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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_LossContingenciesByNatureOfContingencyAxis" xlink:label="loc_us-gaap_LossContingenciesByNatureOfContingencyAxis_DC8C164D82294A9C7BD645A0113328C8" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtMember_1FD5F168F6B8F7BBBC8545A011336ECF_terseLabel_en-US" xlink:label="lab_us-gaap_DebtMember_1FD5F168F6B8F7BBBC8545A011336ECF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt principal and interest</link:label>
    <link:label id="lab_us-gaap_DebtMember_1FD5F168F6B8F7BBBC8545A011336ECF_label_en-US" xlink:label="lab_us-gaap_DebtMember_1FD5F168F6B8F7BBBC8545A011336ECF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt [Member]</link:label>
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    <link:label id="lab_us-gaap_CapitalLeaseObligationsMember_BC70381A61CE3B63C0A645A011339BDB_terseLabel_en-US" xlink:label="lab_us-gaap_CapitalLeaseObligationsMember_BC70381A61CE3B63C0A645A011339BDB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Capital leases, including interest</link:label>
    <link:label id="lab_us-gaap_CapitalLeaseObligationsMember_BC70381A61CE3B63C0A645A011339BDB_label_en-US" xlink:label="lab_us-gaap_CapitalLeaseObligationsMember_BC70381A61CE3B63C0A645A011339BDB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Capital Lease Obligations [Member]</link:label>
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    <link:label id="lab_amzn_FinancingLeaseObligationsMember_CE02F2BAAC63B48D023345A01133977B_terseLabel_en-US" xlink:label="lab_amzn_FinancingLeaseObligationsMember_CE02F2BAAC63B48D023345A01133977B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing lease obligations, including interest</link:label>
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    <link:label id="lab_amzn_FinancingLeaseObligationsMember_CE02F2BAAC63B48D023345A01133977B_documentation_en-US" xlink:label="lab_amzn_FinancingLeaseObligationsMember_CE02F2BAAC63B48D023345A01133977B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Financing Lease Obligations [Member]</link:label>
    <link:loc xlink:href="amzn-20140630.xsd#amzn_FinancingLeaseObligationsMember" xlink:label="loc_amzn_FinancingLeaseObligationsMember_CE02F2BAAC63B48D023345A01133977B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LongTermPurchaseCommitmentLineItems_D464B835D60BD4D0A25F45A01133609B_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermPurchaseCommitmentLineItems_D464B835D60BD4D0A25F45A01133609B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Purchase Commitment [Line Items]</link:label>
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    <link:label id="lab_us-gaap_ContractualObligationFutureMinimumPaymentsDueRemainderOfFiscalYear_643699F38096B6DDA15245A0113312D9_terseLabel_en-US" xlink:label="lab_us-gaap_ContractualObligationFutureMinimumPaymentsDueRemainderOfFiscalYear_643699F38096B6DDA15245A0113312D9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Six Months Ended December 31, 2014</link:label>
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    <link:label id="lab_us-gaap_ContractualObligationDueInNextTwelveMonths_BFAA6DC38E369347F5F945A01133D306_terseLabel_en-US" xlink:label="lab_us-gaap_ContractualObligationDueInNextTwelveMonths_BFAA6DC38E369347F5F945A01133D306" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Year Ended December 31, 2015</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ContractualObligationDueInNextTwelveMonths" xlink:label="loc_us-gaap_ContractualObligationDueInNextTwelveMonths_BFAA6DC38E369347F5F945A01133D306" xlink:type="locator" />
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    <link:label id="lab_amzn_CommitmentsAfterYearFour_6DE316EDE23B2A1ED21945A01133CDBC_terseLabel_en-US" xlink:label="lab_amzn_CommitmentsAfterYearFour_6DE316EDE23B2A1ED21945A01133CDBC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
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    <link:label id="lab_us-gaap_CommitmentsFairValueDisclosure_9507CD740BB3D155452345A011331D46_totalLabel_en-US" xlink:label="lab_us-gaap_CommitmentsFairValueDisclosure_9507CD740BB3D155452345A011331D46" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
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    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueAbstract_DF30D2E4DA776BD6543C45A0113316A2_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueAbstract_DF30D2E4DA776BD6543C45A0113316A2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating leases</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_DA31AE1EFDEE8EE8BEAA45A0113379EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_DA31AE1EFDEE8EE8BEAA45A0113379EF" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_DA31AE1EFDEE8EE8BEAA45A0113379EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_C1AA48CB1C4A78BCD74645A011336D76_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_C1AA48CB1C4A78BCD74645A011336D76" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Year Ended December 31, 2015</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_C1AA48CB1C4A78BCD74645A011336D76_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_C1AA48CB1C4A78BCD74645A011336D76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments Due, Next Twelve Months</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_C1AA48CB1C4A78BCD74645A011336D76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_C1AA48CB1C4A78BCD74645A011336D76" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_C1AA48CB1C4A78BCD74645A011336D76" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_25C2F418806383749CAF45A01133F393_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_25C2F418806383749CAF45A01133F393" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Year