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    <link:label id="lab_pcln_LossContingencyNumberOfLawsuits_A1569717A5C892D2D3E56EAAB000A4C6_documentation_en-US" xlink:label="lab_pcln_LossContingencyNumberOfLawsuits_A1569717A5C892D2D3E56EAAB000A4C6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the number of lawsuits in which the reporting entity was involved.</link:label>
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    <link:label id="lab_pcln_LossContingencyAuditProceedingsNumberOfMunicipalitiesAndCounties_EC9C9239050A8D30382C6EAAB000C8C8_terseLabel_en-US" xlink:label="lab_pcln_LossContingencyAuditProceedingsNumberOfMunicipalitiesAndCounties_EC9C9239050A8D30382C6EAAB000C8C8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Minimum number of municipalities and counties which have initiated audit proceedings (in governmental units)</link:label>
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    <link:label id="lab_pcln_LossContingencyAuditProceedingsNumberOfMunicipalitiesAndCounties_EC9C9239050A8D30382C6EAAB000C8C8_documentation_en-US" xlink:label="lab_pcln_LossContingencyAuditProceedingsNumberOfMunicipalitiesAndCounties_EC9C9239050A8D30382C6EAAB000C8C8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the number of municipalities or counties which have initiated audit proceedings.</link:label>
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    <link:label id="lab_pcln_LossContingencyAuditProceedingsNumberOfStates_25644707D21D66580ED26EAAB000B748_terseLabel_en-US" xlink:label="lab_pcln_LossContingencyAuditProceedingsNumberOfStates_25644707D21D66580ED26EAAB000B748" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Minimum number of states which have initiated audit proceedings (in governmental units)</link:label>
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    <link:label id="lab_pcln_LossContingencyAuditProceedingsNumberOfStates_25644707D21D66580ED26EAAB000B748_documentation_en-US" xlink:label="lab_pcln_LossContingencyAuditProceedingsNumberOfStates_25644707D21D66580ED26EAAB000B748" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the number of states which have initiated audit proceedings.</link:label>
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    <link:label id="lab_pcln_LossContingencyTaxInterestandPenaltiesAssessed_C9218D12FD9A17F5265B6EAAB000FB81_label_en-US" xlink:label="lab_pcln_LossContingencyTaxInterestandPenaltiesAssessed_C9218D12FD9A17F5265B6EAAB000FB81" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency, Tax, Interest, and Penalties Assessed</link:label>
    <link:label id="lab_pcln_LossContingencyTaxInterestandPenaltiesAssessed_C9218D12FD9A17F5265B6EAAB000FB81_documentation_en-US" xlink:label="lab_pcln_LossContingencyTaxInterestandPenaltiesAssessed_C9218D12FD9A17F5265B6EAAB000FB81" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the tax assessment issued by the tax authority including interest and penalties.</link:label>
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    <link:label id="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_34632E2EF2B87EEC75516EAAB000DA2B_terseLabel_en-US" xlink:label="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_34632E2EF2B87EEC75516EAAB000DA2B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments of tax and interest for loss contingency related to travel transaction taxes (in dollars)</link:label>
    <link:label id="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_34632E2EF2B87EEC75516EAAB000DA2B_label_en-US" xlink:label="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_34632E2EF2B87EEC75516EAAB000DA2B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments Of Tax And Interest For Loss Contingency Related To Hotel Occupancy And Other Taxes</link:label>
    <link:label id="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_34632E2EF2B87EEC75516EAAB000DA2B_documentation_en-US" xlink:label="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_34632E2EF2B87EEC75516EAAB000DA2B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes" xlink:label="loc_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_34632E2EF2B87EEC75516EAAB000DA2B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LossContingencyAccrualAtCarryingValue_17EBD4CF75ED995613C56EAAB0004A12_terseLabel_en-US" xlink:label="lab_us-gaap_LossContingencyAccrualAtCarryingValue_17EBD4CF75ED995613C56EAAB0004A12" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrual for the potential resolution of issues related to travel transaction taxes (in dollars)</link:label>
    <link:label id="lab_us-gaap_LossContingencyAccrualAtCarryingValue_17EBD4CF75ED995613C56EAAB0004A12_label_en-US" xlink:label="lab_us-gaap_LossContingencyAccrualAtCarryingValue_17EBD4CF75ED995613C56EAAB0004A12" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency Accrual</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_LossContingencyAccrualAtCarryingValue" xlink:label="loc_us-gaap_LossContingencyAccrualAtCarryingValue_17EBD4CF75ED995613C56EAAB0004A12" xlink:type="locator" />
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    <link:label id="lab_pcln_LossContingencyComplaintFiledAllegingAntitrustViolations_FB33E757BC47CC95E70C6EAAB00149AA_terseLabel_en-US" xlink:label="lab_pcln_LossContingencyComplaintFiledAllegingAntitrustViolations_FB33E757BC47CC95E70C6EAAB00149AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loss contingency complaint filed alleging antitrust violations</link:label>
    <link:label id="lab_pcln_LossContingencyComplaintFiledAllegingAntitrustViolations_FB33E757BC47CC95E70C6EAAB00149AA_label_en-US" xlink:label="lab_pcln_LossContingencyComplaintFiledAllegingAntitrustViolations_FB33E757BC47CC95E70C6EAAB00149AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency Complaint Filed Alleging Antitrust Violations</link:label>
    <link:label id="lab_pcln_LossContingencyComplaintFiledAllegingAntitrustViolations_FB33E757BC47CC95E70C6EAAB00149AA_documentation_en-US" xlink:label="lab_pcln_LossContingencyComplaintFiledAllegingAntitrustViolations_FB33E757BC47CC95E70C6EAAB00149AA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loss Contingency Complaint Filed Alleging Antitrust Violations</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_LossContingencyComplaintFiledAllegingAntitrustViolations" xlink:label="loc_pcln_LossContingencyComplaintFiledAllegingAntitrustViolations_FB33E757BC47CC95E70C6EAAB00149AA" xlink:type="locator" />
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    <link:label id="lab_pcln_LossContinencyOtherComplaintsAllegingAntitrustViolations_E30103F2CB394BB3FE8C6EAAB0012364_terseLabel_en-US" xlink:label="lab_pcln_LossContinencyOtherComplaintsAllegingAntitrustViolations_E30103F2CB394BB3FE8C6EAAB0012364" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loss contingency other complaints alleging antitrust violations</link:label>
    <link:label id="lab_pcln_LossContinencyOtherComplaintsAllegingAntitrustViolations_E30103F2CB394BB3FE8C6EAAB0012364_label_en-US" xlink:label="lab_pcln_LossContinencyOtherComplaintsAllegingAntitrustViolations_E30103F2CB394BB3FE8C6EAAB0012364" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Continency Other Complaints Alleging Antitrust Violations</link:label>
    <link:label id="lab_pcln_LossContinencyOtherComplaintsAllegingAntitrustViolations_E30103F2CB394BB3FE8C6EAAB0012364_documentation_en-US" xlink:label="lab_pcln_LossContinencyOtherComplaintsAllegingAntitrustViolations_E30103F2CB394BB3FE8C6EAAB0012364" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">LossContinencyOtherComplaintsAllegingAntitrustViolations</link:label>
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    <link:label id="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_0D536237344A406283985FEABB6D24FF_label_en-US" xlink:label="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_0D536237344A406283985FEABB6D24FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Comprehensive Income [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract" xlink:label="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_0D536237344A406283985FEABB6D24FF" xlink:type="locator" />
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    <link:label id="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_573943EACA989D9492235FEABB6F981F_terseLabel_en-US" xlink:label="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_573943EACA989D9492235FEABB6F981F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax (benefit) associated with Net Investment Hedges</link:label>
    <link:label id="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_573943EACA989D9492235FEABB6F981F_label_en-US" xlink:label="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_573943EACA989D9492235FEABB6F981F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">OtherComprehensiveIncomeForeignCurrencyTranslationForNetInvestmentHedgeArisingDuringPeriodTax</link:label>
    <link:label id="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_573943EACA989D9492235FEABB6F981F_documentation_en-US" xlink:label="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_573943EACA989D9492235FEABB6F981F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">OtherComprehensiveIncomeForeignCurrencyTranslationForNetInvestmentHedgeArisingDuringPeriodTax</link:label>
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    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_D45987383DCD220DAFF35FEABB6F8492_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_D45987383DCD220DAFF35FEABB6F8492" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Tax (benefit) associated with marketable securities</link:label>
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    <link:label id="lab_us-gaap_EarningsPerShareAbstract_E7BC060E2AB5846296EC8E00DB273781_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_E7BC060E2AB5846296EC8E00DB273781" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Abstract]</link:label>
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    <link:label id="lab_us-gaap_InternalRevenueServiceIRSMember_1C867B193125DD83AEE3802BE4EEF4B4_terseLabel_en-US" xlink:label="lab_us-gaap_InternalRevenueServiceIRSMember_1C867B193125DD83AEE3802BE4EEF4B4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Internal Revenue Service (IRS) [Member]</link:label>
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    <link:label id="lab_us-gaap_IncomeTaxAuthorityNameAxis_DD24AE6B556B70F56D0580244E58F729_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityNameAxis_DD24AE6B556B70F56D0580244E58F729" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax Authority, Name [Axis]</link:label>
    <link:label id="lab_us-gaap_IncomeTaxAuthorityNameAxis_DD24AE6B556B70F56D0580244E58F729_label_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityNameAxis_DD24AE6B556B70F56D0580244E58F729" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Authority, Name [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_IncomeTaxAuthorityNameAxis" xlink:label="loc_us-gaap_IncomeTaxAuthorityNameAxis_DD24AE6B556B70F56D0580244E58F729" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IncomeTaxAuthorityNameDomain_ECACDFE24ABBB3559E9180244E58566D_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityNameDomain_ECACDFE24ABBB3559E9180244E58566D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax Authority, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_IncomeTaxAuthorityNameDomain_ECACDFE24ABBB3559E9180244E58566D_label_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityNameDomain_ECACDFE24ABBB3559E9180244E58566D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Authority, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_IncomeTaxAuthorityNameDomain" xlink:label="loc_us-gaap_IncomeTaxAuthorityNameDomain_ECACDFE24ABBB3559E9180244E58566D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxAuthorityNameDomain_ECACDFE24ABBB3559E9180244E58566D" xlink:to="lab_us-gaap_IncomeTaxAuthorityNameDomain_ECACDFE24ABBB3559E9180244E58566D" xlink:type="arc" />
