<?xml version="1.0" encoding="US-ASCII"?>
<!--XBRL Document Created with Wdesk from Workiva-->
<!-- -->
<link:linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel" xlink:type="simple" />
  <link:labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended">
    <link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_0FE9C963B053367A2F08D6FCC0B8B381_label_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_0FE9C963B053367A2F08D6FCC0B8B381" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disclosure of Compensation Related Costs, Share-based Payments [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_0FE9C963B053367A2F08D6FCC0B8B381" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_0FE9C963B053367A2F08D6FCC0B8B381" xlink:to="lab_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_0FE9C963B053367A2F08D6FCC0B8B381" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_B05800AC40FE3FB0BA1DD6FCC0B86888_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_B05800AC40FE3FB0BA1DD6FCC0B86888" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_B05800AC40FE3FB0BA1DD6FCC0B86888_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_B05800AC40FE3FB0BA1DD6FCC0B86888" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_B05800AC40FE3FB0BA1DD6FCC0B86888" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_B05800AC40FE3FB0BA1DD6FCC0B86888" xlink:to="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_B05800AC40FE3FB0BA1DD6FCC0B86888" xlink:type="arc" />
    <link:label id="lab_us-gaap_RangeAxis_31C4175EBE18662A23D3D6FCC0B9A792_terseLabel_en-US" xlink:label="lab_us-gaap_RangeAxis_31C4175EBE18662A23D3D6FCC0B9A792" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Range [Axis]</link:label>
    <link:label id="lab_us-gaap_RangeAxis_31C4175EBE18662A23D3D6FCC0B9A792_label_en-US" xlink:label="lab_us-gaap_RangeAxis_31C4175EBE18662A23D3D6FCC0B9A792" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Range [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_31C4175EBE18662A23D3D6FCC0B9A792" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RangeAxis_31C4175EBE18662A23D3D6FCC0B9A792" xlink:to="lab_us-gaap_RangeAxis_31C4175EBE18662A23D3D6FCC0B9A792" xlink:type="arc" />
    <link:label id="lab_us-gaap_RangeMember_396C6706325E00E65F10D6FCC0B9F5C6_terseLabel_en-US" xlink:label="lab_us-gaap_RangeMember_396C6706325E00E65F10D6FCC0B9F5C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Range [Domain]</link:label>
    <link:label id="lab_us-gaap_RangeMember_396C6706325E00E65F10D6FCC0B9F5C6_label_en-US" xlink:label="lab_us-gaap_RangeMember_396C6706325E00E65F10D6FCC0B9F5C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Range [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_396C6706325E00E65F10D6FCC0B9F5C6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RangeMember_396C6706325E00E65F10D6FCC0B9F5C6" xlink:to="lab_us-gaap_RangeMember_396C6706325E00E65F10D6FCC0B9F5C6" xlink:type="arc" />
    <link:label id="lab_us-gaap_MinimumMember_EF61A11C3B5D995AE11DD6FCC0B91CE0_terseLabel_en-US" xlink:label="lab_us-gaap_MinimumMember_EF61A11C3B5D995AE11DD6FCC0B91CE0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Minimum</link:label>
    <link:label id="lab_us-gaap_MinimumMember_EF61A11C3B5D995AE11DD6FCC0B91CE0_label_en-US" xlink:label="lab_us-gaap_MinimumMember_EF61A11C3B5D995AE11DD6FCC0B91CE0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Minimum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_EF61A11C3B5D995AE11DD6FCC0B91CE0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinimumMember_EF61A11C3B5D995AE11DD6FCC0B91CE0" xlink:to="lab_us-gaap_MinimumMember_EF61A11C3B5D995AE11DD6FCC0B91CE0" xlink:type="arc" />
    <link:label id="lab_us-gaap_MaximumMember_2BFCC285964B23E29103D6FCC0BA95C2_terseLabel_en-US" xlink:label="lab_us-gaap_MaximumMember_2BFCC285964B23E29103D6FCC0BA95C2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum</link:label>
    <link:label id="lab_us-gaap_MaximumMember_2BFCC285964B23E29103D6FCC0BA95C2_label_en-US" xlink:label="lab_us-gaap_MaximumMember_2BFCC285964B23E29103D6FCC0BA95C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maximum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_2BFCC285964B23E29103D6FCC0BA95C2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaximumMember_2BFCC285964B23E29103D6FCC0BA95C2" xlink:to="lab_us-gaap_MaximumMember_2BFCC285964B23E29103D6FCC0BA95C2" xlink:type="arc" />
    <link:label id="lab_us-gaap_PlanNameAxis_A2B82643C5DB6DAD7448D6FCC0BA8D8C_terseLabel_en-US" xlink:label="lab_us-gaap_PlanNameAxis_A2B82643C5DB6DAD7448D6FCC0BA8D8C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Plan Name [Axis]</link:label>
    <link:label id="lab_us-gaap_PlanNameAxis_A2B82643C5DB6DAD7448D6FCC0BA8D8C_label_en-US" xlink:label="lab_us-gaap_PlanNameAxis_A2B82643C5DB6DAD7448D6FCC0BA8D8C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Plan Name [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_A2B82643C5DB6DAD7448D6FCC0BA8D8C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PlanNameAxis_A2B82643C5DB6DAD7448D6FCC0BA8D8C" xlink:to="lab_us-gaap_PlanNameAxis_A2B82643C5DB6DAD7448D6FCC0BA8D8C" xlink:type="arc" />
    <link:label id="lab_us-gaap_PlanNameDomain_644EDDF6D14E9D4280D8D6FCC0BA3CD4_terseLabel_en-US" xlink:label="lab_us-gaap_PlanNameDomain_644EDDF6D14E9D4280D8D6FCC0BA3CD4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Plan Name [Domain]</link:label>
    <link:label id="lab_us-gaap_PlanNameDomain_644EDDF6D14E9D4280D8D6FCC0BA3CD4_label_en-US" xlink:label="lab_us-gaap_PlanNameDomain_644EDDF6D14E9D4280D8D6FCC0BA3CD4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Plan Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_644EDDF6D14E9D4280D8D6FCC0BA3CD4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PlanNameDomain_644EDDF6D14E9D4280D8D6FCC0BA3CD4" xlink:to="lab_us-gaap_PlanNameDomain_644EDDF6D14E9D4280D8D6FCC0BA3CD4" xlink:type="arc" />
    <link:label id="lab_pcln_OmnibusPlan1999Member_F8733356BD2F5604D225D6FCC0BA5EF8_terseLabel_en-US" xlink:label="lab_pcln_OmnibusPlan1999Member_F8733356BD2F5604D225D6FCC0BA5EF8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">1999 Plan</link:label>
    <link:label id="lab_pcln_OmnibusPlan1999Member_F8733356BD2F5604D225D6FCC0BA5EF8_label_en-US" xlink:label="lab_pcln_OmnibusPlan1999Member_F8733356BD2F5604D225D6FCC0BA5EF8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Omnibus Plan 1999 [Member]</link:label>
    <link:label id="lab_pcln_OmnibusPlan1999Member_F8733356BD2F5604D225D6FCC0BA5EF8_documentation_en-US" xlink:label="lab_pcln_OmnibusPlan1999Member_F8733356BD2F5604D225D6FCC0BA5EF8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Stock compensation plan established in 1999 from which broad-based employee grants may be made.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OmnibusPlan1999Member" xlink:label="loc_pcln_OmnibusPlan1999Member_F8733356BD2F5604D225D6FCC0BA5EF8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OmnibusPlan1999Member_F8733356BD2F5604D225D6FCC0BA5EF8" xlink:to="lab_pcln_OmnibusPlan1999Member_F8733356BD2F5604D225D6FCC0BA5EF8" xlink:type="arc" />
    <link:label id="lab_pcln_OpenTable2009EquityIncentiveAwardPlanMember_1AD618955B63A649FCE6D6FCC0BAE896_terseLabel_en-US" xlink:label="lab_pcln_OpenTable2009EquityIncentiveAwardPlanMember_1AD618955B63A649FCE6D6FCC0BAE896" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">OpenTable 2009 Equity Incentive Award Plan</link:label>
    <link:label id="lab_pcln_OpenTable2009EquityIncentiveAwardPlanMember_1AD618955B63A649FCE6D6FCC0BAE896_label_en-US" xlink:label="lab_pcln_OpenTable2009EquityIncentiveAwardPlanMember_1AD618955B63A649FCE6D6FCC0BAE896" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">OpenTable 2009 Equity Incentive Award Plan [Member]</link:label>
    <link:label id="lab_pcln_OpenTable2009EquityIncentiveAwardPlanMember_1AD618955B63A649FCE6D6FCC0BAE896_documentation_en-US" xlink:label="lab_pcln_OpenTable2009EquityIncentiveAwardPlanMember_1AD618955B63A649FCE6D6FCC0BAE896" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">OpenTable 2009 Equity Incentive Award Plan [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OpenTable2009EquityIncentiveAwardPlanMember" xlink:label="loc_pcln_OpenTable2009EquityIncentiveAwardPlanMember_1AD618955B63A649FCE6D6FCC0BAE896" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OpenTable2009EquityIncentiveAwardPlanMember_1AD618955B63A649FCE6D6FCC0BAE896" xlink:to="lab_pcln_OpenTable2009EquityIncentiveAwardPlanMember_1AD618955B63A649FCE6D6FCC0BAE896" xlink:type="arc" />
    <link:label id="lab_us-gaap_AwardTypeAxis_58C702C91FA970267591D6FCC0BA17A5_terseLabel_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_58C702C91FA970267591D6FCC0BA17A5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
    <link:label id="lab_us-gaap_AwardTypeAxis_58C702C91FA970267591D6FCC0BA17A5_label_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_58C702C91FA970267591D6FCC0BA17A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_58C702C91FA970267591D6FCC0BA17A5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AwardTypeAxis_58C702C91FA970267591D6FCC0BA17A5" xlink:to="lab_us-gaap_AwardTypeAxis_58C702C91FA970267591D6FCC0BA17A5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9766F009E2C9E6B68827D6FCC0BA7C03_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9766F009E2C9E6B68827D6FCC0BA7C03" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Award [Domain]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9766F009E2C9E6B68827D6FCC0BA7C03_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9766F009E2C9E6B68827D6FCC0BA7C03" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Award [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9766F009E2C9E6B68827D6FCC0BA7C03" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9766F009E2C9E6B68827D6FCC0BA7C03" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9766F009E2C9E6B68827D6FCC0BA7C03" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeStockOptionMember_4602F6C7114733763DA6D6FCC0BAD547_verboseLabel_en-US" xlink:label="lab_us-gaap_EmployeeStockOptionMember_4602F6C7114733763DA6D6FCC0BAD547" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Employee Stock Option</link:label>
    <link:label id="lab_us-gaap_EmployeeStockOptionMember_4602F6C7114733763DA6D6FCC0BAD547_label_en-US" xlink:label="lab_us-gaap_EmployeeStockOptionMember_4602F6C7114733763DA6D6FCC0BAD547" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Stock Option [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="loc_us-gaap_EmployeeStockOptionMember_4602F6C7114733763DA6D6FCC0BAD547" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeStockOptionMember_4602F6C7114733763DA6D6FCC0BAD547" xlink:to="lab_us-gaap_EmployeeStockOptionMember_4602F6C7114733763DA6D6FCC0BAD547" xlink:type="arc" />
    <link:label id="lab_pcln_AwardsOtherThanOptionsMember_DEC9ECBA42A5919F9B90D6FCC0BBFEFF_terseLabel_en-US" xlink:label="lab_pcln_AwardsOtherThanOptionsMember_DEC9ECBA42A5919F9B90D6FCC0BBFEFF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Awards Other Than Options</link:label>
    <link:label id="lab_pcln_AwardsOtherThanOptionsMember_DEC9ECBA42A5919F9B90D6FCC0BBFEFF_label_en-US" xlink:label="lab_pcln_AwardsOtherThanOptionsMember_DEC9ECBA42A5919F9B90D6FCC0BBFEFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Awards Other Than Options [Member]</link:label>
    <link:label id="lab_pcln_AwardsOtherThanOptionsMember_DEC9ECBA42A5919F9B90D6FCC0BBFEFF_documentation_en-US" xlink:label="lab_pcln_AwardsOtherThanOptionsMember_DEC9ECBA42A5919F9B90D6FCC0BBFEFF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Discloses pertinent information related to awards other than stock options awarded as part of an equity-based compensation plan.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_AwardsOtherThanOptionsMember" xlink:label="loc_pcln_AwardsOtherThanOptionsMember_DEC9ECBA42A5919F9B90D6FCC0BBFEFF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AwardsOtherThanOptionsMember_DEC9ECBA42A5919F9B90D6FCC0BBFEFF" xlink:to="lab_pcln_AwardsOtherThanOptionsMember_DEC9ECBA42A5919F9B90D6FCC0BBFEFF" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_28BFC44478470EB50166D6FCC0BB14D7_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_28BFC44478470EB50166D6FCC0BB14D7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award [Line Items]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_28BFC44478470EB50166D6FCC0BB14D7_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_28BFC44478470EB50166D6FCC0BB14D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_28BFC44478470EB50166D6FCC0BB14D7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_28BFC44478470EB50166D6FCC0BB14D7" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_28BFC44478470EB50166D6FCC0BB14D7" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_8B64473192E668FF64A8D6FCC0BBBB1C_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_8B64473192E668FF64A8D6FCC0BBBB1C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Shares available to be issued under the plan (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_8B64473192E668FF64A8D6FCC0BBBB1C_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_8B64473192E668FF64A8D6FCC0BBBB1C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_8B64473192E668FF64A8D6FCC0BBBB1C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_8B64473192E668FF64A8D6FCC0BBBB1C" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardNumberOfSharesAvailableForGrant_8B64473192E668FF64A8D6FCC0BBBB1C" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_AC8002457DE2B18DB344D6FCC0BBBDD1_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_AC8002457DE2B18DB344D6FCC0BBBDD1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Grant term (in years)</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_AC8002457DE2B18DB344D6FCC0BBBDD1_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_AC8002457DE2B18DB344D6FCC0BBBDD1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_AC8002457DE2B18DB344D6FCC0BBBDD1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_AC8002457DE2B18DB344D6FCC0BBBDD1" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardExpirationPeriod_AC8002457DE2B18DB344D6FCC0BBBDD1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_461F81240471487D247FD6FCC0BC33CF_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_461F81240471487D247FD6FCC0BC33CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vesting period (in years)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_461F81240471487D247FD6FCC0BC33CF_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_461F81240471487D247FD6FCC0BC33CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Award Requisite Service Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_461F81240471487D247FD6FCC0BC33CF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_461F81240471487D247FD6FCC0BC33CF" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_461F81240471487D247FD6FCC0BC33CF" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_076E2B73C02679CEF624D6FCC0BCAC54_terseLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_076E2B73C02679CEF624D6FCC0BCAC54" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation</link:label>
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_076E2B73C02679CEF624D6FCC0BCAC54_label_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_076E2B73C02679CEF624D6FCC0BCAC54" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allocated Share-based Compensation Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_076E2B73C02679CEF624D6FCC0BCAC54" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllocatedShareBasedCompensationExpense_076E2B73C02679CEF624D6FCC0BCAC54" xlink:to="lab_us-gaap_AllocatedShareBasedCompensationExpense_076E2B73C02679CEF624D6FCC0BCAC54" xlink:type="arc" />
    <link:label id="lab_pcln_EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome_EC1578042BAACD6B177CD6FCC0BC99E2_terseLabel_en-US" xlink:label="lab_pcln_EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome_EC1578042BAACD6B177CD6FCC0BC99E2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based compensation, cumulative charges for adjustment of the estimated probable outcome on unvested performance awards</link:label>
    <link:label id="lab_pcln_EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome_EC1578042BAACD6B177CD6FCC0BC99E2_label_en-US" xlink:label="lab_pcln_EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome_EC1578042BAACD6B177CD6FCC0BC99E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation Nonvested Performance Awards Adjustment for Estimated Probable Outcome</link:label>
    <link:label id="lab_pcln_EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome_EC1578042BAACD6B177CD6FCC0BC99E2_documentation_en-US" xlink:label="lab_pcln_EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome_EC1578042BAACD6B177CD6FCC0BC99E2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents charges representing the cumulative impact of adjusting the estimated probable outcome at the end of the period for certain outstanding unvested performance share units.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome" xlink:label="loc_pcln_EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome_EC1578042BAACD6B177CD6FCC0BC99E2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome_EC1578042BAACD6B177CD6FCC0BC99E2" xlink:to="lab_pcln_EmployeeServiceShareBasedCompensationNonvestedPerformanceAwardsAdjustmentForEstimatedProbableOutcome_EC1578042BAACD6B177CD6FCC0BC99E2" xlink:type="arc" />
    <link:label id="lab_pcln_AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion_68315D66B29E7963CF97D6FCC0BC9EB6_terseLabel_en-US" xlink:label="lab_pcln_AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion_68315D66B29E7963CF97D6FCC0BC9EB6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation cost, non-employee directors</link:label>
    <link:label id="lab_pcln_AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion_68315D66B29E7963CF97D6FCC0BC9EB6_label_en-US" xlink:label="lab_pcln_AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion_68315D66B29E7963CF97D6FCC0BC9EB6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allocated Share-based Compensation Expense Non Employee Directors Portion</link:label>
    <link:label id="lab_pcln_AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion_68315D66B29E7963CF97D6FCC0BC9EB6_documentation_en-US" xlink:label="lab_pcln_AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion_68315D66B29E7963CF97D6FCC0BC9EB6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Of the aggregate expense recognized during the period arising from share-based compensation arrangements (for example, shares of stock, stock options or other equity instruments), represents the portion attributable to non-employee directors for their services as directors.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion" xlink:label="loc_pcln_AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion_68315D66B29E7963CF97D6FCC0BC9EB6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion_68315D66B29E7963CF97D6FCC0BC9EB6" xlink:to="lab_pcln_AllocatedShareBasedCompensationExpenseNonEmployeeDirectorsPortion_68315D66B29E7963CF97D6FCC0BC9EB6" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_9EA58F445E91395C509BD6FCC0BC8618_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_9EA58F445E91395C509BD6FCC0BC8618" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Tax Benefit from Compensation Expense</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_9EA58F445E91395C509BD6FCC0BC8618_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_9EA58F445E91395C509BD6FCC0BC8618" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Tax Benefit from Compensation Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_9EA58F445E91395C509BD6FCC0BC8618" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_9EA58F445E91395C509BD6FCC0BC8618" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_9EA58F445E91395C509BD6FCC0BC8618" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueDisclosuresAbstract_56D48EFC7C818747BB9D550F8816646E_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresAbstract_56D48EFC7C818747BB9D550F8816646E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_56D48EFC7C818747BB9D550F8816646E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_56D48EFC7C818747BB9D550F8816646E" xlink:to="lab_us-gaap_FairValueDisclosuresAbstract_56D48EFC7C818747BB9D550F8816646E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_D3742ED0BB9E7CAB88E9550F8816347F_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_D3742ED0BB9E7CAB88E9550F8816347F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financial instruments carried at fair value</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_D3742ED0BB9E7CAB88E9550F8816347F_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_D3742ED0BB9E7CAB88E9550F8816347F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Fair Value, Assets and Liabilities Measured on Recurring Basis [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_D3742ED0BB9E7CAB88E9550F8816347F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_D3742ED0BB9E7CAB88E9550F8816347F" xlink:to="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_D3742ED0BB9E7CAB88E9550F8816347F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtDisclosureAbstract_98DA3793B5DCF2D243D7550F8BF7198B_label_en-US" xlink:label="lab_us-gaap_DebtDisclosureAbstract_98DA3793B5DCF2D243D7550F8BF7198B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_98DA3793B5DCF2D243D7550F8BF7198B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtDisclosureAbstract_98DA3793B5DCF2D243D7550F8BF7198B" xlink:to="lab_us-gaap_DebtDisclosureAbstract_98DA3793B5DCF2D243D7550F8BF7198B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtDisclosureTextBlock_991F56006B1224F8203B550F8BF8B6FA_terseLabel_en-US" xlink:label="lab_us-gaap_DebtDisclosureTextBlock_991F56006B1224F8203B550F8BF8B6FA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">DEBT</link:label>
    <link:label id="lab_us-gaap_DebtDisclosureTextBlock_991F56006B1224F8203B550F8BF8B6FA_label_en-US" xlink:label="lab_us-gaap_DebtDisclosureTextBlock_991F56006B1224F8203B550F8BF8B6FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtDisclosureTextBlock" xlink:label="loc_us-gaap_DebtDisclosureTextBlock_991F56006B1224F8203B550F8BF8B6FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtDisclosureTextBlock_991F56006B1224F8203B550F8BF8B6FA" xlink:to="lab_us-gaap_DebtDisclosureTextBlock_991F56006B1224F8203B550F8BF8B6FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_C482216FF207A36DA30D550F8BF083EB_label_en-US" xlink:label="lab_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_C482216FF207A36DA30D550F8BF083EB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Quarterly Financial Information Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_QuarterlyFinancialInformationDisclosureAbstract" xlink:label="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_C482216FF207A36DA30D550F8BF083EB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_C482216FF207A36DA30D550F8BF083EB" xlink:to="lab_us-gaap_QuarterlyFinancialInformationDisclosureAbstract_C482216FF207A36DA30D550F8BF083EB" xlink:type="arc" />
    <link:label id="lab_us-gaap_QuarterlyFinancialInformationTextBlock_363E8A22361884D12AE5550F8BF01A3B_terseLabel_en-US" xlink:label="lab_us-gaap_QuarterlyFinancialInformationTextBlock_363E8A22361884D12AE5550F8BF01A3B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)</link:label>
    <link:label id="lab_us-gaap_QuarterlyFinancialInformationTextBlock_363E8A22361884D12AE5550F8BF01A3B_label_en-US" xlink:label="lab_us-gaap_QuarterlyFinancialInformationTextBlock_363E8A22361884D12AE5550F8BF01A3B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Quarterly Financial Information [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_QuarterlyFinancialInformationTextBlock" xlink:label="loc_us-gaap_QuarterlyFinancialInformationTextBlock_363E8A22361884D12AE5550F8BF01A3B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_QuarterlyFinancialInformationTextBlock_363E8A22361884D12AE5550F8BF01A3B" xlink:to="lab_us-gaap_QuarterlyFinancialInformationTextBlock_363E8A22361884D12AE5550F8BF01A3B" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfFinancialPositionAbstract_0C83E6DC8D136175E4EE550F88B7CB60_label_en-US" xlink:label="lab_us-gaap_StatementOfFinancialPositionAbstract_0C83E6DC8D136175E4EE550F88B7CB60" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Financial Position [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="loc_us-gaap_StatementOfFinancialPositionAbstract_0C83E6DC8D136175E4EE550F88B7CB60" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_0C83E6DC8D136175E4EE550F88B7CB60" xlink:to="lab_us-gaap_StatementOfFinancialPositionAbstract_0C83E6DC8D136175E4EE550F88B7CB60" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_5F7770097F3176AAD544550F88B71050_terseLabel_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_5F7770097F3176AAD544550F88B71050" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts receivable, allowance for doubtful accounts</link:label>
    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_5F7770097F3176AAD544550F88B71050_label_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_5F7770097F3176AAD544550F88B71050" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allowance for Doubtful Accounts Receivable, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_5F7770097F3176AAD544550F88B71050" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_5F7770097F3176AAD544550F88B71050" xlink:to="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableCurrent_5F7770097F3176AAD544550F88B71050" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockParOrStatedValuePerShare_A4DC7E97AEDF6228F873550F88B7C3AF_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockParOrStatedValuePerShare_A4DC7E97AEDF6228F873550F88B7C3AF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock, par value (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_CommonStockParOrStatedValuePerShare_A4DC7E97AEDF6228F873550F88B7C3AF_label_en-US" xlink:label="lab_us-gaap_CommonStockParOrStatedValuePerShare_A4DC7E97AEDF6228F873550F88B7C3AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Par or Stated Value Per Share</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:label="loc_us-gaap_CommonStockParOrStatedValuePerShare_A4DC7E97AEDF6228F873550F88B7C3AF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockParOrStatedValuePerShare_A4DC7E97AEDF6228F873550F88B7C3AF" xlink:to="lab_us-gaap_CommonStockParOrStatedValuePerShare_A4DC7E97AEDF6228F873550F88B7C3AF" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesAuthorized_CEE02E5B9E2A75B060EA550F88B78D75_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesAuthorized_CEE02E5B9E2A75B060EA550F88B78D75" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock, authorized shares (in shares)</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesAuthorized_CEE02E5B9E2A75B060EA550F88B78D75_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesAuthorized_CEE02E5B9E2A75B060EA550F88B78D75" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares Authorized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommonStockSharesAuthorized" xlink:label="loc_us-gaap_CommonStockSharesAuthorized_CEE02E5B9E2A75B060EA550F88B78D75" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesAuthorized_CEE02E5B9E2A75B060EA550F88B78D75" xlink:to="lab_us-gaap_CommonStockSharesAuthorized_CEE02E5B9E2A75B060EA550F88B78D75" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesIssued_F784D8EB8F0360B8455B550F88B771A4_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesIssued_F784D8EB8F0360B8455B550F88B771A4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock, shares issued (in shares)</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesIssued_F784D8EB8F0360B8455B550F88B771A4_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesIssued_F784D8EB8F0360B8455B550F88B771A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares, Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:label="loc_us-gaap_CommonStockSharesIssued_F784D8EB8F0360B8455B550F88B771A4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesIssued_F784D8EB8F0360B8455B550F88B771A4" xlink:to="lab_us-gaap_CommonStockSharesIssued_F784D8EB8F0360B8455B550F88B771A4" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockShares_629453BB0963164407E6550F88B760FE_terseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockShares_629453BB0963164407E6550F88B760FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Treasury stock, shares (in shares)</link:label>
    <link:label id="lab_us-gaap_TreasuryStockShares_629453BB0963164407E6550F88B760FE_label_en-US" xlink:label="lab_us-gaap_TreasuryStockShares_629453BB0963164407E6550F88B760FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock, Shares</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockShares" xlink:label="loc_us-gaap_TreasuryStockShares_629453BB0963164407E6550F88B760FE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockShares_629453BB0963164407E6550F88B760FE" xlink:to="lab_us-gaap_TreasuryStockShares_629453BB0963164407E6550F88B760FE" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountingPoliciesAbstract_E881511090085B22BA7CE6B9B8A44804_label_en-US" xlink:label="lab_us-gaap_AccountingPoliciesAbstract_E881511090085B22BA7CE6B9B8A44804" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounting Policies [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccountingPoliciesAbstract" xlink:label="loc_us-gaap_AccountingPoliciesAbstract_E881511090085B22BA7CE6B9B8A44804" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_E881511090085B22BA7CE6B9B8A44804" xlink:to="lab_us-gaap_AccountingPoliciesAbstract_E881511090085B22BA7CE6B9B8A44804" xlink:type="arc" />
    <link:label id="lab_us-gaap_CustomerLoyaltyProgramLiabilityCurrent_D2C7D309DDFF635FF166E6B9B8A63FD4_terseLabel_en-US" xlink:label="lab_us-gaap_CustomerLoyaltyProgramLiabilityCurrent_D2C7D309DDFF635FF166E6B9B8A63FD4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Customer loyalty program liability, current</link:label>
    <link:label id="lab_us-gaap_CustomerLoyaltyProgramLiabilityCurrent_D2C7D309DDFF635FF166E6B9B8A63FD4_label_en-US" xlink:label="lab_us-gaap_CustomerLoyaltyProgramLiabilityCurrent_D2C7D309DDFF635FF166E6B9B8A63FD4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Customer Loyalty Program Liability, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CustomerLoyaltyProgramLiabilityCurrent" xlink:label="loc_us-gaap_CustomerLoyaltyProgramLiabilityCurrent_D2C7D309DDFF635FF166E6B9B8A63FD4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CustomerLoyaltyProgramLiabilityCurrent_D2C7D309DDFF635FF166E6B9B8A63FD4" xlink:to="lab_us-gaap_CustomerLoyaltyProgramLiabilityCurrent_D2C7D309DDFF635FF166E6B9B8A63FD4" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccruedAdvertisingCurrent_BED19FA5F9188A81C587E6B9B8A75B7A_terseLabel_en-US" xlink:label="lab_us-gaap_AccruedAdvertisingCurrent_BED19FA5F9188A81C587E6B9B8A75B7A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued online advertising liabilities</link:label>
    <link:label id="lab_us-gaap_AccruedAdvertisingCurrent_BED19FA5F9188A81C587E6B9B8A75B7A_label_en-US" xlink:label="lab_us-gaap_AccruedAdvertisingCurrent_BED19FA5F9188A81C587E6B9B8A75B7A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Advertising, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccruedAdvertisingCurrent" xlink:label="loc_us-gaap_AccruedAdvertisingCurrent_BED19FA5F9188A81C587E6B9B8A75B7A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccruedAdvertisingCurrent_BED19FA5F9188A81C587E6B9B8A75B7A" xlink:to="lab_us-gaap_AccruedAdvertisingCurrent_BED19FA5F9188A81C587E6B9B8A75B7A" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_A474BF664FA57E3A0A68E6B9B8A7F1FF_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_A474BF664FA57E3A0A68E6B9B8A7F1FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued compensation liabilities</link:label>
    <link:label id="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_A474BF664FA57E3A0A68E6B9B8A7F1FF_label_en-US" xlink:label="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_A474BF664FA57E3A0A68E6B9B8A7F1FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee-related Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeRelatedLiabilitiesCurrent" xlink:label="loc_us-gaap_EmployeeRelatedLiabilitiesCurrent_A474BF664FA57E3A0A68E6B9B8A7F1FF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeRelatedLiabilitiesCurrent_A474BF664FA57E3A0A68E6B9B8A7F1FF" xlink:to="lab_us-gaap_EmployeeRelatedLiabilitiesCurrent_A474BF664FA57E3A0A68E6B9B8A7F1FF" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentFaceAmount_60EB4C3D249B694EEEF1E6B9B8AAA0AF_verboseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_60EB4C3D249B694EEEF1E6B9B8AAA0AF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Senior notes face amount</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentFaceAmount_60EB4C3D249B694EEEF1E6B9B8AAA0AF_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_60EB4C3D249B694EEEF1E6B9B8AAA0AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Face Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:label="loc_us-gaap_DebtInstrumentFaceAmount_60EB4C3D249B694EEEF1E6B9B8AAA0AF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentFaceAmount_60EB4C3D249B694EEEF1E6B9B8AAA0AF" xlink:to="lab_us-gaap_DebtInstrumentFaceAmount_60EB4C3D249B694EEEF1E6B9B8AAA0AF" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionTable_8E47C8E12499C23EAD13E6B9B8A82709_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionTable_8E47C8E12499C23EAD13E6B9B8A82709" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption [Table]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionTable_8E47C8E12499C23EAD13E6B9B8A82709_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionTable_8E47C8E12499C23EAD13E6B9B8A82709" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionTable" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionTable_8E47C8E12499C23EAD13E6B9B8A82709" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionTable_8E47C8E12499C23EAD13E6B9B8A82709" xlink:to="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionTable_8E47C8E12499C23EAD13E6B9B8A82709" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_CB973BF17AC30278B47CE6CE48B9DFA4_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_CB973BF17AC30278B47CE6CE48B9DFA4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Type [Axis]</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_CB973BF17AC30278B47CE6CE48B9DFA4_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_CB973BF17AC30278B47CE6CE48B9DFA4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_CB973BF17AC30278B47CE6CE48B9DFA4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_CB973BF17AC30278B47CE6CE48B9DFA4" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentByTypeAxis_CB973BF17AC30278B47CE6CE48B9DFA4" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_CA8EE9A94A32603700BCE6CE48C529DF_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_CA8EE9A94A32603700BCE6CE48C529DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Type [Domain]</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_CA8EE9A94A32603700BCE6CE48C529DF_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_CA8EE9A94A32603700BCE6CE48C529DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_CA8EE9A94A32603700BCE6CE48C529DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_CA8EE9A94A32603700BCE6CE48C529DF" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentTypeDomain_CA8EE9A94A32603700BCE6CE48C529DF" xlink:type="arc" />
    <link:label id="lab_us-gaap_SoftwareDevelopmentMember_EB18C4D212FB8D402FBCE6CE49869849_terseLabel_en-US" xlink:label="lab_us-gaap_SoftwareDevelopmentMember_EB18C4D212FB8D402FBCE6CE49869849" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Software Development [Member]</link:label>
    <link:label id="lab_us-gaap_SoftwareDevelopmentMember_EB18C4D212FB8D402FBCE6CE49869849_label_en-US" xlink:label="lab_us-gaap_SoftwareDevelopmentMember_EB18C4D212FB8D402FBCE6CE49869849" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Software Development [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SoftwareDevelopmentMember" xlink:label="loc_us-gaap_SoftwareDevelopmentMember_EB18C4D212FB8D402FBCE6CE49869849" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SoftwareDevelopmentMember_EB18C4D212FB8D402FBCE6CE49869849" xlink:to="lab_us-gaap_SoftwareDevelopmentMember_EB18C4D212FB8D402FBCE6CE49869849" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongtermDebtTypeAxis_EF842B283F868A8F18A9E6B9B8A88152_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_EF842B283F868A8F18A9E6B9B8A88152" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Axis]</link:label>
    <link:label id="lab_us-gaap_LongtermDebtTypeAxis_EF842B283F868A8F18A9E6B9B8A88152_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeAxis_EF842B283F868A8F18A9E6B9B8A88152" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LongtermDebtTypeAxis" xlink:label="loc_us-gaap_LongtermDebtTypeAxis_EF842B283F868A8F18A9E6B9B8A88152" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeAxis_EF842B283F868A8F18A9E6B9B8A88152" xlink:to="lab_us-gaap_LongtermDebtTypeAxis_EF842B283F868A8F18A9E6B9B8A88152" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_3A3596368F86F16B88A8E6B9B8A8B645_terseLabel_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_3A3596368F86F16B88A8E6B9B8A8B645" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Domain]</link:label>
    <link:label id="lab_us-gaap_LongtermDebtTypeDomain_3A3596368F86F16B88A8E6B9B8A8B645_label_en-US" xlink:label="lab_us-gaap_LongtermDebtTypeDomain_3A3596368F86F16B88A8E6B9B8A8B645" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LongtermDebtTypeDomain" xlink:label="loc_us-gaap_LongtermDebtTypeDomain_3A3596368F86F16B88A8E6B9B8A8B645" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongtermDebtTypeDomain_3A3596368F86F16B88A8E6B9B8A8B645" xlink:to="lab_us-gaap_LongtermDebtTypeDomain_3A3596368F86F16B88A8E6B9B8A8B645" xlink:type="arc" />
    <link:label id="lab_pcln_DebtExcludingRevolvingCreditFacilityMember_B3408721F2CA6E9E49DEE6B9B8A9014C_terseLabel_en-US" xlink:label="lab_pcln_DebtExcludingRevolvingCreditFacilityMember_B3408721F2CA6E9E49DEE6B9B8A9014C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Issuance Costs Excluding Revolving Credit Facility [Member]</link:label>
    <link:label id="lab_pcln_DebtExcludingRevolvingCreditFacilityMember_B3408721F2CA6E9E49DEE6B9B8A9014C_label_en-US" xlink:label="lab_pcln_DebtExcludingRevolvingCreditFacilityMember_B3408721F2CA6E9E49DEE6B9B8A9014C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt, Excluding Revolving Credit Facility [Member]</link:label>
    <link:label id="lab_pcln_DebtExcludingRevolvingCreditFacilityMember_B3408721F2CA6E9E49DEE6B9B8A9014C_documentation_en-US" xlink:label="lab_pcln_DebtExcludingRevolvingCreditFacilityMember_B3408721F2CA6E9E49DEE6B9B8A9014C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt Issuance Costs Excluding Revolving Credit Facility [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DebtExcludingRevolvingCreditFacilityMember" xlink:label="loc_pcln_DebtExcludingRevolvingCreditFacilityMember_B3408721F2CA6E9E49DEE6B9B8A9014C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DebtExcludingRevolvingCreditFacilityMember_B3408721F2CA6E9E49DEE6B9B8A9014C" xlink:to="lab_pcln_DebtExcludingRevolvingCreditFacilityMember_B3408721F2CA6E9E49DEE6B9B8A9014C" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementScenarioAxis_2D18F451F11BB30A09ABE6B9B8A92372_terseLabel_en-US" xlink:label="lab_us-gaap_StatementScenarioAxis_2D18F451F11BB30A09ABE6B9B8A92372" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementScenarioAxis_2D18F451F11BB30A09ABE6B9B8A92372_label_en-US" xlink:label="lab_us-gaap_StatementScenarioAxis_2D18F451F11BB30A09ABE6B9B8A92372" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_2D18F451F11BB30A09ABE6B9B8A92372" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementScenarioAxis_2D18F451F11BB30A09ABE6B9B8A92372" xlink:to="lab_us-gaap_StatementScenarioAxis_2D18F451F11BB30A09ABE6B9B8A92372" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_3655565EB3D68A6A50A5E6B9B8A951D9_terseLabel_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_3655565EB3D68A6A50A5E6B9B8A951D9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_3655565EB3D68A6A50A5E6B9B8A951D9_label_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_3655565EB3D68A6A50A5E6B9B8A951D9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_3655565EB3D68A6A50A5E6B9B8A951D9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_3655565EB3D68A6A50A5E6B9B8A951D9" xlink:to="lab_us-gaap_ScenarioUnspecifiedDomain_3655565EB3D68A6A50A5E6B9B8A951D9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScenarioPreviouslyReportedMember_239C7E4135651E7211B0E6B9B8A916C6_terseLabel_en-US" xlink:label="lab_us-gaap_ScenarioPreviouslyReportedMember_239C7E4135651E7211B0E6B9B8A916C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Scenario, Previously Reported [Member]</link:label>
    <link:label id="lab_us-gaap_ScenarioPreviouslyReportedMember_239C7E4135651E7211B0E6B9B8A916C6_label_en-US" xlink:label="lab_us-gaap_ScenarioPreviouslyReportedMember_239C7E4135651E7211B0E6B9B8A916C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario, Previously Reported [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScenarioPreviouslyReportedMember" xlink:label="loc_us-gaap_ScenarioPreviouslyReportedMember_239C7E4135651E7211B0E6B9B8A916C6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScenarioPreviouslyReportedMember_239C7E4135651E7211B0E6B9B8A916C6" xlink:to="lab_us-gaap_ScenarioPreviouslyReportedMember_239C7E4135651E7211B0E6B9B8A916C6" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_48D06A5816AD1CC794EDE6B9B8A90CE6_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_48D06A5816AD1CC794EDE6B9B8A90CE6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption [Axis]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_48D06A5816AD1CC794EDE6B9B8A90CE6_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_48D06A5816AD1CC794EDE6B9B8A90CE6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionAxis" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_48D06A5816AD1CC794EDE6B9B8A90CE6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_48D06A5816AD1CC794EDE6B9B8A90CE6" xlink:to="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_48D06A5816AD1CC794EDE6B9B8A90CE6" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_C3D707534E581B833C37E6B9B8A9E004_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_C3D707534E581B833C37E6B9B8A9E004" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Principles, Early Adoption [Domain]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_C3D707534E581B833C37E6B9B8A9E004_label_en-US" xlink:label="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_C3D707534E581B833C37E6B9B8A9E004" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Principles, Early Adoption [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NewAccountingPrinciplesEarlyAdoptionMember" xlink:label="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_C3D707534E581B833C37E6B9B8A9E004" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_C3D707534E581B833C37E6B9B8A9E004" xlink:to="lab_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_C3D707534E581B833C37E6B9B8A9E004" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_9ECE06B90FC65329827FE6B9B8A9A25E_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_9ECE06B90FC65329827FE6B9B8A9A25E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption, Effect [Member]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_9ECE06B90FC65329827FE6B9B8A9A25E_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_9ECE06B90FC65329827FE6B9B8A9A25E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption, Effect [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_9ECE06B90FC65329827FE6B9B8A9A25E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_9ECE06B90FC65329827FE6B9B8A9A25E" xlink:to="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_9ECE06B90FC65329827FE6B9B8A9A25E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_577B257EAD3DACEB32E0E6B9B8A9217F_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_577B257EAD3DACEB32E0E6B9B8A9217F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments for New Accounting Pronouncements [Axis]</link:label>
    <link:label id="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_577B257EAD3DACEB32E0E6B9B8A9217F_label_en-US" xlink:label="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_577B257EAD3DACEB32E0E6B9B8A9217F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments for New Accounting Pronouncements [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_577B257EAD3DACEB32E0E6B9B8A9217F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_577B257EAD3DACEB32E0E6B9B8A9217F" xlink:to="lab_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_577B257EAD3DACEB32E0E6B9B8A9217F" xlink:type="arc" />
    <link:label id="lab_us-gaap_TypeOfAdoptionMember_23081DE39F201C4E3F03E6B9B8A9E486_terseLabel_en-US" xlink:label="lab_us-gaap_TypeOfAdoptionMember_23081DE39F201C4E3F03E6B9B8A9E486" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Type of Adoption [Domain]</link:label>
    <link:label id="lab_us-gaap_TypeOfAdoptionMember_23081DE39F201C4E3F03E6B9B8A9E486_label_en-US" xlink:label="lab_us-gaap_TypeOfAdoptionMember_23081DE39F201C4E3F03E6B9B8A9E486" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Type of Adoption [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_23081DE39F201C4E3F03E6B9B8A9E486" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TypeOfAdoptionMember_23081DE39F201C4E3F03E6B9B8A9E486" xlink:to="lab_us-gaap_TypeOfAdoptionMember_23081DE39F201C4E3F03E6B9B8A9E486" xlink:type="arc" />
    <link:label id="lab_pcln_AccountingStandardsUpdate201517Member_E333DAEEFAF7D206E65BE6B9B8A9746B_terseLabel_en-US" xlink:label="lab_pcln_AccountingStandardsUpdate201517Member_E333DAEEFAF7D206E65BE6B9B8A9746B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounting Standards Update 2015-17 [Member]</link:label>
    <link:label id="lab_pcln_AccountingStandardsUpdate201517Member_E333DAEEFAF7D206E65BE6B9B8A9746B_label_en-US" xlink:label="lab_pcln_AccountingStandardsUpdate201517Member_E333DAEEFAF7D206E65BE6B9B8A9746B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounting Standards Update 2015-17 [Member]</link:label>
    <link:label id="lab_pcln_AccountingStandardsUpdate201517Member_E333DAEEFAF7D206E65BE6B9B8A9746B_documentation_en-US" xlink:label="lab_pcln_AccountingStandardsUpdate201517Member_E333DAEEFAF7D206E65BE6B9B8A9746B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accounting Standards Update 2015-17 [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_AccountingStandardsUpdate201517Member" xlink:label="loc_pcln_AccountingStandardsUpdate201517Member_E333DAEEFAF7D206E65BE6B9B8A9746B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AccountingStandardsUpdate201517Member_E333DAEEFAF7D206E65BE6B9B8A9746B" xlink:to="lab_pcln_AccountingStandardsUpdate201517Member_E333DAEEFAF7D206E65BE6B9B8A9746B" xlink:type="arc" />
    <link:label id="lab_pcln_AccountingStandardsUpdate201503Member_8AB2052F63C7054827B6E6B9B8A92678_terseLabel_en-US" xlink:label="lab_pcln_AccountingStandardsUpdate201503Member_8AB2052F63C7054827B6E6B9B8A92678" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounting Standards Update 2015-03 [Member]</link:label>
    <link:label id="lab_pcln_AccountingStandardsUpdate201503Member_8AB2052F63C7054827B6E6B9B8A92678_label_en-US" xlink:label="lab_pcln_AccountingStandardsUpdate201503Member_8AB2052F63C7054827B6E6B9B8A92678" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounting Standards Update 2015-03 [Member]</link:label>
    <link:label id="lab_pcln_AccountingStandardsUpdate201503Member_8AB2052F63C7054827B6E6B9B8A92678_documentation_en-US" xlink:label="lab_pcln_AccountingStandardsUpdate201503Member_8AB2052F63C7054827B6E6B9B8A92678" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accounting Standards Update 2015-03 [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_AccountingStandardsUpdate201503Member" xlink:label="loc_pcln_AccountingStandardsUpdate201503Member_8AB2052F63C7054827B6E6B9B8A92678" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AccountingStandardsUpdate201503Member_8AB2052F63C7054827B6E6B9B8A92678" xlink:to="lab_pcln_AccountingStandardsUpdate201503Member_8AB2052F63C7054827B6E6B9B8A92678" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentAxis_5CAFC71B310EF990EA5CE6B9B8AAF6AE_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_5CAFC71B310EF990EA5CE6B9B8AAF6AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument [Axis]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentAxis_5CAFC71B310EF990EA5CE6B9B8AAF6AE_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentAxis_5CAFC71B310EF990EA5CE6B9B8AAF6AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_5CAFC71B310EF990EA5CE6B9B8AAF6AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentAxis_5CAFC71B310EF990EA5CE6B9B8AAF6AE" xlink:to="lab_us-gaap_DebtInstrumentAxis_5CAFC71B310EF990EA5CE6B9B8AAF6AE" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_D26B67E0B3311AB1482DE6B9B8AA44A0_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_D26B67E0B3311AB1482DE6B9B8AA44A0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentNameDomain_D26B67E0B3311AB1482DE6B9B8AA44A0_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentNameDomain_D26B67E0B3311AB1482DE6B9B8AA44A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_D26B67E0B3311AB1482DE6B9B8AA44A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_D26B67E0B3311AB1482DE6B9B8AA44A0" xlink:to="lab_us-gaap_DebtInstrumentNameDomain_D26B67E0B3311AB1482DE6B9B8AA44A0" xlink:type="arc" />
    <link:label id="lab_pcln_A2.15SeniorNotesDueNovember2022Member_3828ED5A2202ACA53EA5E6B9B8AAA7F6_terseLabel_en-US" xlink:label="lab_pcln_A2.15SeniorNotesDueNovember2022Member_3828ED5A2202ACA53EA5E6B9B8AAA7F6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2.15% Senior Notes Due November 2022 [Member]</link:label>
    <link:label id="lab_pcln_A2.15SeniorNotesDueNovember2022Member_3828ED5A2202ACA53EA5E6B9B8AAA7F6_label_en-US" xlink:label="lab_pcln_A2.15SeniorNotesDueNovember2022Member_3828ED5A2202ACA53EA5E6B9B8AAA7F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">2.15% Senior Notes Due November 2022 [Member]</link:label>
    <link:label id="lab_pcln_A2.15SeniorNotesDueNovember2022Member_3828ED5A2202ACA53EA5E6B9B8AAA7F6_documentation_en-US" xlink:label="lab_pcln_A2.15SeniorNotesDueNovember2022Member_3828ED5A2202ACA53EA5E6B9B8AAA7F6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">2.15% Senior Notes Due November 2022 [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_A2.15SeniorNotesDueNovember2022Member" xlink:label="loc_pcln_A2.15SeniorNotesDueNovember2022Member_3828ED5A2202ACA53EA5E6B9B8AAA7F6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_A2.15SeniorNotesDueNovember2022Member_3828ED5A2202ACA53EA5E6B9B8AAA7F6" xlink:to="lab_pcln_A2.15SeniorNotesDueNovember2022Member_3828ED5A2202ACA53EA5E6B9B8AAA7F6" xlink:type="arc" />
    <link:label id="lab_pcln_A1.8SeniorNotesDueMarch2027Member_8FC5907E8C64F591E55CE6B9B8AA0F8A_terseLabel_en-US" xlink:label="lab_pcln_A1.8SeniorNotesDueMarch2027Member_8FC5907E8C64F591E55CE6B9B8AA0F8A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">1.8% Senior Notes Due March 2027 [Member]</link:label>
    <link:label id="lab_pcln_A1.8SeniorNotesDueMarch2027Member_8FC5907E8C64F591E55CE6B9B8AA0F8A_label_en-US" xlink:label="lab_pcln_A1.8SeniorNotesDueMarch2027Member_8FC5907E8C64F591E55CE6B9B8AA0F8A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">1.8% Senior Notes Due March 2027 [Member]</link:label>
    <link:label id="lab_pcln_A1.8SeniorNotesDueMarch2027Member_8FC5907E8C64F591E55CE6B9B8AA0F8A_documentation_en-US" xlink:label="lab_pcln_A1.8SeniorNotesDueMarch2027Member_8FC5907E8C64F591E55CE6B9B8AA0F8A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">1.8% Senior Notes Due March 2027 [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_A1.8SeniorNotesDueMarch2027Member" xlink:label="loc_pcln_A1.8SeniorNotesDueMarch2027Member_8FC5907E8C64F591E55CE6B9B8AA0F8A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_A1.8SeniorNotesDueMarch2027Member_8FC5907E8C64F591E55CE6B9B8AA0F8A" xlink:to="lab_pcln_A1.8SeniorNotesDueMarch2027Member_8FC5907E8C64F591E55CE6B9B8AA0F8A" xlink:type="arc" />
    <link:label id="lab_pcln_A2.375SeniorNotesDueSeptember2024MemberMember_96977152842E58B9CCEFE6B9B8AA2E1A_terseLabel_en-US" xlink:label="lab_pcln_A2.375SeniorNotesDueSeptember2024MemberMember_96977152842E58B9CCEFE6B9B8AA2E1A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2.375% Senior Notes Due September 2024</link:label>
    <link:label id="lab_pcln_A2.375SeniorNotesDueSeptember2024MemberMember_96977152842E58B9CCEFE6B9B8AA2E1A_label_en-US" xlink:label="lab_pcln_A2.375SeniorNotesDueSeptember2024MemberMember_96977152842E58B9CCEFE6B9B8AA2E1A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">2.375% Senior Notes Due September 2024 [Member] [Member]</link:label>
    <link:label id="lab_pcln_A2.375SeniorNotesDueSeptember2024MemberMember_96977152842E58B9CCEFE6B9B8AA2E1A_documentation_en-US" xlink:label="lab_pcln_A2.375SeniorNotesDueSeptember2024MemberMember_96977152842E58B9CCEFE6B9B8AA2E1A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">2.375% Senior Notes Due September 2024 [Member] [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_A2.375SeniorNotesDueSeptember2024MemberMember" xlink:label="loc_pcln_A2.375SeniorNotesDueSeptember2024MemberMember_96977152842E58B9CCEFE6B9B8AA2E1A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_A2.375SeniorNotesDueSeptember2024MemberMember_96977152842E58B9CCEFE6B9B8AA2E1A" xlink:to="lab_pcln_A2.375SeniorNotesDueSeptember2024MemberMember_96977152842E58B9CCEFE6B9B8AA2E1A" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionLineItems_557A0A097DFB34BE6AE0E6B9B8AAC109_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionLineItems_557A0A097DFB34BE6AE0E6B9B8AAC109" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption [Line Items]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionLineItems_557A0A097DFB34BE6AE0E6B9B8AAC109_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionLineItems_557A0A097DFB34BE6AE0E6B9B8AAC109" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionLineItems" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionLineItems_557A0A097DFB34BE6AE0E6B9B8AAC109" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionLineItems_557A0A097DFB34BE6AE0E6B9B8AAC109" xlink:to="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionLineItems_557A0A097DFB34BE6AE0E6B9B8AAC109" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentAdditions_74C6EAEA6F8261685629E6CE48489C4B_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentAdditions_74C6EAEA6F8261685629E6CE48489C4B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additions to Capitalized Website Development</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentAdditions_74C6EAEA6F8261685629E6CE48489C4B_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentAdditions_74C6EAEA6F8261685629E6CE48489C4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Additions</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentAdditions" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentAdditions_74C6EAEA6F8261685629E6CE48489C4B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentAdditions_74C6EAEA6F8261685629E6CE48489C4B" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentAdditions_74C6EAEA6F8261685629E6CE48489C4B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsLiabilitiesNetCurrent_E731BB0B1A84D818BC1BE6B9B8AA4247_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsLiabilitiesNetCurrent_E731BB0B1A84D818BC1BE6B9B8AA4247" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income taxes</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsLiabilitiesNetCurrent_E731BB0B1A84D818BC1BE6B9B8AA4247_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsLiabilitiesNetCurrent_E731BB0B1A84D818BC1BE6B9B8AA4247" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Net, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxAssetsLiabilitiesNetCurrent" xlink:label="loc_us-gaap_DeferredTaxAssetsLiabilitiesNetCurrent_E731BB0B1A84D818BC1BE6B9B8AA4247" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsLiabilitiesNetCurrent_E731BB0B1A84D818BC1BE6B9B8AA4247" xlink:to="lab_us-gaap_DeferredTaxAssetsLiabilitiesNetCurrent_E731BB0B1A84D818BC1BE6B9B8AA4247" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsCurrent_A7FAA5F2AE798770365EE6B9B8ABE28C_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrent_A7FAA5F2AE798770365EE6B9B8ABE28C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total current assets</link:label>
    <link:label id="lab_us-gaap_AssetsCurrent_A7FAA5F2AE798770365EE6B9B8ABE28C_label_en-US" xlink:label="lab_us-gaap_AssetsCurrent_A7FAA5F2AE798770365EE6B9B8ABE28C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="loc_us-gaap_AssetsCurrent_A7FAA5F2AE798770365EE6B9B8ABE28C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsCurrent_A7FAA5F2AE798770365EE6B9B8ABE28C" xlink:to="lab_us-gaap_AssetsCurrent_A7FAA5F2AE798770365EE6B9B8ABE28C" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherAssetsNoncurrent_DFD000B1644D0E0DF2ABE6B9B8AB4088_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_DFD000B1644D0E0DF2ABE6B9B8AB4088" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_OtherAssetsNoncurrent_DFD000B1644D0E0DF2ABE6B9B8AB4088_label_en-US" xlink:label="lab_us-gaap_OtherAssetsNoncurrent_DFD000B1644D0E0DF2ABE6B9B8AB4088" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherAssetsNoncurrent" xlink:label="loc_us-gaap_OtherAssetsNoncurrent_DFD000B1644D0E0DF2ABE6B9B8AB4088" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAssetsNoncurrent_DFD000B1644D0E0DF2ABE6B9B8AB4088" xlink:to="lab_us-gaap_OtherAssetsNoncurrent_DFD000B1644D0E0DF2ABE6B9B8AB4088" xlink:type="arc" />
    <link:label id="lab_us-gaap_Assets_EC70B75F6629A627A659E6B9B8AB68FB_terseLabel_en-US" xlink:label="lab_us-gaap_Assets_EC70B75F6629A627A659E6B9B8AB68FB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total assets</link:label>
    <link:label id="lab_us-gaap_Assets_EC70B75F6629A627A659E6B9B8AB68FB_label_en-US" xlink:label="lab_us-gaap_Assets_EC70B75F6629A627A659E6B9B8AB68FB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_EC70B75F6629A627A659E6B9B8AB68FB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Assets_EC70B75F6629A627A659E6B9B8AB68FB" xlink:to="lab_us-gaap_Assets_EC70B75F6629A627A659E6B9B8AB68FB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_6A199B622342D2AECE45E6B9B8AB06E2_terseLabel_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_6A199B622342D2AECE45E6B9B8AB06E2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued expenses and other current liabilities</link:label>
    <link:label id="lab_us-gaap_AccruedLiabilitiesCurrent_6A199B622342D2AECE45E6B9B8AB06E2_label_en-US" xlink:label="lab_us-gaap_AccruedLiabilitiesCurrent_6A199B622342D2AECE45E6B9B8AB06E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accrued Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_AccruedLiabilitiesCurrent_6A199B622342D2AECE45E6B9B8AB06E2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccruedLiabilitiesCurrent_6A199B622342D2AECE45E6B9B8AB06E2" xlink:to="lab_us-gaap_AccruedLiabilitiesCurrent_6A199B622342D2AECE45E6B9B8AB06E2" xlink:type="arc" />
    <link:label id="lab_pcln_ConvertibleDebtLiability_19E8B753A73D775E6FE1E6B9B8AC255D_terseLabel_en-US" xlink:label="lab_pcln_ConvertibleDebtLiability_19E8B753A73D775E6FE1E6B9B8AC255D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Convertible debt</link:label>
    <link:label id="lab_pcln_ConvertibleDebtLiability_19E8B753A73D775E6FE1E6B9B8AC255D_label_en-US" xlink:label="lab_pcln_ConvertibleDebtLiability_19E8B753A73D775E6FE1E6B9B8AC255D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Convertible Debt Liability</link:label>
    <link:label id="lab_pcln_ConvertibleDebtLiability_19E8B753A73D775E6FE1E6B9B8AC255D_documentation_en-US" xlink:label="lab_pcln_ConvertibleDebtLiability_19E8B753A73D775E6FE1E6B9B8AC255D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The current liability portion of the carrying value of long-term convertible debt that is redeemable at the balance sheet date. The current liability plus mezzanine (temporary equity) represents the aggregate principal amount of convertible debt as of the balance sheet date that will be settled in cash.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ConvertibleDebtLiability" xlink:label="loc_pcln_ConvertibleDebtLiability_19E8B753A73D775E6FE1E6B9B8AC255D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ConvertibleDebtLiability_19E8B753A73D775E6FE1E6B9B8AC255D" xlink:to="lab_pcln_ConvertibleDebtLiability_19E8B753A73D775E6FE1E6B9B8AC255D" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesCurrent_829B36E279FA5DD712F2E6B9B8AC6D68_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_829B36E279FA5DD712F2E6B9B8AC6D68" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total current liabilities</link:label>
    <link:label id="lab_us-gaap_LiabilitiesCurrent_829B36E279FA5DD712F2E6B9B8AC6D68_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_829B36E279FA5DD712F2E6B9B8AC6D68" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_829B36E279FA5DD712F2E6B9B8AC6D68" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesCurrent_829B36E279FA5DD712F2E6B9B8AC6D68" xlink:to="lab_us-gaap_LiabilitiesCurrent_829B36E279FA5DD712F2E6B9B8AC6D68" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_F86673F5813D978C56F7E6B9B8AC347B_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_F86673F5813D978C56F7E6B9B8AC347B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income taxes</link:label>
    <link:label id="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_F86673F5813D978C56F7E6B9B8AC347B_label_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_F86673F5813D978C56F7E6B9B8AC347B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities, Net, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxLiabilitiesNoncurrent" xlink:label="loc_us-gaap_DeferredTaxLiabilitiesNoncurrent_F86673F5813D978C56F7E6B9B8AC347B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxLiabilitiesNoncurrent_F86673F5813D978C56F7E6B9B8AC347B" xlink:to="lab_us-gaap_DeferredTaxLiabilitiesNoncurrent_F86673F5813D978C56F7E6B9B8AC347B" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtNoncurrent_8EF12A6472B59BC36E21E6B9B8AC6FCF_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtNoncurrent_8EF12A6472B59BC36E21E6B9B8AC6FCF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term debt</link:label>
    <link:label id="lab_us-gaap_LongTermDebtNoncurrent_8EF12A6472B59BC36E21E6B9B8AC6FCF_label_en-US" xlink:label="lab_us-gaap_LongTermDebtNoncurrent_8EF12A6472B59BC36E21E6B9B8AC6FCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Excluding Current Maturities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LongTermDebtNoncurrent" xlink:label="loc_us-gaap_LongTermDebtNoncurrent_8EF12A6472B59BC36E21E6B9B8AC6FCF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtNoncurrent_8EF12A6472B59BC36E21E6B9B8AC6FCF" xlink:to="lab_us-gaap_LongTermDebtNoncurrent_8EF12A6472B59BC36E21E6B9B8AC6FCF" xlink:type="arc" />
    <link:label id="lab_us-gaap_Liabilities_4210EAF8C037DE523505E6B9B8AC4080_terseLabel_en-US" xlink:label="lab_us-gaap_Liabilities_4210EAF8C037DE523505E6B9B8AC4080" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total liabilities</link:label>
    <link:label id="lab_us-gaap_Liabilities_4210EAF8C037DE523505E6B9B8AC4080_label_en-US" xlink:label="lab_us-gaap_Liabilities_4210EAF8C037DE523505E6B9B8AC4080" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_4210EAF8C037DE523505E6B9B8AC4080" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Liabilities_4210EAF8C037DE523505E6B9B8AC4080" xlink:to="lab_us-gaap_Liabilities_4210EAF8C037DE523505E6B9B8AC4080" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfDebtIssuanceCosts_5F031CC1A3F90F72EA01E6B9B8AC3F09_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtIssuanceCosts_5F031CC1A3F90F72EA01E6B9B8AC3F09" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Payments of debt issuance costs</link:label>
    <link:label id="lab_us-gaap_PaymentsOfDebtIssuanceCosts_5F031CC1A3F90F72EA01E6B9B8AC3F09_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtIssuanceCosts_5F031CC1A3F90F72EA01E6B9B8AC3F09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments of Debt Issuance Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsOfDebtIssuanceCosts" xlink:label="loc_us-gaap_PaymentsOfDebtIssuanceCosts_5F031CC1A3F90F72EA01E6B9B8AC3F09" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDebtIssuanceCosts_5F031CC1A3F90F72EA01E6B9B8AC3F09" xlink:to="lab_us-gaap_PaymentsOfDebtIssuanceCosts_5F031CC1A3F90F72EA01E6B9B8AC3F09" xlink:type="arc" />
    <link:label id="lab_pcln_ProceedsfromLongtermDebtGross_34F1BA1B92242561B49AE6B9B8ACD1A8_terseLabel_en-US" xlink:label="lab_pcln_ProceedsfromLongtermDebtGross_34F1BA1B92242561B49AE6B9B8ACD1A8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross proceeds from long-term debt</link:label>
    <link:label id="lab_pcln_ProceedsfromLongtermDebtGross_34F1BA1B92242561B49AE6B9B8ACD1A8_label_en-US" xlink:label="lab_pcln_ProceedsfromLongtermDebtGross_34F1BA1B92242561B49AE6B9B8ACD1A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Long-term Debt, Gross</link:label>
    <link:label id="lab_pcln_ProceedsfromLongtermDebtGross_34F1BA1B92242561B49AE6B9B8ACD1A8_documentation_en-US" xlink:label="lab_pcln_ProceedsfromLongtermDebtGross_34F1BA1B92242561B49AE6B9B8ACD1A8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Proceeds from Long-term Debt before debt issuance costs</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ProceedsfromLongtermDebtGross" xlink:label="loc_pcln_ProceedsfromLongtermDebtGross_34F1BA1B92242561B49AE6B9B8ACD1A8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ProceedsfromLongtermDebtGross_34F1BA1B92242561B49AE6B9B8ACD1A8" xlink:to="lab_pcln_ProceedsfromLongtermDebtGross_34F1BA1B92242561B49AE6B9B8ACD1A8" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_81FCA95E9AFBAC789DCBEB6D4D7F909C_label_en-US" xlink:label="lab_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_81FCA95E9AFBAC789DCBEB6D4D7F909C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments, Debt and Equity Securities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract" xlink:label="loc_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_81FCA95E9AFBAC789DCBEB6D4D7F909C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_81FCA95E9AFBAC789DCBEB6D4D7F909C" xlink:to="lab_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_81FCA95E9AFBAC789DCBEB6D4D7F909C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_48DC37AD1313CF13748FEB6D4D804864_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_48DC37AD1313CF13748FEB6D4D804864" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_48DC37AD1313CF13748FEB6D4D804864_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_48DC37AD1313CF13748FEB6D4D804864" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesTable" xlink:label="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_48DC37AD1313CF13748FEB6D4D804864" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_48DC37AD1313CF13748FEB6D4D804864" xlink:to="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesTable_48DC37AD1313CF13748FEB6D4D804864" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_524606A150E7BE425D3DEB6D4D812C47_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_524606A150E7BE425D3DEB6D4D812C47" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment, Name [Axis]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_524606A150E7BE425D3DEB6D4D812C47_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_524606A150E7BE425D3DEB6D4D812C47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment, Name [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis" xlink:label="loc_us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_524606A150E7BE425D3DEB6D4D812C47" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_524606A150E7BE425D3DEB6D4D812C47" xlink:to="lab_us-gaap_ScheduleOfEquityMethodInvestmentEquityMethodInvesteeNameAxis_524606A150E7BE425D3DEB6D4D812C47" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityMethodInvesteeNameDomain_6AD1FACE95F7EFEF7DA2EB6D4D819CB7_terseLabel_en-US" xlink:label="lab_us-gaap_EquityMethodInvesteeNameDomain_6AD1FACE95F7EFEF7DA2EB6D4D819CB7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_EquityMethodInvesteeNameDomain_6AD1FACE95F7EFEF7DA2EB6D4D819CB7_label_en-US" xlink:label="lab_us-gaap_EquityMethodInvesteeNameDomain_6AD1FACE95F7EFEF7DA2EB6D4D819CB7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EquityMethodInvesteeNameDomain" xlink:label="loc_us-gaap_EquityMethodInvesteeNameDomain_6AD1FACE95F7EFEF7DA2EB6D4D819CB7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityMethodInvesteeNameDomain_6AD1FACE95F7EFEF7DA2EB6D4D819CB7" xlink:to="lab_us-gaap_EquityMethodInvesteeNameDomain_6AD1FACE95F7EFEF7DA2EB6D4D819CB7" xlink:type="arc" />
    <link:label id="lab_pcln_Ctrip.comInternationalLtd.Member_A9C098A67C1667A6C1AFEB6D4D811C4E_terseLabel_en-US" xlink:label="lab_pcln_Ctrip.comInternationalLtd.Member_A9C098A67C1667A6C1AFEB6D4D811C4E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Ctrip.com International, Ltd.</link:label>
    <link:label id="lab_pcln_Ctrip.comInternationalLtd.Member_A9C098A67C1667A6C1AFEB6D4D811C4E_label_en-US" xlink:label="lab_pcln_Ctrip.comInternationalLtd.Member_A9C098A67C1667A6C1AFEB6D4D811C4E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Ctrip.com International, Ltd. [Member]</link:label>
    <link:label id="lab_pcln_Ctrip.comInternationalLtd.Member_A9C098A67C1667A6C1AFEB6D4D811C4E_documentation_en-US" xlink:label="lab_pcln_Ctrip.comInternationalLtd.Member_A9C098A67C1667A6C1AFEB6D4D811C4E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Ctrip.com International, Ltd. [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Ctrip.comInternationalLtd.Member" xlink:label="loc_pcln_Ctrip.comInternationalLtd.Member_A9C098A67C1667A6C1AFEB6D4D811C4E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Ctrip.comInternationalLtd.Member_A9C098A67C1667A6C1AFEB6D4D811C4E" xlink:to="lab_pcln_Ctrip.comInternationalLtd.Member_A9C098A67C1667A6C1AFEB6D4D811C4E" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentTypeAxis_C7B7738CCABFFDB52016EB6D4D812DDF_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_C7B7738CCABFFDB52016EB6D4D812DDF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment Type [Axis]</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeAxis_C7B7738CCABFFDB52016EB6D4D812DDF_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeAxis_C7B7738CCABFFDB52016EB6D4D812DDF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_C7B7738CCABFFDB52016EB6D4D812DDF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentTypeAxis_C7B7738CCABFFDB52016EB6D4D812DDF" xlink:to="lab_us-gaap_InvestmentTypeAxis_C7B7738CCABFFDB52016EB6D4D812DDF" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_B454EE87B6E986AEBDACEB6D4D812B9B_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_B454EE87B6E986AEBDACEB6D4D812B9B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:label id="lab_us-gaap_InvestmentTypeCategorizationMember_B454EE87B6E986AEBDACEB6D4D812B9B_label_en-US" xlink:label="lab_us-gaap_InvestmentTypeCategorizationMember_B454EE87B6E986AEBDACEB6D4D812B9B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_B454EE87B6E986AEBDACEB6D4D812B9B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_B454EE87B6E986AEBDACEB6D4D812B9B" xlink:to="lab_us-gaap_InvestmentTypeCategorizationMember_B454EE87B6E986AEBDACEB6D4D812B9B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShortTermInvestmentsMember_E1499C264364ED5149A4EB6D4D81B176_terseLabel_en-US" xlink:label="lab_us-gaap_ShortTermInvestmentsMember_E1499C264364ED5149A4EB6D4D81B176" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Short-term Investments</link:label>
    <link:label id="lab_us-gaap_ShortTermInvestmentsMember_E1499C264364ED5149A4EB6D4D81B176_label_en-US" xlink:label="lab_us-gaap_ShortTermInvestmentsMember_E1499C264364ED5149A4EB6D4D81B176" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short-term Investments [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShortTermInvestmentsMember" xlink:label="loc_us-gaap_ShortTermInvestmentsMember_E1499C264364ED5149A4EB6D4D81B176" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShortTermInvestmentsMember_E1499C264364ED5149A4EB6D4D81B176" xlink:to="lab_us-gaap_ShortTermInvestmentsMember_E1499C264364ED5149A4EB6D4D81B176" xlink:type="arc" />
    <link:label id="lab_pcln_LongtermInvestmentsMember_DE31A62D5236BE28FE92EB6D4D82C5EE_terseLabel_en-US" xlink:label="lab_pcln_LongtermInvestmentsMember_DE31A62D5236BE28FE92EB6D4D82C5EE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Investments</link:label>
    <link:label id="lab_pcln_LongtermInvestmentsMember_DE31A62D5236BE28FE92EB6D4D82C5EE_label_en-US" xlink:label="lab_pcln_LongtermInvestmentsMember_DE31A62D5236BE28FE92EB6D4D82C5EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Investments [Member]</link:label>
    <link:label id="lab_pcln_LongtermInvestmentsMember_DE31A62D5236BE28FE92EB6D4D82C5EE_documentation_en-US" xlink:label="lab_pcln_LongtermInvestmentsMember_DE31A62D5236BE28FE92EB6D4D82C5EE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Long-term Investments [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_LongtermInvestmentsMember" xlink:label="loc_pcln_LongtermInvestmentsMember_DE31A62D5236BE28FE92EB6D4D82C5EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_LongtermInvestmentsMember_DE31A62D5236BE28FE92EB6D4D82C5EE" xlink:to="lab_pcln_LongtermInvestmentsMember_DE31A62D5236BE28FE92EB6D4D82C5EE" xlink:type="arc" />
    <link:label id="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_040B3076BAFA5E5D8D10EB6D4D82C479_terseLabel_en-US" xlink:label="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_040B3076BAFA5E5D8D10EB6D4D82C479" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities, Major Types of Debt and Equity Securities [Axis]</link:label>
    <link:label id="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_040B3076BAFA5E5D8D10EB6D4D82C479_label_en-US" xlink:label="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_040B3076BAFA5E5D8D10EB6D4D82C479" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Major Types of Debt and Equity Securities [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis" xlink:label="loc_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_040B3076BAFA5E5D8D10EB6D4D82C479" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_040B3076BAFA5E5D8D10EB6D4D82C479" xlink:to="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_040B3076BAFA5E5D8D10EB6D4D82C479" xlink:type="arc" />
    <link:label id="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_8D5398238C3827FE77F2EB6D4D82EAD9_terseLabel_en-US" xlink:label="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_8D5398238C3827FE77F2EB6D4D82EAD9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Major Types of Debt and Equity Securities [Domain]</link:label>
    <link:label id="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_8D5398238C3827FE77F2EB6D4D82EAD9_label_en-US" xlink:label="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_8D5398238C3827FE77F2EB6D4D82EAD9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Major Types of Debt and Equity Securities [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:label="loc_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_8D5398238C3827FE77F2EB6D4D82EAD9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_8D5398238C3827FE77F2EB6D4D82EAD9" xlink:to="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_8D5398238C3827FE77F2EB6D4D82EAD9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignGovernmentDebtSecuritiesMember_4406B35FD7F6BFB69461EB6D4D82C441_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignGovernmentDebtSecuritiesMember_4406B35FD7F6BFB69461EB6D4D82C441" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign government securities</link:label>
    <link:label id="lab_us-gaap_ForeignGovernmentDebtSecuritiesMember_4406B35FD7F6BFB69461EB6D4D82C441_label_en-US" xlink:label="lab_us-gaap_ForeignGovernmentDebtSecuritiesMember_4406B35FD7F6BFB69461EB6D4D82C441" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Government Debt Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForeignGovernmentDebtSecuritiesMember" xlink:label="loc_us-gaap_ForeignGovernmentDebtSecuritiesMember_4406B35FD7F6BFB69461EB6D4D82C441" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignGovernmentDebtSecuritiesMember_4406B35FD7F6BFB69461EB6D4D82C441" xlink:to="lab_us-gaap_ForeignGovernmentDebtSecuritiesMember_4406B35FD7F6BFB69461EB6D4D82C441" xlink:type="arc" />
    <link:label id="lab_us-gaap_USGovernmentDebtSecuritiesMember_E52ED9BA8DE511FB11E6EB6D4D831F01_terseLabel_en-US" xlink:label="lab_us-gaap_USGovernmentDebtSecuritiesMember_E52ED9BA8DE511FB11E6EB6D4D831F01" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. government securities</link:label>
    <link:label id="lab_us-gaap_USGovernmentDebtSecuritiesMember_E52ED9BA8DE511FB11E6EB6D4D831F01_label_en-US" xlink:label="lab_us-gaap_USGovernmentDebtSecuritiesMember_E52ED9BA8DE511FB11E6EB6D4D831F01" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">US Government Debt Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_USGovernmentDebtSecuritiesMember" xlink:label="loc_us-gaap_USGovernmentDebtSecuritiesMember_E52ED9BA8DE511FB11E6EB6D4D831F01" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_USGovernmentDebtSecuritiesMember_E52ED9BA8DE511FB11E6EB6D4D831F01" xlink:to="lab_us-gaap_USGovernmentDebtSecuritiesMember_E52ED9BA8DE511FB11E6EB6D4D831F01" xlink:type="arc" />
    <link:label id="lab_us-gaap_CorporateDebtSecuritiesMember_57E61112AE3886897685EB6D4D83CBA9_terseLabel_en-US" xlink:label="lab_us-gaap_CorporateDebtSecuritiesMember_57E61112AE3886897685EB6D4D83CBA9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Corporate debt securities</link:label>
    <link:label id="lab_us-gaap_CorporateDebtSecuritiesMember_57E61112AE3886897685EB6D4D83CBA9_label_en-US" xlink:label="lab_us-gaap_CorporateDebtSecuritiesMember_57E61112AE3886897685EB6D4D83CBA9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Corporate Debt Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_CorporateDebtSecuritiesMember_57E61112AE3886897685EB6D4D83CBA9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CorporateDebtSecuritiesMember_57E61112AE3886897685EB6D4D83CBA9" xlink:to="lab_us-gaap_CorporateDebtSecuritiesMember_57E61112AE3886897685EB6D4D83CBA9" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommercialPaperMember_A74B84D6946283EA0EA4EB6D4D83EAA9_terseLabel_en-US" xlink:label="lab_us-gaap_CommercialPaperMember_A74B84D6946283EA0EA4EB6D4D83EAA9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial paper</link:label>
    <link:label id="lab_us-gaap_CommercialPaperMember_A74B84D6946283EA0EA4EB6D4D83EAA9_label_en-US" xlink:label="lab_us-gaap_CommercialPaperMember_A74B84D6946283EA0EA4EB6D4D83EAA9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Paper [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommercialPaperMember" xlink:label="loc_us-gaap_CommercialPaperMember_A74B84D6946283EA0EA4EB6D4D83EAA9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommercialPaperMember_A74B84D6946283EA0EA4EB6D4D83EAA9" xlink:to="lab_us-gaap_CommercialPaperMember_A74B84D6946283EA0EA4EB6D4D83EAA9" xlink:type="arc" />
    <link:label id="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_903226FFFA6344B7A3DDEB6D4D830494_terseLabel_en-US" xlink:label="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_903226FFFA6344B7A3DDEB6D4D830494" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. government agency securities</link:label>
    <link:label id="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_903226FFFA6344B7A3DDEB6D4D830494_label_en-US" xlink:label="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_903226FFFA6344B7A3DDEB6D4D830494" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">US Government Corporations and Agencies Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember" xlink:label="loc_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_903226FFFA6344B7A3DDEB6D4D830494" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_903226FFFA6344B7A3DDEB6D4D830494" xlink:to="lab_us-gaap_USGovernmentCorporationsAndAgenciesSecuritiesMember_903226FFFA6344B7A3DDEB6D4D830494" xlink:type="arc" />
    <link:label id="lab_us-gaap_MunicipalBondsMember_90BEE48815B21648A116EB6D4D83FAB9_terseLabel_en-US" xlink:label="lab_us-gaap_MunicipalBondsMember_90BEE48815B21648A116EB6D4D83FAB9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. municipal securities</link:label>
    <link:label id="lab_us-gaap_MunicipalBondsMember_90BEE48815B21648A116EB6D4D83FAB9_label_en-US" xlink:label="lab_us-gaap_MunicipalBondsMember_90BEE48815B21648A116EB6D4D83FAB9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Municipal Bonds [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MunicipalBondsMember" xlink:label="loc_us-gaap_MunicipalBondsMember_90BEE48815B21648A116EB6D4D83FAB9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MunicipalBondsMember_90BEE48815B21648A116EB6D4D83FAB9" xlink:to="lab_us-gaap_MunicipalBondsMember_90BEE48815B21648A116EB6D4D83FAB9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignCorporateDebtSecuritiesMember_DC9516C2450E70EEE07AEB6D4D83B0B6_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignCorporateDebtSecuritiesMember_DC9516C2450E70EEE07AEB6D4D83B0B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Ctrip convertible debt securities</link:label>
    <link:label id="lab_us-gaap_ForeignCorporateDebtSecuritiesMember_DC9516C2450E70EEE07AEB6D4D83B0B6_label_en-US" xlink:label="lab_us-gaap_ForeignCorporateDebtSecuritiesMember_DC9516C2450E70EEE07AEB6D4D83B0B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Corporate Debt Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForeignCorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_DC9516C2450E70EEE07AEB6D4D83B0B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_DC9516C2450E70EEE07AEB6D4D83B0B6" xlink:to="lab_us-gaap_ForeignCorporateDebtSecuritiesMember_DC9516C2450E70EEE07AEB6D4D83B0B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquitySecuritiesMember_9ECD2746FADCEE14267DEB6D4D83C027_terseLabel_en-US" xlink:label="lab_us-gaap_EquitySecuritiesMember_9ECD2746FADCEE14267DEB6D4D83C027" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Ctrip equity securities</link:label>
    <link:label id="lab_us-gaap_EquitySecuritiesMember_9ECD2746FADCEE14267DEB6D4D83C027_label_en-US" xlink:label="lab_us-gaap_EquitySecuritiesMember_9ECD2746FADCEE14267DEB6D4D83C027" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EquitySecuritiesMember" xlink:label="loc_us-gaap_EquitySecuritiesMember_9ECD2746FADCEE14267DEB6D4D83C027" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquitySecuritiesMember_9ECD2746FADCEE14267DEB6D4D83C027" xlink:to="lab_us-gaap_EquitySecuritiesMember_9ECD2746FADCEE14267DEB6D4D83C027" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_57BEC7020035AFDE4C43EB6D4D833F60_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_57BEC7020035AFDE4C43EB6D4D833F60" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_57BEC7020035AFDE4C43EB6D4D833F60_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_57BEC7020035AFDE4C43EB6D4D833F60" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems" xlink:label="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_57BEC7020035AFDE4C43EB6D4D833F60" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_57BEC7020035AFDE4C43EB6D4D833F60" xlink:to="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesLineItems_57BEC7020035AFDE4C43EB6D4D833F60" xlink:type="arc" />
    <link:label id="lab_pcln_Weightedmaturityofinvestments_0C43658C2CD1838245D9EB6D4D83D63B_terseLabel_en-US" xlink:label="lab_pcln_Weightedmaturityofinvestments_0C43658C2CD1838245D9EB6D4D83D63B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted maturity of investments</link:label>
    <link:label id="lab_pcln_Weightedmaturityofinvestments_0C43658C2CD1838245D9EB6D4D83D63B_label_en-US" xlink:label="lab_pcln_Weightedmaturityofinvestments_0C43658C2CD1838245D9EB6D4D83D63B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted maturity of investments</link:label>
    <link:label id="lab_pcln_Weightedmaturityofinvestments_0C43658C2CD1838245D9EB6D4D83D63B_documentation_en-US" xlink:label="lab_pcln_Weightedmaturityofinvestments_0C43658C2CD1838245D9EB6D4D83D63B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Weighted maturity of investments</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Weightedmaturityofinvestments" xlink:label="loc_pcln_Weightedmaturityofinvestments_0C43658C2CD1838245D9EB6D4D83D63B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Weightedmaturityofinvestments_0C43658C2CD1838245D9EB6D4D83D63B" xlink:to="lab_pcln_Weightedmaturityofinvestments_0C43658C2CD1838245D9EB6D4D83D63B" xlink:type="arc" />
    <link:label id="lab_pcln_DebtInvestmentTerm_4F75E104ECD98A1530D9EB6D4D83D755_terseLabel_en-US" xlink:label="lab_pcln_DebtInvestmentTerm_4F75E104ECD98A1530D9EB6D4D83D755" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Investment, Term</link:label>
    <link:label id="lab_pcln_DebtInvestmentTerm_4F75E104ECD98A1530D9EB6D4D83D755_label_en-US" xlink:label="lab_pcln_DebtInvestmentTerm_4F75E104ECD98A1530D9EB6D4D83D755" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Investment, Term</link:label>
    <link:label id="lab_pcln_DebtInvestmentTerm_4F75E104ECD98A1530D9EB6D4D83D755_documentation_en-US" xlink:label="lab_pcln_DebtInvestmentTerm_4F75E104ECD98A1530D9EB6D4D83D755" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Period of time between issuance and maturity of debt investment, in PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DebtInvestmentTerm" xlink:label="loc_pcln_DebtInvestmentTerm_4F75E104ECD98A1530D9EB6D4D83D755" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DebtInvestmentTerm_4F75E104ECD98A1530D9EB6D4D83D755" xlink:to="lab_pcln_DebtInvestmentTerm_4F75E104ECD98A1530D9EB6D4D83D755" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_70A8432381ED799ADB92EB6D4D843C3D_terseLabel_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_70A8432381ED799ADB92EB6D4D843C3D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Marketable Securities, Realized Gain (Loss)</link:label>
    <link:label id="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_70A8432381ED799ADB92EB6D4D843C3D_label_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_70A8432381ED799ADB92EB6D4D843C3D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketable Securities, Realized Gain (Loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MarketableSecuritiesRealizedGainLoss" xlink:label="loc_us-gaap_MarketableSecuritiesRealizedGainLoss_70A8432381ED799ADB92EB6D4D843C3D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketableSecuritiesRealizedGainLoss_70A8432381ED799ADB92EB6D4D843C3D" xlink:to="lab_us-gaap_MarketableSecuritiesRealizedGainLoss_70A8432381ED799ADB92EB6D4D843C3D" xlink:type="arc" />
    <link:label id="lab_pcln_PeriodoverwhichCtripADSscanbeacquired_0B2BD9A257F1AED691A3EB6D4D84D361_terseLabel_en-US" xlink:label="lab_pcln_PeriodoverwhichCtripADSscanbeacquired_0B2BD9A257F1AED691A3EB6D4D84D361" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Period over which Ctrip ADSs can be acquired</link:label>
    <link:label id="lab_pcln_PeriodoverwhichCtripADSscanbeacquired_0B2BD9A257F1AED691A3EB6D4D84D361_label_en-US" xlink:label="lab_pcln_PeriodoverwhichCtripADSscanbeacquired_0B2BD9A257F1AED691A3EB6D4D84D361" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Period over which Ctrip ADSs can be acquired</link:label>
    <link:label id="lab_pcln_PeriodoverwhichCtripADSscanbeacquired_0B2BD9A257F1AED691A3EB6D4D84D361_documentation_en-US" xlink:label="lab_pcln_PeriodoverwhichCtripADSscanbeacquired_0B2BD9A257F1AED691A3EB6D4D84D361" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Period over which Ctrip ADSs can be acquired by Priceline in order to reach the 10% ownership cap.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_PeriodoverwhichCtripADSscanbeacquired" xlink:label="loc_pcln_PeriodoverwhichCtripADSscanbeacquired_0B2BD9A257F1AED691A3EB6D4D84D361" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_PeriodoverwhichCtripADSscanbeacquired_0B2BD9A257F1AED691A3EB6D4D84D361" xlink:to="lab_pcln_PeriodoverwhichCtripADSscanbeacquired_0B2BD9A257F1AED691A3EB6D4D84D361" xlink:type="arc" />
    <link:label id="lab_pcln_MaximumOwnershipPercentageinCtrip_2DF9E0F95F1FFD673131EB6D4D84EB24_terseLabel_en-US" xlink:label="lab_pcln_MaximumOwnershipPercentageinCtrip_2DF9E0F95F1FFD673131EB6D4D84EB24" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum Ownership Percentage in Ctrip</link:label>
    <link:label id="lab_pcln_MaximumOwnershipPercentageinCtrip_2DF9E0F95F1FFD673131EB6D4D84EB24_label_en-US" xlink:label="lab_pcln_MaximumOwnershipPercentageinCtrip_2DF9E0F95F1FFD673131EB6D4D84EB24" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maximum Ownership Percentage in Ctrip</link:label>