Ended December 31, 2016</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_25C2F418806383749CAF45A01133F393_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_25C2F418806383749CAF45A01133F393" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Two Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_25C2F418806383749CAF45A01133F393" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_25C2F418806383749CAF45A01133F393" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_25C2F418806383749CAF45A01133F393" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_256F75E36E00B786FE7645A01133E6C9_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_256F75E36E00B786FE7645A01133E6C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Year Ended December 31, 2017</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_256F75E36E00B786FE7645A01133E6C9_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_256F75E36E00B786FE7645A01133E6C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Three Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_256F75E36E00B786FE7645A01133E6C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_256F75E36E00B786FE7645A01133E6C9" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_256F75E36E00B786FE7645A01133E6C9" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_64BA117D8BCB6123068945A01133482E_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_64BA117D8BCB6123068945A01133482E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Year Ended December 31, 2018</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_64BA117D8BCB6123068945A01133482E_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_64BA117D8BCB6123068945A01133482E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Four Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_64BA117D8BCB6123068945A01133482E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_64BA117D8BCB6123068945A01133482E" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_64BA117D8BCB6123068945A01133482E" xlink:type="arc" />
    <link:label id="lab_amzn_OperatingLeasesFutureMinimumPaymentsDueAfterFourYears_31654E2F8A9D76FAB18245A01133028F_terseLabel_en-US" xlink:label="lab_amzn_OperatingLeasesFutureMinimumPaymentsDueAfterFourYears_31654E2F8A9D76FAB18245A01133028F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
    <link:label id="lab_amzn_OperatingLeasesFutureMinimumPaymentsDueAfterFourYears_31654E2F8A9D76FAB18245A01133028F_label_en-US" xlink:label="lab_amzn_OperatingLeasesFutureMinimumPaymentsDueAfterFourYears_31654E2F8A9D76FAB18245A01133028F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due After Four Years</link:label>
    <link:label id="lab_amzn_OperatingLeasesFutureMinimumPaymentsDueAfterFourYears_31654E2F8A9D76FAB18245A01133028F_documentation_en-US" xlink:label="lab_amzn_OperatingLeasesFutureMinimumPaymentsDueAfterFourYears_31654E2F8A9D76FAB18245A01133028F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due After Four Years</link:label>
    <link:loc xlink:href="amzn-20140630.xsd#amzn_OperatingLeasesFutureMinimumPaymentsDueAfterFourYears" xlink:label="loc_amzn_OperatingLeasesFutureMinimumPaymentsDueAfterFourYears_31654E2F8A9D76FAB18245A01133028F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_amzn_OperatingLeasesFutureMinimumPaymentsDueAfterFourYears_31654E2F8A9D76FAB18245A01133028F" xlink:to="lab_amzn_OperatingLeasesFutureMinimumPaymentsDueAfterFourYears_31654E2F8A9D76FAB18245A01133028F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_3C0E521CFD46AEE3E44345A01133D597_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_3C0E521CFD46AEE3E44345A01133D597" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_3C0E521CFD46AEE3E44345A01133D597_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_3C0E521CFD46AEE3E44345A01133D597" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments Due</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDue" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_3C0E521CFD46AEE3E44345A01133D597" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_3C0E521CFD46AEE3E44345A01133D597" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_3C0E521CFD46AEE3E44345A01133D597" xlink:type="arc" />
    <link:label id="lab_us-gaap_RecordedUnconditionalPurchaseObligationPaymentScheduleAbstract_EB90F6BF21D3B539F62845A0113340EE_terseLabel_en-US" xlink:label="lab_us-gaap_RecordedUnconditionalPurchaseObligationPaymentScheduleAbstract_EB90F6BF21D3B539F62845A0113340EE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unconditional purchase obligations</link:label>