    <link:label id="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceAxis_0FE3AAD1610A894EA7E580244E58BF72_terseLabel_en-US" xlink:label="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceAxis_0FE3AAD1610A894EA7E580244E58BF72" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Loss and Other Tax Carryforwards, by Source [Axis]</link:label>
    <link:label id="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceAxis_0FE3AAD1610A894EA7E580244E58BF72_label_en-US" xlink:label="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceAxis_0FE3AAD1610A894EA7E580244E58BF72" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Loss and Other Tax Carryforwards, by Source [Axis]</link:label>
    <link:label id="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceAxis_0FE3AAD1610A894EA7E580244E58BF72_documentation_en-US" xlink:label="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceAxis_0FE3AAD1610A894EA7E580244E58BF72" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Operating loss and other tax carryforwards defined by source.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_OperatingLossAndOtherTaxCarryforwardsBySourceAxis" xlink:label="loc_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceAxis_0FE3AAD1610A894EA7E580244E58BF72" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceAxis_0FE3AAD1610A894EA7E580244E58BF72" xlink:to="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceAxis_0FE3AAD1610A894EA7E580244E58BF72" xlink:type="arc" />
    <link:label id="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceDomain_C7FB363101818D5B108B80244E58E359_terseLabel_en-US" xlink:label="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceDomain_C7FB363101818D5B108B80244E58E359" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Loss and Other Tax Carryforwards, by Source [Domain]</link:label>
    <link:label id="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceDomain_C7FB363101818D5B108B80244E58E359_label_en-US" xlink:label="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceDomain_C7FB363101818D5B108B80244E58E359" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Loss and Other Tax Carryforwards, by Source [Domain]</link:label>
    <link:label id="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceDomain_C7FB363101818D5B108B80244E58E359_documentation_en-US" xlink:label="lab_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceDomain_C7FB363101818D5B108B80244E58E359" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Identifies by name or nature the source of operating loss and other tax carryforwards.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_OperatingLossAndOtherTaxCarryforwardsBySourceDomain" xlink:label="loc_pcln_OperatingLossAndOtherTaxCarryforwardsBySourceDomain_C7FB363101818D5B108B80244E58E359" xlink:type="locator" />
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    <link:label id="lab_pcln_OperatingLossesMember_2E7E809D109B56DF7C0180244E588BFC_terseLabel_en-US" xlink:label="lab_pcln_OperatingLossesMember_2E7E809D109B56DF7C0180244E588BFC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating losses [Member]</link:label>
    <link:label id="lab_pcln_OperatingLossesMember_2E7E809D109B56DF7C0180244E588BFC_label_en-US" xlink:label="lab_pcln_OperatingLossesMember_2E7E809D109B56DF7C0180244E588BFC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Losses [Member]</link:label>
    <link:label id="lab_pcln_OperatingLossesMember_2E7E809D109B56DF7C0180244E588BFC_documentation_en-US" xlink:label="lab_pcln_OperatingLossesMember_2E7E809D109B56DF7C0180244E588BFC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Operating loss carryforwards generated from operating losses.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_OperatingLossesMember" xlink:label="loc_pcln_OperatingLossesMember_2E7E809D109B56DF7C0180244E588BFC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OperatingLossesMember_2E7E809D109B56DF7C0180244E588BFC" xlink:to="lab_pcln_OperatingLossesMember_2E7E809D109B56DF7C0180244E588BFC" xlink:type="arc" />
    <link:label id="lab_pcln_EquityRelatedTransactionsMember_8FAC6C8D81CD0B881A2B80244E591BF8_terseLabel_en-US" xlink:label="lab_pcln_EquityRelatedTransactionsMember_8FAC6C8D81CD0B881A2B80244E591BF8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity-related transactions [Member]</link:label>
    <link:label id="lab_pcln_EquityRelatedTransactionsMember_8FAC6C8D81CD0B881A2B80244E591BF8_label_en-US" xlink:label="lab_pcln_EquityRelatedTransactionsMember_8FAC6C8D81CD0B881A2B80244E591BF8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity-Related Transactions [Member]</link:label>
    <link:label id="lab_pcln_EquityRelatedTransactionsMember_8FAC6C8D81CD0B881A2B80244E591BF8_documentation_en-US" xlink:label="lab_pcln_EquityRelatedTransactionsMember_8FAC6C8D81CD0B881A2B80244E591BF8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Net operating loss carryforwards generated from equity-related transactions, including equity-based compensation and stock warrants.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_EquityRelatedTransactionsMember" xlink:label="loc_pcln_EquityRelatedTransactionsMember_8FAC6C8D81CD0B881A2B80244E591BF8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_EquityRelatedTransactionsMember_8FAC6C8D81CD0B881A2B80244E591BF8" xlink:to="lab_pcln_EquityRelatedTransactionsMember_8FAC6C8D81CD0B881A2B80244E591BF8" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxContingencyLineItems_4CC6F0DF09CE29439BCB80244E5A17B6_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxContingencyLineItems_4CC6F0DF09CE29439BCB80244E5A17B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax Contingency [Line Items]</link:label>
    <link:label id="lab_us-gaap_IncomeTaxContingencyLineItems_4CC6F0DF09CE29439BCB80244E5A17B6_label_en-US" xlink:label="lab_us-gaap_IncomeTaxContingencyLineItems_4CC6F0DF09CE29439BCB80244E5A17B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Contingency [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_IncomeTaxContingencyLineItems" xlink:label="loc_us-gaap_IncomeTaxContingencyLineItems_4CC6F0DF09CE29439BCB80244E5A17B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxContingencyLineItems_4CC6F0DF09CE29439BCB80244E5A17B6" xlink:to="lab_us-gaap_IncomeTaxContingencyLineItems_4CC6F0DF09CE29439BCB80244E5A17B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_FC9415BB135C10D4A03180244E5A366B_terseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_FC9415BB135C10D4A03180244E5A366B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. statutory federal rate</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_FC9415BB135C10D4A03180244E5A366B_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_FC9415BB135C10D4A03180244E5A366B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_FC9415BB135C10D4A03180244E5A366B" xlink:type="locator" />
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    <link:label id="lab_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_38537FD3066E87BBAE2D80244E5A3908_terseLabel_en-US" xlink:label="lab_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_38537FD3066E87BBAE2D80244E5A3908" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effective income tax rate on qualifying innovative activities at Innovation Box tax rate</link:label>
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    <link:label id="lab_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_38537FD3066E87BBAE2D80244E5A3908_documentation_en-US" xlink:label="lab_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_38537FD3066E87BBAE2D80244E5A3908" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the effective income tax rate on qualifying innovative activities under Innovative Box Tax.</link:label>
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    <link:label id="lab_pcln_DutchStatutoryIncomeTaxRate2011_F0410F4FB1F16EB3887C80244E5A52C7_terseLabel_en-US" xlink:label="lab_pcln_DutchStatutoryIncomeTaxRate2011_F0410F4FB1F16EB3887C80244E5A52C7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Dutch statutory rate</link:label>
    <link:label id="lab_pcln_DutchStatutoryIncomeTaxRate2011_F0410F4FB1F16EB3887C80244E5A52C7_label_en-US" xlink:label="lab_pcln_DutchStatutoryIncomeTaxRate2011_F0410F4FB1F16EB3887C80244E5A52C7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dutch Statutory Income Tax Rate 2011</link:label>
    <link:label id="lab_pcln_DutchStatutoryIncomeTaxRate2011_F0410F4FB1F16EB3887C80244E5A52C7_documentation_en-US" xlink:label="lab_pcln_DutchStatutoryIncomeTaxRate2011_F0410F4FB1F16EB3887C80244E5A52C7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the Dutch statutory income tax rate in 2011.</link:label>
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    <link:label id="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseEstimatedFutureAggregateLimitationRelatingToSection382_B2225E3FB96642DE2FE880244E5AEF48_terseLabel_en-US" xlink:label="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseEstimatedFutureAggregateLimitationRelatingToSection382_B2225E3FB96642DE2FE880244E5AEF48" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Estimated aggregate limitation of cumulative net operating losses available net of limit imposed by IRC Section 382</link:label>
    <link:label id="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseEstimatedFutureAggregateLimitationRelatingToSection382_B2225E3FB96642DE2FE880244E5AEF48_label_en-US" xlink:label="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseEstimatedFutureAggregateLimitationRelatingToSection382_B2225E3FB96642DE2FE880244E5AEF48" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Loss Carryforwards Limitations on Use Estimated Future Aggregate Limitation, Relating to Section 382</link:label>
    <link:label id="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseEstimatedFutureAggregateLimitationRelatingToSection382_B2225E3FB96642DE2FE880244E5AEF48_documentation_en-US" xlink:label="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseEstimatedFutureAggregateLimitationRelatingToSection382_B2225E3FB96642DE2FE880244E5AEF48" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The total estimated aggregate NOL, net of limitation, imposed by Section 382 related to the use of all operating loss carryforwards available to reduce future taxable income in the event of a more than 50 percent change in ownership.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_OperatingLossCarryforwardsLimitationsOnUseEstimatedFutureAggregateLimitationRelatingToSection382" xlink:label="loc_pcln_OperatingLossCarryforwardsLimitationsOnUseEstimatedFutureAggregateLimitationRelatingToSection382_B2225E3FB96642DE2FE880244E5AEF48" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OperatingLossCarryforwards_BB8EDE3EFFD874BBFA8F80244E5A4F5B_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwards_BB8EDE3EFFD874BBFA8F80244E5A4F5B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net operating loss carryforwards</link:label>
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    <link:label id="lab_pcln_AgencyRevenue_25D4BFFB7B998F7CAA8B7FB7EACAB85C_documentation_en-US" xlink:label="lab_pcln_AgencyRevenue_25D4BFFB7B998F7CAA8B7FB7EACAB85C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Agency revenues are derived from travel related transactions where the entity is not the merchant of record and where the prices of services are determined by third parties. Agency revenues include travel commissions, customer processing fees and GDS reservation booking fees related to certain of the services listed above and are reported at the net amounts received, without any associated cost of revenue.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_AgencyRevenue" xlink:label="loc_pcln_AgencyRevenue_25D4BFFB7B998F7CAA8B7FB7EACAB85C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AgencyRevenue_25D4BFFB7B998F7CAA8B7FB7EACAB85C" xlink:to="lab_pcln_AgencyRevenue_25D4BFFB7B998F7CAA8B7FB7EACAB85C" xlink:type="arc" />