    <link:label id="lab_pcln_MaximumOwnershipPercentageinCtrip_2DF9E0F95F1FFD673131EB6D4D84EB24_documentation_en-US" xlink:label="lab_pcln_MaximumOwnershipPercentageinCtrip_2DF9E0F95F1FFD673131EB6D4D84EB24" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Maximum Ownership Percentage in Ctrip</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_MaximumOwnershipPercentageinCtrip" xlink:label="loc_pcln_MaximumOwnershipPercentageinCtrip_2DF9E0F95F1FFD673131EB6D4D84EB24" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_MaximumOwnershipPercentageinCtrip_2DF9E0F95F1FFD673131EB6D4D84EB24" xlink:to="lab_pcln_MaximumOwnershipPercentageinCtrip_2DF9E0F95F1FFD673131EB6D4D84EB24" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostMethodInvestments_F04252FBE83AA991A492EB6D4D848E1B_terseLabel_en-US" xlink:label="lab_us-gaap_CostMethodInvestments_F04252FBE83AA991A492EB6D4D848E1B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost Method Investments</link:label>
    <link:label id="lab_us-gaap_CostMethodInvestments_F04252FBE83AA991A492EB6D4D848E1B_label_en-US" xlink:label="lab_us-gaap_CostMethodInvestments_F04252FBE83AA991A492EB6D4D848E1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost Method Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CostMethodInvestments" xlink:label="loc_us-gaap_CostMethodInvestments_F04252FBE83AA991A492EB6D4D848E1B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostMethodInvestments_F04252FBE83AA991A492EB6D4D848E1B" xlink:to="lab_us-gaap_CostMethodInvestments_F04252FBE83AA991A492EB6D4D848E1B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAbstract_2CB866ABABCBC34A42FAEB6D4D84C183_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAbstract_2CB866ABABCBC34A42FAEB6D4D84C183" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAbstract_2CB866ABABCBC34A42FAEB6D4D84C183_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAbstract_2CB866ABABCBC34A42FAEB6D4D84C183" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAbstract_2CB866ABABCBC34A42FAEB6D4D84C183" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAbstract_2CB866ABABCBC34A42FAEB6D4D84C183" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAbstract_2CB866ABABCBC34A42FAEB6D4D84C183" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2D224CAFE5B79138E2AEEB6D4D841C60_totalLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2D224CAFE5B79138E2AEEB6D4D841C60" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Cost</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2D224CAFE5B79138E2AEEB6D4D841C60_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2D224CAFE5B79138E2AEEB6D4D841C60" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2D224CAFE5B79138E2AEEB6D4D841C60" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2D224CAFE5B79138E2AEEB6D4D841C60" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_2D224CAFE5B79138E2AEEB6D4D841C60" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_7713A9B9C1F0D9FD35C1EB6D4D84FFDD_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_7713A9B9C1F0D9FD35C1EB6D4D84FFDD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross Unrealized Gains</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_7713A9B9C1F0D9FD35C1EB6D4D84FFDD_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_7713A9B9C1F0D9FD35C1EB6D4D84FFDD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Accumulated Gross Unrealized Gain, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_7713A9B9C1F0D9FD35C1EB6D4D84FFDD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_7713A9B9C1F0D9FD35C1EB6D4D84FFDD" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_7713A9B9C1F0D9FD35C1EB6D4D84FFDD" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_BF208D971CE1D94EB2B9EB6D4D845639_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_BF208D971CE1D94EB2B9EB6D4D845639" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Gross Unrealized Losses</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_BF208D971CE1D94EB2B9EB6D4D845639_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_BF208D971CE1D94EB2B9EB6D4D845639" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Accumulated Gross Unrealized Loss, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_BF208D971CE1D94EB2B9EB6D4D845639" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_BF208D971CE1D94EB2B9EB6D4D845639" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_BF208D971CE1D94EB2B9EB6D4D845639" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecurities_BB736F9D0B6BE673FC48EB6D4D84226B_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_BB736F9D0B6BE673FC48EB6D4D84226B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecurities_BB736F9D0B6BE673FC48EB6D4D84226B_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_BB736F9D0B6BE673FC48EB6D4D84226B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecurities" xlink:label="loc_us-gaap_AvailableForSaleSecurities_BB736F9D0B6BE673FC48EB6D4D84226B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecurities_BB736F9D0B6BE673FC48EB6D4D84226B" xlink:to="lab_us-gaap_AvailableForSaleSecurities_BB736F9D0B6BE673FC48EB6D4D84226B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_D5AD49EEF817DC05D2DF550F8A1A4469_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_D5AD49EEF817DC05D2DF550F8A1A4469" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Attributable to Parent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxAbstract" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_D5AD49EEF817DC05D2DF550F8A1A4469" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_D5AD49EEF817DC05D2DF550F8A1A4469" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_D5AD49EEF817DC05D2DF550F8A1A4469" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_74B5D5955B036B954D96550F8A1ADD4F_terseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_74B5D5955B036B954D96550F8A1ADD4F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_74B5D5955B036B954D96550F8A1ADD4F_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_74B5D5955B036B954D96550F8A1ADD4F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss) Note [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ComprehensiveIncomeNoteTextBlock" xlink:label="loc_us-gaap_ComprehensiveIncomeNoteTextBlock_74B5D5955B036B954D96550F8A1ADD4F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNoteTextBlock_74B5D5955B036B954D96550F8A1ADD4F" xlink:to="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_74B5D5955B036B954D96550F8A1ADD4F" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_AF61706AB988CA0C77D8550F8A321486_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_AF61706AB988CA0C77D8550F8A321486" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_AF61706AB988CA0C77D8550F8A321486" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_AF61706AB988CA0C77D8550F8A321486" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_AF61706AB988CA0C77D8550F8A321486" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D8154AE777321DA50322550F8A32CDDB_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D8154AE777321DA50322550F8A32CDDB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intangible assets</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D8154AE777321DA50322550F8A32CDDB_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D8154AE777321DA50322550F8A32CDDB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D8154AE777321DA50322550F8A32CDDB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D8154AE777321DA50322550F8A32CDDB" xlink:to="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_D8154AE777321DA50322550F8A32CDDB" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_53093DFAB2CA0E556966550F8A323792_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_53093DFAB2CA0E556966550F8A323792" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Annual estimated amortization expense for intangible assets for the next five years and thereafter</link:label>
    <link:label id="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_53093DFAB2CA0E556966550F8A323792_label_en-US" xlink:label="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_53093DFAB2CA0E556966550F8A323792" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock" xlink:label="loc_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_53093DFAB2CA0E556966550F8A323792" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_53093DFAB2CA0E556966550F8A323792" xlink:to="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_53093DFAB2CA0E556966550F8A323792" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfGoodwillTextBlock_A4C7587E4ADB8AE54A18550F8A32F42C_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfGoodwillTextBlock_A4C7587E4ADB8AE54A18550F8A32F42C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:label id="lab_us-gaap_ScheduleOfGoodwillTextBlock_A4C7587E4ADB8AE54A18550F8A32F42C_label_en-US" xlink:label="lab_us-gaap_ScheduleOfGoodwillTextBlock_A4C7587E4ADB8AE54A18550F8A32F42C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Goodwill [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfGoodwillTextBlock" xlink:label="loc_us-gaap_ScheduleOfGoodwillTextBlock_A4C7587E4ADB8AE54A18550F8A32F42C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfGoodwillTextBlock_A4C7587E4ADB8AE54A18550F8A32F42C" xlink:to="lab_us-gaap_ScheduleOfGoodwillTextBlock_A4C7587E4ADB8AE54A18550F8A32F42C" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfStockholdersEquityAbstract_F0060695C3623000D356EAD1239892CF_label_en-US" xlink:label="lab_us-gaap_StatementOfStockholdersEquityAbstract_F0060695C3623000D356EAD1239892CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Stockholders' Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementOfStockholdersEquityAbstract" xlink:label="loc_us-gaap_StatementOfStockholdersEquityAbstract_F0060695C3623000D356EAD1239892CF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfStockholdersEquityAbstract_F0060695C3623000D356EAD1239892CF" xlink:to="lab_us-gaap_StatementOfStockholdersEquityAbstract_F0060695C3623000D356EAD1239892CF" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementTable_7AB3E97969151BE523BDEAD123986763_terseLabel_en-US" xlink:label="lab_us-gaap_StatementTable_7AB3E97969151BE523BDEAD123986763" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
    <link:label id="lab_us-gaap_StatementTable_7AB3E97969151BE523BDEAD123986763_label_en-US" xlink:label="lab_us-gaap_StatementTable_7AB3E97969151BE523BDEAD123986763" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_7AB3E97969151BE523BDEAD123986763" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementTable_7AB3E97969151BE523BDEAD123986763" xlink:to="lab_us-gaap_StatementTable_7AB3E97969151BE523BDEAD123986763" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementEquityComponentsAxis_E5721E1628366EFDD867EAD123980197_terseLabel_en-US" xlink:label="lab_us-gaap_StatementEquityComponentsAxis_E5721E1628366EFDD867EAD123980197" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Components [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementEquityComponentsAxis_E5721E1628366EFDD867EAD123980197_label_en-US" xlink:label="lab_us-gaap_StatementEquityComponentsAxis_E5721E1628366EFDD867EAD123980197" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Components [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_E5721E1628366EFDD867EAD123980197" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_E5721E1628366EFDD867EAD123980197" xlink:to="lab_us-gaap_StatementEquityComponentsAxis_E5721E1628366EFDD867EAD123980197" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityComponentDomain_8173CD9DA23B34C2DCBBEAD1239845D1_terseLabel_en-US" xlink:label="lab_us-gaap_EquityComponentDomain_8173CD9DA23B34C2DCBBEAD1239845D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Component [Domain]</link:label>
    <link:label id="lab_us-gaap_EquityComponentDomain_8173CD9DA23B34C2DCBBEAD1239845D1_label_en-US" xlink:label="lab_us-gaap_EquityComponentDomain_8173CD9DA23B34C2DCBBEAD1239845D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Component [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_8173CD9DA23B34C2DCBBEAD1239845D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityComponentDomain_8173CD9DA23B34C2DCBBEAD1239845D1" xlink:to="lab_us-gaap_EquityComponentDomain_8173CD9DA23B34C2DCBBEAD1239845D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockMember_3E09AFFE338361AC3436EAD1239881FD_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockMember_3E09AFFE338361AC3436EAD1239881FD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common Stock</link:label>
    <link:label id="lab_us-gaap_CommonStockMember_3E09AFFE338361AC3436EAD1239881FD_label_en-US" xlink:label="lab_us-gaap_CommonStockMember_3E09AFFE338361AC3436EAD1239881FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommonStockMember" xlink:label="loc_us-gaap_CommonStockMember_3E09AFFE338361AC3436EAD1239881FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockMember_3E09AFFE338361AC3436EAD1239881FD" xlink:to="lab_us-gaap_CommonStockMember_3E09AFFE338361AC3436EAD1239881FD" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockMember_2F3A5196FBF076CFF884EAD1239995B8_terseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockMember_2F3A5196FBF076CFF884EAD1239995B8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Treasury Stock</link:label>
    <link:label id="lab_us-gaap_TreasuryStockMember_2F3A5196FBF076CFF884EAD1239995B8_label_en-US" xlink:label="lab_us-gaap_TreasuryStockMember_2F3A5196FBF076CFF884EAD1239995B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockMember" xlink:label="loc_us-gaap_TreasuryStockMember_2F3A5196FBF076CFF884EAD1239995B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockMember_2F3A5196FBF076CFF884EAD1239995B8" xlink:to="lab_us-gaap_TreasuryStockMember_2F3A5196FBF076CFF884EAD1239995B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalMember_540B5AA06EF7B15EC920EAD12399B0C8_terseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalMember_540B5AA06EF7B15EC920EAD12399B0C8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additional Paid-in Capital</link:label>
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalMember_540B5AA06EF7B15EC920EAD12399B0C8_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalMember_540B5AA06EF7B15EC920EAD12399B0C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Paid-in Capital [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AdditionalPaidInCapitalMember" xlink:label="loc_us-gaap_AdditionalPaidInCapitalMember_540B5AA06EF7B15EC920EAD12399B0C8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdditionalPaidInCapitalMember_540B5AA06EF7B15EC920EAD12399B0C8" xlink:to="lab_us-gaap_AdditionalPaidInCapitalMember_540B5AA06EF7B15EC920EAD12399B0C8" xlink:type="arc" />
    <link:label id="lab_us-gaap_RetainedEarningsMember_E9B88462DA2BA52B58ECEAD12399770E_terseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_E9B88462DA2BA52B58ECEAD12399770E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Earnings</link:label>
    <link:label id="lab_us-gaap_RetainedEarningsMember_E9B88462DA2BA52B58ECEAD12399770E_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_E9B88462DA2BA52B58ECEAD12399770E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retained Earnings [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RetainedEarningsMember" xlink:label="loc_us-gaap_RetainedEarningsMember_E9B88462DA2BA52B58ECEAD12399770E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RetainedEarningsMember_E9B88462DA2BA52B58ECEAD12399770E" xlink:to="lab_us-gaap_RetainedEarningsMember_E9B88462DA2BA52B58ECEAD12399770E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_BCB888600C3FA346610BEAD12399B4AD_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_BCB888600C3FA346610BEAD12399B4AD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss)</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_BCB888600C3FA346610BEAD12399B4AD_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_BCB888600C3FA346610BEAD12399B4AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">AOCI Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_BCB888600C3FA346610BEAD12399B4AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_BCB888600C3FA346610BEAD12399B4AD" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_BCB888600C3FA346610BEAD12399B4AD" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementLineItems_C7468660E9B3B6ECDEE2EAD1239974D8_terseLabel_en-US" xlink:label="lab_us-gaap_StatementLineItems_C7468660E9B3B6ECDEE2EAD1239974D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement</link:label>
    <link:label id="lab_us-gaap_StatementLineItems_C7468660E9B3B6ECDEE2EAD1239974D8_label_en-US" xlink:label="lab_us-gaap_StatementLineItems_C7468660E9B3B6ECDEE2EAD1239974D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_C7468660E9B3B6ECDEE2EAD1239974D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementLineItems_C7468660E9B3B6ECDEE2EAD1239974D8" xlink:to="lab_us-gaap_StatementLineItems_C7468660E9B3B6ECDEE2EAD1239974D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_5130454E1DE164C45552EAD12399FE50_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_5130454E1DE164C45552EAD12399FE50" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Stockholders' Equity</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_5130454E1DE164C45552EAD12399FE50_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_5130454E1DE164C45552EAD12399FE50" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Stockholders' Equity [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncreaseDecreaseInStockholdersEquityRollForward" xlink:label="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_5130454E1DE164C45552EAD12399FE50" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_5130454E1DE164C45552EAD12399FE50" xlink:to="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_5130454E1DE164C45552EAD12399FE50" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquity_4E391516ABE3F4A18AFDEAD12399D64A_periodStartLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_4E391516ABE3F4A18AFDEAD12399D64A" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance</link:label>
    <link:label id="lab_us-gaap_StockholdersEquity_4E391516ABE3F4A18AFDEAD12399D64A_label_en-US" xlink:label="lab_us-gaap_StockholdersEquity_4E391516ABE3F4A18AFDEAD12399D64A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_4E391516ABE3F4A18AFDEAD12399D64A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquity_4E391516ABE3F4A18AFDEAD12399D64A" xlink:to="lab_us-gaap_StockholdersEquity_4E391516ABE3F4A18AFDEAD12399D64A" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_073D74DCCEE66974333CEAD1239988F3_periodStartLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_073D74DCCEE66974333CEAD1239988F3" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance (in shares)</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_073D74DCCEE66974333CEAD1239988F3_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_073D74DCCEE66974333CEAD1239988F3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares, Outstanding</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_073D74DCCEE66974333CEAD1239988F3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesOutstanding_073D74DCCEE66974333CEAD1239988F3" xlink:to="lab_us-gaap_CommonStockSharesOutstanding_073D74DCCEE66974333CEAD1239988F3" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_3FA1571F4FEDB9443DC2EAD12399C9C1_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_3FA1571F4FEDB9443DC2EAD12399C9C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net income applicable to common stockholders</link:label>
    <link:label id="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_3FA1571F4FEDB9443DC2EAD12399C9C1_label_en-US" xlink:label="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_3FA1571F4FEDB9443DC2EAD12399C9C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Available to Common Stockholders, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic" xlink:label="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_3FA1571F4FEDB9443DC2EAD12399C9C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_3FA1571F4FEDB9443DC2EAD12399C9C1" xlink:to="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_3FA1571F4FEDB9443DC2EAD12399C9C1" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentNetOfTaxPortionAttributableToParent_FAAE709D8CAFBA999294EAD123993119_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentNetOfTaxPortionAttributableToParent_FAAE709D8CAFBA999294EAD123993119" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrealized gain (loss) on marketable securities, net</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentNetOfTaxPortionAttributableToParent_FAAE709D8CAFBA999294EAD123993119_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentNetOfTaxPortionAttributableToParent_FAAE709D8CAFBA999294EAD123993119" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Available-for-sale Securities Adjustment, Net of Tax, Portion Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentNetOfTaxPortionAttributableToParent" xlink:label="loc_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentNetOfTaxPortionAttributableToParent_FAAE709D8CAFBA999294EAD123993119" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentNetOfTaxPortionAttributableToParent_FAAE709D8CAFBA999294EAD123993119" xlink:to="lab_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentNetOfTaxPortionAttributableToParent_FAAE709D8CAFBA999294EAD123993119" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent_F718FD819F5758DADE88EAD123997476_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent_F718FD819F5758DADE88EAD123997476" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency translation adjustments, net</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent_F718FD819F5758DADE88EAD123997476_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent_F718FD819F5758DADE88EAD123997476" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Foreign Currency Transaction and Translation Adjustment, Net of Tax, Portion Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent" xlink:label="loc_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent_F718FD819F5758DADE88EAD123997476" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent_F718FD819F5758DADE88EAD123997476" xlink:to="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent_F718FD819F5758DADE88EAD123997476" xlink:type="arc" />
    <link:label id="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_287750C74CAD5F7D7B74EAD123994C42_verboseLabel_en-US" xlink:label="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_287750C74CAD5F7D7B74EAD123994C42" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Redeemable noncontrolling interests fair value adjustments</link:label>
    <link:label id="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_287750C74CAD5F7D7B74EAD123994C42_label_en-US" xlink:label="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_287750C74CAD5F7D7B74EAD123994C42" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interests Fair Value Adjustment, Net of Tax</link:label>
    <link:label id="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_287750C74CAD5F7D7B74EAD123994C42_documentation_en-US" xlink:label="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_287750C74CAD5F7D7B74EAD123994C42" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the effect due to a change in redeemable noncontrolling interest during the period as a result of change in the fair value of redeemable noncontrolling interest.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax" xlink:label="loc_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_287750C74CAD5F7D7B74EAD123994C42" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_287750C74CAD5F7D7B74EAD123994C42" xlink:to="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_287750C74CAD5F7D7B74EAD123994C42" xlink:type="arc" />
    <link:label id="lab_pcln_ReclassificationAdjustmentForConvertibleDebtInMezzanine_C7CA130D308460CC01B3EAD1239AD34C_terseLabel_en-US" xlink:label="lab_pcln_ReclassificationAdjustmentForConvertibleDebtInMezzanine_C7CA130D308460CC01B3EAD1239AD34C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reclassification adjustment for convertible debt in mezzanine</link:label>
    <link:label id="lab_pcln_ReclassificationAdjustmentForConvertibleDebtInMezzanine_C7CA130D308460CC01B3EAD1239AD34C_label_en-US" xlink:label="lab_pcln_ReclassificationAdjustmentForConvertibleDebtInMezzanine_C7CA130D308460CC01B3EAD1239AD34C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reclassification Adjustment for Convertible Debt in Mezzanine</link:label>
    <link:label id="lab_pcln_ReclassificationAdjustmentForConvertibleDebtInMezzanine_C7CA130D308460CC01B3EAD1239AD34C_documentation_en-US" xlink:label="lab_pcln_ReclassificationAdjustmentForConvertibleDebtInMezzanine_C7CA130D308460CC01B3EAD1239AD34C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reclassification adjustment for convertible debt in mezzanine related to accretion in redemption value of convertible debt and adjustment from equity to mezzanine, if debt is convertible.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ReclassificationAdjustmentForConvertibleDebtInMezzanine" xlink:label="loc_pcln_ReclassificationAdjustmentForConvertibleDebtInMezzanine_C7CA130D308460CC01B3EAD1239AD34C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ReclassificationAdjustmentForConvertibleDebtInMezzanine_C7CA130D308460CC01B3EAD1239AD34C" xlink:to="lab_pcln_ReclassificationAdjustmentForConvertibleDebtInMezzanine_C7CA130D308460CC01B3EAD1239AD34C" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_E23D120FE2AFB3E151C2EAD1239A93B6_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_E23D120FE2AFB3E151C2EAD1239A93B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Exercise of stock options and vesting of restricted stock units and performance share units</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_E23D120FE2AFB3E151C2EAD1239A93B6_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_E23D120FE2AFB3E151C2EAD1239A93B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Share-based Compensation, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_E23D120FE2AFB3E151C2EAD1239A93B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_E23D120FE2AFB3E151C2EAD1239A93B6" xlink:to="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensationGross_E23D120FE2AFB3E151C2EAD1239A93B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_B8BFF6690D1596EEB39DEAD1239A7AAF_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_B8BFF6690D1596EEB39DEAD1239A7AAF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Exercise of stock options and vesting of restricted stock units and performance share units (in shares)</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_B8BFF6690D1596EEB39DEAD1239A7AAF_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_B8BFF6690D1596EEB39DEAD1239A7AAF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Share-based Compensation, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_B8BFF6690D1596EEB39DEAD1239A7AAF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_B8BFF6690D1596EEB39DEAD1239A7AAF" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesShareBasedCompensationGross_B8BFF6690D1596EEB39DEAD1239A7AAF" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_347725D3DE0A4D42FF04EAD1239AC6FF_negatedLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_347725D3DE0A4D42FF04EAD1239AC6FF" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Repurchase of common stock</link:label>
    <link:label id="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_347725D3DE0A4D42FF04EAD1239AC6FF_label_en-US" xlink:label="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_347725D3DE0A4D42FF04EAD1239AC6FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock, Value, Acquired, Cost Method</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockValueAcquiredCostMethod" xlink:label="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_347725D3DE0A4D42FF04EAD1239AC6FF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_347725D3DE0A4D42FF04EAD1239AC6FF" xlink:to="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_347725D3DE0A4D42FF04EAD1239AC6FF" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockSharesAcquired_A9F6FE18ED237E53EB61EAD1239AF5B9_negatedLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockSharesAcquired_A9F6FE18ED237E53EB61EAD1239AF5B9" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Repurchase of common stock (in shares)</link:label>
    <link:label id="lab_us-gaap_TreasuryStockSharesAcquired_A9F6FE18ED237E53EB61EAD1239AF5B9_label_en-US" xlink:label="lab_us-gaap_TreasuryStockSharesAcquired_A9F6FE18ED237E53EB61EAD1239AF5B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock, Shares, Acquired</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockSharesAcquired" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_A9F6FE18ED237E53EB61EAD1239AF5B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockSharesAcquired_A9F6FE18ED237E53EB61EAD1239AF5B9" xlink:to="lab_us-gaap_TreasuryStockSharesAcquired_A9F6FE18ED237E53EB61EAD1239AF5B9" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_449A5933A5175174BCF4EAD1239A802D_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_449A5933A5175174BCF4EAD1239A802D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation and other stock-based payments</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_449A5933A5175174BCF4EAD1239A802D_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_449A5933A5175174BCF4EAD1239A802D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Share-based Compensation, Requisite Service Period Recognition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_449A5933A5175174BCF4EAD1239A802D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_449A5933A5175174BCF4EAD1239A802D" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_449A5933A5175174BCF4EAD1239A802D" xlink:type="arc" />
    <link:label id="lab_pcln_AdjustmentsToAdditionalPaidInCapitalSeniorConvertibleNotesConverted_00A710F9A9B374595456EAD1239A443C_terseLabel_en-US" xlink:label="lab_pcln_AdjustmentsToAdditionalPaidInCapitalSeniorConvertibleNotesConverted_00A710F9A9B374595456EAD1239A443C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Conversion of debt</link:label>
    <link:label id="lab_pcln_AdjustmentsToAdditionalPaidInCapitalSeniorConvertibleNotesConverted_00A710F9A9B374595456EAD1239A443C_label_en-US" xlink:label="lab_pcln_AdjustmentsToAdditionalPaidInCapitalSeniorConvertibleNotesConverted_00A710F9A9B374595456EAD1239A443C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital Senior Convertible Notes Converted</link:label>
    <link:label id="lab_pcln_AdjustmentsToAdditionalPaidInCapitalSeniorConvertibleNotesConverted_00A710F9A9B374595456EAD1239A443C_documentation_en-US" xlink:label="lab_pcln_AdjustmentsToAdditionalPaidInCapitalSeniorConvertibleNotesConverted_00A710F9A9B374595456EAD1239A443C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This elements represents the adjustments to additional paid-in capital for the conversion of convertible debt, including an offset for par value of common stock issued; gain/loss on the conversion; and, if elected by the entity, the cash paid for the conversion premium in excess of the principal amount of the debt.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_AdjustmentsToAdditionalPaidInCapitalSeniorConvertibleNotesConverted" xlink:label="loc_pcln_AdjustmentsToAdditionalPaidInCapitalSeniorConvertibleNotesConverted_00A710F9A9B374595456EAD1239A443C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AdjustmentsToAdditionalPaidInCapitalSeniorConvertibleNotesConverted_00A710F9A9B374595456EAD1239A443C" xlink:to="lab_pcln_AdjustmentsToAdditionalPaidInCapitalSeniorConvertibleNotesConverted_00A710F9A9B374595456EAD1239A443C" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities_C184438F366336C4C36CEAD1239A3D2D_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities_C184438F366336C4C36CEAD1239A3D2D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Conversion of debt (in shares)</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities_C184438F366336C4C36CEAD1239A3D2D_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities_C184438F366336C4C36CEAD1239A3D2D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Conversion of Convertible Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities_C184438F366336C4C36CEAD1239A3D2D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities_C184438F366336C4C36CEAD1239A3D2D" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities_C184438F366336C4C36CEAD1239A3D2D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt_308B66FC9BF124B9EC2DEAD1239AA4D6_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt_308B66FC9BF124B9EC2DEAD1239AA4D6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Issuance of senior convertible notes</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt_308B66FC9BF124B9EC2DEAD1239AA4D6_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt_308B66FC9BF124B9EC2DEAD1239AA4D6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Equity Component of Convertible Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt_308B66FC9BF124B9EC2DEAD1239AA4D6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt_308B66FC9BF124B9EC2DEAD1239AA4D6" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebt_308B66FC9BF124B9EC2DEAD1239AA4D6" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueAcquisitions_0BFF4ACEBFCCDAC2A1A2EAD1239AB419_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueAcquisitions_0BFF4ACEBFCCDAC2A1A2EAD1239AB419" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock issued in an acquisition</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueAcquisitions_0BFF4ACEBFCCDAC2A1A2EAD1239AB419_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueAcquisitions_0BFF4ACEBFCCDAC2A1A2EAD1239AB419" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Acquisitions</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueAcquisitions" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueAcquisitions_0BFF4ACEBFCCDAC2A1A2EAD1239AB419" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodValueAcquisitions_0BFF4ACEBFCCDAC2A1A2EAD1239AB419" xlink:to="lab_us-gaap_StockIssuedDuringPeriodValueAcquisitions_0BFF4ACEBFCCDAC2A1A2EAD1239AB419" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesAcquisitions_8F19958A2ED5B2A58B5DEAD1239A6B7E_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesAcquisitions_8F19958A2ED5B2A58B5DEAD1239A6B7E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common stock issued in an acquisition (in shares)</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesAcquisitions_8F19958A2ED5B2A58B5DEAD1239A6B7E_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesAcquisitions_8F19958A2ED5B2A58B5DEAD1239A6B7E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Shares, Acquisitions</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesAcquisitions" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesAcquisitions_8F19958A2ED5B2A58B5DEAD1239A6B7E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesAcquisitions_8F19958A2ED5B2A58B5DEAD1239A6B7E" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesAcquisitions_8F19958A2ED5B2A58B5DEAD1239A6B7E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_A89DE70825E4A2CAD15EEAD1239B40A6_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_A89DE70825E4A2CAD15EEAD1239B40A6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity assumed in acquisition</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_A89DE70825E4A2CAD15EEAD1239B40A6_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_A89DE70825E4A2CAD15EEAD1239B40A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalOther" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_A89DE70825E4A2CAD15EEAD1239B40A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_A89DE70825E4A2CAD15EEAD1239B40A6" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalOther_A89DE70825E4A2CAD15EEAD1239B40A6" xlink:type="arc" />
    <link:label id="lab_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_533883CD640643F490AAEAD1239B282F_negatedTerseLabel_en-US" xlink:label="lab_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_533883CD640643F490AAEAD1239B282F" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Settlement of conversion spread hedges</link:label>
    <link:label id="lab_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_533883CD640643F490AAEAD1239B282F_label_en-US" xlink:label="lab_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_533883CD640643F490AAEAD1239B282F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reacquired Shares, Settlement Of Conversion Spread Hedges, Value</link:label>
    <link:label id="lab_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_533883CD640643F490AAEAD1239B282F_documentation_en-US" xlink:label="lab_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_533883CD640643F490AAEAD1239B282F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reacquired Shares, Settlement Of Conversion Spread Hedges, Value</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue" xlink:label="loc_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_533883CD640643F490AAEAD1239B282F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_533883CD640643F490AAEAD1239B282F" xlink:to="lab_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_533883CD640643F490AAEAD1239B282F" xlink:type="arc" />
    <link:label id="lab_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_15CD68BE4E7D0A1A5DB5EAD1239B5F80_negatedTerseLabel_en-US" xlink:label="lab_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_15CD68BE4E7D0A1A5DB5EAD1239B5F80" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Settlement of conversion spread hedges, shares</link:label>
    <link:label id="lab_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_15CD68BE4E7D0A1A5DB5EAD1239B5F80_label_en-US" xlink:label="lab_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_15CD68BE4E7D0A1A5DB5EAD1239B5F80" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reacquired Shares, Settlement of Conversion Spread Hedges, Shares</link:label>
    <link:label id="lab_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_15CD68BE4E7D0A1A5DB5EAD1239B5F80_documentation_en-US" xlink:label="lab_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_15CD68BE4E7D0A1A5DB5EAD1239B5F80" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reacquired Shares, Settlement of Conversion Spread Hedges, Shares</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares" xlink:label="loc_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_15CD68BE4E7D0A1A5DB5EAD1239B5F80" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_15CD68BE4E7D0A1A5DB5EAD1239B5F80" xlink:to="lab_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_15CD68BE4E7D0A1A5DB5EAD1239B5F80" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_CFFECA9D70F17E498CE7EAD1239BAB88_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_CFFECA9D70F17E498CE7EAD1239BAB88" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Excess tax benefits on stock-based awards</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_CFFECA9D70F17E498CE7EAD1239BAB88_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_CFFECA9D70F17E498CE7EAD1239BAB88" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Income Tax Benefit from Share-based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_CFFECA9D70F17E498CE7EAD1239BAB88" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_CFFECA9D70F17E498CE7EAD1239BAB88" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalTaxEffectFromShareBasedCompensation_CFFECA9D70F17E498CE7EAD1239BAB88" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquity_16653D17E6B4C87339F8EAD1239BA6FD_periodEndLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_16653D17E6B4C87339F8EAD1239BA6FD" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_16653D17E6B4C87339F8EAD1239BA6FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquity_16653D17E6B4C87339F8EAD1239BA6FD" xlink:to="lab_us-gaap_StockholdersEquity_16653D17E6B4C87339F8EAD1239BA6FD" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesOutstanding_1253AE45C8F416D0F9D4EAD1239B9DF1_periodEndLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesOutstanding_1253AE45C8F416D0F9D4EAD1239B9DF1" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_1253AE45C8F416D0F9D4EAD1239B9DF1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesOutstanding_1253AE45C8F416D0F9D4EAD1239B9DF1" xlink:to="lab_us-gaap_CommonStockSharesOutstanding_1253AE45C8F416D0F9D4EAD1239B9DF1" xlink:type="arc" />
    <link:label id="lab_us-gaap_SalesRevenueNet_9BAA62BE408796A1CAC0EAB0656E085C_verboseLabel_en-US" xlink:label="lab_us-gaap_SalesRevenueNet_9BAA62BE408796A1CAC0EAB0656E085C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Total revenues</link:label>
    <link:label id="lab_us-gaap_SalesRevenueNet_9BAA62BE408796A1CAC0EAB0656E085C_label_en-US" xlink:label="lab_us-gaap_SalesRevenueNet_9BAA62BE408796A1CAC0EAB0656E085C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SalesRevenueNet" xlink:label="loc_us-gaap_SalesRevenueNet_9BAA62BE408796A1CAC0EAB0656E085C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SalesRevenueNet_9BAA62BE408796A1CAC0EAB0656E085C" xlink:to="lab_us-gaap_SalesRevenueNet_9BAA62BE408796A1CAC0EAB0656E085C" xlink:type="arc" />
    <link:label id="lab_us-gaap_GrossProfit_FCE0AFCD6D9753F9330EEAB0656E9D31_terseLabel_en-US" xlink:label="lab_us-gaap_GrossProfit_FCE0AFCD6D9753F9330EEAB0656E9D31" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross profit</link:label>
    <link:label id="lab_us-gaap_GrossProfit_FCE0AFCD6D9753F9330EEAB0656E9D31_label_en-US" xlink:label="lab_us-gaap_GrossProfit_FCE0AFCD6D9753F9330EEAB0656E9D31" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gross Profit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GrossProfit" xlink:label="loc_us-gaap_GrossProfit_FCE0AFCD6D9753F9330EEAB0656E9D31" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GrossProfit_FCE0AFCD6D9753F9330EEAB0656E9D31" xlink:to="lab_us-gaap_GrossProfit_FCE0AFCD6D9753F9330EEAB0656E9D31" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProfitLoss_74CAC936DF8C3A27B233EAB0656F6397_verboseLabel_en-US" xlink:label="lab_us-gaap_ProfitLoss_74CAC936DF8C3A27B233EAB0656F6397" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net income</link:label>
    <link:label id="lab_us-gaap_ProfitLoss_74CAC936DF8C3A27B233EAB0656F6397_label_en-US" xlink:label="lab_us-gaap_ProfitLoss_74CAC936DF8C3A27B233EAB0656F6397" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss), Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProfitLoss" xlink:label="loc_us-gaap_ProfitLoss_74CAC936DF8C3A27B233EAB0656F6397" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProfitLoss_74CAC936DF8C3A27B233EAB0656F6397" xlink:to="lab_us-gaap_ProfitLoss_74CAC936DF8C3A27B233EAB0656F6397" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareBasic_2181F564BF56BA6C4791EAB0656F0D85_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_2181F564BF56BA6C4791EAB0656F0D85" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net income applicable to common stockholders per basic common share</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareBasic_2181F564BF56BA6C4791EAB0656F0D85_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_2181F564BF56BA6C4791EAB0656F0D85" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_2181F564BF56BA6C4791EAB0656F0D85" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareBasic_2181F564BF56BA6C4791EAB0656F0D85" xlink:to="lab_us-gaap_EarningsPerShareBasic_2181F564BF56BA6C4791EAB0656F0D85" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_BCC08B425A979A22DDC4EAB0656FAFC6_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_BCC08B425A979A22DDC4EAB0656FAFC6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net income applicable to common stockholders per diluted common share</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_BCC08B425A979A22DDC4EAB0656FAFC6_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_BCC08B425A979A22DDC4EAB0656FAFC6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_BCC08B425A979A22DDC4EAB0656FAFC6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareDiluted_BCC08B425A979A22DDC4EAB0656FAFC6" xlink:to="lab_us-gaap_EarningsPerShareDiluted_BCC08B425A979A22DDC4EAB0656FAFC6" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationsAbstract_35951713387B82B17658E6BDA6E68EBC_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationsAbstract_35951713387B82B17658E6BDA6E68EBC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combinations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessCombinationsAbstract" xlink:label="loc_us-gaap_BusinessCombinationsAbstract_35951713387B82B17658E6BDA6E68EBC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationsAbstract_35951713387B82B17658E6BDA6E68EBC" xlink:to="lab_us-gaap_BusinessCombinationsAbstract_35951713387B82B17658E6BDA6E68EBC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock_E180AF06B7BE3926D1EBE6BDA6E687EA_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock_E180AF06B7BE3926D1EBE6BDA6E687EA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Purchase Price Allocation</link:label>
    <link:label id="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock_E180AF06B7BE3926D1EBE6BDA6E687EA_label_en-US" xlink:label="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock_E180AF06B7BE3926D1EBE6BDA6E687EA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Business Acquisitions, by Acquisition [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock" xlink:label="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock_E180AF06B7BE3926D1EBE6BDA6E687EA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock_E180AF06B7BE3926D1EBE6BDA6E687EA" xlink:to="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTextBlock_E180AF06B7BE3926D1EBE6BDA6E687EA" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareAbstract_BC5CCEFBB82BB8D0D002550F8D9DF3E7_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_BC5CCEFBB82BB8D0D002550F8D9DF3E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_BC5CCEFBB82BB8D0D002550F8D9DF3E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareAbstract_BC5CCEFBB82BB8D0D002550F8D9DF3E7" xlink:to="lab_us-gaap_EarningsPerShareAbstract_BC5CCEFBB82BB8D0D002550F8D9DF3E7" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfWeightedAverageNumberOfSharesTableTextBlock_0C11DD80289535B71989550F8D9D950A_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfWeightedAverageNumberOfSharesTableTextBlock_0C11DD80289535B71989550F8D9D950A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reconciliation of the weighted average number of shares outstanding used in calculating diluted earnings per share</link:label>
    <link:label id="lab_us-gaap_ScheduleOfWeightedAverageNumberOfSharesTableTextBlock_0C11DD80289535B71989550F8D9D950A_label_en-US" xlink:label="lab_us-gaap_ScheduleOfWeightedAverageNumberOfSharesTableTextBlock_0C11DD80289535B71989550F8D9D950A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Weighted Average Number of Shares [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfWeightedAverageNumberOfSharesTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfWeightedAverageNumberOfSharesTableTextBlock_0C11DD80289535B71989550F8D9D950A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfWeightedAverageNumberOfSharesTableTextBlock_0C11DD80289535B71989550F8D9D950A" xlink:to="lab_us-gaap_ScheduleOfWeightedAverageNumberOfSharesTableTextBlock_0C11DD80289535B71989550F8D9D950A" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxDisclosureAbstract_529486272D57B0804FA8550F8E5D84E8_label_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureAbstract_529486272D57B0804FA8550F8E5D84E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_529486272D57B0804FA8550F8E5D84E8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_529486272D57B0804FA8550F8E5D84E8" xlink:to="lab_us-gaap_IncomeTaxDisclosureAbstract_529486272D57B0804FA8550F8E5D84E8" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxDisclosureTextBlock_C6636FBACA392176F21B550F8E5DC369_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureTextBlock_C6636FBACA392176F21B550F8E5DC369" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">INCOME TAXES</link:label>
    <link:label id="lab_us-gaap_IncomeTaxDisclosureTextBlock_C6636FBACA392176F21B550F8E5DC369_label_en-US" xlink:label="lab_us-gaap_IncomeTaxDisclosureTextBlock_C6636FBACA392176F21B550F8E5DC369" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxDisclosureTextBlock" xlink:label="loc_us-gaap_IncomeTaxDisclosureTextBlock_C6636FBACA392176F21B550F8E5DC369" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxDisclosureTextBlock_C6636FBACA392176F21B550F8E5DC369" xlink:to="lab_us-gaap_IncomeTaxDisclosureTextBlock_C6636FBACA392176F21B550F8E5DC369" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_340CECD476E5EE0024DDDB78E866C62E_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_340CECD476E5EE0024DDDB78E866C62E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_340CECD476E5EE0024DDDB78E866C62E_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_340CECD476E5EE0024DDDB78E866C62E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurements, Recurring and Nonrecurring [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_340CECD476E5EE0024DDDB78E866C62E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_340CECD476E5EE0024DDDB78E866C62E" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_340CECD476E5EE0024DDDB78E866C62E" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentRiskAxis_4B7C1BC095E57856B297DB78E8666AAE_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentRiskAxis_4B7C1BC095E57856B297DB78E8666AAE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Instrument [Axis]</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentRiskAxis_4B7C1BC095E57856B297DB78E8666AAE_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentRiskAxis_4B7C1BC095E57856B297DB78E8666AAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instrument [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DerivativeInstrumentRiskAxis" xlink:label="loc_us-gaap_DerivativeInstrumentRiskAxis_4B7C1BC095E57856B297DB78E8666AAE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentRiskAxis_4B7C1BC095E57856B297DB78E8666AAE" xlink:to="lab_us-gaap_DerivativeInstrumentRiskAxis_4B7C1BC095E57856B297DB78E8666AAE" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeContractTypeDomain_CC0CEC0C5727DD22911CDB78E86687B5_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeContractTypeDomain_CC0CEC0C5727DD22911CDB78E86687B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Contract [Domain]</link:label>
    <link:label id="lab_us-gaap_DerivativeContractTypeDomain_CC0CEC0C5727DD22911CDB78E86687B5_label_en-US" xlink:label="lab_us-gaap_DerivativeContractTypeDomain_CC0CEC0C5727DD22911CDB78E86687B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Contract [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DerivativeContractTypeDomain" xlink:label="loc_us-gaap_DerivativeContractTypeDomain_CC0CEC0C5727DD22911CDB78E86687B5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeContractTypeDomain_CC0CEC0C5727DD22911CDB78E86687B5" xlink:to="lab_us-gaap_DerivativeContractTypeDomain_CC0CEC0C5727DD22911CDB78E86687B5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForwardContractsMember_8AEB9F135B789BDD21C4DB78E86636FE_terseLabel_en-US" xlink:label="lab_us-gaap_ForwardContractsMember_8AEB9F135B789BDD21C4DB78E86636FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign exchange derivatives</link:label>
    <link:label id="lab_us-gaap_ForwardContractsMember_8AEB9F135B789BDD21C4DB78E86636FE_label_en-US" xlink:label="lab_us-gaap_ForwardContractsMember_8AEB9F135B789BDD21C4DB78E86636FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Forward Contracts [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForwardContractsMember" xlink:label="loc_us-gaap_ForwardContractsMember_8AEB9F135B789BDD21C4DB78E86636FE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForwardContractsMember_8AEB9F135B789BDD21C4DB78E86636FE" xlink:to="lab_us-gaap_ForwardContractsMember_8AEB9F135B789BDD21C4DB78E86636FE" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAxis_8988F1C1526FD7911B98DB78E867897C_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAxis_8988F1C1526FD7911B98DB78E867897C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents [Axis]</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAxis_8988F1C1526FD7911B98DB78E867897C_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAxis_8988F1C1526FD7911B98DB78E867897C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashAndCashEquivalentsAxis" xlink:label="loc_us-gaap_CashAndCashEquivalentsAxis_8988F1C1526FD7911B98DB78E867897C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAxis_8988F1C1526FD7911B98DB78E867897C" xlink:to="lab_us-gaap_CashAndCashEquivalentsAxis_8988F1C1526FD7911B98DB78E867897C" xlink:type="arc" />
    <link:label id="lab_us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember_85FAB9B341852D8271B1DB78E86C0C49_terseLabel_en-US" xlink:label="lab_us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember_85FAB9B341852D8271B1DB78E86C0C49" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents [Domain]</link:label>
    <link:label id="lab_us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember_85FAB9B341852D8271B1DB78E86C0C49_label_en-US" xlink:label="lab_us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember_85FAB9B341852D8271B1DB78E86C0C49" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember" xlink:label="loc_us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember_85FAB9B341852D8271B1DB78E86C0C49" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember_85FAB9B341852D8271B1DB78E86C0C49" xlink:to="lab_us-gaap_RestrictedCashAndCashEquivalentsCashAndCashEquivalentsMember_85FAB9B341852D8271B1DB78E86C0C49" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashEquivalentsMember_661AE2C3BDDC495957ECDB78E86C519E_terseLabel_en-US" xlink:label="lab_us-gaap_CashEquivalentsMember_661AE2C3BDDC495957ECDB78E86C519E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashEquivalentsMember_661AE2C3BDDC495957ECDB78E86C519E_label_en-US" xlink:label="lab_us-gaap_CashEquivalentsMember_661AE2C3BDDC495957ECDB78E86C519E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash Equivalents [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashEquivalentsMember" xlink:label="loc_us-gaap_CashEquivalentsMember_661AE2C3BDDC495957ECDB78E86C519E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashEquivalentsMember_661AE2C3BDDC495957ECDB78E86C519E" xlink:to="lab_us-gaap_CashEquivalentsMember_661AE2C3BDDC495957ECDB78E86C519E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByMeasurementFrequencyAxis_93C82213AB5F0BE8D0FFDB78E86CE5FB_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementFrequencyAxis_93C82213AB5F0BE8D0FFDB78E86CE5FB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value by Measurement Frequency [Axis]</link:label>
    <link:label id="lab_us-gaap_FairValueByMeasurementFrequencyAxis_93C82213AB5F0BE8D0FFDB78E86CE5FB_label_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementFrequencyAxis_93C82213AB5F0BE8D0FFDB78E86CE5FB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Measurement Frequency [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_93C82213AB5F0BE8D0FFDB78E86CE5FB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_93C82213AB5F0BE8D0FFDB78E86CE5FB" xlink:to="lab_us-gaap_FairValueByMeasurementFrequencyAxis_93C82213AB5F0BE8D0FFDB78E86CE5FB" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementFrequencyDomain_386CC4A2FAF3EFB93065DB78E86C3766_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementFrequencyDomain_386CC4A2FAF3EFB93065DB78E86C3766" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement Frequency [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementFrequencyDomain_386CC4A2FAF3EFB93065DB78E86C3766_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementFrequencyDomain_386CC4A2FAF3EFB93065DB78E86C3766" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement Frequency [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_386CC4A2FAF3EFB93065DB78E86C3766" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_386CC4A2FAF3EFB93065DB78E86C3766" xlink:to="lab_us-gaap_FairValueMeasurementFrequencyDomain_386CC4A2FAF3EFB93065DB78E86C3766" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsRecurringMember_8264301A157AF9A4DDE1DB78E86C6E64_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsRecurringMember_8264301A157AF9A4DDE1DB78E86C6E64" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Recurring Basis</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsRecurringMember_8264301A157AF9A4DDE1DB78E86C6E64_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsRecurringMember_8264301A157AF9A4DDE1DB78E86C6E64" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurements, Recurring [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsRecurringMember_8264301A157AF9A4DDE1DB78E86C6E64" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsRecurringMember_8264301A157AF9A4DDE1DB78E86C6E64" xlink:to="lab_us-gaap_FairValueMeasurementsRecurringMember_8264301A157AF9A4DDE1DB78E86C6E64" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_8A86E90A36958AB1DF49DB78E86D2634_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_8A86E90A36958AB1DF49DB78E86D2634" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Hierarchy [Axis]</link:label>
    <link:label id="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_8A86E90A36958AB1DF49DB78E86D2634_label_en-US" xlink:label="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_8A86E90A36958AB1DF49DB78E86D2634" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Hierarchy [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_8A86E90A36958AB1DF49DB78E86D2634" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_8A86E90A36958AB1DF49DB78E86D2634" xlink:to="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_8A86E90A36958AB1DF49DB78E86D2634" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_B62C02309214F02C3F59DB78E86D16DE_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_B62C02309214F02C3F59DB78E86D16DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Measurements, Fair Value Hierarchy [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_B62C02309214F02C3F59DB78E86D16DE_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_B62C02309214F02C3F59DB78E86D16DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Hierarchy [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_B62C02309214F02C3F59DB78E86D16DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_B62C02309214F02C3F59DB78E86D16DE" xlink:to="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_B62C02309214F02C3F59DB78E86D16DE" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_ADCDB329F76B5AC3AB18DB78E86D68CF_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_ADCDB329F76B5AC3AB18DB78E86D68CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Level 1</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_ADCDB329F76B5AC3AB18DB78E86D68CF_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_ADCDB329F76B5AC3AB18DB78E86D68CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 1 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_ADCDB329F76B5AC3AB18DB78E86D68CF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel1Member_ADCDB329F76B5AC3AB18DB78E86D68CF" xlink:to="lab_us-gaap_FairValueInputsLevel1Member_ADCDB329F76B5AC3AB18DB78E86D68CF" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel2Member_F5FACED29C134D19CB86DB78E86D573B_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel2Member_F5FACED29C134D19CB86DB78E86D573B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Level 2</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel2Member_F5FACED29C134D19CB86DB78E86D573B_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel2Member_F5FACED29C134D19CB86DB78E86D573B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 2 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_F5FACED29C134D19CB86DB78E86D573B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel2Member_F5FACED29C134D19CB86DB78E86D573B" xlink:to="lab_us-gaap_FairValueInputsLevel2Member_F5FACED29C134D19CB86DB78E86D573B" xlink:type="arc" />
    <link:label id="lab_us-gaap_MoneyMarketFundsMember_9F7CA28C145CC799B712DB78E86D8C5E_terseLabel_en-US" xlink:label="lab_us-gaap_MoneyMarketFundsMember_9F7CA28C145CC799B712DB78E86D8C5E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. Treasury money market funds</link:label>
    <link:label id="lab_us-gaap_MoneyMarketFundsMember_9F7CA28C145CC799B712DB78E86D8C5E_label_en-US" xlink:label="lab_us-gaap_MoneyMarketFundsMember_9F7CA28C145CC799B712DB78E86D8C5E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Money Market Funds [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MoneyMarketFundsMember" xlink:label="loc_us-gaap_MoneyMarketFundsMember_9F7CA28C145CC799B712DB78E86D8C5E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MoneyMarketFundsMember_9F7CA28C145CC799B712DB78E86D8C5E" xlink:to="lab_us-gaap_MoneyMarketFundsMember_9F7CA28C145CC799B712DB78E86D8C5E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_B5F94936D0BD922C79F2DB78E86EEF0B_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_B5F94936D0BD922C79F2DB78E86EEF0B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Balance Sheet Grouping, Financial Statement Captions</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_B5F94936D0BD922C79F2DB78E86EEF0B_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_B5F94936D0BD922C79F2DB78E86EEF0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_B5F94936D0BD922C79F2DB78E86EEF0B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_B5F94936D0BD922C79F2DB78E86EEF0B" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_B5F94936D0BD922C79F2DB78E86EEF0B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsFairValueDisclosureAbstract_27303C87DFF0D17DDA1DDB78E86E18E6_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureAbstract_27303C87DFF0D17DDA1DDB78E86E18E6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">ASSETS:</link:label>
    <link:label id="lab_us-gaap_AssetsFairValueDisclosureAbstract_27303C87DFF0D17DDA1DDB78E86E18E6_label_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureAbstract_27303C87DFF0D17DDA1DDB78E86E18E6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Fair Value Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AssetsFairValueDisclosureAbstract" xlink:label="loc_us-gaap_AssetsFairValueDisclosureAbstract_27303C87DFF0D17DDA1DDB78E86E18E6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsFairValueDisclosureAbstract_27303C87DFF0D17DDA1DDB78E86E18E6" xlink:to="lab_us-gaap_AssetsFairValueDisclosureAbstract_27303C87DFF0D17DDA1DDB78E86E18E6" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsFairValueDisclosure_A6B3166FCA91419BB29DDB78E86E62A1_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosure_A6B3166FCA91419BB29DDB78E86E62A1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total assets at fair value</link:label>
    <link:label id="lab_us-gaap_AssetsFairValueDisclosure_A6B3166FCA91419BB29DDB78E86E62A1_label_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosure_A6B3166FCA91419BB29DDB78E86E62A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AssetsFairValueDisclosure" xlink:label="loc_us-gaap_AssetsFairValueDisclosure_A6B3166FCA91419BB29DDB78E86E62A1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsFairValueDisclosure_A6B3166FCA91419BB29DDB78E86E62A1" xlink:to="lab_us-gaap_AssetsFairValueDisclosure_A6B3166FCA91419BB29DDB78E86E62A1" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_7D8E0864ADB773D1B475DB78E86E97DB_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_7D8E0864ADB773D1B475DB78E86E97DB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">LIABILITIES:</link:label>
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_7D8E0864ADB773D1B475DB78E86E97DB_label_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_7D8E0864ADB773D1B475DB78E86E97DB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Fair Value Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LiabilitiesFairValueDisclosureAbstract" xlink:label="loc_us-gaap_LiabilitiesFairValueDisclosureAbstract_7D8E0864ADB773D1B475DB78E86E97DB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesFairValueDisclosureAbstract_7D8E0864ADB773D1B475DB78E86E97DB" xlink:to="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_7D8E0864ADB773D1B475DB78E86E97DB" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancialLiabilitiesFairValueDisclosure_F1DFAE38DE52427B2148DB78E86E2B47_terseLabel_en-US" xlink:label="lab_us-gaap_FinancialLiabilitiesFairValueDisclosure_F1DFAE38DE52427B2148DB78E86E2B47" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total liabilities at fair value</link:label>
    <link:label id="lab_us-gaap_FinancialLiabilitiesFairValueDisclosure_F1DFAE38DE52427B2148DB78E86E2B47_label_en-US" xlink:label="lab_us-gaap_FinancialLiabilitiesFairValueDisclosure_F1DFAE38DE52427B2148DB78E86E2B47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Liabilities Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FinancialLiabilitiesFairValueDisclosure" xlink:label="loc_us-gaap_FinancialLiabilitiesFairValueDisclosure_F1DFAE38DE52427B2148DB78E86E2B47" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancialLiabilitiesFairValueDisclosure_F1DFAE38DE52427B2148DB78E86E2B47" xlink:to="lab_us-gaap_FinancialLiabilitiesFairValueDisclosure_F1DFAE38DE52427B2148DB78E86E2B47" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionAxis_C28762123DDF948FF5E0D6FCC095A66B_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAxis_C28762123DDF948FF5E0D6FCC095A66B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition [Axis]</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionAxis_C28762123DDF948FF5E0D6FCC095A66B_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAxis_C28762123DDF948FF5E0D6FCC095A66B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_C28762123DDF948FF5E0D6FCC095A66B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_C28762123DDF948FF5E0D6FCC095A66B" xlink:to="lab_us-gaap_BusinessAcquisitionAxis_C28762123DDF948FF5E0D6FCC095A66B" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionAcquireeDomain_C84C313732364795CF68D6FCC095A2D3_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAcquireeDomain_C84C313732364795CF68D6FCC095A2D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition, Acquiree [Domain]</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionAcquireeDomain_C84C313732364795CF68D6FCC095A2D3_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAcquireeDomain_C84C313732364795CF68D6FCC095A2D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Acquiree [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_C84C313732364795CF68D6FCC095A2D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_C84C313732364795CF68D6FCC095A2D3" xlink:to="lab_us-gaap_BusinessAcquisitionAcquireeDomain_C84C313732364795CF68D6FCC095A2D3" xlink:type="arc" />
    <link:label id="lab_pcln_AwardsassumedinacquisitionsMember_D3A073235DBDF87E8F7AD6FCC0953A2E_terseLabel_en-US" xlink:label="lab_pcln_AwardsassumedinacquisitionsMember_D3A073235DBDF87E8F7AD6FCC0953A2E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assumed in an acquisition</link:label>
    <link:label id="lab_pcln_AwardsassumedinacquisitionsMember_D3A073235DBDF87E8F7AD6FCC0953A2E_label_en-US" xlink:label="lab_pcln_AwardsassumedinacquisitionsMember_D3A073235DBDF87E8F7AD6FCC0953A2E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Awards assumed in acquisitions [Member]</link:label>
    <link:label id="lab_pcln_AwardsassumedinacquisitionsMember_D3A073235DBDF87E8F7AD6FCC0953A2E_documentation_en-US" xlink:label="lab_pcln_AwardsassumedinacquisitionsMember_D3A073235DBDF87E8F7AD6FCC0953A2E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Awards assumed in acquisitions [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_AwardsassumedinacquisitionsMember" xlink:label="loc_pcln_AwardsassumedinacquisitionsMember_D3A073235DBDF87E8F7AD6FCC0953A2E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AwardsassumedinacquisitionsMember_D3A073235DBDF87E8F7AD6FCC0953A2E" xlink:to="lab_pcln_AwardsassumedinacquisitionsMember_D3A073235DBDF87E8F7AD6FCC0953A2E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_ED349EE93D9F5089F589D6FCC096E78F_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_ED349EE93D9F5089F589D6FCC096E78F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock options exercised, total intrinsic value</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_ED349EE93D9F5089F589D6FCC096E78F_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_ED349EE93D9F5089F589D6FCC096E78F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_ED349EE93D9F5089F589D6FCC096E78F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_ED349EE93D9F5089F589D6FCC096E78F" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue_ED349EE93D9F5089F589D6FCC096E78F" xlink:type="arc" />
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedinPeriodNumberOfShares_640858C205880F8E4F6DD6FCC099BD5E_terseLabel_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedinPeriodNumberOfShares_640858C205880F8E4F6DD6FCC099BD5E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assumed unvested employee stock options vesting during period (in shares)</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedinPeriodNumberOfShares_640858C205880F8E4F6DD6FCC099BD5E_label_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedinPeriodNumberOfShares_640858C205880F8E4F6DD6FCC099BD5E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedinPeriodNumberOfShares</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedinPeriodNumberOfShares_640858C205880F8E4F6DD6FCC099BD5E_documentation_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedinPeriodNumberOfShares_640858C205880F8E4F6DD6FCC099BD5E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedinPeriodNumberOfShares</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedinPeriodNumberOfShares" xlink:label="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedinPeriodNumberOfShares_640858C205880F8E4F6DD6FCC099BD5E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedinPeriodNumberOfShares_640858C205880F8E4F6DD6FCC099BD5E" xlink:to="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedinPeriodNumberOfShares_640858C205880F8E4F6DD6FCC099BD5E" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_28D54A4907F4995FDAD4D6FCC0991CAA_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_28D54A4907F4995FDAD4D6FCC0991CAA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested in Period, Fair Value</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_28D54A4907F4995FDAD4D6FCC0991CAA_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_28D54A4907F4995FDAD4D6FCC0991CAA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested in Period, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_28D54A4907F4995FDAD4D6FCC0991CAA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_28D54A4907F4995FDAD4D6FCC0991CAA" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_28D54A4907F4995FDAD4D6FCC0991CAA" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_4D4875A6E356C37442BCD6FCC0994EAF_verboseLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_4D4875A6E356C37442BCD6FCC0994EAF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_4D4875A6E356C37442BCD6FCC0994EAF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllocatedShareBasedCompensationExpense_4D4875A6E356C37442BCD6FCC0994EAF" xlink:to="lab_us-gaap_AllocatedShareBasedCompensationExpense_4D4875A6E356C37442BCD6FCC0994EAF" xlink:type="arc" />
    <link:label id="lab_pcln_Acquisitiondatefairvalueofassumedoptions_649DA14D978969A230A7D6FCC099FA68_terseLabel_en-US" xlink:label="lab_pcln_Acquisitiondatefairvalueofassumedoptions_649DA14D978969A230A7D6FCC099FA68" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquisition date fair value of assumed options</link:label>
    <link:label id="lab_pcln_Acquisitiondatefairvalueofassumedoptions_649DA14D978969A230A7D6FCC099FA68_label_en-US" xlink:label="lab_pcln_Acquisitiondatefairvalueofassumedoptions_649DA14D978969A230A7D6FCC099FA68" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Acquisition date fair value of assumed options</link:label>
    <link:label id="lab_pcln_Acquisitiondatefairvalueofassumedoptions_649DA14D978969A230A7D6FCC099FA68_documentation_en-US" xlink:label="lab_pcln_Acquisitiondatefairvalueofassumedoptions_649DA14D978969A230A7D6FCC099FA68" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Acquisition date fair value of assumed employee options</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Acquisitiondatefairvalueofassumedoptions" xlink:label="loc_pcln_Acquisitiondatefairvalueofassumedoptions_649DA14D978969A230A7D6FCC099FA68" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Acquisitiondatefairvalueofassumedoptions_649DA14D978969A230A7D6FCC099FA68" xlink:to="lab_pcln_Acquisitiondatefairvalueofassumedoptions_649DA14D978969A230A7D6FCC099FA68" xlink:type="arc" />
    <link:label id="lab_pcln_Acquisitiondatefairvaluepershareofassumedstockoptions_3ABFF599314618DBC0EAD6FCC099DB2F_terseLabel_en-US" xlink:label="lab_pcln_Acquisitiondatefairvaluepershareofassumedstockoptions_3ABFF599314618DBC0EAD6FCC099DB2F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquisition date fair value per share of assumed stock options</link:label>
    <link:label id="lab_pcln_Acquisitiondatefairvaluepershareofassumedstockoptions_3ABFF599314618DBC0EAD6FCC099DB2F_label_en-US" xlink:label="lab_pcln_Acquisitiondatefairvaluepershareofassumedstockoptions_3ABFF599314618DBC0EAD6FCC099DB2F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Acquisition date fair value per share of assumed stock options</link:label>
    <link:label id="lab_pcln_Acquisitiondatefairvaluepershareofassumedstockoptions_3ABFF599314618DBC0EAD6FCC099DB2F_documentation_en-US" xlink:label="lab_pcln_Acquisitiondatefairvaluepershareofassumedstockoptions_3ABFF599314618DBC0EAD6FCC099DB2F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Acquisition date fair value per share of assumed employee stock options</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Acquisitiondatefairvaluepershareofassumedstockoptions" xlink:label="loc_pcln_Acquisitiondatefairvaluepershareofassumedstockoptions_3ABFF599314618DBC0EAD6FCC099DB2F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Acquisitiondatefairvaluepershareofassumedstockoptions_3ABFF599314618DBC0EAD6FCC099DB2F" xlink:to="lab_pcln_Acquisitiondatefairvaluepershareofassumedstockoptions_3ABFF599314618DBC0EAD6FCC099DB2F" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_0BC732A1AAA629106816D6FCC09AB6B3_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_0BC732A1AAA629106816D6FCC09AB6B3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total future compensation cost related to unvested options</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_0BC732A1AAA629106816D6FCC09AB6B3_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_0BC732A1AAA629106816D6FCC09AB6B3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Nonvested Awards, Compensation Not yet Recognized, Stock Options</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_0BC732A1AAA629106816D6FCC09AB6B3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_0BC732A1AAA629106816D6FCC09AB6B3" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedStockOptions_0BC732A1AAA629106816D6FCC09AB6B3" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_4E11FDE67CD774BAB598D6FCC09A4F4E_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_4E11FDE67CD774BAB598D6FCC09A4F4E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_4E11FDE67CD774BAB598D6FCC09A4F4E_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_4E11FDE67CD774BAB598D6FCC09A4F4E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_4E11FDE67CD774BAB598D6FCC09A4F4E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_4E11FDE67CD774BAB598D6FCC09A4F4E" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_4E11FDE67CD774BAB598D6FCC09A4F4E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_B28430FB61CAEA5B9F54D6FCC0969BF8_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_B28430FB61CAEA5B9F54D6FCC0969BF8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of Shares</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_B28430FB61CAEA5B9F54D6FCC0969BF8_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_B28430FB61CAEA5B9F54D6FCC0969BF8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_B28430FB61CAEA5B9F54D6FCC0969BF8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_B28430FB61CAEA5B9F54D6FCC0969BF8" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_B28430FB61CAEA5B9F54D6FCC0969BF8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_AE00C4520B91B90012DAD6FCC0960871_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_AE00C4520B91B90012DAD6FCC0960871" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance, (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_AE00C4520B91B90012DAD6FCC0960871_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_AE00C4520B91B90012DAD6FCC0960871" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_AE00C4520B91B90012DAD6FCC0960871" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_AE00C4520B91B90012DAD6FCC0960871" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_AE00C4520B91B90012DAD6FCC0960871" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOtherIncreasesDecreasesInPeriod_56BEF9C11F64579AF9C8D6FCC0965CFF_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOtherIncreasesDecreasesInPeriod_56BEF9C11F64579AF9C8D6FCC0965CFF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assumed in acquisitions (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOtherIncreasesDecreasesInPeriod_56BEF9C11F64579AF9C8D6FCC0965CFF_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOtherIncreasesDecreasesInPeriod_56BEF9C11F64579AF9C8D6FCC0965CFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Other Increases (Decreases) in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOtherIncreasesDecreasesInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOtherIncreasesDecreasesInPeriod_56BEF9C11F64579AF9C8D6FCC0965CFF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOtherIncreasesDecreasesInPeriod_56BEF9C11F64579AF9C8D6FCC0965CFF" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOtherIncreasesDecreasesInPeriod_56BEF9C11F64579AF9C8D6FCC0965CFF" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_DDBA726F629447986202D6FCC09610D5_negatedLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_DDBA726F629447986202D6FCC09610D5" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Exercised (in shares)</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_DDBA726F629447986202D6FCC09610D5_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_DDBA726F629447986202D6FCC09610D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_DDBA726F629447986202D6FCC09610D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_DDBA726F629447986202D6FCC09610D5" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_DDBA726F629447986202D6FCC09610D5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_FF9662AD8ABC8E1C698FD6FCC096DC56_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_FF9662AD8ABC8E1C698FD6FCC096DC56" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Forfeited (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_FF9662AD8ABC8E1C698FD6FCC096DC56_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_FF9662AD8ABC8E1C698FD6FCC096DC56" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_FF9662AD8ABC8E1C698FD6FCC096DC56" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_FF9662AD8ABC8E1C698FD6FCC096DC56" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresInPeriod_FF9662AD8ABC8E1C698FD6FCC096DC56" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_718C53FC1D213A26FC67D6FCC097FA84_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_718C53FC1D213A26FC67D6FCC097FA84" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance, (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_718C53FC1D213A26FC67D6FCC097FA84" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_718C53FC1D213A26FC67D6FCC097FA84" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_718C53FC1D213A26FC67D6FCC097FA84" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F07445C5EF18C68C6D6DD6FCC097C476_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F07445C5EF18C68C6D6DD6FCC097C476" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted Average Exercise Price</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F07445C5EF18C68C6D6DD6FCC097C476_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F07445C5EF18C68C6D6DD6FCC097C476" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F07445C5EF18C68C6D6DD6FCC097C476" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F07445C5EF18C68C6D6DD6FCC097C476" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_F07445C5EF18C68C6D6DD6FCC097C476" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_191785A649FD03041D9ED6FCC097DA08_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_191785A649FD03041D9ED6FCC097DA08" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance, (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_191785A649FD03041D9ED6FCC097DA08_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_191785A649FD03041D9ED6FCC097DA08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_191785A649FD03041D9ED6FCC097DA08" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_191785A649FD03041D9ED6FCC097DA08" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_191785A649FD03041D9ED6FCC097DA08" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsOtherShareIncreaseDecreaseInPeriodWeightedAverageExercisePrice_DC55FE6D7AEC36868B0FD6FCC0975143_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsOtherShareIncreaseDecreaseInPeriodWeightedAverageExercisePrice_DC55FE6D7AEC36868B0FD6FCC0975143" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assumed in acquisitions (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsOtherShareIncreaseDecreaseInPeriodWeightedAverageExercisePrice_DC55FE6D7AEC36868B0FD6FCC0975143_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsOtherShareIncreaseDecreaseInPeriodWeightedAverageExercisePrice_DC55FE6D7AEC36868B0FD6FCC0975143" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangements by Share-based Payment Award, Options, Other Share Increase (Decrease) in Period, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsOtherShareIncreaseDecreaseInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsOtherShareIncreaseDecreaseInPeriodWeightedAverageExercisePrice_DC55FE6D7AEC36868B0FD6FCC0975143" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsOtherShareIncreaseDecreaseInPeriodWeightedAverageExercisePrice_DC55FE6D7AEC36868B0FD6FCC0975143" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsOtherShareIncreaseDecreaseInPeriodWeightedAverageExercisePrice_DC55FE6D7AEC36868B0FD6FCC0975143" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_A5B602FEC033B5B77C9CD6FCC097B2FF_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_A5B602FEC033B5B77C9CD6FCC097B2FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Exercised (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_A5B602FEC033B5B77C9CD6FCC097B2FF_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_A5B602FEC033B5B77C9CD6FCC097B2FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_A5B602FEC033B5B77C9CD6FCC097B2FF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_A5B602FEC033B5B77C9CD6FCC097B2FF" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_A5B602FEC033B5B77C9CD6FCC097B2FF" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_8F33F5A62F879EEFE7DCD6FCC097449E_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_8F33F5A62F879EEFE7DCD6FCC097449E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Forfeited (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_8F33F5A62F879EEFE7DCD6FCC097449E_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_8F33F5A62F879EEFE7DCD6FCC097449E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangements by Share-based Payment Award, Options, Forfeitures in Period, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_8F33F5A62F879EEFE7DCD6FCC097449E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_8F33F5A62F879EEFE7DCD6FCC097449E" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsForfeituresInPeriodWeightedAverageExercisePrice_8F33F5A62F879EEFE7DCD6FCC097449E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_08CCFA9A5752C159D375D6FCC0973F00_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_08CCFA9A5752C159D375D6FCC0973F00" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance, (in dollars per share)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_08CCFA9A5752C159D375D6FCC0973F00" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_08CCFA9A5752C159D375D6FCC0973F00" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_08CCFA9A5752C159D375D6FCC0973F00" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsAggregateIntrinsicValueAbstract_4A8E1F9D6411528F492CD71F389477E4_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsAggregateIntrinsicValueAbstract_4A8E1F9D6411528F492CD71F389477E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Aggregate Intrinsic Value (000's)</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsAggregateIntrinsicValueAbstract_4A8E1F9D6411528F492CD71F389477E4_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsAggregateIntrinsicValueAbstract_4A8E1F9D6411528F492CD71F389477E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Aggregate Intrinsic Value [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsAggregateIntrinsicValueAbstract" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsAggregateIntrinsicValueAbstract_4A8E1F9D6411528F492CD71F389477E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsAggregateIntrinsicValueAbstract_4A8E1F9D6411528F492CD71F389477E4" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardEquityInstrumentsOtherThanOptionsAggregateIntrinsicValueAbstract_4A8E1F9D6411528F492CD71F389477E4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_AC1CB1848D06C5068C3DD6FCC0989A82_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_AC1CB1848D06C5068C3DD6FCC0989A82" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Aggregate Intrinsic Value</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_AC1CB1848D06C5068C3DD6FCC0989A82_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_AC1CB1848D06C5068C3DD6FCC0989A82" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_AC1CB1848D06C5068C3DD6FCC0989A82" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_AC1CB1848D06C5068C3DD6FCC0989A82" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_AC1CB1848D06C5068C3DD6FCC0989A82" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_EDD457FE5EA2E457CA21D6FCC098E361_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_EDD457FE5EA2E457CA21D6FCC098E361" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted Average Remaining Contractual Term</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_EDD457FE5EA2E457CA21D6FCC098E361_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_EDD457FE5EA2E457CA21D6FCC098E361" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_EDD457FE5EA2E457CA21D6FCC098E361" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_EDD457FE5EA2E457CA21D6FCC098E361" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_EDD457FE5EA2E457CA21D6FCC098E361" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_059A48AD138305ECC086D6FCC0986D98_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_059A48AD138305ECC086D6FCC0986D98" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vested and exercisable</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_059A48AD138305ECC086D6FCC0986D98_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_059A48AD138305ECC086D6FCC0986D98" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Additional Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_059A48AD138305ECC086D6FCC0986D98" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_059A48AD138305ECC086D6FCC0986D98" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_059A48AD138305ECC086D6FCC0986D98" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_8EE719E38889E7C7298FD6FCC098ACF8_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_8EE719E38889E7C7298FD6FCC098ACF8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of Shares</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_8EE719E38889E7C7298FD6FCC098ACF8_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_8EE719E38889E7C7298FD6FCC098ACF8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Number</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_8EE719E38889E7C7298FD6FCC098ACF8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_8EE719E38889E7C7298FD6FCC098ACF8" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_8EE719E38889E7C7298FD6FCC098ACF8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_AF9DC996561D1DF23ED8D6FCC09881E7_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_AF9DC996561D1DF23ED8D6FCC09881E7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted Average Exercise Price (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_AF9DC996561D1DF23ED8D6FCC09881E7_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_AF9DC996561D1DF23ED8D6FCC09881E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_AF9DC996561D1DF23ED8D6FCC09881E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_AF9DC996561D1DF23ED8D6FCC09881E7" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_AF9DC996561D1DF23ED8D6FCC09881E7" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_1E5631BE31C98CF362E1D6FCC09810A5_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_1E5631BE31C98CF362E1D6FCC09810A5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Aggregate Intrinsic Value</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_1E5631BE31C98CF362E1D6FCC09810A5_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_1E5631BE31C98CF362E1D6FCC09810A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Intrinsic Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_1E5631BE31C98CF362E1D6FCC09810A5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_1E5631BE31C98CF362E1D6FCC09810A5" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_1E5631BE31C98CF362E1D6FCC09810A5" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_41A62D20A5C659ACA2CAD6FCC09840E2_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_41A62D20A5C659ACA2CAD6FCC09840E2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted Average Remaining Contractual Term</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_41A62D20A5C659ACA2CAD6FCC09840E2_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_41A62D20A5C659ACA2CAD6FCC09840E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Remaining Contractual Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_41A62D20A5C659ACA2CAD6FCC09840E2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_41A62D20A5C659ACA2CAD6FCC09840E2" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_41A62D20A5C659ACA2CAD6FCC09840E2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_D7BDF98FF332CFB46A6DD6FCC098118E_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_D7BDF98FF332CFB46A6DD6FCC098118E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vested and exercisable and expected to vest thereafter, net of estimated forfeitures</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_D7BDF98FF332CFB46A6DD6FCC098118E_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_D7BDF98FF332CFB46A6DD6FCC098118E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_D7BDF98FF332CFB46A6DD6FCC098118E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_D7BDF98FF332CFB46A6DD6FCC098118E" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestAbstract_D7BDF98FF332CFB46A6DD6FCC098118E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_0F430D316F3E2476513AD6FCC099D49B_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_0F430D316F3E2476513AD6FCC099D49B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of Shares</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_0F430D316F3E2476513AD6FCC099D49B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_0F430D316F3E2476513AD6FCC099D49B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Number</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_0F430D316F3E2476513AD6FCC099D49B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_0F430D316F3E2476513AD6FCC099D49B" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableNumber_0F430D316F3E2476513AD6FCC099D49B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_17EC2B0CD5699D9206C4D6FCC099465A_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_17EC2B0CD5699D9206C4D6FCC099465A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted Average Exercise Price (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_17EC2B0CD5699D9206C4D6FCC099465A_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_17EC2B0CD5699D9206C4D6FCC099465A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_17EC2B0CD5699D9206C4D6FCC099465A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_17EC2B0CD5699D9206C4D6FCC099465A" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageExercisePrice_17EC2B0CD5699D9206C4D6FCC099465A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_78665FE724631E0AA7CBD6FCC099F6E9_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_78665FE724631E0AA7CBD6FCC099F6E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Aggregate Intrinsic Value</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_78665FE724631E0AA7CBD6FCC099F6E9_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_78665FE724631E0AA7CBD6FCC099F6E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Aggregate Intrinsic Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_78665FE724631E0AA7CBD6FCC099F6E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_78665FE724631E0AA7CBD6FCC099F6E9" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestExercisableAggregateIntrinsicValue_78665FE724631E0AA7CBD6FCC099F6E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_90EB0A0AFA32CD9CED87D6FCC0997A31_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_90EB0A0AFA32CD9CED87D6FCC0997A31" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted Average Remaining Contractual Term</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_90EB0A0AFA32CD9CED87D6FCC0997A31_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_90EB0A0AFA32CD9CED87D6FCC0997A31" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Exercisable, Weighted Average Remaining Contractual Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_90EB0A0AFA32CD9CED87D6FCC0997A31" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_90EB0A0AFA32CD9CED87D6FCC0997A31" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedAndExpectedToVestExercisableWeightedAverageRemainingContractualTerm1_90EB0A0AFA32CD9CED87D6FCC0997A31" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityAbstract_1056AF0E6795D7C94842E56945D08162_label_en-US" xlink:label="lab_us-gaap_EquityAbstract_1056AF0E6795D7C94842E56945D08162" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EquityAbstract" xlink:label="loc_us-gaap_EquityAbstract_1056AF0E6795D7C94842E56945D08162" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityAbstract_1056AF0E6795D7C94842E56945D08162" xlink:to="lab_us-gaap_EquityAbstract_1056AF0E6795D7C94842E56945D08162" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsequentEventTable_DFBE572D97B71DA11825E56945D010D8_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventTable_DFBE572D97B71DA11825E56945D010D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subsequent Event [Table]</link:label>
