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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_35DDCFC5A3D2E6BAB81E8816103109B6" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_35DDCFC5A3D2E6BAB81E8816103109B6" xlink:type="arc" />
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    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossTax_839C0B3A49258A8DD79B88161031D381_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossTax_839C0B3A49258A8DD79B88161031D381" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossTax_839C0B3A49258A8DD79B88161031D381" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossTax_839C0B3A49258A8DD79B88161031D381" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossTax_839C0B3A49258A8DD79B88161031D381" xlink:type="arc" />
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    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansAdjustmentNetOfTax_71D0B9E7689CA86BBC518816103144E8_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansAdjustmentNetOfTax_71D0B9E7689CA86BBC518816103144E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive (Income) Loss, Pension and Other Postretirement Benefit Plans, Adjustment, Net of Tax</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansAdjustmentNetOfTax_71D0B9E7689CA86BBC518816103144E8" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansAdjustmentNetOfTax_71D0B9E7689CA86BBC518816103144E8" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsAndHedgesAbstract_4A8CB38FD7040F79A82D88161031D2CD_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsAndHedgesAbstract_4A8CB38FD7040F79A82D88161031D2CD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Related to interest rate derivative instruments:</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodBeforeTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodBeforeTax_290D44DF98E5A8115A5E88161031406B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodBeforeTax_290D44DF98E5A8115A5E88161031406B" xlink:to="lab_us-gaap_OtherComprehensiveIncomeUnrealizedGainLossOnDerivativesArisingDuringPeriodBeforeTax_290D44DF98E5A8115A5E88161031406B" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesBeforeTax_BF02AC20AF6DB93A8E3588161031F4D0_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesBeforeTax_BF02AC20AF6DB93A8E3588161031F4D0" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Reclassification of (gains) losses into Aircraft rent</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesBeforeTax_BF02AC20AF6DB93A8E3588161031F4D0_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesBeforeTax_BF02AC20AF6DB93A8E3588161031F4D0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Reclassification Adjustment from AOCI on Derivatives, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesBeforeTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIOnDerivativesBeforeTax_BF02AC20AF6DB93A8E3588161031F4D0" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesTax_3BC5B375D53CCC242A7A88161031FC80_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesTax_3BC5B375D53CCC242A7A88161031FC80" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Income tax effect</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesTax_3BC5B375D53CCC242A7A88161031FC80_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossDerivativesQualifyingAsHedgesTax_3BC5B375D53CCC242A7A88161031FC80" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Derivatives Qualifying as Hedges, Tax</link:label>
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    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationLineItems_F255CC587B9E0616EF29A6EBE37498AF_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationLineItems_F255CC587B9E0616EF29A6EBE37498AF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation [Line Items]</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationLineItems_F255CC587B9E0616EF29A6EBE37498AF_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationLineItems_F255CC587B9E0616EF29A6EBE37498AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationLineItems" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationLineItems_F255CC587B9E0616EF29A6EBE37498AF" xlink:type="locator" />
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    <link:label id="lab_alk_OperatingLeasesNumberOfUnits_B9291CF6E438E40B454CA6EBE374908D_terseLabel_en-US" xlink:label="lab_alk_OperatingLeasesNumberOfUnits_B9291CF6E438E40B454CA6EBE374908D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Leases, Number of Units</link:label>
    <link:loc xlink:href="alk-20140630.xsd#alk_OperatingLeasesNumberOfUnits" xlink:label="loc_alk_OperatingLeasesNumberOfUnits_B9291CF6E438E40B454CA6EBE374908D" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueAbstract_1FDE316F61DABACFC733A6EBE3747A22_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueAbstract_1FDE316F61DABACFC733A6EBE3747A22" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments Due, Fiscal Year Maturity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueAbstract" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueAbstract_1FDE316F61DABACFC733A6EBE3747A22" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_8336FBB153F94D68DD69A6EBE3745266_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_8336FBB153F94D68DD69A6EBE3745266" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Remainder of 