    <link:label id="lab_pcln_MerchantRevenue_EFC5ABE0D73F483404F97FB7EACA1FAC_terseLabel_en-US" xlink:label="lab_pcln_MerchantRevenue_EFC5ABE0D73F483404F97FB7EACA1FAC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Merchant revenues</link:label>
    <link:label id="lab_pcln_MerchantRevenue_EFC5ABE0D73F483404F97FB7EACA1FAC_label_en-US" xlink:label="lab_pcln_MerchantRevenue_EFC5ABE0D73F483404F97FB7EACA1FAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Merchant Revenue</link:label>
    <link:label id="lab_pcln_MerchantRevenue_EFC5ABE0D73F483404F97FB7EACA1FAC_documentation_en-US" xlink:label="lab_pcln_MerchantRevenue_EFC5ABE0D73F483404F97FB7EACA1FAC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Merchant revenues are derived from transactions where the entity is the merchant of record and, among other things, selects suppliers and determines the price accepted from the customer. Merchant revenues include (1) transaction revenues representing the selling price of Name Your Own Price ("NYOP") hotel rooms, rental cars and airline tickets and price-disclosed vacation packages (merchant revenues for NYOP services are booked on a gross basis and recognized when the entity fulfills the customer's non-refundable offer); (2) transaction revenues representing the amount charged to a customer, less the amount charged by suppliers in connection with hotel room reservations and rental car reservations provided through the entity's merchant price-disclosed hotel service (recognized on a net basis at the conclusion of the customer's hotel stay); (3) customer processing fees charged in connection with the sale of airline tickets, hotel rooms and rental cars and merchant price-disclosed hotels; and (4) ancillary fees, including GDS (global distribution system) reservation booking fees related to certain of the services listed above.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_MerchantRevenue" xlink:label="loc_pcln_MerchantRevenue_EFC5ABE0D73F483404F97FB7EACA1FAC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_MerchantRevenue_EFC5ABE0D73F483404F97FB7EACA1FAC" xlink:to="lab_pcln_MerchantRevenue_EFC5ABE0D73F483404F97FB7EACA1FAC" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherSalesRevenueNet_5BC71ACF4300ED846E047FB7EACA2301_terseLabel_en-US" xlink:label="lab_us-gaap_OtherSalesRevenueNet_5BC71ACF4300ED846E047FB7EACA2301" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising and other revenues</link:label>
    <link:label id="lab_us-gaap_OtherSalesRevenueNet_5BC71ACF4300ED846E047FB7EACA2301_label_en-US" xlink:label="lab_us-gaap_OtherSalesRevenueNet_5BC71ACF4300ED846E047FB7EACA2301" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Revenue, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OtherSalesRevenueNet" xlink:label="loc_us-gaap_OtherSalesRevenueNet_5BC71ACF4300ED846E047FB7EACA2301" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherSalesRevenueNet_5BC71ACF4300ED846E047FB7EACA2301" xlink:to="lab_us-gaap_OtherSalesRevenueNet_5BC71ACF4300ED846E047FB7EACA2301" xlink:type="arc" />
    <link:label id="lab_us-gaap_SalesRevenueNet_3B221B12D6F7792935FC7FB7EACA03F2_totalLabel_en-US" xlink:label="lab_us-gaap_SalesRevenueNet_3B221B12D6F7792935FC7FB7EACA03F2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total revenues</link:label>
    <link:label id="lab_us-gaap_SalesRevenueNet_3B221B12D6F7792935FC7FB7EACA03F2_label_en-US" xlink:label="lab_us-gaap_SalesRevenueNet_3B221B12D6F7792935FC7FB7EACA03F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_SalesRevenueNet" xlink:label="loc_us-gaap_SalesRevenueNet_3B221B12D6F7792935FC7FB7EACA03F2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SalesRevenueNet_3B221B12D6F7792935FC7FB7EACA03F2" xlink:to="lab_us-gaap_SalesRevenueNet_3B221B12D6F7792935FC7FB7EACA03F2" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostOfGoodsAndServicesSold_AE930D27A64A34C3076F7FB7EACA33DF_terseLabel_en-US" xlink:label="lab_us-gaap_CostOfGoodsAndServicesSold_AE930D27A64A34C3076F7FB7EACA33DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of revenues</link:label>
    <link:label id="lab_us-gaap_CostOfGoodsAndServicesSold_AE930D27A64A34C3076F7FB7EACA33DF_label_en-US" xlink:label="lab_us-gaap_CostOfGoodsAndServicesSold_AE930D27A64A34C3076F7FB7EACA33DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Goods and Services Sold</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_CostOfGoodsAndServicesSold" xlink:label="loc_us-gaap_CostOfGoodsAndServicesSold_AE930D27A64A34C3076F7FB7EACA33DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostOfGoodsAndServicesSold_AE930D27A64A34C3076F7FB7EACA33DF" xlink:to="lab_us-gaap_CostOfGoodsAndServicesSold_AE930D27A64A34C3076F7FB7EACA33DF" xlink:type="arc" />
    <link:label id="lab_us-gaap_GrossProfit_F6D7E80CBB7A79D967197FB7EACA3E88_totalLabel_en-US" xlink:label="lab_us-gaap_GrossProfit_F6D7E80CBB7A79D967197FB7EACA3E88" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Gross profit</link:label>
    <link:label id="lab_us-gaap_GrossProfit_F6D7E80CBB7A79D967197FB7EACA3E88_label_en-US" xlink:label="lab_us-gaap_GrossProfit_F6D7E80CBB7A79D967197FB7EACA3E88" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gross Profit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_GrossProfit" xlink:label="loc_us-gaap_GrossProfit_F6D7E80CBB7A79D967197FB7EACA3E88" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GrossProfit_F6D7E80CBB7A79D967197FB7EACA3E88" xlink:to="lab_us-gaap_GrossProfit_F6D7E80CBB7A79D967197FB7EACA3E88" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingExpensesAbstract_48566E90C0B1AFF71FBD7FB7EACA1B15_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingExpensesAbstract_48566E90C0B1AFF71FBD7FB7EACA1B15" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating expenses:</link:label>
    <link:label id="lab_us-gaap_OperatingExpensesAbstract_48566E90C0B1AFF71FBD7FB7EACA1B15_label_en-US" xlink:label="lab_us-gaap_OperatingExpensesAbstract_48566E90C0B1AFF71FBD7FB7EACA1B15" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Expenses [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OperatingExpensesAbstract" xlink:label="loc_us-gaap_OperatingExpensesAbstract_48566E90C0B1AFF71FBD7FB7EACA1B15" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingExpensesAbstract_48566E90C0B1AFF71FBD7FB7EACA1B15" xlink:to="lab_us-gaap_OperatingExpensesAbstract_48566E90C0B1AFF71FBD7FB7EACA1B15" xlink:type="arc" />
    <link:label id="lab_pcln_OnlineAdvertisingExpense_7E025C4266AFC5E540D67FB7EACA403B_terseLabel_en-US" xlink:label="lab_pcln_OnlineAdvertisingExpense_7E025C4266AFC5E540D67FB7EACA403B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising &#8212; Online</link:label>
    <link:label id="lab_pcln_OnlineAdvertisingExpense_7E025C4266AFC5E540D67FB7EACA403B_label_en-US" xlink:label="lab_pcln_OnlineAdvertisingExpense_7E025C4266AFC5E540D67FB7EACA403B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Online Advertising Expense</link:label>
    <link:label id="lab_pcln_OnlineAdvertisingExpense_7E025C4266AFC5E540D67FB7EACA403B_documentation_en-US" xlink:label="lab_pcln_OnlineAdvertisingExpense_7E025C4266AFC5E540D67FB7EACA403B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Online advertising expenses primarily consist of the costs of, search engine keyword purchases; affiliate programs; banner and pop-up advertisements; and e-mail campaigns for the period, which are expenses incurred with the objective of increasing revenue.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_OnlineAdvertisingExpense" xlink:label="loc_pcln_OnlineAdvertisingExpense_7E025C4266AFC5E540D67FB7EACA403B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OnlineAdvertisingExpense_7E025C4266AFC5E540D67FB7EACA403B" xlink:to="lab_pcln_OnlineAdvertisingExpense_7E025C4266AFC5E540D67FB7EACA403B" xlink:type="arc" />
    <link:label id="lab_pcln_OfflineAdvertisingExpense_DEA3CC8D100C2F58AA977FB7EACB5895_terseLabel_en-US" xlink:label="lab_pcln_OfflineAdvertisingExpense_DEA3CC8D100C2F58AA977FB7EACB5895" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising &#8212; Offline</link:label>
    <link:label id="lab_pcln_OfflineAdvertisingExpense_DEA3CC8D100C2F58AA977FB7EACB5895_label_en-US" xlink:label="lab_pcln_OfflineAdvertisingExpense_DEA3CC8D100C2F58AA977FB7EACB5895" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Offline Advertising Expense</link:label>
    <link:label id="lab_pcln_OfflineAdvertisingExpense_DEA3CC8D100C2F58AA977FB7EACB5895_documentation_en-US" xlink:label="lab_pcln_OfflineAdvertisingExpense_DEA3CC8D100C2F58AA977FB7EACB5895" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Offline advertising expenses primarily consist of the expenses associated with domestic television, print and radio advertising; and the cost for creative talent, production costs and agency fees for television, print and radio advertising for the period, which are expenses incurred with the objective of increasing revenue.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_OfflineAdvertisingExpense" xlink:label="loc_pcln_OfflineAdvertisingExpense_DEA3CC8D100C2F58AA977FB7EACB5895" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OfflineAdvertisingExpense_DEA3CC8D100C2F58AA977FB7EACB5895" xlink:to="lab_pcln_OfflineAdvertisingExpense_DEA3CC8D100C2F58AA977FB7EACB5895" xlink:type="arc" />
    <link:label id="lab_us-gaap_SellingAndMarketingExpense_9CC9835D319C036872C37FB7EACB3275_terseLabel_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_9CC9835D319C036872C37FB7EACB3275" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sales and marketing</link:label>
    <link:label id="lab_us-gaap_SellingAndMarketingExpense_9CC9835D319C036872C37FB7EACB3275_label_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_9CC9835D319C036872C37FB7EACB3275" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Selling and Marketing Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_SellingAndMarketingExpense" xlink:label="loc_us-gaap_SellingAndMarketingExpense_9CC9835D319C036872C37FB7EACB3275" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SellingAndMarketingExpense_9CC9835D319C036872C37FB7EACB3275" xlink:to="lab_us-gaap_SellingAndMarketingExpense_9CC9835D319C036872C37FB7EACB3275" xlink:type="arc" />
    <link:label id="lab_us-gaap_LaborAndRelatedExpense_75BA52CE1553D340D0E87FB7EACBA3DA_verboseLabel_en-US" xlink:label="lab_us-gaap_LaborAndRelatedExpense_75BA52CE1553D340D0E87FB7EACBA3DA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Personnel, including stock-based compensation of $35,168, $34,736, $73,971 and $56,445, respectively</link:label>
    <link:label id="lab_us-gaap_LaborAndRelatedExpense_75BA52CE1553D340D0E87FB7EACBA3DA_label_en-US" xlink:label="lab_us-gaap_LaborAndRelatedExpense_75BA52CE1553D340D0E87FB7EACBA3DA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Labor and Related Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_LaborAndRelatedExpense" xlink:label="loc_us-gaap_LaborAndRelatedExpense_75BA52CE1553D340D0E87FB7EACBA3DA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LaborAndRelatedExpense_75BA52CE1553D340D0E87FB7EACBA3DA" xlink:to="lab_us-gaap_LaborAndRelatedExpense_75BA52CE1553D340D0E87FB7EACBA3DA" xlink:type="arc" />
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_6E31793FA01873A8D57E7FB7EACB773B_terseLabel_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_6E31793FA01873A8D57E7FB7EACB773B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">General and administrative</link:label>