    <link:label id="lab_us-gaap_SubsequentEventTable_DFBE572D97B71DA11825E56945D010D8_label_en-US" xlink:label="lab_us-gaap_SubsequentEventTable_DFBE572D97B71DA11825E56945D010D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Event [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SubsequentEventTable" xlink:label="loc_us-gaap_SubsequentEventTable_DFBE572D97B71DA11825E56945D010D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsequentEventTable_DFBE572D97B71DA11825E56945D010D8" xlink:to="lab_us-gaap_SubsequentEventTable_DFBE572D97B71DA11825E56945D010D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareRepurchaseProgramAxis_D60CEFE1293A275AA7F2E56945D0BF54_terseLabel_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramAxis_D60CEFE1293A275AA7F2E56945D0BF54" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Axis]</link:label>
    <link:label id="lab_us-gaap_ShareRepurchaseProgramAxis_D60CEFE1293A275AA7F2E56945D0BF54_label_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramAxis_D60CEFE1293A275AA7F2E56945D0BF54" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareRepurchaseProgramAxis" xlink:label="loc_us-gaap_ShareRepurchaseProgramAxis_D60CEFE1293A275AA7F2E56945D0BF54" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_D60CEFE1293A275AA7F2E56945D0BF54" xlink:to="lab_us-gaap_ShareRepurchaseProgramAxis_D60CEFE1293A275AA7F2E56945D0BF54" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareRepurchaseProgramDomain_676A21466F58B641D88EE56945D14A56_terseLabel_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramDomain_676A21466F58B641D88EE56945D14A56" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Domain]</link:label>
    <link:label id="lab_us-gaap_ShareRepurchaseProgramDomain_676A21466F58B641D88EE56945D14A56_label_en-US" xlink:label="lab_us-gaap_ShareRepurchaseProgramDomain_676A21466F58B641D88EE56945D14A56" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Repurchase Program [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareRepurchaseProgramDomain" xlink:label="loc_us-gaap_ShareRepurchaseProgramDomain_676A21466F58B641D88EE56945D14A56" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareRepurchaseProgramDomain_676A21466F58B641D88EE56945D14A56" xlink:to="lab_us-gaap_ShareRepurchaseProgramDomain_676A21466F58B641D88EE56945D14A56" xlink:type="arc" />
    <link:label id="lab_pcln_RepurchaseProgramQ12016Member_50488D0ECD714367FD49E56945D12A09_terseLabel_en-US" xlink:label="lab_pcln_RepurchaseProgramQ12016Member_50488D0ECD714367FD49E56945D12A09" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repurchase Program (Q12016) [Member]</link:label>
    <link:label id="lab_pcln_RepurchaseProgramQ12016Member_50488D0ECD714367FD49E56945D12A09_label_en-US" xlink:label="lab_pcln_RepurchaseProgramQ12016Member_50488D0ECD714367FD49E56945D12A09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repurchase Program (Q12016) [Member]</link:label>
    <link:label id="lab_pcln_RepurchaseProgramQ12016Member_50488D0ECD714367FD49E56945D12A09_documentation_en-US" xlink:label="lab_pcln_RepurchaseProgramQ12016Member_50488D0ECD714367FD49E56945D12A09" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Repurchase Program (Q12016) [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_RepurchaseProgramQ12016Member" xlink:label="loc_pcln_RepurchaseProgramQ12016Member_50488D0ECD714367FD49E56945D12A09" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_RepurchaseProgramQ12016Member_50488D0ECD714367FD49E56945D12A09" xlink:to="lab_pcln_RepurchaseProgramQ12016Member_50488D0ECD714367FD49E56945D12A09" xlink:type="arc" />
    <link:label id="lab_pcln_RepurchaseProgramQ12015Member_A0AA90242C9CA3A0DA08E56945D1194A_terseLabel_en-US" xlink:label="lab_pcln_RepurchaseProgramQ12015Member_A0AA90242C9CA3A0DA08E56945D1194A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repurchase Program (Q12015) [Member]</link:label>
    <link:label id="lab_pcln_RepurchaseProgramQ12015Member_A0AA90242C9CA3A0DA08E56945D1194A_label_en-US" xlink:label="lab_pcln_RepurchaseProgramQ12015Member_A0AA90242C9CA3A0DA08E56945D1194A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repurchase Program (Q12015) [Member]</link:label>
    <link:label id="lab_pcln_RepurchaseProgramQ12015Member_A0AA90242C9CA3A0DA08E56945D1194A_documentation_en-US" xlink:label="lab_pcln_RepurchaseProgramQ12015Member_A0AA90242C9CA3A0DA08E56945D1194A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Repurchase Program (Q12015) [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_RepurchaseProgramQ12015Member" xlink:label="loc_pcln_RepurchaseProgramQ12015Member_A0AA90242C9CA3A0DA08E56945D1194A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_RepurchaseProgramQ12015Member_A0AA90242C9CA3A0DA08E56945D1194A" xlink:to="lab_pcln_RepurchaseProgramQ12015Member_A0AA90242C9CA3A0DA08E56945D1194A" xlink:type="arc" />
    <link:label id="lab_pcln_RepurchaseProgramQ22013Member_B97EDC4C2CCC27A13DCBE56945D1C85F_terseLabel_en-US" xlink:label="lab_pcln_RepurchaseProgramQ22013Member_B97EDC4C2CCC27A13DCBE56945D1C85F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repurchase Program (Q22013) [Member]</link:label>
    <link:label id="lab_pcln_RepurchaseProgramQ22013Member_B97EDC4C2CCC27A13DCBE56945D1C85F_label_en-US" xlink:label="lab_pcln_RepurchaseProgramQ22013Member_B97EDC4C2CCC27A13DCBE56945D1C85F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repurchase Program (Q22013) [Member]</link:label>
    <link:label id="lab_pcln_RepurchaseProgramQ22013Member_B97EDC4C2CCC27A13DCBE56945D1C85F_documentation_en-US" xlink:label="lab_pcln_RepurchaseProgramQ22013Member_B97EDC4C2CCC27A13DCBE56945D1C85F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Repurchase Program (Q22013) [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_RepurchaseProgramQ22013Member" xlink:label="loc_pcln_RepurchaseProgramQ22013Member_B97EDC4C2CCC27A13DCBE56945D1C85F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_RepurchaseProgramQ22013Member_B97EDC4C2CCC27A13DCBE56945D1C85F" xlink:to="lab_pcln_RepurchaseProgramQ22013Member_B97EDC4C2CCC27A13DCBE56945D1C85F" xlink:type="arc" />
    <link:label id="lab_pcln_RepurchaseProgramQ12010Member_BBA58E8351086A9FE99AE56945D12925_terseLabel_en-US" xlink:label="lab_pcln_RepurchaseProgramQ12010Member_BBA58E8351086A9FE99AE56945D12925" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repurchase Program (Q12010) [Member]</link:label>
    <link:label id="lab_pcln_RepurchaseProgramQ12010Member_BBA58E8351086A9FE99AE56945D12925_label_en-US" xlink:label="lab_pcln_RepurchaseProgramQ12010Member_BBA58E8351086A9FE99AE56945D12925" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repurchase Program (Q12010) [Member]</link:label>
    <link:label id="lab_pcln_RepurchaseProgramQ12010Member_BBA58E8351086A9FE99AE56945D12925_documentation_en-US" xlink:label="lab_pcln_RepurchaseProgramQ12010Member_BBA58E8351086A9FE99AE56945D12925" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Repurchase Program (Q12010) [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_RepurchaseProgramQ12010Member" xlink:label="loc_pcln_RepurchaseProgramQ12010Member_BBA58E8351086A9FE99AE56945D12925" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_RepurchaseProgramQ12010Member_BBA58E8351086A9FE99AE56945D12925" xlink:to="lab_pcln_RepurchaseProgramQ12010Member_BBA58E8351086A9FE99AE56945D12925" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsequentEventTypeAxis_47C3AB2F8E1CD86923DFE56945D131A0_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeAxis_47C3AB2F8E1CD86923DFE56945D131A0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subsequent Event Type [Axis]</link:label>
    <link:label id="lab_us-gaap_SubsequentEventTypeAxis_47C3AB2F8E1CD86923DFE56945D131A0_label_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeAxis_47C3AB2F8E1CD86923DFE56945D131A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Event Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SubsequentEventTypeAxis" xlink:label="loc_us-gaap_SubsequentEventTypeAxis_47C3AB2F8E1CD86923DFE56945D131A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsequentEventTypeAxis_47C3AB2F8E1CD86923DFE56945D131A0" xlink:to="lab_us-gaap_SubsequentEventTypeAxis_47C3AB2F8E1CD86923DFE56945D131A0" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsequentEventTypeDomain_8AA06C22409A495BA8CBE56945D16C92_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeDomain_8AA06C22409A495BA8CBE56945D16C92" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subsequent Event Type [Domain]</link:label>
    <link:label id="lab_us-gaap_SubsequentEventTypeDomain_8AA06C22409A495BA8CBE56945D16C92_label_en-US" xlink:label="lab_us-gaap_SubsequentEventTypeDomain_8AA06C22409A495BA8CBE56945D16C92" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Event Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SubsequentEventTypeDomain" xlink:label="loc_us-gaap_SubsequentEventTypeDomain_8AA06C22409A495BA8CBE56945D16C92" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsequentEventTypeDomain_8AA06C22409A495BA8CBE56945D16C92" xlink:to="lab_us-gaap_SubsequentEventTypeDomain_8AA06C22409A495BA8CBE56945D16C92" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubsequentEventMember_56EEE1A3974A47BCAC2DE56945D12788_terseLabel_en-US" xlink:label="lab_us-gaap_SubsequentEventMember_56EEE1A3974A47BCAC2DE56945D12788" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subsequent Event</link:label>
    <link:label id="lab_us-gaap_SubsequentEventMember_56EEE1A3974A47BCAC2DE56945D12788_label_en-US" xlink:label="lab_us-gaap_SubsequentEventMember_56EEE1A3974A47BCAC2DE56945D12788" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subsequent Event [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SubsequentEventMember" xlink:label="loc_us-gaap_SubsequentEventMember_56EEE1A3974A47BCAC2DE56945D12788" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubsequentEventMember_56EEE1A3974A47BCAC2DE56945D12788" xlink:to="lab_us-gaap_SubsequentEventMember_56EEE1A3974A47BCAC2DE56945D12788" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityClassOfTreasuryStockLineItems_BDC6AC000981829F3D78E56945D1034C_terseLabel_en-US" xlink:label="lab_us-gaap_EquityClassOfTreasuryStockLineItems_BDC6AC000981829F3D78E56945D1034C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Treasury Stock [Line Items]</link:label>
    <link:label id="lab_us-gaap_EquityClassOfTreasuryStockLineItems_BDC6AC000981829F3D78E56945D1034C_label_en-US" xlink:label="lab_us-gaap_EquityClassOfTreasuryStockLineItems_BDC6AC000981829F3D78E56945D1034C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity, Class of Treasury Stock [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EquityClassOfTreasuryStockLineItems" xlink:label="loc_us-gaap_EquityClassOfTreasuryStockLineItems_BDC6AC000981829F3D78E56945D1034C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_BDC6AC000981829F3D78E56945D1034C" xlink:to="lab_us-gaap_EquityClassOfTreasuryStockLineItems_BDC6AC000981829F3D78E56945D1034C" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_D9977B5CCB70C23224AFE56945D1E21D_terseLabel_en-US" xlink:label="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_D9977B5CCB70C23224AFE56945D1E21D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock repurchase program, authorized amount</link:label>
    <link:label id="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_D9977B5CCB70C23224AFE56945D1E21D_label_en-US" xlink:label="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_D9977B5CCB70C23224AFE56945D1E21D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Repurchase Program, Authorized Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockRepurchaseProgramAuthorizedAmount1" xlink:label="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_D9977B5CCB70C23224AFE56945D1E21D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_D9977B5CCB70C23224AFE56945D1E21D" xlink:to="lab_us-gaap_StockRepurchaseProgramAuthorizedAmount1_D9977B5CCB70C23224AFE56945D1E21D" xlink:type="arc" />
    <link:label id="lab_pcln_TreasuryStockSharesAcquiredExcludingSharesPaidForTaxWithholdingForShareBasedCompensation_B6D0CFBC12D345288583E56945D1E0FF_terseLabel_en-US" xlink:label="lab_pcln_TreasuryStockSharesAcquiredExcludingSharesPaidForTaxWithholdingForShareBasedCompensation_B6D0CFBC12D345288583E56945D1E0FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repurchase of common stock, excluding repurchase of common shares to satisfy employee withholding tax obligations related to stock-based compensation (in shares)</link:label>
    <link:label id="lab_pcln_TreasuryStockSharesAcquiredExcludingSharesPaidForTaxWithholdingForShareBasedCompensation_B6D0CFBC12D345288583E56945D1E0FF_label_en-US" xlink:label="lab_pcln_TreasuryStockSharesAcquiredExcludingSharesPaidForTaxWithholdingForShareBasedCompensation_B6D0CFBC12D345288583E56945D1E0FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock Shares Acquired Excluding Shares Paid for Tax Withholding for Share-based Compensation</link:label>
    <link:label id="lab_pcln_TreasuryStockSharesAcquiredExcludingSharesPaidForTaxWithholdingForShareBasedCompensation_B6D0CFBC12D345288583E56945D1E0FF_documentation_en-US" xlink:label="lab_pcln_TreasuryStockSharesAcquiredExcludingSharesPaidForTaxWithholdingForShareBasedCompensation_B6D0CFBC12D345288583E56945D1E0FF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of shares that have been repurchased during the period and are being held in treasury excluding the number of shares employees use to pay the employer who has or will pay the employees' income tax withholding obligations as part of a net-share settlement of share-based awards.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_TreasuryStockSharesAcquiredExcludingSharesPaidForTaxWithholdingForShareBasedCompensation" xlink:label="loc_pcln_TreasuryStockSharesAcquiredExcludingSharesPaidForTaxWithholdingForShareBasedCompensation_B6D0CFBC12D345288583E56945D1E0FF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_TreasuryStockSharesAcquiredExcludingSharesPaidForTaxWithholdingForShareBasedCompensation_B6D0CFBC12D345288583E56945D1E0FF" xlink:to="lab_pcln_TreasuryStockSharesAcquiredExcludingSharesPaidForTaxWithholdingForShareBasedCompensation_B6D0CFBC12D345288583E56945D1E0FF" xlink:type="arc" />
    <link:label id="lab_pcln_TreasuryStockValueAcquiredCostMethodExcludingSharesPaidValueForTaxWithholdingForShareBasedCompensation_04F635B6F5F0AC7F7BDCE56945D15B20_terseLabel_en-US" xlink:label="lab_pcln_TreasuryStockValueAcquiredCostMethodExcludingSharesPaidValueForTaxWithholdingForShareBasedCompensation_04F635B6F5F0AC7F7BDCE56945D15B20" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repurchase of common stock, excluding repurchase of common shares to satisfy employee withholding tax obligations related to stock-based compensation</link:label>
    <link:label id="lab_pcln_TreasuryStockValueAcquiredCostMethodExcludingSharesPaidValueForTaxWithholdingForShareBasedCompensation_04F635B6F5F0AC7F7BDCE56945D15B20_label_en-US" xlink:label="lab_pcln_TreasuryStockValueAcquiredCostMethodExcludingSharesPaidValueForTaxWithholdingForShareBasedCompensation_04F635B6F5F0AC7F7BDCE56945D15B20" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock Value Acquired, Cost Method Excluding Shares Paid Value for Tax Withholding for Share-based Compensation</link:label>
    <link:label id="lab_pcln_TreasuryStockValueAcquiredCostMethodExcludingSharesPaidValueForTaxWithholdingForShareBasedCompensation_04F635B6F5F0AC7F7BDCE56945D15B20_documentation_en-US" xlink:label="lab_pcln_TreasuryStockValueAcquiredCostMethodExcludingSharesPaidValueForTaxWithholdingForShareBasedCompensation_04F635B6F5F0AC7F7BDCE56945D15B20" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Equity impact of the cost of common and preferred stock that were repurchased during the period excluding the value of shares employees use to pay the employer who has or will pay the employees' income tax withholding obligations as part of a net-share settlement of share-based awards. Recorded using the cost method.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_TreasuryStockValueAcquiredCostMethodExcludingSharesPaidValueForTaxWithholdingForShareBasedCompensation" xlink:label="loc_pcln_TreasuryStockValueAcquiredCostMethodExcludingSharesPaidValueForTaxWithholdingForShareBasedCompensation_04F635B6F5F0AC7F7BDCE56945D15B20" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_TreasuryStockValueAcquiredCostMethodExcludingSharesPaidValueForTaxWithholdingForShareBasedCompensation_04F635B6F5F0AC7F7BDCE56945D15B20" xlink:to="lab_pcln_TreasuryStockValueAcquiredCostMethodExcludingSharesPaidValueForTaxWithholdingForShareBasedCompensation_04F635B6F5F0AC7F7BDCE56945D15B20" xlink:type="arc" />
    <link:label id="lab_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_DEA0216934D95FE65B7BE56945D11546_terseLabel_en-US" xlink:label="lab_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_DEA0216934D95FE65B7BE56945D11546" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reacquired shares, settlement of conversion spread hedges (in shares)</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares" xlink:label="loc_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_DEA0216934D95FE65B7BE56945D11546" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_DEA0216934D95FE65B7BE56945D11546" xlink:to="lab_pcln_ReacquiredSharesSettlementofConversionSpreadHedgesShares_DEA0216934D95FE65B7BE56945D11546" xlink:type="arc" />
    <link:label id="lab_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_F51CD0E81AF71B40716EE56945D2010F_terseLabel_en-US" xlink:label="lab_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_F51CD0E81AF71B40716EE56945D2010F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reacquired shares, settlement of conversion spread hedges, value</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue" xlink:label="loc_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_F51CD0E81AF71B40716EE56945D2010F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_F51CD0E81AF71B40716EE56945D2010F" xlink:to="lab_pcln_ReacquiredSharesSettlementOfConversionSpreadHedgesValue_F51CD0E81AF71B40716EE56945D2010F" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9073B3E450BFABEE5F7AE56945D2B475_terseLabel_en-US" xlink:label="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9073B3E450BFABEE5F7AE56945D2B475" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repurchase of common shares to satisfy employee withholding tax obligations related to stock-based compensation (in shares)</link:label>
    <link:label id="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9073B3E450BFABEE5F7AE56945D2B475_label_en-US" xlink:label="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9073B3E450BFABEE5F7AE56945D2B475" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Shares Paid for Tax Withholding for Share Based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation" xlink:label="loc_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9073B3E450BFABEE5F7AE56945D2B475" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9073B3E450BFABEE5F7AE56945D2B475" xlink:to="lab_us-gaap_SharesPaidForTaxWithholdingForShareBasedCompensation_9073B3E450BFABEE5F7AE56945D2B475" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_30F129F0C66F007FD662E56945D247FA_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_30F129F0C66F007FD662E56945D247FA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repurchase of common shares to satisfy employee withholding tax obligations related to stock-based compensation</link:label>
    <link:label id="lab_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_30F129F0C66F007FD662E56945D247FA_label_en-US" xlink:label="lab_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_30F129F0C66F007FD662E56945D247FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments Related to Tax Withholding for Share-based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation" xlink:label="loc_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_30F129F0C66F007FD662E56945D247FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_30F129F0C66F007FD662E56945D247FA" xlink:to="lab_us-gaap_AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation_30F129F0C66F007FD662E56945D247FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockShares_36824AC452C724033ABFE56945D2FD0F_verboseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockShares_36824AC452C724033ABFE56945D2FD0F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Treasury stock, shares</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockShares" xlink:label="loc_us-gaap_TreasuryStockShares_36824AC452C724033ABFE56945D2FD0F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockShares_36824AC452C724033ABFE56945D2FD0F" xlink:to="lab_us-gaap_TreasuryStockShares_36824AC452C724033ABFE56945D2FD0F" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_4E305C9D4A2D92C509EC550F882AFC96_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_4E305C9D4A2D92C509EC550F882AFC96" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">INVESTMENTS</link:label>
    <link:label id="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_4E305C9D4A2D92C509EC550F882AFC96_label_en-US" xlink:label="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_4E305C9D4A2D92C509EC550F882AFC96" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments in Debt and Marketable Equity Securities (and Certain Trading Assets) Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_4E305C9D4A2D92C509EC550F882AFC96" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_4E305C9D4A2D92C509EC550F882AFC96" xlink:to="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_4E305C9D4A2D92C509EC550F882AFC96" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLossCarryforwardsTable_58B89070ED3333CBEE20E7DFC4E793ED_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwardsTable_58B89070ED3333CBEE20E7DFC4E793ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Loss Carryforwards [Table]</link:label>
    <link:label id="lab_us-gaap_OperatingLossCarryforwardsTable_58B89070ED3333CBEE20E7DFC4E793ED_label_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwardsTable_58B89070ED3333CBEE20E7DFC4E793ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Loss Carryforwards [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLossCarryforwardsTable" xlink:label="loc_us-gaap_OperatingLossCarryforwardsTable_58B89070ED3333CBEE20E7DFC4E793ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLossCarryforwardsTable_58B89070ED3333CBEE20E7DFC4E793ED" xlink:to="lab_us-gaap_OperatingLossCarryforwardsTable_58B89070ED3333CBEE20E7DFC4E793ED" xlink:type="arc" />
    <link:label id="lab_pcln_TaxCreditCarryforwardExpirationPeriodAxis_0B790E6DF9B449B93DEDE7DFC4E708C9_terseLabel_en-US" xlink:label="lab_pcln_TaxCreditCarryforwardExpirationPeriodAxis_0B790E6DF9B449B93DEDE7DFC4E708C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward, Expiration Period [Axis]</link:label>
    <link:label id="lab_pcln_TaxCreditCarryforwardExpirationPeriodAxis_0B790E6DF9B449B93DEDE7DFC4E708C9_label_en-US" xlink:label="lab_pcln_TaxCreditCarryforwardExpirationPeriodAxis_0B790E6DF9B449B93DEDE7DFC4E708C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward, Expiration Period [Axis]</link:label>
    <link:label id="lab_pcln_TaxCreditCarryforwardExpirationPeriodAxis_0B790E6DF9B449B93DEDE7DFC4E708C9_documentation_en-US" xlink:label="lab_pcln_TaxCreditCarryforwardExpirationPeriodAxis_0B790E6DF9B449B93DEDE7DFC4E708C9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward, Expiration Period [Axis]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_TaxCreditCarryforwardExpirationPeriodAxis" xlink:label="loc_pcln_TaxCreditCarryforwardExpirationPeriodAxis_0B790E6DF9B449B93DEDE7DFC4E708C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_TaxCreditCarryforwardExpirationPeriodAxis_0B790E6DF9B449B93DEDE7DFC4E708C9" xlink:to="lab_pcln_TaxCreditCarryforwardExpirationPeriodAxis_0B790E6DF9B449B93DEDE7DFC4E708C9" xlink:type="arc" />
    <link:label id="lab_pcln_TaxCreditCarryforwardExpirationPeriodDomain_0A25422A3348701BFA4EE7DFC4E7131B_terseLabel_en-US" xlink:label="lab_pcln_TaxCreditCarryforwardExpirationPeriodDomain_0A25422A3348701BFA4EE7DFC4E7131B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward, Expiration Period [Domain]</link:label>
    <link:label id="lab_pcln_TaxCreditCarryforwardExpirationPeriodDomain_0A25422A3348701BFA4EE7DFC4E7131B_label_en-US" xlink:label="lab_pcln_TaxCreditCarryforwardExpirationPeriodDomain_0A25422A3348701BFA4EE7DFC4E7131B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward, Expiration Period [Domain]</link:label>
    <link:label id="lab_pcln_TaxCreditCarryforwardExpirationPeriodDomain_0A25422A3348701BFA4EE7DFC4E7131B_documentation_en-US" xlink:label="lab_pcln_TaxCreditCarryforwardExpirationPeriodDomain_0A25422A3348701BFA4EE7DFC4E7131B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">[Domain] for Tax Credit Carryforward, Expiration Period [Axis]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_TaxCreditCarryforwardExpirationPeriodDomain" xlink:label="loc_pcln_TaxCreditCarryforwardExpirationPeriodDomain_0A25422A3348701BFA4EE7DFC4E7131B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_TaxCreditCarryforwardExpirationPeriodDomain_0A25422A3348701BFA4EE7DFC4E7131B" xlink:to="lab_pcln_TaxCreditCarryforwardExpirationPeriodDomain_0A25422A3348701BFA4EE7DFC4E7131B" xlink:type="arc" />
    <link:label id="lab_pcln_ExpirationPeriodbetweenDecember312019andDecember3120121Member_F7C840EDC7D904FA2982E7DFC4E7D4B7_terseLabel_en-US" xlink:label="lab_pcln_ExpirationPeriodbetweenDecember312019andDecember3120121Member_F7C840EDC7D904FA2982E7DFC4E7D4B7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Expiration Period between, December 31, 2019 and December 31, 20121 [Member]</link:label>
    <link:label id="lab_pcln_ExpirationPeriodbetweenDecember312019andDecember3120121Member_F7C840EDC7D904FA2982E7DFC4E7D4B7_label_en-US" xlink:label="lab_pcln_ExpirationPeriodbetweenDecember312019andDecember3120121Member_F7C840EDC7D904FA2982E7DFC4E7D4B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Expiration Period between, December 31, 2019 and December 31, 20121 [Member]</link:label>
    <link:label id="lab_pcln_ExpirationPeriodbetweenDecember312019andDecember3120121Member_F7C840EDC7D904FA2982E7DFC4E7D4B7_documentation_en-US" xlink:label="lab_pcln_ExpirationPeriodbetweenDecember312019andDecember3120121Member_F7C840EDC7D904FA2982E7DFC4E7D4B7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Expiration Period between, December 31, 2019 and December 31, 20121 [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ExpirationPeriodbetweenDecember312019andDecember3120121Member" xlink:label="loc_pcln_ExpirationPeriodbetweenDecember312019andDecember3120121Member_F7C840EDC7D904FA2982E7DFC4E7D4B7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ExpirationPeriodbetweenDecember312019andDecember3120121Member_F7C840EDC7D904FA2982E7DFC4E7D4B7" xlink:to="lab_pcln_ExpirationPeriodbetweenDecember312019andDecember3120121Member_F7C840EDC7D904FA2982E7DFC4E7D4B7" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxAuthorityAxis_43839E3FF8CBEDDA435DE7DFC4E79F32_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityAxis_43839E3FF8CBEDDA435DE7DFC4E79F32" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax Authority [Axis]</link:label>
    <link:label id="lab_us-gaap_IncomeTaxAuthorityAxis_43839E3FF8CBEDDA435DE7DFC4E79F32_label_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityAxis_43839E3FF8CBEDDA435DE7DFC4E79F32" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Authority [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxAuthorityAxis" xlink:label="loc_us-gaap_IncomeTaxAuthorityAxis_43839E3FF8CBEDDA435DE7DFC4E79F32" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxAuthorityAxis_43839E3FF8CBEDDA435DE7DFC4E79F32" xlink:to="lab_us-gaap_IncomeTaxAuthorityAxis_43839E3FF8CBEDDA435DE7DFC4E79F32" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxAuthorityDomain_0039DA4061985414FE58E7DFC4E70AE1_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityDomain_0039DA4061985414FE58E7DFC4E70AE1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax Authority [Domain]</link:label>
    <link:label id="lab_us-gaap_IncomeTaxAuthorityDomain_0039DA4061985414FE58E7DFC4E70AE1_label_en-US" xlink:label="lab_us-gaap_IncomeTaxAuthorityDomain_0039DA4061985414FE58E7DFC4E70AE1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Authority [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxAuthorityDomain" xlink:label="loc_us-gaap_IncomeTaxAuthorityDomain_0039DA4061985414FE58E7DFC4E70AE1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxAuthorityDomain_0039DA4061985414FE58E7DFC4E70AE1" xlink:to="lab_us-gaap_IncomeTaxAuthorityDomain_0039DA4061985414FE58E7DFC4E70AE1" xlink:type="arc" />
    <link:label id="lab_us-gaap_InternalRevenueServiceIRSMember_155531AB08588702342AE7DFC4E76081_terseLabel_en-US" xlink:label="lab_us-gaap_InternalRevenueServiceIRSMember_155531AB08588702342AE7DFC4E76081" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Federal</link:label>
    <link:label id="lab_us-gaap_InternalRevenueServiceIRSMember_155531AB08588702342AE7DFC4E76081_label_en-US" xlink:label="lab_us-gaap_InternalRevenueServiceIRSMember_155531AB08588702342AE7DFC4E76081" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Internal Revenue Service (IRS) [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InternalRevenueServiceIRSMember" xlink:label="loc_us-gaap_InternalRevenueServiceIRSMember_155531AB08588702342AE7DFC4E76081" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InternalRevenueServiceIRSMember_155531AB08588702342AE7DFC4E76081" xlink:to="lab_us-gaap_InternalRevenueServiceIRSMember_155531AB08588702342AE7DFC4E76081" xlink:type="arc" />
    <link:label id="lab_us-gaap_StateAndLocalJurisdictionMember_49D843706D0E6D926AC4E7DFC4E7CBCF_terseLabel_en-US" xlink:label="lab_us-gaap_StateAndLocalJurisdictionMember_49D843706D0E6D926AC4E7DFC4E7CBCF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">State</link:label>
    <link:label id="lab_us-gaap_StateAndLocalJurisdictionMember_49D843706D0E6D926AC4E7DFC4E7CBCF_label_en-US" xlink:label="lab_us-gaap_StateAndLocalJurisdictionMember_49D843706D0E6D926AC4E7DFC4E7CBCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">State and Local Jurisdiction [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StateAndLocalJurisdictionMember" xlink:label="loc_us-gaap_StateAndLocalJurisdictionMember_49D843706D0E6D926AC4E7DFC4E7CBCF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StateAndLocalJurisdictionMember_49D843706D0E6D926AC4E7DFC4E7CBCF" xlink:to="lab_us-gaap_StateAndLocalJurisdictionMember_49D843706D0E6D926AC4E7DFC4E7CBCF" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignCountryMember_481B9B00CF0FD5233391E7DFC4E744C5_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignCountryMember_481B9B00CF0FD5233391E7DFC4E744C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign</link:label>
    <link:label id="lab_us-gaap_ForeignCountryMember_481B9B00CF0FD5233391E7DFC4E744C5_label_en-US" xlink:label="lab_us-gaap_ForeignCountryMember_481B9B00CF0FD5233391E7DFC4E744C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Tax Authority [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForeignCountryMember" xlink:label="loc_us-gaap_ForeignCountryMember_481B9B00CF0FD5233391E7DFC4E744C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignCountryMember_481B9B00CF0FD5233391E7DFC4E744C5" xlink:to="lab_us-gaap_ForeignCountryMember_481B9B00CF0FD5233391E7DFC4E744C5" xlink:type="arc" />
    <link:label id="lab_us-gaap_DomesticCountryMember_E0AAD20E980FE558E5A4E7DFC4E71505_terseLabel_en-US" xlink:label="lab_us-gaap_DomesticCountryMember_E0AAD20E980FE558E5A4E7DFC4E71505" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Domestic Tax Authority [Member]</link:label>
    <link:label id="lab_us-gaap_DomesticCountryMember_E0AAD20E980FE558E5A4E7DFC4E71505_label_en-US" xlink:label="lab_us-gaap_DomesticCountryMember_E0AAD20E980FE558E5A4E7DFC4E71505" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Domestic Tax Authority [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DomesticCountryMember" xlink:label="loc_us-gaap_DomesticCountryMember_E0AAD20E980FE558E5A4E7DFC4E71505" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DomesticCountryMember_E0AAD20E980FE558E5A4E7DFC4E71505" xlink:to="lab_us-gaap_DomesticCountryMember_E0AAD20E980FE558E5A4E7DFC4E71505" xlink:type="arc" />
    <link:label id="lab_country_NL_1E08B173EB3C9D0CAA0FE7DFC4E7E4CD_verboseLabel_en-US" xlink:label="lab_country_NL_1E08B173EB3C9D0CAA0FE7DFC4E7E4CD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Dutch</link:label>
    <link:label id="lab_country_NL_1E08B173EB3C9D0CAA0FE7DFC4E7E4CD_label_en-US" xlink:label="lab_country_NL_1E08B173EB3C9D0CAA0FE7DFC4E7E4CD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">NETHERLANDS</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/country/2013/country-2013-01-31.xsd#country_NL" xlink:label="loc_country_NL_1E08B173EB3C9D0CAA0FE7DFC4E7E4CD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_country_NL_1E08B173EB3C9D0CAA0FE7DFC4E7E4CD" xlink:to="lab_country_NL_1E08B173EB3C9D0CAA0FE7DFC4E7E4CD" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxPeriodAxis_0C1F7C99FA31503DDD7BE7DFC4E7417C_terseLabel_en-US" xlink:label="lab_us-gaap_TaxPeriodAxis_0C1F7C99FA31503DDD7BE7DFC4E7417C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Period [Axis]</link:label>
    <link:label id="lab_us-gaap_TaxPeriodAxis_0C1F7C99FA31503DDD7BE7DFC4E7417C_label_en-US" xlink:label="lab_us-gaap_TaxPeriodAxis_0C1F7C99FA31503DDD7BE7DFC4E7417C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Period [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TaxPeriodAxis" xlink:label="loc_us-gaap_TaxPeriodAxis_0C1F7C99FA31503DDD7BE7DFC4E7417C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxPeriodAxis_0C1F7C99FA31503DDD7BE7DFC4E7417C" xlink:to="lab_us-gaap_TaxPeriodAxis_0C1F7C99FA31503DDD7BE7DFC4E7417C" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxPeriodDomain_0D202EF312794FB49829E7DFC4E7EF98_terseLabel_en-US" xlink:label="lab_us-gaap_TaxPeriodDomain_0D202EF312794FB49829E7DFC4E7EF98" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Period [Domain]</link:label>
    <link:label id="lab_us-gaap_TaxPeriodDomain_0D202EF312794FB49829E7DFC4E7EF98_label_en-US" xlink:label="lab_us-gaap_TaxPeriodDomain_0D202EF312794FB49829E7DFC4E7EF98" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Period [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TaxPeriodDomain" xlink:label="loc_us-gaap_TaxPeriodDomain_0D202EF312794FB49829E7DFC4E7EF98" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxPeriodDomain_0D202EF312794FB49829E7DFC4E7EF98" xlink:to="lab_us-gaap_TaxPeriodDomain_0D202EF312794FB49829E7DFC4E7EF98" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxCreditCarryforwardAxis_F5490AB85BC88E58AB85E7DFC4E7FCA1_terseLabel_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardAxis_F5490AB85BC88E58AB85E7DFC4E7FCA1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward [Axis]</link:label>
    <link:label id="lab_us-gaap_TaxCreditCarryforwardAxis_F5490AB85BC88E58AB85E7DFC4E7FCA1_label_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardAxis_F5490AB85BC88E58AB85E7DFC4E7FCA1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TaxCreditCarryforwardAxis" xlink:label="loc_us-gaap_TaxCreditCarryforwardAxis_F5490AB85BC88E58AB85E7DFC4E7FCA1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxCreditCarryforwardAxis_F5490AB85BC88E58AB85E7DFC4E7FCA1" xlink:to="lab_us-gaap_TaxCreditCarryforwardAxis_F5490AB85BC88E58AB85E7DFC4E7FCA1" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxCreditCarryforwardNameDomain_D74AF8FE952557DDF4ACE7DFC4E76A3D_terseLabel_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardNameDomain_D74AF8FE952557DDF4ACE7DFC4E76A3D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_TaxCreditCarryforwardNameDomain_D74AF8FE952557DDF4ACE7DFC4E76A3D_label_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardNameDomain_D74AF8FE952557DDF4ACE7DFC4E76A3D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TaxCreditCarryforwardNameDomain" xlink:label="loc_us-gaap_TaxCreditCarryforwardNameDomain_D74AF8FE952557DDF4ACE7DFC4E76A3D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxCreditCarryforwardNameDomain_D74AF8FE952557DDF4ACE7DFC4E76A3D" xlink:to="lab_us-gaap_TaxCreditCarryforwardNameDomain_D74AF8FE952557DDF4ACE7DFC4E76A3D" xlink:type="arc" />
    <link:label id="lab_pcln_OperatingLossesMember_9EC18C1C6155C398816DE7DFC4E77139_terseLabel_en-US" xlink:label="lab_pcln_OperatingLossesMember_9EC18C1C6155C398816DE7DFC4E77139" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Losses [Member]</link:label>
    <link:label id="lab_pcln_OperatingLossesMember_9EC18C1C6155C398816DE7DFC4E77139_label_en-US" xlink:label="lab_pcln_OperatingLossesMember_9EC18C1C6155C398816DE7DFC4E77139" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Losses [Member]</link:label>
    <link:label id="lab_pcln_OperatingLossesMember_9EC18C1C6155C398816DE7DFC4E77139_documentation_en-US" xlink:label="lab_pcln_OperatingLossesMember_9EC18C1C6155C398816DE7DFC4E77139" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Operating loss carryforwards generated from operating losses.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OperatingLossesMember" xlink:label="loc_pcln_OperatingLossesMember_9EC18C1C6155C398816DE7DFC4E77139" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OperatingLossesMember_9EC18C1C6155C398816DE7DFC4E77139" xlink:to="lab_pcln_OperatingLossesMember_9EC18C1C6155C398816DE7DFC4E77139" xlink:type="arc" />
    <link:label id="lab_us-gaap_GeneralBusinessMember_8E6CA0E480ACE55AF4D7E7DFC4E7B686_terseLabel_en-US" xlink:label="lab_us-gaap_GeneralBusinessMember_8E6CA0E480ACE55AF4D7E7DFC4E7B686" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">State Enterprise Zoning Credits</link:label>
    <link:label id="lab_us-gaap_GeneralBusinessMember_8E6CA0E480ACE55AF4D7E7DFC4E7B686_label_en-US" xlink:label="lab_us-gaap_GeneralBusinessMember_8E6CA0E480ACE55AF4D7E7DFC4E7B686" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">General Business Tax Credit Carryforward [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GeneralBusinessMember" xlink:label="loc_us-gaap_GeneralBusinessMember_8E6CA0E480ACE55AF4D7E7DFC4E7B686" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GeneralBusinessMember_8E6CA0E480ACE55AF4D7E7DFC4E7B686" xlink:to="lab_us-gaap_GeneralBusinessMember_8E6CA0E480ACE55AF4D7E7DFC4E7B686" xlink:type="arc" />
    <link:label id="lab_pcln_EquityRelatedTransactionsMember_6BE8F994E495C6122EDCE7DFC4E7E817_terseLabel_en-US" xlink:label="lab_pcln_EquityRelatedTransactionsMember_6BE8F994E495C6122EDCE7DFC4E7E817" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity-related</link:label>
    <link:label id="lab_pcln_EquityRelatedTransactionsMember_6BE8F994E495C6122EDCE7DFC4E7E817_label_en-US" xlink:label="lab_pcln_EquityRelatedTransactionsMember_6BE8F994E495C6122EDCE7DFC4E7E817" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity-Related Transactions [Member]</link:label>
    <link:label id="lab_pcln_EquityRelatedTransactionsMember_6BE8F994E495C6122EDCE7DFC4E7E817_documentation_en-US" xlink:label="lab_pcln_EquityRelatedTransactionsMember_6BE8F994E495C6122EDCE7DFC4E7E817" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Net operating loss carryforwards generated from equity-related transactions, including equity-based compensation and stock warrants.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_EquityRelatedTransactionsMember" xlink:label="loc_pcln_EquityRelatedTransactionsMember_6BE8F994E495C6122EDCE7DFC4E7E817" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_EquityRelatedTransactionsMember_6BE8F994E495C6122EDCE7DFC4E7E817" xlink:to="lab_pcln_EquityRelatedTransactionsMember_6BE8F994E495C6122EDCE7DFC4E7E817" xlink:type="arc" />
    <link:label id="lab_us-gaap_CapitalLossCarryforwardMember_D91230F34B2DDA856124E7DFC4E7AFF7_terseLabel_en-US" xlink:label="lab_us-gaap_CapitalLossCarryforwardMember_D91230F34B2DDA856124E7DFC4E7AFF7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Capital allowance</link:label>
    <link:label id="lab_us-gaap_CapitalLossCarryforwardMember_D91230F34B2DDA856124E7DFC4E7AFF7_label_en-US" xlink:label="lab_us-gaap_CapitalLossCarryforwardMember_D91230F34B2DDA856124E7DFC4E7AFF7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Capital Loss Carryforward [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CapitalLossCarryforwardMember" xlink:label="loc_us-gaap_CapitalLossCarryforwardMember_D91230F34B2DDA856124E7DFC4E7AFF7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CapitalLossCarryforwardMember_D91230F34B2DDA856124E7DFC4E7AFF7" xlink:to="lab_us-gaap_CapitalLossCarryforwardMember_D91230F34B2DDA856124E7DFC4E7AFF7" xlink:type="arc" />
    <link:label id="lab_us-gaap_ResearchMember_00221B858894AA5C3573E7DFC4E7B320_terseLabel_en-US" xlink:label="lab_us-gaap_ResearchMember_00221B858894AA5C3573E7DFC4E7B320" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Research credit</link:label>
    <link:label id="lab_us-gaap_ResearchMember_00221B858894AA5C3573E7DFC4E7B320_label_en-US" xlink:label="lab_us-gaap_ResearchMember_00221B858894AA5C3573E7DFC4E7B320" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Research Tax Credit Carryforward [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ResearchMember" xlink:label="loc_us-gaap_ResearchMember_00221B858894AA5C3573E7DFC4E7B320" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ResearchMember_00221B858894AA5C3573E7DFC4E7B320" xlink:to="lab_us-gaap_ResearchMember_00221B858894AA5C3573E7DFC4E7B320" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxContingencyLineItems_F95E158772BCB80B9434E7E2D2A5044F_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxContingencyLineItems_F95E158772BCB80B9434E7E2D2A5044F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Tax Disclosure [Line Items]</link:label>
    <link:label id="lab_us-gaap_IncomeTaxContingencyLineItems_F95E158772BCB80B9434E7E2D2A5044F_label_en-US" xlink:label="lab_us-gaap_IncomeTaxContingencyLineItems_F95E158772BCB80B9434E7E2D2A5044F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Contingency [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxContingencyLineItems" xlink:label="loc_us-gaap_IncomeTaxContingencyLineItems_F95E158772BCB80B9434E7E2D2A5044F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxContingencyLineItems_F95E158772BCB80B9434E7E2D2A5044F" xlink:to="lab_us-gaap_IncomeTaxContingencyLineItems_F95E158772BCB80B9434E7E2D2A5044F" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_0D28D553E423F08CA0D3E7DFC4E7F379_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_0D28D553E423F08CA0D3E7DFC4E7F379" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">International pre-tax income</link:label>
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_0D28D553E423F08CA0D3E7DFC4E7F379_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_0D28D553E423F08CA0D3E7DFC4E7F379" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) from Continuing Operations before Income Taxes, Foreign</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_0D28D553E423F08CA0D3E7DFC4E7F379" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_0D28D553E423F08CA0D3E7DFC4E7F379" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesForeign_0D28D553E423F08CA0D3E7DFC4E7F379" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_607A47FAD77C8D4810A9E7DFC4E7BACD_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_607A47FAD77C8D4810A9E7DFC4E7BACD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Domestic pre-tax income</link:label>
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_607A47FAD77C8D4810A9E7DFC4E7BACD_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_607A47FAD77C8D4810A9E7DFC4E7BACD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) from Continuing Operations before Income Taxes, Domestic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_607A47FAD77C8D4810A9E7DFC4E7BACD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_607A47FAD77C8D4810A9E7DFC4E7BACD" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesDomestic_607A47FAD77C8D4810A9E7DFC4E7BACD" xlink:type="arc" />
    <link:label id="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseMinimumPercentageOwnershipChangeRelatingToSection382_31E93B4AEB97F3C5B7BDE7DFC4E734F2_terseLabel_en-US" xlink:label="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseMinimumPercentageOwnershipChangeRelatingToSection382_31E93B4AEB97F3C5B7BDE7DFC4E734F2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum change in ownership percentage allowed before statutory limitations imposed on the availability of net operating losses (as a percent)</link:label>
    <link:label id="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseMinimumPercentageOwnershipChangeRelatingToSection382_31E93B4AEB97F3C5B7BDE7DFC4E734F2_label_en-US" xlink:label="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseMinimumPercentageOwnershipChangeRelatingToSection382_31E93B4AEB97F3C5B7BDE7DFC4E734F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Loss Carryforwards Limitations on Use Minimum Percentage Ownership Change, Relating to Section 382</link:label>
    <link:label id="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseMinimumPercentageOwnershipChangeRelatingToSection382_31E93B4AEB97F3C5B7BDE7DFC4E734F2_documentation_en-US" xlink:label="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseMinimumPercentageOwnershipChangeRelatingToSection382_31E93B4AEB97F3C5B7BDE7DFC4E734F2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The limitation imposed by Section 382 related to the use of all operating loss carryforwards available to reduce future taxable income in the event of a more than 50 percent change in ownership.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OperatingLossCarryforwardsLimitationsOnUseMinimumPercentageOwnershipChangeRelatingToSection382" xlink:label="loc_pcln_OperatingLossCarryforwardsLimitationsOnUseMinimumPercentageOwnershipChangeRelatingToSection382_31E93B4AEB97F3C5B7BDE7DFC4E734F2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OperatingLossCarryforwardsLimitationsOnUseMinimumPercentageOwnershipChangeRelatingToSection382_31E93B4AEB97F3C5B7BDE7DFC4E734F2" xlink:to="lab_pcln_OperatingLossCarryforwardsLimitationsOnUseMinimumPercentageOwnershipChangeRelatingToSection382_31E93B4AEB97F3C5B7BDE7DFC4E734F2" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLossCarryforwards_010043EF5FB5ABC73777E7DFC4E97760_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwards_010043EF5FB5ABC73777E7DFC4E97760" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net operating loss carryforwards (838.9M mainly expire between December 31, 2019 to December 31, 2021, 620.9M mainly expire between December 31, 2020 and December 31, 2034, 49.0M expire between December 31, 2019 and December 31, 2021)</link:label>
    <link:label id="lab_us-gaap_OperatingLossCarryforwards_010043EF5FB5ABC73777E7DFC4E97760_label_en-US" xlink:label="lab_us-gaap_OperatingLossCarryforwards_010043EF5FB5ABC73777E7DFC4E97760" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Loss Carryforwards</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLossCarryforwards" xlink:label="loc_us-gaap_OperatingLossCarryforwards_010043EF5FB5ABC73777E7DFC4E97760" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLossCarryforwards_010043EF5FB5ABC73777E7DFC4E97760" xlink:to="lab_us-gaap_OperatingLossCarryforwards_010043EF5FB5ABC73777E7DFC4E97760" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_EEC3777F041F451D0E7AE7DFC4E9B5B6_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_EEC3777F041F451D0E7AE7DFC4E9B5B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Net of Valuation Allowance, Noncurrent</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_EEC3777F041F451D0E7AE7DFC4E9B5B6_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_EEC3777F041F451D0E7AE7DFC4E9B5B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Net of Valuation Allowance, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxAssetsNetNoncurrent" xlink:label="loc_us-gaap_DeferredTaxAssetsNetNoncurrent_EEC3777F041F451D0E7AE7DFC4E9B5B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsNetNoncurrent_EEC3777F041F451D0E7AE7DFC4E9B5B6" xlink:to="lab_us-gaap_DeferredTaxAssetsNetNoncurrent_EEC3777F041F451D0E7AE7DFC4E9B5B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsValuationAllowance_0597D5F709702DC402A3E7DFC4E9414A_negatedLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsValuationAllowance_0597D5F709702DC402A3E7DFC4E9414A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Less valuation allowance on deferred tax assets</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsValuationAllowance_0597D5F709702DC402A3E7DFC4E9414A_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsValuationAllowance_0597D5F709702DC402A3E7DFC4E9414A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Valuation Allowance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxAssetsValuationAllowance" xlink:label="loc_us-gaap_DeferredTaxAssetsValuationAllowance_0597D5F709702DC402A3E7DFC4E9414A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsValuationAllowance_0597D5F709702DC402A3E7DFC4E9414A" xlink:to="lab_us-gaap_DeferredTaxAssetsValuationAllowance_0597D5F709702DC402A3E7DFC4E9414A" xlink:type="arc" />
    <link:label id="lab_pcln_ExcessTaxCreditsEquityTransactions_E3A1A4DAD7391CDAC4D0E7DFC4E97874_terseLabel_en-US" xlink:label="lab_pcln_ExcessTaxCreditsEquityTransactions_E3A1A4DAD7391CDAC4D0E7DFC4E97874" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Federal tax deductions related to equity transactions not included in deferred tax assets</link:label>
    <link:label id="lab_pcln_ExcessTaxCreditsEquityTransactions_E3A1A4DAD7391CDAC4D0E7DFC4E97874_label_en-US" xlink:label="lab_pcln_ExcessTaxCreditsEquityTransactions_E3A1A4DAD7391CDAC4D0E7DFC4E97874" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Excess Tax Credits Equity Transactions</link:label>
    <link:label id="lab_pcln_ExcessTaxCreditsEquityTransactions_E3A1A4DAD7391CDAC4D0E7DFC4E97874_documentation_en-US" xlink:label="lab_pcln_ExcessTaxCreditsEquityTransactions_E3A1A4DAD7391CDAC4D0E7DFC4E97874" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the amount of additional federal tax benefits related to equity transactions that are not included in deferred tax assets.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ExcessTaxCreditsEquityTransactions" xlink:label="loc_pcln_ExcessTaxCreditsEquityTransactions_E3A1A4DAD7391CDAC4D0E7DFC4E97874" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ExcessTaxCreditsEquityTransactions_E3A1A4DAD7391CDAC4D0E7DFC4E97874" xlink:to="lab_pcln_ExcessTaxCreditsEquityTransactions_E3A1A4DAD7391CDAC4D0E7DFC4E97874" xlink:type="arc" />
    <link:label id="lab_us-gaap_UndistributedEarningsOfForeignSubsidiaries_0B3041EF15B007ED1748E7DFC4E94656_terseLabel_en-US" xlink:label="lab_us-gaap_UndistributedEarningsOfForeignSubsidiaries_0B3041EF15B007ED1748E7DFC4E94656" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Undistributed Earnings of Foreign Subsidiaries</link:label>
    <link:label id="lab_us-gaap_UndistributedEarningsOfForeignSubsidiaries_0B3041EF15B007ED1748E7DFC4E94656_label_en-US" xlink:label="lab_us-gaap_UndistributedEarningsOfForeignSubsidiaries_0B3041EF15B007ED1748E7DFC4E94656" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Undistributed Earnings of Foreign Subsidiaries</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_UndistributedEarningsOfForeignSubsidiaries" xlink:label="loc_us-gaap_UndistributedEarningsOfForeignSubsidiaries_0B3041EF15B007ED1748E7DFC4E94656" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UndistributedEarningsOfForeignSubsidiaries_0B3041EF15B007ED1748E7DFC4E94656" xlink:to="lab_us-gaap_UndistributedEarningsOfForeignSubsidiaries_0B3041EF15B007ED1748E7DFC4E94656" xlink:type="arc" />
    <link:label id="lab_us-gaap_TaxCreditCarryforwardAmount_852935A6F95EE0E22C46E7DFC4E9503A_terseLabel_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardAmount_852935A6F95EE0E22C46E7DFC4E9503A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other tax carryforwards (1.3M do not expire, 32.4M mainly expire between December 31, 2033 and December 31, 2034, 2M expire between 2024 and 2026)</link:label>
    <link:label id="lab_us-gaap_TaxCreditCarryforwardAmount_852935A6F95EE0E22C46E7DFC4E9503A_label_en-US" xlink:label="lab_us-gaap_TaxCreditCarryforwardAmount_852935A6F95EE0E22C46E7DFC4E9503A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Tax Credit Carryforward, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TaxCreditCarryforwardAmount" xlink:label="loc_us-gaap_TaxCreditCarryforwardAmount_852935A6F95EE0E22C46E7DFC4E9503A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TaxCreditCarryforwardAmount_852935A6F95EE0E22C46E7DFC4E9503A" xlink:to="lab_us-gaap_TaxCreditCarryforwardAmount_852935A6F95EE0E22C46E7DFC4E9503A" xlink:type="arc" />
    <link:label id="lab_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_C9BBB68A688775975A60E7DFC4E96AC4_terseLabel_en-US" xlink:label="lab_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_C9BBB68A688775975A60E7DFC4E96AC4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effective income tax rate on qualifying innovative activities at Innovation Box Tax rate (as a percent)</link:label>
    <link:label id="lab_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_C9BBB68A688775975A60E7DFC4E96AC4_label_en-US" xlink:label="lab_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_C9BBB68A688775975A60E7DFC4E96AC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate at Innovation Box Tax Rate</link:label>
    <link:label id="lab_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_C9BBB68A688775975A60E7DFC4E96AC4_documentation_en-US" xlink:label="lab_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_C9BBB68A688775975A60E7DFC4E96AC4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the effective income tax rate on qualifying innovative activities under Innovative Box Tax.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate" xlink:label="loc_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_C9BBB68A688775975A60E7DFC4E96AC4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_C9BBB68A688775975A60E7DFC4E96AC4" xlink:to="lab_pcln_EffectiveIncomeTaxRateAtInnovationBoxTaxRate_C9BBB68A688775975A60E7DFC4E96AC4" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_2C2E311ECAA292A39E2EE7DFC4E9E5D3_terseLabel_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_2C2E311ECAA292A39E2EE7DFC4E9E5D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statutory federal rate (as a percent)</link:label>
    <link:label id="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_2C2E311ECAA292A39E2EE7DFC4E9E5D3_label_en-US" xlink:label="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_2C2E311ECAA292A39E2EE7DFC4E9E5D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_2C2E311ECAA292A39E2EE7DFC4E9E5D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_2C2E311ECAA292A39E2EE7DFC4E9E5D3" xlink:to="lab_us-gaap_EffectiveIncomeTaxRateReconciliationAtFederalStatutoryIncomeTaxRate_2C2E311ECAA292A39E2EE7DFC4E9E5D3" xlink:type="arc" />
    <link:label id="lab_us-gaap_CompensationAndRetirementDisclosureAbstract_CB05A6719FD0E87A0AE1550F8BFD6A66_label_en-US" xlink:label="lab_us-gaap_CompensationAndRetirementDisclosureAbstract_CB05A6719FD0E87A0AE1550F8BFD6A66" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Compensation and Retirement Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CompensationAndRetirementDisclosureAbstract" xlink:label="loc_us-gaap_CompensationAndRetirementDisclosureAbstract_CB05A6719FD0E87A0AE1550F8BFD6A66" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CompensationAndRetirementDisclosureAbstract_CB05A6719FD0E87A0AE1550F8BFD6A66" xlink:to="lab_us-gaap_CompensationAndRetirementDisclosureAbstract_CB05A6719FD0E87A0AE1550F8BFD6A66" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedContributionPlanCostRecognized_18146492CF13B18A7BEA550F8BFD5677_terseLabel_en-US" xlink:label="lab_us-gaap_DefinedContributionPlanCostRecognized_18146492CF13B18A7BEA550F8BFD5677" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Defined Contribution Plan, Cost Recognized</link:label>
    <link:label id="lab_us-gaap_DefinedContributionPlanCostRecognized_18146492CF13B18A7BEA550F8BFD5677_label_en-US" xlink:label="lab_us-gaap_DefinedContributionPlanCostRecognized_18146492CF13B18A7BEA550F8BFD5677" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Contribution Plan, Cost Recognized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DefinedContributionPlanCostRecognized" xlink:label="loc_us-gaap_DefinedContributionPlanCostRecognized_18146492CF13B18A7BEA550F8BFD5677" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedContributionPlanCostRecognized_18146492CF13B18A7BEA550F8BFD5677" xlink:to="lab_us-gaap_DefinedContributionPlanCostRecognized_18146492CF13B18A7BEA550F8BFD5677" xlink:type="arc" />
    <link:label id="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_D53769FA8953C92E0286550F8D54E3FC_terseLabel_en-US" xlink:label="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_D53769FA8953C92E0286550F8D54E3FC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">BENEFIT PLANS</link:label>
    <link:label id="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_D53769FA8953C92E0286550F8D54E3FC_label_en-US" xlink:label="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_D53769FA8953C92E0286550F8D54E3FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pension and Other Postretirement Benefits Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock" xlink:label="loc_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_D53769FA8953C92E0286550F8D54E3FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_D53769FA8953C92E0286550F8D54E3FC" xlink:to="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_D53769FA8953C92E0286550F8D54E3FC" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_57C1B625E507E5ED1FA6E53591B3554F_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_57C1B625E507E5ED1FA6E53591B3554F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_57C1B625E507E5ED1FA6E53591B3554F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_57C1B625E507E5ED1FA6E53591B3554F" xlink:to="lab_us-gaap_StatementOfCashFlowsAbstract_57C1B625E507E5ED1FA6E53591B3554F" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0317F65449BA14F95EF6E53591B3B2AD_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0317F65449BA14F95EF6E53591B3B2AD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">OPERATING ACTIVITIES:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0317F65449BA14F95EF6E53591B3B2AD_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0317F65449BA14F95EF6E53591B3B2AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0317F65449BA14F95EF6E53591B3B2AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0317F65449BA14F95EF6E53591B3B2AD" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0317F65449BA14F95EF6E53591B3B2AD" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_1506B20DD034A67E11E3E53591B47375_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_1506B20DD034A67E11E3E53591B47375" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments to reconcile net income to net cash provided by operating activities:</link:label>
    <link:label id="lab_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_1506B20DD034A67E11E3E53591B47375_label_en-US" xlink:label="lab_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_1506B20DD034A67E11E3E53591B47375" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments, Noncash Items, to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_1506B20DD034A67E11E3E53591B47375" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_1506B20DD034A67E11E3E53591B47375" xlink:to="lab_us-gaap_AdjustmentsNoncashItemsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_1506B20DD034A67E11E3E53591B47375" xlink:type="arc" />
    <link:label id="lab_us-gaap_DepreciationNonproduction_6EDF5B92166C70AE69CCE53591B4D4B2_terseLabel_en-US" xlink:label="lab_us-gaap_DepreciationNonproduction_6EDF5B92166C70AE69CCE53591B4D4B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Depreciation</link:label>
    <link:label id="lab_us-gaap_DepreciationNonproduction_6EDF5B92166C70AE69CCE53591B4D4B2_label_en-US" xlink:label="lab_us-gaap_DepreciationNonproduction_6EDF5B92166C70AE69CCE53591B4D4B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Depreciation, Nonproduction</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DepreciationNonproduction" xlink:label="loc_us-gaap_DepreciationNonproduction_6EDF5B92166C70AE69CCE53591B4D4B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DepreciationNonproduction_6EDF5B92166C70AE69CCE53591B4D4B2" xlink:to="lab_us-gaap_DepreciationNonproduction_6EDF5B92166C70AE69CCE53591B4D4B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_CD568849AAB4708AAA67E53591B4F10A_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_CD568849AAB4708AAA67E53591B4F10A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization</link:label>
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_CD568849AAB4708AAA67E53591B4F10A_label_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_CD568849AAB4708AAA67E53591B4F10A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Intangible Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_CD568849AAB4708AAA67E53591B4F10A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_CD568849AAB4708AAA67E53591B4F10A" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_CD568849AAB4708AAA67E53591B4F10A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProvisionForDoubtfulAccounts_7A1C9150821C0F55BEADE53591B46DB5_terseLabel_en-US" xlink:label="lab_us-gaap_ProvisionForDoubtfulAccounts_7A1C9150821C0F55BEADE53591B46DB5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for uncollectible accounts, net</link:label>
    <link:label id="lab_us-gaap_ProvisionForDoubtfulAccounts_7A1C9150821C0F55BEADE53591B46DB5_label_en-US" xlink:label="lab_us-gaap_ProvisionForDoubtfulAccounts_7A1C9150821C0F55BEADE53591B46DB5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Provision for Doubtful Accounts</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProvisionForDoubtfulAccounts" xlink:label="loc_us-gaap_ProvisionForDoubtfulAccounts_7A1C9150821C0F55BEADE53591B46DB5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProvisionForDoubtfulAccounts_7A1C9150821C0F55BEADE53591B46DB5" xlink:to="lab_us-gaap_ProvisionForDoubtfulAccounts_7A1C9150821C0F55BEADE53591B46DB5" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_A9EE440BF00653CF4BA3E53591B44B1F_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_A9EE440BF00653CF4BA3E53591B44B1F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income tax expense (benefit)</link:label>
    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_A9EE440BF00653CF4BA3E53591B44B1F_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_A9EE440BF00653CF4BA3E53591B44B1F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_A9EE440BF00653CF4BA3E53591B44B1F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_A9EE440BF00653CF4BA3E53591B44B1F" xlink:to="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_A9EE440BF00653CF4BA3E53591B44B1F" xlink:type="arc" />
    <link:label id="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_6B8DF32BE749C827738FE53591B45173_terseLabel_en-US" xlink:label="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_6B8DF32BE749C827738FE53591B45173" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation expense and other stock-based payments</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_6B8DF32BE749C827738FE53591B45173_label_en-US" xlink:label="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_6B8DF32BE749C827738FE53591B45173" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation and Other Stock-based Expense</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_6B8DF32BE749C827738FE53591B45173_documentation_en-US" xlink:label="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_6B8DF32BE749C827738FE53591B45173" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The aggregate amount of noncash, equity-based employee remuneration and other stock-based expense. As noncash, this element is an add back when calculating net cash generated by operating activities using the indirect method.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ShareBasedCompensationAndOtherStockBasedExpense" xlink:label="loc_pcln_ShareBasedCompensationAndOtherStockBasedExpense_6B8DF32BE749C827738FE53591B45173" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ShareBasedCompensationAndOtherStockBasedExpense_6B8DF32BE749C827738FE53591B45173" xlink:to="lab_pcln_ShareBasedCompensationAndOtherStockBasedExpense_6B8DF32BE749C827738FE53591B45173" xlink:type="arc" />
    <link:label id="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_BFDDB47C9FCFA9A7B889E53591B405ED_terseLabel_en-US" xlink:label="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_BFDDB47C9FCFA9A7B889E53591B405ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of debt issuance costs</link:label>
    <link:label id="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_BFDDB47C9FCFA9A7B889E53591B405ED_label_en-US" xlink:label="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_BFDDB47C9FCFA9A7B889E53591B405ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Financing Costs and Write-off of Unamortized Discount Due to Early Debt Conversions</link:label>
    <link:label id="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_BFDDB47C9FCFA9A7B889E53591B405ED_documentation_en-US" xlink:label="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_BFDDB47C9FCFA9A7B889E53591B405ED" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The component of interest expense comprised of the periodic charge against earnings over the life of the financing arrangement to which such costs relate and, write-off of unamortized discount related to early debt conversions.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions" xlink:label="loc_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_BFDDB47C9FCFA9A7B889E53591B405ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_BFDDB47C9FCFA9A7B889E53591B405ED" xlink:to="lab_pcln_AmortizationOfFinancingCostsAndWriteOffOfUnamortizedDiscountDueToEarlyDebtConversions_BFDDB47C9FCFA9A7B889E53591B405ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfDebtDiscountPremium_327CAA2694164EB660A4E53591B4FB97_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfDebtDiscountPremium_327CAA2694164EB660A4E53591B4FB97" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of debt discount</link:label>
    <link:label id="lab_us-gaap_AmortizationOfDebtDiscountPremium_327CAA2694164EB660A4E53591B4FB97_label_en-US" xlink:label="lab_us-gaap_AmortizationOfDebtDiscountPremium_327CAA2694164EB660A4E53591B4FB97" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Debt Discount (Premium)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AmortizationOfDebtDiscountPremium" xlink:label="loc_us-gaap_AmortizationOfDebtDiscountPremium_327CAA2694164EB660A4E53591B4FB97" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfDebtDiscountPremium_327CAA2694164EB660A4E53591B4FB97" xlink:to="lab_us-gaap_AmortizationOfDebtDiscountPremium_327CAA2694164EB660A4E53591B4FB97" xlink:type="arc" />
    <link:label id="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_5A1DE2EF27EF1F737238E53591B49CF3_negatedLabel_en-US" xlink:label="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_5A1DE2EF27EF1F737238E53591B49CF3" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Loss on early extinguishment of debt</link:label>
    <link:label id="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_5A1DE2EF27EF1F737238E53591B49CF3_label_en-US" xlink:label="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_5A1DE2EF27EF1F737238E53591B49CF3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gains (Losses) on Extinguishment of Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_5A1DE2EF27EF1F737238E53591B49CF3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_5A1DE2EF27EF1F737238E53591B49CF3" xlink:to="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_5A1DE2EF27EF1F737238E53591B49CF3" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_B0675D96784E51CB7AC7E53591B4AA01_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_B0675D96784E51CB7AC7E53591B4AA01" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in assets and liabilities:</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_B0675D96784E51CB7AC7E53591B4AA01_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_B0675D96784E51CB7AC7E53591B4AA01" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Operating Capital [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingCapitalAbstract" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_B0675D96784E51CB7AC7E53591B4AA01" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_B0675D96784E51CB7AC7E53591B4AA01" xlink:to="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_B0675D96784E51CB7AC7E53591B4AA01" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_6DEDC1645CB2C63E1F6CE53591B5318F_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_6DEDC1645CB2C63E1F6CE53591B5318F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Accounts receivable</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_6DEDC1645CB2C63E1F6CE53591B5318F_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_6DEDC1645CB2C63E1F6CE53591B5318F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Accounts Receivable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_6DEDC1645CB2C63E1F6CE53591B5318F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_6DEDC1645CB2C63E1F6CE53591B5318F" xlink:to="lab_us-gaap_IncreaseDecreaseInAccountsReceivable_6DEDC1645CB2C63E1F6CE53591B5318F" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_64891E33D62015BF56A1E53591B56516_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_64891E33D62015BF56A1E53591B56516" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Prepaid expenses and other current assets</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_64891E33D62015BF56A1E53591B56516_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_64891E33D62015BF56A1E53591B56516" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Prepaid Expense and Other Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets" xlink:label="loc_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_64891E33D62015BF56A1E53591B56516" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_64891E33D62015BF56A1E53591B56516" xlink:to="lab_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_64891E33D62015BF56A1E53591B56516" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingLiabilities_DE8E855C11C2AA876158E53591B518E9_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingLiabilities_DE8E855C11C2AA876158E53591B518E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts payable, accrued expenses and other current liabilities</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingLiabilities_DE8E855C11C2AA876158E53591B518E9_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingLiabilities_DE8E855C11C2AA876158E53591B518E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Operating Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingLiabilities_DE8E855C11C2AA876158E53591B518E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingLiabilities_DE8E855C11C2AA876158E53591B518E9" xlink:to="lab_us-gaap_IncreaseDecreaseInOperatingLiabilities_DE8E855C11C2AA876158E53591B518E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_29145E972A5A6E77DD0DE53591B5A229_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_29145E972A5A6E77DD0DE53591B5A229" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_29145E972A5A6E77DD0DE53591B5A229_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_29145E972A5A6E77DD0DE53591B5A229" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Other Operating Assets and Liabilities, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_29145E972A5A6E77DD0DE53591B5A229" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_29145E972A5A6E77DD0DE53591B5A229" xlink:to="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_29145E972A5A6E77DD0DE53591B5A229" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_64810844C94C48F35097E53591B502A7_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_64810844C94C48F35097E53591B502A7" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_64810844C94C48F35097E53591B502A7_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_64810844C94C48F35097E53591B502A7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities, Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_64810844C94C48F35097E53591B502A7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_64810844C94C48F35097E53591B502A7" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations_64810844C94C48F35097E53591B502A7" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_51115300FE61AB55D16AE53591B5B9BD_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_51115300FE61AB55D16AE53591B5B9BD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">INVESTING ACTIVITIES:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_51115300FE61AB55D16AE53591B5B9BD_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_51115300FE61AB55D16AE53591B5B9BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_51115300FE61AB55D16AE53591B5B9BD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_51115300FE61AB55D16AE53591B5B9BD" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_51115300FE61AB55D16AE53591B5B9BD" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B2F7ECA4A4331D93D441E53591B5CEF0_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B2F7ECA4A4331D93D441E53591B5CEF0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Purchase of investments</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B2F7ECA4A4331D93D441E53591B5CEF0_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B2F7ECA4A4331D93D441E53591B5CEF0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsToAcquireAvailableForSaleSecurities" xlink:label="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B2F7ECA4A4331D93D441E53591B5CEF0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B2F7ECA4A4331D93D441E53591B5CEF0" xlink:to="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_B2F7ECA4A4331D93D441E53591B5CEF0" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_0D865B2AD0D22128B4F0E53591B56E7A_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_0D865B2AD0D22128B4F0E53591B56E7A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sale of investments</link:label>
    <link:label id="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_0D865B2AD0D22128B4F0E53591B56E7A_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_0D865B2AD0D22128B4F0E53591B56E7A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Sale and Maturity of Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities" xlink:label="loc_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_0D865B2AD0D22128B4F0E53591B56E7A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_0D865B2AD0D22128B4F0E53591B56E7A" xlink:to="lab_us-gaap_ProceedsFromSaleAndMaturityOfAvailableForSaleSecurities_0D865B2AD0D22128B4F0E53591B56E7A" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_3934251EF2DF8E080D15E53591B58BE3_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_3934251EF2DF8E080D15E53591B58BE3" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Additions to property and equipment</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_3934251EF2DF8E080D15E53591B58BE3_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_3934251EF2DF8E080D15E53591B58BE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Property, Plant, and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_3934251EF2DF8E080D15E53591B58BE3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_3934251EF2DF8E080D15E53591B58BE3" xlink:to="lab_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_3934251EF2DF8E080D15E53591B58BE3" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesAndInterestInAffiliates_CB5B69F584974DF020DEE53591B57359_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesAndInterestInAffiliates_CB5B69F584974DF020DEE53591B57359" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Acquisitions and other equity investments, net of cash acquired</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesAndInterestInAffiliates_CB5B69F584974DF020DEE53591B57359_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesAndInterestInAffiliates_CB5B69F584974DF020DEE53591B57359" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Businesses and Interest in Affiliates</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesAndInterestInAffiliates" xlink:label="loc_us-gaap_PaymentsToAcquireBusinessesAndInterestInAffiliates_CB5B69F584974DF020DEE53591B57359" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireBusinessesAndInterestInAffiliates_CB5B69F584974DF020DEE53591B57359" xlink:to="lab_us-gaap_PaymentsToAcquireBusinessesAndInterestInAffiliates_CB5B69F584974DF020DEE53591B57359" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromHedgeInvestingActivities_321013422EC2FCCF3E1EE53591B58581_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromHedgeInvestingActivities_321013422EC2FCCF3E1EE53591B58581" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from foreign currency contracts</link:label>
    <link:label id="lab_us-gaap_ProceedsFromHedgeInvestingActivities_321013422EC2FCCF3E1EE53591B58581_label_en-US" xlink:label="lab_us-gaap_ProceedsFromHedgeInvestingActivities_321013422EC2FCCF3E1EE53591B58581" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Hedge, Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProceedsFromHedgeInvestingActivities" xlink:label="loc_us-gaap_ProceedsFromHedgeInvestingActivities_321013422EC2FCCF3E1EE53591B58581" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromHedgeInvestingActivities_321013422EC2FCCF3E1EE53591B58581" xlink:to="lab_us-gaap_ProceedsFromHedgeInvestingActivities_321013422EC2FCCF3E1EE53591B58581" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForHedgeInvestingActivities_082DA210AC4755F120F3E53591B5A397_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForHedgeInvestingActivities_082DA210AC4755F120F3E53591B5A397" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Payments on foreign currency contracts</link:label>
    <link:label id="lab_us-gaap_PaymentsForHedgeInvestingActivities_082DA210AC4755F120F3E53591B5A397_label_en-US" xlink:label="lab_us-gaap_PaymentsForHedgeInvestingActivities_082DA210AC4755F120F3E53591B5A397" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for Hedge, Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsForHedgeInvestingActivities" xlink:label="loc_us-gaap_PaymentsForHedgeInvestingActivities_082DA210AC4755F120F3E53591B5A397" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForHedgeInvestingActivities_082DA210AC4755F120F3E53591B5A397" xlink:to="lab_us-gaap_PaymentsForHedgeInvestingActivities_082DA210AC4755F120F3E53591B5A397" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInRestrictedCash_CA87E7A2DBF157ACA4F5E53591B5F337_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInRestrictedCash_CA87E7A2DBF157ACA4F5E53591B5F337" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Change in restricted cash</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInRestrictedCash_CA87E7A2DBF157ACA4F5E53591B5F337_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInRestrictedCash_CA87E7A2DBF157ACA4F5E53591B5F337" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Restricted Cash</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncreaseDecreaseInRestrictedCash" xlink:label="loc_us-gaap_IncreaseDecreaseInRestrictedCash_CA87E7A2DBF157ACA4F5E53591B5F337" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInRestrictedCash_CA87E7A2DBF157ACA4F5E53591B5F337" xlink:to="lab_us-gaap_IncreaseDecreaseInRestrictedCash_CA87E7A2DBF157ACA4F5E53591B5F337" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_0AA0D3B12F6DE2C6BF81E53591B6E421_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_0AA0D3B12F6DE2C6BF81E53591B6E421" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash used in investing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_0AA0D3B12F6DE2C6BF81E53591B6E421_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_0AA0D3B12F6DE2C6BF81E53591B6E421" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities, Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_0AA0D3B12F6DE2C6BF81E53591B6E421" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_0AA0D3B12F6DE2C6BF81E53591B6E421" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations_0AA0D3B12F6DE2C6BF81E53591B6E421" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_44DCB91CEA73054A44C5E53591B65E4F_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_44DCB91CEA73054A44C5E53591B65E4F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">FINANCING ACTIVITIES:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_44DCB91CEA73054A44C5E53591B65E4F_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_44DCB91CEA73054A44C5E53591B65E4F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_44DCB91CEA73054A44C5E53591B65E4F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_44DCB91CEA73054A44C5E53591B65E4F" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_44DCB91CEA73054A44C5E53591B65E4F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromLinesOfCredit_A7149003D922D89B9C24E53591B60734_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromLinesOfCredit_A7149003D922D89B9C24E53591B60734" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from revolving credit facility</link:label>
    <link:label id="lab_us-gaap_ProceedsFromLinesOfCredit_A7149003D922D89B9C24E53591B60734_label_en-US" xlink:label="lab_us-gaap_ProceedsFromLinesOfCredit_A7149003D922D89B9C24E53591B60734" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Lines of Credit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProceedsFromLinesOfCredit" xlink:label="loc_us-gaap_ProceedsFromLinesOfCredit_A7149003D922D89B9C24E53591B60734" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromLinesOfCredit_A7149003D922D89B9C24E53591B60734" xlink:to="lab_us-gaap_ProceedsFromLinesOfCredit_A7149003D922D89B9C24E53591B60734" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfLinesOfCredit_A14D073EA1827E888BFAE53591B6B019_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLinesOfCredit_A14D073EA1827E888BFAE53591B6B019" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Payments related to revolving credit facility</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfLinesOfCredit_A14D073EA1827E888BFAE53591B6B019_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfLinesOfCredit_A14D073EA1827E888BFAE53591B6B019" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Lines of Credit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RepaymentsOfLinesOfCredit" xlink:label="loc_us-gaap_RepaymentsOfLinesOfCredit_A14D073EA1827E888BFAE53591B6B019" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfLinesOfCredit_A14D073EA1827E888BFAE53591B6B019" xlink:to="lab_us-gaap_RepaymentsOfLinesOfCredit_A14D073EA1827E888BFAE53591B6B019" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_C8254F60BD55D6755835E53591B6F778_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_C8254F60BD55D6755835E53591B6F778" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from the issuance of long-term debt</link:label>
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_C8254F60BD55D6755835E53591B6F778_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_C8254F60BD55D6755835E53591B6F778" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Issuance of Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProceedsFromIssuanceOfLongTermDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_C8254F60BD55D6755835E53591B6F778" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_C8254F60BD55D6755835E53591B6F778" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_C8254F60BD55D6755835E53591B6F778" xlink:type="arc" />
    <link:label id="lab_pcln_PaymentofDebtIssuanceCostsLineofCredit_787E5A9199B8A08DF0D3E53591B67865_negatedTerseLabel_en-US" xlink:label="lab_pcln_PaymentofDebtIssuanceCostsLineofCredit_787E5A9199B8A08DF0D3E53591B67865" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Payment of debt issuance costs - revolving credit facility</link:label>