    <link:label id="lab_us-gaap_RecordedUnconditionalPurchaseObligationPaymentScheduleAbstract_EB90F6BF21D3B539F62845A0113340EE_label_en-US" xlink:label="lab_us-gaap_RecordedUnconditionalPurchaseObligationPaymentScheduleAbstract_EB90F6BF21D3B539F62845A0113340EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Recorded Unconditional Purchase Obligation, Fiscal Year Maturity Schedule [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_RecordedUnconditionalPurchaseObligationPaymentScheduleAbstract" xlink:label="loc_us-gaap_RecordedUnconditionalPurchaseObligationPaymentScheduleAbstract_EB90F6BF21D3B539F62845A0113340EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RecordedUnconditionalPurchaseObligationPaymentScheduleAbstract_EB90F6BF21D3B539F62845A0113340EE" xlink:to="lab_us-gaap_RecordedUnconditionalPurchaseObligationPaymentScheduleAbstract_EB90F6BF21D3B539F62845A0113340EE" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_8A494EFB6214EAD5A42A45A011337768_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_8A494EFB6214EAD5A42A45A011337768" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Six Months Ended December 31, 2014</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_8A494EFB6214EAD5A42A45A011337768_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_8A494EFB6214EAD5A42A45A011337768" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due in Remainder of Fiscal Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_8A494EFB6214EAD5A42A45A011337768" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_8A494EFB6214EAD5A42A45A011337768" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_8A494EFB6214EAD5A42A45A011337768" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFirstAnniversary_1CC239650BBC0DF2595445A01133F067_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFirstAnniversary_1CC239650BBC0DF2595445A01133F067" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Year Ended December 31, 2015</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFirstAnniversary_1CC239650BBC0DF2595445A01133F067_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFirstAnniversary_1CC239650BBC0DF2595445A01133F067" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due in Next Twelve Months</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFirstAnniversary" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFirstAnniversary_1CC239650BBC0DF2595445A01133F067" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFirstAnniversary_1CC239650BBC0DF2595445A01133F067" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFirstAnniversary_1CC239650BBC0DF2595445A01133F067" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_0C2948FEF879C2123E5045A011333941_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_0C2948FEF879C2123E5045A011333941" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Year Ended December 31, 2016</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_0C2948FEF879C2123E5045A011333941_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_0C2948FEF879C2123E5045A011333941" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due within Two Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_0C2948FEF879C2123E5045A011333941" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_0C2948FEF879C2123E5045A011333941" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_0C2948FEF879C2123E5045A011333941" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_BDB7D9FC55A5CC1DEF4B45A0113312EC_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_BDB7D9FC55A5CC1DEF4B45A0113312EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Year Ended December 31, 2017</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_BDB7D9FC55A5CC1DEF4B45A0113312EC_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_BDB7D9FC55A5CC1DEF4B45A0113312EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due within Three Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_BDB7D9FC55A5CC1DEF4B45A0113312EC" xlink:type="locator" />
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    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_84B935616373A383A0D745A011330688_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_84B935616373A383A0D745A011330688" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Year Ended December 31, 2018</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_84B935616373A383A0D745A011330688_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_84B935616373A383A0D745A011330688" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due within Four Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_84B935616373A383A0D745A011330688" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_84B935616373A383A0D745A011330688" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_84B935616373A383A0D745A011330688" xlink:type="arc" />
    <link:label id="lab_amzn_UnrecordedUnconditionalPurchaseObligationDueafterFourthYear_4735E495D2432ECA929A45A01133E61E_terseLabel_en-US" xlink:label="lab_amzn_UnrecordedUnconditionalPurchaseObligationDueafterFourthYear_4735E495D2432ECA929A45A01133E61E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
    <link:label id="lab_amzn_UnrecordedUnconditionalPurchaseObligationDueafterFourthYear_4735E495D2432ECA929A45A01133E61E_label_en-US" xlink:label="lab_amzn_UnrecordedUnconditionalPurchaseObligationDueafterFourthYear_4735E495D2432ECA929A45A01133E61E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due after Fourth Year</link:label>
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    <link:loc xlink:href="amzn-20140630.xsd#amzn_OtherCommitmentDueafterFourthYear" xlink:label="loc_amzn_OtherCommitmentDueafterFourthYear_09B4BA048BEBF166453345A011332588" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherCommitment_EFB307EB52D0F213B10145A01133EE25_label_en-US" xlink:label="lab_us-gaap_OtherCommitment_EFB307EB52D0F213B10145A01133EE25" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Commitment</link:label>
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    <link:label id="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_CE9CC864EF03FCD1003B5AB7A97C2AEB_label_en-US" xlink:label="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_CE9CC864EF03FCD1003B5AB7A97C2AEB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Comprehensive Income [Abstract]</link:label>
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