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_6E31793FA01873A8D57E7FB7EACB773B_label_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_6E31793FA01873A8D57E7FB7EACB773B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">General and Administrative Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpense_6E31793FA01873A8D57E7FB7EACB773B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GeneralAndAdministrativeExpense_6E31793FA01873A8D57E7FB7EACB773B" xlink:to="lab_us-gaap_GeneralAndAdministrativeExpense_6E31793FA01873A8D57E7FB7EACB773B" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommunicationsAndInformationTechnology_29112AEF28B29DB868B77FB7EACB6C4F_terseLabel_en-US" xlink:label="lab_us-gaap_CommunicationsAndInformationTechnology_29112AEF28B29DB868B77FB7EACB6C4F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Information technology</link:label>
    <link:label id="lab_us-gaap_CommunicationsAndInformationTechnology_29112AEF28B29DB868B77FB7EACB6C4F_label_en-US" xlink:label="lab_us-gaap_CommunicationsAndInformationTechnology_29112AEF28B29DB868B77FB7EACB6C4F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Communications and Information Technology</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_CommunicationsAndInformationTechnology" xlink:label="loc_us-gaap_CommunicationsAndInformationTechnology_29112AEF28B29DB868B77FB7EACB6C4F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommunicationsAndInformationTechnology_29112AEF28B29DB868B77FB7EACB6C4F" xlink:to="lab_us-gaap_CommunicationsAndInformationTechnology_29112AEF28B29DB868B77FB7EACB6C4F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DepreciationAndAmortization_DCF4E2840FD051F75D5C7FB7EACBA40C_verboseLabel_en-US" xlink:label="lab_us-gaap_DepreciationAndAmortization_DCF4E2840FD051F75D5C7FB7EACBA40C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Depreciation and amortization</link:label>
    <link:label id="lab_us-gaap_DepreciationAndAmortization_DCF4E2840FD051F75D5C7FB7EACBA40C_label_en-US" xlink:label="lab_us-gaap_DepreciationAndAmortization_DCF4E2840FD051F75D5C7FB7EACBA40C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Depreciation, Depletion and Amortization, Nonproduction</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_DepreciationAndAmortization" xlink:label="loc_us-gaap_DepreciationAndAmortization_DCF4E2840FD051F75D5C7FB7EACBA40C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DepreciationAndAmortization_DCF4E2840FD051F75D5C7FB7EACBA40C" xlink:to="lab_us-gaap_DepreciationAndAmortization_DCF4E2840FD051F75D5C7FB7EACBA40C" xlink:type="arc" />
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    <link:label id="lab_pcln_ConvertibleNotesMember_20CD7EB0DE44FB17C8B68E00DADDCF98_label_en-US" xlink:label="lab_pcln_ConvertibleNotesMember_20CD7EB0DE44FB17C8B68E00DADDCF98" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Convertible Notes [Member]</link:label>
    <link:label id="lab_pcln_ConvertibleNotesMember_20CD7EB0DE44FB17C8B68E00DADDCF98_documentation_en-US" xlink:label="lab_pcln_ConvertibleNotesMember_20CD7EB0DE44FB17C8B68E00DADDCF98" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt notes that can be exchanged for equity of the Debt issuer at the option of the issuer or the holder.</link:label>
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    <link:label id="lab_pcln_ConvertibleDebtLiabilityMember_26472D900F8585F38F398E00DADEC774_terseLabel_en-US" xlink:label="lab_pcln_ConvertibleDebtLiabilityMember_26472D900F8585F38F398E00DADEC774" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Convertible Debt Liability [Member]</link:label>
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    <link:label id="lab_pcln_ConvertibleDebtLiabilityMember_26472D900F8585F38F398E00DADEC774_documentation_en-US" xlink:label="lab_pcln_ConvertibleDebtLiabilityMember_26472D900F8585F38F398E00DADEC774" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The effective interest rate on the liability component of convertible debt instrument which will be settled in cash.</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebtSubsequentAdjustments" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebtSubsequentAdjustments_7154604FE76E98263C508E00DADE07A2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebtSubsequentAdjustments_7154604FE76E98263C508E00DADE07A2" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebtSubsequentAdjustments_7154604FE76E98263C508E00DADE07A2" xlink:type="arc" />
    <link:label id="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_1C9C345F699A18E7454C8E00DADE127D_terseLabel_en-US" xlink:label="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_1C9C345F699A18E7454C8E00DADE127D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Conversion Cash Delivered for Principal Due on Converted Debt</link:label>
    <link:label id="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_1C9C345F699A18E7454C8E00DADE127D_label_en-US" xlink:label="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_1C9C345F699A18E7454C8E00DADE127D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Conversion Cash Delivered for Principal Due on Converted Debt</link:label>
    <link:label id="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_1C9C345F699A18E7454C8E00DADE127D_documentation_en-US" xlink:label="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_1C9C345F699A18E7454C8E00DADE127D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of the total cash delivered for principal due on converted debt during the period.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt" xlink:label="loc_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_1C9C345F699A18E7454C8E00DADE127D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_1C9C345F699A18E7454C8E00DADE127D" xlink:to="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_1C9C345F699A18E7454C8E00DADE127D" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_F04CF2EFB139F62E80318E00DADEAC09_terseLabel_en-US" xlink:label="lab_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_F04CF2EFB139F62E80318E00DADEAC09" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Conversion, Converted Instrument, Shares Issued</link:label>
    <link:label id="lab_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_F04CF2EFB139F62E80318E00DADEAC09_label_en-US" xlink:label="lab_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_F04CF2EFB139F62E80318E00DADEAC09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Conversion, Converted Instrument, Shares Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_DebtConversionConvertedInstrumentSharesIssued1" xlink:label="loc_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_F04CF2EFB139F62E80318E00DADEAC09" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_F04CF2EFB139F62E80318E00DADEAC09" xlink:to="lab_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_F04CF2EFB139F62E80318E00DADEAC09" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentFairValue_B89089C0112A112ACF958E00DADE84EF_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentFairValue_B89089C0112A112ACF958E00DADE84EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Estimated market value of outstanding convertible debt</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentFairValue_B89089C0112A112ACF958E00DADE84EF_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentFairValue_B89089C0112A112ACF958E00DADE84EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_DebtInstrumentFairValue" xlink:label="loc_us-gaap_DebtInstrumentFairValue_B89089C0112A112ACF958E00DADE84EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentFairValue_B89089C0112A112ACF958E00DADE84EF" xlink:to="lab_us-gaap_DebtInstrumentFairValue_B89089C0112A112ACF958E00DADE84EF" xlink:type="arc" />
    <link:label id="lab_pcln_DebtInstrumentConversionTermsAbstract_865422FEEA794504EACD8E00DADE0CBC_terseLabel_en-US" xlink:label="lab_pcln_DebtInstrumentConversionTermsAbstract_865422FEEA794504EACD8E00DADE0CBC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Description of Senior Notes</link:label>
    <link:label id="lab_pcln_DebtInstrumentConversionTermsAbstract_865422FEEA794504EACD8E00DADE0CBC_label_en-US" xlink:label="lab_pcln_DebtInstrumentConversionTermsAbstract_865422FEEA794504EACD8E00DADE0CBC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument Conversion Terms [Abstract]</link:label>
    <link:label id="lab_pcln_DebtInstrumentConversionTermsAbstract_865422FEEA794504EACD8E00DADE0CBC_documentation_en-US" xlink:label="lab_pcln_DebtInstrumentConversionTermsAbstract_865422FEEA794504EACD8E00DADE0CBC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">-- None. No documentation exists for this element. --</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_DebtInstrumentConversionTermsAbstract" xlink:label="loc_pcln_DebtInstrumentConversionTermsAbstract_865422FEEA794504EACD8E00DADE0CBC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DebtInstrumentConversionTermsAbstract_865422FEEA794504EACD8E00DADE0CBC" xlink:to="lab_pcln_DebtInstrumentConversionTermsAbstract_865422FEEA794504EACD8E00DADE0CBC" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscount_8522D119D51B39EADEAD8E00DADEF12B_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscount_8522D119D51B39EADEAD8E00DADEF12B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unamortized debt discount</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscount_8522D119D51B39EADEAD8E00DADEF12B_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscount_8522D119D51B39EADEAD8E00DADEF12B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Unamortized Discount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_DebtInstrumentUnamortizedDiscount" xlink:label="loc_us-gaap_DebtInstrumentUnamortizedDiscount_8522D119D51B39EADEAD8E00DADEF12B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentUnamortizedDiscount_8522D119D51B39EADEAD8E00DADEF12B" xlink:to="lab_us-gaap_DebtInstrumentUnamortizedDiscount_8522D119D51B39EADEAD8E00DADEF12B" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfDebtIssuanceCosts_7E707F077673B0E7D70B8E00DADFA203_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtIssuanceCosts_7E707F077673B0E7D70B8E00DADFA203" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt financing costs paid</link:label>
    <link:label id="lab_us-gaap_PaymentsOfDebtIssuanceCosts_7E707F077673B0E7D70B8E00DADFA203_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtIssuanceCosts_7E707F077673B0E7D70B8E00DADFA203" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments of Debt Issuance Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_PaymentsOfDebtIssuanceCosts" xlink:label="loc_us-gaap_PaymentsOfDebtIssuanceCosts_7E707F077673B0E7D70B8E00DADFA203" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDebtIssuanceCosts_7E707F077673B0E7D70B8E00DADFA203" xlink:to="lab_us-gaap_PaymentsOfDebtIssuanceCosts_7E707F077673B0E7D70B8E00DADFA203" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_903D1E92C5EE0D7098878E00DADFD405_verboseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_903D1E92C5EE0D7098878E00DADFD405" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Convertible debt conversion price (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_903D1E92C5EE0D7098878E00DADFD405_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_903D1E92C5EE0D7098878E00DADFD405" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Convertible, Conversion Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_DebtInstrumentConvertibleConversionPrice1" xlink:label="loc_us-gaap_DebtInstrumentConvertibleConversionPrice1_903D1E92C5EE0D7098878E00DADFD405" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentConvertibleConversionPrice1_903D1E92C5EE0D7098878E00DADFD405" xlink:to="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_903D1E92C5EE0D7098878E00DADFD405" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_7976BCAEC897B36D074C8E00DADF5E9A_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_7976BCAEC897B36D074C8E00DADF5E9A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Minimum and Maximum consecutive days the closing sales price of common stock must exceed a specified percentage of conversion price to trigger conversion feature of note (in days)</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_7976BCAEC897B36D074C8E00DADF5E9A_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_7976BCAEC897B36D074C8E00DADF5E9A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Convertible, Threshold Consecutive Trading Days</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays" xlink:label="loc_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_7976BCAEC897B36D074C8E00DADF5E9A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_7976BCAEC897B36D074C8E00DADF5E9A" xlink:to="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_7976BCAEC897B36D074C8E00DADF5E9A" xlink:type="arc" />