    <link:label id="lab_pcln_PaymentofDebtIssuanceCostsLineofCredit_787E5A9199B8A08DF0D3E53591B67865_label_en-US" xlink:label="lab_pcln_PaymentofDebtIssuanceCostsLineofCredit_787E5A9199B8A08DF0D3E53591B67865" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payment of Debt Issuance Costs, Line of Credit</link:label>
    <link:label id="lab_pcln_PaymentofDebtIssuanceCostsLineofCredit_787E5A9199B8A08DF0D3E53591B67865_documentation_en-US" xlink:label="lab_pcln_PaymentofDebtIssuanceCostsLineofCredit_787E5A9199B8A08DF0D3E53591B67865" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Payment of Debt Issuance Costs associated with a Line of Credit</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_PaymentofDebtIssuanceCostsLineofCredit" xlink:label="loc_pcln_PaymentofDebtIssuanceCostsLineofCredit_787E5A9199B8A08DF0D3E53591B67865" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_PaymentofDebtIssuanceCostsLineofCredit_787E5A9199B8A08DF0D3E53591B67865" xlink:to="lab_pcln_PaymentofDebtIssuanceCostsLineofCredit_787E5A9199B8A08DF0D3E53591B67865" xlink:type="arc" />
    <link:label id="lab_pcln_PaymentsRelatedToConversionOfSeniorNotes_F7C671300E3CA6E167BCE53591B683DD_negatedLabel_en-US" xlink:label="lab_pcln_PaymentsRelatedToConversionOfSeniorNotes_F7C671300E3CA6E167BCE53591B683DD" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Payments related to conversion of senior notes</link:label>
    <link:label id="lab_pcln_PaymentsRelatedToConversionOfSeniorNotes_F7C671300E3CA6E167BCE53591B683DD_label_en-US" xlink:label="lab_pcln_PaymentsRelatedToConversionOfSeniorNotes_F7C671300E3CA6E167BCE53591B683DD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments Related to Conversion of Senior Notes</link:label>
    <link:label id="lab_pcln_PaymentsRelatedToConversionOfSeniorNotes_F7C671300E3CA6E167BCE53591B683DD_documentation_en-US" xlink:label="lab_pcln_PaymentsRelatedToConversionOfSeniorNotes_F7C671300E3CA6E167BCE53591B683DD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cash outflow from the repayment of the aggregate principal amount of convertible debt which is converted prior to maturity because it is redeemable at the option of the bond holder. If elected by the entity, it also includes cash paid for the conversion value in excess of the principal amount.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_PaymentsRelatedToConversionOfSeniorNotes" xlink:label="loc_pcln_PaymentsRelatedToConversionOfSeniorNotes_F7C671300E3CA6E167BCE53591B683DD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_PaymentsRelatedToConversionOfSeniorNotes_F7C671300E3CA6E167BCE53591B683DD" xlink:to="lab_pcln_PaymentsRelatedToConversionOfSeniorNotes_F7C671300E3CA6E167BCE53591B683DD" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_679D7488E0E1BB0C65E0E53591B6FD4B_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_679D7488E0E1BB0C65E0E53591B6FD4B" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Repurchase of common stock</link:label>
    <link:label id="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_679D7488E0E1BB0C65E0E53591B6FD4B_label_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_679D7488E0E1BB0C65E0E53591B6FD4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for Repurchase of Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsForRepurchaseOfCommonStock" xlink:label="loc_us-gaap_PaymentsForRepurchaseOfCommonStock_679D7488E0E1BB0C65E0E53591B6FD4B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForRepurchaseOfCommonStock_679D7488E0E1BB0C65E0E53591B6FD4B" xlink:to="lab_us-gaap_PaymentsForRepurchaseOfCommonStock_679D7488E0E1BB0C65E0E53591B6FD4B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_E661A217BBB6BC7BD56AE53591B6D21F_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_E661A217BBB6BC7BD56AE53591B6D21F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments of contingent consideration</link:label>
    <link:label id="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_E661A217BBB6BC7BD56AE53591B6D21F_label_en-US" xlink:label="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_E661A217BBB6BC7BD56AE53591B6D21F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from (Payments for) Other Financing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProceedsFromPaymentsForOtherFinancingActivities" xlink:label="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_E661A217BBB6BC7BD56AE53591B6D21F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_E661A217BBB6BC7BD56AE53591B6D21F" xlink:to="lab_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_E661A217BBB6BC7BD56AE53591B6D21F" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_40F3DE67256C5C5870E1E53591B6B6B8_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_40F3DE67256C5C5870E1E53591B6B6B8" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Payments to purchase subsidiary shares from noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_40F3DE67256C5C5870E1E53591B6B6B8_label_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_40F3DE67256C5C5870E1E53591B6B6B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for Repurchase of Redeemable Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest" xlink:label="loc_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_40F3DE67256C5C5870E1E53591B6B6B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_40F3DE67256C5C5870E1E53591B6B6B8" xlink:to="lab_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_40F3DE67256C5C5870E1E53591B6B6B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfStockIssuanceCosts_FA60B34BFAC3E06AFF03E53591B60607_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfStockIssuanceCosts_FA60B34BFAC3E06AFF03E53591B60607" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Payments of stock issuance costs</link:label>
    <link:label id="lab_us-gaap_PaymentsOfStockIssuanceCosts_FA60B34BFAC3E06AFF03E53591B60607_label_en-US" xlink:label="lab_us-gaap_PaymentsOfStockIssuanceCosts_FA60B34BFAC3E06AFF03E53591B60607" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments of Stock Issuance Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsOfStockIssuanceCosts" xlink:label="loc_us-gaap_PaymentsOfStockIssuanceCosts_FA60B34BFAC3E06AFF03E53591B60607" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfStockIssuanceCosts_FA60B34BFAC3E06AFF03E53591B60607" xlink:to="lab_us-gaap_PaymentsOfStockIssuanceCosts_FA60B34BFAC3E06AFF03E53591B60607" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromStockOptionsExercised_78D5DCC80CC52DC4C311E53591B6FD6D_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromStockOptionsExercised_78D5DCC80CC52DC4C311E53591B6FD6D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from exercise of stock options</link:label>
    <link:label id="lab_us-gaap_ProceedsFromStockOptionsExercised_78D5DCC80CC52DC4C311E53591B6FD6D_label_en-US" xlink:label="lab_us-gaap_ProceedsFromStockOptionsExercised_78D5DCC80CC52DC4C311E53591B6FD6D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Stock Options Exercised</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProceedsFromStockOptionsExercised" xlink:label="loc_us-gaap_ProceedsFromStockOptionsExercised_78D5DCC80CC52DC4C311E53591B6FD6D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromStockOptionsExercised_78D5DCC80CC52DC4C311E53591B6FD6D" xlink:to="lab_us-gaap_ProceedsFromStockOptionsExercised_78D5DCC80CC52DC4C311E53591B6FD6D" xlink:type="arc" />
    <link:label id="lab_pcln_ProceedsFromConversionSpreadHedgeFinancingActivities_10E9FDCF667E87925BB4E53591B622B8_terseLabel_en-US" xlink:label="lab_pcln_ProceedsFromConversionSpreadHedgeFinancingActivities_10E9FDCF667E87925BB4E53591B622B8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from the termination of conversion spread hedges</link:label>
    <link:label id="lab_pcln_ProceedsFromConversionSpreadHedgeFinancingActivities_10E9FDCF667E87925BB4E53591B622B8_label_en-US" xlink:label="lab_pcln_ProceedsFromConversionSpreadHedgeFinancingActivities_10E9FDCF667E87925BB4E53591B622B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Conversion Spread Hedge Financing Activities</link:label>
    <link:label id="lab_pcln_ProceedsFromConversionSpreadHedgeFinancingActivities_10E9FDCF667E87925BB4E53591B622B8_documentation_en-US" xlink:label="lab_pcln_ProceedsFromConversionSpreadHedgeFinancingActivities_10E9FDCF667E87925BB4E53591B622B8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cash inflow from a financial contract that meets the hedge accounting treatment to be recorded as an equity transaction (entity's own stock).</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ProceedsFromConversionSpreadHedgeFinancingActivities" xlink:label="loc_pcln_ProceedsFromConversionSpreadHedgeFinancingActivities_10E9FDCF667E87925BB4E53591B622B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ProceedsFromConversionSpreadHedgeFinancingActivities_10E9FDCF667E87925BB4E53591B622B8" xlink:to="lab_pcln_ProceedsFromConversionSpreadHedgeFinancingActivities_10E9FDCF667E87925BB4E53591B622B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_EF00F39E4317035BD28EE53591B76858_terseLabel_en-US" xlink:label="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_EF00F39E4317035BD28EE53591B76858" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Excess tax benefits on stock-based awards</link:label>
    <link:label id="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_EF00F39E4317035BD28EE53591B76858_label_en-US" xlink:label="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_EF00F39E4317035BD28EE53591B76858" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Excess Tax Benefit from Share-based Compensation, Financing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities" xlink:label="loc_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_EF00F39E4317035BD28EE53591B76858" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_EF00F39E4317035BD28EE53591B76858" xlink:to="lab_us-gaap_ExcessTaxBenefitFromShareBasedCompensationFinancingActivities_EF00F39E4317035BD28EE53591B76858" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_AB4817EF52A15B5992A5E53591B75F67_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_AB4817EF52A15B5992A5E53591B75F67" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash (used in) provided by financing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_AB4817EF52A15B5992A5E53591B75F67_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_AB4817EF52A15B5992A5E53591B75F67" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities, Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_AB4817EF52A15B5992A5E53591B75F67" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_AB4817EF52A15B5992A5E53591B75F67" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations_AB4817EF52A15B5992A5E53591B75F67" xlink:type="arc" />
    <link:label id="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_99AF8A6AD85A2548F1ACE53591B768D7_terseLabel_en-US" xlink:label="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_99AF8A6AD85A2548F1ACE53591B768D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Effect of exchange rate changes on cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_99AF8A6AD85A2548F1ACE53591B768D7_label_en-US" xlink:label="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_99AF8A6AD85A2548F1ACE53591B768D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effect of Exchange Rate on Cash and Cash Equivalents</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:label="loc_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_99AF8A6AD85A2548F1ACE53591B768D7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_99AF8A6AD85A2548F1ACE53591B768D7" xlink:to="lab_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_99AF8A6AD85A2548F1ACE53591B768D7" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_D4C5E19A448B29E96A8FE53591B7C216_totalLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_D4C5E19A448B29E96A8FE53591B7C216" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net (decrease) increase in cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_D4C5E19A448B29E96A8FE53591B7C216_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_D4C5E19A448B29E96A8FE53591B7C216" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Period Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_D4C5E19A448B29E96A8FE53591B7C216" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_D4C5E19A448B29E96A8FE53591B7C216" xlink:to="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_D4C5E19A448B29E96A8FE53591B7C216" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1293211637FAF2623F61E53591B7736A_periodStartLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1293211637FAF2623F61E53591B7736A" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents, beginning of period</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1293211637FAF2623F61E53591B7736A_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1293211637FAF2623F61E53591B7736A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, at Carrying Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_1293211637FAF2623F61E53591B7736A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_1293211637FAF2623F61E53591B7736A" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1293211637FAF2623F61E53591B7736A" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_9584E32C582D35BD2688E53591B7B6AB_periodEndLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_9584E32C582D35BD2688E53591B7B6AB" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents, end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_9584E32C582D35BD2688E53591B7B6AB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_9584E32C582D35BD2688E53591B7B6AB" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_9584E32C582D35BD2688E53591B7B6AB" xlink:type="arc" />
    <link:label id="lab_us-gaap_SupplementalCashFlowInformationAbstract_78FB23922725E3CDA978E53591B73489_terseLabel_en-US" xlink:label="lab_us-gaap_SupplementalCashFlowInformationAbstract_78FB23922725E3CDA978E53591B73489" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">SUPPLEMENTAL CASH FLOW INFORMATION:</link:label>
    <link:label id="lab_us-gaap_SupplementalCashFlowInformationAbstract_78FB23922725E3CDA978E53591B73489_label_en-US" xlink:label="lab_us-gaap_SupplementalCashFlowInformationAbstract_78FB23922725E3CDA978E53591B73489" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Supplemental Cash Flow Information [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SupplementalCashFlowInformationAbstract" xlink:label="loc_us-gaap_SupplementalCashFlowInformationAbstract_78FB23922725E3CDA978E53591B73489" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SupplementalCashFlowInformationAbstract_78FB23922725E3CDA978E53591B73489" xlink:to="lab_us-gaap_SupplementalCashFlowInformationAbstract_78FB23922725E3CDA978E53591B73489" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxesPaidNet_FE840B9186137809CFACE53591B8D205_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxesPaidNet_FE840B9186137809CFACE53591B8D205" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid during the period for income taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxesPaidNet_FE840B9186137809CFACE53591B8D205_label_en-US" xlink:label="lab_us-gaap_IncomeTaxesPaidNet_FE840B9186137809CFACE53591B8D205" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Taxes Paid, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxesPaidNet" xlink:label="loc_us-gaap_IncomeTaxesPaidNet_FE840B9186137809CFACE53591B8D205" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxesPaidNet_FE840B9186137809CFACE53591B8D205" xlink:to="lab_us-gaap_IncomeTaxesPaidNet_FE840B9186137809CFACE53591B8D205" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestPaidNet_60E2F536AA23DF830D02E53591B85EE8_terseLabel_en-US" xlink:label="lab_us-gaap_InterestPaidNet_60E2F536AA23DF830D02E53591B85EE8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid during the period for interest</link:label>
    <link:label id="lab_us-gaap_InterestPaidNet_60E2F536AA23DF830D02E53591B85EE8_label_en-US" xlink:label="lab_us-gaap_InterestPaidNet_60E2F536AA23DF830D02E53591B85EE8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Paid, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InterestPaidNet" xlink:label="loc_us-gaap_InterestPaidNet_60E2F536AA23DF830D02E53591B85EE8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestPaidNet_60E2F536AA23DF830D02E53591B85EE8" xlink:to="lab_us-gaap_InterestPaidNet_60E2F536AA23DF830D02E53591B85EE8" xlink:type="arc" />
    <link:label id="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_E6B7E0AEAF863FE218D7E53591B8746F_negatedLabel_en-US" xlink:label="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_E6B7E0AEAF863FE218D7E53591B8746F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Non-cash fair value increase for redeemable noncontrolling interests</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax" xlink:label="loc_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_E6B7E0AEAF863FE218D7E53591B8746F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_E6B7E0AEAF863FE218D7E53591B8746F" xlink:to="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_E6B7E0AEAF863FE218D7E53591B8746F" xlink:type="arc" />
    <link:label id="lab_pcln_OtherSignificantNoncashTransactionInvestingactivitiesContingentConsideration_6DD04194408437AD635FE53591B840BB_terseLabel_en-US" xlink:label="lab_pcln_OtherSignificantNoncashTransactionInvestingactivitiesContingentConsideration_6DD04194408437AD635FE53591B840BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-cash investing activity for contingent consideration</link:label>
    <link:label id="lab_pcln_OtherSignificantNoncashTransactionInvestingactivitiesContingentConsideration_6DD04194408437AD635FE53591B840BB_label_en-US" xlink:label="lab_pcln_OtherSignificantNoncashTransactionInvestingactivitiesContingentConsideration_6DD04194408437AD635FE53591B840BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Significant Noncash Transaction, Investing activities, Contingent Consideration</link:label>
    <link:label id="lab_pcln_OtherSignificantNoncashTransactionInvestingactivitiesContingentConsideration_6DD04194408437AD635FE53591B840BB_documentation_en-US" xlink:label="lab_pcln_OtherSignificantNoncashTransactionInvestingactivitiesContingentConsideration_6DD04194408437AD635FE53591B840BB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other Significant Noncash Transaction, Investing activities, Contingent Consideration</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OtherSignificantNoncashTransactionInvestingactivitiesContingentConsideration" xlink:label="loc_pcln_OtherSignificantNoncashTransactionInvestingactivitiesContingentConsideration_6DD04194408437AD635FE53591B840BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OtherSignificantNoncashTransactionInvestingactivitiesContingentConsideration_6DD04194408437AD635FE53591B840BB" xlink:to="lab_pcln_OtherSignificantNoncashTransactionInvestingactivitiesContingentConsideration_6DD04194408437AD635FE53591B840BB" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_1E3971B18B9DABD8BF3BE53591B8DD4E_terseLabel_en-US" xlink:label="lab_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_1E3971B18B9DABD8BF3BE53591B8DD4E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-cash financing activity for acquisitions</link:label>
    <link:label id="lab_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_1E3971B18B9DABD8BF3BE53591B8DD4E_label_en-US" xlink:label="lab_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_1E3971B18B9DABD8BF3BE53591B8DD4E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Significant Noncash Transaction, Value of Consideration Given</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1" xlink:label="loc_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_1E3971B18B9DABD8BF3BE53591B8DD4E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_1E3971B18B9DABD8BF3BE53591B8DD4E" xlink:to="lab_us-gaap_OtherSignificantNoncashTransactionValueOfConsiderationGiven1_1E3971B18B9DABD8BF3BE53591B8DD4E" xlink:type="arc" />
    <link:label id="lab_pcln_DocumentAndEntityInformationAbstract_8742C6FFE369240C29D5D83EC3F870CB_label_en-US" xlink:label="lab_pcln_DocumentAndEntityInformationAbstract_8742C6FFE369240C29D5D83EC3F870CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document and Entity Information [Abstract]</link:label>
    <link:label id="lab_pcln_DocumentAndEntityInformationAbstract_8742C6FFE369240C29D5D83EC3F870CB_documentation_en-US" xlink:label="lab_pcln_DocumentAndEntityInformationAbstract_8742C6FFE369240C29D5D83EC3F870CB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">-- None. No documentation exists for this element. --</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DocumentAndEntityInformationAbstract" xlink:label="loc_pcln_DocumentAndEntityInformationAbstract_8742C6FFE369240C29D5D83EC3F870CB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DocumentAndEntityInformationAbstract_8742C6FFE369240C29D5D83EC3F870CB" xlink:to="lab_pcln_DocumentAndEntityInformationAbstract_8742C6FFE369240C29D5D83EC3F870CB" xlink:type="arc" />
    <link:label id="lab_dei_EntityRegistrantName_BCBC9A87B6E05A471196D83EC3F9A868_terseLabel_en-US" xlink:label="lab_dei_EntityRegistrantName_BCBC9A87B6E05A471196D83EC3F9A868" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:label id="lab_dei_EntityRegistrantName_BCBC9A87B6E05A471196D83EC3F9A868_label_en-US" xlink:label="lab_dei_EntityRegistrantName_BCBC9A87B6E05A471196D83EC3F9A868" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityRegistrantName" xlink:label="loc_dei_EntityRegistrantName_BCBC9A87B6E05A471196D83EC3F9A868" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityRegistrantName_BCBC9A87B6E05A471196D83EC3F9A868" xlink:to="lab_dei_EntityRegistrantName_BCBC9A87B6E05A471196D83EC3F9A868" xlink:type="arc" />
    <link:label id="lab_dei_EntityCentralIndexKey_9D25F4126BBCD7454634D83EC3F99276_terseLabel_en-US" xlink:label="lab_dei_EntityCentralIndexKey_9D25F4126BBCD7454634D83EC3F99276" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:label id="lab_dei_EntityCentralIndexKey_9D25F4126BBCD7454634D83EC3F99276_label_en-US" xlink:label="lab_dei_EntityCentralIndexKey_9D25F4126BBCD7454634D83EC3F99276" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCentralIndexKey" xlink:label="loc_dei_EntityCentralIndexKey_9D25F4126BBCD7454634D83EC3F99276" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCentralIndexKey_9D25F4126BBCD7454634D83EC3F99276" xlink:to="lab_dei_EntityCentralIndexKey_9D25F4126BBCD7454634D83EC3F99276" xlink:type="arc" />
    <link:label id="lab_dei_CurrentFiscalYearEndDate_5A4254589E7314A57866D83EC3F964F2_terseLabel_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_5A4254589E7314A57866D83EC3F964F2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current Fiscal Year End Date</link:label>
    <link:label id="lab_dei_CurrentFiscalYearEndDate_5A4254589E7314A57866D83EC3F964F2_label_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_5A4254589E7314A57866D83EC3F964F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current Fiscal Year End Date</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_CurrentFiscalYearEndDate" xlink:label="loc_dei_CurrentFiscalYearEndDate_5A4254589E7314A57866D83EC3F964F2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_CurrentFiscalYearEndDate_5A4254589E7314A57866D83EC3F964F2" xlink:to="lab_dei_CurrentFiscalYearEndDate_5A4254589E7314A57866D83EC3F964F2" xlink:type="arc" />
    <link:label id="lab_dei_EntityFilerCategory_83836923E8DE541966FCD83EC3F962F7_terseLabel_en-US" xlink:label="lab_dei_EntityFilerCategory_83836923E8DE541966FCD83EC3F962F7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Filer Category</link:label>
    <link:label id="lab_dei_EntityFilerCategory_83836923E8DE541966FCD83EC3F962F7_label_en-US" xlink:label="lab_dei_EntityFilerCategory_83836923E8DE541966FCD83EC3F962F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Filer Category</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityFilerCategory" xlink:label="loc_dei_EntityFilerCategory_83836923E8DE541966FCD83EC3F962F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityFilerCategory_83836923E8DE541966FCD83EC3F962F7" xlink:to="lab_dei_EntityFilerCategory_83836923E8DE541966FCD83EC3F962F7" xlink:type="arc" />
    <link:label id="lab_dei_DocumentType_AFB5AF7AAE814A53EFFDD83EC3F9205C_terseLabel_en-US" xlink:label="lab_dei_DocumentType_AFB5AF7AAE814A53EFFDD83EC3F9205C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:label id="lab_dei_DocumentType_AFB5AF7AAE814A53EFFDD83EC3F9205C_label_en-US" xlink:label="lab_dei_DocumentType_AFB5AF7AAE814A53EFFDD83EC3F9205C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentType" xlink:label="loc_dei_DocumentType_AFB5AF7AAE814A53EFFDD83EC3F9205C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentType_AFB5AF7AAE814A53EFFDD83EC3F9205C" xlink:to="lab_dei_DocumentType_AFB5AF7AAE814A53EFFDD83EC3F9205C" xlink:type="arc" />
    <link:label id="lab_dei_DocumentPeriodEndDate_F24D06C6AE25D5F5213ED83EC3F99EC6_terseLabel_en-US" xlink:label="lab_dei_DocumentPeriodEndDate_F24D06C6AE25D5F5213ED83EC3F99EC6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:label id="lab_dei_DocumentPeriodEndDate_F24D06C6AE25D5F5213ED83EC3F99EC6_label_en-US" xlink:label="lab_dei_DocumentPeriodEndDate_F24D06C6AE25D5F5213ED83EC3F99EC6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentPeriodEndDate" xlink:label="loc_dei_DocumentPeriodEndDate_F24D06C6AE25D5F5213ED83EC3F99EC6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentPeriodEndDate_F24D06C6AE25D5F5213ED83EC3F99EC6" xlink:to="lab_dei_DocumentPeriodEndDate_F24D06C6AE25D5F5213ED83EC3F99EC6" xlink:type="arc" />
    <link:label id="lab_dei_DocumentFiscalYearFocus_7897B7D83E2B20CE0975D83EC3F90E84_terseLabel_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_7897B7D83E2B20CE0975D83EC3F90E84" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Fiscal Year Focus</link:label>
    <link:label id="lab_dei_DocumentFiscalYearFocus_7897B7D83E2B20CE0975D83EC3F90E84_label_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_7897B7D83E2B20CE0975D83EC3F90E84" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Fiscal Year Focus</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalYearFocus" xlink:label="loc_dei_DocumentFiscalYearFocus_7897B7D83E2B20CE0975D83EC3F90E84" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentFiscalYearFocus_7897B7D83E2B20CE0975D83EC3F90E84" xlink:to="lab_dei_DocumentFiscalYearFocus_7897B7D83E2B20CE0975D83EC3F90E84" xlink:type="arc" />
    <link:label id="lab_dei_DocumentFiscalPeriodFocus_9BC850F035E5E2CE9581D83EC3FA6E7B_terseLabel_en-US" xlink:label="lab_dei_DocumentFiscalPeriodFocus_9BC850F035E5E2CE9581D83EC3FA6E7B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Fiscal Period Focus</link:label>
    <link:label id="lab_dei_DocumentFiscalPeriodFocus_9BC850F035E5E2CE9581D83EC3FA6E7B_label_en-US" xlink:label="lab_dei_DocumentFiscalPeriodFocus_9BC850F035E5E2CE9581D83EC3FA6E7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Fiscal Period Focus</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalPeriodFocus" xlink:label="loc_dei_DocumentFiscalPeriodFocus_9BC850F035E5E2CE9581D83EC3FA6E7B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentFiscalPeriodFocus_9BC850F035E5E2CE9581D83EC3FA6E7B" xlink:to="lab_dei_DocumentFiscalPeriodFocus_9BC850F035E5E2CE9581D83EC3FA6E7B" xlink:type="arc" />
    <link:label id="lab_dei_AmendmentFlag_006FB51F1FD286C4931CD83EC3FA9681_terseLabel_en-US" xlink:label="lab_dei_AmendmentFlag_006FB51F1FD286C4931CD83EC3FA9681" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:label id="lab_dei_AmendmentFlag_006FB51F1FD286C4931CD83EC3FA9681_label_en-US" xlink:label="lab_dei_AmendmentFlag_006FB51F1FD286C4931CD83EC3FA9681" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_AmendmentFlag" xlink:label="loc_dei_AmendmentFlag_006FB51F1FD286C4931CD83EC3FA9681" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_AmendmentFlag_006FB51F1FD286C4931CD83EC3FA9681" xlink:to="lab_dei_AmendmentFlag_006FB51F1FD286C4931CD83EC3FA9681" xlink:type="arc" />
    <link:label id="lab_dei_EntityCommonStockSharesOutstanding_6C9947EA2EC93B0F7B1CD84BA5608E82_terseLabel_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_6C9947EA2EC93B0F7B1CD84BA5608E82" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Common Stock, Shares Outstanding</link:label>
    <link:label id="lab_dei_EntityCommonStockSharesOutstanding_6C9947EA2EC93B0F7B1CD84BA5608E82_label_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_6C9947EA2EC93B0F7B1CD84BA5608E82" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Common Stock, Shares Outstanding</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCommonStockSharesOutstanding" xlink:label="loc_dei_EntityCommonStockSharesOutstanding_6C9947EA2EC93B0F7B1CD84BA5608E82" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCommonStockSharesOutstanding_6C9947EA2EC93B0F7B1CD84BA5608E82" xlink:to="lab_dei_EntityCommonStockSharesOutstanding_6C9947EA2EC93B0F7B1CD84BA5608E82" xlink:type="arc" />
    <link:label id="lab_dei_EntityWellKnownSeasonedIssuer_F48A5515F4A4148562FCD83EC3FAE269_terseLabel_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_F48A5515F4A4148562FCD83EC3FAE269" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Well-known Seasoned Issuer</link:label>
    <link:label id="lab_dei_EntityWellKnownSeasonedIssuer_F48A5515F4A4148562FCD83EC3FAE269_label_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_F48A5515F4A4148562FCD83EC3FAE269" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Well-known Seasoned Issuer</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityWellKnownSeasonedIssuer" xlink:label="loc_dei_EntityWellKnownSeasonedIssuer_F48A5515F4A4148562FCD83EC3FAE269" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityWellKnownSeasonedIssuer_F48A5515F4A4148562FCD83EC3FAE269" xlink:to="lab_dei_EntityWellKnownSeasonedIssuer_F48A5515F4A4148562FCD83EC3FAE269" xlink:type="arc" />
    <link:label id="lab_dei_EntityVoluntaryFilers_DA09AB8CCF3A868FFDB6D83EC3FA484C_terseLabel_en-US" xlink:label="lab_dei_EntityVoluntaryFilers_DA09AB8CCF3A868FFDB6D83EC3FA484C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Voluntary Filers</link:label>
    <link:label id="lab_dei_EntityVoluntaryFilers_DA09AB8CCF3A868FFDB6D83EC3FA484C_label_en-US" xlink:label="lab_dei_EntityVoluntaryFilers_DA09AB8CCF3A868FFDB6D83EC3FA484C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Voluntary Filers</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityVoluntaryFilers" xlink:label="loc_dei_EntityVoluntaryFilers_DA09AB8CCF3A868FFDB6D83EC3FA484C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityVoluntaryFilers_DA09AB8CCF3A868FFDB6D83EC3FA484C" xlink:to="lab_dei_EntityVoluntaryFilers_DA09AB8CCF3A868FFDB6D83EC3FA484C" xlink:type="arc" />
    <link:label id="lab_dei_EntityCurrentReportingStatus_E9368334F6A056505179D83EC3FA7F2E_terseLabel_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_E9368334F6A056505179D83EC3FA7F2E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Current Reporting Status</link:label>
    <link:label id="lab_dei_EntityCurrentReportingStatus_E9368334F6A056505179D83EC3FA7F2E_label_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_E9368334F6A056505179D83EC3FA7F2E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Current Reporting Status</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCurrentReportingStatus" xlink:label="loc_dei_EntityCurrentReportingStatus_E9368334F6A056505179D83EC3FA7F2E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCurrentReportingStatus_E9368334F6A056505179D83EC3FA7F2E" xlink:to="lab_dei_EntityCurrentReportingStatus_E9368334F6A056505179D83EC3FA7F2E" xlink:type="arc" />
    <link:label id="lab_dei_EntityPublicFloat_B2A6A2D5D883095B2E38D83EC3FA05A0_terseLabel_en-US" xlink:label="lab_dei_EntityPublicFloat_B2A6A2D5D883095B2E38D83EC3FA05A0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Public Float</link:label>
    <link:label id="lab_dei_EntityPublicFloat_B2A6A2D5D883095B2E38D83EC3FA05A0_label_en-US" xlink:label="lab_dei_EntityPublicFloat_B2A6A2D5D883095B2E38D83EC3FA05A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Public Float</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityPublicFloat" xlink:label="loc_dei_EntityPublicFloat_B2A6A2D5D883095B2E38D83EC3FA05A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityPublicFloat_B2A6A2D5D883095B2E38D83EC3FA05A0" xlink:to="lab_dei_EntityPublicFloat_B2A6A2D5D883095B2E38D83EC3FA05A0" xlink:type="arc" />
    <link:label id="lab_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_B3DF140084EE703C6067E59D6C0CACE7_terseLabel_en-US" xlink:label="lab_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_B3DF140084EE703C6067E59D6C0CACE7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current</link:label>
    <link:label id="lab_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_B3DF140084EE703C6067E59D6C0CACE7_label_en-US" xlink:label="lab_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_B3DF140084EE703C6067E59D6C0CACE7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current Income Tax Expense (Benefit), Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract" xlink:label="loc_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_B3DF140084EE703C6067E59D6C0CACE7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_B3DF140084EE703C6067E59D6C0CACE7" xlink:to="lab_us-gaap_CurrentIncomeTaxExpenseBenefitContinuingOperationsAbstract_B3DF140084EE703C6067E59D6C0CACE7" xlink:type="arc" />
    <link:label id="lab_us-gaap_CurrentForeignTaxExpenseBenefit_02065C4564FA1A58C2F7E59D6C0CBEBB_terseLabel_en-US" xlink:label="lab_us-gaap_CurrentForeignTaxExpenseBenefit_02065C4564FA1A58C2F7E59D6C0CBEBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">International</link:label>
    <link:label id="lab_us-gaap_CurrentForeignTaxExpenseBenefit_02065C4564FA1A58C2F7E59D6C0CBEBB_label_en-US" xlink:label="lab_us-gaap_CurrentForeignTaxExpenseBenefit_02065C4564FA1A58C2F7E59D6C0CBEBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current Foreign Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CurrentForeignTaxExpenseBenefit" xlink:label="loc_us-gaap_CurrentForeignTaxExpenseBenefit_02065C4564FA1A58C2F7E59D6C0CBEBB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CurrentForeignTaxExpenseBenefit_02065C4564FA1A58C2F7E59D6C0CBEBB" xlink:to="lab_us-gaap_CurrentForeignTaxExpenseBenefit_02065C4564FA1A58C2F7E59D6C0CBEBB" xlink:type="arc" />
    <link:label id="lab_us-gaap_CurrentFederalTaxExpenseBenefit_A07057DAED3FF44049F3E59D6C0C7F25_terseLabel_en-US" xlink:label="lab_us-gaap_CurrentFederalTaxExpenseBenefit_A07057DAED3FF44049F3E59D6C0C7F25" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. Federal</link:label>
    <link:label id="lab_us-gaap_CurrentFederalTaxExpenseBenefit_A07057DAED3FF44049F3E59D6C0C7F25_label_en-US" xlink:label="lab_us-gaap_CurrentFederalTaxExpenseBenefit_A07057DAED3FF44049F3E59D6C0C7F25" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current Federal Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CurrentFederalTaxExpenseBenefit" xlink:label="loc_us-gaap_CurrentFederalTaxExpenseBenefit_A07057DAED3FF44049F3E59D6C0C7F25" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CurrentFederalTaxExpenseBenefit_A07057DAED3FF44049F3E59D6C0C7F25" xlink:to="lab_us-gaap_CurrentFederalTaxExpenseBenefit_A07057DAED3FF44049F3E59D6C0C7F25" xlink:type="arc" />
    <link:label id="lab_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_90654B83B93C1D8EED1FE59D6C0C2733_terseLabel_en-US" xlink:label="lab_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_90654B83B93C1D8EED1FE59D6C0C2733" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. State</link:label>
    <link:label id="lab_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_90654B83B93C1D8EED1FE59D6C0C2733_label_en-US" xlink:label="lab_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_90654B83B93C1D8EED1FE59D6C0C2733" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current State and Local Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CurrentStateAndLocalTaxExpenseBenefit" xlink:label="loc_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_90654B83B93C1D8EED1FE59D6C0C2733" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_90654B83B93C1D8EED1FE59D6C0C2733" xlink:to="lab_us-gaap_CurrentStateAndLocalTaxExpenseBenefit_90654B83B93C1D8EED1FE59D6C0C2733" xlink:type="arc" />
    <link:label id="lab_us-gaap_CurrentIncomeTaxExpenseBenefit_17C88D929E3E549A1B63E59D6C0CA118_totalLabel_en-US" xlink:label="lab_us-gaap_CurrentIncomeTaxExpenseBenefit_17C88D929E3E549A1B63E59D6C0CA118" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:label id="lab_us-gaap_CurrentIncomeTaxExpenseBenefit_17C88D929E3E549A1B63E59D6C0CA118_label_en-US" xlink:label="lab_us-gaap_CurrentIncomeTaxExpenseBenefit_17C88D929E3E549A1B63E59D6C0CA118" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CurrentIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_CurrentIncomeTaxExpenseBenefit_17C88D929E3E549A1B63E59D6C0CA118" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CurrentIncomeTaxExpenseBenefit_17C88D929E3E549A1B63E59D6C0CA118" xlink:to="lab_us-gaap_CurrentIncomeTaxExpenseBenefit_17C88D929E3E549A1B63E59D6C0CA118" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_C6E7831DA40E7C5D6E4DE59D6C0CDD3E_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_C6E7831DA40E7C5D6E4DE59D6C0CDD3E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred</link:label>
    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_C6E7831DA40E7C5D6E4DE59D6C0CDD3E_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_C6E7831DA40E7C5D6E4DE59D6C0CDD3E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Tax Expense (Benefit), Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_C6E7831DA40E7C5D6E4DE59D6C0CDD3E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_C6E7831DA40E7C5D6E4DE59D6C0CDD3E" xlink:to="lab_us-gaap_DeferredIncomeTaxExpenseBenefitContinuingOperationsAbstract_C6E7831DA40E7C5D6E4DE59D6C0CDD3E" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredForeignIncomeTaxExpenseBenefit_817B5D0C61CED13B5F91E59D6C0D2EA6_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredForeignIncomeTaxExpenseBenefit_817B5D0C61CED13B5F91E59D6C0D2EA6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">International</link:label>
    <link:label id="lab_us-gaap_DeferredForeignIncomeTaxExpenseBenefit_817B5D0C61CED13B5F91E59D6C0D2EA6_label_en-US" xlink:label="lab_us-gaap_DeferredForeignIncomeTaxExpenseBenefit_817B5D0C61CED13B5F91E59D6C0D2EA6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Foreign Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredForeignIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredForeignIncomeTaxExpenseBenefit_817B5D0C61CED13B5F91E59D6C0D2EA6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredForeignIncomeTaxExpenseBenefit_817B5D0C61CED13B5F91E59D6C0D2EA6" xlink:to="lab_us-gaap_DeferredForeignIncomeTaxExpenseBenefit_817B5D0C61CED13B5F91E59D6C0D2EA6" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_C23801D55A38DDF23DB3E59D6C0D244B_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_C23801D55A38DDF23DB3E59D6C0D244B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. Federal</link:label>
    <link:label id="lab_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_C23801D55A38DDF23DB3E59D6C0D244B_label_en-US" xlink:label="lab_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_C23801D55A38DDF23DB3E59D6C0D244B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Federal Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredFederalIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_C23801D55A38DDF23DB3E59D6C0D244B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_C23801D55A38DDF23DB3E59D6C0D244B" xlink:to="lab_us-gaap_DeferredFederalIncomeTaxExpenseBenefit_C23801D55A38DDF23DB3E59D6C0D244B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_D42567A8B06B44471940E59D6C0D1C71_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_D42567A8B06B44471940E59D6C0D1C71" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">U.S. State</link:label>
    <link:label id="lab_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_D42567A8B06B44471940E59D6C0D1C71_label_en-US" xlink:label="lab_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_D42567A8B06B44471940E59D6C0D1C71" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred State and Local Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_D42567A8B06B44471940E59D6C0D1C71" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_D42567A8B06B44471940E59D6C0D1C71" xlink:to="lab_us-gaap_DeferredStateAndLocalIncomeTaxExpenseBenefit_D42567A8B06B44471940E59D6C0D1C71" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_44A4FC416D52B93EBF7BE59D6C0DF60A_totalLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_44A4FC416D52B93EBF7BE59D6C0DF60A" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_44A4FC416D52B93EBF7BE59D6C0DF60A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_44A4FC416D52B93EBF7BE59D6C0DF60A" xlink:to="lab_us-gaap_DeferredIncomeTaxExpenseBenefit_44A4FC416D52B93EBF7BE59D6C0DF60A" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_43C7896828279710AF86E59D6C0DD0ED_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_43C7896828279710AF86E59D6C0DD0ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_43C7896828279710AF86E59D6C0DD0ED_label_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_43C7896828279710AF86E59D6C0DD0ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Expense (Benefit), Continuing Operations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_43C7896828279710AF86E59D6C0DD0ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_43C7896828279710AF86E59D6C0DD0ED" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsAbstract_43C7896828279710AF86E59D6C0DD0ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignIncomeTaxExpenseBenefitContinuingOperations_11AB0CFF7114B58E9E37E59D6C0D209B_totalLabel_en-US" xlink:label="lab_us-gaap_ForeignIncomeTaxExpenseBenefitContinuingOperations_11AB0CFF7114B58E9E37E59D6C0D209B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">International</link:label>
    <link:label id="lab_us-gaap_ForeignIncomeTaxExpenseBenefitContinuingOperations_11AB0CFF7114B58E9E37E59D6C0D209B_label_en-US" xlink:label="lab_us-gaap_ForeignIncomeTaxExpenseBenefitContinuingOperations_11AB0CFF7114B58E9E37E59D6C0D209B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Income Tax Expense (Benefit), Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForeignIncomeTaxExpenseBenefitContinuingOperations" xlink:label="loc_us-gaap_ForeignIncomeTaxExpenseBenefitContinuingOperations_11AB0CFF7114B58E9E37E59D6C0D209B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignIncomeTaxExpenseBenefitContinuingOperations_11AB0CFF7114B58E9E37E59D6C0D209B" xlink:to="lab_us-gaap_ForeignIncomeTaxExpenseBenefitContinuingOperations_11AB0CFF7114B58E9E37E59D6C0D209B" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalIncomeTaxExpenseBenefitContinuingOperations_5504C775DE58E7EC28B2E59D6C0D9CAF_totalLabel_en-US" xlink:label="lab_us-gaap_FederalIncomeTaxExpenseBenefitContinuingOperations_5504C775DE58E7EC28B2E59D6C0D9CAF" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">U.S. Federal</link:label>
    <link:label id="lab_us-gaap_FederalIncomeTaxExpenseBenefitContinuingOperations_5504C775DE58E7EC28B2E59D6C0D9CAF_label_en-US" xlink:label="lab_us-gaap_FederalIncomeTaxExpenseBenefitContinuingOperations_5504C775DE58E7EC28B2E59D6C0D9CAF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Income Tax Expense (Benefit), Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FederalIncomeTaxExpenseBenefitContinuingOperations" xlink:label="loc_us-gaap_FederalIncomeTaxExpenseBenefitContinuingOperations_5504C775DE58E7EC28B2E59D6C0D9CAF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalIncomeTaxExpenseBenefitContinuingOperations_5504C775DE58E7EC28B2E59D6C0D9CAF" xlink:to="lab_us-gaap_FederalIncomeTaxExpenseBenefitContinuingOperations_5504C775DE58E7EC28B2E59D6C0D9CAF" xlink:type="arc" />
    <link:label id="lab_us-gaap_StateAndLocalIncomeTaxExpenseBenefitContinuingOperations_F7C4ED44C349F2EA4D2DE59D6C0D12BC_totalLabel_en-US" xlink:label="lab_us-gaap_StateAndLocalIncomeTaxExpenseBenefitContinuingOperations_F7C4ED44C349F2EA4D2DE59D6C0D12BC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">U.S. State</link:label>
    <link:label id="lab_us-gaap_StateAndLocalIncomeTaxExpenseBenefitContinuingOperations_F7C4ED44C349F2EA4D2DE59D6C0D12BC_label_en-US" xlink:label="lab_us-gaap_StateAndLocalIncomeTaxExpenseBenefitContinuingOperations_F7C4ED44C349F2EA4D2DE59D6C0D12BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">State and Local Income Tax Expense (Benefit), Continuing Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StateAndLocalIncomeTaxExpenseBenefitContinuingOperations" xlink:label="loc_us-gaap_StateAndLocalIncomeTaxExpenseBenefitContinuingOperations_F7C4ED44C349F2EA4D2DE59D6C0D12BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StateAndLocalIncomeTaxExpenseBenefitContinuingOperations_F7C4ED44C349F2EA4D2DE59D6C0D12BC" xlink:to="lab_us-gaap_StateAndLocalIncomeTaxExpenseBenefitContinuingOperations_F7C4ED44C349F2EA4D2DE59D6C0D12BC" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_C658A12979C2A2ADB0A0E59D6C0DD588_totalLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_C658A12979C2A2ADB0A0E59D6C0DD588" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Income tax expense</link:label>
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_C658A12979C2A2ADB0A0E59D6C0DD588_label_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_C658A12979C2A2ADB0A0E59D6C0DD588" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_C658A12979C2A2ADB0A0E59D6C0DD588" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefit_C658A12979C2A2ADB0A0E59D6C0DD588" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefit_C658A12979C2A2ADB0A0E59D6C0DD588" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_4F80710E142B287BA91055121FD8D74F_label_en-US" xlink:label="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_4F80710E142B287BA91055121FD8D74F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Comprehensive Income [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract" xlink:label="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_4F80710E142B287BA91055121FD8D74F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_4F80710E142B287BA91055121FD8D74F" xlink:to="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_4F80710E142B287BA91055121FD8D74F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProfitLoss_46A62EBAEEC820902EBB55121FD8EF9E_terseLabel_en-US" xlink:label="lab_us-gaap_ProfitLoss_46A62EBAEEC820902EBB55121FD8EF9E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProfitLoss" xlink:label="loc_us-gaap_ProfitLoss_46A62EBAEEC820902EBB55121FD8EF9E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProfitLoss_46A62EBAEEC820902EBB55121FD8EF9E" xlink:to="lab_us-gaap_ProfitLoss_46A62EBAEEC820902EBB55121FD8EF9E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_727C94CF790CB50A4C7A55121FD89C8E_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_727C94CF790CB50A4C7A55121FD89C8E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss), net of tax</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_727C94CF790CB50A4C7A55121FD89C8E_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_727C94CF790CB50A4C7A55121FD89C8E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Net of Tax [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_727C94CF790CB50A4C7A55121FD89C8E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_727C94CF790CB50A4C7A55121FD89C8E" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_727C94CF790CB50A4C7A55121FD89C8E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_F68C4001146B4B59F1B855121FD8ADD1_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_F68C4001146B4B59F1B855121FD8ADD1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency translation adjustments</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_F68C4001146B4B59F1B855121FD8ADD1_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_F68C4001146B4B59F1B855121FD8ADD1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Foreign Currency Transaction and Translation Adjustment, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_F68C4001146B4B59F1B855121FD8ADD1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_F68C4001146B4B59F1B855121FD8ADD1" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_F68C4001146B4B59F1B855121FD8ADD1" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_81DDAB376A0C026E113C55121FD8DEC8_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_81DDAB376A0C026E113C55121FD8DEC8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrealized gain (loss) on marketable securities</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_81DDAB376A0C026E113C55121FD8DEC8_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_81DDAB376A0C026E113C55121FD8DEC8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Unrealized Holding Gain (Loss) on Securities Arising During Period, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_81DDAB376A0C026E113C55121FD8DEC8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_81DDAB376A0C026E113C55121FD8DEC8" xlink:to="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax_81DDAB376A0C026E113C55121FD8DEC8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_43DF4C41A78A07C15F1755121FD9F323_totalLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_43DF4C41A78A07C15F1755121FD9F323" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Comprehensive income</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_43DF4C41A78A07C15F1755121FD9F323_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_43DF4C41A78A07C15F1755121FD9F323" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Including Portion Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_43DF4C41A78A07C15F1755121FD9F323" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_43DF4C41A78A07C15F1755121FD9F323" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest_43DF4C41A78A07C15F1755121FD9F323" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_DB41830C10B1EFFCE4B355121FD9452E_terseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_DB41830C10B1EFFCE4B355121FD9452E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Less: Comprehensive loss attributable to redeemable noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_DB41830C10B1EFFCE4B355121FD9452E_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_DB41830C10B1EFFCE4B355121FD9452E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_DB41830C10B1EFFCE4B355121FD9452E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_DB41830C10B1EFFCE4B355121FD9452E" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest_DB41830C10B1EFFCE4B355121FD9452E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTax_8F6C77C7CDF5E7F8B7EF55121FD975FC_totalLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTax_8F6C77C7CDF5E7F8B7EF55121FD975FC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Comprehensive income attributable to common stockholders</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTax_8F6C77C7CDF5E7F8B7EF55121FD975FC_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTax_8F6C77C7CDF5E7F8B7EF55121FD975FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTax" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTax_8F6C77C7CDF5E7F8B7EF55121FD975FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTax_8F6C77C7CDF5E7F8B7EF55121FD975FC" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTax_8F6C77C7CDF5E7F8B7EF55121FD975FC" xlink:type="arc" />
    <link:label id="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_95395F989FBFAF80C9D155121FD9EAD9_terseLabel_en-US" xlink:label="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_95395F989FBFAF80C9D155121FD9EAD9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency translation adjustment for net investment hedges arising during the period, tax (tax benefit)</link:label>
    <link:label id="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_95395F989FBFAF80C9D155121FD9EAD9_label_en-US" xlink:label="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_95395F989FBFAF80C9D155121FD9EAD9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">OtherComprehensiveIncomeForeignCurrencyTranslationForNetInvestmentHedgeArisingDuringPeriodTax</link:label>
    <link:label id="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_95395F989FBFAF80C9D155121FD9EAD9_documentation_en-US" xlink:label="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_95395F989FBFAF80C9D155121FD9EAD9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">OtherComprehensiveIncomeForeignCurrencyTranslationForNetInvestmentHedgeArisingDuringPeriodTax</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax" xlink:label="loc_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_95395F989FBFAF80C9D155121FD9EAD9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_95395F989FBFAF80C9D155121FD9EAD9" xlink:to="lab_pcln_Othercomprehensiveincomeforeigncurrencytranslationfornetinvestmenthedgearisingduringperiodtax_95395F989FBFAF80C9D155121FD9EAD9" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_2FCDA23E77ED9387717355121FD9786C_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_2FCDA23E77ED9387717355121FD9786C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrealized gain (loss) on marketable securities arising during period, tax (tax benefit)</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_2FCDA23E77ED9387717355121FD9786C_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_2FCDA23E77ED9387717355121FD9786C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Unrealized Holding Gain (Loss) on Securities Arising During Period, Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_2FCDA23E77ED9387717355121FD9786C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_2FCDA23E77ED9387717355121FD9786C" xlink:to="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_2FCDA23E77ED9387717355121FD9786C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReceivablesAbstract_F2C6FEE2915D4C03774A550F8BD95803_label_en-US" xlink:label="lab_us-gaap_ReceivablesAbstract_F2C6FEE2915D4C03774A550F8BD95803" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Receivables [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ReceivablesAbstract" xlink:label="loc_us-gaap_ReceivablesAbstract_F2C6FEE2915D4C03774A550F8BD95803" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReceivablesAbstract_F2C6FEE2915D4C03774A550F8BD95803" xlink:to="lab_us-gaap_ReceivablesAbstract_F2C6FEE2915D4C03774A550F8BD95803" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_842168C8DE8AEC0CC834550F8BD9CE2B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_842168C8DE8AEC0CC834550F8BD9CE2B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in accounts receivable reserves</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_842168C8DE8AEC0CC834550F8BD9CE2B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_842168C8DE8AEC0CC834550F8BD9CE2B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Accounts, Notes, Loans and Financing Receivable [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_842168C8DE8AEC0CC834550F8BD9CE2B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_842168C8DE8AEC0CC834550F8BD9CE2B" xlink:to="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_842168C8DE8AEC0CC834550F8BD9CE2B" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareTextBlock_78720C6AE683274B7DCA550F881E3CE0_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_78720C6AE683274B7DCA550F881E3CE0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">NET INCOME PER SHARE</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareTextBlock_78720C6AE683274B7DCA550F881E3CE0_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_78720C6AE683274B7DCA550F881E3CE0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:label="loc_us-gaap_EarningsPerShareTextBlock_78720C6AE683274B7DCA550F881E3CE0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareTextBlock_78720C6AE683274B7DCA550F881E3CE0" xlink:to="lab_us-gaap_EarningsPerShareTextBlock_78720C6AE683274B7DCA550F881E3CE0" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_2B8CA473090D806338CBEAB06562A961_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_2B8CA473090D806338CBEAB06562A961" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Business Acquisitions, by Acquisition [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_2B8CA473090D806338CBEAB06562A961_label_en-US" xlink:label="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_2B8CA473090D806338CBEAB06562A961" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Business Acquisitions, by Acquisition [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:label="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_2B8CA473090D806338CBEAB06562A961" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_2B8CA473090D806338CBEAB06562A961" xlink:to="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_2B8CA473090D806338CBEAB06562A961" xlink:type="arc" />
    <link:label id="lab_us-gaap_CreditFacilityAxis_36DD028E5C9E5BA6BEFFEAB065632CE2_terseLabel_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_36DD028E5C9E5BA6BEFFEAB065632CE2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit Facility [Axis]</link:label>
    <link:label id="lab_us-gaap_CreditFacilityAxis_36DD028E5C9E5BA6BEFFEAB065632CE2_label_en-US" xlink:label="lab_us-gaap_CreditFacilityAxis_36DD028E5C9E5BA6BEFFEAB065632CE2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Facility [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CreditFacilityAxis" xlink:label="loc_us-gaap_CreditFacilityAxis_36DD028E5C9E5BA6BEFFEAB065632CE2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CreditFacilityAxis_36DD028E5C9E5BA6BEFFEAB065632CE2" xlink:to="lab_us-gaap_CreditFacilityAxis_36DD028E5C9E5BA6BEFFEAB065632CE2" xlink:type="arc" />
    <link:label id="lab_us-gaap_CreditFacilityDomain_6D66F8AB6A48E3AB7694EAB06563A7C2_terseLabel_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_6D66F8AB6A48E3AB7694EAB06563A7C2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Credit Facility [Domain]</link:label>
    <link:label id="lab_us-gaap_CreditFacilityDomain_6D66F8AB6A48E3AB7694EAB06563A7C2_label_en-US" xlink:label="lab_us-gaap_CreditFacilityDomain_6D66F8AB6A48E3AB7694EAB06563A7C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Credit Facility [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_6D66F8AB6A48E3AB7694EAB06563A7C2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CreditFacilityDomain_6D66F8AB6A48E3AB7694EAB06563A7C2" xlink:to="lab_us-gaap_CreditFacilityDomain_6D66F8AB6A48E3AB7694EAB06563A7C2" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevolvingCreditFacilityMember_4689EF7C20DBEC90BD34EAB0656393F7_terseLabel_en-US" xlink:label="lab_us-gaap_RevolvingCreditFacilityMember_4689EF7C20DBEC90BD34EAB0656393F7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revolving Credit Facility</link:label>
    <link:label id="lab_us-gaap_RevolvingCreditFacilityMember_4689EF7C20DBEC90BD34EAB0656393F7_label_en-US" xlink:label="lab_us-gaap_RevolvingCreditFacilityMember_4689EF7C20DBEC90BD34EAB0656393F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revolving Credit Facility [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RevolvingCreditFacilityMember" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_4689EF7C20DBEC90BD34EAB0656393F7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevolvingCreditFacilityMember_4689EF7C20DBEC90BD34EAB0656393F7" xlink:to="lab_us-gaap_RevolvingCreditFacilityMember_4689EF7C20DBEC90BD34EAB0656393F7" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_0419DEE3BF61F629C4C0EAB06563F835_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_0419DEE3BF61F629C4C0EAB06563F835" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_0419DEE3BF61F629C4C0EAB06563F835_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_0419DEE3BF61F629C4C0EAB06563F835" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_0419DEE3BF61F629C4C0EAB06563F835" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_0419DEE3BF61F629C4C0EAB06563F835" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_0419DEE3BF61F629C4C0EAB06563F835" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_86E036DB3B9D0BF5393CEAB06563908A_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_86E036DB3B9D0BF5393CEAB06563908A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_86E036DB3B9D0BF5393CEAB06563908A_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_86E036DB3B9D0BF5393CEAB06563908A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_86E036DB3B9D0BF5393CEAB06563908A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_86E036DB3B9D0BF5393CEAB06563908A" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_86E036DB3B9D0BF5393CEAB06563908A" xlink:type="arc" />
    <link:label id="lab_us-gaap_TradeNamesMember_FB2730D9E8715167DD72EAB065636D17_terseLabel_en-US" xlink:label="lab_us-gaap_TradeNamesMember_FB2730D9E8715167DD72EAB065636D17" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trade names</link:label>
    <link:label id="lab_us-gaap_TradeNamesMember_FB2730D9E8715167DD72EAB065636D17_label_en-US" xlink:label="lab_us-gaap_TradeNamesMember_FB2730D9E8715167DD72EAB065636D17" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trade Names [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TradeNamesMember" xlink:label="loc_us-gaap_TradeNamesMember_FB2730D9E8715167DD72EAB065636D17" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TradeNamesMember_FB2730D9E8715167DD72EAB065636D17" xlink:to="lab_us-gaap_TradeNamesMember_FB2730D9E8715167DD72EAB065636D17" xlink:type="arc" />
    <link:label id="lab_us-gaap_CustomerRelationshipsMember_BE8B4F65EDBEDA3C9288EAB0656311F4_terseLabel_en-US" xlink:label="lab_us-gaap_CustomerRelationshipsMember_BE8B4F65EDBEDA3C9288EAB0656311F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Customer Relationships</link:label>
    <link:label id="lab_us-gaap_CustomerRelationshipsMember_BE8B4F65EDBEDA3C9288EAB0656311F4_label_en-US" xlink:label="lab_us-gaap_CustomerRelationshipsMember_BE8B4F65EDBEDA3C9288EAB0656311F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Customer Relationships [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CustomerRelationshipsMember" xlink:label="loc_us-gaap_CustomerRelationshipsMember_BE8B4F65EDBEDA3C9288EAB0656311F4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CustomerRelationshipsMember_BE8B4F65EDBEDA3C9288EAB0656311F4" xlink:to="lab_us-gaap_CustomerRelationshipsMember_BE8B4F65EDBEDA3C9288EAB0656311F4" xlink:type="arc" />
    <link:label id="lab_us-gaap_TechnologyBasedIntangibleAssetsMember_7329322B469760F7E704EAB065648197_terseLabel_en-US" xlink:label="lab_us-gaap_TechnologyBasedIntangibleAssetsMember_7329322B469760F7E704EAB065648197" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Technology-Based Intangible Assets</link:label>
    <link:label id="lab_us-gaap_TechnologyBasedIntangibleAssetsMember_7329322B469760F7E704EAB065648197_label_en-US" xlink:label="lab_us-gaap_TechnologyBasedIntangibleAssetsMember_7329322B469760F7E704EAB065648197" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Technology-Based Intangible Assets [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TechnologyBasedIntangibleAssetsMember" xlink:label="loc_us-gaap_TechnologyBasedIntangibleAssetsMember_7329322B469760F7E704EAB065648197" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TechnologyBasedIntangibleAssetsMember_7329322B469760F7E704EAB065648197" xlink:to="lab_us-gaap_TechnologyBasedIntangibleAssetsMember_7329322B469760F7E704EAB065648197" xlink:type="arc" />
    <link:label id="lab_pcln_OpenTableMember_451B7DB84ACA880EE6FEEAB06564FC8D_terseLabel_en-US" xlink:label="lab_pcln_OpenTableMember_451B7DB84ACA880EE6FEEAB06564FC8D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">OpenTable</link:label>
    <link:label id="lab_pcln_OpenTableMember_451B7DB84ACA880EE6FEEAB06564FC8D_label_en-US" xlink:label="lab_pcln_OpenTableMember_451B7DB84ACA880EE6FEEAB06564FC8D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">OpenTable [Member]</link:label>
    <link:label id="lab_pcln_OpenTableMember_451B7DB84ACA880EE6FEEAB06564FC8D_documentation_en-US" xlink:label="lab_pcln_OpenTableMember_451B7DB84ACA880EE6FEEAB06564FC8D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">OpenTable [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OpenTableMember" xlink:label="loc_pcln_OpenTableMember_451B7DB84ACA880EE6FEEAB06564FC8D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OpenTableMember_451B7DB84ACA880EE6FEEAB06564FC8D" xlink:to="lab_pcln_OpenTableMember_451B7DB84ACA880EE6FEEAB06564FC8D" xlink:type="arc" />
    <link:label id="lab_us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember_09186F554CAB6C8A5A5BEAB0656419C2_terseLabel_en-US" xlink:label="lab_us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember_09186F554CAB6C8A5A5BEAB0656419C2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Series of Individually Immaterial Business Acquisitions</link:label>
    <link:label id="lab_us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember_09186F554CAB6C8A5A5BEAB0656419C2_label_en-US" xlink:label="lab_us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember_09186F554CAB6C8A5A5BEAB0656419C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Series of Individually Immaterial Business Acquisitions [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember" xlink:label="loc_us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember_09186F554CAB6C8A5A5BEAB0656419C2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember_09186F554CAB6C8A5A5BEAB0656419C2" xlink:to="lab_us-gaap_SeriesOfIndividuallyImmaterialBusinessAcquisitionsMember_09186F554CAB6C8A5A5BEAB0656419C2" xlink:type="arc" />
    <link:label id="lab_pcln_KayakMember_929585254229B6AFDBEDEAB065649BAE_terseLabel_en-US" xlink:label="lab_pcln_KayakMember_929585254229B6AFDBEDEAB065649BAE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">KAYAK</link:label>
    <link:label id="lab_pcln_KayakMember_929585254229B6AFDBEDEAB065649BAE_label_en-US" xlink:label="lab_pcln_KayakMember_929585254229B6AFDBEDEAB065649BAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">KAYAK [Member]</link:label>
    <link:label id="lab_pcln_KayakMember_929585254229B6AFDBEDEAB065649BAE_documentation_en-US" xlink:label="lab_pcln_KayakMember_929585254229B6AFDBEDEAB065649BAE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">KAYAK [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_KayakMember" xlink:label="loc_pcln_KayakMember_929585254229B6AFDBEDEAB065649BAE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_KayakMember_929585254229B6AFDBEDEAB065649BAE" xlink:to="lab_pcln_KayakMember_929585254229B6AFDBEDEAB065649BAE" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionLineItems_AE2C356960933389416FEAB0656489F5_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionLineItems_AE2C356960933389416FEAB0656489F5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition [Line Items]</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionLineItems_AE2C356960933389416FEAB0656489F5_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionLineItems_AE2C356960933389416FEAB0656489F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessAcquisitionLineItems" xlink:label="loc_us-gaap_BusinessAcquisitionLineItems_AE2C356960933389416FEAB0656489F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_AE2C356960933389416FEAB0656489F5" xlink:to="lab_us-gaap_BusinessAcquisitionLineItems_AE2C356960933389416FEAB0656489F5" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_F9C8451B333E44E3B880EAB065645BCC_totalLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_F9C8451B333E44E3B880EAB065645BCC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Purchase price, total consideration</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_F9C8451B333E44E3B880EAB065645BCC_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_F9C8451B333E44E3B880EAB065645BCC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired, Goodwill, and Liabilities Assumed, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_F9C8451B333E44E3B880EAB065645BCC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_F9C8451B333E44E3B880EAB065645BCC" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredGoodwillAndLiabilitiesAssumedNet_F9C8451B333E44E3B880EAB065645BCC" xlink:type="arc" />
    <link:label id="lab_pcln_BusinessAcquisitionPurchasePriceNetOfCashAcquired_910DD4821B4C388F2580EAB065652A58_terseLabel_en-US" xlink:label="lab_pcln_BusinessAcquisitionPurchasePriceNetOfCashAcquired_910DD4821B4C388F2580EAB065652A58" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Purchase price net of cash acquired</link:label>
    <link:label id="lab_pcln_BusinessAcquisitionPurchasePriceNetOfCashAcquired_910DD4821B4C388F2580EAB065652A58_label_en-US" xlink:label="lab_pcln_BusinessAcquisitionPurchasePriceNetOfCashAcquired_910DD4821B4C388F2580EAB065652A58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition Purchase Price Net Of Cash Acquired</link:label>
    <link:label id="lab_pcln_BusinessAcquisitionPurchasePriceNetOfCashAcquired_910DD4821B4C388F2580EAB065652A58_documentation_en-US" xlink:label="lab_pcln_BusinessAcquisitionPurchasePriceNetOfCashAcquired_910DD4821B4C388F2580EAB065652A58" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Business Acquisition Purchase Price Net Of Cash Acquired</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_BusinessAcquisitionPurchasePriceNetOfCashAcquired" xlink:label="loc_pcln_BusinessAcquisitionPurchasePriceNetOfCashAcquired_910DD4821B4C388F2580EAB065652A58" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_BusinessAcquisitionPurchasePriceNetOfCashAcquired_910DD4821B4C388F2580EAB065652A58" xlink:to="lab_pcln_BusinessAcquisitionPurchasePriceNetOfCashAcquired_910DD4821B4C388F2580EAB065652A58" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionSharePrice_1B5020FE2B1DEFDF1BB0EAB0656516E5_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionSharePrice_1B5020FE2B1DEFDF1BB0EAB0656516E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition, Share Price</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionSharePrice_1B5020FE2B1DEFDF1BB0EAB0656516E5_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionSharePrice_1B5020FE2B1DEFDF1BB0EAB0656516E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Share Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessAcquisitionSharePrice" xlink:label="loc_us-gaap_BusinessAcquisitionSharePrice_1B5020FE2B1DEFDF1BB0EAB0656516E5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionSharePrice_1B5020FE2B1DEFDF1BB0EAB0656516E5" xlink:to="lab_us-gaap_BusinessAcquisitionSharePrice_1B5020FE2B1DEFDF1BB0EAB0656516E5" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebt_9B1CFC5A86DA8A28D052EAB06565394E_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_9B1CFC5A86DA8A28D052EAB06565394E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Debt</link:label>
    <link:label id="lab_us-gaap_LongTermDebt_9B1CFC5A86DA8A28D052EAB06565394E_label_en-US" xlink:label="lab_us-gaap_LongTermDebt_9B1CFC5A86DA8A28D052EAB06565394E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_9B1CFC5A86DA8A28D052EAB06565394E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebt_9B1CFC5A86DA8A28D052EAB06565394E" xlink:to="lab_us-gaap_LongTermDebt_9B1CFC5A86DA8A28D052EAB06565394E" xlink:type="arc" />
    <link:label id="lab_pcln_Acquisitiondatefairvalueofassumedequityawards_B8C7A2DBBE242EED0FE3EAB065651CB6_terseLabel_en-US" xlink:label="lab_pcln_Acquisitiondatefairvalueofassumedequityawards_B8C7A2DBBE242EED0FE3EAB065651CB6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquisition date fair value of assumed equity awards</link:label>
    <link:label id="lab_pcln_Acquisitiondatefairvalueofassumedequityawards_B8C7A2DBBE242EED0FE3EAB065651CB6_label_en-US" xlink:label="lab_pcln_Acquisitiondatefairvalueofassumedequityawards_B8C7A2DBBE242EED0FE3EAB065651CB6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Acquisition date fair value of assumed equity awards</link:label>
    <link:label id="lab_pcln_Acquisitiondatefairvalueofassumedequityawards_B8C7A2DBBE242EED0FE3EAB065651CB6_documentation_en-US" xlink:label="lab_pcln_Acquisitiondatefairvalueofassumedequityawards_B8C7A2DBBE242EED0FE3EAB065651CB6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Acquisition date fair value of assumed equity awards</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Acquisitiondatefairvalueofassumedequityawards" xlink:label="loc_pcln_Acquisitiondatefairvalueofassumedequityawards_B8C7A2DBBE242EED0FE3EAB065651CB6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Acquisitiondatefairvalueofassumedequityawards_B8C7A2DBBE242EED0FE3EAB065651CB6" xlink:to="lab_pcln_Acquisitiondatefairvalueofassumedequityawards_B8C7A2DBBE242EED0FE3EAB065651CB6" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAcquiredFromAcquisition_5923038E6C8E0A7F4C7BEAB065650DB2_terseLabel_en-US" xlink:label="lab_us-gaap_CashAcquiredFromAcquisition_5923038E6C8E0A7F4C7BEAB065650DB2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash Acquired from Acquisition</link:label>
    <link:label id="lab_us-gaap_CashAcquiredFromAcquisition_5923038E6C8E0A7F4C7BEAB065650DB2_label_en-US" xlink:label="lab_us-gaap_CashAcquiredFromAcquisition_5923038E6C8E0A7F4C7BEAB065650DB2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash Acquired from Acquisition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashAcquiredFromAcquisition" xlink:label="loc_us-gaap_CashAcquiredFromAcquisition_5923038E6C8E0A7F4C7BEAB065650DB2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAcquiredFromAcquisition_5923038E6C8E0A7F4C7BEAB065650DB2" xlink:to="lab_us-gaap_CashAcquiredFromAcquisition_5923038E6C8E0A7F4C7BEAB065650DB2" xlink:type="arc" />
    <link:label id="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_E0C557C5BD935C93E46AEAB065655B1D_terseLabel_en-US" xlink:label="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_E0C557C5BD935C93E46AEAB065655B1D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquired Finite-lived Intangible Assets, Weighted Average Useful Life</link:label>
    <link:label id="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_E0C557C5BD935C93E46AEAB065655B1D_label_en-US" xlink:label="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_E0C557C5BD935C93E46AEAB065655B1D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Acquired Finite-lived Intangible Assets, Weighted Average Useful Life</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife" xlink:label="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_E0C557C5BD935C93E46AEAB065655B1D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_E0C557C5BD935C93E46AEAB065655B1D" xlink:to="lab_us-gaap_AcquiredFiniteLivedIntangibleAssetsWeightedAverageUsefulLife_E0C557C5BD935C93E46AEAB065655B1D" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_63BFB81D5DE2144A7829EAB0656598EF_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_63BFB81D5DE2144A7829EAB0656598EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current assets</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_63BFB81D5DE2144A7829EAB0656598EF_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_63BFB81D5DE2144A7829EAB0656598EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_63BFB81D5DE2144A7829EAB0656598EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_63BFB81D5DE2144A7829EAB0656598EF" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_63BFB81D5DE2144A7829EAB0656598EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_DB776075741815736CE6EAB06565CEB8_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_DB776075741815736CE6EAB06565CEB8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Identifiable intangible assets</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_DB776075741815736CE6EAB06565CEB8_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_DB776075741815736CE6EAB06565CEB8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Finite-Lived Intangibles</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_DB776075741815736CE6EAB06565CEB8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_DB776075741815736CE6EAB06565CEB8" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedIntangibles_DB776075741815736CE6EAB06565CEB8" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_FA56372BA6E913471CD0EAB06565A017_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_FA56372BA6E913471CD0EAB06565A017" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities, Intangible Assets</link:label>
    <link:label id="lab_us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_FA56372BA6E913471CD0EAB06565A017_label_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_FA56372BA6E913471CD0EAB06565A017" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities, Intangible Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets" xlink:label="loc_us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_FA56372BA6E913471CD0EAB06565A017" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_FA56372BA6E913471CD0EAB06565A017" xlink:to="lab_us-gaap_DeferredTaxLiabilitiesGoodwillAndIntangibleAssetsIntangibleAssets_FA56372BA6E913471CD0EAB06565A017" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_6CA551E899FF74061A4CEAB0656564E0_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_6CA551E899FF74061A4CEAB0656564E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments to Acquire Businesses, Net of Cash Acquired</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_6CA551E899FF74061A4CEAB0656564E0_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_6CA551E899FF74061A4CEAB0656564E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Businesses, Net of Cash Acquired</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:label="loc_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_6CA551E899FF74061A4CEAB0656564E0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_6CA551E899FF74061A4CEAB0656564E0" xlink:to="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_6CA551E899FF74061A4CEAB0656564E0" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationContingentConsiderationLiability_62ED910F29D4651EF20BEAB06565D1E7_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationContingentConsiderationLiability_62ED910F29D4651EF20BEAB06565D1E7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Combination, Contingent Consideration, Liability</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationContingentConsiderationLiability_62ED910F29D4651EF20BEAB06565D1E7_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationContingentConsiderationLiability_62ED910F29D4651EF20BEAB06565D1E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Contingent Consideration, Liability</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessCombinationContingentConsiderationLiability" xlink:label="loc_us-gaap_BusinessCombinationContingentConsiderationLiability_62ED910F29D4651EF20BEAB06565D1E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationContingentConsiderationLiability_62ED910F29D4651EF20BEAB06565D1E7" xlink:to="lab_us-gaap_BusinessCombinationContingentConsiderationLiability_62ED910F29D4651EF20BEAB06565D1E7" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueLow_840FD1BFFD78F20B9288EAB0656502D5_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueLow_840FD1BFFD78F20B9288EAB0656502D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Combination, Contingent Consideration Arrangements, Range of Outcomes, Value, Low</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueLow_840FD1BFFD78F20B9288EAB0656502D5_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueLow_840FD1BFFD78F20B9288EAB0656502D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Contingent Consideration Arrangements, Range of Outcomes, Value, Low</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueLow" xlink:label="loc_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueLow_840FD1BFFD78F20B9288EAB0656502D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueLow_840FD1BFFD78F20B9288EAB0656502D5" xlink:to="lab_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueLow_840FD1BFFD78F20B9288EAB0656502D5" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_8792496D478B1620F881EAB065652D4B_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_8792496D478B1620F881EAB065652D4B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Combination, Contingent Consideration Arrangements, Range of Outcomes, Value, High</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_8792496D478B1620F881EAB065652D4B_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_8792496D478B1620F881EAB065652D4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Contingent Consideration Arrangements, Range of Outcomes, Value, High</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh" xlink:label="loc_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_8792496D478B1620F881EAB065652D4B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_8792496D478B1620F881EAB065652D4B" xlink:to="lab_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_8792496D478B1620F881EAB065652D4B" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationAcquisitionRelatedCosts_F7722EF0A2AAF280CDEAEAB06566D171_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationAcquisitionRelatedCosts_F7722EF0A2AAF280CDEAEAB06566D171" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquisition related costs</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationAcquisitionRelatedCosts_F7722EF0A2AAF280CDEAEAB06566D171_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationAcquisitionRelatedCosts_F7722EF0A2AAF280CDEAEAB06566D171" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Acquisition Related Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessCombinationAcquisitionRelatedCosts" xlink:label="loc_us-gaap_BusinessCombinationAcquisitionRelatedCosts_F7722EF0A2AAF280CDEAEAB06566D171" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationAcquisitionRelatedCosts_F7722EF0A2AAF280CDEAEAB06566D171" xlink:to="lab_us-gaap_BusinessCombinationAcquisitionRelatedCosts_F7722EF0A2AAF280CDEAEAB06566D171" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_E4B5E46262167B68F553EAB065669BDF_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_E4B5E46262167B68F553EAB065669BDF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition, Percentage of Voting Interests Acquired</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_E4B5E46262167B68F553EAB065669BDF_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_E4B5E46262167B68F553EAB065669BDF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Percentage of Voting Interests Acquired</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired" xlink:label="loc_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_E4B5E46262167B68F553EAB065669BDF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_E4B5E46262167B68F553EAB065669BDF" xlink:to="lab_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_E4B5E46262167B68F553EAB065669BDF" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesGross_58D821D8714C3EB56056EAB065663640_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesGross_58D821D8714C3EB56056EAB065663640" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments to Acquire Businesses, Gross</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesGross_58D821D8714C3EB56056EAB065663640_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesGross_58D821D8714C3EB56056EAB065663640" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Businesses, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesGross" xlink:label="loc_us-gaap_PaymentsToAcquireBusinessesGross_58D821D8714C3EB56056EAB065663640" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireBusinessesGross_58D821D8714C3EB56056EAB065663640" xlink:to="lab_us-gaap_PaymentsToAcquireBusinessesGross_58D821D8714C3EB56056EAB065663640" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationConsiderationTransferredEquityInterestsIssuedAndIssuable_77A82A613DD6FD78AE1AEAB065664167_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationConsiderationTransferredEquityInterestsIssuedAndIssuable_77A82A613DD6FD78AE1AEAB065664167" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Combination, Consideration Transferred, Equity Interests Issued and Issuable</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationConsiderationTransferredEquityInterestsIssuedAndIssuable_77A82A613DD6FD78AE1AEAB065664167_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationConsiderationTransferredEquityInterestsIssuedAndIssuable_77A82A613DD6FD78AE1AEAB065664167" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Consideration Transferred, Equity Interests Issued and Issuable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessCombinationConsiderationTransferredEquityInterestsIssuedAndIssuable" xlink:label="loc_us-gaap_BusinessCombinationConsiderationTransferredEquityInterestsIssuedAndIssuable_77A82A613DD6FD78AE1AEAB065664167" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationConsiderationTransferredEquityInterestsIssuedAndIssuable_77A82A613DD6FD78AE1AEAB065664167" xlink:to="lab_us-gaap_BusinessCombinationConsiderationTransferredEquityInterestsIssuedAndIssuable_77A82A613DD6FD78AE1AEAB065664167" xlink:type="arc" />
    <link:label id="lab_us-gaap_Goodwill_A33BFFEA973D567DC7AAEAB065661C0B_terseLabel_en-US" xlink:label="lab_us-gaap_Goodwill_A33BFFEA973D567DC7AAEAB065661C0B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:label id="lab_us-gaap_Goodwill_A33BFFEA973D567DC7AAEAB065661C0B_label_en-US" xlink:label="lab_us-gaap_Goodwill_A33BFFEA973D567DC7AAEAB065661C0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_A33BFFEA973D567DC7AAEAB065661C0B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_A33BFFEA973D567DC7AAEAB065661C0B" xlink:to="lab_us-gaap_Goodwill_A33BFFEA973D567DC7AAEAB065661C0B" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentAssets_404C2F131EFFD83D1144EAB06566A672_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentAssets_404C2F131EFFD83D1144EAB06566A672" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other long-term assets</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentAssets_404C2F131EFFD83D1144EAB06566A672_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentAssets_404C2F131EFFD83D1144EAB06566A672" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Noncurrent Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentAssets" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentAssets_404C2F131EFFD83D1144EAB06566A672" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentAssets_404C2F131EFFD83D1144EAB06566A672" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedNoncurrentAssets_404C2F131EFFD83D1144EAB06566A672" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_6BE6729992B848E59FE5EAB065662057_negatedLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_6BE6729992B848E59FE5EAB065662057" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Total liabilities</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_6BE6729992B848E59FE5EAB065662057_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_6BE6729992B848E59FE5EAB065662057" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_6BE6729992B848E59FE5EAB065662057" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_6BE6729992B848E59FE5EAB065662057" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_6BE6729992B848E59FE5EAB065662057" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_D1A3816F766F2F04250EEAB06566A090_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_D1A3816F766F2F04250EEAB06566A090" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization Period</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_D1A3816F766F2F04250EEAB06566A090_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_D1A3816F766F2F04250EEAB06566A090" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Asset, Useful Life</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetUsefulLife" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_D1A3816F766F2F04250EEAB06566A090" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetUsefulLife_D1A3816F766F2F04250EEAB06566A090" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetUsefulLife_D1A3816F766F2F04250EEAB06566A090" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfStockIssuanceCosts_E9DDE5FCAEE1F9F7F7D1EAB0656685A9_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfStockIssuanceCosts_E9DDE5FCAEE1F9F7F7D1EAB0656685A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock issuance costs paid</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsOfStockIssuanceCosts" xlink:label="loc_us-gaap_PaymentsOfStockIssuanceCosts_E9DDE5FCAEE1F9F7F7D1EAB0656685A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfStockIssuanceCosts_E9DDE5FCAEE1F9F7F7D1EAB0656685A9" xlink:to="lab_us-gaap_PaymentsOfStockIssuanceCosts_E9DDE5FCAEE1F9F7F7D1EAB0656685A9" xlink:type="arc" />
    <link:label id="lab_pcln_Cashpaidtosettlecontingentconsideration_E5653F9F9FB15F2E21F1EAB065663A69_terseLabel_en-US" xlink:label="lab_pcln_Cashpaidtosettlecontingentconsideration_E5653F9F9FB15F2E21F1EAB065663A69" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid to settle contingent consideration</link:label>
    <link:label id="lab_pcln_Cashpaidtosettlecontingentconsideration_E5653F9F9FB15F2E21F1EAB065663A69_label_en-US" xlink:label="lab_pcln_Cashpaidtosettlecontingentconsideration_E5653F9F9FB15F2E21F1EAB065663A69" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash paid to settle contingent consideration</link:label>
