<?xml version="1.0" encoding="US-ASCII"?>
<!--XBRL Document Created with Wdesk from Workiva, formerly WebFilings-->
<!-- -->
<xsd:schema attributeFormDefault="unqualified" elementFormDefault="qualified" targetNamespace="http://www.alaskaair.com/20140630" xmlns:alk="http://www.alaskaair.com/20140630" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:nonnum="http://www.xbrl.org/dtr/type/non-numeric" xmlns:num="http://www.xbrl.org/dtr/type/numeric" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xmlns:xbrli="http://www.xbrl.org/2003/instance" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsd="http://www.w3.org/2001/XMLSchema">
  <xsd:import namespace="http://fasb.org/us-gaap/2013-01-31" schemaLocation="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd" />
  <xsd:import namespace="http://fasb.org/us-roles/2013-01-31" schemaLocation="http://xbrl.fasb.org/us-gaap/2013/elts/us-roles-2013-01-31.xsd" />
  <xsd:import namespace="http://fasb.org/us-types/2013-01-31" schemaLocation="http://xbrl.fasb.org/us-gaap/2013/elts/us-types-2013-01-31.xsd" />
  <xsd:import namespace="http://www.xbrl.org/2003/instance" schemaLocation="http://www.xbrl.org/2003/xbrl-instance-2003-12-31.xsd" />
  <xsd:import namespace="http://www.xbrl.org/2003/linkbase" schemaLocation="http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" />
  <xsd:import namespace="http://www.xbrl.org/2009/arcrole/fact-explanatoryFact" schemaLocation="http://www.xbrl.org/lrr/arcrole/factExplanatory-2009-12-16.xsd" />
  <xsd:import namespace="http://www.xbrl.org/2009/role/negated" schemaLocation="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd" />
  <xsd:import namespace="http://www.xbrl.org/2009/role/net" schemaLocation="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd" />
  <xsd:import namespace="http://www.xbrl.org/dtr/type/non-numeric" schemaLocation="http://www.xbrl.org/dtr/type/nonNumeric-2009-12-16.xsd" />
  <xsd:import namespace="http://www.xbrl.org/dtr/type/numeric" schemaLocation="http://www.xbrl.org/dtr/type/numeric-2009-12-16.xsd" />
  <xsd:import namespace="http://xbrl.org/2005/xbrldt" schemaLocation="http://www.xbrl.org/2005/xbrldt-2005.xsd" />
  <xsd:import namespace="http://xbrl.sec.gov/country/2013-01-31" schemaLocation="http://xbrl.sec.gov/country/2013/country-2013-01-31.xsd" />
  <xsd:import namespace="http://xbrl.sec.gov/currency/2012-01-31" schemaLocation="http://xbrl.sec.gov/currency/2012/currency-2012-01-31.xsd" />
  <xsd:import namespace="http://xbrl.sec.gov/dei/2013-01-31" schemaLocation="http://xbrl.sec.gov/dei/2013/dei-2013-01-31.xsd" />
  <xsd:import namespace="http://xbrl.sec.gov/exch/2013-01-31" schemaLocation="http://xbrl.sec.gov/exch/2013/exch-2013-01-31.xsd" />
  <xsd:import namespace="http://xbrl.sec.gov/invest/2013-01-31" schemaLocation="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd" />
  <xsd:import namespace="http://xbrl.sec.gov/naics/2011-01-31" schemaLocation="http://xbrl.sec.gov/naics/2011/naics-2011-01-31.xsd" />
  <xsd:import namespace="http://xbrl.sec.gov/sic/2011-01-31" schemaLocation="http://xbrl.sec.gov/sic/2011/sic-2011-01-31.xsd" />
  <xsd:import namespace="http://xbrl.sec.gov/stpr/2011-01-31" schemaLocation="http://xbrl.sec.gov/stpr/2011/stpr-2011-01-31.xsd" />
  <xsd:annotation>
    <xsd:appinfo>
      <link:linkbaseRef xlink:arcrole="http://www.w3.org/1999/xlink/properties/linkbase" xlink:href="alk-20140630_cal.xml" xlink:role="http://www.xbrl.org/2003/role/calculationLinkbaseRef" xlink:type="simple" />
      <link:linkbaseRef xlink:arcrole="http://www.w3.org/1999/xlink/properties/linkbase" xlink:href="alk-20140630_def.xml" xlink:role="http://www.xbrl.org/2003/role/definitionLinkbaseRef" xlink:type="simple" />
      <link:linkbaseRef xlink:arcrole="http://www.w3.org/1999/xlink/properties/linkbase" xlink:href="alk-20140630_lab.xml" xlink:role="http://www.xbrl.org/2003/role/labelLinkbaseRef" xlink:type="simple" />
      <link:linkbaseRef xlink:arcrole="http://www.w3.org/1999/xlink/properties/linkbase" xlink:href="alk-20140630_pre.xml" xlink:role="http://www.xbrl.org/2003/role/presentationLinkbaseRef" xlink:type="simple" />
      <link:roleType id="CashCashEquivalentsAndMarketableSecurities" roleURI="http://www.alaskaair.com/role/CashCashEquivalentsAndMarketableSecurities">
        <link:definition>2103100 - Disclosure - CASH, CASH EQUIVALENTS AND MARKETABLE SECURITIES</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="CashCashEquivalentsAndMarketableSecuritiesDetails" roleURI="http://www.alaskaair.com/role/CashCashEquivalentsAndMarketableSecuritiesDetails">