    <link:label id="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_BFB05CCA77EF10F0C1778E00DADFD85B_terseLabel_en-US" xlink:label="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_BFB05CCA77EF10F0C1778E00DADFD85B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Ratio of closing share price to conversion price as a condition for conversion of convertible 2015 Senior Notes, minimum</link:label>
    <link:label id="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_BFB05CCA77EF10F0C1778E00DADFD85B_label_en-US" xlink:label="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_BFB05CCA77EF10F0C1778E00DADFD85B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage On Conversion Price Of Closing Price Of Common Stock Traded For At Least 20 Trading Days Out Of 30 Consecutive Trading Days In The Period On Last Trading Day Of Previous Quarter</link:label>
    <link:label id="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_BFB05CCA77EF10F0C1778E00DADFD85B_documentation_en-US" xlink:label="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_BFB05CCA77EF10F0C1778E00DADFD85B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents one of the conditions for conversion of convertible notes at the option of the holder in addition to occurrence of specified events.</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_BFB05CCA77EF10F0C1778E00DADFD85B" xlink:to="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_BFB05CCA77EF10F0C1778E00DADFD85B" xlink:type="arc" />
    <link:label id="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_2E9DDB6CDDE25F7F09B58E00DADFF59D_terseLabel_en-US" xlink:label="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_2E9DDB6CDDE25F7F09B58E00DADFF59D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additional Payment To Debt Holder Settled In Shares Aggregate Value Of Shares</link:label>
    <link:label id="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_2E9DDB6CDDE25F7F09B58E00DADFF59D_label_en-US" xlink:label="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_2E9DDB6CDDE25F7F09B58E00DADFF59D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Payment To Debt Holder Settled In Shares Aggregate Value Of Shares</link:label>
    <link:label id="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_2E9DDB6CDDE25F7F09B58E00DADFF59D_documentation_en-US" xlink:label="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_2E9DDB6CDDE25F7F09B58E00DADFF59D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the estimated aggregate value of additional shares that the entity would be required to pay in the event that all or substantially all of the entity's common stock is acquired on or prior to the maturity of the specified convertible notes in a transaction in which the consideration paid to holders of the entity's common stock consists of all or substantially all cash.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares" xlink:label="loc_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_2E9DDB6CDDE25F7F09B58E00DADFF59D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_2E9DDB6CDDE25F7F09B58E00DADFF59D" xlink:to="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_2E9DDB6CDDE25F7F09B58E00DADFF59D" xlink:type="arc" />
    <link:label id="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_A7A8029FFE3C704117AC8E00DADF91B9_terseLabel_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_A7A8029FFE3C704117AC8E00DADF91B9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt discount related to convertible notes, net of tax</link:label>
    <link:label id="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_A7A8029FFE3C704117AC8E00DADF91B9_label_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_A7A8029FFE3C704117AC8E00DADF91B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument Convertible Carrying Amount Of The Equity Component Related To Debt Discount Net Of Tax</link:label>
    <link:label id="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_A7A8029FFE3C704117AC8E00DADF91B9_documentation_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_A7A8029FFE3C704117AC8E00DADF91B9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The carrying amount of the equity component of convertible debt related to debt discount, net of tax.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax" xlink:label="loc_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_A7A8029FFE3C704117AC8E00DADF91B9" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent_85DBB4DCDE380966D9728E00DADFD4B7_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent_85DBB4DCDE380966D9728E00DADFD4B7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt discount related to convertible notes, before tax</link:label>
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    <link:label id="lab_pcln_DebtinstrumentConvertibleCarryingAmountOfEquityComponentRelatedToFinanceCostsNetOfTax_0757B632DC2E8D27B5F28E00DADFAA05_terseLabel_en-US" xlink:label="lab_pcln_DebtinstrumentConvertibleCarryingAmountOfEquityComponentRelatedToFinanceCostsNetOfTax_0757B632DC2E8D27B5F28E00DADFAA05" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finance costs related to convertible notes, net of tax</link:label>
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    <link:label id="lab_us-gaap_InterestExpenseDebt_C733FD760326E861D2528E00DADF5E52_terseLabel_en-US" xlink:label="lab_us-gaap_InterestExpenseDebt_C733FD760326E861D2528E00DADF5E52" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest expense related to convertible notes</link:label>
    <link:label id="lab_us-gaap_InterestExpenseDebt_C733FD760326E861D2528E00DADF5E52_label_en-US" xlink:label="lab_us-gaap_InterestExpenseDebt_C733FD760326E861D2528E00DADF5E52" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense, Debt</link:label>
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    <link:label id="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_FCDBB3BE01DF801FCF868E00DADF6117_terseLabel_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_FCDBB3BE01DF801FCF868E00DADF6117" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Contractual coupon interest related to convertible notes included in interest expense</link:label>
    <link:label id="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_FCDBB3BE01DF801FCF868E00DADF6117_label_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_FCDBB3BE01DF801FCF868E00DADF6117" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Convertible Contractual Coupon Interest</link:label>
    <link:label id="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_FCDBB3BE01DF801FCF868E00DADF6117_documentation_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_FCDBB3BE01DF801FCF868E00DADF6117" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents contractual coupon interest recognized during the period included in interest expense related to convertible debt instruments.</link:label>
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    <link:label id="lab_us-gaap_AmortizationOfDebtDiscountPremium_5F887822314CBD6051998E00DADFDF9E_verboseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfDebtDiscountPremium_5F887822314CBD6051998E00DADFDF9E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amortization of debt discount included in interest expense</link:label>
    <link:label id="lab_us-gaap_AmortizationOfDebtDiscountPremium_5F887822314CBD6051998E00DADFDF9E_label_en-US" xlink:label="lab_us-gaap_AmortizationOfDebtDiscountPremium_5F887822314CBD6051998E00DADFDF9E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Debt Discount (Premium)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_AmortizationOfDebtDiscountPremium" xlink:label="loc_us-gaap_AmortizationOfDebtDiscountPremium_5F887822314CBD6051998E00DADFDF9E" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AmortizationOfFinancingCosts_48353BB0CF0A8696EC4D8E00DADF9F6E_label_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCosts_48353BB0CF0A8696EC4D8E00DADF9F6E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Financing Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_AmortizationOfFinancingCosts" xlink:label="loc_us-gaap_AmortizationOfFinancingCosts_48353BB0CF0A8696EC4D8E00DADF9F6E" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DebtInstrumentInterestRateEffectivePercentage_D42C3546732E564A09C78E00DADF61A8_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateEffectivePercentage_D42C3546732E564A09C78E00DADF61A8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effective interest rate at debt origination or modification</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateEffectivePercentage_D42C3546732E564A09C78E00DADF61A8_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateEffectivePercentage_D42C3546732E564A09C78E00DADF61A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate, Effective Percentage</link:label>
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    <link:label id="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_DE370E5995D2AEC283EE8E00DAE0C69E_terseLabel_en-US" xlink:label="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_DE370E5995D2AEC283EE8E00DAE0C69E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gains (Losses) on Extinguishment of Debt</link:label>
    <link:label id="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_DE370E5995D2AEC283EE8E00DAE0C69E_label_en-US" xlink:label="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_DE370E5995D2AEC283EE8E00DAE0C69E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gains (Losses) on Extinguishment of Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_DE370E5995D2AEC283EE8E00DAE0C69E" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ExtinguishmentOfDebtGainLossNetOfTax_EC97AB7074021C500C898E00DAE008F9_terseLabel_en-US" xlink:label="lab_us-gaap_ExtinguishmentOfDebtGainLossNetOfTax_EC97AB7074021C500C898E00DAE008F9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Extinguishment of Debt, Gain (Loss), Net of Tax</link:label>
    <link:label id="lab_us-gaap_ExtinguishmentOfDebtGainLossNetOfTax_EC97AB7074021C500C898E00DAE008F9_label_en-US" xlink:label="lab_us-gaap_ExtinguishmentOfDebtGainLossNetOfTax_EC97AB7074021C500C898E00DAE008F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Extinguishment of Debt, Gain (Loss), Net of Tax</link:label>
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    <link:label id="lab_us-gaap_StatementOfStockholdersEquityAbstract_914FB570629FCB705CE55FEB5CCA6E8B_terseLabel_en-US" xlink:label="lab_us-gaap_StatementOfStockholdersEquityAbstract_914FB570629FCB705CE55FEB5CCA6E8B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement of Stockholders' Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_StatementOfStockholdersEquityAbstract" xlink:label="loc_us-gaap_StatementOfStockholdersEquityAbstract_914FB570629FCB705CE55FEB5CCA6E8B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_4F73DAE0EE6B22DA59FEB5CF4053E490_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_4F73DAE0EE6B22DA59FEB5CF4053E490" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Components of other assets</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_DeferredCostsCapitalizedPrepaidAndOtherAssetsDisclosureTextBlock_4F73DAE0EE6B22DA59FEB5CF4053E490" xlink:type="locator" />