2014</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_8336FBB153F94D68DD69A6EBE3745266" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_AAED7719C34D732A08DFA6EBE3740B4F_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_AAED7719C34D732A08DFA6EBE3740B4F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2015</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_AAED7719C34D732A08DFA6EBE3740B4F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_AAED7719C34D732A08DFA6EBE3740B4F" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_AAED7719C34D732A08DFA6EBE3740B4F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_4262A6CB1373A2F464CEA6EBE374264D_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_4262A6CB1373A2F464CEA6EBE374264D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2016</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_4262A6CB1373A2F464CEA6EBE374264D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_4262A6CB1373A2F464CEA6EBE374264D" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_4262A6CB1373A2F464CEA6EBE374264D" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_147C6EE2021E8248DA46A6EBE3741819_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_147C6EE2021E8248DA46A6EBE3741819" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2017</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_147C6EE2021E8248DA46A6EBE3741819" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_147C6EE2021E8248DA46A6EBE3741819" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_3ED14003427FCD5B79BEA6EBE3745EAB_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_3ED14003427FCD5B79BEA6EBE3745EAB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
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    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_70C94E1DB79650807DC8A6EBE37458DB_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_70C94E1DB79650807DC8A6EBE37458DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Remainder of 2014</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_70C94E1DB79650807DC8A6EBE37458DB_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_70C94E1DB79650807DC8A6EBE37458DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due in Remainder of Fiscal Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_70C94E1DB79650807DC8A6EBE37458DB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_70C94E1DB79650807DC8A6EBE37458DB" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_70C94E1DB79650807DC8A6EBE37458DB" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_84A4FD09925BEACC24F4A6EBE375CE87_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_84A4FD09925BEACC24F4A6EBE375CE87" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2015</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_84A4FD09925BEACC24F4A6EBE375CE87_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_84A4FD09925BEACC24F4A6EBE375CE87" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due within Two Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_84A4FD09925BEACC24F4A6EBE375CE87" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_84A4FD09925BEACC24F4A6EBE375CE87" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_84A4FD09925BEACC24F4A6EBE375CE87" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_E20F0038C69B4986B00FA6EBE375BE6C_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_E20F0038C69B4986B00FA6EBE375BE6C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2016</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_E20F0038C69B4986B00FA6EBE375BE6C_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_E20F0038C69B4986B00FA6EBE375BE6C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due within Three Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_E20F0038C69B4986B00FA6EBE375BE6C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_E20F0038C69B4986B00FA6EBE375BE6C" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_E20F0038C69B4986B00FA6EBE375BE6C" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_BE80BD1ED46CD43F3A0EA6EBE375EF70_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_BE80BD1ED46CD43F3A0EA6EBE375EF70" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2017</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_BE80BD1ED46CD43F3A0EA6EBE375EF70_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_BE80BD1ED46CD43F3A0EA6EBE375EF70" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due within Four Years</link:label>
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    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary_9748D47EF0D9D5BD38E5A6EBE375F4FF_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary_9748D47EF0D9D5BD38E5A6EBE375F4FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary_9748D47EF0D9D5BD38E5A6EBE375F4FF_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary_9748D47EF0D9D5BD38E5A6EBE375F4FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due within Five Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary_9748D47EF0D9D5BD38E5A6EBE375F4FF" xlink:type="locator" />
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    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueAfterFiveYears_B36153916932B3CE28AAA6EBE3754D8A_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueAfterFiveYears_B36153916932B3CE28AAA6EBE3754D8A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueAfterFiveYears_B36153916932B3CE28AAA6EBE3754D8A_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueAfterFiveYears_B36153916932B3CE28AAA6EBE3754D8A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due after Five Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationDueAfterFiveYears" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationDueAfterFiveYears_B36153916932B3CE28AAA6EBE3754D8A" xlink:type="locator" />