    <link:label id="lab_pcln_Cashpaidtosettlecontingentconsideration_E5653F9F9FB15F2E21F1EAB065663A69_documentation_en-US" xlink:label="lab_pcln_Cashpaidtosettlecontingentconsideration_E5653F9F9FB15F2E21F1EAB065663A69" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Cash paid to settle contingent consideration</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Cashpaidtosettlecontingentconsideration" xlink:label="loc_pcln_Cashpaidtosettlecontingentconsideration_E5653F9F9FB15F2E21F1EAB065663A69" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Cashpaidtosettlecontingentconsideration_E5653F9F9FB15F2E21F1EAB065663A69" xlink:to="lab_pcln_Cashpaidtosettlecontingentconsideration_E5653F9F9FB15F2E21F1EAB065663A69" xlink:type="arc" />
    <link:label id="lab_pcln_Cashpaidtosettlecontingentconsiderationfinancingactivities_AF552D81C0B307A9E231EAB06566EECD_terseLabel_en-US" xlink:label="lab_pcln_Cashpaidtosettlecontingentconsiderationfinancingactivities_AF552D81C0B307A9E231EAB06566EECD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid to settle contingent consideration, financing activities</link:label>
    <link:label id="lab_pcln_Cashpaidtosettlecontingentconsiderationfinancingactivities_AF552D81C0B307A9E231EAB06566EECD_label_en-US" xlink:label="lab_pcln_Cashpaidtosettlecontingentconsiderationfinancingactivities_AF552D81C0B307A9E231EAB06566EECD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash paid to settle contingent consideration, financing activities</link:label>
    <link:label id="lab_pcln_Cashpaidtosettlecontingentconsiderationfinancingactivities_AF552D81C0B307A9E231EAB06566EECD_documentation_en-US" xlink:label="lab_pcln_Cashpaidtosettlecontingentconsiderationfinancingactivities_AF552D81C0B307A9E231EAB06566EECD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Cash paid to settle contingent consideration, financing activities</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Cashpaidtosettlecontingentconsiderationfinancingactivities" xlink:label="loc_pcln_Cashpaidtosettlecontingentconsiderationfinancingactivities_AF552D81C0B307A9E231EAB06566EECD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Cashpaidtosettlecontingentconsiderationfinancingactivities_AF552D81C0B307A9E231EAB06566EECD" xlink:to="lab_pcln_Cashpaidtosettlecontingentconsiderationfinancingactivities_AF552D81C0B307A9E231EAB06566EECD" xlink:type="arc" />
    <link:label id="lab_pcln_Cashpaidtosettlecontingentconsiderationoperatingactivities_E96708E45FEE0A70306EEAB065666ABF_terseLabel_en-US" xlink:label="lab_pcln_Cashpaidtosettlecontingentconsiderationoperatingactivities_E96708E45FEE0A70306EEAB065666ABF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash paid to settle contingent consideration, operating activities</link:label>
    <link:label id="lab_pcln_Cashpaidtosettlecontingentconsiderationoperatingactivities_E96708E45FEE0A70306EEAB065666ABF_label_en-US" xlink:label="lab_pcln_Cashpaidtosettlecontingentconsiderationoperatingactivities_E96708E45FEE0A70306EEAB065666ABF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash paid to settle contingent consideration, operating activities</link:label>
    <link:label id="lab_pcln_Cashpaidtosettlecontingentconsiderationoperatingactivities_E96708E45FEE0A70306EEAB065666ABF_documentation_en-US" xlink:label="lab_pcln_Cashpaidtosettlecontingentconsiderationoperatingactivities_E96708E45FEE0A70306EEAB065666ABF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Cash paid to settle contingent consideration, operating activities</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Cashpaidtosettlecontingentconsiderationoperatingactivities" xlink:label="loc_pcln_Cashpaidtosettlecontingentconsiderationoperatingactivities_E96708E45FEE0A70306EEAB065666ABF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Cashpaidtosettlecontingentconsiderationoperatingactivities_E96708E45FEE0A70306EEAB065666ABF" xlink:to="lab_pcln_Cashpaidtosettlecontingentconsiderationoperatingactivities_E96708E45FEE0A70306EEAB065666ABF" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_98B917E79569101387CC550F8941FE38_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_98B917E79569101387CC550F8941FE38" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">INTANGIBLE ASSETS AND GOODWILL</link:label>
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_98B917E79569101387CC550F8941FE38_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_98B917E79569101387CC550F8941FE38" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_98B917E79569101387CC550F8941FE38" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_98B917E79569101387CC550F8941FE38" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_98B917E79569101387CC550F8941FE38" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_49E3180B2BDD7B9735AF550F8CB4DC26_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_49E3180B2BDD7B9735AF550F8CB4DC26" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unrealized gain (loss) on marketable securities arising during period, tax expense (benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_49E3180B2BDD7B9735AF550F8CB4DC26" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_49E3180B2BDD7B9735AF550F8CB4DC26" xlink:to="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodTax_49E3180B2BDD7B9735AF550F8CB4DC26" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentTax_5AA6134B218B6880F625550F8CB449C9_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentTax_5AA6134B218B6880F625550F8CB449C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Currency translation adjustment, tax expense (benefit)</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentTax_5AA6134B218B6880F625550F8CB449C9_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentTax_5AA6134B218B6880F625550F8CB449C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Foreign Currency Translation Adjustment, Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentTax_5AA6134B218B6880F625550F8CB449C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentTax_5AA6134B218B6880F625550F8CB449C9" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentTax_5AA6134B218B6880F625550F8CB449C9" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeTable_69CB03B02B0629D469A1E56947350CE9_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeTable_69CB03B02B0629D469A1E56947350CE9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative [Table]</link:label>
    <link:label id="lab_us-gaap_DerivativeTable_69CB03B02B0629D469A1E56947350CE9_label_en-US" xlink:label="lab_us-gaap_DerivativeTable_69CB03B02B0629D469A1E56947350CE9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DerivativeTable" xlink:label="loc_us-gaap_DerivativeTable_69CB03B02B0629D469A1E56947350CE9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeTable_69CB03B02B0629D469A1E56947350CE9" xlink:to="lab_us-gaap_DerivativeTable_69CB03B02B0629D469A1E56947350CE9" xlink:type="arc" />
    <link:label id="lab_pcln_ForeignExchangeContractsTranslationRiskMember_B97D5F8B9DAFCC147394E5694736C04F_terseLabel_en-US" xlink:label="lab_pcln_ForeignExchangeContractsTranslationRiskMember_B97D5F8B9DAFCC147394E5694736C04F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign Exchange Contracts, Translation Risk</link:label>
    <link:label id="lab_pcln_ForeignExchangeContractsTranslationRiskMember_B97D5F8B9DAFCC147394E5694736C04F_label_en-US" xlink:label="lab_pcln_ForeignExchangeContractsTranslationRiskMember_B97D5F8B9DAFCC147394E5694736C04F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Exchange Contracts, Translation Risk [Member]</link:label>
    <link:label id="lab_pcln_ForeignExchangeContractsTranslationRiskMember_B97D5F8B9DAFCC147394E5694736C04F_documentation_en-US" xlink:label="lab_pcln_ForeignExchangeContractsTranslationRiskMember_B97D5F8B9DAFCC147394E5694736C04F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Foreign Exchange Contracts, Translation Risk [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ForeignExchangeContractsTranslationRiskMember" xlink:label="loc_pcln_ForeignExchangeContractsTranslationRiskMember_B97D5F8B9DAFCC147394E5694736C04F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ForeignExchangeContractsTranslationRiskMember_B97D5F8B9DAFCC147394E5694736C04F" xlink:to="lab_pcln_ForeignExchangeContractsTranslationRiskMember_B97D5F8B9DAFCC147394E5694736C04F" xlink:type="arc" />
    <link:label id="lab_pcln_ForeignExchangeContractsTransactionRiskMember_694205691EB9F79C2C01E569473B1CDB_terseLabel_en-US" xlink:label="lab_pcln_ForeignExchangeContractsTransactionRiskMember_694205691EB9F79C2C01E569473B1CDB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign Exchange Contracts, Transaction Risk</link:label>
    <link:label id="lab_pcln_ForeignExchangeContractsTransactionRiskMember_694205691EB9F79C2C01E569473B1CDB_label_en-US" xlink:label="lab_pcln_ForeignExchangeContractsTransactionRiskMember_694205691EB9F79C2C01E569473B1CDB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Exchange Contracts, Transaction Risk [Member]</link:label>
    <link:label id="lab_pcln_ForeignExchangeContractsTransactionRiskMember_694205691EB9F79C2C01E569473B1CDB_documentation_en-US" xlink:label="lab_pcln_ForeignExchangeContractsTransactionRiskMember_694205691EB9F79C2C01E569473B1CDB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Foreign Exchange Contracts, Transaction Risk [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ForeignExchangeContractsTransactionRiskMember" xlink:label="loc_pcln_ForeignExchangeContractsTransactionRiskMember_694205691EB9F79C2C01E569473B1CDB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ForeignExchangeContractsTransactionRiskMember_694205691EB9F79C2C01E569473B1CDB" xlink:to="lab_pcln_ForeignExchangeContractsTransactionRiskMember_694205691EB9F79C2C01E569473B1CDB" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeByNatureAxis_DC010C6F306E2CE48A9FE569473BF71F_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeByNatureAxis_DC010C6F306E2CE48A9FE569473BF71F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative By Nature [Axis]</link:label>
    <link:label id="lab_us-gaap_DerivativeByNatureAxis_DC010C6F306E2CE48A9FE569473BF71F_label_en-US" xlink:label="lab_us-gaap_DerivativeByNatureAxis_DC010C6F306E2CE48A9FE569473BF71F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, by Nature [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DerivativeByNatureAxis" xlink:label="loc_us-gaap_DerivativeByNatureAxis_DC010C6F306E2CE48A9FE569473BF71F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeByNatureAxis_DC010C6F306E2CE48A9FE569473BF71F" xlink:to="lab_us-gaap_DerivativeByNatureAxis_DC010C6F306E2CE48A9FE569473BF71F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeNameDomain_003ACCEDA106B822ED65E569473BA80F_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeNameDomain_003ACCEDA106B822ED65E569473BA80F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_DerivativeNameDomain_003ACCEDA106B822ED65E569473BA80F_label_en-US" xlink:label="lab_us-gaap_DerivativeNameDomain_003ACCEDA106B822ED65E569473BA80F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DerivativeNameDomain" xlink:label="loc_us-gaap_DerivativeNameDomain_003ACCEDA106B822ED65E569473BA80F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeNameDomain_003ACCEDA106B822ED65E569473BA80F" xlink:to="lab_us-gaap_DerivativeNameDomain_003ACCEDA106B822ED65E569473BA80F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForwardContractsMember_3081B475600FB29DCB33E569473B9ECF_verboseLabel_en-US" xlink:label="lab_us-gaap_ForwardContractsMember_3081B475600FB29DCB33E569473B9ECF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Foreign Currency Contracts</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForwardContractsMember" xlink:label="loc_us-gaap_ForwardContractsMember_3081B475600FB29DCB33E569473B9ECF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForwardContractsMember_3081B475600FB29DCB33E569473B9ECF" xlink:to="lab_us-gaap_ForwardContractsMember_3081B475600FB29DCB33E569473B9ECF" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeLineItems_A4739CBFB0DB9EE68711E569473C95A8_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeLineItems_A4739CBFB0DB9EE68711E569473C95A8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign Currency Derivatives</link:label>
    <link:label id="lab_us-gaap_DerivativeLineItems_A4739CBFB0DB9EE68711E569473C95A8_label_en-US" xlink:label="lab_us-gaap_DerivativeLineItems_A4739CBFB0DB9EE68711E569473C95A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DerivativeLineItems" xlink:label="loc_us-gaap_DerivativeLineItems_A4739CBFB0DB9EE68711E569473C95A8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeLineItems_A4739CBFB0DB9EE68711E569473C95A8" xlink:to="lab_us-gaap_DerivativeLineItems_A4739CBFB0DB9EE68711E569473C95A8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_52C65309930BC42C5110E569473C3BEF_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_52C65309930BC42C5110E569473C3BEF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivatives Not Designated as Hedging Instruments</link:label>
    <link:label id="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_52C65309930BC42C5110E569473C3BEF_label_en-US" xlink:label="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_52C65309930BC42C5110E569473C3BEF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Currency Derivative Instruments Not Designated as Hedging Instruments [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract" xlink:label="loc_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_52C65309930BC42C5110E569473C3BEF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_52C65309930BC42C5110E569473C3BEF" xlink:to="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_52C65309930BC42C5110E569473C3BEF" xlink:type="arc" />
    <link:label id="lab_us-gaap_GainLossOnForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstruments_9CEB80929B99F8BBA9D8E569473CD3C3_terseLabel_en-US" xlink:label="lab_us-gaap_GainLossOnForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstruments_9CEB80929B99F8BBA9D8E569473CD3C3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign exchange gains (losses) recorded in "Foreign currency transactions and other"</link:label>
    <link:label id="lab_us-gaap_GainLossOnForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstruments_9CEB80929B99F8BBA9D8E569473CD3C3_label_en-US" xlink:label="lab_us-gaap_GainLossOnForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstruments_9CEB80929B99F8BBA9D8E569473CD3C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Foreign Currency Derivative Instruments Not Designated as Hedging Instruments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GainLossOnForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstruments" xlink:label="loc_us-gaap_GainLossOnForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstruments_9CEB80929B99F8BBA9D8E569473CD3C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainLossOnForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstruments_9CEB80929B99F8BBA9D8E569473CD3C3" xlink:to="lab_us-gaap_GainLossOnForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstruments_9CEB80929B99F8BBA9D8E569473CD3C3" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAtFairValueNet_FFCB8A7E26F04F44C0A1E569473C022C_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAtFairValueNet_FFCB8A7E26F04F44C0A1E569473C022C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign Currency Derivative Instruments Not Designated as Hedging Instruments at Fair Value, Net</link:label>
    <link:label id="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAtFairValueNet_FFCB8A7E26F04F44C0A1E569473C022C_label_en-US" xlink:label="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAtFairValueNet_FFCB8A7E26F04F44C0A1E569473C022C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Currency Derivative Instruments Not Designated as Hedging Instruments at Fair Value, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAtFairValueNet" xlink:label="loc_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAtFairValueNet_FFCB8A7E26F04F44C0A1E569473C022C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAtFairValueNet_FFCB8A7E26F04F44C0A1E569473C022C" xlink:to="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAtFairValueNet_FFCB8A7E26F04F44C0A1E569473C022C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAssetAtFairValue_71D1985997F556E2C1E4E569473CF2E9_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAssetAtFairValue_71D1985997F556E2C1E4E569473CF2E9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign exchange derivative assets recorded in "Prepaid expenses and other current assets"</link:label>
    <link:label id="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAssetAtFairValue_71D1985997F556E2C1E4E569473CF2E9_label_en-US" xlink:label="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAssetAtFairValue_71D1985997F556E2C1E4E569473CF2E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Currency Derivative Instruments Not Designated as Hedging Instruments, Asset at Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAssetAtFairValue" xlink:label="loc_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAssetAtFairValue_71D1985997F556E2C1E4E569473CF2E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAssetAtFairValue_71D1985997F556E2C1E4E569473CF2E9" xlink:to="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAssetAtFairValue_71D1985997F556E2C1E4E569473CF2E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsLiabilityAtFairValue_6BCD79488F3F1CD596EEE569473C6925_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsLiabilityAtFairValue_6BCD79488F3F1CD596EEE569473C6925" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign exchange derivative liabilities recorded in "Accrued expenses and other current liabilities"</link:label>
    <link:label id="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsLiabilityAtFairValue_6BCD79488F3F1CD596EEE569473C6925_label_en-US" xlink:label="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsLiabilityAtFairValue_6BCD79488F3F1CD596EEE569473C6925" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Currency Derivative Instruments Not Designated as Hedging Instruments, Liability at Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsLiabilityAtFairValue" xlink:label="loc_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsLiabilityAtFairValue_6BCD79488F3F1CD596EEE569473C6925" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsLiabilityAtFairValue_6BCD79488F3F1CD596EEE569473C6925" xlink:to="lab_us-gaap_ForeignCurrencyDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsLiabilityAtFairValue_6BCD79488F3F1CD596EEE569473C6925" xlink:type="arc" />
    <link:label id="lab_pcln_Foreignexchangegainslossesnetofderivativeactivity_085B92AE5FFAF075DB69E569473CE09B_terseLabel_en-US" xlink:label="lab_pcln_Foreignexchangegainslossesnetofderivativeactivity_085B92AE5FFAF075DB69E569473CE09B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign exchange gains (losses), net of derivative activity</link:label>
    <link:label id="lab_pcln_Foreignexchangegainslossesnetofderivativeactivity_085B92AE5FFAF075DB69E569473CE09B_label_en-US" xlink:label="lab_pcln_Foreignexchangegainslossesnetofderivativeactivity_085B92AE5FFAF075DB69E569473CE09B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign exchange gains (losses), net of derivative activity</link:label>
    <link:label id="lab_pcln_Foreignexchangegainslossesnetofderivativeactivity_085B92AE5FFAF075DB69E569473CE09B_documentation_en-US" xlink:label="lab_pcln_Foreignexchangegainslossesnetofderivativeactivity_085B92AE5FFAF075DB69E569473CE09B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The foreign exchange gains and losses after taking into account the effect of derivatives associated with the hedge of some or all of those foreign exchange risks, during the period.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Foreignexchangegainslossesnetofderivativeactivity" xlink:label="loc_pcln_Foreignexchangegainslossesnetofderivativeactivity_085B92AE5FFAF075DB69E569473CE09B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Foreignexchangegainslossesnetofderivativeactivity_085B92AE5FFAF075DB69E569473CE09B" xlink:to="lab_pcln_Foreignexchangegainslossesnetofderivativeactivity_085B92AE5FFAF075DB69E569473CE09B" xlink:type="arc" />
    <link:label id="lab_pcln_PaymentsForDerivativeInstrumentOperatingActivities_B94C6C52C9A15E6FF5A2E569473C4F2F_terseLabel_en-US" xlink:label="lab_pcln_PaymentsForDerivativeInstrumentOperatingActivities_B94C6C52C9A15E6FF5A2E569473C4F2F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments for Derivative Instrument Operating Activities</link:label>
    <link:label id="lab_pcln_PaymentsForDerivativeInstrumentOperatingActivities_B94C6C52C9A15E6FF5A2E569473C4F2F_label_en-US" xlink:label="lab_pcln_PaymentsForDerivativeInstrumentOperatingActivities_B94C6C52C9A15E6FF5A2E569473C4F2F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for Derivative Instrument Operating Activities</link:label>
    <link:label id="lab_pcln_PaymentsForDerivativeInstrumentOperatingActivities_B94C6C52C9A15E6FF5A2E569473C4F2F_documentation_en-US" xlink:label="lab_pcln_PaymentsForDerivativeInstrumentOperatingActivities_B94C6C52C9A15E6FF5A2E569473C4F2F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The net cash (outflow) for derivative instruments during the period, which are classified as operating activities.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_PaymentsForDerivativeInstrumentOperatingActivities" xlink:label="loc_pcln_PaymentsForDerivativeInstrumentOperatingActivities_B94C6C52C9A15E6FF5A2E569473C4F2F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_PaymentsForDerivativeInstrumentOperatingActivities_B94C6C52C9A15E6FF5A2E569473C4F2F" xlink:to="lab_pcln_PaymentsForDerivativeInstrumentOperatingActivities_B94C6C52C9A15E6FF5A2E569473C4F2F" xlink:type="arc" />
    <link:label id="lab_pcln_ProceedsFromDerivativeInstrumentOperatingActivities_11F927A97BB195BE5473E569473CB75F_terseLabel_en-US" xlink:label="lab_pcln_ProceedsFromDerivativeInstrumentOperatingActivities_11F927A97BB195BE5473E569473CB75F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds for Derivative Instrument Operating Activities</link:label>
    <link:label id="lab_pcln_ProceedsFromDerivativeInstrumentOperatingActivities_11F927A97BB195BE5473E569473CB75F_label_en-US" xlink:label="lab_pcln_ProceedsFromDerivativeInstrumentOperatingActivities_11F927A97BB195BE5473E569473CB75F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Derivative Instrument Operating Activities</link:label>
    <link:label id="lab_pcln_ProceedsFromDerivativeInstrumentOperatingActivities_11F927A97BB195BE5473E569473CB75F_documentation_en-US" xlink:label="lab_pcln_ProceedsFromDerivativeInstrumentOperatingActivities_11F927A97BB195BE5473E569473CB75F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The net cash inflow from derivative instruments during the period, which are classified as operating activities.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ProceedsFromDerivativeInstrumentOperatingActivities" xlink:label="loc_pcln_ProceedsFromDerivativeInstrumentOperatingActivities_11F927A97BB195BE5473E569473CB75F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ProceedsFromDerivativeInstrumentOperatingActivities_11F927A97BB195BE5473E569473CB75F" xlink:to="lab_pcln_ProceedsFromDerivativeInstrumentOperatingActivities_11F927A97BB195BE5473E569473CB75F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignCurrencyFairValueHedgesAbstract_BBE4D8487C565378C21FE569473C211B_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignCurrencyFairValueHedgesAbstract_BBE4D8487C565378C21FE569473C211B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivatives Designated as Hedging Instruments</link:label>
    <link:label id="lab_us-gaap_ForeignCurrencyFairValueHedgesAbstract_BBE4D8487C565378C21FE569473C211B_label_en-US" xlink:label="lab_us-gaap_ForeignCurrencyFairValueHedgesAbstract_BBE4D8487C565378C21FE569473C211B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Currency Fair Value Hedges [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForeignCurrencyFairValueHedgesAbstract" xlink:label="loc_us-gaap_ForeignCurrencyFairValueHedgesAbstract_BBE4D8487C565378C21FE569473C211B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignCurrencyFairValueHedgesAbstract_BBE4D8487C565378C21FE569473C211B" xlink:to="lab_us-gaap_ForeignCurrencyFairValueHedgesAbstract_BBE4D8487C565378C21FE569473C211B" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForHedgeInvestingActivities_5EC6AD743016D2CFE18DE569473CEE88_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForHedgeInvestingActivities_5EC6AD743016D2CFE18DE569473CEE88" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments for Hedge, Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsForHedgeInvestingActivities" xlink:label="loc_us-gaap_PaymentsForHedgeInvestingActivities_5EC6AD743016D2CFE18DE569473CEE88" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForHedgeInvestingActivities_5EC6AD743016D2CFE18DE569473CEE88" xlink:to="lab_us-gaap_PaymentsForHedgeInvestingActivities_5EC6AD743016D2CFE18DE569473CEE88" xlink:type="arc" />
    <link:label id="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_47F8F415CCFC77F1858A550F8BC6C589_label_en-US" xlink:label="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_47F8F415CCFC77F1858A550F8BC6C589" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Organization, Consolidation and Presentation of Financial Statements [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract" xlink:label="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_47F8F415CCFC77F1858A550F8BC6C589" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_47F8F415CCFC77F1858A550F8BC6C589" xlink:to="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_47F8F415CCFC77F1858A550F8BC6C589" xlink:type="arc" />
    <link:label id="lab_us-gaap_NatureOfOperations_6C5401F26FDFBEFFACA9550F8BC6E0B6_terseLabel_en-US" xlink:label="lab_us-gaap_NatureOfOperations_6C5401F26FDFBEFFACA9550F8BC6E0B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">BUSINESS DESCRIPTION</link:label>
    <link:label id="lab_us-gaap_NatureOfOperations_6C5401F26FDFBEFFACA9550F8BC6E0B6_label_en-US" xlink:label="lab_us-gaap_NatureOfOperations_6C5401F26FDFBEFFACA9550F8BC6E0B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nature of Operations [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NatureOfOperations" xlink:label="loc_us-gaap_NatureOfOperations_6C5401F26FDFBEFFACA9550F8BC6E0B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NatureOfOperations_6C5401F26FDFBEFFACA9550F8BC6E0B6" xlink:to="lab_us-gaap_NatureOfOperations_6C5401F26FDFBEFFACA9550F8BC6E0B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_92285452C17410A34773550F8E5A408A_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_92285452C17410A34773550F8E5A408A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax expense (benefit)</link:label>
    <link:label id="lab_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_92285452C17410A34773550F8E5A408A_label_en-US" xlink:label="lab_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_92285452C17410A34773550F8E5A408A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_92285452C17410A34773550F8E5A408A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_92285452C17410A34773550F8E5A408A" xlink:to="lab_us-gaap_ScheduleOfComponentsOfIncomeTaxExpenseBenefitTableTextBlock_92285452C17410A34773550F8E5A408A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_373F792F366813A4DFD5550F8E5A5432_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_373F792F366813A4DFD5550F8E5A5432" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax effects of temporary differences that give rise to significant portions of deterred tax assets and liabilities</link:label>
    <link:label id="lab_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_373F792F366813A4DFD5550F8E5A5432_label_en-US" xlink:label="lab_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_373F792F366813A4DFD5550F8E5A5432" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Deferred Tax Assets and Liabilities [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_373F792F366813A4DFD5550F8E5A5432" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_373F792F366813A4DFD5550F8E5A5432" xlink:to="lab_us-gaap_ScheduleOfDeferredTaxAssetsAndLiabilitiesTableTextBlock_373F792F366813A4DFD5550F8E5A5432" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_6467AD0D3DA1F8BEA1A3550F8E5A8327_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_6467AD0D3DA1F8BEA1A3550F8E5A8327" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of effective income tax rate reconciliation</link:label>
    <link:label id="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_6467AD0D3DA1F8BEA1A3550F8E5A8327_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_6467AD0D3DA1F8BEA1A3550F8E5A8327" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_6467AD0D3DA1F8BEA1A3550F8E5A8327" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_6467AD0D3DA1F8BEA1A3550F8E5A8327" xlink:to="lab_us-gaap_ScheduleOfEffectiveIncomeTaxRateReconciliationTableTextBlock_6467AD0D3DA1F8BEA1A3550F8E5A8327" xlink:type="arc" />
    <link:label id="lab_us-gaap_SummaryOfIncomeTaxContingenciesTextBlock_AD136E700C849400EE23550F8E5A0A86_terseLabel_en-US" xlink:label="lab_us-gaap_SummaryOfIncomeTaxContingenciesTextBlock_AD136E700C849400EE23550F8E5A0A86" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reconciliation of unrecognized tax benefits</link:label>
    <link:label id="lab_us-gaap_SummaryOfIncomeTaxContingenciesTextBlock_AD136E700C849400EE23550F8E5A0A86_label_en-US" xlink:label="lab_us-gaap_SummaryOfIncomeTaxContingenciesTextBlock_AD136E700C849400EE23550F8E5A0A86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Summary of Income Tax Contingencies [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SummaryOfIncomeTaxContingenciesTextBlock" xlink:label="loc_us-gaap_SummaryOfIncomeTaxContingenciesTextBlock_AD136E700C849400EE23550F8E5A0A86" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SummaryOfIncomeTaxContingenciesTextBlock_AD136E700C849400EE23550F8E5A0A86" xlink:to="lab_us-gaap_SummaryOfIncomeTaxContingenciesTextBlock_AD136E700C849400EE23550F8E5A0A86" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_C7ACB3A195CCCBC1B40A550F8DA7DC55_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_C7ACB3A195CCCBC1B40A550F8DA7DC55" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Activity of unvested restricted stock units and performance share units</link:label>
    <link:label id="lab_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_C7ACB3A195CCCBC1B40A550F8DA7DC55_label_en-US" xlink:label="lab_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_C7ACB3A195CCCBC1B40A550F8DA7DC55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Nonvested Share Activity [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_C7ACB3A195CCCBC1B40A550F8DA7DC55" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_C7ACB3A195CCCBC1B40A550F8DA7DC55" xlink:to="lab_us-gaap_ScheduleOfNonvestedShareActivityTableTextBlock_C7ACB3A195CCCBC1B40A550F8DA7DC55" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_8D2D14A26E7EB9143051550F8DA79341_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_8D2D14A26E7EB9143051550F8DA79341" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of share-based compensation, stock options, activity</link:label>
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_8D2D14A26E7EB9143051550F8DA79341_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_8D2D14A26E7EB9143051550F8DA79341" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_8D2D14A26E7EB9143051550F8DA79341" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_8D2D14A26E7EB9143051550F8DA79341" xlink:to="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_8D2D14A26E7EB9143051550F8DA79341" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentTable_F67ED631925A282CCFBBE656545EAE90_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_F67ED631925A282CCFBBE656545EAE90" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Long-term Debt Instruments [Table]</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentTable_F67ED631925A282CCFBBE656545EAE90_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentTable_F67ED631925A282CCFBBE656545EAE90" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Long-term Debt Instruments [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_F67ED631925A282CCFBBE656545EAE90" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentTable_F67ED631925A282CCFBBE656545EAE90" xlink:to="lab_us-gaap_DebtInstrumentTable_F67ED631925A282CCFBBE656545EAE90" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtConversionByUniqueDescriptionAxis_4D066B604E25C92A910CE656545E0E90_terseLabel_en-US" xlink:label="lab_us-gaap_DebtConversionByUniqueDescriptionAxis_4D066B604E25C92A910CE656545E0E90" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Conversion Description [Axis]</link:label>
    <link:label id="lab_us-gaap_DebtConversionByUniqueDescriptionAxis_4D066B604E25C92A910CE656545E0E90_label_en-US" xlink:label="lab_us-gaap_DebtConversionByUniqueDescriptionAxis_4D066B604E25C92A910CE656545E0E90" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Conversion Description [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtConversionByUniqueDescriptionAxis" xlink:label="loc_us-gaap_DebtConversionByUniqueDescriptionAxis_4D066B604E25C92A910CE656545E0E90" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtConversionByUniqueDescriptionAxis_4D066B604E25C92A910CE656545E0E90" xlink:to="lab_us-gaap_DebtConversionByUniqueDescriptionAxis_4D066B604E25C92A910CE656545E0E90" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtConversionNameDomain_648B1709DBC9015F9899E656545E307A_terseLabel_en-US" xlink:label="lab_us-gaap_DebtConversionNameDomain_648B1709DBC9015F9899E656545E307A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Conversion, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_DebtConversionNameDomain_648B1709DBC9015F9899E656545E307A_label_en-US" xlink:label="lab_us-gaap_DebtConversionNameDomain_648B1709DBC9015F9899E656545E307A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Conversion, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtConversionNameDomain" xlink:label="loc_us-gaap_DebtConversionNameDomain_648B1709DBC9015F9899E656545E307A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtConversionNameDomain_648B1709DBC9015F9899E656545E307A" xlink:to="lab_us-gaap_DebtConversionNameDomain_648B1709DBC9015F9899E656545E307A" xlink:type="arc" />
    <link:label id="lab_pcln_ConvertibleDebtConvertedDebtMember_A16973A32573AC089942E656545E0908_terseLabel_en-US" xlink:label="lab_pcln_ConvertibleDebtConvertedDebtMember_A16973A32573AC089942E656545E0908" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Convertible Debt Converted Debt [Member]</link:label>
    <link:label id="lab_pcln_ConvertibleDebtConvertedDebtMember_A16973A32573AC089942E656545E0908_label_en-US" xlink:label="lab_pcln_ConvertibleDebtConvertedDebtMember_A16973A32573AC089942E656545E0908" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Convertible Debt Converted Debt [Member]</link:label>
    <link:label id="lab_pcln_ConvertibleDebtConvertedDebtMember_A16973A32573AC089942E656545E0908_documentation_en-US" xlink:label="lab_pcln_ConvertibleDebtConvertedDebtMember_A16973A32573AC089942E656545E0908" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the borrowing which can be exchanged for a specified amount of another security.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ConvertibleDebtConvertedDebtMember" xlink:label="loc_pcln_ConvertibleDebtConvertedDebtMember_A16973A32573AC089942E656545E0908" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ConvertibleDebtConvertedDebtMember_A16973A32573AC089942E656545E0908" xlink:to="lab_pcln_ConvertibleDebtConvertedDebtMember_A16973A32573AC089942E656545E0908" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableRateAxis_78CB9AB6798D189A4ACAE656545E44B4_terseLabel_en-US" xlink:label="lab_us-gaap_VariableRateAxis_78CB9AB6798D189A4ACAE656545E44B4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable Rate [Axis]</link:label>
    <link:label id="lab_us-gaap_VariableRateAxis_78CB9AB6798D189A4ACAE656545E44B4_label_en-US" xlink:label="lab_us-gaap_VariableRateAxis_78CB9AB6798D189A4ACAE656545E44B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Rate [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_VariableRateAxis" xlink:label="loc_us-gaap_VariableRateAxis_78CB9AB6798D189A4ACAE656545E44B4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableRateAxis_78CB9AB6798D189A4ACAE656545E44B4" xlink:to="lab_us-gaap_VariableRateAxis_78CB9AB6798D189A4ACAE656545E44B4" xlink:type="arc" />
    <link:label id="lab_us-gaap_VariableRateDomain_A299E13A65162FD43740E656545E1CB1_terseLabel_en-US" xlink:label="lab_us-gaap_VariableRateDomain_A299E13A65162FD43740E656545E1CB1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Variable Rate [Domain]</link:label>
    <link:label id="lab_us-gaap_VariableRateDomain_A299E13A65162FD43740E656545E1CB1_label_en-US" xlink:label="lab_us-gaap_VariableRateDomain_A299E13A65162FD43740E656545E1CB1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Variable Rate [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_VariableRateDomain" xlink:label="loc_us-gaap_VariableRateDomain_A299E13A65162FD43740E656545E1CB1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_VariableRateDomain_A299E13A65162FD43740E656545E1CB1" xlink:to="lab_us-gaap_VariableRateDomain_A299E13A65162FD43740E656545E1CB1" xlink:type="arc" />
    <link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_5D77EB281F231E861D2BE656545E69FD_terseLabel_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_5D77EB281F231E861D2BE656545E69FD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">London Interbank Offered Rate (LIBOR)</link:label>
    <link:label id="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_5D77EB281F231E861D2BE656545E69FD_label_en-US" xlink:label="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_5D77EB281F231E861D2BE656545E69FD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">London Interbank Offered Rate (LIBOR) [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LondonInterbankOfferedRateLIBORMember" xlink:label="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_5D77EB281F231E861D2BE656545E69FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_5D77EB281F231E861D2BE656545E69FD" xlink:to="lab_us-gaap_LondonInterbankOfferedRateLIBORMember_5D77EB281F231E861D2BE656545E69FD" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalFundsPurchasedMember_3C416BAA803BEA923CA0E656545EE551_terseLabel_en-US" xlink:label="lab_us-gaap_FederalFundsPurchasedMember_3C416BAA803BEA923CA0E656545EE551" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Federal Funds Purchased</link:label>
    <link:label id="lab_us-gaap_FederalFundsPurchasedMember_3C416BAA803BEA923CA0E656545EE551_label_en-US" xlink:label="lab_us-gaap_FederalFundsPurchasedMember_3C416BAA803BEA923CA0E656545EE551" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Funds Purchased [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FederalFundsPurchasedMember" xlink:label="loc_us-gaap_FederalFundsPurchasedMember_3C416BAA803BEA923CA0E656545EE551" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalFundsPurchasedMember_3C416BAA803BEA923CA0E656545EE551" xlink:to="lab_us-gaap_FederalFundsPurchasedMember_3C416BAA803BEA923CA0E656545EE551" xlink:type="arc" />
    <link:label id="lab_pcln_OneMonthLiborMember_A03DE640B855BF863D29E656545E8E7F_terseLabel_en-US" xlink:label="lab_pcln_OneMonthLiborMember_A03DE640B855BF863D29E656545E8E7F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">One Month LIBOR</link:label>
    <link:label id="lab_pcln_OneMonthLiborMember_A03DE640B855BF863D29E656545E8E7F_label_en-US" xlink:label="lab_pcln_OneMonthLiborMember_A03DE640B855BF863D29E656545E8E7F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">One Month LIBOR [Member]</link:label>
    <link:label id="lab_pcln_OneMonthLiborMember_A03DE640B855BF863D29E656545E8E7F_documentation_en-US" xlink:label="lab_pcln_OneMonthLiborMember_A03DE640B855BF863D29E656545E8E7F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The One Month London Interbank Offered Rate (LIBOR) used to calculate the variable interest rate of the debt instrument.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OneMonthLiborMember" xlink:label="loc_pcln_OneMonthLiborMember_A03DE640B855BF863D29E656545E8E7F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OneMonthLiborMember_A03DE640B855BF863D29E656545E8E7F" xlink:to="lab_pcln_OneMonthLiborMember_A03DE640B855BF863D29E656545E8E7F" xlink:type="arc" />
    <link:label id="lab_us-gaap_LetterOfCreditMember_1EC9C1CC955BA700A550E656545F2154_terseLabel_en-US" xlink:label="lab_us-gaap_LetterOfCreditMember_1EC9C1CC955BA700A550E656545F2154" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Letter of Credit</link:label>
    <link:label id="lab_us-gaap_LetterOfCreditMember_1EC9C1CC955BA700A550E656545F2154_label_en-US" xlink:label="lab_us-gaap_LetterOfCreditMember_1EC9C1CC955BA700A550E656545F2154" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Letter of Credit [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LetterOfCreditMember" xlink:label="loc_us-gaap_LetterOfCreditMember_1EC9C1CC955BA700A550E656545F2154" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LetterOfCreditMember_1EC9C1CC955BA700A550E656545F2154" xlink:to="lab_us-gaap_LetterOfCreditMember_1EC9C1CC955BA700A550E656545F2154" xlink:type="arc" />
    <link:label id="lab_pcln_SwinglineLoansMember_29EA401A04151E20742BE656545F613D_terseLabel_en-US" xlink:label="lab_pcln_SwinglineLoansMember_29EA401A04151E20742BE656545F613D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Swingline Loans</link:label>
    <link:label id="lab_pcln_SwinglineLoansMember_29EA401A04151E20742BE656545F613D_label_en-US" xlink:label="lab_pcln_SwinglineLoansMember_29EA401A04151E20742BE656545F613D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Swingline Loans [Member]</link:label>
    <link:label id="lab_pcln_SwinglineLoansMember_29EA401A04151E20742BE656545F613D_documentation_en-US" xlink:label="lab_pcln_SwinglineLoansMember_29EA401A04151E20742BE656545F613D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Same-day cash available as part of our revolving credit facility, referred to as Swingline Loans</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_SwinglineLoansMember" xlink:label="loc_pcln_SwinglineLoansMember_29EA401A04151E20742BE656545F613D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_SwinglineLoansMember_29EA401A04151E20742BE656545F613D" xlink:to="lab_pcln_SwinglineLoansMember_29EA401A04151E20742BE656545F613D" xlink:type="arc" />
    <link:label id="lab_pcln_DebtInstrumentVariableRateBaseAxis_374F4B5CD9F7138D8DD1E656545F5CC4_terseLabel_en-US" xlink:label="lab_pcln_DebtInstrumentVariableRateBaseAxis_374F4B5CD9F7138D8DD1E656545F5CC4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Variable Rate Base [Axis]</link:label>
    <link:label id="lab_pcln_DebtInstrumentVariableRateBaseAxis_374F4B5CD9F7138D8DD1E656545F5CC4_label_en-US" xlink:label="lab_pcln_DebtInstrumentVariableRateBaseAxis_374F4B5CD9F7138D8DD1E656545F5CC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Variable Rate Base [Axis]</link:label>
    <link:label id="lab_pcln_DebtInstrumentVariableRateBaseAxis_374F4B5CD9F7138D8DD1E656545F5CC4_documentation_en-US" xlink:label="lab_pcln_DebtInstrumentVariableRateBaseAxis_374F4B5CD9F7138D8DD1E656545F5CC4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The alternative reference rates that may be used to calculate the variable interest rate of the debt instrument.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DebtInstrumentVariableRateBaseAxis" xlink:label="loc_pcln_DebtInstrumentVariableRateBaseAxis_374F4B5CD9F7138D8DD1E656545F5CC4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DebtInstrumentVariableRateBaseAxis_374F4B5CD9F7138D8DD1E656545F5CC4" xlink:to="lab_pcln_DebtInstrumentVariableRateBaseAxis_374F4B5CD9F7138D8DD1E656545F5CC4" xlink:type="arc" />
    <link:label id="lab_pcln_DebtInstrumentVariableRateBaseDomain_B689463409F73975261EE656545F3406_terseLabel_en-US" xlink:label="lab_pcln_DebtInstrumentVariableRateBaseDomain_B689463409F73975261EE656545F3406" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Variable Rate Base [Domain]</link:label>
    <link:label id="lab_pcln_DebtInstrumentVariableRateBaseDomain_B689463409F73975261EE656545F3406_label_en-US" xlink:label="lab_pcln_DebtInstrumentVariableRateBaseDomain_B689463409F73975261EE656545F3406" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Variable Rate Base [Domain]</link:label>
    <link:label id="lab_pcln_DebtInstrumentVariableRateBaseDomain_B689463409F73975261EE656545F3406_documentation_en-US" xlink:label="lab_pcln_DebtInstrumentVariableRateBaseDomain_B689463409F73975261EE656545F3406" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Identification of the reference rate that is used to calculate the variable interest rate of the debt instrument.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DebtInstrumentVariableRateBaseDomain" xlink:label="loc_pcln_DebtInstrumentVariableRateBaseDomain_B689463409F73975261EE656545F3406" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DebtInstrumentVariableRateBaseDomain_B689463409F73975261EE656545F3406" xlink:to="lab_pcln_DebtInstrumentVariableRateBaseDomain_B689463409F73975261EE656545F3406" xlink:type="arc" />
    <link:label id="lab_pcln_LineOfCreditRateAxis_DB753AEEE897ED938A0EE656545F5081_terseLabel_en-US" xlink:label="lab_pcln_LineOfCreditRateAxis_DB753AEEE897ED938A0EE656545F5081" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Line of Credit Rate [Axis]</link:label>
    <link:label id="lab_pcln_LineOfCreditRateAxis_DB753AEEE897ED938A0EE656545F5081_label_en-US" xlink:label="lab_pcln_LineOfCreditRateAxis_DB753AEEE897ED938A0EE656545F5081" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Rate [Axis]</link:label>
    <link:label id="lab_pcln_LineOfCreditRateAxis_DB753AEEE897ED938A0EE656545F5081_documentation_en-US" xlink:label="lab_pcln_LineOfCreditRateAxis_DB753AEEE897ED938A0EE656545F5081" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Line of Credit Rate [Axis]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_LineOfCreditRateAxis" xlink:label="loc_pcln_LineOfCreditRateAxis_DB753AEEE897ED938A0EE656545F5081" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_LineOfCreditRateAxis_DB753AEEE897ED938A0EE656545F5081" xlink:to="lab_pcln_LineOfCreditRateAxis_DB753AEEE897ED938A0EE656545F5081" xlink:type="arc" />
    <link:label id="lab_pcln_LineOfCreditRateDomain_837EC204E1FDB4616E78E656545F8398_terseLabel_en-US" xlink:label="lab_pcln_LineOfCreditRateDomain_837EC204E1FDB4616E78E656545F8398" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Line of Credit Rate [Domain]</link:label>
    <link:label id="lab_pcln_LineOfCreditRateDomain_837EC204E1FDB4616E78E656545F8398_label_en-US" xlink:label="lab_pcln_LineOfCreditRateDomain_837EC204E1FDB4616E78E656545F8398" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Rate [Domain]</link:label>
    <link:label id="lab_pcln_LineOfCreditRateDomain_837EC204E1FDB4616E78E656545F8398_documentation_en-US" xlink:label="lab_pcln_LineOfCreditRateDomain_837EC204E1FDB4616E78E656545F8398" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Line of Credit Rate [Domain]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_LineOfCreditRateDomain" xlink:label="loc_pcln_LineOfCreditRateDomain_837EC204E1FDB4616E78E656545F8398" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_LineOfCreditRateDomain_837EC204E1FDB4616E78E656545F8398" xlink:to="lab_pcln_LineOfCreditRateDomain_837EC204E1FDB4616E78E656545F8398" xlink:type="arc" />
    <link:label id="lab_pcln_Rate1Member_DF2824F7198D2ADBEA4DE656545F1890_terseLabel_en-US" xlink:label="lab_pcln_Rate1Member_DF2824F7198D2ADBEA4DE656545F1890" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Rate 1</link:label>
    <link:label id="lab_pcln_Rate1Member_DF2824F7198D2ADBEA4DE656545F1890_label_en-US" xlink:label="lab_pcln_Rate1Member_DF2824F7198D2ADBEA4DE656545F1890" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Rate 1 [Member]</link:label>
    <link:label id="lab_pcln_Rate1Member_DF2824F7198D2ADBEA4DE656545F1890_documentation_en-US" xlink:label="lab_pcln_Rate1Member_DF2824F7198D2ADBEA4DE656545F1890" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Rate 1 [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Rate1Member" xlink:label="loc_pcln_Rate1Member_DF2824F7198D2ADBEA4DE656545F1890" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Rate1Member_DF2824F7198D2ADBEA4DE656545F1890" xlink:to="lab_pcln_Rate1Member_DF2824F7198D2ADBEA4DE656545F1890" xlink:type="arc" />
    <link:label id="lab_pcln_Rate2BMember_3E6449AF26684AECE1AAE656545FEA2F_terseLabel_en-US" xlink:label="lab_pcln_Rate2BMember_3E6449AF26684AECE1AAE656545FEA2F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Rate 2B</link:label>
    <link:label id="lab_pcln_Rate2BMember_3E6449AF26684AECE1AAE656545FEA2F_label_en-US" xlink:label="lab_pcln_Rate2BMember_3E6449AF26684AECE1AAE656545FEA2F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Rate 2B [Member]</link:label>
    <link:label id="lab_pcln_Rate2BMember_3E6449AF26684AECE1AAE656545FEA2F_documentation_en-US" xlink:label="lab_pcln_Rate2BMember_3E6449AF26684AECE1AAE656545FEA2F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Rate 2A [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Rate2BMember" xlink:label="loc_pcln_Rate2BMember_3E6449AF26684AECE1AAE656545FEA2F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Rate2BMember_3E6449AF26684AECE1AAE656545FEA2F" xlink:to="lab_pcln_Rate2BMember_3E6449AF26684AECE1AAE656545FEA2F" xlink:type="arc" />
    <link:label id="lab_pcln_Rate2CMember_6E762FD1267A4E504481E656545F7DA2_terseLabel_en-US" xlink:label="lab_pcln_Rate2CMember_6E762FD1267A4E504481E656545F7DA2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Rate 2C</link:label>
    <link:label id="lab_pcln_Rate2CMember_6E762FD1267A4E504481E656545F7DA2_label_en-US" xlink:label="lab_pcln_Rate2CMember_6E762FD1267A4E504481E656545F7DA2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Rate 2C [Member]</link:label>
    <link:label id="lab_pcln_Rate2CMember_6E762FD1267A4E504481E656545F7DA2_documentation_en-US" xlink:label="lab_pcln_Rate2CMember_6E762FD1267A4E504481E656545F7DA2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Rate 2C [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_Rate2CMember" xlink:label="loc_pcln_Rate2CMember_6E762FD1267A4E504481E656545F7DA2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_Rate2CMember_6E762FD1267A4E504481E656545F7DA2" xlink:to="lab_pcln_Rate2CMember_6E762FD1267A4E504481E656545F7DA2" xlink:type="arc" />
    <link:label id="lab_pcln_ConvertibleNotesMember_1533FF91F21FE318FF24E6565460D94F_terseLabel_en-US" xlink:label="lab_pcln_ConvertibleNotesMember_1533FF91F21FE318FF24E6565460D94F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Convertible Notes</link:label>
    <link:label id="lab_pcln_ConvertibleNotesMember_1533FF91F21FE318FF24E6565460D94F_label_en-US" xlink:label="lab_pcln_ConvertibleNotesMember_1533FF91F21FE318FF24E6565460D94F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Convertible Notes [Member]</link:label>
    <link:label id="lab_pcln_ConvertibleNotesMember_1533FF91F21FE318FF24E6565460D94F_documentation_en-US" xlink:label="lab_pcln_ConvertibleNotesMember_1533FF91F21FE318FF24E6565460D94F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt notes that can be exchanged for equity of the Debt issuer at the option of the issuer or the holder.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ConvertibleNotesMember" xlink:label="loc_pcln_ConvertibleNotesMember_1533FF91F21FE318FF24E6565460D94F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ConvertibleNotesMember_1533FF91F21FE318FF24E6565460D94F" xlink:to="lab_pcln_ConvertibleNotesMember_1533FF91F21FE318FF24E6565460D94F" xlink:type="arc" />
    <link:label id="lab_pcln_ConvertibleDebt125PercentDueMarch2015Member_61C84CC351655EEB9CC9E6565460D48F_terseLabel_en-US" xlink:label="lab_pcln_ConvertibleDebt125PercentDueMarch2015Member_61C84CC351655EEB9CC9E6565460D48F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Convertible Debt 1.25 Percent Due March 2015</link:label>
    <link:label id="lab_pcln_ConvertibleDebt125PercentDueMarch2015Member_61C84CC351655EEB9CC9E6565460D48F_label_en-US" xlink:label="lab_pcln_ConvertibleDebt125PercentDueMarch2015Member_61C84CC351655EEB9CC9E6565460D48F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Convertible Debt 1.25 Percent Due March 2015 [Member]</link:label>
    <link:label id="lab_pcln_ConvertibleDebt125PercentDueMarch2015Member_61C84CC351655EEB9CC9E6565460D48F_documentation_en-US" xlink:label="lab_pcln_ConvertibleDebt125PercentDueMarch2015Member_61C84CC351655EEB9CC9E6565460D48F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the information pertaining to Convertible Senior Notes with interest rate of 1.25 percent due in March 2015.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ConvertibleDebt125PercentDueMarch2015Member" xlink:label="loc_pcln_ConvertibleDebt125PercentDueMarch2015Member_61C84CC351655EEB9CC9E6565460D48F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ConvertibleDebt125PercentDueMarch2015Member_61C84CC351655EEB9CC9E6565460D48F" xlink:to="lab_pcln_ConvertibleDebt125PercentDueMarch2015Member_61C84CC351655EEB9CC9E6565460D48F" xlink:type="arc" />
    <link:label id="lab_pcln_ConvertibleDebt100PercentDueMarch2018Member_9CEA62719DD1BB4BF14AE65654605D0F_terseLabel_en-US" xlink:label="lab_pcln_ConvertibleDebt100PercentDueMarch2018Member_9CEA62719DD1BB4BF14AE65654605D0F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">1.00% Convertible Senior Notes Due March 2018</link:label>
    <link:label id="lab_pcln_ConvertibleDebt100PercentDueMarch2018Member_9CEA62719DD1BB4BF14AE65654605D0F_label_en-US" xlink:label="lab_pcln_ConvertibleDebt100PercentDueMarch2018Member_9CEA62719DD1BB4BF14AE65654605D0F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Convertible Debt 1.00 Percent Due March 2018 [Member]</link:label>
    <link:label id="lab_pcln_ConvertibleDebt100PercentDueMarch2018Member_9CEA62719DD1BB4BF14AE65654605D0F_documentation_en-US" xlink:label="lab_pcln_ConvertibleDebt100PercentDueMarch2018Member_9CEA62719DD1BB4BF14AE65654605D0F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the information pertaining to Convertible Senior Notes with interest rate of 1.00 percent due in March 2018 [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ConvertibleDebt100PercentDueMarch2018Member" xlink:label="loc_pcln_ConvertibleDebt100PercentDueMarch2018Member_9CEA62719DD1BB4BF14AE65654605D0F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ConvertibleDebt100PercentDueMarch2018Member_9CEA62719DD1BB4BF14AE65654605D0F" xlink:to="lab_pcln_ConvertibleDebt100PercentDueMarch2018Member_9CEA62719DD1BB4BF14AE65654605D0F" xlink:type="arc" />
    <link:label id="lab_pcln_A0.35SeniorConvertibleNotesDueJune2020Member_849CFBA6FC7CF47DF1D3E6565460DA61_terseLabel_en-US" xlink:label="lab_pcln_A0.35SeniorConvertibleNotesDueJune2020Member_849CFBA6FC7CF47DF1D3E6565460DA61" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">0.35% Senior Convertible Notes Due June 2020</link:label>
    <link:label id="lab_pcln_A0.35SeniorConvertibleNotesDueJune2020Member_849CFBA6FC7CF47DF1D3E6565460DA61_label_en-US" xlink:label="lab_pcln_A0.35SeniorConvertibleNotesDueJune2020Member_849CFBA6FC7CF47DF1D3E6565460DA61" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">0.35% Senior Convertible Notes Due June 2020 [Member]</link:label>
    <link:label id="lab_pcln_A0.35SeniorConvertibleNotesDueJune2020Member_849CFBA6FC7CF47DF1D3E6565460DA61_documentation_en-US" xlink:label="lab_pcln_A0.35SeniorConvertibleNotesDueJune2020Member_849CFBA6FC7CF47DF1D3E6565460DA61" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">0.35% Senior Convertible Notes Due June 2020 [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_A0.35SeniorConvertibleNotesDueJune2020Member" xlink:label="loc_pcln_A0.35SeniorConvertibleNotesDueJune2020Member_849CFBA6FC7CF47DF1D3E6565460DA61" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_A0.35SeniorConvertibleNotesDueJune2020Member_849CFBA6FC7CF47DF1D3E6565460DA61" xlink:to="lab_pcln_A0.35SeniorConvertibleNotesDueJune2020Member_849CFBA6FC7CF47DF1D3E6565460DA61" xlink:type="arc" />
    <link:label id="lab_pcln_A0.9SeniorConvertibleNotesDueSeptember2021Member_EBDC104CE2324C1AB356E6565460A5AB_terseLabel_en-US" xlink:label="lab_pcln_A0.9SeniorConvertibleNotesDueSeptember2021Member_EBDC104CE2324C1AB356E6565460A5AB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">0.9% Senior Convertible Notes Due September 2021</link:label>
    <link:label id="lab_pcln_A0.9SeniorConvertibleNotesDueSeptember2021Member_EBDC104CE2324C1AB356E6565460A5AB_label_en-US" xlink:label="lab_pcln_A0.9SeniorConvertibleNotesDueSeptember2021Member_EBDC104CE2324C1AB356E6565460A5AB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">0.9% Senior Convertible Notes Due September 2021 [Member]</link:label>
    <link:label id="lab_pcln_A0.9SeniorConvertibleNotesDueSeptember2021Member_EBDC104CE2324C1AB356E6565460A5AB_documentation_en-US" xlink:label="lab_pcln_A0.9SeniorConvertibleNotesDueSeptember2021Member_EBDC104CE2324C1AB356E6565460A5AB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">0.9% Senior Convertible Notes Due September 2021 [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_A0.9SeniorConvertibleNotesDueSeptember2021Member" xlink:label="loc_pcln_A0.9SeniorConvertibleNotesDueSeptember2021Member_EBDC104CE2324C1AB356E6565460A5AB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_A0.9SeniorConvertibleNotesDueSeptember2021Member_EBDC104CE2324C1AB356E6565460A5AB" xlink:to="lab_pcln_A0.9SeniorConvertibleNotesDueSeptember2021Member_EBDC104CE2324C1AB356E6565460A5AB" xlink:type="arc" />
    <link:label id="lab_pcln_A3.65SeniorNotesDueMarch2025Member_564781FA0435742AA5C9E6565460B945_terseLabel_en-US" xlink:label="lab_pcln_A3.65SeniorNotesDueMarch2025Member_564781FA0435742AA5C9E6565460B945" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">3.65% Senior Notes Due March 2025 [Member]</link:label>
    <link:label id="lab_pcln_A3.65SeniorNotesDueMarch2025Member_564781FA0435742AA5C9E6565460B945_label_en-US" xlink:label="lab_pcln_A3.65SeniorNotesDueMarch2025Member_564781FA0435742AA5C9E6565460B945" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">3.65% Senior Notes Due March 2025 [Member]</link:label>
    <link:label id="lab_pcln_A3.65SeniorNotesDueMarch2025Member_564781FA0435742AA5C9E6565460B945_documentation_en-US" xlink:label="lab_pcln_A3.65SeniorNotesDueMarch2025Member_564781FA0435742AA5C9E6565460B945" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">3.65% Senior Notes Due March 2025 [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_A3.65SeniorNotesDueMarch2025Member" xlink:label="loc_pcln_A3.65SeniorNotesDueMarch2025Member_564781FA0435742AA5C9E6565460B945" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_A3.65SeniorNotesDueMarch2025Member_564781FA0435742AA5C9E6565460B945" xlink:to="lab_pcln_A3.65SeniorNotesDueMarch2025Member_564781FA0435742AA5C9E6565460B945" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_34ACEBEFD1C05CB7066CE65654612E56_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_34ACEBEFD1C05CB7066CE65654612E56" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentLineItems_34ACEBEFD1C05CB7066CE65654612E56_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentLineItems_34ACEBEFD1C05CB7066CE65654612E56" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_34ACEBEFD1C05CB7066CE65654612E56" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentLineItems_34ACEBEFD1C05CB7066CE65654612E56" xlink:to="lab_us-gaap_DebtInstrumentLineItems_34ACEBEFD1C05CB7066CE65654612E56" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_FCD8B90AF65C1CA04890E65654616B24_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_FCD8B90AF65C1CA04890E65654616B24" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revolving credit facility</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_FCD8B90AF65C1CA04890E65654616B24_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_FCD8B90AF65C1CA04890E65654616B24" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Maximum Borrowing Capacity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_FCD8B90AF65C1CA04890E65654616B24" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_FCD8B90AF65C1CA04890E65654616B24" xlink:to="lab_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_FCD8B90AF65C1CA04890E65654616B24" xlink:type="arc" />
    <link:label id="lab_pcln_LineofCreditFacilityterminyears_CCC00F5496CAE58E6E92E6565461193D_terseLabel_en-US" xlink:label="lab_pcln_LineofCreditFacilityterminyears_CCC00F5496CAE58E6E92E6565461193D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, term (in years)</link:label>
    <link:label id="lab_pcln_LineofCreditFacilityterminyears_CCC00F5496CAE58E6E92E6565461193D_label_en-US" xlink:label="lab_pcln_LineofCreditFacilityterminyears_CCC00F5496CAE58E6E92E6565461193D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, term (in years)</link:label>
    <link:label id="lab_pcln_LineofCreditFacilityterminyears_CCC00F5496CAE58E6E92E6565461193D_documentation_en-US" xlink:label="lab_pcln_LineofCreditFacilityterminyears_CCC00F5496CAE58E6E92E6565461193D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, term (in years)</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_LineofCreditFacilityterminyears" xlink:label="loc_pcln_LineofCreditFacilityterminyears_CCC00F5496CAE58E6E92E6565461193D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_LineofCreditFacilityterminyears_CCC00F5496CAE58E6E92E6565461193D" xlink:to="lab_pcln_LineofCreditFacilityterminyears_CCC00F5496CAE58E6E92E6565461193D" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C8D81958D85F60601E7FE65654618DB3_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C8D81958D85F60601E7FE65654618DB3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Basis Spread on Variable Rate</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C8D81958D85F60601E7FE65654618DB3_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C8D81958D85F60601E7FE65654618DB3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Basis Spread on Variable Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C8D81958D85F60601E7FE65654618DB3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C8D81958D85F60601E7FE65654618DB3" xlink:to="lab_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_C8D81958D85F60601E7FE65654618DB3" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_9699F7EDFBB998167EFBE6565461B4D5_terseLabel_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_9699F7EDFBB998167EFBE6565461B4D5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Unused Capacity, Commitment Fee Percentage</link:label>
    <link:label id="lab_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_9699F7EDFBB998167EFBE6565461B4D5_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_9699F7EDFBB998167EFBE6565461B4D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Line of Credit Facility, Unused Capacity, Commitment Fee Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage" xlink:label="loc_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_9699F7EDFBB998167EFBE6565461B4D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_9699F7EDFBB998167EFBE6565461B4D5" xlink:to="lab_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_9699F7EDFBB998167EFBE6565461B4D5" xlink:type="arc" />
    <link:label id="lab_us-gaap_LettersOfCreditOutstandingAmount_FEA2ED25653B0BB315D6E65654616B16_terseLabel_en-US" xlink:label="lab_us-gaap_LettersOfCreditOutstandingAmount_FEA2ED25653B0BB315D6E65654616B16" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Letters of Credit Outstanding, Amount</link:label>
    <link:label id="lab_us-gaap_LettersOfCreditOutstandingAmount_FEA2ED25653B0BB315D6E65654616B16_label_en-US" xlink:label="lab_us-gaap_LettersOfCreditOutstandingAmount_FEA2ED25653B0BB315D6E65654616B16" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Letters of Credit Outstanding, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LettersOfCreditOutstandingAmount" xlink:label="loc_us-gaap_LettersOfCreditOutstandingAmount_FEA2ED25653B0BB315D6E65654616B16" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LettersOfCreditOutstandingAmount_FEA2ED25653B0BB315D6E65654616B16" xlink:to="lab_us-gaap_LettersOfCreditOutstandingAmount_FEA2ED25653B0BB315D6E65654616B16" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_3F7AF6FB5B760F7EE989E6565461E57A_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_3F7AF6FB5B760F7EE989E6565461E57A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Outstanding Principal Amount</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentCarryingAmount_3F7AF6FB5B760F7EE989E6565461E57A_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentCarryingAmount_3F7AF6FB5B760F7EE989E6565461E57A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentCarryingAmount" xlink:label="loc_us-gaap_DebtInstrumentCarryingAmount_3F7AF6FB5B760F7EE989E6565461E57A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentCarryingAmount_3F7AF6FB5B760F7EE989E6565461E57A" xlink:to="lab_us-gaap_DebtInstrumentCarryingAmount_3F7AF6FB5B760F7EE989E6565461E57A" xlink:type="arc" />
    <link:label id="lab_pcln_ShorttermDebtGross_490E282B1E98A028C6C0E6565461E5AE_terseLabel_en-US" xlink:label="lab_pcln_ShorttermDebtGross_490E282B1E98A028C6C0E6565461E5AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Outstanding Principal Amount</link:label>
    <link:label id="lab_pcln_ShorttermDebtGross_490E282B1E98A028C6C0E6565461E5AE_label_en-US" xlink:label="lab_pcln_ShorttermDebtGross_490E282B1E98A028C6C0E6565461E5AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short-term Debt, Gross</link:label>
    <link:label id="lab_pcln_ShorttermDebtGross_490E282B1E98A028C6C0E6565461E5AE_documentation_en-US" xlink:label="lab_pcln_ShorttermDebtGross_490E282B1E98A028C6C0E6565461E5AE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of short-term debt before deduction of unamortized discount or premium. Includes, but is not limited to, notes payable, bonds payable, commercial loans, mortgage loans, convertible debt, subordinated debt and other types of debt</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ShorttermDebtGross" xlink:label="loc_pcln_ShorttermDebtGross_490E282B1E98A028C6C0E6565461E5AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ShorttermDebtGross_490E282B1E98A028C6C0E6565461E5AE" xlink:to="lab_pcln_ShorttermDebtGross_490E282B1E98A028C6C0E6565461E5AE" xlink:type="arc" />
    <link:label id="lab_pcln_DebtInstrumentUnamortizedDiscountPremiumandDebtIssuanceCostsNet_56166AA489D7BE48AF6BE65654616C1D_negatedTerseLabel_en-US" xlink:label="lab_pcln_DebtInstrumentUnamortizedDiscountPremiumandDebtIssuanceCostsNet_56166AA489D7BE48AF6BE65654616C1D" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Unamortized Debt Discount and Debt Issuance Cost</link:label>
    <link:label id="lab_pcln_DebtInstrumentUnamortizedDiscountPremiumandDebtIssuanceCostsNet_56166AA489D7BE48AF6BE65654616C1D_label_en-US" xlink:label="lab_pcln_DebtInstrumentUnamortizedDiscountPremiumandDebtIssuanceCostsNet_56166AA489D7BE48AF6BE65654616C1D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Unamortized Discount (Premium) and Debt Issuance Costs, Net</link:label>
    <link:label id="lab_pcln_DebtInstrumentUnamortizedDiscountPremiumandDebtIssuanceCostsNet_56166AA489D7BE48AF6BE65654616C1D_documentation_en-US" xlink:label="lab_pcln_DebtInstrumentUnamortizedDiscountPremiumandDebtIssuanceCostsNet_56166AA489D7BE48AF6BE65654616C1D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of unamortized debt discount (premium) and debt issuance costs.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DebtInstrumentUnamortizedDiscountPremiumandDebtIssuanceCostsNet" xlink:label="loc_pcln_DebtInstrumentUnamortizedDiscountPremiumandDebtIssuanceCostsNet_56166AA489D7BE48AF6BE65654616C1D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DebtInstrumentUnamortizedDiscountPremiumandDebtIssuanceCostsNet_56166AA489D7BE48AF6BE65654616C1D" xlink:to="lab_pcln_DebtInstrumentUnamortizedDiscountPremiumandDebtIssuanceCostsNet_56166AA489D7BE48AF6BE65654616C1D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShortTermBorrowings_916C5A6D661B53A70193E65654618DFF_totalLabel_en-US" xlink:label="lab_us-gaap_ShortTermBorrowings_916C5A6D661B53A70193E65654618DFF" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Carrying Value, Short-term Debt</link:label>
    <link:label id="lab_us-gaap_ShortTermBorrowings_916C5A6D661B53A70193E65654618DFF_label_en-US" xlink:label="lab_us-gaap_ShortTermBorrowings_916C5A6D661B53A70193E65654618DFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShortTermBorrowings" xlink:label="loc_us-gaap_ShortTermBorrowings_916C5A6D661B53A70193E65654618DFF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShortTermBorrowings_916C5A6D661B53A70193E65654618DFF" xlink:to="lab_us-gaap_ShortTermBorrowings_916C5A6D661B53A70193E65654618DFF" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebt_91B1721D120FC1188885E656546122C8_totalLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_91B1721D120FC1188885E656546122C8" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Carrying Value, Long Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_91B1721D120FC1188885E656546122C8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebt_91B1721D120FC1188885E656546122C8" xlink:to="lab_us-gaap_LongTermDebt_91B1721D120FC1188885E656546122C8" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_0A2DB764F6C5AA4715FCE6565461B380_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_0A2DB764F6C5AA4715FCE6565461B380" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate stated percentage (as a percent)</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_0A2DB764F6C5AA4715FCE6565461B380_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_0A2DB764F6C5AA4715FCE6565461B380" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate, Stated Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_0A2DB764F6C5AA4715FCE6565461B380" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_0A2DB764F6C5AA4715FCE6565461B380" xlink:to="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_0A2DB764F6C5AA4715FCE6565461B380" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebtSubsequentAdjustments_2C8FD9DFA8BC49113AB2E65654610141_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebtSubsequentAdjustments_2C8FD9DFA8BC49113AB2E65654610141" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Reclassification Adjustment for Convertible Debt in Mezzanine</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebtSubsequentAdjustments_2C8FD9DFA8BC49113AB2E65654610141_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebtSubsequentAdjustments_2C8FD9DFA8BC49113AB2E65654610141" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Equity Component of Convertible Debt, Subsequent Adjustments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebtSubsequentAdjustments" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebtSubsequentAdjustments_2C8FD9DFA8BC49113AB2E65654610141" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebtSubsequentAdjustments_2C8FD9DFA8BC49113AB2E65654610141" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalEquityComponentOfConvertibleDebtSubsequentAdjustments_2C8FD9DFA8BC49113AB2E65654610141" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentFairValue_28DAE203C9D4357827AEE6565461A8AE_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentFairValue_28DAE203C9D4357827AEE6565461A8AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Estimated market value of outstanding senior notes</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentFairValue_28DAE203C9D4357827AEE6565461A8AE_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentFairValue_28DAE203C9D4357827AEE6565461A8AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentFairValue" xlink:label="loc_us-gaap_DebtInstrumentFairValue_28DAE203C9D4357827AEE6565461A8AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentFairValue_28DAE203C9D4357827AEE6565461A8AE" xlink:to="lab_us-gaap_DebtInstrumentFairValue_28DAE203C9D4357827AEE6565461A8AE" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentFaceAmount_EAA4AB967EC08416EE09E65654624A71_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentFaceAmount_EAA4AB967EC08416EE09E65654624A71" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Face Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentFaceAmount" xlink:label="loc_us-gaap_DebtInstrumentFaceAmount_EAA4AB967EC08416EE09E65654624A71" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentFaceAmount_EAA4AB967EC08416EE09E65654624A71" xlink:to="lab_us-gaap_DebtInstrumentFaceAmount_EAA4AB967EC08416EE09E65654624A71" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscount_5F2351E1F0D94D4B0B97E65654620F50_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscount_5F2351E1F0D94D4B0B97E65654620F50" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unamortized Debt Discount</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentUnamortizedDiscount_5F2351E1F0D94D4B0B97E65654620F50_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentUnamortizedDiscount_5F2351E1F0D94D4B0B97E65654620F50" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Unamortized Discount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentUnamortizedDiscount" xlink:label="loc_us-gaap_DebtInstrumentUnamortizedDiscount_5F2351E1F0D94D4B0B97E65654620F50" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentUnamortizedDiscount_5F2351E1F0D94D4B0B97E65654620F50" xlink:to="lab_us-gaap_DebtInstrumentUnamortizedDiscount_5F2351E1F0D94D4B0B97E65654620F50" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfDebtIssuanceCosts_C5470BD9D6A011C30318E6565462647A_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDebtIssuanceCosts_C5470BD9D6A011C30318E6565462647A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments of debt issuance costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsOfDebtIssuanceCosts" xlink:label="loc_us-gaap_PaymentsOfDebtIssuanceCosts_C5470BD9D6A011C30318E6565462647A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDebtIssuanceCosts_C5470BD9D6A011C30318E6565462647A" xlink:to="lab_us-gaap_PaymentsOfDebtIssuanceCosts_C5470BD9D6A011C30318E6565462647A" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_F78A7204F938CB74FF0CE65654627538_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_F78A7204F938CB74FF0CE65654627538" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Convertible, Conversion Price</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_F78A7204F938CB74FF0CE65654627538_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_F78A7204F938CB74FF0CE65654627538" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Convertible, Conversion Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentConvertibleConversionPrice1" xlink:label="loc_us-gaap_DebtInstrumentConvertibleConversionPrice1_F78A7204F938CB74FF0CE65654627538" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentConvertibleConversionPrice1_F78A7204F938CB74FF0CE65654627538" xlink:to="lab_us-gaap_DebtInstrumentConvertibleConversionPrice1_F78A7204F938CB74FF0CE65654627538" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_6BD8FF07628EA0D4EB8AE6565462DE13_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_6BD8FF07628EA0D4EB8AE6565462DE13" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Convertible, Threshold Consecutive Trading Days</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_6BD8FF07628EA0D4EB8AE6565462DE13_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_6BD8FF07628EA0D4EB8AE6565462DE13" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Convertible, Threshold Consecutive Trading Days</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays" xlink:label="loc_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_6BD8FF07628EA0D4EB8AE6565462DE13" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_6BD8FF07628EA0D4EB8AE6565462DE13" xlink:to="lab_us-gaap_DebtInstrumentConvertibleThresholdConsecutiveTradingDays_6BD8FF07628EA0D4EB8AE6565462DE13" xlink:type="arc" />
    <link:label id="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_349C3EA10C9CD36937EBE656546285E5_terseLabel_en-US" xlink:label="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_349C3EA10C9CD36937EBE656546285E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Ratio of closing share price to conversion price as a condition for conversion of convertible 2015 Senior Notes, minimum (as a percent)</link:label>
    <link:label id="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_349C3EA10C9CD36937EBE656546285E5_label_en-US" xlink:label="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_349C3EA10C9CD36937EBE656546285E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percentage On Conversion Price Of Closing Price Of Common Stock Traded For At Least 20 Trading Days Out Of 30 Consecutive Trading Days In The Period On Last Trading Day Of Previous Quarter</link:label>
    <link:label id="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_349C3EA10C9CD36937EBE656546285E5_documentation_en-US" xlink:label="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_349C3EA10C9CD36937EBE656546285E5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents one of the conditions for conversion of convertible notes at the option of the holder in addition to occurrence of specified events.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter" xlink:label="loc_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_349C3EA10C9CD36937EBE656546285E5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_349C3EA10C9CD36937EBE656546285E5" xlink:to="lab_pcln_PercentageOnConversionPriceOfClosingPriceOfCommonStockTradedForAtLeast20TradingDaysOutOf30ConsecutiveTradingDaysInPeriodOnLastTradingDayOfPreviousQuarter_349C3EA10C9CD36937EBE656546285E5" xlink:type="arc" />
    <link:label id="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_A497BA872942C4F1E642E6565462E107_terseLabel_en-US" xlink:label="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_A497BA872942C4F1E642E6565462E107" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additional Payment To Debt Holder Settled In Shares Aggregate Value Of Shares</link:label>
    <link:label id="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_A497BA872942C4F1E642E6565462E107_label_en-US" xlink:label="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_A497BA872942C4F1E642E6565462E107" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Payment To Debt Holder Settled In Shares Aggregate Value Of Shares</link:label>
    <link:label id="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_A497BA872942C4F1E642E6565462E107_documentation_en-US" xlink:label="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_A497BA872942C4F1E642E6565462E107" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the estimated aggregate value of additional shares that the entity would be required to pay in the event that all or substantially all of the entity's common stock is acquired on or prior to the maturity of the specified convertible notes in a transaction in which the consideration paid to holders of the entity's common stock consists of all or substantially all cash.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares" xlink:label="loc_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_A497BA872942C4F1E642E6565462E107" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_A497BA872942C4F1E642E6565462E107" xlink:to="lab_pcln_AdditionalPaymentToDebtHolderSettledInSharesAggregateValueOfShares_A497BA872942C4F1E642E6565462E107" xlink:type="arc" />
    <link:label id="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_EE186BCDC03ABE79D3CDE65654622A9C_terseLabel_en-US" xlink:label="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_EE186BCDC03ABE79D3CDE65654622A9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash repayment of principal amount of convertible debt</link:label>
    <link:label id="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_EE186BCDC03ABE79D3CDE65654622A9C_label_en-US" xlink:label="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_EE186BCDC03ABE79D3CDE65654622A9C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Conversion Cash Delivered for Principal Due on Converted Debt</link:label>
    <link:label id="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_EE186BCDC03ABE79D3CDE65654622A9C_documentation_en-US" xlink:label="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_EE186BCDC03ABE79D3CDE65654622A9C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount of the total cash delivered for principal due on converted debt during the period.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt" xlink:label="loc_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_EE186BCDC03ABE79D3CDE65654622A9C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_EE186BCDC03ABE79D3CDE65654622A9C" xlink:to="lab_pcln_DebtConversionCashDeliveredForPrincipalDueOnConvertedDebt_EE186BCDC03ABE79D3CDE65654622A9C" xlink:type="arc" />
    <link:label id="lab_pcln_DebtConversionConvertedInstrumentCash_4EC3746330C81659242AE65654626724_terseLabel_en-US" xlink:label="lab_pcln_DebtConversionConvertedInstrumentCash_4EC3746330C81659242AE65654626724" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Conversion, Converted Instrument, Cash</link:label>
    <link:label id="lab_pcln_DebtConversionConvertedInstrumentCash_4EC3746330C81659242AE65654626724_label_en-US" xlink:label="lab_pcln_DebtConversionConvertedInstrumentCash_4EC3746330C81659242AE65654626724" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Conversion, Converted Instrument, Cash</link:label>
    <link:label id="lab_pcln_DebtConversionConvertedInstrumentCash_4EC3746330C81659242AE65654626724_documentation_en-US" xlink:label="lab_pcln_DebtConversionConvertedInstrumentCash_4EC3746330C81659242AE65654626724" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The value of the conversion premium on the convertible instrument paid in cash and booked to additional paid in capital.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DebtConversionConvertedInstrumentCash" xlink:label="loc_pcln_DebtConversionConvertedInstrumentCash_4EC3746330C81659242AE65654626724" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DebtConversionConvertedInstrumentCash_4EC3746330C81659242AE65654626724" xlink:to="lab_pcln_DebtConversionConvertedInstrumentCash_4EC3746330C81659242AE65654626724" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_1BBD74704F110C182692E6565462FAFF_terseLabel_en-US" xlink:label="lab_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_1BBD74704F110C182692E6565462FAFF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Shares issued in satisfaction of conversion value in excess of principal amount (in shares)</link:label>
    <link:label id="lab_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_1BBD74704F110C182692E6565462FAFF_label_en-US" xlink:label="lab_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_1BBD74704F110C182692E6565462FAFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Conversion, Converted Instrument, Shares Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtConversionConvertedInstrumentSharesIssued1" xlink:label="loc_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_1BBD74704F110C182692E6565462FAFF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_1BBD74704F110C182692E6565462FAFF" xlink:to="lab_us-gaap_DebtConversionConvertedInstrumentSharesIssued1_1BBD74704F110C182692E6565462FAFF" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateEffectivePercentage_6AA188D58E5C653151F5E6565462EEB0_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateEffectivePercentage_6AA188D58E5C653151F5E6565462EEB0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate, Effective Percentage</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateEffectivePercentage_6AA188D58E5C653151F5E6565462EEB0_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateEffectivePercentage_6AA188D58E5C653151F5E6565462EEB0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate, Effective Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentInterestRateEffectivePercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateEffectivePercentage_6AA188D58E5C653151F5E6565462EEB0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentInterestRateEffectivePercentage_6AA188D58E5C653151F5E6565462EEB0" xlink:to="lab_us-gaap_DebtInstrumentInterestRateEffectivePercentage_6AA188D58E5C653151F5E6565462EEB0" xlink:type="arc" />
    <link:label id="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_35AD3DBA4859599F656DE65654621C3C_terseLabel_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_35AD3DBA4859599F656DE65654621C3C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt discount related to convertible notes, net of tax</link:label>
    <link:label id="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_35AD3DBA4859599F656DE65654621C3C_label_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_35AD3DBA4859599F656DE65654621C3C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument Convertible Carrying Amount Of The Equity Component Related To Debt Discount Net Of Tax</link:label>
    <link:label id="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_35AD3DBA4859599F656DE65654621C3C_documentation_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_35AD3DBA4859599F656DE65654621C3C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The carrying amount of the equity component of convertible debt related to debt discount, net of tax.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax" xlink:label="loc_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_35AD3DBA4859599F656DE65654621C3C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_35AD3DBA4859599F656DE65654621C3C" xlink:to="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfEquityComponentRelatedToDebtDiscountNetOfTax_35AD3DBA4859599F656DE65654621C3C" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent_88456B7899991F7EFD38E6565462E58E_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent_88456B7899991F7EFD38E6565462E58E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt discount related to convertible notes, before tax</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent_88456B7899991F7EFD38E6565462E58E_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent_88456B7899991F7EFD38E6565462E58E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Convertible, Carrying Amount of Equity Component</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent" xlink:label="loc_us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent_88456B7899991F7EFD38E6565462E58E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent_88456B7899991F7EFD38E6565462E58E" xlink:to="lab_us-gaap_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponent_88456B7899991F7EFD38E6565462E58E" xlink:type="arc" />
    <link:label id="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponentRelatedToFinanceCostsNetOfTax_CFDF29A60679F9ACFBB7E6565462B992_terseLabel_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponentRelatedToFinanceCostsNetOfTax_CFDF29A60679F9ACFBB7E6565462B992" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finance costs related to convertible notes, net of tax</link:label>
    <link:label id="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponentRelatedToFinanceCostsNetOfTax_CFDF29A60679F9ACFBB7E6565462B992_label_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponentRelatedToFinanceCostsNetOfTax_CFDF29A60679F9ACFBB7E6565462B992" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Convertible Carrying Amount Of The Equity Component Related To Finance Costs Net Of Tax</link:label>
    <link:label id="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponentRelatedToFinanceCostsNetOfTax_CFDF29A60679F9ACFBB7E6565462B992_documentation_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponentRelatedToFinanceCostsNetOfTax_CFDF29A60679F9ACFBB7E6565462B992" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Debt Instrument, Convertible Carrying Amount Of The Equity Component Related To Finance Costs Net Of Tax</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponentRelatedToFinanceCostsNetOfTax" xlink:label="loc_pcln_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponentRelatedToFinanceCostsNetOfTax_CFDF29A60679F9ACFBB7E6565462B992" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponentRelatedToFinanceCostsNetOfTax_CFDF29A60679F9ACFBB7E6565462B992" xlink:to="lab_pcln_DebtInstrumentConvertibleCarryingAmountOfTheEquityComponentRelatedToFinanceCostsNetOfTax_CFDF29A60679F9ACFBB7E6565462B992" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestExpenseDebt_B5ECC7B9B582087A4DB9E65654634B5B_terseLabel_en-US" xlink:label="lab_us-gaap_InterestExpenseDebt_B5ECC7B9B582087A4DB9E65654634B5B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest Expense, Debt</link:label>
    <link:label id="lab_us-gaap_InterestExpenseDebt_B5ECC7B9B582087A4DB9E65654634B5B_label_en-US" xlink:label="lab_us-gaap_InterestExpenseDebt_B5ECC7B9B582087A4DB9E65654634B5B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense, Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InterestExpenseDebt" xlink:label="loc_us-gaap_InterestExpenseDebt_B5ECC7B9B582087A4DB9E65654634B5B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestExpenseDebt_B5ECC7B9B582087A4DB9E65654634B5B" xlink:to="lab_us-gaap_InterestExpenseDebt_B5ECC7B9B582087A4DB9E65654634B5B" xlink:type="arc" />
    <link:label id="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_4D47F249A3C4218C8116E6565463BEF1_terseLabel_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_4D47F249A3C4218C8116E6565463BEF1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Contractual coupon interest related to convertible notes included in interest expense</link:label>