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    <link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_9E06DC9003C73BA36058B1290DE1AE49_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_9E06DC9003C73BA36058B1290DE1AE49" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_9E06DC9003C73BA36058B1290DE1AE49" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_11E0860C7D5DC96BD167B1290DE27862_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_11E0860C7D5DC96BD167B1290DE27862" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">OPERATING ACTIVITIES:</link:label>
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    <link:label id="lab_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_B94D2328AFB7AFEFAFB3B1290DE33990_label_en-US" xlink:label="lab_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_B94D2328AFB7AFEFAFB3B1290DE33990" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments, Noncash Items, to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_B94D2328AFB7AFEFAFB3B1290DE33990" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DepreciationNonproduction_A7079E2FA77BA47EBD51B1290DE33D74_terseLabel_en-US" xlink:label="lab_us-gaap_DepreciationNonproduction_A7079E2FA77BA47EBD51B1290DE33D74" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Depreciation</link:label>
    <link:label id="lab_us-gaap_DepreciationNonproduction_A7079E2FA77BA47EBD51B1290DE33D74_label_en-US" xlink:label="lab_us-gaap_DepreciationNonproduction_A7079E2FA77BA47EBD51B1290DE33D74" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Depreciation, Nonproduction</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_DepreciationNonproduction" xlink:label="loc_us-gaap_DepreciationNonproduction_A7079E2FA77BA47EBD51B1290DE33D74" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ProvisionForDoubtfulAccounts_42D88F1A2F8F4BE0750DB1290DE3B849_terseLabel_en-US" xlink:label="lab_us-gaap_ProvisionForDoubtfulAccounts_42D88F1A2F8F4BE0750DB1290DE3B849" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for uncollectible accounts, net</link:label>
    <link:label id="lab_us-gaap_ProvisionForDoubtfulAccounts_42D88F1A2F8F4BE0750DB1290DE3B849_label_en-US" xlink:label="lab_us-gaap_ProvisionForDoubtfulAccounts_42D88F1A2F8F4BE0750DB1290DE3B849" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Provision for Doubtful Accounts</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ProvisionForDoubtfulAccounts" xlink:label="loc_us-gaap_ProvisionForDoubtfulAccounts_42D88F1A2F8F4BE0750DB1290DE3B849" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_00591171BF8F09DD38B9B1290DE46B22_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_00591171BF8F09DD38B9B1290DE46B22" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income taxes</link:label>
    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_00591171BF8F09DD38B9B1290DE46B22_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_00591171BF8F09DD38B9B1290DE46B22" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_00591171BF8F09DD38B9B1290DE46B22" xlink:type="locator" />
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    <link:label id="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_5582F6068E14CF94E297B1290DE4FB72_terseLabel_en-US" xlink:label="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_5582F6068E14CF94E297B1290DE4FB72" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation expense and other stock-based payments</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_5582F6068E14CF94E297B1290DE4FB72_label_en-US" xlink:label="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_5582F6068E14CF94E297B1290DE4FB72" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation and Other Stock-based Expense</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_5582F6068E14CF94E297B1290DE4FB72_documentation_en-US" xlink:label="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_5582F6068E14CF94E297B1290DE4FB72" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The aggregate amount of noncash, equity-based employee remuneration and other stock-based expense. As noncash, this element is an add back when calculating net cash generated by operating activities using the indirect method.</link:label>
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    <link:label id="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_75750627A652346725ECB1290DE4A852_terseLabel_en-US" xlink:label="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_75750627A652346725ECB1290DE4A852" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of debt issuance costs</link:label>
    <link:label id="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_75750627A652346725ECB1290DE4A852_label_en-US" xlink:label="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_75750627A652346725ECB1290DE4A852" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Financing Costs and Write-off of Unamortized Discount Due to Early Debt Conversions</link:label>
    <link:label id="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_75750627A652346725ECB1290DE4A852_documentation_en-US" xlink:label="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_75750627A652346725ECB1290DE4A852" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The component of interest expense comprised of the periodic charge against earnings over the life of the financing arrangement to which such costs relate and, write-off of unamortized discount related to early debt conversions.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions" xlink:label="loc_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_75750627A652346725ECB1290DE4A852" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AmortizationOfDebtDiscountPremium_32E8CE58AB68B4D8126EB1290DE42B39_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfDebtDiscountPremium_32E8CE58AB68B4D8126EB1290DE42B39" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of debt discount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_AmortizationOfDebtDiscountPremium" xlink:label="loc_us-gaap_AmortizationOfDebtDiscountPremium_32E8CE58AB68B4D8126EB1290DE42B39" xlink:type="locator" />
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    <link:label id="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_0339C9ECEA3C1E275B6DB1290DE46E22_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_0339C9ECEA3C1E275B6DB1290DE46E22" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Loss on early extinguishment of debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_0339C9ECEA3C1E275B6DB1290DE46E22" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_0339C9ECEA3C1E275B6DB1290DE46E22" xlink:to="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_0339C9ECEA3C1E275B6DB1290DE46E22" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8D27436D83ECD978A059B1290DE426FC_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8D27436D83ECD978A059B1290DE426FC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in assets and liabilities:</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8D27436D83ECD978A059B1290DE426FC_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8D27436D83ECD978A059B1290DE426FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Operating Capital [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingCapitalAbstract" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8D27436D83ECD978A059B1290DE426FC" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_9CDC5AB664C075336206B1290DE4F2A8" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets" xlink:label="loc_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_62FEF3F3A1A8A90DABB5B1290DE480DC" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_84CCCCADB41749CDA210B1290DE4D921" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_2AFA070AD3E0EFB4B754B1290DE472FE_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_2AFA070AD3E0EFB4B754B1290DE472FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">INVESTING ACTIVITIES:</link:label>
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    <link:label id="lab_us-gaap_PaymentsToAcquireInvestments_242444B1FC3720939638B1290DE59775_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireInvestments_242444B1FC3720939638B1290DE59775" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchase of investments</link:label>
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    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_F6873CEE836FD2B13BF1B1290DE51F47_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_F6873CEE836FD2B13BF1B1290DE51F47" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Additions to property and equipment</link:label>
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    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesAndInterestInAffiliates_BE3FA2131DCE1C0CFC48B1290DE54656_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesAndInterestInAffiliates_BE3FA2131DCE1C0CFC48B1290DE54656" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Acquisitions and other equity investments, net of cash acquired</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesAndInterestInAffiliates" xlink:label="loc_us-gaap_PaymentsToAcquireBusinessesAndInterestInAffiliates_BE3FA2131DCE1C0CFC48B1290DE54656" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ProceedsFromHedgeInvestingActivities_E22B0D1E03E6487998A7B1290DE564FA_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromHedgeInvestingActivities_E22B0D1E03E6487998A7B1290DE564FA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from settlement of foreign currency contracts</link:label>
    <link:label id="lab_us-gaap_ProceedsFromHedgeInvestingActivities_E22B0D1E03E6487998A7B1290DE564FA_label_en-US" xlink:label="lab_us-gaap_ProceedsFromHedgeInvestingActivities_E22B0D1E03E6487998A7B1290DE564FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Hedge, Investing Activities</link:label>
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    <link:label id="lab_us-gaap_PaymentsForHedgeInvestingActivities_DDA3482930478BFDB49BB1290DE5576A_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForHedgeInvestingActivities_DDA3482930478BFDB49BB1290DE5576A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Payments on foreign currency contracts</link:label>
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_486FC81585AEBF87C3B0B1290DE52F2B_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_486FC81585AEBF87C3B0B1290DE52F2B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">FINANCING ACTIVITIES:</link:label>
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    <link:label id="lab_us-gaap_ProceedsFromStockOptionsExercised_72AFCC2CF0E76A70FBA0B1290DE5B257_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromStockOptionsExercised_72AFCC2CF0E76A70FBA0B1290DE5B257" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from exercise of stock options</link:label>
    <link:label id="lab_us-gaap_ProceedsFromStockOptionsExercised_72AFCC2CF0E76A70FBA0B1290DE5B257_label_en-US" xlink:label="lab_us-gaap_ProceedsFromStockOptionsExercised_72AFCC2CF0E76A70FBA0B1290DE5B257" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Stock Options Exercised</link:label>
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    <link:label id="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_9EB0965D4ACD28D0C896B1290DE6969E_terseLabel_en-US" xlink:label="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_9EB0965D4ACD28D0C896B1290DE6969E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Excess tax benefit on stock-based compensation</link:label>