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    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_DEF7E95A4FA64FBE7C67A6EBE37526A9_totalLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_DEF7E95A4FA64FBE7C67A6EBE37526A9" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_DEF7E95A4FA64FBE7C67A6EBE37526A9_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_DEF7E95A4FA64FBE7C67A6EBE37526A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_DEF7E95A4FA64FBE7C67A6EBE37526A9" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LeaseAndRentalExpense_55AC63FEAB6A3C5992FFA6EBE375CF0B_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseAndRentalExpense_55AC63FEAB6A3C5992FFA6EBE375CF0B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Rent Expense</link:label>
    <link:label id="lab_us-gaap_LeaseAndRentalExpense_55AC63FEAB6A3C5992FFA6EBE375CF0B_label_en-US" xlink:label="lab_us-gaap_LeaseAndRentalExpense_55AC63FEAB6A3C5992FFA6EBE375CF0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Rent Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_LeaseAndRentalExpense" xlink:label="loc_us-gaap_LeaseAndRentalExpense_55AC63FEAB6A3C5992FFA6EBE375CF0B" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequired" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequired_8575A9A7030AE9200600A6EBE3757C4B" xlink:type="locator" />
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    <link:label id="lab_alk_UnrecordedUnconditionalPurchaseObligationOptionToPurchaseAdditional_31CC3E0C28DA7DBEE438A6EBE375EA87_terseLabel_en-US" xlink:label="lab_alk_UnrecordedUnconditionalPurchaseObligationOptionToPurchaseAdditional_31CC3E0C28DA7DBEE438A6EBE375EA87" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Options to Purchase Additional (in Aircraft)</link:label>
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    <link:loc xlink:href="alk-20140630.xsd#alk_UnrecordedUnconditionalPurchaseObligationOptionToPurchaseAdditional" xlink:label="loc_alk_UnrecordedUnconditionalPurchaseObligationOptionToPurchaseAdditional_31CC3E0C28DA7DBEE438A6EBE375EA87" xlink:type="locator" />
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    <link:label id="lab_alk_AirlineCapacityPurchaseArrangementsCarriers_B1EC9E991C7FECCA7052A6EBE3758017_terseLabel_en-US" xlink:label="lab_alk_AirlineCapacityPurchaseArrangementsCarriers_B1EC9E991C7FECCA7052A6EBE3758017" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Airline, Capacity Purchase Arrangements, Carriers</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_49D8145D84772F743ECFA7DE2BBF6926" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_49D8145D84772F743ECFA7DE2BBF6926" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_49D8145D84772F743ECFA7DE2BBF6926" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9FDE5A86FA3C79F4D9ECA7DE2BBF7938_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9FDE5A86FA3C79F4D9ECA7DE2BBF7938" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows from financing activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9FDE5A86FA3C79F4D9ECA7DE2BBF7938_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9FDE5A86FA3C79F4D9ECA7DE2BBF7938" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9FDE5A86FA3C79F4D9ECA7DE2BBF7938" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9FDE5A86FA3C79F4D9ECA7DE2BBF7938" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9FDE5A86FA3C79F4D9ECA7DE2BBF7938" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_CA933235F98E3E6B7D3CA7DE2BBF7C58_negatedLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_CA933235F98E3E6B7D3CA7DE2BBF7C58" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Long-term debt payments</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_CA933235F98E3E6B7D3CA7DE2BBF7C58_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_CA933235F98E3E6B7D3CA7DE2BBF7C58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_RepaymentsOfLongTermDebt" xlink:label="loc_us-gaap_RepaymentsOfLongTermDebt_CA933235F98E3E6B7D3CA7DE2BBF7C58" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfLongTermDebt_CA933235F98E3E6B7D3CA7DE2BBF7C58" xlink:to="lab_us-gaap_RepaymentsOfLongTermDebt_CA933235F98E3E6B7D3CA7DE2BBF7C58" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_1E9723B8A889C43EC4B6A7DE2BBF7F27_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_1E9723B8A889C43EC4B6A7DE2BBF7F27" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Common stock repurchases</link:label>
    <link:label id="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_1E9723B8A889C43EC4B6A7DE2BBF7F27_label_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_1E9723B8A889C43EC4B6A7DE2BBF7F27" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for Repurchase of Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_PaymentsForRepurchaseOfCommonStock" xlink:label="loc_us-gaap_PaymentsForRepurchaseOfCommonStock_1E9723B8A889C43EC4B6A7DE2BBF7F27" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForRepurchaseOfCommonStock_1E9723B8A889C43EC4B6A7DE2BBF7F27" xlink:to="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_1E9723B8A889C43EC4B6A7DE2BBF7F27" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfDividends_52318670CEA5CB861A50A7DE2BBF43FA_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividends_52318670CEA5CB861A50A7DE2BBF43FA" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Payments of Dividends</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_PaymentsOfDividends" xlink:label="loc_us-gaap_PaymentsOfDividends_52318670CEA5CB861A50A7DE2BBF43FA" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_9FF7CA9FF859BF3057EBA7DE2BBFBAD8_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_9FF7CA9FF859BF3057EBA7DE2BBFBAD8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other financing activities</link:label>