    <link:label id="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_4D47F249A3C4218C8116E6565463BEF1_label_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_4D47F249A3C4218C8116E6565463BEF1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Convertible Contractual Coupon Interest</link:label>
    <link:label id="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_4D47F249A3C4218C8116E6565463BEF1_documentation_en-US" xlink:label="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_4D47F249A3C4218C8116E6565463BEF1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents contractual coupon interest recognized during the period included in interest expense related to convertible debt instruments.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DebtInstrumentConvertibleContractualCouponInterest" xlink:label="loc_pcln_DebtInstrumentConvertibleContractualCouponInterest_4D47F249A3C4218C8116E6565463BEF1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DebtInstrumentConvertibleContractualCouponInterest_4D47F249A3C4218C8116E6565463BEF1" xlink:to="lab_pcln_DebtInstrumentConvertibleContractualCouponInterest_4D47F249A3C4218C8116E6565463BEF1" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfFinancingCosts_70C37BACCEB6F8F5A460E6565463D327_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCosts_70C37BACCEB6F8F5A460E6565463D327" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortization of debt issuance costs included in interest expense</link:label>
    <link:label id="lab_us-gaap_AmortizationOfFinancingCosts_70C37BACCEB6F8F5A460E6565463D327_label_en-US" xlink:label="lab_us-gaap_AmortizationOfFinancingCosts_70C37BACCEB6F8F5A460E6565463D327" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Financing Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AmortizationOfFinancingCosts" xlink:label="loc_us-gaap_AmortizationOfFinancingCosts_70C37BACCEB6F8F5A460E6565463D327" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfFinancingCosts_70C37BACCEB6F8F5A460E6565463D327" xlink:to="lab_us-gaap_AmortizationOfFinancingCosts_70C37BACCEB6F8F5A460E6565463D327" xlink:type="arc" />
    <link:label id="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_71C68F51CFBC49D2DC04E6565463B5E8_verboseLabel_en-US" xlink:label="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_71C68F51CFBC49D2DC04E6565463B5E8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unamortized debt issuance costs written off to interest expense related to debt conversions</link:label>
    <link:label id="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_71C68F51CFBC49D2DC04E6565463B5E8_label_en-US" xlink:label="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_71C68F51CFBC49D2DC04E6565463B5E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Write off of Deferred Debt Issuance Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_WriteOffOfDeferredDebtIssuanceCost" xlink:label="loc_us-gaap_WriteOffOfDeferredDebtIssuanceCost_71C68F51CFBC49D2DC04E6565463B5E8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WriteOffOfDeferredDebtIssuanceCost_71C68F51CFBC49D2DC04E6565463B5E8" xlink:to="lab_us-gaap_WriteOffOfDeferredDebtIssuanceCost_71C68F51CFBC49D2DC04E6565463B5E8" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateDuringPeriod_AC857510FCDE134DC680E656546374AC_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateDuringPeriod_AC857510FCDE134DC680E656546374AC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate During Period</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateDuringPeriod_AC857510FCDE134DC680E656546374AC_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateDuringPeriod_AC857510FCDE134DC680E656546374AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate During Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DebtInstrumentInterestRateDuringPeriod" xlink:label="loc_us-gaap_DebtInstrumentInterestRateDuringPeriod_AC857510FCDE134DC680E656546374AC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentInterestRateDuringPeriod_AC857510FCDE134DC680E656546374AC" xlink:to="lab_us-gaap_DebtInstrumentInterestRateDuringPeriod_AC857510FCDE134DC680E656546374AC" xlink:type="arc" />
    <link:label id="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_FE7298368DF9DE948109E656546376A2_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_FE7298368DF9DE948109E656546376A2" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Loss on early extinguishment of debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GainsLossesOnExtinguishmentOfDebt" xlink:label="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_FE7298368DF9DE948109E656546376A2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainsLossesOnExtinguishmentOfDebt_FE7298368DF9DE948109E656546376A2" xlink:to="lab_us-gaap_GainsLossesOnExtinguishmentOfDebt_FE7298368DF9DE948109E656546376A2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ExtinguishmentOfDebtGainLossNetOfTax_496B9E2A0B9655C5341DE656546300E4_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ExtinguishmentOfDebtGainLossNetOfTax_496B9E2A0B9655C5341DE656546300E4" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Loss on early extinguishment of debt, Net of Tax</link:label>
    <link:label id="lab_us-gaap_ExtinguishmentOfDebtGainLossNetOfTax_496B9E2A0B9655C5341DE656546300E4_label_en-US" xlink:label="lab_us-gaap_ExtinguishmentOfDebtGainLossNetOfTax_496B9E2A0B9655C5341DE656546300E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Extinguishment of Debt, Gain (Loss), Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ExtinguishmentOfDebtGainLossNetOfTax" xlink:label="loc_us-gaap_ExtinguishmentOfDebtGainLossNetOfTax_496B9E2A0B9655C5341DE656546300E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ExtinguishmentOfDebtGainLossNetOfTax_496B9E2A0B9655C5341DE656546300E4" xlink:to="lab_us-gaap_ExtinguishmentOfDebtGainLossNetOfTax_496B9E2A0B9655C5341DE656546300E4" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_C45BD9070BFCEC1706CA550F87A3F160_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_C45BD9070BFCEC1706CA550F87A3F160" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_C45BD9070BFCEC1706CA550F87A3F160" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_C45BD9070BFCEC1706CA550F87A3F160" xlink:to="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_C45BD9070BFCEC1706CA550F87A3F160" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_2A37C9B4F58783195EF7550F87A34ECE_terseLabel_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_2A37C9B4F58783195EF7550F87A34ECE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">COMMITMENTS AND CONTINGENCIES</link:label>
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_2A37C9B4F58783195EF7550F87A34ECE_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_2A37C9B4F58783195EF7550F87A34ECE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_2A37C9B4F58783195EF7550F87A34ECE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_2A37C9B4F58783195EF7550F87A34ECE" xlink:to="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_2A37C9B4F58783195EF7550F87A34ECE" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsAbstract_F35DA19284C488391357D2D3041632D1_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsAbstract_F35DA19284C488391357D2D3041632D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">ASSETS</link:label>
    <link:label id="lab_us-gaap_AssetsAbstract_F35DA19284C488391357D2D3041632D1_label_en-US" xlink:label="lab_us-gaap_AssetsAbstract_F35DA19284C488391357D2D3041632D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AssetsAbstract" xlink:label="loc_us-gaap_AssetsAbstract_F35DA19284C488391357D2D3041632D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsAbstract_F35DA19284C488391357D2D3041632D1" xlink:to="lab_us-gaap_AssetsAbstract_F35DA19284C488391357D2D3041632D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsCurrentAbstract_C5699B1B7C57B0D93526D2D30416CB18_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_C5699B1B7C57B0D93526D2D30416CB18" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current assets:</link:label>
    <link:label id="lab_us-gaap_AssetsCurrentAbstract_C5699B1B7C57B0D93526D2D30416CB18_label_en-US" xlink:label="lab_us-gaap_AssetsCurrentAbstract_C5699B1B7C57B0D93526D2D30416CB18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Current [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="loc_us-gaap_AssetsCurrentAbstract_C5699B1B7C57B0D93526D2D30416CB18" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsCurrentAbstract_C5699B1B7C57B0D93526D2D30416CB18" xlink:to="lab_us-gaap_AssetsCurrentAbstract_C5699B1B7C57B0D93526D2D30416CB18" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_D4137DCD68F110E3C93DD2D304167396_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_D4137DCD68F110E3C93DD2D304167396" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_D4137DCD68F110E3C93DD2D304167396" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_D4137DCD68F110E3C93DD2D304167396" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_D4137DCD68F110E3C93DD2D304167396" xlink:type="arc" />
    <link:label id="lab_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_0080F4579B77785683F9D2D304166BF8_terseLabel_en-US" xlink:label="lab_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_0080F4579B77785683F9D2D304166BF8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted cash</link:label>
    <link:label id="lab_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_0080F4579B77785683F9D2D304166BF8_label_en-US" xlink:label="lab_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_0080F4579B77785683F9D2D304166BF8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Cash and Cash Equivalents, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_0080F4579B77785683F9D2D304166BF8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_0080F4579B77785683F9D2D304166BF8" xlink:to="lab_us-gaap_RestrictedCashAndCashEquivalentsAtCarryingValue_0080F4579B77785683F9D2D304166BF8" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_53CA704CBDF969F8CD3FD2D30416E0E2_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_53CA704CBDF969F8CD3FD2D30416E0E2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Short-term investments</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_53CA704CBDF969F8CD3FD2D30416E0E2_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_53CA704CBDF969F8CD3FD2D30416E0E2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Securities, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_53CA704CBDF969F8CD3FD2D30416E0E2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_53CA704CBDF969F8CD3FD2D30416E0E2" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtSecuritiesCurrent_53CA704CBDF969F8CD3FD2D30416E0E2" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsReceivableNetCurrent_5C28BCE109EA1BA71420D2D30417BB18_verboseLabel_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_5C28BCE109EA1BA71420D2D30417BB18" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accounts receivable, net of allowance for doubtful accounts of $15,014 and $14,212, respectively</link:label>
    <link:label id="lab_us-gaap_AccountsReceivableNetCurrent_5C28BCE109EA1BA71420D2D30417BB18_label_en-US" xlink:label="lab_us-gaap_AccountsReceivableNetCurrent_5C28BCE109EA1BA71420D2D30417BB18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Receivable, Net, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_5C28BCE109EA1BA71420D2D30417BB18" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsReceivableNetCurrent_5C28BCE109EA1BA71420D2D30417BB18" xlink:to="lab_us-gaap_AccountsReceivableNetCurrent_5C28BCE109EA1BA71420D2D30417BB18" xlink:type="arc" />
    <link:label id="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_F5E190A478556204D73DD2D304178E23_terseLabel_en-US" xlink:label="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_F5E190A478556204D73DD2D304178E23" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Prepaid expenses and other current assets</link:label>
    <link:label id="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_F5E190A478556204D73DD2D304178E23_label_en-US" xlink:label="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_F5E190A478556204D73DD2D304178E23" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Prepaid Expense and Other Assets, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PrepaidExpenseAndOtherAssetsCurrent" xlink:label="loc_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_F5E190A478556204D73DD2D304178E23" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_F5E190A478556204D73DD2D304178E23" xlink:to="lab_us-gaap_PrepaidExpenseAndOtherAssetsCurrent_F5E190A478556204D73DD2D304178E23" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsCurrent_3750C9891CD4ED81145DD2D304179B01_totalLabel_en-US" xlink:label="lab_us-gaap_AssetsCurrent_3750C9891CD4ED81145DD2D304179B01" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total current assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="loc_us-gaap_AssetsCurrent_3750C9891CD4ED81145DD2D304179B01" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsCurrent_3750C9891CD4ED81145DD2D304179B01" xlink:to="lab_us-gaap_AssetsCurrent_3750C9891CD4ED81145DD2D304179B01" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_46135FCC49C4DA699AB7D2D30417B8CD_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_46135FCC49C4DA699AB7D2D30417B8CD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment, net</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_46135FCC49C4DA699AB7D2D30417B8CD_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_46135FCC49C4DA699AB7D2D30417B8CD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_46135FCC49C4DA699AB7D2D30417B8CD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_46135FCC49C4DA699AB7D2D30417B8CD" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_46135FCC49C4DA699AB7D2D30417B8CD" xlink:type="arc" />
    <link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_D34A0BC44EA210FE45E2D2D304179DB5_terseLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_D34A0BC44EA210FE45E2D2D304179DB5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Intangible assets, net</link:label>
    <link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_D34A0BC44EA210FE45E2D2D304179DB5_label_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_D34A0BC44EA210FE45E2D2D304179DB5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Intangible Assets, Net (Excluding Goodwill)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_D34A0BC44EA210FE45E2D2D304179DB5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_D34A0BC44EA210FE45E2D2D304179DB5" xlink:to="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_D34A0BC44EA210FE45E2D2D304179DB5" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_49406DA773F47ED12592D2D30417E8F8_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_49406DA773F47ED12592D2D30417E8F8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term investments</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_49406DA773F47ED12592D2D30417E8F8_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_49406DA773F47ED12592D2D30417E8F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecuritiesNoncurrent" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesNoncurrent_49406DA773F47ED12592D2D30417E8F8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesNoncurrent_49406DA773F47ED12592D2D30417E8F8" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesNoncurrent_49406DA773F47ED12592D2D30417E8F8" xlink:type="arc" />
    <link:label id="lab_us-gaap_Assets_AF6CE76A5AF258E8FF8BD2D3041725BC_totalLabel_en-US" xlink:label="lab_us-gaap_Assets_AF6CE76A5AF258E8FF8BD2D3041725BC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_AF6CE76A5AF258E8FF8BD2D3041725BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Assets_AF6CE76A5AF258E8FF8BD2D3041725BC" xlink:to="lab_us-gaap_Assets_AF6CE76A5AF258E8FF8BD2D3041725BC" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_DF09905D93DE55B816C4D2D304179AE1_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_DF09905D93DE55B816C4D2D304179AE1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">LIABILITIES AND STOCKHOLDERS' EQUITY</link:label>
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_DF09905D93DE55B816C4D2D304179AE1_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_DF09905D93DE55B816C4D2D304179AE1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_DF09905D93DE55B816C4D2D304179AE1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_DF09905D93DE55B816C4D2D304179AE1" xlink:to="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_DF09905D93DE55B816C4D2D304179AE1" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_222D319EB7A38A0024E1D2D3041799DC_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_222D319EB7A38A0024E1D2D3041799DC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current liabilities:</link:label>
    <link:label id="lab_us-gaap_LiabilitiesCurrentAbstract_222D319EB7A38A0024E1D2D3041799DC_label_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrentAbstract_222D319EB7A38A0024E1D2D3041799DC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Current [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:label="loc_us-gaap_LiabilitiesCurrentAbstract_222D319EB7A38A0024E1D2D3041799DC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_222D319EB7A38A0024E1D2D3041799DC" xlink:to="lab_us-gaap_LiabilitiesCurrentAbstract_222D319EB7A38A0024E1D2D3041799DC" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccountsPayableCurrent_D1F2FB800A73D3F75851D2D30417AF57_terseLabel_en-US" xlink:label="lab_us-gaap_AccountsPayableCurrent_D1F2FB800A73D3F75851D2D30417AF57" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts payable</link:label>
    <link:label id="lab_us-gaap_AccountsPayableCurrent_D1F2FB800A73D3F75851D2D30417AF57_label_en-US" xlink:label="lab_us-gaap_AccountsPayableCurrent_D1F2FB800A73D3F75851D2D30417AF57" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accounts Payable, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccountsPayableCurrent" xlink:label="loc_us-gaap_AccountsPayableCurrent_D1F2FB800A73D3F75851D2D30417AF57" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccountsPayableCurrent_D1F2FB800A73D3F75851D2D30417AF57" xlink:to="lab_us-gaap_AccountsPayableCurrent_D1F2FB800A73D3F75851D2D30417AF57" xlink:type="arc" />
    <link:label id="lab_pcln_DeferredMerchantBookings_D466469412E410D7B0F5D2D304184CB8_terseLabel_en-US" xlink:label="lab_pcln_DeferredMerchantBookings_D466469412E410D7B0F5D2D304184CB8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred merchant bookings</link:label>
    <link:label id="lab_pcln_DeferredMerchantBookings_D466469412E410D7B0F5D2D304184CB8_label_en-US" xlink:label="lab_pcln_DeferredMerchantBookings_D466469412E410D7B0F5D2D304184CB8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Merchant Bookings</link:label>
    <link:label id="lab_pcln_DeferredMerchantBookings_D466469412E410D7B0F5D2D304184CB8_documentation_en-US" xlink:label="lab_pcln_DeferredMerchantBookings_D466469412E410D7B0F5D2D304184CB8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This relates to transactions where the entity's customers purchase hotel room reservations or car rental reservations from suppliers at price-disclosed rates. Charges are billed to the customer at the time of booking. Merchant revenue (the difference between the selling price and the cost of the hotel room reservation or car rental reservation) and the accounts payable to the supplier are recognized at the conclusion of the customer's stay at the hotel or when the customer returns the rental car as amounts collected are generally refundable upon cancellation prior to the hotel stay or rental car pick-up.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DeferredMerchantBookings" xlink:label="loc_pcln_DeferredMerchantBookings_D466469412E410D7B0F5D2D304184CB8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DeferredMerchantBookings_D466469412E410D7B0F5D2D304184CB8" xlink:to="lab_pcln_DeferredMerchantBookings_D466469412E410D7B0F5D2D304184CB8" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesCurrent_E8D3BEDB8C83DC7D6367D2D30418D2FD_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesCurrent_E8D3BEDB8C83DC7D6367D2D30418D2FD" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total current liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_E8D3BEDB8C83DC7D6367D2D30418D2FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesCurrent_E8D3BEDB8C83DC7D6367D2D30418D2FD" xlink:to="lab_us-gaap_LiabilitiesCurrent_E8D3BEDB8C83DC7D6367D2D30418D2FD" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_7F18B90A46C9DF91E491D2D30418742C_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_7F18B90A46C9DF91E491D2D30418742C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other long-term liabilities</link:label>
    <link:label id="lab_us-gaap_OtherLiabilitiesNoncurrent_7F18B90A46C9DF91E491D2D30418742C_label_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesNoncurrent_7F18B90A46C9DF91E491D2D30418742C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Liabilities, Noncurrent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherLiabilitiesNoncurrent" xlink:label="loc_us-gaap_OtherLiabilitiesNoncurrent_7F18B90A46C9DF91E491D2D30418742C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLiabilitiesNoncurrent_7F18B90A46C9DF91E491D2D30418742C" xlink:to="lab_us-gaap_OtherLiabilitiesNoncurrent_7F18B90A46C9DF91E491D2D30418742C" xlink:type="arc" />
    <link:label id="lab_us-gaap_Liabilities_B3BADDA8BBEAC7C422F6D2D30418C5D1_totalLabel_en-US" xlink:label="lab_us-gaap_Liabilities_B3BADDA8BBEAC7C422F6D2D30418C5D1" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_B3BADDA8BBEAC7C422F6D2D30418C5D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Liabilities_B3BADDA8BBEAC7C422F6D2D30418C5D1" xlink:to="lab_us-gaap_Liabilities_B3BADDA8BBEAC7C422F6D2D30418C5D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingencies_FA7D1E731A3A3EFD7A58D2D30418F7BB_terseLabel_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingencies_FA7D1E731A3A3EFD7A58D2D30418F7BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies (See Note 15)</link:label>
    <link:label id="lab_us-gaap_CommitmentsAndContingencies_FA7D1E731A3A3EFD7A58D2D30418F7BB_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingencies_FA7D1E731A3A3EFD7A58D2D30418F7BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommitmentsAndContingencies" xlink:label="loc_us-gaap_CommitmentsAndContingencies_FA7D1E731A3A3EFD7A58D2D30418F7BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingencies_FA7D1E731A3A3EFD7A58D2D30418F7BB" xlink:to="lab_us-gaap_CommitmentsAndContingencies_FA7D1E731A3A3EFD7A58D2D30418F7BB" xlink:type="arc" />
    <link:label id="lab_pcln_ConvertibleDebtEquity_E3681BF897BE23BB9468D2D3041828D2_terseLabel_en-US" xlink:label="lab_pcln_ConvertibleDebtEquity_E3681BF897BE23BB9468D2D3041828D2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Convertible debt</link:label>
    <link:label id="lab_pcln_ConvertibleDebtEquity_E3681BF897BE23BB9468D2D3041828D2_label_en-US" xlink:label="lab_pcln_ConvertibleDebtEquity_E3681BF897BE23BB9468D2D3041828D2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Convertible Debt Equity</link:label>
    <link:label id="lab_pcln_ConvertibleDebtEquity_E3681BF897BE23BB9468D2D3041828D2_documentation_en-US" xlink:label="lab_pcln_ConvertibleDebtEquity_E3681BF897BE23BB9468D2D3041828D2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The equity component of convertible debt that will be settled in cash which has been reclassified to mezzanine (temporary equity) because the debt is redeemable at the reporting date.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ConvertibleDebtEquity" xlink:label="loc_pcln_ConvertibleDebtEquity_E3681BF897BE23BB9468D2D3041828D2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ConvertibleDebtEquity_E3681BF897BE23BB9468D2D3041828D2" xlink:to="lab_pcln_ConvertibleDebtEquity_E3681BF897BE23BB9468D2D3041828D2" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityAbstract_597FD71474327853574BD2D30418E2C7_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_597FD71474327853574BD2D30418E2C7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stockholders' equity:</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityAbstract_597FD71474327853574BD2D30418E2C7_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_597FD71474327853574BD2D30418E2C7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Parent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockholdersEquityAbstract" xlink:label="loc_us-gaap_StockholdersEquityAbstract_597FD71474327853574BD2D30418E2C7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityAbstract_597FD71474327853574BD2D30418E2C7" xlink:to="lab_us-gaap_StockholdersEquityAbstract_597FD71474327853574BD2D30418E2C7" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockValue_2885817C267BF241542BD2D30418FDB1_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockValue_2885817C267BF241542BD2D30418FDB1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common stock, $0.008 par value, authorized 1,000,000,000 shares, 62,039,516 and 61,821,097 shares issued, respectively</link:label>
    <link:label id="lab_us-gaap_CommonStockValue_2885817C267BF241542BD2D30418FDB1_label_en-US" xlink:label="lab_us-gaap_CommonStockValue_2885817C267BF241542BD2D30418FDB1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Value, Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommonStockValue" xlink:label="loc_us-gaap_CommonStockValue_2885817C267BF241542BD2D30418FDB1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockValue_2885817C267BF241542BD2D30418FDB1" xlink:to="lab_us-gaap_CommonStockValue_2885817C267BF241542BD2D30418FDB1" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockValue_D635C93E194C60E1F59CD2D3041800D8_negatedLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockValue_D635C93E194C60E1F59CD2D3041800D8" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Treasury stock, 12,427,945 and 9,888,024, respectively</link:label>
    <link:label id="lab_us-gaap_TreasuryStockValue_D635C93E194C60E1F59CD2D3041800D8_label_en-US" xlink:label="lab_us-gaap_TreasuryStockValue_D635C93E194C60E1F59CD2D3041800D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock, Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockValue" xlink:label="loc_us-gaap_TreasuryStockValue_D635C93E194C60E1F59CD2D3041800D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockValue_D635C93E194C60E1F59CD2D3041800D8" xlink:to="lab_us-gaap_TreasuryStockValue_D635C93E194C60E1F59CD2D3041800D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdditionalPaidInCapital_C3B4ED28E84EF0D05D39D2D30418E96C_terseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapital_C3B4ED28E84EF0D05D39D2D30418E96C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additional paid-in capital</link:label>
    <link:label id="lab_us-gaap_AdditionalPaidInCapital_C3B4ED28E84EF0D05D39D2D30418E96C_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapital_C3B4ED28E84EF0D05D39D2D30418E96C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Paid in Capital</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AdditionalPaidInCapital" xlink:label="loc_us-gaap_AdditionalPaidInCapital_C3B4ED28E84EF0D05D39D2D30418E96C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdditionalPaidInCapital_C3B4ED28E84EF0D05D39D2D30418E96C" xlink:to="lab_us-gaap_AdditionalPaidInCapital_C3B4ED28E84EF0D05D39D2D30418E96C" xlink:type="arc" />
    <link:label id="lab_us-gaap_RetainedEarningsAccumulatedDeficit_604316748A739AB4B295D2D304195C10_terseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsAccumulatedDeficit_604316748A739AB4B295D2D304195C10" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated earnings</link:label>
    <link:label id="lab_us-gaap_RetainedEarningsAccumulatedDeficit_604316748A739AB4B295D2D304195C10_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsAccumulatedDeficit_604316748A739AB4B295D2D304195C10" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retained Earnings (Accumulated Deficit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="loc_us-gaap_RetainedEarningsAccumulatedDeficit_604316748A739AB4B295D2D304195C10" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RetainedEarningsAccumulatedDeficit_604316748A739AB4B295D2D304195C10" xlink:to="lab_us-gaap_RetainedEarningsAccumulatedDeficit_604316748A739AB4B295D2D304195C10" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_B177338A7655802DCB93D2D3041944BC_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_B177338A7655802DCB93D2D3041944BC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated other comprehensive income (loss)</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_B177338A7655802DCB93D2D3041944BC_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_B177338A7655802DCB93D2D3041944BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss), Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_B177338A7655802DCB93D2D3041944BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_B177338A7655802DCB93D2D3041944BC" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_B177338A7655802DCB93D2D3041944BC" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquity_209673E3ACBDC61FAF16D2D30419797F_totalLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_209673E3ACBDC61FAF16D2D30419797F" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total stockholders' equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_209673E3ACBDC61FAF16D2D30419797F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquity_209673E3ACBDC61FAF16D2D30419797F" xlink:to="lab_us-gaap_StockholdersEquity_209673E3ACBDC61FAF16D2D30419797F" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_538DD3EAD1E0AA78BDE9D2D304193B82_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_538DD3EAD1E0AA78BDE9D2D304193B82" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total liabilities and stockholders' equity</link:label>
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_538DD3EAD1E0AA78BDE9D2D304193B82_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_538DD3EAD1E0AA78BDE9D2D304193B82" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquity_538DD3EAD1E0AA78BDE9D2D304193B82" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquity_538DD3EAD1E0AA78BDE9D2D304193B82" xlink:to="lab_us-gaap_LiabilitiesAndStockholdersEquity_538DD3EAD1E0AA78BDE9D2D304193B82" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationDisclosureTextBlock_22BCBB441C4C9A72409DE6BDA6E8B36B_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationDisclosureTextBlock_22BCBB441C4C9A72409DE6BDA6E8B36B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">ACQUISITIONS</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationDisclosureTextBlock_22BCBB441C4C9A72409DE6BDA6E8B36B_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationDisclosureTextBlock_22BCBB441C4C9A72409DE6BDA6E8B36B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BusinessCombinationDisclosureTextBlock" xlink:label="loc_us-gaap_BusinessCombinationDisclosureTextBlock_22BCBB441C4C9A72409DE6BDA6E8B36B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationDisclosureTextBlock_22BCBB441C4C9A72409DE6BDA6E8B36B" xlink:to="lab_us-gaap_BusinessCombinationDisclosureTextBlock_22BCBB441C4C9A72409DE6BDA6E8B36B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_AC772B40499E2FF3A1CFEAB065BA8364_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_AC772B40499E2FF3A1CFEAB065BA8364" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Table]</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_AC772B40499E2FF3A1CFEAB065BA8364_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_AC772B40499E2FF3A1CFEAB065BA8364" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossTable" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_AC772B40499E2FF3A1CFEAB065BA8364" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_AC772B40499E2FF3A1CFEAB065BA8364" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_AC772B40499E2FF3A1CFEAB065BA8364" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignExchangeForwardMember_133A8B067EC45786BA24EAB065BB4E1D_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignExchangeForwardMember_133A8B067EC45786BA24EAB065BB4E1D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign Exchange Forward</link:label>
    <link:label id="lab_us-gaap_ForeignExchangeForwardMember_133A8B067EC45786BA24EAB065BB4E1D_label_en-US" xlink:label="lab_us-gaap_ForeignExchangeForwardMember_133A8B067EC45786BA24EAB065BB4E1D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Exchange Forward [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForeignExchangeForwardMember" xlink:label="loc_us-gaap_ForeignExchangeForwardMember_133A8B067EC45786BA24EAB065BB4E1D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignExchangeForwardMember_133A8B067EC45786BA24EAB065BB4E1D" xlink:to="lab_us-gaap_ForeignExchangeForwardMember_133A8B067EC45786BA24EAB065BB4E1D" xlink:type="arc" />
    <link:label id="lab_pcln_EuroSeniorNotesMember_7E81DC3731D304D06350EAB065BB460E_terseLabel_en-US" xlink:label="lab_pcln_EuroSeniorNotesMember_7E81DC3731D304D06350EAB065BB460E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Euro Senior Notes [Member]</link:label>
    <link:label id="lab_pcln_EuroSeniorNotesMember_7E81DC3731D304D06350EAB065BB460E_label_en-US" xlink:label="lab_pcln_EuroSeniorNotesMember_7E81DC3731D304D06350EAB065BB460E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Euro Senior Notes [Member]</link:label>
    <link:label id="lab_pcln_EuroSeniorNotesMember_7E81DC3731D304D06350EAB065BB460E_documentation_en-US" xlink:label="lab_pcln_EuroSeniorNotesMember_7E81DC3731D304D06350EAB065BB460E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Euro Senior Notes [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_EuroSeniorNotesMember" xlink:label="loc_pcln_EuroSeniorNotesMember_7E81DC3731D304D06350EAB065BB460E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_EuroSeniorNotesMember_7E81DC3731D304D06350EAB065BB460E" xlink:to="lab_pcln_EuroSeniorNotesMember_7E81DC3731D304D06350EAB065BB460E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_6A0EB4E977D8721A4992EAB065BB244F_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_6A0EB4E977D8721A4992EAB065BB244F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Line Items]</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_6A0EB4E977D8721A4992EAB065BB244F_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_6A0EB4E977D8721A4992EAB065BB244F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_6A0EB4E977D8721A4992EAB065BB244F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_6A0EB4E977D8721A4992EAB065BB244F" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_6A0EB4E977D8721A4992EAB065BB244F" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax_8D5823045053C3E3D63AEAB065BB8F80_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax_8D5823045053C3E3D63AEAB065BB8F80" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency translation adjustments, net of tax</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax_8D5823045053C3E3D63AEAB065BB8F80_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax_8D5823045053C3E3D63AEAB065BB8F80" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss), Foreign Currency Translation Adjustment, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax_8D5823045053C3E3D63AEAB065BB8F80" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax_8D5823045053C3E3D63AEAB065BB8F80" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossForeignCurrencyTranslationAdjustmentNetOfTax_8D5823045053C3E3D63AEAB065BB8F80" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_EFE431001DECC82B83D2EAB065BB3975_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_EFE431001DECC82B83D2EAB065BB3975" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net unrealized gain (loss) on marketable securities, net of tax</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_EFE431001DECC82B83D2EAB065BB3975_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_EFE431001DECC82B83D2EAB065BB3975" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss), Available-for-sale Securities Adjustment, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_EFE431001DECC82B83D2EAB065BB3975" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_EFE431001DECC82B83D2EAB065BB3975" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_EFE431001DECC82B83D2EAB065BB3975" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_798741CCA27BF09E48EEEAB065BB7510_totalLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_798741CCA27BF09E48EEEAB065BB7510" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Accumulated other comprehensive income (loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_798741CCA27BF09E48EEEAB065BB7510" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_798741CCA27BF09E48EEEAB065BB7510" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_798741CCA27BF09E48EEEAB065BB7510" xlink:type="arc" />
    <link:label id="lab_us-gaap_TranslationAdjustmentForNetInvestmentHedgeNetOfTax_2B1EA9058B38A96A36BBEAB065BB4BF3_terseLabel_en-US" xlink:label="lab_us-gaap_TranslationAdjustmentForNetInvestmentHedgeNetOfTax_2B1EA9058B38A96A36BBEAB065BB4BF3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivatives used in Net Investment Hedge, Net of Tax</link:label>
    <link:label id="lab_us-gaap_TranslationAdjustmentForNetInvestmentHedgeNetOfTax_2B1EA9058B38A96A36BBEAB065BB4BF3_label_en-US" xlink:label="lab_us-gaap_TranslationAdjustmentForNetInvestmentHedgeNetOfTax_2B1EA9058B38A96A36BBEAB065BB4BF3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivatives used in Net Investment Hedge, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TranslationAdjustmentForNetInvestmentHedgeNetOfTax" xlink:label="loc_us-gaap_TranslationAdjustmentForNetInvestmentHedgeNetOfTax_2B1EA9058B38A96A36BBEAB065BB4BF3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TranslationAdjustmentForNetInvestmentHedgeNetOfTax_2B1EA9058B38A96A36BBEAB065BB4BF3" xlink:to="lab_us-gaap_TranslationAdjustmentForNetInvestmentHedgeNetOfTax_2B1EA9058B38A96A36BBEAB065BB4BF3" xlink:type="arc" />
    <link:label id="lab_pcln_CumulativeTranslationAdjustmentForNetInvestmentHedgeBeforeTax_0B26A08E3418420E0494EAB065BBC83C_terseLabel_en-US" xlink:label="lab_pcln_CumulativeTranslationAdjustmentForNetInvestmentHedgeBeforeTax_0B26A08E3418420E0494EAB065BBC83C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net gain (loss) from fair value adjustments associated with net investment hedges, before tax</link:label>
    <link:label id="lab_pcln_CumulativeTranslationAdjustmentForNetInvestmentHedgeBeforeTax_0B26A08E3418420E0494EAB065BBC83C_label_en-US" xlink:label="lab_pcln_CumulativeTranslationAdjustmentForNetInvestmentHedgeBeforeTax_0B26A08E3418420E0494EAB065BBC83C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cumulative Translation Adjustment for Net Investment Hedge, before Tax</link:label>
    <link:label id="lab_pcln_CumulativeTranslationAdjustmentForNetInvestmentHedgeBeforeTax_0B26A08E3418420E0494EAB065BBC83C_documentation_en-US" xlink:label="lab_pcln_CumulativeTranslationAdjustmentForNetInvestmentHedgeBeforeTax_0B26A08E3418420E0494EAB065BBC83C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Cumulative translation adjustment in other comprehensive income reflecting gains or losses on foreign currency derivatives that are designated as, and are effective as, hedges of a net investment in a foreign entity, before tax effect.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_CumulativeTranslationAdjustmentForNetInvestmentHedgeBeforeTax" xlink:label="loc_pcln_CumulativeTranslationAdjustmentForNetInvestmentHedgeBeforeTax_0B26A08E3418420E0494EAB065BBC83C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_CumulativeTranslationAdjustmentForNetInvestmentHedgeBeforeTax_0B26A08E3418420E0494EAB065BBC83C" xlink:to="lab_pcln_CumulativeTranslationAdjustmentForNetInvestmentHedgeBeforeTax_0B26A08E3418420E0494EAB065BBC83C" xlink:type="arc" />
    <link:label id="lab_pcln_NonDerivativeusedinNetInvestmentHedgeNetofTax_B9FCFC59598A950ED513EAB065BCF426_terseLabel_en-US" xlink:label="lab_pcln_NonDerivativeusedinNetInvestmentHedgeNetofTax_B9FCFC59598A950ED513EAB065BCF426" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-Derivative used in Net Investment Hedge, Net of Tax</link:label>
    <link:label id="lab_pcln_NonDerivativeusedinNetInvestmentHedgeNetofTax_B9FCFC59598A950ED513EAB065BCF426_label_en-US" xlink:label="lab_pcln_NonDerivativeusedinNetInvestmentHedgeNetofTax_B9FCFC59598A950ED513EAB065BCF426" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Non-Derivative used in Net Investment Hedge, Net of Tax</link:label>
    <link:label id="lab_pcln_NonDerivativeusedinNetInvestmentHedgeNetofTax_B9FCFC59598A950ED513EAB065BCF426_documentation_en-US" xlink:label="lab_pcln_NonDerivativeusedinNetInvestmentHedgeNetofTax_B9FCFC59598A950ED513EAB065BCF426" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Non-Derivative used in Net Investment Hedge, Net of Tax</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_NonDerivativeusedinNetInvestmentHedgeNetofTax" xlink:label="loc_pcln_NonDerivativeusedinNetInvestmentHedgeNetofTax_B9FCFC59598A950ED513EAB065BCF426" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_NonDerivativeusedinNetInvestmentHedgeNetofTax_B9FCFC59598A950ED513EAB065BCF426" xlink:to="lab_pcln_NonDerivativeusedinNetInvestmentHedgeNetofTax_B9FCFC59598A950ED513EAB065BCF426" xlink:type="arc" />
    <link:label id="lab_pcln_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentsPreTax_1AF56A0D848128A49C70EAB065BC4702_terseLabel_en-US" xlink:label="lab_pcln_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentsPreTax_1AF56A0D848128A49C70EAB065BC4702" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net unrealized gain (loss) on investment securities, before tax</link:label>
    <link:label id="lab_pcln_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentsPreTax_1AF56A0D848128A49C70EAB065BC4702_label_en-US" xlink:label="lab_pcln_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentsPreTax_1AF56A0D848128A49C70EAB065BC4702" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) Available For Sale Securities Adjustments, Pre Tax</link:label>
    <link:label id="lab_pcln_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentsPreTax_1AF56A0D848128A49C70EAB065BC4702_documentation_en-US" xlink:label="lab_pcln_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentsPreTax_1AF56A0D848128A49C70EAB065BC4702" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accumulated appreciation or loss, before tax, in value of the total of unsold securities at the end of an accounting period.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentsPreTax" xlink:label="loc_pcln_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentsPreTax_1AF56A0D848128A49C70EAB065BC4702" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentsPreTax_1AF56A0D848128A49C70EAB065BC4702" xlink:to="lab_pcln_AccumulatedOtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentsPreTax_1AF56A0D848128A49C70EAB065BC4702" xlink:type="arc" />
    <link:label id="lab_pcln_UnrealizedGainLossonInvestmentsnontaxableduetodutchparticipationexemption_8F471EA0B87F8B117EAAEAB065BC147E_negatedTerseLabel_en-US" xlink:label="lab_pcln_UnrealizedGainLossonInvestmentsnontaxableduetodutchparticipationexemption_8F471EA0B87F8B117EAAEAB065BC147E" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Unrealized Gain/(Loss) on Investments, nontaxable in the Netherlands</link:label>
    <link:label id="lab_pcln_UnrealizedGainLossonInvestmentsnontaxableduetodutchparticipationexemption_8F471EA0B87F8B117EAAEAB065BC147E_label_en-US" xlink:label="lab_pcln_UnrealizedGainLossonInvestmentsnontaxableduetodutchparticipationexemption_8F471EA0B87F8B117EAAEAB065BC147E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrealized Gain/(Loss) on Investments, nontaxable due to dutch participation exemption</link:label>
    <link:label id="lab_pcln_UnrealizedGainLossonInvestmentsnontaxableduetodutchparticipationexemption_8F471EA0B87F8B117EAAEAB065BC147E_documentation_en-US" xlink:label="lab_pcln_UnrealizedGainLossonInvestmentsnontaxableduetodutchparticipationexemption_8F471EA0B87F8B117EAAEAB065BC147E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unrealized Gain/(Loss) on Investments, nontaxable due to dutch participation exemption</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_UnrealizedGainLossonInvestmentsnontaxableduetodutchparticipationexemption" xlink:label="loc_pcln_UnrealizedGainLossonInvestmentsnontaxableduetodutchparticipationexemption_8F471EA0B87F8B117EAAEAB065BC147E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_UnrealizedGainLossonInvestmentsnontaxableduetodutchparticipationexemption_8F471EA0B87F8B117EAAEAB065BC147E" xlink:to="lab_pcln_UnrealizedGainLossonInvestmentsnontaxableduetodutchparticipationexemption_8F471EA0B87F8B117EAAEAB065BC147E" xlink:type="arc" />
    <link:label id="lab_pcln_UnrealizedGainLossonInvestmentstaxable_5AAC04461E1E4285E4CAEAB065BCF124_negatedTerseLabel_en-US" xlink:label="lab_pcln_UnrealizedGainLossonInvestmentstaxable_5AAC04461E1E4285E4CAEAB065BCF124" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Unrealized Gain/(Loss) on Investments, taxable</link:label>
    <link:label id="lab_pcln_UnrealizedGainLossonInvestmentstaxable_5AAC04461E1E4285E4CAEAB065BCF124_label_en-US" xlink:label="lab_pcln_UnrealizedGainLossonInvestmentstaxable_5AAC04461E1E4285E4CAEAB065BCF124" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrealized Gain/(Loss) on Investments, taxable</link:label>
    <link:label id="lab_pcln_UnrealizedGainLossonInvestmentstaxable_5AAC04461E1E4285E4CAEAB065BCF124_documentation_en-US" xlink:label="lab_pcln_UnrealizedGainLossonInvestmentstaxable_5AAC04461E1E4285E4CAEAB065BCF124" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unrealized Gain/(Loss) on Investments, taxable</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_UnrealizedGainLossonInvestmentstaxable" xlink:label="loc_pcln_UnrealizedGainLossonInvestmentstaxable_5AAC04461E1E4285E4CAEAB065BCF124" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_UnrealizedGainLossonInvestmentstaxable_5AAC04461E1E4285E4CAEAB065BCF124" xlink:to="lab_pcln_UnrealizedGainLossonInvestmentstaxable_5AAC04461E1E4285E4CAEAB065BCF124" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueDisclosuresTextBlock_080C484868717F8C0B2D550F8E33DE0B_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresTextBlock_080C484868717F8C0B2D550F8E33DE0B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">FAIR VALUE MEASUREMENTS</link:label>
    <link:label id="lab_us-gaap_FairValueDisclosuresTextBlock_080C484868717F8C0B2D550F8E33DE0B_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresTextBlock_080C484868717F8C0B2D550F8E33DE0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Disclosures [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueDisclosuresTextBlock" xlink:label="loc_us-gaap_FairValueDisclosuresTextBlock_080C484868717F8C0B2D550F8E33DE0B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueDisclosuresTextBlock_080C484868717F8C0B2D550F8E33DE0B" xlink:to="lab_us-gaap_FairValueDisclosuresTextBlock_080C484868717F8C0B2D550F8E33DE0B" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementAbstract_F565C7051B18F7AC1F4E55121FF7DF88_label_en-US" xlink:label="lab_us-gaap_IncomeStatementAbstract_F565C7051B18F7AC1F4E55121FF7DF88" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="loc_us-gaap_IncomeStatementAbstract_F565C7051B18F7AC1F4E55121FF7DF88" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementAbstract_F565C7051B18F7AC1F4E55121FF7DF88" xlink:to="lab_us-gaap_IncomeStatementAbstract_F565C7051B18F7AC1F4E55121FF7DF88" xlink:type="arc" />
    <link:label id="lab_pcln_AgencyRevenue_1FD6F6F43E14D9BCD06855121FF7ECC2_terseLabel_en-US" xlink:label="lab_pcln_AgencyRevenue_1FD6F6F43E14D9BCD06855121FF7ECC2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Agency revenues</link:label>
    <link:label id="lab_pcln_AgencyRevenue_1FD6F6F43E14D9BCD06855121FF7ECC2_label_en-US" xlink:label="lab_pcln_AgencyRevenue_1FD6F6F43E14D9BCD06855121FF7ECC2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Agency Revenue</link:label>
    <link:label id="lab_pcln_AgencyRevenue_1FD6F6F43E14D9BCD06855121FF7ECC2_documentation_en-US" xlink:label="lab_pcln_AgencyRevenue_1FD6F6F43E14D9BCD06855121FF7ECC2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Agency revenues are derived from travel related transactions where the entity is not the merchant of record and where the prices of services are determined by third parties. Agency revenues include travel commissions, customer processing fees and GDS reservation booking fees related to certain of the services listed above and are reported at the net amounts received, without any associated cost of revenue.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_AgencyRevenue" xlink:label="loc_pcln_AgencyRevenue_1FD6F6F43E14D9BCD06855121FF7ECC2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AgencyRevenue_1FD6F6F43E14D9BCD06855121FF7ECC2" xlink:to="lab_pcln_AgencyRevenue_1FD6F6F43E14D9BCD06855121FF7ECC2" xlink:type="arc" />
    <link:label id="lab_pcln_MerchantRevenue_2C5BE2651FBE3CFCB4A955121FF7CB7F_terseLabel_en-US" xlink:label="lab_pcln_MerchantRevenue_2C5BE2651FBE3CFCB4A955121FF7CB7F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Merchant revenues</link:label>
    <link:label id="lab_pcln_MerchantRevenue_2C5BE2651FBE3CFCB4A955121FF7CB7F_label_en-US" xlink:label="lab_pcln_MerchantRevenue_2C5BE2651FBE3CFCB4A955121FF7CB7F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Merchant Revenue</link:label>
    <link:label id="lab_pcln_MerchantRevenue_2C5BE2651FBE3CFCB4A955121FF7CB7F_documentation_en-US" xlink:label="lab_pcln_MerchantRevenue_2C5BE2651FBE3CFCB4A955121FF7CB7F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Merchant revenues are derived from transactions where the entity is the merchant of record and, among other things, selects suppliers and determines the price accepted from the customer. Merchant revenues include (1) transaction revenues representing the selling price of Name Your Own Price ("NYOP") hotel rooms, rental cars and airline tickets and price-disclosed vacation packages (merchant revenues for NYOP services are booked on a gross basis and recognized when the entity fulfills the customer's non-refundable offer); (2) transaction revenues representing the amount charged to a customer, less the amount charged by suppliers in connection with hotel room reservations and rental car reservations provided through the entity's merchant price-disclosed hotel service (recognized on a net basis at the conclusion of the customer's hotel stay); (3) customer processing fees charged in connection with the sale of airline tickets, hotel rooms and rental cars and merchant price-disclosed hotels; and (4) ancillary fees, including GDS (global distribution system) reservation booking fees related to certain of the services listed above.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_MerchantRevenue" xlink:label="loc_pcln_MerchantRevenue_2C5BE2651FBE3CFCB4A955121FF7CB7F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_MerchantRevenue_2C5BE2651FBE3CFCB4A955121FF7CB7F" xlink:to="lab_pcln_MerchantRevenue_2C5BE2651FBE3CFCB4A955121FF7CB7F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherSalesRevenueNet_24A686A788D8865041A155121FF71206_terseLabel_en-US" xlink:label="lab_us-gaap_OtherSalesRevenueNet_24A686A788D8865041A155121FF71206" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising and other revenues</link:label>
    <link:label id="lab_us-gaap_OtherSalesRevenueNet_24A686A788D8865041A155121FF71206_label_en-US" xlink:label="lab_us-gaap_OtherSalesRevenueNet_24A686A788D8865041A155121FF71206" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Revenue, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherSalesRevenueNet" xlink:label="loc_us-gaap_OtherSalesRevenueNet_24A686A788D8865041A155121FF71206" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherSalesRevenueNet_24A686A788D8865041A155121FF71206" xlink:to="lab_us-gaap_OtherSalesRevenueNet_24A686A788D8865041A155121FF71206" xlink:type="arc" />
    <link:label id="lab_us-gaap_SalesRevenueNet_825DF190D19F93D0FE9855121FF7BEED_totalLabel_en-US" xlink:label="lab_us-gaap_SalesRevenueNet_825DF190D19F93D0FE9855121FF7BEED" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total revenues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SalesRevenueNet" xlink:label="loc_us-gaap_SalesRevenueNet_825DF190D19F93D0FE9855121FF7BEED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SalesRevenueNet_825DF190D19F93D0FE9855121FF7BEED" xlink:to="lab_us-gaap_SalesRevenueNet_825DF190D19F93D0FE9855121FF7BEED" xlink:type="arc" />
    <link:label id="lab_us-gaap_CostOfGoodsAndServicesSold_1DA3B6B8C3FC037C8F3E55121FF71F7C_terseLabel_en-US" xlink:label="lab_us-gaap_CostOfGoodsAndServicesSold_1DA3B6B8C3FC037C8F3E55121FF71F7C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost of revenues</link:label>
    <link:label id="lab_us-gaap_CostOfGoodsAndServicesSold_1DA3B6B8C3FC037C8F3E55121FF71F7C_label_en-US" xlink:label="lab_us-gaap_CostOfGoodsAndServicesSold_1DA3B6B8C3FC037C8F3E55121FF71F7C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cost of Goods and Services Sold</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CostOfGoodsAndServicesSold" xlink:label="loc_us-gaap_CostOfGoodsAndServicesSold_1DA3B6B8C3FC037C8F3E55121FF71F7C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CostOfGoodsAndServicesSold_1DA3B6B8C3FC037C8F3E55121FF71F7C" xlink:to="lab_us-gaap_CostOfGoodsAndServicesSold_1DA3B6B8C3FC037C8F3E55121FF71F7C" xlink:type="arc" />
    <link:label id="lab_us-gaap_GrossProfit_C44EE9D478AD9AC23F4A55121FF75484_totalLabel_en-US" xlink:label="lab_us-gaap_GrossProfit_C44EE9D478AD9AC23F4A55121FF75484" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Gross profit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GrossProfit" xlink:label="loc_us-gaap_GrossProfit_C44EE9D478AD9AC23F4A55121FF75484" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GrossProfit_C44EE9D478AD9AC23F4A55121FF75484" xlink:to="lab_us-gaap_GrossProfit_C44EE9D478AD9AC23F4A55121FF75484" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingExpensesAbstract_29DF4CA392FB01336B3D55121FF816CF_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingExpensesAbstract_29DF4CA392FB01336B3D55121FF816CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating expenses:</link:label>
    <link:label id="lab_us-gaap_OperatingExpensesAbstract_29DF4CA392FB01336B3D55121FF816CF_label_en-US" xlink:label="lab_us-gaap_OperatingExpensesAbstract_29DF4CA392FB01336B3D55121FF816CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Expenses [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingExpensesAbstract" xlink:label="loc_us-gaap_OperatingExpensesAbstract_29DF4CA392FB01336B3D55121FF816CF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingExpensesAbstract_29DF4CA392FB01336B3D55121FF816CF" xlink:to="lab_us-gaap_OperatingExpensesAbstract_29DF4CA392FB01336B3D55121FF816CF" xlink:type="arc" />
    <link:label id="lab_pcln_OnlineAdvertisingExpense_91D59F72F3B0C00E9C5455121FF89515_terseLabel_en-US" xlink:label="lab_pcln_OnlineAdvertisingExpense_91D59F72F3B0C00E9C5455121FF89515" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising &#8212; Online</link:label>
    <link:label id="lab_pcln_OnlineAdvertisingExpense_91D59F72F3B0C00E9C5455121FF89515_label_en-US" xlink:label="lab_pcln_OnlineAdvertisingExpense_91D59F72F3B0C00E9C5455121FF89515" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Online Advertising Expense</link:label>
    <link:label id="lab_pcln_OnlineAdvertisingExpense_91D59F72F3B0C00E9C5455121FF89515_documentation_en-US" xlink:label="lab_pcln_OnlineAdvertisingExpense_91D59F72F3B0C00E9C5455121FF89515" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Online advertising expenses primarily consist of the costs of, search engine keyword purchases; affiliate programs; banner and pop-up advertisements; and e-mail campaigns for the period, which are expenses incurred with the objective of increasing revenue.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OnlineAdvertisingExpense" xlink:label="loc_pcln_OnlineAdvertisingExpense_91D59F72F3B0C00E9C5455121FF89515" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OnlineAdvertisingExpense_91D59F72F3B0C00E9C5455121FF89515" xlink:to="lab_pcln_OnlineAdvertisingExpense_91D59F72F3B0C00E9C5455121FF89515" xlink:type="arc" />
    <link:label id="lab_pcln_OfflineAdvertisingExpense_54BD9442398E31CA2F4E55121FF88274_terseLabel_en-US" xlink:label="lab_pcln_OfflineAdvertisingExpense_54BD9442398E31CA2F4E55121FF88274" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising &#8212; Offline</link:label>
    <link:label id="lab_pcln_OfflineAdvertisingExpense_54BD9442398E31CA2F4E55121FF88274_label_en-US" xlink:label="lab_pcln_OfflineAdvertisingExpense_54BD9442398E31CA2F4E55121FF88274" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Offline Advertising Expense</link:label>
    <link:label id="lab_pcln_OfflineAdvertisingExpense_54BD9442398E31CA2F4E55121FF88274_documentation_en-US" xlink:label="lab_pcln_OfflineAdvertisingExpense_54BD9442398E31CA2F4E55121FF88274" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Offline advertising expenses primarily consist of the expenses associated with domestic television, print and radio advertising; and the cost for creative talent, production costs and agency fees for television, print and radio advertising for the period, which are expenses incurred with the objective of increasing revenue.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OfflineAdvertisingExpense" xlink:label="loc_pcln_OfflineAdvertisingExpense_54BD9442398E31CA2F4E55121FF88274" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OfflineAdvertisingExpense_54BD9442398E31CA2F4E55121FF88274" xlink:to="lab_pcln_OfflineAdvertisingExpense_54BD9442398E31CA2F4E55121FF88274" xlink:type="arc" />
    <link:label id="lab_us-gaap_SellingAndMarketingExpense_17F2130188E69939D7E655121FF8E61B_terseLabel_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_17F2130188E69939D7E655121FF8E61B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sales and marketing</link:label>
    <link:label id="lab_us-gaap_SellingAndMarketingExpense_17F2130188E69939D7E655121FF8E61B_label_en-US" xlink:label="lab_us-gaap_SellingAndMarketingExpense_17F2130188E69939D7E655121FF8E61B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Selling and Marketing Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SellingAndMarketingExpense" xlink:label="loc_us-gaap_SellingAndMarketingExpense_17F2130188E69939D7E655121FF8E61B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SellingAndMarketingExpense_17F2130188E69939D7E655121FF8E61B" xlink:to="lab_us-gaap_SellingAndMarketingExpense_17F2130188E69939D7E655121FF8E61B" xlink:type="arc" />
    <link:label id="lab_us-gaap_LaborAndRelatedExpense_6C36C71119AFD3A10E7A55121FF8988D_verboseLabel_en-US" xlink:label="lab_us-gaap_LaborAndRelatedExpense_6C36C71119AFD3A10E7A55121FF8988D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Personnel, including stock-based compensation of $247,395, $186,425 and $140,526, respectively</link:label>
    <link:label id="lab_us-gaap_LaborAndRelatedExpense_6C36C71119AFD3A10E7A55121FF8988D_label_en-US" xlink:label="lab_us-gaap_LaborAndRelatedExpense_6C36C71119AFD3A10E7A55121FF8988D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Labor and Related Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LaborAndRelatedExpense" xlink:label="loc_us-gaap_LaborAndRelatedExpense_6C36C71119AFD3A10E7A55121FF8988D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LaborAndRelatedExpense_6C36C71119AFD3A10E7A55121FF8988D" xlink:to="lab_us-gaap_LaborAndRelatedExpense_6C36C71119AFD3A10E7A55121FF8988D" xlink:type="arc" />
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_552110B1D8EA3A5D91C555121FF89A0B_terseLabel_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_552110B1D8EA3A5D91C555121FF89A0B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">General and administrative</link:label>
    <link:label id="lab_us-gaap_GeneralAndAdministrativeExpense_552110B1D8EA3A5D91C555121FF89A0B_label_en-US" xlink:label="lab_us-gaap_GeneralAndAdministrativeExpense_552110B1D8EA3A5D91C555121FF89A0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">General and Administrative Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GeneralAndAdministrativeExpense" xlink:label="loc_us-gaap_GeneralAndAdministrativeExpense_552110B1D8EA3A5D91C555121FF89A0B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GeneralAndAdministrativeExpense_552110B1D8EA3A5D91C555121FF89A0B" xlink:to="lab_us-gaap_GeneralAndAdministrativeExpense_552110B1D8EA3A5D91C555121FF89A0B" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommunicationsAndInformationTechnology_4FF4DE98229AED425AF055121FF8C856_terseLabel_en-US" xlink:label="lab_us-gaap_CommunicationsAndInformationTechnology_4FF4DE98229AED425AF055121FF8C856" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Information technology</link:label>
    <link:label id="lab_us-gaap_CommunicationsAndInformationTechnology_4FF4DE98229AED425AF055121FF8C856_label_en-US" xlink:label="lab_us-gaap_CommunicationsAndInformationTechnology_4FF4DE98229AED425AF055121FF8C856" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Communications and Information Technology</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommunicationsAndInformationTechnology" xlink:label="loc_us-gaap_CommunicationsAndInformationTechnology_4FF4DE98229AED425AF055121FF8C856" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommunicationsAndInformationTechnology_4FF4DE98229AED425AF055121FF8C856" xlink:to="lab_us-gaap_CommunicationsAndInformationTechnology_4FF4DE98229AED425AF055121FF8C856" xlink:type="arc" />
    <link:label id="lab_us-gaap_DepreciationAndAmortization_032466B9699B68FA7D3F55121FF8E1B4_verboseLabel_en-US" xlink:label="lab_us-gaap_DepreciationAndAmortization_032466B9699B68FA7D3F55121FF8E1B4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Depreciation and amortization</link:label>
    <link:label id="lab_us-gaap_DepreciationAndAmortization_032466B9699B68FA7D3F55121FF8E1B4_label_en-US" xlink:label="lab_us-gaap_DepreciationAndAmortization_032466B9699B68FA7D3F55121FF8E1B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Depreciation, Depletion and Amortization, Nonproduction</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DepreciationAndAmortization" xlink:label="loc_us-gaap_DepreciationAndAmortization_032466B9699B68FA7D3F55121FF8E1B4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DepreciationAndAmortization_032466B9699B68FA7D3F55121FF8E1B4" xlink:to="lab_us-gaap_DepreciationAndAmortization_032466B9699B68FA7D3F55121FF8E1B4" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingExpenses_C985FAE1F8B6EA72634B55121FF8FFAE_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingExpenses_C985FAE1F8B6EA72634B55121FF8FFAE" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total operating expenses</link:label>
    <link:label id="lab_us-gaap_OperatingExpenses_C985FAE1F8B6EA72634B55121FF8FFAE_label_en-US" xlink:label="lab_us-gaap_OperatingExpenses_C985FAE1F8B6EA72634B55121FF8FFAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Expenses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingExpenses" xlink:label="loc_us-gaap_OperatingExpenses_C985FAE1F8B6EA72634B55121FF8FFAE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingExpenses_C985FAE1F8B6EA72634B55121FF8FFAE" xlink:to="lab_us-gaap_OperatingExpenses_C985FAE1F8B6EA72634B55121FF8FFAE" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingIncomeLoss_32A39AF4FF489C90B4D955121FF8287E_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_32A39AF4FF489C90B4D955121FF8287E" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Operating income</link:label>
    <link:label id="lab_us-gaap_OperatingIncomeLoss_32A39AF4FF489C90B4D955121FF8287E_label_en-US" xlink:label="lab_us-gaap_OperatingIncomeLoss_32A39AF4FF489C90B4D955121FF8287E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Income (Loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_32A39AF4FF489C90B4D955121FF8287E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingIncomeLoss_32A39AF4FF489C90B4D955121FF8287E" xlink:to="lab_us-gaap_OperatingIncomeLoss_32A39AF4FF489C90B4D955121FF8287E" xlink:type="arc" />
    <link:label id="lab_us-gaap_NonoperatingIncomeExpenseAbstract_689B1F7F20D64E42609355121FF8E028_terseLabel_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpenseAbstract_689B1F7F20D64E42609355121FF8E028" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other income (expense):</link:label>
    <link:label id="lab_us-gaap_NonoperatingIncomeExpenseAbstract_689B1F7F20D64E42609355121FF8E028_label_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpenseAbstract_689B1F7F20D64E42609355121FF8E028" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonoperating Income (Expense) [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NonoperatingIncomeExpenseAbstract" xlink:label="loc_us-gaap_NonoperatingIncomeExpenseAbstract_689B1F7F20D64E42609355121FF8E028" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NonoperatingIncomeExpenseAbstract_689B1F7F20D64E42609355121FF8E028" xlink:to="lab_us-gaap_NonoperatingIncomeExpenseAbstract_689B1F7F20D64E42609355121FF8E028" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentIncomeInterest_1FCB5829DCC9C332C72F55121FF875C1_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentIncomeInterest_1FCB5829DCC9C332C72F55121FF875C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest income</link:label>
    <link:label id="lab_us-gaap_InvestmentIncomeInterest_1FCB5829DCC9C332C72F55121FF875C1_label_en-US" xlink:label="lab_us-gaap_InvestmentIncomeInterest_1FCB5829DCC9C332C72F55121FF875C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Income, Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InvestmentIncomeInterest" xlink:label="loc_us-gaap_InvestmentIncomeInterest_1FCB5829DCC9C332C72F55121FF875C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentIncomeInterest_1FCB5829DCC9C332C72F55121FF875C1" xlink:to="lab_us-gaap_InvestmentIncomeInterest_1FCB5829DCC9C332C72F55121FF875C1" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestExpense_602AF98D8E188D776DB955121FF87075_negatedLabel_en-US" xlink:label="lab_us-gaap_InterestExpense_602AF98D8E188D776DB955121FF87075" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Interest expense</link:label>
    <link:label id="lab_us-gaap_InterestExpense_602AF98D8E188D776DB955121FF87075_label_en-US" xlink:label="lab_us-gaap_InterestExpense_602AF98D8E188D776DB955121FF87075" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InterestExpense" xlink:label="loc_us-gaap_InterestExpense_602AF98D8E188D776DB955121FF87075" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestExpense_602AF98D8E188D776DB955121FF87075" xlink:to="lab_us-gaap_InterestExpense_602AF98D8E188D776DB955121FF87075" xlink:type="arc" />
    <link:label id="lab_pcln_ForeignCurrencyTransactionsAndOther_DAFFBC89721C17D8241F55121FF860B3_negatedTerseLabel_en-US" xlink:label="lab_pcln_ForeignCurrencyTransactionsAndOther_DAFFBC89721C17D8241F55121FF860B3" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency transactions and other</link:label>
    <link:label id="lab_pcln_ForeignCurrencyTransactionsAndOther_DAFFBC89721C17D8241F55121FF860B3_label_en-US" xlink:label="lab_pcln_ForeignCurrencyTransactionsAndOther_DAFFBC89721C17D8241F55121FF860B3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Currency Transactions and Other</link:label>
    <link:label id="lab_pcln_ForeignCurrencyTransactionsAndOther_DAFFBC89721C17D8241F55121FF860B3_documentation_en-US" xlink:label="lab_pcln_ForeignCurrencyTransactionsAndOther_DAFFBC89721C17D8241F55121FF860B3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Includes foreign exchange gains/losses and fees associated with foreign currency transactions and gains/losses on foreign currency derivative contracts. Also includes gains/losses on the early extinguishment of debt and other non-operating income/expense.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ForeignCurrencyTransactionsAndOther" xlink:label="loc_pcln_ForeignCurrencyTransactionsAndOther_DAFFBC89721C17D8241F55121FF860B3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ForeignCurrencyTransactionsAndOther_DAFFBC89721C17D8241F55121FF860B3" xlink:to="lab_pcln_ForeignCurrencyTransactionsAndOther_DAFFBC89721C17D8241F55121FF860B3" xlink:type="arc" />
    <link:label id="lab_us-gaap_NonoperatingIncomeExpense_78BDBB6F39EC5672A45755121FFDEEE9_totalLabel_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpense_78BDBB6F39EC5672A45755121FFDEEE9" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total other income (expense)</link:label>
    <link:label id="lab_us-gaap_NonoperatingIncomeExpense_78BDBB6F39EC5672A45755121FFDEEE9_label_en-US" xlink:label="lab_us-gaap_NonoperatingIncomeExpense_78BDBB6F39EC5672A45755121FFDEEE9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonoperating Income (Expense)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NonoperatingIncomeExpense" xlink:label="loc_us-gaap_NonoperatingIncomeExpense_78BDBB6F39EC5672A45755121FFDEEE9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NonoperatingIncomeExpense_78BDBB6F39EC5672A45755121FFDEEE9" xlink:to="lab_us-gaap_NonoperatingIncomeExpense_78BDBB6F39EC5672A45755121FFDEEE9" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_77755EB335483AD68A0155121FFEBEA7_totalLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_77755EB335483AD68A0155121FFEBEA7" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Earnings before income taxes</link:label>
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_77755EB335483AD68A0155121FFEBEA7_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_77755EB335483AD68A0155121FFEBEA7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) from Continuing Operations before Equity Method Investments, Income Taxes, Extraordinary Items, Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_77755EB335483AD68A0155121FFEBEA7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_77755EB335483AD68A0155121FFEBEA7" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_77755EB335483AD68A0155121FFEBEA7" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_B20F12BF48310151628055121FFE543A_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_B20F12BF48310151628055121FFE543A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_B20F12BF48310151628055121FFE543A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefit_B20F12BF48310151628055121FFE543A" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefit_B20F12BF48310151628055121FFE543A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProfitLoss_4DF8E5B0AE3C53FF408155121FFE0951_totalLabel_en-US" xlink:label="lab_us-gaap_ProfitLoss_4DF8E5B0AE3C53FF408155121FFE0951" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProfitLoss" xlink:label="loc_us-gaap_ProfitLoss_4DF8E5B0AE3C53FF408155121FFE0951" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProfitLoss_4DF8E5B0AE3C53FF408155121FFE0951" xlink:to="lab_us-gaap_ProfitLoss_4DF8E5B0AE3C53FF408155121FFE0951" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_D3C2C72845DB8B0FB41555121FFE0B8E_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_D3C2C72845DB8B0FB41555121FFE0B8E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Less: net income attributable to noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_D3C2C72845DB8B0FB41555121FFE0B8E_label_en-US" xlink:label="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_D3C2C72845DB8B0FB41555121FFE0B8E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Attributable to Redeemable Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest" xlink:label="loc_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_D3C2C72845DB8B0FB41555121FFE0B8E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_D3C2C72845DB8B0FB41555121FFE0B8E" xlink:to="lab_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_D3C2C72845DB8B0FB41555121FFE0B8E" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_E27FC59401F0EA4CA6F655121FFE458F_totalLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_E27FC59401F0EA4CA6F655121FFE458F" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net income applicable to common stockholders</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic" xlink:label="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_E27FC59401F0EA4CA6F655121FFE458F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_E27FC59401F0EA4CA6F655121FFE458F" xlink:to="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_E27FC59401F0EA4CA6F655121FFE458F" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_42D89CF1A3072DE6223555121FFED2D9_terseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_42D89CF1A3072DE6223555121FFED2D9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average number of basic common shares outstanding</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_42D89CF1A3072DE6223555121FFED2D9_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_42D89CF1A3072DE6223555121FFED2D9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_42D89CF1A3072DE6223555121FFED2D9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_42D89CF1A3072DE6223555121FFED2D9" xlink:to="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_42D89CF1A3072DE6223555121FFED2D9" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_DE03C86A1A705EC66D5355121FFE1710_terseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_DE03C86A1A705EC66D5355121FFE1710" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average number of diluted common shares outstanding</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_DE03C86A1A705EC66D5355121FFE1710_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_DE03C86A1A705EC66D5355121FFE1710" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_DE03C86A1A705EC66D5355121FFE1710" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_DE03C86A1A705EC66D5355121FFE1710" xlink:to="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_DE03C86A1A705EC66D5355121FFE1710" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentAbstract_031C29393D452EE1B725E6BDA815B1B3_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentAbstract_031C29393D452EE1B725E6BDA815B1B3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentAbstract" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentAbstract_031C29393D452EE1B725E6BDA815B1B3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentAbstract_031C29393D452EE1B725E6BDA815B1B3" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentAbstract_031C29393D452EE1B725E6BDA815B1B3" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_814C0B39AFCB5C37C75DE6BDA815A587_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_814C0B39AFCB5C37C75DE6BDA815A587" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_814C0B39AFCB5C37C75DE6BDA815A587_label_en-US" xlink:label="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_814C0B39AFCB5C37C75DE6BDA815A587" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_814C0B39AFCB5C37C75DE6BDA815A587" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_814C0B39AFCB5C37C75DE6BDA815A587" xlink:to="lab_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_814C0B39AFCB5C37C75DE6BDA815A587" xlink:type="arc" />
    <link:label id="lab_pcln_ComputerEquipmentAndSoftwareMember_E2AE9A4AA1EE3A0A6405E6BDA8159304_terseLabel_en-US" xlink:label="lab_pcln_ComputerEquipmentAndSoftwareMember_E2AE9A4AA1EE3A0A6405E6BDA8159304" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Computer equipment and software</link:label>
    <link:label id="lab_pcln_ComputerEquipmentAndSoftwareMember_E2AE9A4AA1EE3A0A6405E6BDA8159304_label_en-US" xlink:label="lab_pcln_ComputerEquipmentAndSoftwareMember_E2AE9A4AA1EE3A0A6405E6BDA8159304" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Computer Equipment And Software [Member]</link:label>
    <link:label id="lab_pcln_ComputerEquipmentAndSoftwareMember_E2AE9A4AA1EE3A0A6405E6BDA8159304_documentation_en-US" xlink:label="lab_pcln_ComputerEquipmentAndSoftwareMember_E2AE9A4AA1EE3A0A6405E6BDA8159304" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Long lived, depreciable assets that are used in the creation, maintenance and utilization of information systems and capitalized cost of software purchased by the entity.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ComputerEquipmentAndSoftwareMember" xlink:label="loc_pcln_ComputerEquipmentAndSoftwareMember_E2AE9A4AA1EE3A0A6405E6BDA8159304" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ComputerEquipmentAndSoftwareMember_E2AE9A4AA1EE3A0A6405E6BDA8159304" xlink:to="lab_pcln_ComputerEquipmentAndSoftwareMember_E2AE9A4AA1EE3A0A6405E6BDA8159304" xlink:type="arc" />
    <link:label id="lab_pcln_OfficeEquipmentFurnitureFixturesAndLeaseholdImprovementsMember_555958923ED45623AD71E6BDA8163197_terseLabel_en-US" xlink:label="lab_pcln_OfficeEquipmentFurnitureFixturesAndLeaseholdImprovementsMember_555958923ED45623AD71E6BDA8163197" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Office equipment, furniture, fixtures &amp; leasehold improvements</link:label>
    <link:label id="lab_pcln_OfficeEquipmentFurnitureFixturesAndLeaseholdImprovementsMember_555958923ED45623AD71E6BDA8163197_label_en-US" xlink:label="lab_pcln_OfficeEquipmentFurnitureFixturesAndLeaseholdImprovementsMember_555958923ED45623AD71E6BDA8163197" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Office Equipment Furniture Fixtures And Leasehold Improvements [Member]</link:label>
    <link:label id="lab_pcln_OfficeEquipmentFurnitureFixturesAndLeaseholdImprovementsMember_555958923ED45623AD71E6BDA8163197_documentation_en-US" xlink:label="lab_pcln_OfficeEquipmentFurnitureFixturesAndLeaseholdImprovementsMember_555958923ED45623AD71E6BDA8163197" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Long lived, depreciable assets including office equipment, furniture and fixtures and leasehold improvements.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OfficeEquipmentFurnitureFixturesAndLeaseholdImprovementsMember" xlink:label="loc_pcln_OfficeEquipmentFurnitureFixturesAndLeaseholdImprovementsMember_555958923ED45623AD71E6BDA8163197" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OfficeEquipmentFurnitureFixturesAndLeaseholdImprovementsMember_555958923ED45623AD71E6BDA8163197" xlink:to="lab_pcln_OfficeEquipmentFurnitureFixturesAndLeaseholdImprovementsMember_555958923ED45623AD71E6BDA8163197" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentLineItems_52005E02487FE5DDC197E6BDA81B2B47_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentLineItems_52005E02487FE5DDC197E6BDA81B2B47" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Line Items]</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentLineItems_52005E02487FE5DDC197E6BDA81B2B47_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentLineItems_52005E02487FE5DDC197E6BDA81B2B47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_52005E02487FE5DDC197E6BDA81B2B47" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_52005E02487FE5DDC197E6BDA81B2B47" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentLineItems_52005E02487FE5DDC197E6BDA81B2B47" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_DB56EDAB4BA775007F6FE6BDA81B8992_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_DB56EDAB4BA775007F6FE6BDA81B8992" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment, gross</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentGross_DB56EDAB4BA775007F6FE6BDA81B8992_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentGross_DB56EDAB4BA775007F6FE6BDA81B8992" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentGross_DB56EDAB4BA775007F6FE6BDA81B8992" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentGross_DB56EDAB4BA775007F6FE6BDA81B8992" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentGross_DB56EDAB4BA775007F6FE6BDA81B8992" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_A5C31CD03024F8B08B45E6BDA81BF692_negatedLabel_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_A5C31CD03024F8B08B45E6BDA81BF692" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Less: accumulated depreciation and amortization</link:label>
    <link:label id="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_A5C31CD03024F8B08B45E6BDA81BF692_label_en-US" xlink:label="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_A5C31CD03024F8B08B45E6BDA81BF692" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_A5C31CD03024F8B08B45E6BDA81BF692" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_A5C31CD03024F8B08B45E6BDA81BF692" xlink:to="lab_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_A5C31CD03024F8B08B45E6BDA81BF692" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_1AB547F1ADF3E4322215E6BDA81B70EC_totalLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_1AB547F1ADF3E4322215E6BDA81B70EC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Property and equipment, net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_1AB547F1ADF3E4322215E6BDA81B70EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_1AB547F1ADF3E4322215E6BDA81B70EC" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_1AB547F1ADF3E4322215E6BDA81B70EC" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_67F186EDC9923EF1DFC2E6BDA81B6BBD_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_67F186EDC9923EF1DFC2E6BDA81B6BBD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Estimated Useful Lives (years)</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_67F186EDC9923EF1DFC2E6BDA81B6BBD_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_67F186EDC9923EF1DFC2E6BDA81B6BBD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Useful Life</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_67F186EDC9923EF1DFC2E6BDA81B6BBD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_67F186EDC9923EF1DFC2E6BDA81B6BBD" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentUsefulLife_67F186EDC9923EF1DFC2E6BDA81B6BBD" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentDisposals_C8A5C97BCE637E536ADDE6C191C941C5_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentDisposals_C8A5C97BCE637E536ADDE6C191C941C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Retirement of Property and Equipment</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentDisposals_C8A5C97BCE637E536ADDE6C191C941C5_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentDisposals_C8A5C97BCE637E536ADDE6C191C941C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Disposals</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentDisposals" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentDisposals_C8A5C97BCE637E536ADDE6C191C941C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentDisposals_C8A5C97BCE637E536ADDE6C191C941C5" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentDisposals_C8A5C97BCE637E536ADDE6C191C941C5" xlink:type="arc" />
    <link:label id="lab_pcln_OtherLongtermDebtMember_CA0BF7C9EC3BE3A5D0AEE69EAC6BC155_terseLabel_en-US" xlink:label="lab_pcln_OtherLongtermDebtMember_CA0BF7C9EC3BE3A5D0AEE69EAC6BC155" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other Long-term Debt [Member]</link:label>
    <link:label id="lab_pcln_OtherLongtermDebtMember_CA0BF7C9EC3BE3A5D0AEE69EAC6BC155_label_en-US" xlink:label="lab_pcln_OtherLongtermDebtMember_CA0BF7C9EC3BE3A5D0AEE69EAC6BC155" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Long-term Debt [Member]</link:label>
    <link:label id="lab_pcln_OtherLongtermDebtMember_CA0BF7C9EC3BE3A5D0AEE69EAC6BC155_documentation_en-US" xlink:label="lab_pcln_OtherLongtermDebtMember_CA0BF7C9EC3BE3A5D0AEE69EAC6BC155" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other Long-term Debt [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OtherLongtermDebtMember" xlink:label="loc_pcln_OtherLongtermDebtMember_CA0BF7C9EC3BE3A5D0AEE69EAC6BC155" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OtherLongtermDebtMember_CA0BF7C9EC3BE3A5D0AEE69EAC6BC155" xlink:to="lab_pcln_OtherLongtermDebtMember_CA0BF7C9EC3BE3A5D0AEE69EAC6BC155" xlink:type="arc" />
    <link:label id="lab_pcln_OperatingLeaseTypesTable_262EEE041FDD6E922AEAE598E9E2CB48_terseLabel_en-US" xlink:label="lab_pcln_OperatingLeaseTypesTable_262EEE041FDD6E922AEAE598E9E2CB48" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Lease, Types [Table]</link:label>
    <link:label id="lab_pcln_OperatingLeaseTypesTable_262EEE041FDD6E922AEAE598E9E2CB48_label_en-US" xlink:label="lab_pcln_OperatingLeaseTypesTable_262EEE041FDD6E922AEAE598E9E2CB48" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Types [Table]</link:label>
    <link:label id="lab_pcln_OperatingLeaseTypesTable_262EEE041FDD6E922AEAE598E9E2CB48_documentation_en-US" xlink:label="lab_pcln_OperatingLeaseTypesTable_262EEE041FDD6E922AEAE598E9E2CB48" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Operating Lease, Types [Table]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OperatingLeaseTypesTable" xlink:label="loc_pcln_OperatingLeaseTypesTable_262EEE041FDD6E922AEAE598E9E2CB48" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OperatingLeaseTypesTable_262EEE041FDD6E922AEAE598E9E2CB48" xlink:to="lab_pcln_OperatingLeaseTypesTable_262EEE041FDD6E922AEAE598E9E2CB48" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementGeographicalAxis_D429B05080AF0498BF44E598E9E38CF6_verboseLabel_en-US" xlink:label="lab_us-gaap_StatementGeographicalAxis_D429B05080AF0498BF44E598E9E38CF6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Geographical [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementGeographicalAxis_D429B05080AF0498BF44E598E9E38CF6_label_en-US" xlink:label="lab_us-gaap_StatementGeographicalAxis_D429B05080AF0498BF44E598E9E38CF6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Geographical [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementGeographicalAxis" xlink:label="loc_us-gaap_StatementGeographicalAxis_D429B05080AF0498BF44E598E9E38CF6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementGeographicalAxis_D429B05080AF0498BF44E598E9E38CF6" xlink:to="lab_us-gaap_StatementGeographicalAxis_D429B05080AF0498BF44E598E9E38CF6" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentGeographicalDomain_D5CB7FA0FB649CB5B63DE598E9E3CF1B_verboseLabel_en-US" xlink:label="lab_us-gaap_SegmentGeographicalDomain_D5CB7FA0FB649CB5B63DE598E9E3CF1B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Geographical [Domain]</link:label>
    <link:label id="lab_us-gaap_SegmentGeographicalDomain_D5CB7FA0FB649CB5B63DE598E9E3CF1B_label_en-US" xlink:label="lab_us-gaap_SegmentGeographicalDomain_D5CB7FA0FB649CB5B63DE598E9E3CF1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Geographical [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentGeographicalDomain" xlink:label="loc_us-gaap_SegmentGeographicalDomain_D5CB7FA0FB649CB5B63DE598E9E3CF1B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentGeographicalDomain_D5CB7FA0FB649CB5B63DE598E9E3CF1B" xlink:to="lab_us-gaap_SegmentGeographicalDomain_D5CB7FA0FB649CB5B63DE598E9E3CF1B" xlink:type="arc" />
    <link:label id="lab_pcln_NorwalkConnecticutMember_C55C79CB67A34D360B66E598E9E303E0_terseLabel_en-US" xlink:label="lab_pcln_NorwalkConnecticutMember_C55C79CB67A34D360B66E598E9E303E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Norwalk, Connecticut [Member]</link:label>
    <link:label id="lab_pcln_NorwalkConnecticutMember_C55C79CB67A34D360B66E598E9E303E0_label_en-US" xlink:label="lab_pcln_NorwalkConnecticutMember_C55C79CB67A34D360B66E598E9E303E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Norwalk, Connecticut [Member]</link:label>
    <link:label id="lab_pcln_NorwalkConnecticutMember_C55C79CB67A34D360B66E598E9E303E0_documentation_en-US" xlink:label="lab_pcln_NorwalkConnecticutMember_C55C79CB67A34D360B66E598E9E303E0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Activity related to operations in Norwalk, Connecticut</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_NorwalkConnecticutMember" xlink:label="loc_pcln_NorwalkConnecticutMember_C55C79CB67A34D360B66E598E9E303E0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_NorwalkConnecticutMember_C55C79CB67A34D360B66E598E9E303E0" xlink:to="lab_pcln_NorwalkConnecticutMember_C55C79CB67A34D360B66E598E9E303E0" xlink:type="arc" />
    <link:label id="lab_pcln_AmsterdamNetherlandsMember_7091AE6190BD3E17C7D9E598E9E30A42_terseLabel_en-US" xlink:label="lab_pcln_AmsterdamNetherlandsMember_7091AE6190BD3E17C7D9E598E9E30A42" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amsterdam, Netherlands [Member]</link:label>
    <link:label id="lab_pcln_AmsterdamNetherlandsMember_7091AE6190BD3E17C7D9E598E9E30A42_label_en-US" xlink:label="lab_pcln_AmsterdamNetherlandsMember_7091AE6190BD3E17C7D9E598E9E30A42" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amsterdam, Netherlands [Member]</link:label>
    <link:label id="lab_pcln_AmsterdamNetherlandsMember_7091AE6190BD3E17C7D9E598E9E30A42_documentation_en-US" xlink:label="lab_pcln_AmsterdamNetherlandsMember_7091AE6190BD3E17C7D9E598E9E30A42" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Activity related to operations in Amsterdam, Netherlands</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_AmsterdamNetherlandsMember" xlink:label="loc_pcln_AmsterdamNetherlandsMember_7091AE6190BD3E17C7D9E598E9E30A42" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AmsterdamNetherlandsMember_7091AE6190BD3E17C7D9E598E9E30A42" xlink:to="lab_pcln_AmsterdamNetherlandsMember_7091AE6190BD3E17C7D9E598E9E30A42" xlink:type="arc" />
    <link:label id="lab_pcln_StamfordConnecticutMember_5C5A7C387D4078A35411E598E9E3C50D_terseLabel_en-US" xlink:label="lab_pcln_StamfordConnecticutMember_5C5A7C387D4078A35411E598E9E3C50D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stamford, Connecticut [Member]</link:label>
    <link:label id="lab_pcln_StamfordConnecticutMember_5C5A7C387D4078A35411E598E9E3C50D_label_en-US" xlink:label="lab_pcln_StamfordConnecticutMember_5C5A7C387D4078A35411E598E9E3C50D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stamford, Connecticut [Member]</link:label>