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_5D347FBBC72D42EA7404B1290DE6E172_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_5D347FBBC72D42EA7404B1290DE6E172" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash (used in) provided by financing activities</link:label>
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    <link:label id="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_593054EE7006D191BC59B1290DE6444A_terseLabel_en-US" xlink:label="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_593054EE7006D191BC59B1290DE6444A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effect of exchange rate changes on cash and cash equivalents</link:label>
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    <link:label id="lab_us-gaap_IncomeTaxesPaidNet_CC8B91987607CBA56667B1290DE605D5_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxesPaidNet_CC8B91987607CBA56667B1290DE605D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid during the period for income taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxesPaidNet_CC8B91987607CBA56667B1290DE605D5_label_en-US" xlink:label="lab_us-gaap_IncomeTaxesPaidNet_CC8B91987607CBA56667B1290DE605D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Taxes Paid, Net</link:label>
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    <link:label id="lab_us-gaap_FederalFundsPurchasedMember_EB20991D8F70855EE6788E00DAECA195_terseLabel_en-US" xlink:label="lab_us-gaap_FederalFundsPurchasedMember_EB20991D8F70855EE6788E00DAECA195" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Federal funds rate [Member]</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_0DF6E1338FA8F99FA0488E00DB37FAE5" xlink:type="locator" />
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    <link:label id="lab_pcln_TravelJigsawHoldingsLimitedMember_83931F574AE08ABBDC21B65C4E159B76_documentation_en-US" xlink:label="lab_pcln_TravelJigsawHoldingsLimitedMember_83931F574AE08ABBDC21B65C4E159B76" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the acquisition of Traveljigsaw Holdings Limited.</link:label>
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    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestLineItems_5EA0E8BD413AB4C96E66B65C4E15EB62_label_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestLineItems_5EA0E8BD413AB4C96E66B65C4E15EB62" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interest [Line Items]</link:label>
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    <link:label id="lab_pcln_BusinessAcquisitionsAbstract_306FD3341408BA62D6B0B65C4E15A6E9_terseLabel_en-US" xlink:label="lab_pcln_BusinessAcquisitionsAbstract_306FD3341408BA62D6B0B65C4E15A6E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquisition of Controlling and Redeemable Controlling Interest</link:label>
    <link:label id="lab_pcln_BusinessAcquisitionsAbstract_306FD3341408BA62D6B0B65C4E15A6E9_label_en-US" xlink:label="lab_pcln_BusinessAcquisitionsAbstract_306FD3341408BA62D6B0B65C4E15A6E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisitions [Abstract]</link:label>
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    <link:label id="lab_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_2B1D429E6073748956F4B65C4E153B7C_label_en-US" xlink:label="lab_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_2B1D429E6073748956F4B65C4E153B7C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interest Ownership Interest Purchased from Parent by Key Management Team Members of Subsidiary</link:label>
    <link:label id="lab_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_2B1D429E6073748956F4B65C4E153B7C_documentation_en-US" xlink:label="lab_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_2B1D429E6073748956F4B65C4E153B7C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage of ownership interest in new subsidiary purchased from parent by key members of an existing wholly-owned subsidiary management team which, combined with the shares held by the management team of the newly acquired subsidiary, represent the redeemable shares. The holders of the redeemable shares have the right to put their shares to the parent company and the parent company has the right to call the shares in each case at a purchase price reflecting the fair value of the redeemable shares at the time of exercise.</link:label>
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    <link:label id="lab_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_77DBF195A44460FB9261B65C4E156212_verboseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_77DBF195A44460FB9261B65C4E156212" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Noncontrolling interests, aggregate purchase price of remaining outstanding shares</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest" xlink:label="loc_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_77DBF195A44460FB9261B65C4E156212" xlink:type="locator" />
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    <link:label id="lab_us-gaap_MovementInMinorityInterestRollForward_F6F94AEA8FCD2C307B5CB65C4E156C08_terseLabel_en-US" xlink:label="lab_us-gaap_MovementInMinorityInterestRollForward_F6F94AEA8FCD2C307B5CB65C4E156C08" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reconciliation of redeemable noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_MovementInMinorityInterestRollForward_F6F94AEA8FCD2C307B5CB65C4E156C08_label_en-US" xlink:label="lab_us-gaap_MovementInMinorityInterestRollForward_F6F94AEA8FCD2C307B5CB65C4E156C08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Noncontrolling Interest [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_MovementInMinorityInterestRollForward" xlink:label="loc_us-gaap_MovementInMinorityInterestRollForward_F6F94AEA8FCD2C307B5CB65C4E156C08" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MovementInMinorityInterestRollForward_F6F94AEA8FCD2C307B5CB65C4E156C08" xlink:to="lab_us-gaap_MovementInMinorityInterestRollForward_F6F94AEA8FCD2C307B5CB65C4E156C08" xlink:type="arc" />
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_F8715E819E593DED1391B65C4E15E446_periodStartLabel_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_F8715E819E593DED1391B65C4E15E446" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance, beginning of period</link:label>
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_F8715E819E593DED1391B65C4E15E446_label_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_F8715E819E593DED1391B65C4E15E446" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interest, Equity, Common, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue" xlink:label="loc_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_F8715E819E593DED1391B65C4E15E446" xlink:type="locator" />
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    <link:label id="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_00DA8C485E4DB0441152B65C4E16A297_negatedLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_00DA8C485E4DB0441152B65C4E16A297" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Net income attributable to noncontrolling interests</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest" xlink:label="loc_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_00DA8C485E4DB0441152B65C4E16A297" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_00DA8C485E4DB0441152B65C4E16A297" xlink:to="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_00DA8C485E4DB0441152B65C4E16A297" xlink:type="arc" />
    <link:label id="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_11DCCCC1881CD5E6E845B65C4E161C87_verboseLabel_en-US" xlink:label="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_11DCCCC1881CD5E6E845B65C4E161C87" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair value adjustments (1)</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax" xlink:label="loc_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_11DCCCC1881CD5E6E845B65C4E161C87" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_11DCCCC1881CD5E6E845B65C4E161C87" xlink:to="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_11DCCCC1881CD5E6E845B65C4E161C87" xlink:type="arc" />
    <link:label id="lab_us-gaap_MinorityInterestDecreaseFromRedemptions_B976E50716A5A8B5755AB65C4E1628AF_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_MinorityInterestDecreaseFromRedemptions_B976E50716A5A8B5755AB65C4E1628AF" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest, Decrease from Redemptions or Purchase of Interests</link:label>
    <link:label id="lab_us-gaap_MinorityInterestDecreaseFromRedemptions_B976E50716A5A8B5755AB65C4E1628AF_label_en-US" xlink:label="lab_us-gaap_MinorityInterestDecreaseFromRedemptions_B976E50716A5A8B5755AB65C4E1628AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest, Decrease from Redemptions or Purchase of Interests</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_MinorityInterestDecreaseFromRedemptions" xlink:label="loc_us-gaap_MinorityInterestDecreaseFromRedemptions_B976E50716A5A8B5755AB65C4E1628AF" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest_AA698C501985633B198EB65C4E16FBE6_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest_AA698C501985633B198EB65C4E16FBE6" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Currency translation adjustments</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest_AA698C501985633B198EB65C4E16FBE6_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest_AA698C501985633B198EB65C4E16FBE6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Foreign Currency Transaction and Translation Adjustment, Net of Tax, Portion Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest_AA698C501985633B198EB65C4E16FBE6" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_8803BF5B4F480891DE84B65C4E169404_periodEndLabel_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_8803BF5B4F480891DE84B65C4E169404" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance, end of period</link:label>
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    <link:label id="lab_us-gaap_TreasuryStockTextBlock_D34555D41A1D6AC2A86EB5CF409D7543_terseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockTextBlock_D34555D41A1D6AC2A86EB5CF409D7543" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">TREASURY STOCK</link:label>
    <link:label id="lab_us-gaap_TreasuryStockTextBlock_D34555D41A1D6AC2A86EB5CF409D7543_label_en-US" xlink:label="lab_us-gaap_TreasuryStockTextBlock_D34555D41A1D6AC2A86EB5CF409D7543" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock [Text Block]</link:label>
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    <link:label id="lab_us-gaap_AssetsAbstract_03E75E55941CE4954A368E00DB7E98E6_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsAbstract_03E75E55941CE4954A368E00DB7E98E6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">ASSETS</link:label>
    <link:label id="lab_us-gaap_AssetsAbstract_03E75E55941CE4954A368E00DB7E98E6_label_en-US" xlink:label="lab_us-gaap_AssetsAbstract_03E75E55941CE4954A368E00DB7E98E6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets [Abstract]</link:label>
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    <link:label id="lab_pcln_DeferredMerchantBookings_1668E363F048171C301A8E00DB7F67C7_terseLabel_en-US" xlink:label="lab_pcln_DeferredMerchantBookings_1668E363F048171C301A8E00DB7F67C7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred merchant bookings</link:label>
    <link:label id="lab_pcln_DeferredMerchantBookings_1668E363F048171C301A8E00DB7F67C7_label_en-US" xlink:label="lab_pcln_DeferredMerchantBookings_1668E363F048171C301A8E00DB7F67C7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Merchant Bookings</link:label>