        <link:definition>2403402 - Disclosure - CASH, CASH EQUIVALENTS AND MARKETABLE SECURITIES (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="CashCashEquivalentsAndMarketableSecuritiesMaturitiesDetails" roleURI="http://www.alaskaair.com/role/CashCashEquivalentsAndMarketableSecuritiesMaturitiesDetails">
        <link:definition>2403403 - Disclosure - CASH, CASH EQUIVALENTS AND MARKETABLE SECURITIES - MATURITIES (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="CashCashEquivalentsAndMarketableSecuritiesTables" roleURI="http://www.alaskaair.com/role/CashCashEquivalentsAndMarketableSecuritiesTables">
        <link:definition>2303301 - Disclosure - CASH, CASH EQUIVALENTS AND MARKETABLE SECURITIES (TABLES)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="Commitments" roleURI="http://www.alaskaair.com/role/Commitments">
        <link:definition>2111100 - Disclosure - COMMITMENTS</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="CommitmentsDetails" roleURI="http://www.alaskaair.com/role/CommitmentsDetails">
        <link:definition>2411402 - Disclosure - COMMITMENTS (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="CommitmentsTables" roleURI="http://www.alaskaair.com/role/CommitmentsTables">
        <link:definition>2311301 - Disclosure - COMMITMENTS (TABLES)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="CondensedConsolidatedBalanceSheets" roleURI="http://www.alaskaair.com/role/CondensedConsolidatedBalanceSheets">
        <link:definition>1001000 - Statement - CONDENSED CONSOLIDATED BALANCE SHEETS</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="CondensedConsolidatedBalanceSheetsParentheticals" roleURI="http://www.alaskaair.com/role/CondensedConsolidatedBalanceSheetsParentheticals">
        <link:definition>1001501 - Statement - CONDENSED CONSOLIDATED BALANCE SHEETS (PARENTHETICALS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="CondensedConsolidatedStatementsOfCashFlows" roleURI="http://www.alaskaair.com/role/CondensedConsolidatedStatementsOfCashFlows">
        <link:definition>1005000 - Statement - CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="CondensedConsolidatedStatementsOfComprehensiveOperations" roleURI="http://www.alaskaair.com/role/CondensedConsolidatedStatementsOfComprehensiveOperations">
        <link:definition>1004000 - Statement - CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE OPERATIONS</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="CondensedConsolidatedStatementsOfOperations" roleURI="http://www.alaskaair.com/role/CondensedConsolidatedStatementsOfOperations">
        <link:definition>1002000 - Statement - CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="DerivativeInstruments" roleURI="http://www.alaskaair.com/role/DerivativeInstruments">
        <link:definition>2104100 - Disclosure - DERIVATIVE INSTRUMENTS</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="DerivativeInstrumentsBalanceSheetClassificationDetails" roleURI="http://www.alaskaair.com/role/DerivativeInstrumentsBalanceSheetClassificationDetails">
        <link:definition>2404402 - Disclosure - DERIVATIVE INSTRUMENTS - BALANCE SHEET CLASSIFICATION (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="DerivativeInstrumentsFairValueOfHedgePositionsDetails" roleURI="http://www.alaskaair.com/role/DerivativeInstrumentsFairValueOfHedgePositionsDetails">
        <link:definition>2404404 - Disclosure - DERIVATIVE INSTRUMENTS - FAIR VALUE OF HEDGE POSITIONS (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="DerivativeInstrumentsIncomeStatementDetails" roleURI="http://www.alaskaair.com/role/DerivativeInstrumentsIncomeStatementDetails">
        <link:definition>2404403 - Disclosure - DERIVATIVE INSTRUMENTS - INCOME STATEMENT (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="DerivativeInstrumentsTables" roleURI="http://www.alaskaair.com/role/DerivativeInstrumentsTables">
        <link:definition>2304301 - Disclosure - DERIVATIVE INSTRUMENTS (TABLES)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="DocumentAndEntityInformation" roleURI="http://www.alaskaair.com/role/DocumentAndEntityInformation">
        <link:definition>0001000 - Document - DOCUMENT AND ENTITY INFORMATION</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="EmployeeBenefitPlans" roleURI="http://www.alaskaair.com/role/EmployeeBenefitPlans">