    <link:label id="lab_pcln_StamfordConnecticutMember_5C5A7C387D4078A35411E598E9E3C50D_documentation_en-US" xlink:label="lab_pcln_StamfordConnecticutMember_5C5A7C387D4078A35411E598E9E3C50D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Stamford, Connecticut [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_StamfordConnecticutMember" xlink:label="loc_pcln_StamfordConnecticutMember_5C5A7C387D4078A35411E598E9E3C50D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_StamfordConnecticutMember_5C5A7C387D4078A35411E598E9E3C50D" xlink:to="lab_pcln_StamfordConnecticutMember_5C5A7C387D4078A35411E598E9E3C50D" xlink:type="arc" />
    <link:label id="lab_pcln_BangkokThailandMember_BE34FF7D1D1B6751D513E598E9E3FB1C_terseLabel_en-US" xlink:label="lab_pcln_BangkokThailandMember_BE34FF7D1D1B6751D513E598E9E3FB1C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Bangkok, Thailand [Member]</link:label>
    <link:label id="lab_pcln_BangkokThailandMember_BE34FF7D1D1B6751D513E598E9E3FB1C_label_en-US" xlink:label="lab_pcln_BangkokThailandMember_BE34FF7D1D1B6751D513E598E9E3FB1C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Bangkok, Thailand [Member]</link:label>
    <link:label id="lab_pcln_BangkokThailandMember_BE34FF7D1D1B6751D513E598E9E3FB1C_documentation_en-US" xlink:label="lab_pcln_BangkokThailandMember_BE34FF7D1D1B6751D513E598E9E3FB1C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Activity related to operations in Bangkok, Thailand</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_BangkokThailandMember" xlink:label="loc_pcln_BangkokThailandMember_BE34FF7D1D1B6751D513E598E9E3FB1C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_BangkokThailandMember_BE34FF7D1D1B6751D513E598E9E3FB1C" xlink:to="lab_pcln_BangkokThailandMember_BE34FF7D1D1B6751D513E598E9E3FB1C" xlink:type="arc" />
    <link:label id="lab_pcln_SanFranciscoCaliforniaMember_46362B388CF30B73A2FCE598E9E35ABD_terseLabel_en-US" xlink:label="lab_pcln_SanFranciscoCaliforniaMember_46362B388CF30B73A2FCE598E9E35ABD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">San Francisco, California [Member]</link:label>
    <link:label id="lab_pcln_SanFranciscoCaliforniaMember_46362B388CF30B73A2FCE598E9E35ABD_label_en-US" xlink:label="lab_pcln_SanFranciscoCaliforniaMember_46362B388CF30B73A2FCE598E9E35ABD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">San Francisco, California [Member]</link:label>
    <link:label id="lab_pcln_SanFranciscoCaliforniaMember_46362B388CF30B73A2FCE598E9E35ABD_documentation_en-US" xlink:label="lab_pcln_SanFranciscoCaliforniaMember_46362B388CF30B73A2FCE598E9E35ABD" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">San Francisco, California [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_SanFranciscoCaliforniaMember" xlink:label="loc_pcln_SanFranciscoCaliforniaMember_46362B388CF30B73A2FCE598E9E35ABD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_SanFranciscoCaliforniaMember_46362B388CF30B73A2FCE598E9E35ABD" xlink:to="lab_pcln_SanFranciscoCaliforniaMember_46362B388CF30B73A2FCE598E9E35ABD" xlink:type="arc" />
    <link:label id="lab_pcln_ManchesterEnglandMember_53F9CB99A7E03928741DE598E9E3E8A5_terseLabel_en-US" xlink:label="lab_pcln_ManchesterEnglandMember_53F9CB99A7E03928741DE598E9E3E8A5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Manchester, England [Member]</link:label>
    <link:label id="lab_pcln_ManchesterEnglandMember_53F9CB99A7E03928741DE598E9E3E8A5_label_en-US" xlink:label="lab_pcln_ManchesterEnglandMember_53F9CB99A7E03928741DE598E9E3E8A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Manchester, England [Member]</link:label>
    <link:label id="lab_pcln_ManchesterEnglandMember_53F9CB99A7E03928741DE598E9E3E8A5_documentation_en-US" xlink:label="lab_pcln_ManchesterEnglandMember_53F9CB99A7E03928741DE598E9E3E8A5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Manchester, England [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ManchesterEnglandMember" xlink:label="loc_pcln_ManchesterEnglandMember_53F9CB99A7E03928741DE598E9E3E8A5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ManchesterEnglandMember_53F9CB99A7E03928741DE598E9E3E8A5" xlink:to="lab_pcln_ManchesterEnglandMember_53F9CB99A7E03928741DE598E9E3E8A5" xlink:type="arc" />
    <link:label id="lab_dei_LegalEntityAxis_4CD29C73D24729FE15C3E598E9E3CF98_terseLabel_en-US" xlink:label="lab_dei_LegalEntityAxis_4CD29C73D24729FE15C3E598E9E3CF98" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Legal Entity [Axis]</link:label>
    <link:label id="lab_dei_LegalEntityAxis_4CD29C73D24729FE15C3E598E9E3CF98_label_en-US" xlink:label="lab_dei_LegalEntityAxis_4CD29C73D24729FE15C3E598E9E3CF98" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Legal Entity [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_LegalEntityAxis" xlink:label="loc_dei_LegalEntityAxis_4CD29C73D24729FE15C3E598E9E3CF98" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_LegalEntityAxis_4CD29C73D24729FE15C3E598E9E3CF98" xlink:to="lab_dei_LegalEntityAxis_4CD29C73D24729FE15C3E598E9E3CF98" xlink:type="arc" />
    <link:label id="lab_dei_EntityDomain_B719D3A0FCE907A51387E598E9E30C08_terseLabel_en-US" xlink:label="lab_dei_EntityDomain_B719D3A0FCE907A51387E598E9E30C08" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity [Domain]</link:label>
    <link:label id="lab_dei_EntityDomain_B719D3A0FCE907A51387E598E9E30C08_label_en-US" xlink:label="lab_dei_EntityDomain_B719D3A0FCE907A51387E598E9E30C08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityDomain" xlink:label="loc_dei_EntityDomain_B719D3A0FCE907A51387E598E9E30C08" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityDomain_B719D3A0FCE907A51387E598E9E30C08" xlink:to="lab_dei_EntityDomain_B719D3A0FCE907A51387E598E9E30C08" xlink:type="arc" />
    <link:label id="lab_us-gaap_ParentCompanyMember_910A68DEC905E3FE0B8FE598E9E31411_terseLabel_en-US" xlink:label="lab_us-gaap_ParentCompanyMember_910A68DEC905E3FE0B8FE598E9E31411" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Parent Company [Member]</link:label>
    <link:label id="lab_us-gaap_ParentCompanyMember_910A68DEC905E3FE0B8FE598E9E31411_label_en-US" xlink:label="lab_us-gaap_ParentCompanyMember_910A68DEC905E3FE0B8FE598E9E31411" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Parent Company [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ParentCompanyMember" xlink:label="loc_us-gaap_ParentCompanyMember_910A68DEC905E3FE0B8FE598E9E31411" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ParentCompanyMember_910A68DEC905E3FE0B8FE598E9E31411" xlink:to="lab_us-gaap_ParentCompanyMember_910A68DEC905E3FE0B8FE598E9E31411" xlink:type="arc" />
    <link:label id="lab_pcln_BookingcomBvMember_6367801728BB3CC32F1EE598E9E3BEF9_terseLabel_en-US" xlink:label="lab_pcln_BookingcomBvMember_6367801728BB3CC32F1EE598E9E3BEF9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Booking.com</link:label>
    <link:label id="lab_pcln_BookingcomBvMember_6367801728BB3CC32F1EE598E9E3BEF9_label_en-US" xlink:label="lab_pcln_BookingcomBvMember_6367801728BB3CC32F1EE598E9E3BEF9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Bookingcom BV [Member]</link:label>
    <link:label id="lab_pcln_BookingcomBvMember_6367801728BB3CC32F1EE598E9E3BEF9_documentation_en-US" xlink:label="lab_pcln_BookingcomBvMember_6367801728BB3CC32F1EE598E9E3BEF9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Subsidiary of Priceline.com Incorporated.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_BookingcomBvMember" xlink:label="loc_pcln_BookingcomBvMember_6367801728BB3CC32F1EE598E9E3BEF9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_BookingcomBvMember_6367801728BB3CC32F1EE598E9E3BEF9" xlink:to="lab_pcln_BookingcomBvMember_6367801728BB3CC32F1EE598E9E3BEF9" xlink:type="arc" />
    <link:label id="lab_pcln_AgodaMember_F17E7AD190BE1C592CD5E598E9E46D55_terseLabel_en-US" xlink:label="lab_pcln_AgodaMember_F17E7AD190BE1C592CD5E598E9E46D55" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">agoda [Member]</link:label>
    <link:label id="lab_pcln_AgodaMember_F17E7AD190BE1C592CD5E598E9E46D55_label_en-US" xlink:label="lab_pcln_AgodaMember_F17E7AD190BE1C592CD5E598E9E46D55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">agoda [Member]</link:label>
    <link:label id="lab_pcln_AgodaMember_F17E7AD190BE1C592CD5E598E9E46D55_documentation_en-US" xlink:label="lab_pcln_AgodaMember_F17E7AD190BE1C592CD5E598E9E46D55" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">agoda [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_AgodaMember" xlink:label="loc_pcln_AgodaMember_F17E7AD190BE1C592CD5E598E9E46D55" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_AgodaMember_F17E7AD190BE1C592CD5E598E9E46D55" xlink:to="lab_pcln_AgodaMember_F17E7AD190BE1C592CD5E598E9E46D55" xlink:type="arc" />
    <link:label id="lab_pcln_RentalcarsDotComMember_973DB631C384182C1E26E598E9E480AC_terseLabel_en-US" xlink:label="lab_pcln_RentalcarsDotComMember_973DB631C384182C1E26E598E9E480AC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Rentalcars Dot Com [Member]</link:label>
    <link:label id="lab_pcln_RentalcarsDotComMember_973DB631C384182C1E26E598E9E480AC_label_en-US" xlink:label="lab_pcln_RentalcarsDotComMember_973DB631C384182C1E26E598E9E480AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Rentalcars Dot Com [Member]</link:label>
    <link:label id="lab_pcln_RentalcarsDotComMember_973DB631C384182C1E26E598E9E480AC_documentation_en-US" xlink:label="lab_pcln_RentalcarsDotComMember_973DB631C384182C1E26E598E9E480AC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Rentalcar Dot Com [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_RentalcarsDotComMember" xlink:label="loc_pcln_RentalcarsDotComMember_973DB631C384182C1E26E598E9E480AC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_RentalcarsDotComMember_973DB631C384182C1E26E598E9E480AC" xlink:to="lab_pcln_RentalcarsDotComMember_973DB631C384182C1E26E598E9E480AC" xlink:type="arc" />
    <link:label id="lab_us-gaap_LeaseArrangementTypeAxis_5DE3C11EE8E33B91A8F6E598E9E4E368_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseArrangementTypeAxis_5DE3C11EE8E33B91A8F6E598E9E4E368" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Lease Arrangement, Type [Axis]</link:label>
    <link:label id="lab_us-gaap_LeaseArrangementTypeAxis_5DE3C11EE8E33B91A8F6E598E9E4E368_label_en-US" xlink:label="lab_us-gaap_LeaseArrangementTypeAxis_5DE3C11EE8E33B91A8F6E598E9E4E368" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lease Arrangement, Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LeaseArrangementTypeAxis" xlink:label="loc_us-gaap_LeaseArrangementTypeAxis_5DE3C11EE8E33B91A8F6E598E9E4E368" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeaseArrangementTypeAxis_5DE3C11EE8E33B91A8F6E598E9E4E368" xlink:to="lab_us-gaap_LeaseArrangementTypeAxis_5DE3C11EE8E33B91A8F6E598E9E4E368" xlink:type="arc" />
    <link:label id="lab_us-gaap_LeaseArrangementTypeDomain_ABAFDA5A4E34C9850E99E598E9E4FEF7_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseArrangementTypeDomain_ABAFDA5A4E34C9850E99E598E9E4FEF7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Lease Arrangement, Type [Domain]</link:label>
    <link:label id="lab_us-gaap_LeaseArrangementTypeDomain_ABAFDA5A4E34C9850E99E598E9E4FEF7_label_en-US" xlink:label="lab_us-gaap_LeaseArrangementTypeDomain_ABAFDA5A4E34C9850E99E598E9E4FEF7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lease Arrangement, Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LeaseArrangementTypeDomain" xlink:label="loc_us-gaap_LeaseArrangementTypeDomain_ABAFDA5A4E34C9850E99E598E9E4FEF7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LeaseArrangementTypeDomain_ABAFDA5A4E34C9850E99E598E9E4FEF7" xlink:to="lab_us-gaap_LeaseArrangementTypeDomain_ABAFDA5A4E34C9850E99E598E9E4FEF7" xlink:type="arc" />
    <link:label id="lab_pcln_OfficeLeasesMember_E97A7F8AB4E8903520D0E598E9E487B7_terseLabel_en-US" xlink:label="lab_pcln_OfficeLeasesMember_E97A7F8AB4E8903520D0E598E9E487B7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Office Leases [Member]</link:label>
    <link:label id="lab_pcln_OfficeLeasesMember_E97A7F8AB4E8903520D0E598E9E487B7_label_en-US" xlink:label="lab_pcln_OfficeLeasesMember_E97A7F8AB4E8903520D0E598E9E487B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Office Leases [Member]</link:label>
    <link:label id="lab_pcln_OfficeLeasesMember_E97A7F8AB4E8903520D0E598E9E487B7_documentation_en-US" xlink:label="lab_pcln_OfficeLeasesMember_E97A7F8AB4E8903520D0E598E9E487B7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Office Leases [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OfficeLeasesMember" xlink:label="loc_pcln_OfficeLeasesMember_E97A7F8AB4E8903520D0E598E9E487B7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OfficeLeasesMember_E97A7F8AB4E8903520D0E598E9E487B7" xlink:to="lab_pcln_OfficeLeasesMember_E97A7F8AB4E8903520D0E598E9E487B7" xlink:type="arc" />
    <link:label id="lab_pcln_DataCenterSpaceLeasesMember_E0B1876671CB3C00162AE598E9E4CB38_terseLabel_en-US" xlink:label="lab_pcln_DataCenterSpaceLeasesMember_E0B1876671CB3C00162AE598E9E4CB38" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Data Center Space, Leases [Member]</link:label>
    <link:label id="lab_pcln_DataCenterSpaceLeasesMember_E0B1876671CB3C00162AE598E9E4CB38_label_en-US" xlink:label="lab_pcln_DataCenterSpaceLeasesMember_E0B1876671CB3C00162AE598E9E4CB38" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Data Center Space, Leases [Member]</link:label>
    <link:label id="lab_pcln_DataCenterSpaceLeasesMember_E0B1876671CB3C00162AE598E9E4CB38_documentation_en-US" xlink:label="lab_pcln_DataCenterSpaceLeasesMember_E0B1876671CB3C00162AE598E9E4CB38" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Data Center Space, Leases [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DataCenterSpaceLeasesMember" xlink:label="loc_pcln_DataCenterSpaceLeasesMember_E0B1876671CB3C00162AE598E9E4CB38" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DataCenterSpaceLeasesMember_E0B1876671CB3C00162AE598E9E4CB38" xlink:to="lab_pcln_DataCenterSpaceLeasesMember_E0B1876671CB3C00162AE598E9E4CB38" xlink:type="arc" />
    <link:label id="lab_pcln_OperatingLeaseTypesLineItems_298BC7D1E84F6A6EE083E598E9E45BEF_terseLabel_en-US" xlink:label="lab_pcln_OperatingLeaseTypesLineItems_298BC7D1E84F6A6EE083E598E9E45BEF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Lease, Types [Line Items]</link:label>
    <link:label id="lab_pcln_OperatingLeaseTypesLineItems_298BC7D1E84F6A6EE083E598E9E45BEF_label_en-US" xlink:label="lab_pcln_OperatingLeaseTypesLineItems_298BC7D1E84F6A6EE083E598E9E45BEF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Types [Line Items]</link:label>
    <link:label id="lab_pcln_OperatingLeaseTypesLineItems_298BC7D1E84F6A6EE083E598E9E45BEF_documentation_en-US" xlink:label="lab_pcln_OperatingLeaseTypesLineItems_298BC7D1E84F6A6EE083E598E9E45BEF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">[Line Items] for Operating Lease, Types [Table]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OperatingLeaseTypesLineItems" xlink:label="loc_pcln_OperatingLeaseTypesLineItems_298BC7D1E84F6A6EE083E598E9E45BEF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OperatingLeaseTypesLineItems_298BC7D1E84F6A6EE083E598E9E45BEF" xlink:to="lab_pcln_OperatingLeaseTypesLineItems_298BC7D1E84F6A6EE083E598E9E45BEF" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesRentExpenseNet_70815B1FBA995E04D9E4E598E9E4363D_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesRentExpenseNet_70815B1FBA995E04D9E4E598E9E4363D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Leases, Rent Expense, Net</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesRentExpenseNet_70815B1FBA995E04D9E4E598E9E4363D_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesRentExpenseNet_70815B1FBA995E04D9E4E598E9E4363D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Rent Expense, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLeasesRentExpenseNet" xlink:label="loc_us-gaap_OperatingLeasesRentExpenseNet_70815B1FBA995E04D9E4E598E9E4363D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesRentExpenseNet_70815B1FBA995E04D9E4E598E9E4363D" xlink:to="lab_us-gaap_OperatingLeasesRentExpenseNet_70815B1FBA995E04D9E4E598E9E4363D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AreaOfRealEstateProperty_C85D535F4607B75C0D75E598E9E40014_terseLabel_en-US" xlink:label="lab_us-gaap_AreaOfRealEstateProperty_C85D535F4607B75C0D75E598E9E40014" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Area of Real Estate Property</link:label>
    <link:label id="lab_us-gaap_AreaOfRealEstateProperty_C85D535F4607B75C0D75E598E9E40014_label_en-US" xlink:label="lab_us-gaap_AreaOfRealEstateProperty_C85D535F4607B75C0D75E598E9E40014" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Area of Real Estate Property</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AreaOfRealEstateProperty" xlink:label="loc_us-gaap_AreaOfRealEstateProperty_C85D535F4607B75C0D75E598E9E40014" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AreaOfRealEstateProperty_C85D535F4607B75C0D75E598E9E40014" xlink:to="lab_us-gaap_AreaOfRealEstateProperty_C85D535F4607B75C0D75E598E9E40014" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_5238A5D1503E11A769C8E598E9E4A755_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_5238A5D1503E11A769C8E598E9E4A755" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2016</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_5238A5D1503E11A769C8E598E9E4A755_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_5238A5D1503E11A769C8E598E9E4A755" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments Due, Next Twelve Months</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_5238A5D1503E11A769C8E598E9E4A755" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_5238A5D1503E11A769C8E598E9E4A755" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_5238A5D1503E11A769C8E598E9E4A755" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_15237DD47888DEB15DEBE598E9E4DE49_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_15237DD47888DEB15DEBE598E9E4DE49" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2017</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_15237DD47888DEB15DEBE598E9E4DE49_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_15237DD47888DEB15DEBE598E9E4DE49" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Two Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_15237DD47888DEB15DEBE598E9E4DE49" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_15237DD47888DEB15DEBE598E9E4DE49" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_15237DD47888DEB15DEBE598E9E4DE49" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_979FA8E494EA68CE730AE598E9E4CD3E_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_979FA8E494EA68CE730AE598E9E4CD3E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_979FA8E494EA68CE730AE598E9E4CD3E_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_979FA8E494EA68CE730AE598E9E4CD3E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Three Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_979FA8E494EA68CE730AE598E9E4CD3E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_979FA8E494EA68CE730AE598E9E4CD3E" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_979FA8E494EA68CE730AE598E9E4CD3E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_1FBEBA6F3DBF994C2FC3E598E9E40918_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_1FBEBA6F3DBF994C2FC3E598E9E40918" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2019</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_1FBEBA6F3DBF994C2FC3E598E9E40918_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_1FBEBA6F3DBF994C2FC3E598E9E40918" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Four Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_1FBEBA6F3DBF994C2FC3E598E9E40918" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_1FBEBA6F3DBF994C2FC3E598E9E40918" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_1FBEBA6F3DBF994C2FC3E598E9E40918" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_173BCA5D6A2B93D7C705E598E9E4BDFF_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_173BCA5D6A2B93D7C705E598E9E4BDFF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_173BCA5D6A2B93D7C705E598E9E4BDFF_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_173BCA5D6A2B93D7C705E598E9E4BDFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Five Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_173BCA5D6A2B93D7C705E598E9E4BDFF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_173BCA5D6A2B93D7C705E598E9E4BDFF" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_173BCA5D6A2B93D7C705E598E9E4BDFF" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_D9A56B8501D6B8C56B21E598E9E49206_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_D9A56B8501D6B8C56B21E598E9E49206" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">After 2020</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_D9A56B8501D6B8C56B21E598E9E49206_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_D9A56B8501D6B8C56B21E598E9E49206" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due Thereafter</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_D9A56B8501D6B8C56B21E598E9E49206" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_D9A56B8501D6B8C56B21E598E9E49206" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_D9A56B8501D6B8C56B21E598E9E49206" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_DA73DBFEE5F990E8D056E598E9E40BDF_totalLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_DA73DBFEE5F990E8D056E598E9E40BDF" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_DA73DBFEE5F990E8D056E598E9E40BDF_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_DA73DBFEE5F990E8D056E598E9E40BDF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments Due</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDue" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_DA73DBFEE5F990E8D056E598E9E40BDF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_DA73DBFEE5F990E8D056E598E9E40BDF" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_DA73DBFEE5F990E8D056E598E9E40BDF" xlink:type="arc" />
    <link:label id="lab_us-gaap_BasisOfPresentationAndSignificantAccountingPoliciesTextBlock_01693F0BDAFE2A71DE08550F89477D90_terseLabel_en-US" xlink:label="lab_us-gaap_BasisOfPresentationAndSignificantAccountingPoliciesTextBlock_01693F0BDAFE2A71DE08550F89477D90" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES</link:label>
    <link:label id="lab_us-gaap_BasisOfPresentationAndSignificantAccountingPoliciesTextBlock_01693F0BDAFE2A71DE08550F89477D90_label_en-US" xlink:label="lab_us-gaap_BasisOfPresentationAndSignificantAccountingPoliciesTextBlock_01693F0BDAFE2A71DE08550F89477D90" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Basis of Presentation and Significant Accounting Policies [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BasisOfPresentationAndSignificantAccountingPoliciesTextBlock" xlink:label="loc_us-gaap_BasisOfPresentationAndSignificantAccountingPoliciesTextBlock_01693F0BDAFE2A71DE08550F89477D90" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BasisOfPresentationAndSignificantAccountingPoliciesTextBlock_01693F0BDAFE2A71DE08550F89477D90" xlink:to="lab_us-gaap_BasisOfPresentationAndSignificantAccountingPoliciesTextBlock_01693F0BDAFE2A71DE08550F89477D90" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_364F7DAC75C3C7F3F5A0D83EC0AAE5F6_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_364F7DAC75C3C7F3F5A0D83EC0AAE5F6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets by Major Class [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_364F7DAC75C3C7F3F5A0D83EC0AAE5F6_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_364F7DAC75C3C7F3F5A0D83EC0AAE5F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_364F7DAC75C3C7F3F5A0D83EC0AAE5F6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_364F7DAC75C3C7F3F5A0D83EC0AAE5F6" xlink:to="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_364F7DAC75C3C7F3F5A0D83EC0AAE5F6" xlink:type="arc" />
    <link:label id="lab_us-gaap_DistributionRightsMember_00F3F9DC94C0D33D38BED83EC0ABECF7_terseLabel_en-US" xlink:label="lab_us-gaap_DistributionRightsMember_00F3F9DC94C0D33D38BED83EC0ABECF7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Supply and distribution agreements</link:label>
    <link:label id="lab_us-gaap_DistributionRightsMember_00F3F9DC94C0D33D38BED83EC0ABECF7_label_en-US" xlink:label="lab_us-gaap_DistributionRightsMember_00F3F9DC94C0D33D38BED83EC0ABECF7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Distribution Rights [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DistributionRightsMember" xlink:label="loc_us-gaap_DistributionRightsMember_00F3F9DC94C0D33D38BED83EC0ABECF7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DistributionRightsMember_00F3F9DC94C0D33D38BED83EC0ABECF7" xlink:to="lab_us-gaap_DistributionRightsMember_00F3F9DC94C0D33D38BED83EC0ABECF7" xlink:type="arc" />
    <link:label id="lab_us-gaap_PatentedTechnologyMember_DCE2DEBB814310504F9BD83EC0ABCA7A_terseLabel_en-US" xlink:label="lab_us-gaap_PatentedTechnologyMember_DCE2DEBB814310504F9BD83EC0ABCA7A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Technology</link:label>
    <link:label id="lab_us-gaap_PatentedTechnologyMember_DCE2DEBB814310504F9BD83EC0ABCA7A_label_en-US" xlink:label="lab_us-gaap_PatentedTechnologyMember_DCE2DEBB814310504F9BD83EC0ABCA7A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Patented Technology [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PatentedTechnologyMember" xlink:label="loc_us-gaap_PatentedTechnologyMember_DCE2DEBB814310504F9BD83EC0ABCA7A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PatentedTechnologyMember_DCE2DEBB814310504F9BD83EC0ABCA7A" xlink:to="lab_us-gaap_PatentedTechnologyMember_DCE2DEBB814310504F9BD83EC0ABCA7A" xlink:type="arc" />
    <link:label id="lab_us-gaap_PatentsMember_3417396FD1C9BBB6EFBDD83EC0AB60B8_terseLabel_en-US" xlink:label="lab_us-gaap_PatentsMember_3417396FD1C9BBB6EFBDD83EC0AB60B8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Patents</link:label>
    <link:label id="lab_us-gaap_PatentsMember_3417396FD1C9BBB6EFBDD83EC0AB60B8_label_en-US" xlink:label="lab_us-gaap_PatentsMember_3417396FD1C9BBB6EFBDD83EC0AB60B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Patents [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PatentsMember" xlink:label="loc_us-gaap_PatentsMember_3417396FD1C9BBB6EFBDD83EC0AB60B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PatentsMember_3417396FD1C9BBB6EFBDD83EC0AB60B8" xlink:to="lab_us-gaap_PatentsMember_3417396FD1C9BBB6EFBDD83EC0AB60B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_InternetDomainNamesMember_A99966CF89DC1D52A92AD83EC0AB6B26_terseLabel_en-US" xlink:label="lab_us-gaap_InternetDomainNamesMember_A99966CF89DC1D52A92AD83EC0AB6B26" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Internet domain names</link:label>
    <link:label id="lab_us-gaap_InternetDomainNamesMember_A99966CF89DC1D52A92AD83EC0AB6B26_label_en-US" xlink:label="lab_us-gaap_InternetDomainNamesMember_A99966CF89DC1D52A92AD83EC0AB6B26" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Internet Domain Names [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InternetDomainNamesMember" xlink:label="loc_us-gaap_InternetDomainNamesMember_A99966CF89DC1D52A92AD83EC0AB6B26" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InternetDomainNamesMember_A99966CF89DC1D52A92AD83EC0AB6B26" xlink:to="lab_us-gaap_InternetDomainNamesMember_A99966CF89DC1D52A92AD83EC0AB6B26" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoncompeteAgreementsMember_7ED221D95394A7D27651D83EC0AB0A5F_terseLabel_en-US" xlink:label="lab_us-gaap_NoncompeteAgreementsMember_7ED221D95394A7D27651D83EC0AB0A5F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Non-compete agreements</link:label>
    <link:label id="lab_us-gaap_NoncompeteAgreementsMember_7ED221D95394A7D27651D83EC0AB0A5F_label_en-US" xlink:label="lab_us-gaap_NoncompeteAgreementsMember_7ED221D95394A7D27651D83EC0AB0A5F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncompete Agreements [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NoncompeteAgreementsMember" xlink:label="loc_us-gaap_NoncompeteAgreementsMember_7ED221D95394A7D27651D83EC0AB0A5F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoncompeteAgreementsMember_7ED221D95394A7D27651D83EC0AB0A5F" xlink:to="lab_us-gaap_NoncompeteAgreementsMember_7ED221D95394A7D27651D83EC0AB0A5F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherIntangibleAssetsMember_052FB18E67609A047C94D83EC0AB0B2C_terseLabel_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsMember_052FB18E67609A047C94D83EC0AB0B2C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other Intangible Assets [Member]</link:label>
    <link:label id="lab_us-gaap_OtherIntangibleAssetsMember_052FB18E67609A047C94D83EC0AB0B2C_label_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsMember_052FB18E67609A047C94D83EC0AB0B2C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Intangible Assets [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherIntangibleAssetsMember" xlink:label="loc_us-gaap_OtherIntangibleAssetsMember_052FB18E67609A047C94D83EC0AB0B2C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherIntangibleAssetsMember_052FB18E67609A047C94D83EC0AB0B2C" xlink:to="lab_us-gaap_OtherIntangibleAssetsMember_052FB18E67609A047C94D83EC0AB0B2C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_60D828680558E7E5ACF5D83EC0AC01BD_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_60D828680558E7E5ACF5D83EC0AC01BD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-lived intangible assets</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_60D828680558E7E5ACF5D83EC0AC01BD_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_60D828680558E7E5ACF5D83EC0AC01BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsLineItems" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_60D828680558E7E5ACF5D83EC0AC01BD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_60D828680558E7E5ACF5D83EC0AC01BD" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_60D828680558E7E5ACF5D83EC0AC01BD" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGross_4D36D4C4296047A05DF2D83EC0AC626A_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGross_4D36D4C4296047A05DF2D83EC0AC626A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross Carrying Amount</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGross_4D36D4C4296047A05DF2D83EC0AC626A_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGross_4D36D4C4296047A05DF2D83EC0AC626A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsGross_4D36D4C4296047A05DF2D83EC0AC626A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGross_4D36D4C4296047A05DF2D83EC0AC626A" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsGross_4D36D4C4296047A05DF2D83EC0AC626A" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_F099AA7BA73214C1F444D83EC0AC36B1_negatedLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_F099AA7BA73214C1F444D83EC0AC36B1" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Accumulated Amortization</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_F099AA7BA73214C1F444D83EC0AC36B1_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_F099AA7BA73214C1F444D83EC0AC36B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Accumulated Amortization</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_F099AA7BA73214C1F444D83EC0AC36B1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_F099AA7BA73214C1F444D83EC0AC36B1" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_F099AA7BA73214C1F444D83EC0AC36B1" xlink:type="arc" />
    <link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_2E3FD2808E5D3E2833BAD83EC0AC08FD_totalLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_2E3FD2808E5D3E2833BAD83EC0AC08FD" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net Carrying Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_2E3FD2808E5D3E2833BAD83EC0AC08FD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_2E3FD2808E5D3E2833BAD83EC0AC08FD" xlink:to="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_2E3FD2808E5D3E2833BAD83EC0AC08FD" xlink:type="arc" />
    <link:label id="lab_pcln_FiniteLivedIntangiblesWeightedAverageUsefulLife_7D1740F56B6804115FCDD83EC0B1394F_terseLabel_en-US" xlink:label="lab_pcln_FiniteLivedIntangiblesWeightedAverageUsefulLife_7D1740F56B6804115FCDD83EC0B1394F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted Average Useful Life</link:label>
    <link:label id="lab_pcln_FiniteLivedIntangiblesWeightedAverageUsefulLife_7D1740F56B6804115FCDD83EC0B1394F_label_en-US" xlink:label="lab_pcln_FiniteLivedIntangiblesWeightedAverageUsefulLife_7D1740F56B6804115FCDD83EC0B1394F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite Lived Intangibles, Weighted Average Useful Life</link:label>
    <link:label id="lab_pcln_FiniteLivedIntangiblesWeightedAverageUsefulLife_7D1740F56B6804115FCDD83EC0B1394F_documentation_en-US" xlink:label="lab_pcln_FiniteLivedIntangiblesWeightedAverageUsefulLife_7D1740F56B6804115FCDD83EC0B1394F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Finite Lived Intangibles, Weighted Average Useful Life</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_FiniteLivedIntangiblesWeightedAverageUsefulLife" xlink:label="loc_pcln_FiniteLivedIntangiblesWeightedAverageUsefulLife_7D1740F56B6804115FCDD83EC0B1394F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_FiniteLivedIntangiblesWeightedAverageUsefulLife_7D1740F56B6804115FCDD83EC0B1394F" xlink:to="lab_pcln_FiniteLivedIntangiblesWeightedAverageUsefulLife_7D1740F56B6804115FCDD83EC0B1394F" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_D4DFA48265B9CDD0A5CBD83EC0B1D579_verboseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_D4DFA48265B9CDD0A5CBD83EC0B1D579" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Intangible assets amortization expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_D4DFA48265B9CDD0A5CBD83EC0B1D579" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_D4DFA48265B9CDD0A5CBD83EC0B1D579" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_D4DFA48265B9CDD0A5CBD83EC0B1D579" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_3C0D8501BD5B209DAC31D83EC0B1955D_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_3C0D8501BD5B209DAC31D83EC0B1955D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Annual estimated amortization expense for intangible assets</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_3C0D8501BD5B209DAC31D83EC0B1955D_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_3C0D8501BD5B209DAC31D83EC0B1955D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Net, Amortization Expense, Fiscal Year Maturity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_3C0D8501BD5B209DAC31D83EC0B1955D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_3C0D8501BD5B209DAC31D83EC0B1955D" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_3C0D8501BD5B209DAC31D83EC0B1955D" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_835C86EA57A4AD1BA0A8D83EC0B1F088_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_835C86EA57A4AD1BA0A8D83EC0B1F088" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2016</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_835C86EA57A4AD1BA0A8D83EC0B1F088_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_835C86EA57A4AD1BA0A8D83EC0B1F088" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Next Twelve Months</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_835C86EA57A4AD1BA0A8D83EC0B1F088" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_835C86EA57A4AD1BA0A8D83EC0B1F088" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_835C86EA57A4AD1BA0A8D83EC0B1F088" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_06857784CED006B2FAF7D83EC0B2FD4A_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_06857784CED006B2FAF7D83EC0B2FD4A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2017</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_06857784CED006B2FAF7D83EC0B2FD4A_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_06857784CED006B2FAF7D83EC0B2FD4A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Two</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_06857784CED006B2FAF7D83EC0B2FD4A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_06857784CED006B2FAF7D83EC0B2FD4A" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_06857784CED006B2FAF7D83EC0B2FD4A" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_AAE4901E3F14E856291ED83EC0B21F40_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_AAE4901E3F14E856291ED83EC0B21F40" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_AAE4901E3F14E856291ED83EC0B21F40_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_AAE4901E3F14E856291ED83EC0B21F40" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Three</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_AAE4901E3F14E856291ED83EC0B21F40" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_AAE4901E3F14E856291ED83EC0B21F40" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_AAE4901E3F14E856291ED83EC0B21F40" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_C568B434A522FF0CE9D3D83EC0B299DC_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_C568B434A522FF0CE9D3D83EC0B299DC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2019</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_C568B434A522FF0CE9D3D83EC0B299DC_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_C568B434A522FF0CE9D3D83EC0B299DC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Four</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_C568B434A522FF0CE9D3D83EC0B299DC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_C568B434A522FF0CE9D3D83EC0B299DC" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_C568B434A522FF0CE9D3D83EC0B299DC" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_E5A01FB8F2AA5BF80693D83EC0B2B765_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_E5A01FB8F2AA5BF80693D83EC0B2B765" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_E5A01FB8F2AA5BF80693D83EC0B2B765_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_E5A01FB8F2AA5BF80693D83EC0B2B765" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Five</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_E5A01FB8F2AA5BF80693D83EC0B2B765" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_E5A01FB8F2AA5BF80693D83EC0B2B765" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_E5A01FB8F2AA5BF80693D83EC0B2B765" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_3D7ED786FDFB264005EBD83EC0B27682_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_3D7ED786FDFB264005EBD83EC0B27682" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_3D7ED786FDFB264005EBD83EC0B27682_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_3D7ED786FDFB264005EBD83EC0B27682" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, after Year Five</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_3D7ED786FDFB264005EBD83EC0B27682" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_3D7ED786FDFB264005EBD83EC0B27682" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_3D7ED786FDFB264005EBD83EC0B27682" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_90B24A3FF543935CF6B5D83EC0B217FA_totalLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_90B24A3FF543935CF6B5D83EC0B217FA" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_90B24A3FF543935CF6B5D83EC0B217FA_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_90B24A3FF543935CF6B5D83EC0B217FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_90B24A3FF543935CF6B5D83EC0B217FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNet_90B24A3FF543935CF6B5D83EC0B217FA" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNet_90B24A3FF543935CF6B5D83EC0B217FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillRollForward_1363506DC7DCD7D52238D83EC0B217CE_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillRollForward_1363506DC7DCD7D52238D83EC0B217CE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:label id="lab_us-gaap_GoodwillRollForward_1363506DC7DCD7D52238D83EC0B217CE_label_en-US" xlink:label="lab_us-gaap_GoodwillRollForward_1363506DC7DCD7D52238D83EC0B217CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GoodwillRollForward" xlink:label="loc_us-gaap_GoodwillRollForward_1363506DC7DCD7D52238D83EC0B217CE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillRollForward_1363506DC7DCD7D52238D83EC0B217CE" xlink:to="lab_us-gaap_GoodwillRollForward_1363506DC7DCD7D52238D83EC0B217CE" xlink:type="arc" />
    <link:label id="lab_us-gaap_Goodwill_0E8D4531190696DB645AD83EC0B2C199_periodStartLabel_en-US" xlink:label="lab_us-gaap_Goodwill_0E8D4531190696DB645AD83EC0B2C199" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance, beginning of year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_0E8D4531190696DB645AD83EC0B2C199" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_0E8D4531190696DB645AD83EC0B2C199" xlink:to="lab_us-gaap_Goodwill_0E8D4531190696DB645AD83EC0B2C199" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAcquiredDuringPeriod_8AD8E518356D779A2927D83EC0B237A6_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillAcquiredDuringPeriod_8AD8E518356D779A2927D83EC0B237A6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquisitions</link:label>
    <link:label id="lab_us-gaap_GoodwillAcquiredDuringPeriod_8AD8E518356D779A2927D83EC0B237A6_label_en-US" xlink:label="lab_us-gaap_GoodwillAcquiredDuringPeriod_8AD8E518356D779A2927D83EC0B237A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill, Acquired During Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GoodwillAcquiredDuringPeriod" xlink:label="loc_us-gaap_GoodwillAcquiredDuringPeriod_8AD8E518356D779A2927D83EC0B237A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAcquiredDuringPeriod_8AD8E518356D779A2927D83EC0B237A6" xlink:to="lab_us-gaap_GoodwillAcquiredDuringPeriod_8AD8E518356D779A2927D83EC0B237A6" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillTranslationAdjustments_EA5D2C93779E7E5F6F41D83EC0B2EF17_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillTranslationAdjustments_EA5D2C93779E7E5F6F41D83EC0B2EF17" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Currency translation adjustments</link:label>
    <link:label id="lab_us-gaap_GoodwillTranslationAdjustments_EA5D2C93779E7E5F6F41D83EC0B2EF17_label_en-US" xlink:label="lab_us-gaap_GoodwillTranslationAdjustments_EA5D2C93779E7E5F6F41D83EC0B2EF17" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill, Translation Adjustments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GoodwillTranslationAdjustments" xlink:label="loc_us-gaap_GoodwillTranslationAdjustments_EA5D2C93779E7E5F6F41D83EC0B2EF17" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillTranslationAdjustments_EA5D2C93779E7E5F6F41D83EC0B2EF17" xlink:to="lab_us-gaap_GoodwillTranslationAdjustments_EA5D2C93779E7E5F6F41D83EC0B2EF17" xlink:type="arc" />
    <link:label id="lab_us-gaap_Goodwill_CDAFEAD76BACD4E169C2D83EC0B31C21_periodEndLabel_en-US" xlink:label="lab_us-gaap_Goodwill_CDAFEAD76BACD4E169C2D83EC0B31C21" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance, end of year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_CDAFEAD76BACD4E169C2D83EC0B31C21" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_CDAFEAD76BACD4E169C2D83EC0B31C21" xlink:to="lab_us-gaap_Goodwill_CDAFEAD76BACD4E169C2D83EC0B31C21" xlink:type="arc" />
    <link:label id="lab_pcln_ReportingUnitAmountofCarryingValue_BCE375794C03E20D53ACD83EC0B3BFEA_terseLabel_en-US" xlink:label="lab_pcln_ReportingUnitAmountofCarryingValue_BCE375794C03E20D53ACD83EC0B3BFEA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reporting Unit, Amount of Carrying Value</link:label>
    <link:label id="lab_pcln_ReportingUnitAmountofCarryingValue_BCE375794C03E20D53ACD83EC0B3BFEA_label_en-US" xlink:label="lab_pcln_ReportingUnitAmountofCarryingValue_BCE375794C03E20D53ACD83EC0B3BFEA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reporting Unit, Amount of Carrying Value</link:label>
    <link:label id="lab_pcln_ReportingUnitAmountofCarryingValue_BCE375794C03E20D53ACD83EC0B3BFEA_documentation_en-US" xlink:label="lab_pcln_ReportingUnitAmountofCarryingValue_BCE375794C03E20D53ACD83EC0B3BFEA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Reporting Unit, Amount of Carrying Value</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ReportingUnitAmountofCarryingValue" xlink:label="loc_pcln_ReportingUnitAmountofCarryingValue_BCE375794C03E20D53ACD83EC0B3BFEA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ReportingUnitAmountofCarryingValue_BCE375794C03E20D53ACD83EC0B3BFEA" xlink:to="lab_pcln_ReportingUnitAmountofCarryingValue_BCE375794C03E20D53ACD83EC0B3BFEA" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesOfLesseeDisclosureTextBlock_5554388380A4C7D2BB79550F8E4D1656_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesOfLesseeDisclosureTextBlock_5554388380A4C7D2BB79550F8E4D1656" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Minimum payments for operating leases</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesOfLesseeDisclosureTextBlock_5554388380A4C7D2BB79550F8E4D1656_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesOfLesseeDisclosureTextBlock_5554388380A4C7D2BB79550F8E4D1656" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases of Lessee Disclosure [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLeasesOfLesseeDisclosureTextBlock" xlink:label="loc_us-gaap_OperatingLeasesOfLesseeDisclosureTextBlock_5554388380A4C7D2BB79550F8E4D1656" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesOfLesseeDisclosureTextBlock_5554388380A4C7D2BB79550F8E4D1656" xlink:to="lab_us-gaap_OperatingLeasesOfLesseeDisclosureTextBlock_5554388380A4C7D2BB79550F8E4D1656" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_76A34CEC377C1843E3B4550F8A205D58_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_76A34CEC377C1843E3B4550F8A205D58" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_76A34CEC377C1843E3B4550F8A205D58_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_76A34CEC377C1843E3B4550F8A205D58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTextBlock_76A34CEC377C1843E3B4550F8A205D58" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTextBlock_76A34CEC377C1843E3B4550F8A205D58" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentTextBlock_76A34CEC377C1843E3B4550F8A205D58" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_189D0C7340F2EDF6125FD839B3B289FF_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_189D0C7340F2EDF6125FD839B3B289FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reconciliation of effective income tax rate and amount computed using expected U.S. statutory federal rate</link:label>
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_189D0C7340F2EDF6125FD839B3B289FF_label_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_189D0C7340F2EDF6125FD839B3B289FF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Amount [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_189D0C7340F2EDF6125FD839B3B289FF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_189D0C7340F2EDF6125FD839B3B289FF" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefitContinuingOperationsIncomeTaxReconciliationAbstract_189D0C7340F2EDF6125FD839B3B289FF" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_3E7BA6F23E5BB32BEAFCD839B3B29ED8_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_3E7BA6F23E5BB32BEAFCD839B3B29ED8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax expense at federal statutory rate</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_3E7BA6F23E5BB32BEAFCD839B3B29ED8_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_3E7BA6F23E5BB32BEAFCD839B3B29ED8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation at Federal Statutory Income Tax Rate, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate" xlink:label="loc_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_3E7BA6F23E5BB32BEAFCD839B3B29ED8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_3E7BA6F23E5BB32BEAFCD839B3B29ED8" xlink:to="lab_us-gaap_IncomeTaxReconciliationIncomeTaxExpenseBenefitAtFederalStatutoryIncomeTaxRate_3E7BA6F23E5BB32BEAFCD839B3B29ED8" xlink:type="arc" />
    <link:label id="lab_pcln_IncomeTaxReconciliationAdjustmentDueToAbstract_15196216A85906C9150ED839B3B236BF_terseLabel_en-US" xlink:label="lab_pcln_IncomeTaxReconciliationAdjustmentDueToAbstract_15196216A85906C9150ED839B3B236BF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustment due to:</link:label>
    <link:label id="lab_pcln_IncomeTaxReconciliationAdjustmentDueToAbstract_15196216A85906C9150ED839B3B236BF_label_en-US" xlink:label="lab_pcln_IncomeTaxReconciliationAdjustmentDueToAbstract_15196216A85906C9150ED839B3B236BF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation Adjustment Due to [Abstract]</link:label>
    <link:label id="lab_pcln_IncomeTaxReconciliationAdjustmentDueToAbstract_15196216A85906C9150ED839B3B236BF_documentation_en-US" xlink:label="lab_pcln_IncomeTaxReconciliationAdjustmentDueToAbstract_15196216A85906C9150ED839B3B236BF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">-- None. No documentation exists for this element. --</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_IncomeTaxReconciliationAdjustmentDueToAbstract" xlink:label="loc_pcln_IncomeTaxReconciliationAdjustmentDueToAbstract_15196216A85906C9150ED839B3B236BF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_IncomeTaxReconciliationAdjustmentDueToAbstract_15196216A85906C9150ED839B3B236BF" xlink:to="lab_pcln_IncomeTaxReconciliationAdjustmentDueToAbstract_15196216A85906C9150ED839B3B236BF" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_A80F9A6BD9AD9D65864FD839B3B234D7_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_A80F9A6BD9AD9D65864FD839B3B234D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign rate differential</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_A80F9A6BD9AD9D65864FD839B3B234D7_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_A80F9A6BD9AD9D65864FD839B3B234D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Foreign Income Tax Rate Differential, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential" xlink:label="loc_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_A80F9A6BD9AD9D65864FD839B3B234D7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_A80F9A6BD9AD9D65864FD839B3B234D7" xlink:to="lab_us-gaap_IncomeTaxReconciliationForeignIncomeTaxRateDifferential_A80F9A6BD9AD9D65864FD839B3B234D7" xlink:type="arc" />
    <link:label id="lab_pcln_IncomeTaxReconciliationInnovationBoxTaxBenefit_1EC2AEA6334C26DFB9C7D839B3B2DC0C_negatedTerseLabel_en-US" xlink:label="lab_pcln_IncomeTaxReconciliationInnovationBoxTaxBenefit_1EC2AEA6334C26DFB9C7D839B3B2DC0C" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Innovation Box Tax benefit</link:label>
    <link:label id="lab_pcln_IncomeTaxReconciliationInnovationBoxTaxBenefit_1EC2AEA6334C26DFB9C7D839B3B2DC0C_label_en-US" xlink:label="lab_pcln_IncomeTaxReconciliationInnovationBoxTaxBenefit_1EC2AEA6334C26DFB9C7D839B3B2DC0C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation, Innovation Box Tax Benefit</link:label>
    <link:label id="lab_pcln_IncomeTaxReconciliationInnovationBoxTaxBenefit_1EC2AEA6334C26DFB9C7D839B3B2DC0C_documentation_en-US" xlink:label="lab_pcln_IncomeTaxReconciliationInnovationBoxTaxBenefit_1EC2AEA6334C26DFB9C7D839B3B2DC0C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Income Tax Reconciliation, Innovation Box Tax Benefit</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_IncomeTaxReconciliationInnovationBoxTaxBenefit" xlink:label="loc_pcln_IncomeTaxReconciliationInnovationBoxTaxBenefit_1EC2AEA6334C26DFB9C7D839B3B2DC0C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_IncomeTaxReconciliationInnovationBoxTaxBenefit_1EC2AEA6334C26DFB9C7D839B3B2DC0C" xlink:to="lab_pcln_IncomeTaxReconciliationInnovationBoxTaxBenefit_1EC2AEA6334C26DFB9C7D839B3B2DC0C" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_4FD1272AE300588DCA03D839B3B24A4B_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_4FD1272AE300588DCA03D839B3B24A4B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_4FD1272AE300588DCA03D839B3B24A4B_label_en-US" xlink:label="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_4FD1272AE300588DCA03D839B3B24A4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Effective Income Tax Rate Reconciliation, Other Adjustments, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxReconciliationOtherAdjustments" xlink:label="loc_us-gaap_IncomeTaxReconciliationOtherAdjustments_4FD1272AE300588DCA03D839B3B24A4B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxReconciliationOtherAdjustments_4FD1272AE300588DCA03D839B3B24A4B" xlink:to="lab_us-gaap_IncomeTaxReconciliationOtherAdjustments_4FD1272AE300588DCA03D839B3B24A4B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_7EDC9FE47E7FEBF7D188D839B3B2A44E_terseLabel_en-US" xlink:label="lab_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_7EDC9FE47E7FEBF7D188D839B3B2A44E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrecognized tax benefits</link:label>
    <link:label id="lab_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_7EDC9FE47E7FEBF7D188D839B3B2A44E_label_en-US" xlink:label="lab_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_7EDC9FE47E7FEBF7D188D839B3B2A44E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reconciliation of Unrecognized Tax Benefits, Excluding Amounts Pertaining to Examined Tax Returns [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward" xlink:label="loc_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_7EDC9FE47E7FEBF7D188D839B3B2A44E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_7EDC9FE47E7FEBF7D188D839B3B2A44E" xlink:to="lab_us-gaap_ReconciliationOfUnrecognizedTaxBenefitsExcludingAmountsPertainingToExaminedTaxReturnsRollForward_7EDC9FE47E7FEBF7D188D839B3B2A44E" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefits_2CEC11960C373DB7E83AD839B3B2E691_periodStartLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefits_2CEC11960C373DB7E83AD839B3B2E691" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Unrecognized tax benefit &#8212; January 1</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefits_2CEC11960C373DB7E83AD839B3B2E691_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefits_2CEC11960C373DB7E83AD839B3B2E691" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_UnrecognizedTaxBenefits" xlink:label="loc_us-gaap_UnrecognizedTaxBenefits_2CEC11960C373DB7E83AD839B3B2E691" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefits_2CEC11960C373DB7E83AD839B3B2E691" xlink:to="lab_us-gaap_UnrecognizedTaxBenefits_2CEC11960C373DB7E83AD839B3B2E691" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_3B3C65671398C29824BDD839B3B2C116_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_3B3C65671398C29824BDD839B3B2C116" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross increases &#8212; tax positions in current period</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_3B3C65671398C29824BDD839B3B2C116_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_3B3C65671398C29824BDD839B3B2C116" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Increase Resulting from Current Period Tax Positions</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_3B3C65671398C29824BDD839B3B2C116" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_3B3C65671398C29824BDD839B3B2C116" xlink:to="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromCurrentPeriodTaxPositions_3B3C65671398C29824BDD839B3B2C116" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_01C5E5FABD4E154B4604D839B3B2153F_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_01C5E5FABD4E154B4604D839B3B2153F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross increases &#8212; tax positions in prior periods</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_01C5E5FABD4E154B4604D839B3B2153F_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_01C5E5FABD4E154B4604D839B3B2153F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Increase Resulting from Prior Period Tax Positions</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_01C5E5FABD4E154B4604D839B3B2153F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_01C5E5FABD4E154B4604D839B3B2153F" xlink:to="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromPriorPeriodTaxPositions_01C5E5FABD4E154B4604D839B3B2153F" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_DE07C0C30C965AB532C2D839B3B32D04_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_DE07C0C30C965AB532C2D839B3B32D04" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase acquired in business combination</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_DE07C0C30C965AB532C2D839B3B32D04_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_DE07C0C30C965AB532C2D839B3B32D04" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Increase Resulting from Acquisition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_DE07C0C30C965AB532C2D839B3B32D04" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_DE07C0C30C965AB532C2D839B3B32D04" xlink:to="lab_us-gaap_UnrecognizedTaxBenefitsIncreasesResultingFromAcquisition_DE07C0C30C965AB532C2D839B3B32D04" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_1617FD4F00554238F63BD839B3B3A578_negatedLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_1617FD4F00554238F63BD839B3B3A578" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Gross decreases &#8212; tax positions in prior periods</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_1617FD4F00554238F63BD839B3B3A578_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_1617FD4F00554238F63BD839B3B3A578" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Decrease Resulting from Prior Period Tax Positions</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_1617FD4F00554238F63BD839B3B3A578" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_1617FD4F00554238F63BD839B3B3A578" xlink:to="lab_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromPriorPeriodTaxPositions_1617FD4F00554238F63BD839B3B3A578" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_D0B393AB47BB1AD64513D839B3B37E23_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_D0B393AB47BB1AD64513D839B3B37E23" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Reduction due to lapse in statute of limitations</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_D0B393AB47BB1AD64513D839B3B37E23_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_D0B393AB47BB1AD64513D839B3B37E23" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Reduction Resulting from Lapse of Applicable Statute of Limitations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_D0B393AB47BB1AD64513D839B3B37E23" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_D0B393AB47BB1AD64513D839B3B37E23" xlink:to="lab_us-gaap_UnrecognizedTaxBenefitsReductionsResultingFromLapseOfApplicableStatuteOfLimitations_D0B393AB47BB1AD64513D839B3B37E23" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_40491B1FD7A46BF94960D839B3B32BF7_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_40491B1FD7A46BF94960D839B3B32BF7" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Reduction due to settlements during the current period</link:label>
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_40491B1FD7A46BF94960D839B3B32BF7_label_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_40491B1FD7A46BF94960D839B3B32BF7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecognized Tax Benefits, Decrease Resulting from Settlements with Taxing Authorities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities" xlink:label="loc_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_40491B1FD7A46BF94960D839B3B32BF7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_40491B1FD7A46BF94960D839B3B32BF7" xlink:to="lab_us-gaap_UnrecognizedTaxBenefitsDecreasesResultingFromSettlementsWithTaxingAuthorities_40491B1FD7A46BF94960D839B3B32BF7" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecognizedTaxBenefits_946CDF6DDAF1BCC06ABCD839B3B3228E_periodEndLabel_en-US" xlink:label="lab_us-gaap_UnrecognizedTaxBenefits_946CDF6DDAF1BCC06ABCD839B3B3228E" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Unrecognized tax benefit &#8212; December 31</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_UnrecognizedTaxBenefits" xlink:label="loc_us-gaap_UnrecognizedTaxBenefits_946CDF6DDAF1BCC06ABCD839B3B3228E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecognizedTaxBenefits_946CDF6DDAF1BCC06ABCD839B3B3228E" xlink:to="lab_us-gaap_UnrecognizedTaxBenefits_946CDF6DDAF1BCC06ABCD839B3B3228E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfDebtTableTextBlock_982B2103B3EFE0A2B847DB0573F84CC4_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtTableTextBlock_982B2103B3EFE0A2B847DB0573F84CC4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Debt</link:label>
    <link:label id="lab_us-gaap_ScheduleOfDebtTableTextBlock_982B2103B3EFE0A2B847DB0573F84CC4_label_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtTableTextBlock_982B2103B3EFE0A2B847DB0573F84CC4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Debt [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfDebtTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfDebtTableTextBlock_982B2103B3EFE0A2B847DB0573F84CC4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfDebtTableTextBlock_982B2103B3EFE0A2B847DB0573F84CC4" xlink:to="lab_us-gaap_ScheduleOfDebtTableTextBlock_982B2103B3EFE0A2B847DB0573F84CC4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_0B62A7FF91A5AC00E6B8550F8E2F3827_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_0B62A7FF91A5AC00E6B8550F8E2F3827" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Balances for each classification of accumulated other comprehensive income (loss)</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_0B62A7FF91A5AC00E6B8550F8E2F3827_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_0B62A7FF91A5AC00E6B8550F8E2F3827" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Accumulated Other Comprehensive Income (Loss) [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_0B62A7FF91A5AC00E6B8550F8E2F3827" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_0B62A7FF91A5AC00E6B8550F8E2F3827" xlink:to="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_0B62A7FF91A5AC00E6B8550F8E2F3827" xlink:type="arc" />
    <link:label id="lab_us-gaap_RestrictedStockUnitsRSUMember_98AFDFDD67552724BCE0E65654D19088_terseLabel_en-US" xlink:label="lab_us-gaap_RestrictedStockUnitsRSUMember_98AFDFDD67552724BCE0E65654D19088" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted Stock Units (RSUs) [Member]</link:label>
    <link:label id="lab_us-gaap_RestrictedStockUnitsRSUMember_98AFDFDD67552724BCE0E65654D19088_label_en-US" xlink:label="lab_us-gaap_RestrictedStockUnitsRSUMember_98AFDFDD67552724BCE0E65654D19088" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Stock Units (RSUs) [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_98AFDFDD67552724BCE0E65654D19088" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_98AFDFDD67552724BCE0E65654D19088" xlink:to="lab_us-gaap_RestrictedStockUnitsRSUMember_98AFDFDD67552724BCE0E65654D19088" xlink:type="arc" />
    <link:label id="lab_pcln_PerformanceShareUnits2015GrantsMember_E80F601A0181CBBDFD65E65654D13CDA_terseLabel_en-US" xlink:label="lab_pcln_PerformanceShareUnits2015GrantsMember_E80F601A0181CBBDFD65E65654D13CDA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performance Share Units 2015 Grants</link:label>
    <link:label id="lab_pcln_PerformanceShareUnits2015GrantsMember_E80F601A0181CBBDFD65E65654D13CDA_label_en-US" xlink:label="lab_pcln_PerformanceShareUnits2015GrantsMember_E80F601A0181CBBDFD65E65654D13CDA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Performance Share Units 2015 Grants [Member]</link:label>
    <link:label id="lab_pcln_PerformanceShareUnits2015GrantsMember_E80F601A0181CBBDFD65E65654D13CDA_documentation_en-US" xlink:label="lab_pcln_PerformanceShareUnits2015GrantsMember_E80F601A0181CBBDFD65E65654D13CDA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Performance Share Units 2015 Grants [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_PerformanceShareUnits2015GrantsMember" xlink:label="loc_pcln_PerformanceShareUnits2015GrantsMember_E80F601A0181CBBDFD65E65654D13CDA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_PerformanceShareUnits2015GrantsMember_E80F601A0181CBBDFD65E65654D13CDA" xlink:to="lab_pcln_PerformanceShareUnits2015GrantsMember_E80F601A0181CBBDFD65E65654D13CDA" xlink:type="arc" />
    <link:label id="lab_pcln_PerformanceShareUnits2014GrantsMember_098C98415DF8CEF40F9EE65654D19D85_terseLabel_en-US" xlink:label="lab_pcln_PerformanceShareUnits2014GrantsMember_098C98415DF8CEF40F9EE65654D19D85" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performance Share Units 2014 Grants</link:label>
    <link:label id="lab_pcln_PerformanceShareUnits2014GrantsMember_098C98415DF8CEF40F9EE65654D19D85_label_en-US" xlink:label="lab_pcln_PerformanceShareUnits2014GrantsMember_098C98415DF8CEF40F9EE65654D19D85" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Performance Share Units 2014 Grants [Member]</link:label>
    <link:label id="lab_pcln_PerformanceShareUnits2014GrantsMember_098C98415DF8CEF40F9EE65654D19D85_documentation_en-US" xlink:label="lab_pcln_PerformanceShareUnits2014GrantsMember_098C98415DF8CEF40F9EE65654D19D85" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Performance Share Units 2014 Grants [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_PerformanceShareUnits2014GrantsMember" xlink:label="loc_pcln_PerformanceShareUnits2014GrantsMember_098C98415DF8CEF40F9EE65654D19D85" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_PerformanceShareUnits2014GrantsMember_098C98415DF8CEF40F9EE65654D19D85" xlink:to="lab_pcln_PerformanceShareUnits2014GrantsMember_098C98415DF8CEF40F9EE65654D19D85" xlink:type="arc" />
    <link:label id="lab_pcln_PerformanceShareUnits2013GrantsMember_AE099A4B969D7E51564EE65654D1BBC5_terseLabel_en-US" xlink:label="lab_pcln_PerformanceShareUnits2013GrantsMember_AE099A4B969D7E51564EE65654D1BBC5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performance Share Units 2013 Grants</link:label>
    <link:label id="lab_pcln_PerformanceShareUnits2013GrantsMember_AE099A4B969D7E51564EE65654D1BBC5_label_en-US" xlink:label="lab_pcln_PerformanceShareUnits2013GrantsMember_AE099A4B969D7E51564EE65654D1BBC5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Performance Share Units 2013 Grants [Member]</link:label>
    <link:label id="lab_pcln_PerformanceShareUnits2013GrantsMember_AE099A4B969D7E51564EE65654D1BBC5_documentation_en-US" xlink:label="lab_pcln_PerformanceShareUnits2013GrantsMember_AE099A4B969D7E51564EE65654D1BBC5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">pcln_Performance Share Units 2013 Grants [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_PerformanceShareUnits2013GrantsMember" xlink:label="loc_pcln_PerformanceShareUnits2013GrantsMember_AE099A4B969D7E51564EE65654D1BBC5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_PerformanceShareUnits2013GrantsMember_AE099A4B969D7E51564EE65654D1BBC5" xlink:to="lab_pcln_PerformanceShareUnits2013GrantsMember_AE099A4B969D7E51564EE65654D1BBC5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_7E03590B1112FDD6312BE65654D1A434_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_7E03590B1112FDD6312BE65654D1A434" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_7E03590B1112FDD6312BE65654D1A434" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_7E03590B1112FDD6312BE65654D1A434" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_7E03590B1112FDD6312BE65654D1A434" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_7B3D99ED8CE6ED69FBFFE65654D12710_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_7B3D99ED8CE6ED69FBFFE65654D12710" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-Based Awards - Shares</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_7B3D99ED8CE6ED69FBFFE65654D12710_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_7B3D99ED8CE6ED69FBFFE65654D12710" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_7B3D99ED8CE6ED69FBFFE65654D12710" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_7B3D99ED8CE6ED69FBFFE65654D12710" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_7B3D99ED8CE6ED69FBFFE65654D12710" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_95199205BA489CF63B93E65654D19ABF_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_95199205BA489CF63B93E65654D19ABF" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Unvested at (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_95199205BA489CF63B93E65654D19ABF_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_95199205BA489CF63B93E65654D19ABF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_95199205BA489CF63B93E65654D19ABF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_95199205BA489CF63B93E65654D19ABF" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_95199205BA489CF63B93E65654D19ABF" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_C1A31A5BF3F557C1D590E65654D1ECDE_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_C1A31A5BF3F557C1D590E65654D1ECDE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Granted (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_C1A31A5BF3F557C1D590E65654D1ECDE_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_C1A31A5BF3F557C1D590E65654D1ECDE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_C1A31A5BF3F557C1D590E65654D1ECDE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_C1A31A5BF3F557C1D590E65654D1ECDE" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_C1A31A5BF3F557C1D590E65654D1ECDE" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPeriodIncreaseDecrease_997445879F6AECD42002E65654D1B38B_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPeriodIncreaseDecrease_997445879F6AECD42002E65654D1B38B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assumed in an acquisition (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPeriodIncreaseDecrease_997445879F6AECD42002E65654D1B38B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPeriodIncreaseDecrease_997445879F6AECD42002E65654D1B38B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Period Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPeriodIncreaseDecrease_997445879F6AECD42002E65654D1B38B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPeriodIncreaseDecrease_997445879F6AECD42002E65654D1B38B" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPeriodIncreaseDecrease_997445879F6AECD42002E65654D1B38B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_14095BA6250D2C2609BDE65654D142A3_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_14095BA6250D2C2609BDE65654D142A3" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Vested (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_14095BA6250D2C2609BDE65654D142A3_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_14095BA6250D2C2609BDE65654D142A3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_14095BA6250D2C2609BDE65654D142A3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_14095BA6250D2C2609BDE65654D142A3" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_14095BA6250D2C2609BDE65654D142A3" xlink:type="arc" />
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPerformanceSharesAdjustment_BA6E9043C700B680FC5DE65654D18D7A_terseLabel_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPerformanceSharesAdjustment_BA6E9043C700B680FC5DE65654D18D7A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performance Shares Adjustment (in shares)</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPerformanceSharesAdjustment_BA6E9043C700B680FC5DE65654D18D7A_label_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPerformanceSharesAdjustment_BA6E9043C700B680FC5DE65654D18D7A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Performance Shares Adjustment</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPerformanceSharesAdjustment_BA6E9043C700B680FC5DE65654D18D7A_documentation_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPerformanceSharesAdjustment_BA6E9043C700B680FC5DE65654D18D7A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Adjustment for performance share units based on estimated probable shares to be issued at the end of the performance period.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPerformanceSharesAdjustment" xlink:label="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPerformanceSharesAdjustment_BA6E9043C700B680FC5DE65654D18D7A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPerformanceSharesAdjustment_BA6E9043C700B680FC5DE65654D18D7A" xlink:to="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPerformanceSharesAdjustment_BA6E9043C700B680FC5DE65654D18D7A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_7846001EE7D21C953362E65654D10090_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_7846001EE7D21C953362E65654D10090" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Forfeited (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_7846001EE7D21C953362E65654D10090_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_7846001EE7D21C953362E65654D10090" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeited in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_7846001EE7D21C953362E65654D10090" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_7846001EE7D21C953362E65654D10090" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_7846001EE7D21C953362E65654D10090" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_EA36FCA4B2B280F5E42CE65654D1E59D_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_EA36FCA4B2B280F5E42CE65654D1E59D" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Unvested at (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_EA36FCA4B2B280F5E42CE65654D1E59D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_EA36FCA4B2B280F5E42CE65654D1E59D" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_EA36FCA4B2B280F5E42CE65654D1E59D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_9F1B698AD013E08258FBE65654D14010_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_9F1B698AD013E08258FBE65654D14010" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-Based Awards - Weighted Average Grant Date Fair Value</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_9F1B698AD013E08258FBE65654D14010_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_9F1B698AD013E08258FBE65654D14010" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Additional Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_9F1B698AD013E08258FBE65654D14010" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_9F1B698AD013E08258FBE65654D14010" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_9F1B698AD013E08258FBE65654D14010" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_9FC63E428C3D662BF3FBE65654D23045_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_9FC63E428C3D662BF3FBE65654D23045" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Unvested at (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_9FC63E428C3D662BF3FBE65654D23045_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_9FC63E428C3D662BF3FBE65654D23045" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_9FC63E428C3D662BF3FBE65654D23045" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_9FC63E428C3D662BF3FBE65654D23045" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_9FC63E428C3D662BF3FBE65654D23045" xlink:type="arc" />
    <link:label id="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinAcquisitioninPeriodWeightedAverageGrantDateFairValue_558BFEEEBFC29974535EE65654D20E18_terseLabel_en-US" xlink:label="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinAcquisitioninPeriodWeightedAverageGrantDateFairValue_558BFEEEBFC29974535EE65654D20E18" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assumed in an acquisition (in dollars per share)</link:label>
    <link:label id="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinAcquisitioninPeriodWeightedAverageGrantDateFairValue_558BFEEEBFC29974535EE65654D20E18_label_en-US" xlink:label="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinAcquisitioninPeriodWeightedAverageGrantDateFairValue_558BFEEEBFC29974535EE65654D20E18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Assumed in Acquisition in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:label id="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinAcquisitioninPeriodWeightedAverageGrantDateFairValue_558BFEEEBFC29974535EE65654D20E18_documentation_en-US" xlink:label="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinAcquisitioninPeriodWeightedAverageGrantDateFairValue_558BFEEEBFC29974535EE65654D20E18" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Assumed in Acquisition in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinAcquisitioninPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinAcquisitioninPeriodWeightedAverageGrantDateFairValue_558BFEEEBFC29974535EE65654D20E18" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinAcquisitioninPeriodWeightedAverageGrantDateFairValue_558BFEEEBFC29974535EE65654D20E18" xlink:to="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsAssumedinAcquisitioninPeriodWeightedAverageGrantDateFairValue_558BFEEEBFC29974535EE65654D20E18" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_86DC3CD4BDAC4ECEBFCBE65654D27BCF_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_86DC3CD4BDAC4ECEBFCBE65654D27BCF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Granted (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_86DC3CD4BDAC4ECEBFCBE65654D27BCF_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_86DC3CD4BDAC4ECEBFCBE65654D27BCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_86DC3CD4BDAC4ECEBFCBE65654D27BCF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_86DC3CD4BDAC4ECEBFCBE65654D27BCF" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_86DC3CD4BDAC4ECEBFCBE65654D27BCF" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_8CB0D424AF66CEB92A82E65654D21966_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_8CB0D424AF66CEB92A82E65654D21966" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vested (in dollars per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_8CB0D424AF66CEB92A82E65654D21966_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_8CB0D424AF66CEB92A82E65654D21966" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_8CB0D424AF66CEB92A82E65654D21966" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_8CB0D424AF66CEB92A82E65654D21966" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_8CB0D424AF66CEB92A82E65654D21966" xlink:type="arc" />
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOtherAdjustmentsWeightedAverageGrantDateFairValue_190BEF4438E9AE118C38E65654D25ABA_terseLabel_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOtherAdjustmentsWeightedAverageGrantDateFairValue_190BEF4438E9AE118C38E65654D25ABA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performance Shares Adjustment (in dollars per share)</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOtherAdjustmentsWeightedAverageGrantDateFairValue_190BEF4438E9AE118C38E65654D25ABA_label_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOtherAdjustmentsWeightedAverageGrantDateFairValue_190BEF4438E9AE118C38E65654D25ABA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award Equity Instruments Other than Options Other Adjustments Weighted Average Grant Date Fair Value</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOtherAdjustmentsWeightedAverageGrantDateFairValue_190BEF4438E9AE118C38E65654D25ABA_documentation_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOtherAdjustmentsWeightedAverageGrantDateFairValue_190BEF4438E9AE118C38E65654D25ABA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The weighted average fair value of adjustments for probable shares to be issued related to performance share units granted for equity-based award plans other than stock (unit) option plans.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOtherAdjustmentsWeightedAverageGrantDateFairValue" xlink:label="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOtherAdjustmentsWeightedAverageGrantDateFairValue_190BEF4438E9AE118C38E65654D25ABA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOtherAdjustmentsWeightedAverageGrantDateFairValue_190BEF4438E9AE118C38E65654D25ABA" xlink:to="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsOtherAdjustmentsWeightedAverageGrantDateFairValue_190BEF4438E9AE118C38E65654D25ABA" xlink:type="arc" />
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresInPeriodWeightedAverageGrantDateFairValue_AB412097E9CC6DE40248E65654D28546_terseLabel_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresInPeriodWeightedAverageGrantDateFairValue_AB412097E9CC6DE40248E65654D28546" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Forfeited (in dollars per share)</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresInPeriodWeightedAverageGrantDateFairValue_AB412097E9CC6DE40248E65654D28546_label_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresInPeriodWeightedAverageGrantDateFairValue_AB412097E9CC6DE40248E65654D28546" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award Equity Instruments Other than Options Forfeitures in Period Weighted Average Grant Date Fair Value</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresInPeriodWeightedAverageGrantDateFairValue_AB412097E9CC6DE40248E65654D28546_documentation_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresInPeriodWeightedAverageGrantDateFairValue_AB412097E9CC6DE40248E65654D28546" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The weighted average fair value as of the grant date of equity-based award plans other than stock (unit) option plans that were not exercised or put into effect during the reporting period as a result of the occurrence of a terminating event specified in the contractual agreement of the plan.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresInPeriodWeightedAverageGrantDateFairValue_AB412097E9CC6DE40248E65654D28546" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresInPeriodWeightedAverageGrantDateFairValue_AB412097E9CC6DE40248E65654D28546" xlink:to="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresInPeriodWeightedAverageGrantDateFairValue_AB412097E9CC6DE40248E65654D28546" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_A978580EDB9BAFA46F16E65654D2DB8F_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_A978580EDB9BAFA46F16E65654D2DB8F" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Unvested at (in dollars per share)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_A978580EDB9BAFA46F16E65654D2DB8F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_A978580EDB9BAFA46F16E65654D2DB8F" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_A978580EDB9BAFA46F16E65654D2DB8F" xlink:type="arc" />
    <link:label id="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsGrantDateFairValue_662B9874D92A8FBAED6FE65654D2CD80_terseLabel_en-US" xlink:label="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsGrantDateFairValue_662B9874D92A8FBAED6FE65654D2CD80" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted stock units and performance share units aggregate grant-date fair value</link:label>
    <link:label id="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsGrantDateFairValue_662B9874D92A8FBAED6FE65654D2CD80_label_en-US" xlink:label="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsGrantDateFairValue_662B9874D92A8FBAED6FE65654D2CD80" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award Equity Instruments Other than Options Grant Date Fair Value</link:label>
    <link:label id="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsGrantDateFairValue_662B9874D92A8FBAED6FE65654D2CD80_documentation_en-US" xlink:label="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsGrantDateFairValue_662B9874D92A8FBAED6FE65654D2CD80" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">As of the balance sheet date, the aggregate grant-date fair values of the underlying non-option award shares granted during the period.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsGrantDateFairValue" xlink:label="loc_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsGrantDateFairValue_662B9874D92A8FBAED6FE65654D2CD80" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsGrantDateFairValue_662B9874D92A8FBAED6FE65654D2CD80" xlink:to="lab_pcln_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsGrantDateFairValue_662B9874D92A8FBAED6FE65654D2CD80" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_182C245864ED2E71520EE65654D2463D_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_182C245864ED2E71520EE65654D2463D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Aggregate grant-date fair value of restricted shares, performance share units and restricted stock units vested during the period</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_182C245864ED2E71520EE65654D2463D_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_182C245864ED2E71520EE65654D2463D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_182C245864ED2E71520EE65654D2463D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_182C245864ED2E71520EE65654D2463D" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodTotalFairValue_182C245864ED2E71520EE65654D2463D" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_4354F0A9DC760F997EEEE65654D28EA0_terseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_4354F0A9DC760F997EEEE65654D28EA0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total future compensation cost related to unvested share-based awards</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_4354F0A9DC760F997EEEE65654D28EA0_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_4354F0A9DC760F997EEEE65654D28EA0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_4354F0A9DC760F997EEEE65654D28EA0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_4354F0A9DC760F997EEEE65654D28EA0" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_4354F0A9DC760F997EEEE65654D28EA0" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_5D143679257AC3B40954E65654D2DE30_verboseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_5D143679257AC3B40954E65654D2DE30" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Total future compensation cost related to unvested share-based awards, expected period of recognition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_5D143679257AC3B40954E65654D2DE30" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_5D143679257AC3B40954E65654D2DE30" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_5D143679257AC3B40954E65654D2DE30" xlink:type="arc" />
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodFairValue_759B5C9A653E54C1C507E65654D20041_terseLabel_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodFairValue_759B5C9A653E54C1C507E65654D20041" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Grant date fair value</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodFairValue_759B5C9A653E54C1C507E65654D20041_label_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodFairValue_759B5C9A653E54C1C507E65654D20041" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period Fair Value</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodFairValue_759B5C9A653E54C1C507E65654D20041_documentation_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodFairValue_759B5C9A653E54C1C507E65654D20041" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The fair value at grant date for nonvested equity-based awards issued during the period on other than stock (or unit) option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, performance target plan).</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodFairValue" xlink:label="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodFairValue_759B5C9A653E54C1C507E65654D20041" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodFairValue_759B5C9A653E54C1C507E65654D20041" xlink:to="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodFairValue_759B5C9A653E54C1C507E65654D20041" xlink:type="arc" />
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsEstimatedSharesToBeIssued_4237ABC44DF2A451BC1EE65654D207D1_terseLabel_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsEstimatedSharesToBeIssued_4237ABC44DF2A451BC1EE65654D207D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Estimated number of probable shares to be issued (in shares)</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsEstimatedSharesToBeIssued_4237ABC44DF2A451BC1EE65654D207D1_label_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsEstimatedSharesToBeIssued_4237ABC44DF2A451BC1EE65654D207D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award Equity Instruments Other than Options Estimated Shares to be Issued</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsEstimatedSharesToBeIssued_4237ABC44DF2A451BC1EE65654D207D1_documentation_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsEstimatedSharesToBeIssued_4237ABC44DF2A451BC1EE65654D207D1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">As of the balance sheet date, the estimated number of probable shares to be issued at the end of the performance period under performance share units.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsEstimatedSharesToBeIssued" xlink:label="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsEstimatedSharesToBeIssued_4237ABC44DF2A451BC1EE65654D207D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsEstimatedSharesToBeIssued_4237ABC44DF2A451BC1EE65654D207D1" xlink:to="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsEstimatedSharesToBeIssued_4237ABC44DF2A451BC1EE65654D207D1" xlink:type="arc" />