    <link:label id="lab_pcln_DeferredMerchantBookings_1668E363F048171C301A8E00DB7F67C7_documentation_en-US" xlink:label="lab_pcln_DeferredMerchantBookings_1668E363F048171C301A8E00DB7F67C7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This relates to transactions where the entity's customers purchase hotel room reservations or car rental reservations from suppliers at price-disclosed rates. Charges are billed to the customer at the time of booking. Merchant revenue (the difference between the selling price and the cost of the hotel room reservation or car rental reservation) and the accounts payable to the supplier are recognized at the conclusion of the customer's stay at the hotel or when the customer returns the rental car as amounts collected are generally refundable upon cancellation prior to the hotel stay or rental car pick-up.</link:label>
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    <link:label id="lab_pcln_ConvertibleDebtLiability_6E0988D469BF0BB82F588E00DB7FC8C8_terseLabel_en-US" xlink:label="lab_pcln_ConvertibleDebtLiability_6E0988D469BF0BB82F588E00DB7FC8C8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Convertible debt (see Note 8)</link:label>
    <link:label id="lab_pcln_ConvertibleDebtLiability_6E0988D469BF0BB82F588E00DB7FC8C8_label_en-US" xlink:label="lab_pcln_ConvertibleDebtLiability_6E0988D469BF0BB82F588E00DB7FC8C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Convertible Debt Liability</link:label>
    <link:label id="lab_pcln_ConvertibleDebtLiability_6E0988D469BF0BB82F588E00DB7FC8C8_documentation_en-US" xlink:label="lab_pcln_ConvertibleDebtLiability_6E0988D469BF0BB82F588E00DB7FC8C8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The current liability portion of the carrying value of long-term convertible debt that is redeemable at the balance sheet date. The current liability plus mezzanine (temporary equity) represents the aggregate principal amount of convertible debt as of the balance sheet date that will be settled in cash.</link:label>
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    <link:label id="lab_us-gaap_LiabilitiesCurrent_AF194865C62490B3DBA98E00DB7F8711_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_AF194865C62490B3DBA98E00DB7F8711" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total current liabilities</link:label>
    <link:label id="lab_us-gaap_LiabilitiesCurrent_AF194865C62490B3DBA98E00DB7F8711_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_AF194865C62490B3DBA98E00DB7F8711" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_AF194865C62490B3DBA98E00DB7F8711" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_46D08285F51D398B378F8E00DB7FE30E_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_46D08285F51D398B378F8E00DB7FE30E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income taxes</link:label>
    <link:label id="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_46D08285F51D398B378F8E00DB7FE30E_label_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_46D08285F51D398B378F8E00DB7FE30E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities, Net, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_DeferredTaxLiabilitiesNoncurrent" xlink:label="loc_us-gaap_DeferredTaxLiabilitiesNoncurrent_46D08285F51D398B378F8E00DB7FE30E" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_D5BA5B6D909D409379548E00DB7F905A_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_D5BA5B6D909D409379548E00DB7F905A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other long-term liabilities</link:label>
    <link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_D5BA5B6D909D409379548E00DB7F905A_label_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_D5BA5B6D909D409379548E00DB7F905A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Liabilities, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_OtherLiabilitiesNoncurrent" xlink:label="loc_us-gaap_OtherLiabilitiesNoncurrent_D5BA5B6D909D409379548E00DB7F905A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLiabilitiesNoncurrent_D5BA5B6D909D409379548E00DB7F905A" xlink:to="lab_us-gaap_OtherLiabilitiesNoncurrent_D5BA5B6D909D409379548E00DB7F905A" xlink:type="arc" />
    <link:label id="lab_pcln_ConvertibleDebtLiabilityNoncurrent_0AD8465313136C74BC3C8E00DB7F88C4_terseLabel_en-US" xlink:label="lab_pcln_ConvertibleDebtLiabilityNoncurrent_0AD8465313136C74BC3C8E00DB7F88C4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Convertible debt (see Note 8)</link:label>
    <link:label id="lab_pcln_ConvertibleDebtLiabilityNoncurrent_0AD8465313136C74BC3C8E00DB7F88C4_label_en-US" xlink:label="lab_pcln_ConvertibleDebtLiabilityNoncurrent_0AD8465313136C74BC3C8E00DB7F88C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Convertible Debt Liability Noncurrent</link:label>
    <link:label id="lab_pcln_ConvertibleDebtLiabilityNoncurrent_0AD8465313136C74BC3C8E00DB7F88C4_documentation_en-US" xlink:label="lab_pcln_ConvertibleDebtLiabilityNoncurrent_0AD8465313136C74BC3C8E00DB7F88C4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The noncurrent liability portion of long-term convertible debt that is not redeemable as of the balance sheet date that will be settled in cash.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_ConvertibleDebtLiabilityNoncurrent" xlink:label="loc_pcln_ConvertibleDebtLiabilityNoncurrent_0AD8465313136C74BC3C8E00DB7F88C4" xlink:type="locator" />
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    <link:label id="lab_us-gaap_Liabilities_B7DF3B8BD57681DCC2F98E00DB7FEB1B_totalLabel_en-US" xlink:label="lab_us-gaap_Liabilities_B7DF3B8BD57681DCC2F98E00DB7FEB1B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total liabilities</link:label>
    <link:label id="lab_us-gaap_Liabilities_B7DF3B8BD57681DCC2F98E00DB7FEB1B_label_en-US" xlink:label="lab_us-gaap_Liabilities_B7DF3B8BD57681DCC2F98E00DB7FEB1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_B7DF3B8BD57681DCC2F98E00DB7FEB1B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Liabilities_B7DF3B8BD57681DCC2F98E00DB7FEB1B" xlink:to="lab_us-gaap_Liabilities_B7DF3B8BD57681DCC2F98E00DB7FEB1B" xlink:type="arc" />
    <link:label id="lab_pcln_ConvertibleDebtEquity_F0DF25BB054075A323968E00DB7F7F6C_terseLabel_en-US" xlink:label="lab_pcln_ConvertibleDebtEquity_F0DF25BB054075A323968E00DB7F7F6C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Convertible debt (see Note 8)</link:label>
    <link:label id="lab_pcln_ConvertibleDebtEquity_F0DF25BB054075A323968E00DB7F7F6C_label_en-US" xlink:label="lab_pcln_ConvertibleDebtEquity_F0DF25BB054075A323968E00DB7F7F6C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Convertible Debt Equity</link:label>
    <link:label id="lab_pcln_ConvertibleDebtEquity_F0DF25BB054075A323968E00DB7F7F6C_documentation_en-US" xlink:label="lab_pcln_ConvertibleDebtEquity_F0DF25BB054075A323968E00DB7F7F6C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The equity component of convertible debt that will be settled in cash which has been reclassified to mezzanine (temporary equity) because the debt is redeemable at the reporting date.</link:label>
    <link:loc xlink:href="pcln-20140630.xsd#pcln_ConvertibleDebtEquity" xlink:label="loc_pcln_ConvertibleDebtEquity_F0DF25BB054075A323968E00DB7F7F6C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ConvertibleDebtEquity_F0DF25BB054075A323968E00DB7F7F6C" xlink:to="lab_pcln_ConvertibleDebtEquity_F0DF25BB054075A323968E00DB7F7F6C" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityAbstract_C18F022DC7EB2F3ACF098E00DB8032D7_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_C18F022DC7EB2F3ACF098E00DB8032D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stockholders' equity:</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityAbstract_C18F022DC7EB2F3ACF098E00DB8032D7_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_C18F022DC7EB2F3ACF098E00DB8032D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Parent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_StockholdersEquityAbstract" xlink:label="loc_us-gaap_StockholdersEquityAbstract_C18F022DC7EB2F3ACF098E00DB8032D7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityAbstract_C18F022DC7EB2F3ACF098E00DB8032D7" xlink:to="lab_us-gaap_StockholdersEquityAbstract_C18F022DC7EB2F3ACF098E00DB8032D7" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockValue_7EB7F178B827B9EE6E0A8E00DB80216A_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockValue_7EB7F178B827B9EE6E0A8E00DB80216A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common stock, $0.008 par value; authorized 1,000,000,000 shares, 61,770,386 and 61,265,160 shares issued, respectively</link:label>
    <link:label id="lab_us-gaap_CommonStockValue_7EB7F178B827B9EE6E0A8E00DB80216A_label_en-US" xlink:label="lab_us-gaap_CommonStockValue_7EB7F178B827B9EE6E0A8E00DB80216A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Value, Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_CommonStockValue" xlink:label="loc_us-gaap_CommonStockValue_7EB7F178B827B9EE6E0A8E00DB80216A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockValue_7EB7F178B827B9EE6E0A8E00DB80216A" xlink:to="lab_us-gaap_CommonStockValue_7EB7F178B827B9EE6E0A8E00DB80216A" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockValue_F4381EB19F9407D31A368E00DB80E5EA_negatedLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockValue_F4381EB19F9407D31A368E00DB80E5EA" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Treasury stock, 9,329,553 and 9,256,721 shares, respectively</link:label>
    <link:label id="lab_us-gaap_TreasuryStockValue_F4381EB19F9407D31A368E00DB80E5EA_label_en-US" xlink:label="lab_us-gaap_TreasuryStockValue_F4381EB19F9407D31A368E00DB80E5EA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock, Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_TreasuryStockValue" xlink:label="loc_us-gaap_TreasuryStockValue_F4381EB19F9407D31A368E00DB80E5EA" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AdditionalPaidInCapital_AD656AAC7C6BDD8CB8CE8E00DB806147_terseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapital_AD656AAC7C6BDD8CB8CE8E00DB806147" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additional paid-in capital</link:label>
    <link:label id="lab_us-gaap_AdditionalPaidInCapital_AD656AAC7C6BDD8CB8CE8E00DB806147_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapital_AD656AAC7C6BDD8CB8CE8E00DB806147" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Paid in Capital</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_AdditionalPaidInCapital" xlink:label="loc_us-gaap_AdditionalPaidInCapital_AD656AAC7C6BDD8CB8CE8E00DB806147" xlink:type="locator" />
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    <link:label id="lab_us-gaap_RetainedEarningsAccumulatedDeficit_930FEABD3CD3D1E9D65F8E00DB80570B_terseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsAccumulatedDeficit_930FEABD3CD3D1E9D65F8E00DB80570B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated earnings</link:label>
    <link:label id="lab_us-gaap_RetainedEarningsAccumulatedDeficit_930FEABD3CD3D1E9D65F8E00DB80570B_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsAccumulatedDeficit_930FEABD3CD3D1E9D65F8E00DB80570B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retained Earnings (Accumulated Deficit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="loc_us-gaap_RetainedEarningsAccumulatedDeficit_930FEABD3CD3D1E9D65F8E00DB80570B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_5C0B5BC4C90E4D88BF558E00DB80B9C7_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_5C0B5BC4C90E4D88BF558E00DB80B9C7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated other comprehensive income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2014/elts/us-gaap-2014-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_5C0B5BC4C90E4D88BF558E00DB80B9C7" xlink:type="locator" />
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