        <link:definition>2110100 - Disclosure - EMPLOYEE BENEFIT PLANS</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="EmployeeBenefitPlansNetPensionExpenseDetails" roleURI="http://www.alaskaair.com/role/EmployeeBenefitPlansNetPensionExpenseDetails">
        <link:definition>2410402 - Disclosure - EMPLOYEE BENEFIT PLANS - NET PENSION EXPENSE (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="EmployeeBenefitPlansTables" roleURI="http://www.alaskaair.com/role/EmployeeBenefitPlansTables">
        <link:definition>2310301 - Disclosure - EMPLOYEE BENEFIT PLANS (TABLES)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="FairValueMeasurements" roleURI="http://www.alaskaair.com/role/FairValueMeasurements">
        <link:definition>2106100 - Disclosure - FAIR VALUE MEASUREMENTS</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="FairValueMeasurementsFairValueOfAssetsAndLiabilitiesDetails" roleURI="http://www.alaskaair.com/role/FairValueMeasurementsFairValueOfAssetsAndLiabilitiesDetails">
        <link:definition>2406402 - Disclosure - FAIR VALUE MEASUREMENTS - FAIR VALUE OF ASSETS AND LIABILITIES (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="FairValueMeasurementsLongTermDebtDetails" roleURI="http://www.alaskaair.com/role/FairValueMeasurementsLongTermDebtDetails">
        <link:definition>2406403 - Disclosure - FAIR VALUE MEASUREMENTS - LONG-TERM DEBT (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="FairValueMeasurementsTables" roleURI="http://www.alaskaair.com/role/FairValueMeasurementsTables">
        <link:definition>2306301 - Disclosure - FAIR VALUE MEASUREMENTS (TABLES)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="GeneralAndSummaryOfSignificantAccountingPolicies" roleURI="http://www.alaskaair.com/role/GeneralAndSummaryOfSignificantAccountingPolicies">
        <link:definition>2101100 - Disclosure - GENERAL AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="GeneralAndSummaryOfSignificantAccountingPoliciesPolicies" roleURI="http://www.alaskaair.com/role/GeneralAndSummaryOfSignificantAccountingPoliciesPolicies">
        <link:definition>2201201 - Disclosure - GENERAL AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="LongTermDebt" roleURI="http://www.alaskaair.com/role/LongTermDebt">
        <link:definition>2109100 - Disclosure - LONG-TERM DEBT</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="LongTermDebtLineOfCreditDetails" roleURI="http://www.alaskaair.com/role/LongTermDebtLineOfCreditDetails">
        <link:definition>2409403 - Disclosure - LONG-TERM DEBT - LINE OF CREDIT (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="LongTermDebtScheduleOfLongTermDebtDetails" roleURI="http://www.alaskaair.com/role/LongTermDebtScheduleOfLongTermDebtDetails">
        <link:definition>2409402 - Disclosure - LONG-TERM DEBT - SCHEDULE OF LONG-TERM DEBT (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="LongTermDebtScheduleOfLongTermDebtDetailsCalc2" roleURI="http://www.alaskaair.com/role/LongTermDebtScheduleOfLongTermDebtDetailsCalc2">
        <link:definition>2409402 - Disclosure - LONG-TERM DEBT - SCHEDULE OF LONG-TERM DEBT (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="LongTermDebtTables" roleURI="http://www.alaskaair.com/role/LongTermDebtTables">
        <link:definition>2309301 - Disclosure - LONG-TERM DEBT (TABLES)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="MileagePlan" roleURI="http://www.alaskaair.com/role/MileagePlan">
        <link:definition>2107100 - Disclosure - MILEAGE PLAN</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="MileagePlanMileagePlanDetails" roleURI="http://www.alaskaair.com/role/MileagePlanMileagePlanDetails">
        <link:definition>2407402 - Disclosure - MILEAGE PLAN MILEAGE PLAN (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="MileagePlanMileagePlanTables" roleURI="http://www.alaskaair.com/role/MileagePlanMileagePlanTables">
        <link:definition>2307301 - Disclosure - MILEAGE PLAN MILEAGE PLAN (TABLES)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="NewAccountingPronouncementChangeInEstimateDetails" roleURI="http://www.alaskaair.com/role/NewAccountingPronouncementChangeInEstimateDetails">
        <link:definition>2402404 - Disclosure - NEW ACCOUNTING PRONOUNCEMENT CHANGE IN ESTIMATE (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="NewAccountingPronouncementNewAccountingPronouncement" roleURI="http://www.alaskaair.com/role/NewAccountingPronouncementNewAccountingPronouncement">