    <link:label id="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_9FF7CA9FF859BF3057EBA7DE2BBFBAD8_label_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_9FF7CA9FF859BF3057EBA7DE2BBFBAD8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from (Payments for) Other Financing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_ProceedsFromPaymentsForOtherFinancingActivities" xlink:label="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_9FF7CA9FF859BF3057EBA7DE2BBFBAD8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_9FF7CA9FF859BF3057EBA7DE2BBFBAD8" xlink:to="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_9FF7CA9FF859BF3057EBA7DE2BBFBAD8" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_B11842C2E32210836162A7DE2BBF993C_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_B11842C2E32210836162A7DE2BBF993C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash used in financing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_B11842C2E32210836162A7DE2BBF993C_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_B11842C2E32210836162A7DE2BBF993C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_B11842C2E32210836162A7DE2BBF993C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_BCB057267DB350CFE4B7A7DE2BBFB09C_totalLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_BCB057267DB350CFE4B7A7DE2BBFB09C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net decrease in cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_BCB057267DB350CFE4B7A7DE2BBFB09C_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_BCB057267DB350CFE4B7A7DE2BBFB09C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Period Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_BCB057267DB350CFE4B7A7DE2BBFB09C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_BCB057267DB350CFE4B7A7DE2BBFB09C" xlink:to="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_BCB057267DB350CFE4B7A7DE2BBFB09C" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_26CBF5EDD19905DD9CB8A7DE2BBFE860_periodStartLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_26CBF5EDD19905DD9CB8A7DE2BBFE860" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents at beginning of year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_26CBF5EDD19905DD9CB8A7DE2BBFE860" xlink:type="locator" />
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    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_BC1803F4A57C77583A43A7DE2BBF9E63_periodEndLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_BC1803F4A57C77583A43A7DE2BBF9E63" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents at end of the period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_BC1803F4A57C77583A43A7DE2BBF9E63" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_BC1803F4A57C77583A43A7DE2BBF9E63" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_BC1803F4A57C77583A43A7DE2BBF9E63" xlink:type="arc" />
    <link:label id="lab_us-gaap_SupplementalCashFlowInformationAbstract_13F3B8C1C91BD97C3C4BA7DE2BBF7228_terseLabel_en-US" xlink:label="lab_us-gaap_SupplementalCashFlowInformationAbstract_13F3B8C1C91BD97C3C4BA7DE2BBF7228" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Supplemental disclosure:</link:label>
    <link:label id="lab_us-gaap_SupplementalCashFlowInformationAbstract_13F3B8C1C91BD97C3C4BA7DE2BBF7228_label_en-US" xlink:label="lab_us-gaap_SupplementalCashFlowInformationAbstract_13F3B8C1C91BD97C3C4BA7DE2BBF7228" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Supplemental Cash Flow Information [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2013/elts/us-gaap-2013-01-31.xsd#us-gaap_SupplementalCashFlowInformationAbstract" xlink:label="loc_us-gaap_SupplementalCashFlowInformationAbstract_13F3B8C1C91BD97C3C4BA7DE2BBF7228" xlink:type="locator" />
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    <link:label id="lab_alk_CaidPaidRefundedAbstract_A1F98506A8320DD0CF5EA7DE2BBF4743_terseLabel_en-US" xlink:label="lab_alk_CaidPaidRefundedAbstract_A1F98506A8320DD0CF5EA7DE2BBF4743" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid during the period for:</link:label>
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    <link:loc xlink:href="alk-20140630.xsd#alk_CaidPaidRefundedAbstract" xlink:label="loc_alk_CaidPaidRefundedAbstract_A1F98506A8320DD0CF5EA7DE2BBF4743" xlink:type="locator" />
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    <link:label id="lab_us-gaap_InterestPaidNet_BD462A177A267DF24EFCA7DE2BBF2483_terseLabel_en-US" xlink:label="lab_us-gaap_InterestPaidNet_BD462A177A267DF24EFCA7DE2BBF2483" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest (net of amount capitalized)</link:label>
    <link:label id="lab_us-gaap_InterestPaidNet_BD462A177A267DF24EFCA7DE2BBF2483_label_en-US" xlink:label="lab_us-gaap_InterestPaidNet_BD462A177A267DF24EFCA7DE2BBF2483" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Paid, Net</link:label>
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    <link:label id="lab_us-gaap_IncomeTaxesPaidNet_2D9238910E1EAD120A5AA7DE2BBF9E62_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxesPaidNet_2D9238910E1EAD120A5AA7DE2BBF9E62" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income taxes</link:label>
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    <link:label id="lab_us-gaap_NonmonetaryTransactionsAbstract_7555BA1D76BAC7976DFCA7DE2BBFA118_terseLabel_en-US" xlink:label="lab_us-gaap_NonmonetaryTransactionsAbstract_7555BA1D76BAC7976DFCA7DE2BBFA118" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-cash transactions:</link:label>
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    <link:label id="lab_us-gaap_LongTermDebtTextBlock_3517103C04D0751E66F515BD8D251162_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtTextBlock_3517103C04D0751E66F515BD8D251162" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">LONG-TERM DEBT</link:label>
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