        <link:definition>2102100 - Disclosure - NEW ACCOUNTING PRONOUNCEMENT NEW ACCOUNTING PRONOUNCEMENT</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="NewAccountingPronouncementNewAccountingPronouncementDetails" roleURI="http://www.alaskaair.com/role/NewAccountingPronouncementNewAccountingPronouncementDetails">
        <link:definition>2402403 - Disclosure - NEW ACCOUNTING PRONOUNCEMENT NEW ACCOUNTING PRONOUNCEMENT (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="NewAccountingPronouncementNewAccountingPronouncementPolicies" roleURI="http://www.alaskaair.com/role/NewAccountingPronouncementNewAccountingPronouncementPolicies">
        <link:definition>2202201 - Disclosure - NEW ACCOUNTING PRONOUNCEMENT NEW ACCOUNTING PRONOUNCEMENT (Policies)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="NewAccountingPronouncementNewAccountingPronouncementTables" roleURI="http://www.alaskaair.com/role/NewAccountingPronouncementNewAccountingPronouncementTables">
        <link:definition>2302302 - Disclosure - NEW ACCOUNTING PRONOUNCEMENT NEW ACCOUNTING PRONOUNCEMENT (TABLES)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="OperatingSegmentInformation" roleURI="http://www.alaskaair.com/role/OperatingSegmentInformation">
        <link:definition>2115100 - Disclosure - OPERATING SEGMENT INFORMATION</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="OperatingSegmentInformationAssetsDetails" roleURI="http://www.alaskaair.com/role/OperatingSegmentInformationAssetsDetails">
        <link:definition>2415403 - Disclosure - OPERATING SEGMENT INFORMATION, ASSETS (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="OperatingSegmentInformationDetails" roleURI="http://www.alaskaair.com/role/OperatingSegmentInformationDetails">
        <link:definition>2415402 - Disclosure - OPERATING SEGMENT INFORMATION (DETAILS)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="OperatingSegmentInformationTables" roleURI="http://www.alaskaair.com/role/OperatingSegmentInformationTables">
        <link:definition>2315301 - Disclosure - OPERATING SEGMENT INFORMATION (TABLES)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="ShareholdersEquity" roleURI="http://www.alaskaair.com/role/ShareholdersEquity">
        <link:definition>2114100 - Disclosure - SHAREHOLDERS' EQUITY</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="ShareholdersEquityShareholdersEquityAccumulatedOtherComprehensiveLossDetails" roleURI="http://www.alaskaair.com/role/ShareholdersEquityShareholdersEquityAccumulatedOtherComprehensiveLossDetails">
        <link:definition>2414403 - Disclosure - SHAREHOLDERS' EQUITY SHAREHOLDERS' EQUITY, ACCUMULATED OTHER COMPREHENSIVE LOSS (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="ShareholdersEquityShareholdersEquityCashDividendDetails" roleURI="http://www.alaskaair.com/role/ShareholdersEquityShareholdersEquityCashDividendDetails">
        <link:definition>2414404 - Disclosure - SHAREHOLDERS' EQUITY SHAREHOLDERS' EQUITY, CASH DIVIDEND (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="ShareholdersEquityShareholdersEquityCommonStockChangesDetails" roleURI="http://www.alaskaair.com/role/ShareholdersEquityShareholdersEquityCommonStockChangesDetails">
        <link:definition>2414405 - Disclosure - SHAREHOLDERS' EQUITY SHAREHOLDER'S EQUITY, COMMON STOCK CHANGES (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="ShareholdersEquityShareholdersEquityCommonStockRepurchaseDetails" roleURI="http://www.alaskaair.com/role/ShareholdersEquityShareholdersEquityCommonStockRepurchaseDetails">
        <link:definition>2414402 - Disclosure - SHAREHOLDERS' EQUITY SHAREHOLDERS' EQUITY, COMMON STOCK REPURCHASE (Details)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
      <link:roleType id="ShareholdersEquityTables" roleURI="http://www.alaskaair.com/role/ShareholdersEquityTables">
        <link:definition>2314301 - Disclosure - SHAREHOLDERS' EQUITY (TABLES)</link:definition>
        <link:usedOn>link:presentationLink</link:usedOn>
        <link:usedOn>link:calculationLink</link:usedOn>
        <link:usedOn>link:definitionLink</link:usedOn>
      </link:roleType>
    </xsd:appinfo>
  </xsd:annotation>
  <xsd:element abstract="true" id="alk_A250MillionRepurchaseProgramMember" name="A250MillionRepurchaseProgramMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_A650millionRepurchaseProgramMemberDomain" name="A650millionRepurchaseProgramMemberDomain" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_AccumulatedOtherComprehensiveIncomeLossBalanceSheetLocationMember" name="AccumulatedOtherComprehensiveIncomeLossBalanceSheetLocationMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_AirGroupAdjustedMember" name="AirGroupAdjustedMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_AircraftFuelExpenseMember" name="AircraftFuelExpenseMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_AircraftMember" name="AircraftMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_AircraftRentMember" name="AircraftRentMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element id="alk_AirlineCapacityPurchaseArrangementsCarriers" name="AirlineCapacityPurchaseArrangementsCarriers" nillable="true" substitutionGroup="xbrli:item" type="xbrli:integerItemType" xbrli:periodType="instant" />
  <xsd:element id="alk_AirlineCapacityPurchaseArrangementsPercent" name="AirlineCapacityPurchaseArrangementsPercent" nillable="true" substitutionGroup="xbrli:item" type="num:percentItemType" xbrli:periodType="instant" />
  <xsd:element abstract="true" id="alk_AlaskaAirlinesMember" name="AlaskaAirlinesMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_AlaskaMainlineMember" name="AlaskaMainlineMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_AlaskaRegionalMember" name="AlaskaRegionalMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_AvailableForSaleSecuritiesActivityAbstract" name="AvailableForSaleSecuritiesActivityAbstract" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_B737900ErMember" name="B737900ErMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_B737MaxMember" name="B737MaxMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_B737Member" name="B737Member" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_CaidPaidRefundedAbstract" name="CaidPaidRefundedAbstract" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_DocumentAndEntityInformationAbstract" name="DocumentAndEntityInformationAbstract" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_EngineMaintenanceMember" name="EngineMaintenanceMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_February2012StockRepurchaseProgramMember" name="February2012StockRepurchaseProgramMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_FixedRateNotesPayableDueThrough2024Member" name="FixedRateNotesPayableDueThrough2024Member" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_FuelHedgeContractsCurrentMember" name="FuelHedgeContractsCurrentMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_FuelHedgeContractsNoncurrentMember" name="FuelHedgeContractsNoncurrentMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_HorizonMember" name="HorizonMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_June2011StockRepurchaseProgramMember" name="June2011StockRepurchaseProgramMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_LiabilitiesFromMileagePlanMember" name="LiabilitiesFromMileagePlanMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element id="alk_LineOfCreditFacilityAssetRestrictionsUnrestrictedCashAndMarketableSecurities" name="LineOfCreditFacilityAssetRestrictionsUnrestrictedCashAndMarketableSecurities" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="debit" xbrli:periodType="instant" />
  <xsd:element id="alk_LineOfCreditFacilityNumberOfCreditFacilities" name="LineOfCreditFacilityNumberOfCreditFacilities" nillable="true" substitutionGroup="xbrli:item" type="xbrli:integerItemType" xbrli:periodType="instant" />
  <xsd:element abstract="true" id="alk_MileagePlanAbstract" name="MileagePlanAbstract" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_MileagePlanAxis" name="MileagePlanAxis" nillable="true" substitutionGroup="xbrldt:dimensionItem" type="xbrli:stringItemType" xbrli:periodType="duration" />
  <xsd:element id="alk_MileagePlanDisclosureTextBlock" name="MileagePlanDisclosureTextBlock" nillable="true" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_MileagePlanDomain" name="MileagePlanDomain" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element id="alk_MileagePlanLiabilitiesTableTextBlock" name="MileagePlanLiabilitiesTableTextBlock" nillable="true" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_MileagePlanLineItems" name="MileagePlanLineItems" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration" />
  <xsd:element id="alk_MileagePlanRevenue" name="MileagePlanRevenue" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="duration" />
  <xsd:element id="alk_MileagePlanRevenueTableTextBlock" name="MileagePlanRevenueTableTextBlock" nillable="true" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_NonOperatingAircraftMember" name="NonOperatingAircraftMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element id="alk_OperatingExpensesExcludingFuel" name="OperatingExpensesExcludingFuel" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="debit" xbrli:periodType="duration" />
  <xsd:element id="alk_OperatingLeasesNumberOfUnits" name="OperatingLeasesNumberOfUnits" nillable="true" substitutionGroup="xbrli:item" type="xbrli:decimalItemType" xbrli:periodType="instant" />
  <xsd:element abstract="true" id="alk_OperatingSegmentInformationAbstract" name="OperatingSegmentInformationAbstract" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_OriginalEstimateMember" name="OriginalEstimateMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_OtherAccruedLiabilitiesMember" name="OtherAccruedLiabilitiesMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element id="alk_OtherNetandSpecialRevenue" name="OtherNetandSpecialRevenue" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="duration" />
  <xsd:element id="alk_OtherNonoperatingIncomeExpenseOther" name="OtherNonoperatingIncomeExpenseOther" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="duration" />
  <xsd:element id="alk_PercentofMileageBreakage" name="PercentofMileageBreakage" nillable="true" substitutionGroup="xbrli:item" type="num:percentItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_PrestocksplitDomain" name="PrestocksplitDomain" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_Q400Member" name="Q400Member" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_RevenueFromMileagePlanMember" name="RevenueFromMileagePlanMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_RevisedEstimateMember" name="RevisedEstimateMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element id="alk_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesAndUnrecordedUnconditionalPurchaseObligationsTableTextBlock" name="ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesAndUnrecordedUnconditionalPurchaseObligationsTableTextBlock" nillable="true" substitutionGroup="xbrli:item" type="nonnum:textBlockItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_ScheduleOfMileagePlanTable" name="ScheduleOfMileagePlanTable" nillable="true" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_ScheduledDebtPaymentsMember" name="ScheduledDebtPaymentsMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_SecuredByAircraftMember" name="SecuredByAircraftMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_SecuredByOtherMember" name="SecuredByOtherMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_SpecialMileagePlanRevenueMember" name="SpecialMileagePlanRevenueMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element id="alk_SpecialRevenue" name="SpecialRevenue" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="credit" xbrli:periodType="duration" />
  <xsd:element id="alk_SpecialRevenueItemPerBasicShare" name="SpecialRevenueItemPerBasicShare" nillable="true" substitutionGroup="xbrli:item" type="num:perShareItemType" xbrli:periodType="duration" />
  <xsd:element id="alk_SpecialRevenueItemPerDilutedShare" name="SpecialRevenueItemPerDilutedShare" nillable="true" substitutionGroup="xbrli:item" type="num:perShareItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_SpecialRevenueandChargesMember" name="SpecialRevenueandChargesMember" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_StockSplitLineItems" name="StockSplitLineItems" nillable="true" substitutionGroup="xbrli:item" type="xbrli:stringItemType" xbrli:periodType="duration" />
  <xsd:element abstract="true" id="alk_StockSplitTable" name="StockSplitTable" nillable="true" substitutionGroup="xbrldt:hypercubeItem" type="xbrli:stringItemType" xbrli:periodType="duration" />
  <xsd:element id="alk_TotalCashAndMarketableSecuritiesAmortizedCostBasis" name="TotalCashAndMarketableSecuritiesAmortizedCostBasis" nillable="true" substitutionGroup="xbrli:item" type="xbrli:monetaryItemType" xbrli:balance="debit" xbrli:periodType="instant" />
  <xsd:element id="alk_UnrecordedUnconditionalPurchaseObligationOptionToPurchaseAdditional" name="UnrecordedUnconditionalPurchaseObligationOptionToPurchaseAdditional" nillable="true" substitutionGroup="xbrli:item" type="xbrli:decimalItemType" xbrli:periodType="instant" />
  <xsd:element abstract="true" id="alk_VariableRateNotesPayableDueThrough2023Member" name="VariableRateNotesPayableDueThrough2023Member" nillable="true" substitutionGroup="xbrli:item" type="nonnum:domainItemType" xbrli:periodType="duration" />
</xsd:schema>