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMaximum_FFFD43C1B2D19D744E6AE65654D31D67_terseLabel_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMaximum_FFFD43C1B2D19D744E6AE65654D31D67" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum shares that could be issued (in shares)</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMaximum_FFFD43C1B2D19D744E6AE65654D31D67_label_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMaximum_FFFD43C1B2D19D744E6AE65654D31D67" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Number Of Shares To Be Issued On Meeting Performance Thresholds, Maximum</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMaximum_FFFD43C1B2D19D744E6AE65654D31D67_documentation_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMaximum_FFFD43C1B2D19D744E6AE65654D31D67" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">As of the balance sheet date, the number of probable shares to be issued at the end of the performance period under performance share units on meeting the defined performance thresholds.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMaximum" xlink:label="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMaximum_FFFD43C1B2D19D744E6AE65654D31D67" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMaximum_FFFD43C1B2D19D744E6AE65654D31D67" xlink:to="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMaximum_FFFD43C1B2D19D744E6AE65654D31D67" xlink:type="arc" />
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMinimum_D9FCB2B55FEB749068F9E65654D3EDDA_terseLabel_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMinimum_D9FCB2B55FEB749068F9E65654D3EDDA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Minimum shares that could be issued (in shares)</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMinimum_D9FCB2B55FEB749068F9E65654D3EDDA_label_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMinimum_D9FCB2B55FEB749068F9E65654D3EDDA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Number Of Shares To Be Issued On Meeting Performance Thresholds, Minimum</link:label>
    <link:label id="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMinimum_D9FCB2B55FEB749068F9E65654D3EDDA_documentation_en-US" xlink:label="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMinimum_D9FCB2B55FEB749068F9E65654D3EDDA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Number Of Shares To Be Issued On Meeting Performance Thresholds, Minimum</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMinimum" xlink:label="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMinimum_D9FCB2B55FEB749068F9E65654D3EDDA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMinimum_D9FCB2B55FEB749068F9E65654D3EDDA" xlink:to="lab_pcln_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNumberOfSharesToBeIssuedOnMeetingPerformanceThresholdsMinimum_D9FCB2B55FEB749068F9E65654D3EDDA" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_952141EEBA7B8E210943550F8CD014EF_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_952141EEBA7B8E210943550F8CD014EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">PROPERTY AND EQUIPMENT</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_952141EEBA7B8E210943550F8CD014EF_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_952141EEBA7B8E210943550F8CD014EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_952141EEBA7B8E210943550F8CD014EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_952141EEBA7B8E210943550F8CD014EF" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentDisclosureTextBlock_952141EEBA7B8E210943550F8CD014EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingAbstract_CDB8A8AF009DF6E220AC550F8BCCCC72_label_en-US" xlink:label="lab_us-gaap_SegmentReportingAbstract_CDB8A8AF009DF6E220AC550F8BCCCC72" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_CDB8A8AF009DF6E220AC550F8BCCCC72" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingAbstract_CDB8A8AF009DF6E220AC550F8BCCCC72" xlink:to="lab_us-gaap_SegmentReportingAbstract_CDB8A8AF009DF6E220AC550F8BCCCC72" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingDisclosureTextBlock_C4ECD1AD99E258CDECC1550F8BCC9994_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingDisclosureTextBlock_C4ECD1AD99E258CDECC1550F8BCC9994" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">GEOGRAPHIC INFORMATION</link:label>
    <link:label id="lab_us-gaap_SegmentReportingDisclosureTextBlock_C4ECD1AD99E258CDECC1550F8BCC9994_label_en-US" xlink:label="lab_us-gaap_SegmentReportingDisclosureTextBlock_C4ECD1AD99E258CDECC1550F8BCC9994" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentReportingDisclosureTextBlock" xlink:label="loc_us-gaap_SegmentReportingDisclosureTextBlock_C4ECD1AD99E258CDECC1550F8BCC9994" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingDisclosureTextBlock_C4ECD1AD99E258CDECC1550F8BCC9994" xlink:to="lab_us-gaap_SegmentReportingDisclosureTextBlock_C4ECD1AD99E258CDECC1550F8BCC9994" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsLiabilitiesNetAbstract_8D0CFDF2670CB84B5B1AE656540D08E5_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsLiabilitiesNetAbstract_8D0CFDF2670CB84B5B1AE656540D08E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred tax assets/(liabilities).</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsLiabilitiesNetAbstract_8D0CFDF2670CB84B5B1AE656540D08E5_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsLiabilitiesNetAbstract_8D0CFDF2670CB84B5B1AE656540D08E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Net, Classification [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxAssetsLiabilitiesNetAbstract" xlink:label="loc_us-gaap_DeferredTaxAssetsLiabilitiesNetAbstract_8D0CFDF2670CB84B5B1AE656540D08E5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsLiabilitiesNetAbstract_8D0CFDF2670CB84B5B1AE656540D08E5" xlink:to="lab_us-gaap_DeferredTaxAssetsLiabilitiesNetAbstract_8D0CFDF2670CB84B5B1AE656540D08E5" xlink:type="arc" />
    <link:label id="lab_pcln_DeferredTaxAssetsOperatingLossCarryforwardNetOfIrc382DisallowanceDomestic_A2EC3A92F7F6D1916243E656540DA9A1_terseLabel_en-US" xlink:label="lab_pcln_DeferredTaxAssetsOperatingLossCarryforwardNetOfIrc382DisallowanceDomestic_A2EC3A92F7F6D1916243E656540DA9A1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net operating loss carryforward &#8212; U.S.</link:label>
    <link:label id="lab_pcln_DeferredTaxAssetsOperatingLossCarryforwardNetOfIrc382DisallowanceDomestic_A2EC3A92F7F6D1916243E656540DA9A1_label_en-US" xlink:label="lab_pcln_DeferredTaxAssetsOperatingLossCarryforwardNetOfIrc382DisallowanceDomestic_A2EC3A92F7F6D1916243E656540DA9A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets Operating Loss Carryforward Net Of IRC 382 Disallowance Domestic</link:label>
    <link:label id="lab_pcln_DeferredTaxAssetsOperatingLossCarryforwardNetOfIrc382DisallowanceDomestic_A2EC3A92F7F6D1916243E656540DA9A1_documentation_en-US" xlink:label="lab_pcln_DeferredTaxAssetsOperatingLossCarryforwardNetOfIrc382DisallowanceDomestic_A2EC3A92F7F6D1916243E656540DA9A1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The tax effect as of the balance sheet date of the amount of excess of tax deductions over gross income in a year which cannot be used on the tax return of the country of domicile in the current year but can be carried forward to reduce taxable income or income taxes payable in a future year, for which there must be sufficient tax-basis income to utilize a portion or all of the carryforward amount to realize the deferred tax asset, net of IRC 382 disallowances.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DeferredTaxAssetsOperatingLossCarryforwardNetOfIrc382DisallowanceDomestic" xlink:label="loc_pcln_DeferredTaxAssetsOperatingLossCarryforwardNetOfIrc382DisallowanceDomestic_A2EC3A92F7F6D1916243E656540DA9A1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DeferredTaxAssetsOperatingLossCarryforwardNetOfIrc382DisallowanceDomestic_A2EC3A92F7F6D1916243E656540DA9A1" xlink:to="lab_pcln_DeferredTaxAssetsOperatingLossCarryforwardNetOfIrc382DisallowanceDomestic_A2EC3A92F7F6D1916243E656540DA9A1" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_CAC0B0C44D9AF313FC15E656540D605A_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_CAC0B0C44D9AF313FC15E656540D605A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net operating loss carryforward &#8212; International</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_CAC0B0C44D9AF313FC15E656540D605A_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_CAC0B0C44D9AF313FC15E656540D605A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Operating Loss Carryforwards, Foreign</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign" xlink:label="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_CAC0B0C44D9AF313FC15E656540D605A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_CAC0B0C44D9AF313FC15E656540D605A" xlink:to="lab_us-gaap_DeferredTaxAssetsOperatingLossCarryforwardsForeign_CAC0B0C44D9AF313FC15E656540D605A" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities_0E2D6B9DE21A024943E7E656540DA91A_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities_0E2D6B9DE21A024943E7E656540DA91A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accrued expenses</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities_0E2D6B9DE21A024943E7E656540DA91A_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities_0E2D6B9DE21A024943E7E656540DA91A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Tax Deferred Expense, Reserves and Accruals, Accrued Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities" xlink:label="loc_us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities_0E2D6B9DE21A024943E7E656540DA91A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities_0E2D6B9DE21A024943E7E656540DA91A" xlink:to="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseReservesAndAccrualsAccruedLiabilities_0E2D6B9DE21A024943E7E656540DA91A" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_E784A508EB52D9CB9D91E656540D1B31_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_E784A508EB52D9CB9D91E656540D1B31" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation and other stock based payments</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_E784A508EB52D9CB9D91E656540D1B31_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_E784A508EB52D9CB9D91E656540D1B31" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Tax Deferred Expense, Compensation and Benefits, Share-based Compensation Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost" xlink:label="loc_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_E784A508EB52D9CB9D91E656540D1B31" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_E784A508EB52D9CB9D91E656540D1B31" xlink:to="lab_us-gaap_DeferredTaxAssetsTaxDeferredExpenseCompensationAndBenefitsShareBasedCompensationCost_E784A508EB52D9CB9D91E656540D1B31" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsOther_F922F25CE2D06C77ADC6E656540D12EA_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsOther_F922F25CE2D06C77ADC6E656540D12EA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsOther_F922F25CE2D06C77ADC6E656540D12EA_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsOther_F922F25CE2D06C77ADC6E656540D12EA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxAssetsOther" xlink:label="loc_us-gaap_DeferredTaxAssetsOther_F922F25CE2D06C77ADC6E656540D12EA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsOther_F922F25CE2D06C77ADC6E656540D12EA" xlink:to="lab_us-gaap_DeferredTaxAssetsOther_F922F25CE2D06C77ADC6E656540D12EA" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxAssetsGross_9A801FBBB381372C84EAE656540D2962_totalLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsGross_9A801FBBB381372C84EAE656540D2962" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Subtotal</link:label>
    <link:label id="lab_us-gaap_DeferredTaxAssetsGross_9A801FBBB381372C84EAE656540D2962_label_en-US" xlink:label="lab_us-gaap_DeferredTaxAssetsGross_9A801FBBB381372C84EAE656540D2962" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Assets, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxAssetsGross" xlink:label="loc_us-gaap_DeferredTaxAssetsGross_9A801FBBB381372C84EAE656540D2962" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxAssetsGross_9A801FBBB381372C84EAE656540D2962" xlink:to="lab_us-gaap_DeferredTaxAssetsGross_9A801FBBB381372C84EAE656540D2962" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxLiabilitiesDeferredExpenseDeferredFinancingCosts_7373E8D676E420292422E656540DF99E_negatedLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesDeferredExpenseDeferredFinancingCosts_7373E8D676E420292422E656540DF99E" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Discount on convertible notes</link:label>
    <link:label id="lab_us-gaap_DeferredTaxLiabilitiesDeferredExpenseDeferredFinancingCosts_7373E8D676E420292422E656540DF99E_label_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesDeferredExpenseDeferredFinancingCosts_7373E8D676E420292422E656540DF99E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities, Deferred Expense, Deferred Financing Costs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxLiabilitiesDeferredExpenseDeferredFinancingCosts" xlink:label="loc_us-gaap_DeferredTaxLiabilitiesDeferredExpenseDeferredFinancingCosts_7373E8D676E420292422E656540DF99E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxLiabilitiesDeferredExpenseDeferredFinancingCosts_7373E8D676E420292422E656540DF99E" xlink:to="lab_us-gaap_DeferredTaxLiabilitiesDeferredExpenseDeferredFinancingCosts_7373E8D676E420292422E656540DF99E" xlink:type="arc" />
    <link:label id="lab_pcln_DeferredTaxLiabilitiesIntangibleAssetsAndOther_E22FB87CD939CD729B80E656540DEDE6_negatedLabel_en-US" xlink:label="lab_pcln_DeferredTaxLiabilitiesIntangibleAssetsAndOther_E22FB87CD939CD729B80E656540DEDE6" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Intangible assets and other</link:label>
    <link:label id="lab_pcln_DeferredTaxLiabilitiesIntangibleAssetsAndOther_E22FB87CD939CD729B80E656540DEDE6_label_en-US" xlink:label="lab_pcln_DeferredTaxLiabilitiesIntangibleAssetsAndOther_E22FB87CD939CD729B80E656540DEDE6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities Intangible Assets and Other</link:label>
    <link:label id="lab_pcln_DeferredTaxLiabilitiesIntangibleAssetsAndOther_E22FB87CD939CD729B80E656540DEDE6_documentation_en-US" xlink:label="lab_pcln_DeferredTaxLiabilitiesIntangibleAssetsAndOther_E22FB87CD939CD729B80E656540DEDE6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cumulative amount of the estimated future tax effects attributable to the difference between the tax basis of intangible assets and other and the basis of intangible assets and other computed in accordance with generally accepted accounting principles. The difference in basis, whether due to amortization or other reasons, will increase future taxable income when such difference reverses.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DeferredTaxLiabilitiesIntangibleAssetsAndOther" xlink:label="loc_pcln_DeferredTaxLiabilitiesIntangibleAssetsAndOther_E22FB87CD939CD729B80E656540DEDE6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DeferredTaxLiabilitiesIntangibleAssetsAndOther_E22FB87CD939CD729B80E656540DEDE6" xlink:to="lab_pcln_DeferredTaxLiabilitiesIntangibleAssetsAndOther_E22FB87CD939CD729B80E656540DEDE6" xlink:type="arc" />
    <link:label id="lab_pcln_DeferredTaxLiabilitiesEuroDenominatedDebt_3A6E51F51FF1A513CC21E656540DCD09_negatedTerseLabel_en-US" xlink:label="lab_pcln_DeferredTaxLiabilitiesEuroDenominatedDebt_3A6E51F51FF1A513CC21E656540DCD09" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Euro denominated debt</link:label>
    <link:label id="lab_pcln_DeferredTaxLiabilitiesEuroDenominatedDebt_3A6E51F51FF1A513CC21E656540DCD09_label_en-US" xlink:label="lab_pcln_DeferredTaxLiabilitiesEuroDenominatedDebt_3A6E51F51FF1A513CC21E656540DCD09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities, Euro Denominated Debt</link:label>
    <link:label id="lab_pcln_DeferredTaxLiabilitiesEuroDenominatedDebt_3A6E51F51FF1A513CC21E656540DCD09_documentation_en-US" xlink:label="lab_pcln_DeferredTaxLiabilitiesEuroDenominatedDebt_3A6E51F51FF1A513CC21E656540DCD09" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities, Euro Denominated Debt</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_DeferredTaxLiabilitiesEuroDenominatedDebt" xlink:label="loc_pcln_DeferredTaxLiabilitiesEuroDenominatedDebt_3A6E51F51FF1A513CC21E656540DCD09" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_DeferredTaxLiabilitiesEuroDenominatedDebt_3A6E51F51FF1A513CC21E656540DCD09" xlink:to="lab_pcln_DeferredTaxLiabilitiesEuroDenominatedDebt_3A6E51F51FF1A513CC21E656540DCD09" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxLiabilitiesPropertyPlantAndEquipment_5AB2703DD2F1A0711E6EE656540E906E_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesPropertyPlantAndEquipment_5AB2703DD2F1A0711E6EE656540E906E" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Fixed assets</link:label>
    <link:label id="lab_us-gaap_DeferredTaxLiabilitiesPropertyPlantAndEquipment_5AB2703DD2F1A0711E6EE656540E906E_label_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilitiesPropertyPlantAndEquipment_5AB2703DD2F1A0711E6EE656540E906E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities, Property, Plant and Equipment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxLiabilitiesPropertyPlantAndEquipment" xlink:label="loc_us-gaap_DeferredTaxLiabilitiesPropertyPlantAndEquipment_5AB2703DD2F1A0711E6EE656540E906E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxLiabilitiesPropertyPlantAndEquipment_5AB2703DD2F1A0711E6EE656540E906E" xlink:to="lab_us-gaap_DeferredTaxLiabilitiesPropertyPlantAndEquipment_5AB2703DD2F1A0711E6EE656540E906E" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxLiabilities_AAE5BEC3034A032664C4E656540EEDBC_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilities_AAE5BEC3034A032664C4E656540EEDBC" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Net deferred tax assets (liabilities)</link:label>
    <link:label id="lab_us-gaap_DeferredTaxLiabilities_AAE5BEC3034A032664C4E656540EEDBC_label_en-US" xlink:label="lab_us-gaap_DeferredTaxLiabilities_AAE5BEC3034A032664C4E656540EEDBC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Liabilities, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredTaxLiabilities" xlink:label="loc_us-gaap_DeferredTaxLiabilities_AAE5BEC3034A032664C4E656540EEDBC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxLiabilities_AAE5BEC3034A032664C4E656540EEDBC" xlink:to="lab_us-gaap_DeferredTaxLiabilities_AAE5BEC3034A032664C4E656540EEDBC" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsByGeographicalAreasTableTextBlock_FCE6BD28501E0938F926550F878428AD_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsByGeographicalAreasTableTextBlock_FCE6BD28501E0938F926550F878428AD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Geographic Information</link:label>
    <link:label id="lab_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsByGeographicalAreasTableTextBlock_FCE6BD28501E0938F926550F878428AD_label_en-US" xlink:label="lab_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsByGeographicalAreasTableTextBlock_FCE6BD28501E0938F926550F878428AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Revenue from External Customers and Long-Lived Assets, by Geographical Areas [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsByGeographicalAreasTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsByGeographicalAreasTableTextBlock_FCE6BD28501E0938F926550F878428AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsByGeographicalAreasTableTextBlock_FCE6BD28501E0938F926550F878428AD" xlink:to="lab_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsByGeographicalAreasTableTextBlock_FCE6BD28501E0938F926550F878428AD" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_31FD46AD062CED9F42F0550F8A5898D8_terseLabel_en-US" xlink:label="lab_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_31FD46AD062CED9F42F0550F8A5898D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">ACCOUNTS RECEIVABLE RESERVES</link:label>
    <link:label id="lab_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_31FD46AD062CED9F42F0550F8A5898D8_label_en-US" xlink:label="lab_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_31FD46AD062CED9F42F0550F8A5898D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans, Notes, Trade and Other Receivables Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock" xlink:label="loc_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_31FD46AD062CED9F42F0550F8A5898D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_31FD46AD062CED9F42F0550F8A5898D8" xlink:to="lab_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_31FD46AD062CED9F42F0550F8A5898D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_B3567B836B7890BB6DB0550F8B7949B0_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_B3567B836B7890BB6DB0550F8B7949B0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_B3567B836B7890BB6DB0550F8B7949B0_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_B3567B836B7890BB6DB0550F8B7949B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AvailableForSaleSecuritiesTextBlock" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesTextBlock_B3567B836B7890BB6DB0550F8B7949B0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesTextBlock_B3567B836B7890BB6DB0550F8B7949B0" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesTextBlock_B3567B836B7890BB6DB0550F8B7949B0" xlink:type="arc" />
    <link:label id="lab_us-gaap_UseOfEstimates_13AD01E585E195276E20550F89D25034_terseLabel_en-US" xlink:label="lab_us-gaap_UseOfEstimates_13AD01E585E195276E20550F89D25034" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Use of Estimates</link:label>
    <link:label id="lab_us-gaap_UseOfEstimates_13AD01E585E195276E20550F89D25034_label_en-US" xlink:label="lab_us-gaap_UseOfEstimates_13AD01E585E195276E20550F89D25034" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Use of Estimates, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_UseOfEstimates" xlink:label="loc_us-gaap_UseOfEstimates_13AD01E585E195276E20550F89D25034" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UseOfEstimates_13AD01E585E195276E20550F89D25034" xlink:to="lab_us-gaap_UseOfEstimates_13AD01E585E195276E20550F89D25034" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueOfFinancialInstrumentsPolicy_2B1D61FBABEFA7E3401F550F89D2D4BD_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueOfFinancialInstrumentsPolicy_2B1D61FBABEFA7E3401F550F89D2D4BD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value of Financial Instruments</link:label>
    <link:label id="lab_us-gaap_FairValueOfFinancialInstrumentsPolicy_2B1D61FBABEFA7E3401F550F89D2D4BD_label_en-US" xlink:label="lab_us-gaap_FairValueOfFinancialInstrumentsPolicy_2B1D61FBABEFA7E3401F550F89D2D4BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value of Financial Instruments, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FairValueOfFinancialInstrumentsPolicy" xlink:label="loc_us-gaap_FairValueOfFinancialInstrumentsPolicy_2B1D61FBABEFA7E3401F550F89D2D4BD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueOfFinancialInstrumentsPolicy_2B1D61FBABEFA7E3401F550F89D2D4BD" xlink:to="lab_us-gaap_FairValueOfFinancialInstrumentsPolicy_2B1D61FBABEFA7E3401F550F89D2D4BD" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPolicyTextBlock_5688E4CEB29F419D6F7B550F89D2DB5B_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPolicyTextBlock_5688E4CEB29F419D6F7B550F89D2DB5B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPolicyTextBlock_5688E4CEB29F419D6F7B550F89D2DB5B_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPolicyTextBlock_5688E4CEB29F419D6F7B550F89D2DB5B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashAndCashEquivalentsPolicyTextBlock" xlink:label="loc_us-gaap_CashAndCashEquivalentsPolicyTextBlock_5688E4CEB29F419D6F7B550F89D2DB5B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsPolicyTextBlock_5688E4CEB29F419D6F7B550F89D2DB5B" xlink:to="lab_us-gaap_CashAndCashEquivalentsPolicyTextBlock_5688E4CEB29F419D6F7B550F89D2DB5B" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_20899CC55106ECC1A771550F89D294F2_terseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_20899CC55106ECC1A771550F89D294F2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted Cash</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_20899CC55106ECC1A771550F89D294F2_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_20899CC55106ECC1A771550F89D294F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Restricted Cash and Cash Equivalents, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy" xlink:label="loc_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_20899CC55106ECC1A771550F89D294F2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_20899CC55106ECC1A771550F89D294F2" xlink:to="lab_us-gaap_CashAndCashEquivalentsRestrictedCashAndCashEquivalentsPolicy_20899CC55106ECC1A771550F89D294F2" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentPolicyTextBlock_13D8A296107E7F678DD8550F89D216D2_terseLabel_en-US" xlink:label="lab_us-gaap_InvestmentPolicyTextBlock_13D8A296107E7F678DD8550F89D216D2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments</link:label>
    <link:label id="lab_us-gaap_InvestmentPolicyTextBlock_13D8A296107E7F678DD8550F89D216D2_label_en-US" xlink:label="lab_us-gaap_InvestmentPolicyTextBlock_13D8A296107E7F678DD8550F89D216D2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InvestmentPolicyTextBlock" xlink:label="loc_us-gaap_InvestmentPolicyTextBlock_13D8A296107E7F678DD8550F89D216D2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentPolicyTextBlock_13D8A296107E7F678DD8550F89D216D2" xlink:to="lab_us-gaap_InvestmentPolicyTextBlock_13D8A296107E7F678DD8550F89D216D2" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_A15EC5FD1F5A5C6F1F42550F89D245B1_terseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_A15EC5FD1F5A5C6F1F42550F89D245B1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and Equipment</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_A15EC5FD1F5A5C6F1F42550F89D245B1_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_A15EC5FD1F5A5C6F1F42550F89D245B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PropertyPlantAndEquipmentPolicyTextBlock" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_A15EC5FD1F5A5C6F1F42550F89D245B1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_A15EC5FD1F5A5C6F1F42550F89D245B1" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentPolicyTextBlock_A15EC5FD1F5A5C6F1F42550F89D245B1" xlink:type="arc" />
    <link:label id="lab_us-gaap_InternalUseSoftwarePolicy_2B36ED874964D95C413A550F89D22B6A_terseLabel_en-US" xlink:label="lab_us-gaap_InternalUseSoftwarePolicy_2B36ED874964D95C413A550F89D22B6A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Website and Software Capitalization</link:label>
    <link:label id="lab_us-gaap_InternalUseSoftwarePolicy_2B36ED874964D95C413A550F89D22B6A_label_en-US" xlink:label="lab_us-gaap_InternalUseSoftwarePolicy_2B36ED874964D95C413A550F89D22B6A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Internal Use Software, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InternalUseSoftwarePolicy" xlink:label="loc_us-gaap_InternalUseSoftwarePolicy_2B36ED874964D95C413A550F89D22B6A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InternalUseSoftwarePolicy_2B36ED874964D95C413A550F89D22B6A" xlink:to="lab_us-gaap_InternalUseSoftwarePolicy_2B36ED874964D95C413A550F89D22B6A" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock_8C89E0DC8A8F25BDC224550F89D23429_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock_8C89E0DC8A8F25BDC224550F89D23429" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill and Impairment of Long-Lived Assets and Intangible Assets</link:label>
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock_8C89E0DC8A8F25BDC224550F89D23429_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock_8C89E0DC8A8F25BDC224550F89D23429" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock_8C89E0DC8A8F25BDC224550F89D23429" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock_8C89E0DC8A8F25BDC224550F89D23429" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsPolicyTextBlock_8C89E0DC8A8F25BDC224550F89D23429" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueRecognitionPolicyTextBlock_621FD668CDCD1898AC28550F89D31221_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueRecognitionPolicyTextBlock_621FD668CDCD1898AC28550F89D31221" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenue Recognition Policy</link:label>
    <link:label id="lab_us-gaap_RevenueRecognitionPolicyTextBlock_621FD668CDCD1898AC28550F89D31221_label_en-US" xlink:label="lab_us-gaap_RevenueRecognitionPolicyTextBlock_621FD668CDCD1898AC28550F89D31221" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue Recognition, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RevenueRecognitionPolicyTextBlock" xlink:label="loc_us-gaap_RevenueRecognitionPolicyTextBlock_621FD668CDCD1898AC28550F89D31221" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueRecognitionPolicyTextBlock_621FD668CDCD1898AC28550F89D31221" xlink:to="lab_us-gaap_RevenueRecognitionPolicyTextBlock_621FD668CDCD1898AC28550F89D31221" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenueRecognitionLoyaltyPrograms_97A7A223A2CF2188C779550F89D3D706_terseLabel_en-US" xlink:label="lab_us-gaap_RevenueRecognitionLoyaltyPrograms_97A7A223A2CF2188C779550F89D3D706" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loyalty Programs</link:label>
    <link:label id="lab_us-gaap_RevenueRecognitionLoyaltyPrograms_97A7A223A2CF2188C779550F89D3D706_label_en-US" xlink:label="lab_us-gaap_RevenueRecognitionLoyaltyPrograms_97A7A223A2CF2188C779550F89D3D706" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenue Recognition, Loyalty Programs [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RevenueRecognitionLoyaltyPrograms" xlink:label="loc_us-gaap_RevenueRecognitionLoyaltyPrograms_97A7A223A2CF2188C779550F89D3D706" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenueRecognitionLoyaltyPrograms_97A7A223A2CF2188C779550F89D3D706" xlink:to="lab_us-gaap_RevenueRecognitionLoyaltyPrograms_97A7A223A2CF2188C779550F89D3D706" xlink:type="arc" />
    <link:label id="lab_us-gaap_RegulatoryIncomeTaxesPolicy_6CBEEDE9CE132FC0C9EC550F89D3D5F9_terseLabel_en-US" xlink:label="lab_us-gaap_RegulatoryIncomeTaxesPolicy_6CBEEDE9CE132FC0C9EC550F89D3D5F9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax Recovery Charge, Occupancy Taxes and State and Local Taxes</link:label>
    <link:label id="lab_us-gaap_RegulatoryIncomeTaxesPolicy_6CBEEDE9CE132FC0C9EC550F89D3D5F9_label_en-US" xlink:label="lab_us-gaap_RegulatoryIncomeTaxesPolicy_6CBEEDE9CE132FC0C9EC550F89D3D5F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Regulatory Income Taxes, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RegulatoryIncomeTaxesPolicy" xlink:label="loc_us-gaap_RegulatoryIncomeTaxesPolicy_6CBEEDE9CE132FC0C9EC550F89D3D5F9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RegulatoryIncomeTaxesPolicy_6CBEEDE9CE132FC0C9EC550F89D3D5F9" xlink:to="lab_us-gaap_RegulatoryIncomeTaxesPolicy_6CBEEDE9CE132FC0C9EC550F89D3D5F9" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdvertisingCostsPolicyTextBlock_26E2EF92FB796AF73074550F89D33A98_terseLabel_en-US" xlink:label="lab_us-gaap_AdvertisingCostsPolicyTextBlock_26E2EF92FB796AF73074550F89D33A98" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Advertising - Online and Advertising - Offline</link:label>
    <link:label id="lab_us-gaap_AdvertisingCostsPolicyTextBlock_26E2EF92FB796AF73074550F89D33A98_label_en-US" xlink:label="lab_us-gaap_AdvertisingCostsPolicyTextBlock_26E2EF92FB796AF73074550F89D33A98" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Advertising Costs, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AdvertisingCostsPolicyTextBlock" xlink:label="loc_us-gaap_AdvertisingCostsPolicyTextBlock_26E2EF92FB796AF73074550F89D33A98" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdvertisingCostsPolicyTextBlock_26E2EF92FB796AF73074550F89D33A98" xlink:to="lab_us-gaap_AdvertisingCostsPolicyTextBlock_26E2EF92FB796AF73074550F89D33A98" xlink:type="arc" />
    <link:label id="lab_us-gaap_SellingGeneralAndAdministrativeExpensesPolicyTextBlock_F07AC1EE484A6C833EA0550F89D3FBFF_terseLabel_en-US" xlink:label="lab_us-gaap_SellingGeneralAndAdministrativeExpensesPolicyTextBlock_F07AC1EE484A6C833EA0550F89D3FBFF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Sales and Marketing</link:label>
    <link:label id="lab_us-gaap_SellingGeneralAndAdministrativeExpensesPolicyTextBlock_F07AC1EE484A6C833EA0550F89D3FBFF_label_en-US" xlink:label="lab_us-gaap_SellingGeneralAndAdministrativeExpensesPolicyTextBlock_F07AC1EE484A6C833EA0550F89D3FBFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Selling, General and Administrative Expenses, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SellingGeneralAndAdministrativeExpensesPolicyTextBlock" xlink:label="loc_us-gaap_SellingGeneralAndAdministrativeExpensesPolicyTextBlock_F07AC1EE484A6C833EA0550F89D3FBFF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SellingGeneralAndAdministrativeExpensesPolicyTextBlock_F07AC1EE484A6C833EA0550F89D3FBFF" xlink:to="lab_us-gaap_SellingGeneralAndAdministrativeExpensesPolicyTextBlock_F07AC1EE484A6C833EA0550F89D3FBFF" xlink:type="arc" />
    <link:label id="lab_us-gaap_CompensationRelatedCostsPolicyTextBlock_574642184D070F41FB32550F89D38658_terseLabel_en-US" xlink:label="lab_us-gaap_CompensationRelatedCostsPolicyTextBlock_574642184D070F41FB32550F89D38658" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Personnel and Stock-Based Compensation</link:label>
    <link:label id="lab_us-gaap_CompensationRelatedCostsPolicyTextBlock_574642184D070F41FB32550F89D38658_label_en-US" xlink:label="lab_us-gaap_CompensationRelatedCostsPolicyTextBlock_574642184D070F41FB32550F89D38658" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Compensation Related Costs, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CompensationRelatedCostsPolicyTextBlock" xlink:label="loc_us-gaap_CompensationRelatedCostsPolicyTextBlock_574642184D070F41FB32550F89D38658" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CompensationRelatedCostsPolicyTextBlock_574642184D070F41FB32550F89D38658" xlink:to="lab_us-gaap_CompensationRelatedCostsPolicyTextBlock_574642184D070F41FB32550F89D38658" xlink:type="arc" />
    <link:label id="lab_pcln_InformationTechnologyExpensesPolicyTextBlock_DE06F11B5FAE568EA9D4550F89D39FEF_terseLabel_en-US" xlink:label="lab_pcln_InformationTechnologyExpensesPolicyTextBlock_DE06F11B5FAE568EA9D4550F89D39FEF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Information Technology</link:label>
    <link:label id="lab_pcln_InformationTechnologyExpensesPolicyTextBlock_DE06F11B5FAE568EA9D4550F89D39FEF_label_en-US" xlink:label="lab_pcln_InformationTechnologyExpensesPolicyTextBlock_DE06F11B5FAE568EA9D4550F89D39FEF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Information Technology Expenses [Policy Text Block]</link:label>
    <link:label id="lab_pcln_InformationTechnologyExpensesPolicyTextBlock_DE06F11B5FAE568EA9D4550F89D39FEF_documentation_en-US" xlink:label="lab_pcln_InformationTechnologyExpensesPolicyTextBlock_DE06F11B5FAE568EA9D4550F89D39FEF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Describes the entity's accounting policy for information technology expenses.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_InformationTechnologyExpensesPolicyTextBlock" xlink:label="loc_pcln_InformationTechnologyExpensesPolicyTextBlock_DE06F11B5FAE568EA9D4550F89D39FEF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_InformationTechnologyExpensesPolicyTextBlock_DE06F11B5FAE568EA9D4550F89D39FEF" xlink:to="lab_pcln_InformationTechnologyExpensesPolicyTextBlock_DE06F11B5FAE568EA9D4550F89D39FEF" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_A2BE201C451E53C6D510550F89D3B869_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_A2BE201C451E53C6D510550F89D3B869" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxPolicyTextBlock_A2BE201C451E53C6D510550F89D3B869_label_en-US" xlink:label="lab_us-gaap_IncomeTaxPolicyTextBlock_A2BE201C451E53C6D510550F89D3B869" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxPolicyTextBlock" xlink:label="loc_us-gaap_IncomeTaxPolicyTextBlock_A2BE201C451E53C6D510550F89D3B869" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxPolicyTextBlock_A2BE201C451E53C6D510550F89D3B869" xlink:to="lab_us-gaap_IncomeTaxPolicyTextBlock_A2BE201C451E53C6D510550F89D3B869" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingPolicyPolicyTextBlock_0CA7EDFCDF0F932E47B5550F89D372C4_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingPolicyPolicyTextBlock_0CA7EDFCDF0F932E47B5550F89D372C4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segment Reporting</link:label>
    <link:label id="lab_us-gaap_SegmentReportingPolicyPolicyTextBlock_0CA7EDFCDF0F932E47B5550F89D372C4_label_en-US" xlink:label="lab_us-gaap_SegmentReportingPolicyPolicyTextBlock_0CA7EDFCDF0F932E47B5550F89D372C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentReportingPolicyPolicyTextBlock" xlink:label="loc_us-gaap_SegmentReportingPolicyPolicyTextBlock_0CA7EDFCDF0F932E47B5550F89D372C4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingPolicyPolicyTextBlock_0CA7EDFCDF0F932E47B5550F89D372C4" xlink:to="lab_us-gaap_SegmentReportingPolicyPolicyTextBlock_0CA7EDFCDF0F932E47B5550F89D372C4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_D048A7832C0E672DE52B550F89D45C0F_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_D048A7832C0E672DE52B550F89D45C0F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign Currency Translation</link:label>
    <link:label id="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_D048A7832C0E672DE52B550F89D45C0F_label_en-US" xlink:label="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_D048A7832C0E672DE52B550F89D45C0F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Currency Transactions and Translations Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock" xlink:label="loc_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_D048A7832C0E672DE52B550F89D45C0F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_D048A7832C0E672DE52B550F89D45C0F" xlink:to="lab_us-gaap_ForeignCurrencyTransactionsAndTranslationsPolicyTextBlock_D048A7832C0E672DE52B550F89D45C0F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativesPolicyTextBlock_56C33B3584C5A6F2313B550F89D4279D_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativesPolicyTextBlock_56C33B3584C5A6F2313B550F89D4279D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Financial Instruments</link:label>
    <link:label id="lab_us-gaap_DerivativesPolicyTextBlock_56C33B3584C5A6F2313B550F89D4279D_label_en-US" xlink:label="lab_us-gaap_DerivativesPolicyTextBlock_56C33B3584C5A6F2313B550F89D4279D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivatives, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DerivativesPolicyTextBlock" xlink:label="loc_us-gaap_DerivativesPolicyTextBlock_56C33B3584C5A6F2313B550F89D4279D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativesPolicyTextBlock_56C33B3584C5A6F2313B550F89D4279D" xlink:to="lab_us-gaap_DerivativesPolicyTextBlock_56C33B3584C5A6F2313B550F89D4279D" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_454CED1040FAEC1EE6AA550F89D47105_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_454CED1040FAEC1EE6AA550F89D47105" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Recent Accounting Pronouncements</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_454CED1040FAEC1EE6AA550F89D47105_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_454CED1040FAEC1EE6AA550F89D47105" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock" xlink:label="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_454CED1040FAEC1EE6AA550F89D47105" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_454CED1040FAEC1EE6AA550F89D47105" xlink:to="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_454CED1040FAEC1EE6AA550F89D47105" xlink:type="arc" />
    <link:label id="lab_us-gaap_LossContingenciesTable_C55B273FB23893D962A7E712B4F4EB95_terseLabel_en-US" xlink:label="lab_us-gaap_LossContingenciesTable_C55B273FB23893D962A7E712B4F4EB95" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loss Contingencies [Table]</link:label>
    <link:label id="lab_us-gaap_LossContingenciesTable_C55B273FB23893D962A7E712B4F4EB95_label_en-US" xlink:label="lab_us-gaap_LossContingenciesTable_C55B273FB23893D962A7E712B4F4EB95" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingencies [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LossContingenciesTable" xlink:label="loc_us-gaap_LossContingenciesTable_C55B273FB23893D962A7E712B4F4EB95" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LossContingenciesTable_C55B273FB23893D962A7E712B4F4EB95" xlink:to="lab_us-gaap_LossContingenciesTable_C55B273FB23893D962A7E712B4F4EB95" xlink:type="arc" />
    <link:label id="lab_pcln_FinesForPotentialOftDecisionAxis_F010938B85FC5E5A69C2E712B4F51D93_terseLabel_en-US" xlink:label="lab_pcln_FinesForPotentialOftDecisionAxis_F010938B85FC5E5A69C2E712B4F51D93" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fines for Potential OFT Decision [Axis]</link:label>
    <link:label id="lab_pcln_FinesForPotentialOftDecisionAxis_F010938B85FC5E5A69C2E712B4F51D93_label_en-US" xlink:label="lab_pcln_FinesForPotentialOftDecisionAxis_F010938B85FC5E5A69C2E712B4F51D93" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fines for Potential OFT Decision [Axis]</link:label>
    <link:label id="lab_pcln_FinesForPotentialOftDecisionAxis_F010938B85FC5E5A69C2E712B4F51D93_documentation_en-US" xlink:label="lab_pcln_FinesForPotentialOftDecisionAxis_F010938B85FC5E5A69C2E712B4F51D93" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fines for Potential OFT Decision [Axis]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_FinesForPotentialOftDecisionAxis" xlink:label="loc_pcln_FinesForPotentialOftDecisionAxis_F010938B85FC5E5A69C2E712B4F51D93" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_FinesForPotentialOftDecisionAxis_F010938B85FC5E5A69C2E712B4F51D93" xlink:to="lab_pcln_FinesForPotentialOftDecisionAxis_F010938B85FC5E5A69C2E712B4F51D93" xlink:type="arc" />
    <link:label id="lab_pcln_FinesForPotentialOftDomain_0BA99247E65B00ADD252E712B4F5245A_terseLabel_en-US" xlink:label="lab_pcln_FinesForPotentialOftDomain_0BA99247E65B00ADD252E712B4F5245A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fines for Potential OFT [Domain]</link:label>
    <link:label id="lab_pcln_FinesForPotentialOftDomain_0BA99247E65B00ADD252E712B4F5245A_label_en-US" xlink:label="lab_pcln_FinesForPotentialOftDomain_0BA99247E65B00ADD252E712B4F5245A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fines for Potential OFT [Domain]</link:label>
    <link:label id="lab_pcln_FinesForPotentialOftDomain_0BA99247E65B00ADD252E712B4F5245A_documentation_en-US" xlink:label="lab_pcln_FinesForPotentialOftDomain_0BA99247E65B00ADD252E712B4F5245A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fines for Potential OFT [Domain]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_FinesForPotentialOftDomain" xlink:label="loc_pcln_FinesForPotentialOftDomain_0BA99247E65B00ADD252E712B4F5245A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_FinesForPotentialOftDomain_0BA99247E65B00ADD252E712B4F5245A" xlink:to="lab_pcln_FinesForPotentialOftDomain_0BA99247E65B00ADD252E712B4F5245A" xlink:type="arc" />
    <link:label id="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaAxis_25B5DB25BE3D00528878E712B4F60848_terseLabel_en-US" xlink:label="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaAxis_25B5DB25BE3D00528878E712B4F60848" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Litigation Related to Travel Transaction Taxes By Geographic Area [Axis]</link:label>
    <link:label id="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaAxis_25B5DB25BE3D00528878E712B4F60848_label_en-US" xlink:label="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaAxis_25B5DB25BE3D00528878E712B4F60848" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Litigation Related to Travel Transaction Taxes By Geographic Area [Axis]</link:label>
    <link:label id="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaAxis_25B5DB25BE3D00528878E712B4F60848_documentation_en-US" xlink:label="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaAxis_25B5DB25BE3D00528878E712B4F60848" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Litigation Related to Travel Transaction Taxes By Geographic Area [Axis]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaAxis" xlink:label="loc_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaAxis_25B5DB25BE3D00528878E712B4F60848" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaAxis_25B5DB25BE3D00528878E712B4F60848" xlink:to="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaAxis_25B5DB25BE3D00528878E712B4F60848" xlink:type="arc" />
    <link:label id="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaDomain_3ADC213CC4CC1789AA48E712B4F61043_terseLabel_en-US" xlink:label="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaDomain_3ADC213CC4CC1789AA48E712B4F61043" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Litigation Related to Travel Transaction Taxes By Geographic Area [Domain]</link:label>
    <link:label id="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaDomain_3ADC213CC4CC1789AA48E712B4F61043_label_en-US" xlink:label="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaDomain_3ADC213CC4CC1789AA48E712B4F61043" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Litigation Related to Travel Transaction Taxes By Geographic Area [Domain]</link:label>
    <link:label id="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaDomain_3ADC213CC4CC1789AA48E712B4F61043_documentation_en-US" xlink:label="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaDomain_3ADC213CC4CC1789AA48E712B4F61043" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Litigation Related to Travel Transaction Taxes By Geographic Area [Domain]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaDomain" xlink:label="loc_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaDomain_3ADC213CC4CC1789AA48E712B4F61043" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaDomain_3ADC213CC4CC1789AA48E712B4F61043" xlink:to="lab_pcln_LitigationRelatedtoTravelTransactionTaxesByGeographicAreaDomain_3ADC213CC4CC1789AA48E712B4F61043" xlink:type="arc" />
    <link:label id="lab_stpr_HI_35EC162531A7695D68D5E712B4F62BAD_terseLabel_en-US" xlink:label="lab_stpr_HI_35EC162531A7695D68D5E712B4F62BAD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">HAWAII</link:label>
    <link:label id="lab_stpr_HI_35EC162531A7695D68D5E712B4F62BAD_label_en-US" xlink:label="lab_stpr_HI_35EC162531A7695D68D5E712B4F62BAD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">HAWAII</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/stpr/2011/stpr-2011-01-31.xsd#stpr_HI" xlink:label="loc_stpr_HI_35EC162531A7695D68D5E712B4F62BAD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_stpr_HI_35EC162531A7695D68D5E712B4F62BAD" xlink:to="lab_stpr_HI_35EC162531A7695D68D5E712B4F62BAD" xlink:type="arc" />
    <link:label id="lab_us-gaap_LossContingenciesByNatureOfContingencyAxis_DC32E6726CF4503AEFDDE712B4F63BAE_terseLabel_en-US" xlink:label="lab_us-gaap_LossContingenciesByNatureOfContingencyAxis_DC32E6726CF4503AEFDDE712B4F63BAE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loss Contingencies by Nature of Contingency [Axis]</link:label>
    <link:label id="lab_us-gaap_LossContingenciesByNatureOfContingencyAxis_DC32E6726CF4503AEFDDE712B4F63BAE_label_en-US" xlink:label="lab_us-gaap_LossContingenciesByNatureOfContingencyAxis_DC32E6726CF4503AEFDDE712B4F63BAE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency Nature [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LossContingenciesByNatureOfContingencyAxis" xlink:label="loc_us-gaap_LossContingenciesByNatureOfContingencyAxis_DC32E6726CF4503AEFDDE712B4F63BAE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LossContingenciesByNatureOfContingencyAxis_DC32E6726CF4503AEFDDE712B4F63BAE" xlink:to="lab_us-gaap_LossContingenciesByNatureOfContingencyAxis_DC32E6726CF4503AEFDDE712B4F63BAE" xlink:type="arc" />
    <link:label id="lab_us-gaap_LossContingencyNatureDomain_61514312B265F971500EE712B4F62F67_terseLabel_en-US" xlink:label="lab_us-gaap_LossContingencyNatureDomain_61514312B265F971500EE712B4F62F67" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loss Contingency, Nature [Domain]</link:label>
    <link:label id="lab_us-gaap_LossContingencyNatureDomain_61514312B265F971500EE712B4F62F67_label_en-US" xlink:label="lab_us-gaap_LossContingencyNatureDomain_61514312B265F971500EE712B4F62F67" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency, Nature [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LossContingencyNatureDomain" xlink:label="loc_us-gaap_LossContingencyNatureDomain_61514312B265F971500EE712B4F62F67" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LossContingencyNatureDomain_61514312B265F971500EE712B4F62F67" xlink:to="lab_us-gaap_LossContingencyNatureDomain_61514312B265F971500EE712B4F62F67" xlink:type="arc" />
    <link:label id="lab_pcln_LitigationRelatedtoTravelTransactionTaxesMember_8D07F981FD55ABC7F3A6E712B4F6E7DF_terseLabel_en-US" xlink:label="lab_pcln_LitigationRelatedtoTravelTransactionTaxesMember_8D07F981FD55ABC7F3A6E712B4F6E7DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Litigation Related to Hotel Occupany and Other Taxes</link:label>
    <link:label id="lab_pcln_LitigationRelatedtoTravelTransactionTaxesMember_8D07F981FD55ABC7F3A6E712B4F6E7DF_label_en-US" xlink:label="lab_pcln_LitigationRelatedtoTravelTransactionTaxesMember_8D07F981FD55ABC7F3A6E712B4F6E7DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Litigation Related to Travel Transaction Taxes [Member]</link:label>
    <link:label id="lab_pcln_LitigationRelatedtoTravelTransactionTaxesMember_8D07F981FD55ABC7F3A6E712B4F6E7DF_documentation_en-US" xlink:label="lab_pcln_LitigationRelatedtoTravelTransactionTaxesMember_8D07F981FD55ABC7F3A6E712B4F6E7DF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Litigation Related to Travel Transaction Taxes [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_LitigationRelatedtoTravelTransactionTaxesMember" xlink:label="loc_pcln_LitigationRelatedtoTravelTransactionTaxesMember_8D07F981FD55ABC7F3A6E712B4F6E7DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_LitigationRelatedtoTravelTransactionTaxesMember_8D07F981FD55ABC7F3A6E712B4F6E7DF" xlink:to="lab_pcln_LitigationRelatedtoTravelTransactionTaxesMember_8D07F981FD55ABC7F3A6E712B4F6E7DF" xlink:type="arc" />
    <link:label id="lab_pcln_FrenchTaxAuditMember_E414B04A81424BE05C2BE712B4F64BF8_terseLabel_en-US" xlink:label="lab_pcln_FrenchTaxAuditMember_E414B04A81424BE05C2BE712B4F64BF8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">French Tax Audit [Member]</link:label>
    <link:label id="lab_pcln_FrenchTaxAuditMember_E414B04A81424BE05C2BE712B4F64BF8_label_en-US" xlink:label="lab_pcln_FrenchTaxAuditMember_E414B04A81424BE05C2BE712B4F64BF8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">French Tax Audit [Member]</link:label>
    <link:label id="lab_pcln_FrenchTaxAuditMember_E414B04A81424BE05C2BE712B4F64BF8_documentation_en-US" xlink:label="lab_pcln_FrenchTaxAuditMember_E414B04A81424BE05C2BE712B4F64BF8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">French Tax Audit [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_FrenchTaxAuditMember" xlink:label="loc_pcln_FrenchTaxAuditMember_E414B04A81424BE05C2BE712B4F64BF8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_FrenchTaxAuditMember_E414B04A81424BE05C2BE712B4F64BF8" xlink:to="lab_pcln_FrenchTaxAuditMember_E414B04A81424BE05C2BE712B4F64BF8" xlink:type="arc" />
    <link:label id="lab_us-gaap_LossContingenciesLineItems_CB71CA62A430374DB12DE712B4F6ABF7_terseLabel_en-US" xlink:label="lab_us-gaap_LossContingenciesLineItems_CB71CA62A430374DB12DE712B4F6ABF7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Travel Transaction Taxes</link:label>
    <link:label id="lab_us-gaap_LossContingenciesLineItems_CB71CA62A430374DB12DE712B4F6ABF7_label_en-US" xlink:label="lab_us-gaap_LossContingenciesLineItems_CB71CA62A430374DB12DE712B4F6ABF7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingencies [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LossContingenciesLineItems" xlink:label="loc_us-gaap_LossContingenciesLineItems_CB71CA62A430374DB12DE712B4F6ABF7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LossContingenciesLineItems_CB71CA62A430374DB12DE712B4F6ABF7" xlink:to="lab_us-gaap_LossContingenciesLineItems_CB71CA62A430374DB12DE712B4F6ABF7" xlink:type="arc" />
    <link:label id="lab_pcln_LossContingencyNumberOfLawsuits_721E0A44A113342624B0E712B4F6E040_terseLabel_en-US" xlink:label="lab_pcln_LossContingencyNumberOfLawsuits_721E0A44A113342624B0E712B4F6E040" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loss Contingency Number of Lawsuits</link:label>
    <link:label id="lab_pcln_LossContingencyNumberOfLawsuits_721E0A44A113342624B0E712B4F6E040_label_en-US" xlink:label="lab_pcln_LossContingencyNumberOfLawsuits_721E0A44A113342624B0E712B4F6E040" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency Number of Lawsuits</link:label>
    <link:label id="lab_pcln_LossContingencyNumberOfLawsuits_721E0A44A113342624B0E712B4F6E040_documentation_en-US" xlink:label="lab_pcln_LossContingencyNumberOfLawsuits_721E0A44A113342624B0E712B4F6E040" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the number of lawsuits in which the reporting entity was involved.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_LossContingencyNumberOfLawsuits" xlink:label="loc_pcln_LossContingencyNumberOfLawsuits_721E0A44A113342624B0E712B4F6E040" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_LossContingencyNumberOfLawsuits_721E0A44A113342624B0E712B4F6E040" xlink:to="lab_pcln_LossContingencyNumberOfLawsuits_721E0A44A113342624B0E712B4F6E040" xlink:type="arc" />
    <link:label id="lab_us-gaap_LossContingencyAccrualAtCarryingValue_F5A3F1A79D0D11C7E6AAE712B4F61D7C_terseLabel_en-US" xlink:label="lab_us-gaap_LossContingencyAccrualAtCarryingValue_F5A3F1A79D0D11C7E6AAE712B4F61D7C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reserve for the potential resolution of issues related to travel transaction taxes (in dollars)</link:label>
    <link:label id="lab_us-gaap_LossContingencyAccrualAtCarryingValue_F5A3F1A79D0D11C7E6AAE712B4F61D7C_label_en-US" xlink:label="lab_us-gaap_LossContingencyAccrualAtCarryingValue_F5A3F1A79D0D11C7E6AAE712B4F61D7C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency Accrual</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_LossContingencyAccrualAtCarryingValue" xlink:label="loc_us-gaap_LossContingencyAccrualAtCarryingValue_F5A3F1A79D0D11C7E6AAE712B4F61D7C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LossContingencyAccrualAtCarryingValue_F5A3F1A79D0D11C7E6AAE712B4F61D7C" xlink:to="lab_us-gaap_LossContingencyAccrualAtCarryingValue_F5A3F1A79D0D11C7E6AAE712B4F61D7C" xlink:type="arc" />
    <link:label id="lab_pcln_LossContingencyTaxInterestandPenaltiesAssessed_F1D9B04774C9187B6EEDE712B4F661EF_terseLabel_en-US" xlink:label="lab_pcln_LossContingencyTaxInterestandPenaltiesAssessed_F1D9B04774C9187B6EEDE712B4F661EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assessed taxes including interest and penalties (in dollars)</link:label>
    <link:label id="lab_pcln_LossContingencyTaxInterestandPenaltiesAssessed_F1D9B04774C9187B6EEDE712B4F661EF_label_en-US" xlink:label="lab_pcln_LossContingencyTaxInterestandPenaltiesAssessed_F1D9B04774C9187B6EEDE712B4F661EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency, Tax, Interest, and Penalties Assessed</link:label>
    <link:label id="lab_pcln_LossContingencyTaxInterestandPenaltiesAssessed_F1D9B04774C9187B6EEDE712B4F661EF_documentation_en-US" xlink:label="lab_pcln_LossContingencyTaxInterestandPenaltiesAssessed_F1D9B04774C9187B6EEDE712B4F661EF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the tax assessment issued by the tax authority including interest and penalties.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_LossContingencyTaxInterestandPenaltiesAssessed" xlink:label="loc_pcln_LossContingencyTaxInterestandPenaltiesAssessed_F1D9B04774C9187B6EEDE712B4F661EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_LossContingencyTaxInterestandPenaltiesAssessed_F1D9B04774C9187B6EEDE712B4F661EF" xlink:to="lab_pcln_LossContingencyTaxInterestandPenaltiesAssessed_F1D9B04774C9187B6EEDE712B4F661EF" xlink:type="arc" />
    <link:label id="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_736BD6A44F3FE3C286BFE712B4F6B493_terseLabel_en-US" xlink:label="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_736BD6A44F3FE3C286BFE712B4F6B493" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments of tax and interest for loss contingency related to travel transaction taxes (in dollars)</link:label>
    <link:label id="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_736BD6A44F3FE3C286BFE712B4F6B493_label_en-US" xlink:label="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_736BD6A44F3FE3C286BFE712B4F6B493" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments Of Tax And Interest For Loss Contingency Related To Hotel Occupancy And Other Taxes</link:label>
    <link:label id="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_736BD6A44F3FE3C286BFE712B4F6B493_documentation_en-US" xlink:label="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_736BD6A44F3FE3C286BFE712B4F6B493" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes" xlink:label="loc_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_736BD6A44F3FE3C286BFE712B4F6B493" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_736BD6A44F3FE3C286BFE712B4F6B493" xlink:to="lab_pcln_PaymentsOfTaxAndInterestForLossContingencyRelatedToHotelOccupancyAndOtherTaxes_736BD6A44F3FE3C286BFE712B4F6B493" xlink:type="arc" />
    <link:label id="lab_pcln_LossContingencyReversalofLiabilitybasedonrulings_DA66CB95CA7CA6B7E6D2E712B4F62FF7_terseLabel_en-US" xlink:label="lab_pcln_LossContingencyReversalofLiabilitybasedonrulings_DA66CB95CA7CA6B7E6D2E712B4F62FF7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loss Contingency, Reversal of Liability based on rulings</link:label>
    <link:label id="lab_pcln_LossContingencyReversalofLiabilitybasedonrulings_DA66CB95CA7CA6B7E6D2E712B4F62FF7_label_en-US" xlink:label="lab_pcln_LossContingencyReversalofLiabilitybasedonrulings_DA66CB95CA7CA6B7E6D2E712B4F62FF7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency, Reversal of Liability based on rulings</link:label>
    <link:label id="lab_pcln_LossContingencyReversalofLiabilitybasedonrulings_DA66CB95CA7CA6B7E6D2E712B4F62FF7_documentation_en-US" xlink:label="lab_pcln_LossContingencyReversalofLiabilitybasedonrulings_DA66CB95CA7CA6B7E6D2E712B4F62FF7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loss Contingency, Reversal of Liability based on rulings</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_LossContingencyReversalofLiabilitybasedonrulings" xlink:label="loc_pcln_LossContingencyReversalofLiabilitybasedonrulings_DA66CB95CA7CA6B7E6D2E712B4F62FF7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_LossContingencyReversalofLiabilitybasedonrulings_DA66CB95CA7CA6B7E6D2E712B4F62FF7" xlink:to="lab_pcln_LossContingencyReversalofLiabilitybasedonrulings_DA66CB95CA7CA6B7E6D2E712B4F62FF7" xlink:type="arc" />
    <link:label id="lab_pcln_LossContingencyRefundamountbasedonrulings_A4D546582D392E70AEDBE712B4F7F6B4_terseLabel_en-US" xlink:label="lab_pcln_LossContingencyRefundamountbasedonrulings_A4D546582D392E70AEDBE712B4F7F6B4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loss Contingency, Refund amount based on rulings</link:label>
    <link:label id="lab_pcln_LossContingencyRefundamountbasedonrulings_A4D546582D392E70AEDBE712B4F7F6B4_label_en-US" xlink:label="lab_pcln_LossContingencyRefundamountbasedonrulings_A4D546582D392E70AEDBE712B4F7F6B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency, Refund amount based on rulings</link:label>
    <link:label id="lab_pcln_LossContingencyRefundamountbasedonrulings_A4D546582D392E70AEDBE712B4F7F6B4_documentation_en-US" xlink:label="lab_pcln_LossContingencyRefundamountbasedonrulings_A4D546582D392E70AEDBE712B4F7F6B4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loss Contingency, Refund amount based on rulings</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_LossContingencyRefundamountbasedonrulings" xlink:label="loc_pcln_LossContingencyRefundamountbasedonrulings_A4D546582D392E70AEDBE712B4F7F6B4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_LossContingencyRefundamountbasedonrulings_A4D546582D392E70AEDBE712B4F7F6B4" xlink:to="lab_pcln_LossContingencyRefundamountbasedonrulings_A4D546582D392E70AEDBE712B4F7F6B4" xlink:type="arc" />
    <link:label id="lab_pcln_LossContingencyAmountexpectedtoberefundedamountbasedonrulings_9D143005460A482FE550E712B4F75B9D_terseLabel_en-US" xlink:label="lab_pcln_LossContingencyAmountexpectedtoberefundedamountbasedonrulings_9D143005460A482FE550E712B4F75B9D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loss Contingency, Amount expected to be refunded based on rulings</link:label>
    <link:label id="lab_pcln_LossContingencyAmountexpectedtoberefundedamountbasedonrulings_9D143005460A482FE550E712B4F75B9D_label_en-US" xlink:label="lab_pcln_LossContingencyAmountexpectedtoberefundedamountbasedonrulings_9D143005460A482FE550E712B4F75B9D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency, Amount expected to be refunded amount based on rulings</link:label>
    <link:label id="lab_pcln_LossContingencyAmountexpectedtoberefundedamountbasedonrulings_9D143005460A482FE550E712B4F75B9D_documentation_en-US" xlink:label="lab_pcln_LossContingencyAmountexpectedtoberefundedamountbasedonrulings_9D143005460A482FE550E712B4F75B9D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loss Contingency, Amount expected to be refunded amount based on rulings</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_LossContingencyAmountexpectedtoberefundedamountbasedonrulings" xlink:label="loc_pcln_LossContingencyAmountexpectedtoberefundedamountbasedonrulings_9D143005460A482FE550E712B4F75B9D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_LossContingencyAmountexpectedtoberefundedamountbasedonrulings_9D143005460A482FE550E712B4F75B9D" xlink:to="lab_pcln_LossContingencyAmountexpectedtoberefundedamountbasedonrulings_9D143005460A482FE550E712B4F75B9D" xlink:type="arc" />
    <link:label id="lab_pcln_EmploymentcontractsAbstract_2643BEF564647DE1A9FDE712B4F78426_terseLabel_en-US" xlink:label="lab_pcln_EmploymentcontractsAbstract_2643BEF564647DE1A9FDE712B4F78426" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Employment Contracts [Abstract]</link:label>
    <link:label id="lab_pcln_EmploymentcontractsAbstract_2643BEF564647DE1A9FDE712B4F78426_label_en-US" xlink:label="lab_pcln_EmploymentcontractsAbstract_2643BEF564647DE1A9FDE712B4F78426" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">EmploymentContracts [Abstract]</link:label>
    <link:label id="lab_pcln_EmploymentcontractsAbstract_2643BEF564647DE1A9FDE712B4F78426_documentation_en-US" xlink:label="lab_pcln_EmploymentcontractsAbstract_2643BEF564647DE1A9FDE712B4F78426" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">EmploymentContracts [Abstract]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_EmploymentcontractsAbstract" xlink:label="loc_pcln_EmploymentcontractsAbstract_2643BEF564647DE1A9FDE712B4F78426" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_EmploymentcontractsAbstract_2643BEF564647DE1A9FDE712B4F78426" xlink:to="lab_pcln_EmploymentcontractsAbstract_2643BEF564647DE1A9FDE712B4F78426" xlink:type="arc" />
    <link:label id="lab_pcln_EmploymentAgreementsCashSeverancePaymentsMaximum_800EE5D0851CD5F64AA3E712B4F7ECA1_terseLabel_en-US" xlink:label="lab_pcln_EmploymentAgreementsCashSeverancePaymentsMaximum_800EE5D0851CD5F64AA3E712B4F7ECA1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum cash severance payments provided for in the employment agreements</link:label>
    <link:label id="lab_pcln_EmploymentAgreementsCashSeverancePaymentsMaximum_800EE5D0851CD5F64AA3E712B4F7ECA1_label_en-US" xlink:label="lab_pcln_EmploymentAgreementsCashSeverancePaymentsMaximum_800EE5D0851CD5F64AA3E712B4F7ECA1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employment Agreements Cash Severance Payments Maximum</link:label>
    <link:label id="lab_pcln_EmploymentAgreementsCashSeverancePaymentsMaximum_800EE5D0851CD5F64AA3E712B4F7ECA1_documentation_en-US" xlink:label="lab_pcln_EmploymentAgreementsCashSeverancePaymentsMaximum_800EE5D0851CD5F64AA3E712B4F7ECA1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the maximum cash severance payments provided for in the employment agreements with certain members of senior management.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_EmploymentAgreementsCashSeverancePaymentsMaximum" xlink:label="loc_pcln_EmploymentAgreementsCashSeverancePaymentsMaximum_800EE5D0851CD5F64AA3E712B4F7ECA1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_EmploymentAgreementsCashSeverancePaymentsMaximum_800EE5D0851CD5F64AA3E712B4F7ECA1" xlink:to="lab_pcln_EmploymentAgreementsCashSeverancePaymentsMaximum_800EE5D0851CD5F64AA3E712B4F7ECA1" xlink:type="arc" />
    <link:label id="lab_pcln_ExtensionPeriodForHealthAndInsuranceBenefitsAfterTerminationHighEndOfRange_FEB231ED48D4B7F8021BE712B4F77FCE_terseLabel_en-US" xlink:label="lab_pcln_ExtensionPeriodForHealthAndInsuranceBenefitsAfterTerminationHighEndOfRange_FEB231ED48D4B7F8021BE712B4F77FCE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Extension period for health and insurance benefits after termination, high end of range (in years)</link:label>
    <link:label id="lab_pcln_ExtensionPeriodForHealthAndInsuranceBenefitsAfterTerminationHighEndOfRange_FEB231ED48D4B7F8021BE712B4F77FCE_label_en-US" xlink:label="lab_pcln_ExtensionPeriodForHealthAndInsuranceBenefitsAfterTerminationHighEndOfRange_FEB231ED48D4B7F8021BE712B4F77FCE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Extension Period for Health and Insurance Benefits after Termination High End of Range</link:label>
    <link:label id="lab_pcln_ExtensionPeriodForHealthAndInsuranceBenefitsAfterTerminationHighEndOfRange_FEB231ED48D4B7F8021BE712B4F77FCE_documentation_en-US" xlink:label="lab_pcln_ExtensionPeriodForHealthAndInsuranceBenefitsAfterTerminationHighEndOfRange_FEB231ED48D4B7F8021BE712B4F77FCE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The maximum extension period, in years, for health and insurance benefits after termination for certain agreements.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ExtensionPeriodForHealthAndInsuranceBenefitsAfterTerminationHighEndOfRange" xlink:label="loc_pcln_ExtensionPeriodForHealthAndInsuranceBenefitsAfterTerminationHighEndOfRange_FEB231ED48D4B7F8021BE712B4F77FCE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ExtensionPeriodForHealthAndInsuranceBenefitsAfterTerminationHighEndOfRange_FEB231ED48D4B7F8021BE712B4F77FCE" xlink:to="lab_pcln_ExtensionPeriodForHealthAndInsuranceBenefitsAfterTerminationHighEndOfRange_FEB231ED48D4B7F8021BE712B4F77FCE" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoncontrollingInterestAbstract_86E5CF38C0BAB18FB74E550F8AE185BB_label_en-US" xlink:label="lab_us-gaap_NoncontrollingInterestAbstract_86E5CF38C0BAB18FB74E550F8AE185BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NoncontrollingInterestAbstract" xlink:label="loc_us-gaap_NoncontrollingInterestAbstract_86E5CF38C0BAB18FB74E550F8AE185BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoncontrollingInterestAbstract_86E5CF38C0BAB18FB74E550F8AE185BB" xlink:to="lab_us-gaap_NoncontrollingInterestAbstract_86E5CF38C0BAB18FB74E550F8AE185BB" xlink:type="arc" />
    <link:label id="lab_us-gaap_MinorityInterestDisclosureTextBlock_42AFAC641597B4F826D6550F8AE1378D_terseLabel_en-US" xlink:label="lab_us-gaap_MinorityInterestDisclosureTextBlock_42AFAC641597B4F826D6550F8AE1378D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">REDEEMABLE NONCONTROLLING INTERESTS</link:label>
    <link:label id="lab_us-gaap_MinorityInterestDisclosureTextBlock_42AFAC641597B4F826D6550F8AE1378D_label_en-US" xlink:label="lab_us-gaap_MinorityInterestDisclosureTextBlock_42AFAC641597B4F826D6550F8AE1378D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MinorityInterestDisclosureTextBlock" xlink:label="loc_us-gaap_MinorityInterestDisclosureTextBlock_42AFAC641597B4F826D6550F8AE1378D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinorityInterestDisclosureTextBlock_42AFAC641597B4F826D6550F8AE1378D" xlink:to="lab_us-gaap_MinorityInterestDisclosureTextBlock_42AFAC641597B4F826D6550F8AE1378D" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockTextBlock_7308F4C54F03260A54B8550F88D71912_terseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockTextBlock_7308F4C54F03260A54B8550F88D71912" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">TREASURY STOCK</link:label>
    <link:label id="lab_us-gaap_TreasuryStockTextBlock_7308F4C54F03260A54B8550F88D71912_label_en-US" xlink:label="lab_us-gaap_TreasuryStockTextBlock_7308F4C54F03260A54B8550F88D71912" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockTextBlock" xlink:label="loc_us-gaap_TreasuryStockTextBlock_7308F4C54F03260A54B8550F88D71912" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockTextBlock_7308F4C54F03260A54B8550F88D71912" xlink:to="lab_us-gaap_TreasuryStockTextBlock_7308F4C54F03260A54B8550F88D71912" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsTable_23E38467C152CBD00423550F8D4A7632_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsTable_23E38467C152CBD00423550F8D4A7632" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Revenues from External Customers and Long-Lived Assets [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsTable_23E38467C152CBD00423550F8D4A7632_label_en-US" xlink:label="lab_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsTable_23E38467C152CBD00423550F8D4A7632" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Revenues from External Customers and Long-Lived Assets [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsTable" xlink:label="loc_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsTable_23E38467C152CBD00423550F8D4A7632" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsTable_23E38467C152CBD00423550F8D4A7632" xlink:to="lab_us-gaap_ScheduleOfRevenuesFromExternalCustomersAndLongLivedAssetsTable_23E38467C152CBD00423550F8D4A7632" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementGeographicalAxis_F1D7F0D60CE160F66CA5550F8D4A59C6_terseLabel_en-US" xlink:label="lab_us-gaap_StatementGeographicalAxis_F1D7F0D60CE160F66CA5550F8D4A59C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement, Geographical</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementGeographicalAxis" xlink:label="loc_us-gaap_StatementGeographicalAxis_F1D7F0D60CE160F66CA5550F8D4A59C6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementGeographicalAxis_F1D7F0D60CE160F66CA5550F8D4A59C6" xlink:to="lab_us-gaap_StatementGeographicalAxis_F1D7F0D60CE160F66CA5550F8D4A59C6" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentGeographicalDomain_1206ED1E8F0F92FC733D550F8D4A5AC9_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentGeographicalDomain_1206ED1E8F0F92FC733D550F8D4A5AC9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segment, Geographical</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentGeographicalDomain" xlink:label="loc_us-gaap_SegmentGeographicalDomain_1206ED1E8F0F92FC733D550F8D4A5AC9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentGeographicalDomain_1206ED1E8F0F92FC733D550F8D4A5AC9" xlink:to="lab_us-gaap_SegmentGeographicalDomain_1206ED1E8F0F92FC733D550F8D4A5AC9" xlink:type="arc" />
    <link:label id="lab_country_US_D90837BC3BE2F1731711550F8D4B52F5_terseLabel_en-US" xlink:label="lab_country_US_D90837BC3BE2F1731711550F8D4B52F5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">United States</link:label>
    <link:label id="lab_country_US_D90837BC3BE2F1731711550F8D4B52F5_label_en-US" xlink:label="lab_country_US_D90837BC3BE2F1731711550F8D4B52F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">UNITED STATES</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/country/2013/country-2013-01-31.xsd#country_US" xlink:label="loc_country_US_D90837BC3BE2F1731711550F8D4B52F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_country_US_D90837BC3BE2F1731711550F8D4B52F5" xlink:to="lab_country_US_D90837BC3BE2F1731711550F8D4B52F5" xlink:type="arc" />
    <link:label id="lab_country_NL_049DCF5AF20F19FEAE03550F8D4C7B64_terseLabel_en-US" xlink:label="lab_country_NL_049DCF5AF20F19FEAE03550F8D4C7B64" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">The Netherlands</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/country/2013/country-2013-01-31.xsd#country_NL" xlink:label="loc_country_NL_049DCF5AF20F19FEAE03550F8D4C7B64" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_country_NL_049DCF5AF20F19FEAE03550F8D4C7B64" xlink:to="lab_country_NL_049DCF5AF20F19FEAE03550F8D4C7B64" xlink:type="arc" />
    <link:label id="lab_pcln_OtherCountriesMember_6FDEE708FD832ADD3EDF550F8D4CFE30_terseLabel_en-US" xlink:label="lab_pcln_OtherCountriesMember_6FDEE708FD832ADD3EDF550F8D4CFE30" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_pcln_OtherCountriesMember_6FDEE708FD832ADD3EDF550F8D4CFE30_label_en-US" xlink:label="lab_pcln_OtherCountriesMember_6FDEE708FD832ADD3EDF550F8D4CFE30" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Countries [Member]</link:label>
    <link:label id="lab_pcln_OtherCountriesMember_6FDEE708FD832ADD3EDF550F8D4CFE30_documentation_en-US" xlink:label="lab_pcln_OtherCountriesMember_6FDEE708FD832ADD3EDF550F8D4CFE30" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other Countries [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OtherCountriesMember" xlink:label="loc_pcln_OtherCountriesMember_6FDEE708FD832ADD3EDF550F8D4CFE30" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OtherCountriesMember_6FDEE708FD832ADD3EDF550F8D4CFE30" xlink:to="lab_pcln_OtherCountriesMember_6FDEE708FD832ADD3EDF550F8D4CFE30" xlink:type="arc" />
    <link:label id="lab_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_E12D585118D327DBB8C3550F8D4CCE42_terseLabel_en-US" xlink:label="lab_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_E12D585118D327DBB8C3550F8D4CCE42" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Geographic Information</link:label>
    <link:label id="lab_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_E12D585118D327DBB8C3550F8D4CCE42_label_en-US" xlink:label="lab_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_E12D585118D327DBB8C3550F8D4CCE42" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenues from External Customers and Long-Lived Assets [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems" xlink:label="loc_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_E12D585118D327DBB8C3550F8D4CCE42" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_E12D585118D327DBB8C3550F8D4CCE42" xlink:to="lab_us-gaap_RevenuesFromExternalCustomersAndLongLivedAssetsLineItems_E12D585118D327DBB8C3550F8D4CCE42" xlink:type="arc" />
    <link:label id="lab_us-gaap_SalesRevenueNet_2F3C778978DCAE74EDBD550F8D4C484F_terseLabel_en-US" xlink:label="lab_us-gaap_SalesRevenueNet_2F3C778978DCAE74EDBD550F8D4C484F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Revenues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SalesRevenueNet" xlink:label="loc_us-gaap_SalesRevenueNet_2F3C778978DCAE74EDBD550F8D4C484F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SalesRevenueNet_2F3C778978DCAE74EDBD550F8D4C484F" xlink:to="lab_us-gaap_SalesRevenueNet_2F3C778978DCAE74EDBD550F8D4C484F" xlink:type="arc" />
    <link:label id="lab_pcln_OtherLongLivedAssets_E8286242F872F84AACA3550F8D4D4A96_terseLabel_en-US" xlink:label="lab_pcln_OtherLongLivedAssets_E8286242F872F84AACA3550F8D4D4A96" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other long-lived assets</link:label>
    <link:label id="lab_pcln_OtherLongLivedAssets_E8286242F872F84AACA3550F8D4D4A96_label_en-US" xlink:label="lab_pcln_OtherLongLivedAssets_E8286242F872F84AACA3550F8D4D4A96" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Long-Lived Assets</link:label>
    <link:label id="lab_pcln_OtherLongLivedAssets_E8286242F872F84AACA3550F8D4D4A96_documentation_en-US" xlink:label="lab_pcln_OtherLongLivedAssets_E8286242F872F84AACA3550F8D4D4A96" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Long-lived assets other than goodwill and intangible assets.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_OtherLongLivedAssets" xlink:label="loc_pcln_OtherLongLivedAssets_E8286242F872F84AACA3550F8D4D4A96" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_OtherLongLivedAssets_E8286242F872F84AACA3550F8D4D4A96" xlink:to="lab_pcln_OtherLongLivedAssets_E8286242F872F84AACA3550F8D4D4A96" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_217AEA19058566597C88550F88BC2740_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_217AEA19058566597C88550F88BC2740" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Selected quarterly financial data (unaudited)</link:label>
    <link:label id="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_217AEA19058566597C88550F88BC2740_label_en-US" xlink:label="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_217AEA19058566597C88550F88BC2740" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Quarterly Financial Information [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_217AEA19058566597C88550F88BC2740" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_217AEA19058566597C88550F88BC2740" xlink:to="lab_us-gaap_ScheduleOfQuarterlyFinancialInformationTableTextBlock_217AEA19058566597C88550F88BC2740" xlink:type="arc" />
    <link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_B3B2F1D98FEBBAF2BA94550F8A275D23_terseLabel_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_B3B2F1D98FEBBAF2BA94550F8A275D23" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">STOCK-BASED COMPENSATION</link:label>
    <link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_B3B2F1D98FEBBAF2BA94550F8A275D23_label_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_B3B2F1D98FEBBAF2BA94550F8A275D23" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disclosure of Compensation Related Costs, Share-based Payments [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_B3B2F1D98FEBBAF2BA94550F8A275D23" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_B3B2F1D98FEBBAF2BA94550F8A275D23" xlink:to="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_B3B2F1D98FEBBAF2BA94550F8A275D23" xlink:type="arc" />
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable_4A50B05EA1957EE1017D550F880EEAE2_terseLabel_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable_4A50B05EA1957EE1017D550F880EEAE2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interest, by Legal Entity [Table]</link:label>
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable_4A50B05EA1957EE1017D550F880EEAE2_label_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable_4A50B05EA1957EE1017D550F880EEAE2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interest, by Legal Entity [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable" xlink:label="loc_us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable_4A50B05EA1957EE1017D550F880EEAE2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable_4A50B05EA1957EE1017D550F880EEAE2" xlink:to="lab_us-gaap_RedeemableNoncontrollingInterestByLegalEntityTable_4A50B05EA1957EE1017D550F880EEAE2" xlink:type="arc" />
    <link:label id="lab_pcln_PricelinecomInternationalLimitedMember_0C87D8FBC9C370AD2636550F880FC432_terseLabel_en-US" xlink:label="lab_pcln_PricelinecomInternationalLimitedMember_0C87D8FBC9C370AD2636550F880FC432" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Priceline.com International Limited (PIL)</link:label>
    <link:label id="lab_pcln_PricelinecomInternationalLimitedMember_0C87D8FBC9C370AD2636550F880FC432_label_en-US" xlink:label="lab_pcln_PricelinecomInternationalLimitedMember_0C87D8FBC9C370AD2636550F880FC432" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pricelinecom International Limited [Member]</link:label>
    <link:label id="lab_pcln_PricelinecomInternationalLimitedMember_0C87D8FBC9C370AD2636550F880FC432_documentation_en-US" xlink:label="lab_pcln_PricelinecomInternationalLimitedMember_0C87D8FBC9C370AD2636550F880FC432" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Wholly-owned subsidiary of Priceline.com Incorporated.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_PricelinecomInternationalLimitedMember" xlink:label="loc_pcln_PricelinecomInternationalLimitedMember_0C87D8FBC9C370AD2636550F880FC432" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_PricelinecomInternationalLimitedMember_0C87D8FBC9C370AD2636550F880FC432" xlink:to="lab_pcln_PricelinecomInternationalLimitedMember_0C87D8FBC9C370AD2636550F880FC432" xlink:type="arc" />
    <link:label id="lab_pcln_BookingcomLimitedMember_C6E1B3BE4C548ED76768550F880F56B4_terseLabel_en-US" xlink:label="lab_pcln_BookingcomLimitedMember_C6E1B3BE4C548ED76768550F880F56B4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Bookingcom Limited [Member]</link:label>
    <link:label id="lab_pcln_BookingcomLimitedMember_C6E1B3BE4C548ED76768550F880F56B4_label_en-US" xlink:label="lab_pcln_BookingcomLimitedMember_C6E1B3BE4C548ED76768550F880F56B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Bookingcom Limited [Member]</link:label>
    <link:label id="lab_pcln_BookingcomLimitedMember_C6E1B3BE4C548ED76768550F880F56B4_documentation_en-US" xlink:label="lab_pcln_BookingcomLimitedMember_C6E1B3BE4C548ED76768550F880F56B4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Wholly-owned subsidiary of Priceline.com Incorporated.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_BookingcomLimitedMember" xlink:label="loc_pcln_BookingcomLimitedMember_C6E1B3BE4C548ED76768550F880F56B4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_BookingcomLimitedMember_C6E1B3BE4C548ED76768550F880F56B4" xlink:to="lab_pcln_BookingcomLimitedMember_C6E1B3BE4C548ED76768550F880F56B4" xlink:type="arc" />
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestLineItems_8ED7DD9B4B72BB97C048550F880F87BB_terseLabel_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestLineItems_8ED7DD9B4B72BB97C048550F880F87BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Redeemable noncontrolling interest</link:label>
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestLineItems_8ED7DD9B4B72BB97C048550F880F87BB_label_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestLineItems_8ED7DD9B4B72BB97C048550F880F87BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interest [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestLineItems" xlink:label="loc_us-gaap_RedeemableNoncontrollingInterestLineItems_8ED7DD9B4B72BB97C048550F880F87BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RedeemableNoncontrollingInterestLineItems_8ED7DD9B4B72BB97C048550F880F87BB" xlink:to="lab_us-gaap_RedeemableNoncontrollingInterestLineItems_8ED7DD9B4B72BB97C048550F880F87BB" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_68CFEB223A485CDD82C9550F880F0F64_verboseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_68CFEB223A485CDD82C9550F880F0F64" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Payments to purchase a controlling interest of the outstanding equity of TravelJigsaw Holdings Limited and its operating subsidiary</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:label="loc_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_68CFEB223A485CDD82C9550F880F0F64" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_68CFEB223A485CDD82C9550F880F0F64" xlink:to="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_68CFEB223A485CDD82C9550F880F0F64" xlink:type="arc" />
    <link:label id="lab_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_328A35937CFAED016CC8550F880F8C81_terseLabel_en-US" xlink:label="lab_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_328A35937CFAED016CC8550F880F8C81" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percent purchased, by certain key members of the management team of Booking.com, of ownership interest in TravelJigsaw from PIL (as a percent)</link:label>
    <link:label id="lab_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_328A35937CFAED016CC8550F880F8C81_label_en-US" xlink:label="lab_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_328A35937CFAED016CC8550F880F8C81" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interest Ownership Interest Purchased from Parent by Key Management Team Members of Subsidiary</link:label>
    <link:label id="lab_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_328A35937CFAED016CC8550F880F8C81_documentation_en-US" xlink:label="lab_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_328A35937CFAED016CC8550F880F8C81" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Percentage of ownership interest in new subsidiary purchased from parent by key members of an existing wholly-owned subsidiary management team which, combined with the shares held by the management team of the newly acquired subsidiary, represent the redeemable shares. The holders of the redeemable shares have the right to put their shares to the parent company and the parent company has the right to call the shares in each case at a purchase price reflecting the fair value of the redeemable shares at the time of exercise.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary" xlink:label="loc_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_328A35937CFAED016CC8550F880F8C81" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_328A35937CFAED016CC8550F880F8C81" xlink:to="lab_pcln_RedeemableNoncontrollingInterestOwnershipInterestPurchasedFromParentByKeyManagementTeamMembersOfSubsidiary_328A35937CFAED016CC8550F880F8C81" xlink:type="arc" />
    <link:label id="lab_pcln_PortionofRedeemableSharesSubjecttoPutandCallOptions_C5CC542E298DDFB3B41E550F880FDA9A_terseLabel_en-US" xlink:label="lab_pcln_PortionofRedeemableSharesSubjecttoPutandCallOptions_C5CC542E298DDFB3B41E550F880FDA9A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proportion of redeemable shares subject to put and call options in each of 2011, 2012 and 2013</link:label>
    <link:label id="lab_pcln_PortionofRedeemableSharesSubjecttoPutandCallOptions_C5CC542E298DDFB3B41E550F880FDA9A_label_en-US" xlink:label="lab_pcln_PortionofRedeemableSharesSubjecttoPutandCallOptions_C5CC542E298DDFB3B41E550F880FDA9A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Portion of Redeemable Shares Subject to Put and Call Options</link:label>
    <link:label id="lab_pcln_PortionofRedeemableSharesSubjecttoPutandCallOptions_C5CC542E298DDFB3B41E550F880FDA9A_documentation_en-US" xlink:label="lab_pcln_PortionofRedeemableSharesSubjecttoPutandCallOptions_C5CC542E298DDFB3B41E550F880FDA9A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the portion of redeemable shares that are subject to put and call options during specified option exercise periods.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_PortionofRedeemableSharesSubjecttoPutandCallOptions" xlink:label="loc_pcln_PortionofRedeemableSharesSubjecttoPutandCallOptions_C5CC542E298DDFB3B41E550F880FDA9A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_PortionofRedeemableSharesSubjecttoPutandCallOptions_C5CC542E298DDFB3B41E550F880FDA9A" xlink:to="lab_pcln_PortionofRedeemableSharesSubjecttoPutandCallOptions_C5CC542E298DDFB3B41E550F880FDA9A" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_1AA2C7AE9674A3F5D5D6550F880F88DE_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_1AA2C7AE9674A3F5D5D6550F880F88DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Payments for Repurchase of Redeemable Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest" xlink:label="loc_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_1AA2C7AE9674A3F5D5D6550F880F88DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_1AA2C7AE9674A3F5D5D6550F880F88DE" xlink:to="lab_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_1AA2C7AE9674A3F5D5D6550F880F88DE" xlink:type="arc" />
    <link:label id="lab_us-gaap_MinorityInterestOwnershipPercentageByParent_549530741BCF6489053C550F880F3496_terseLabel_en-US" xlink:label="lab_us-gaap_MinorityInterestOwnershipPercentageByParent_549530741BCF6489053C550F880F3496" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest, Ownership Percentage by Parent</link:label>
    <link:label id="lab_us-gaap_MinorityInterestOwnershipPercentageByParent_549530741BCF6489053C550F880F3496_label_en-US" xlink:label="lab_us-gaap_MinorityInterestOwnershipPercentageByParent_549530741BCF6489053C550F880F3496" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest, Ownership Percentage by Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MinorityInterestOwnershipPercentageByParent" xlink:label="loc_us-gaap_MinorityInterestOwnershipPercentageByParent_549530741BCF6489053C550F880F3496" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinorityInterestOwnershipPercentageByParent_549530741BCF6489053C550F880F3496" xlink:to="lab_us-gaap_MinorityInterestOwnershipPercentageByParent_549530741BCF6489053C550F880F3496" xlink:type="arc" />
    <link:label id="lab_us-gaap_MovementInMinorityInterestRollForward_1D34285F49D2A2E05C1E550F880FC828_terseLabel_en-US" xlink:label="lab_us-gaap_MovementInMinorityInterestRollForward_1D34285F49D2A2E05C1E550F880FC828" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reconciliation of redeemable noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_MovementInMinorityInterestRollForward_1D34285F49D2A2E05C1E550F880FC828_label_en-US" xlink:label="lab_us-gaap_MovementInMinorityInterestRollForward_1D34285F49D2A2E05C1E550F880FC828" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Noncontrolling Interest [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MovementInMinorityInterestRollForward" xlink:label="loc_us-gaap_MovementInMinorityInterestRollForward_1D34285F49D2A2E05C1E550F880FC828" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MovementInMinorityInterestRollForward_1D34285F49D2A2E05C1E550F880FC828" xlink:to="lab_us-gaap_MovementInMinorityInterestRollForward_1D34285F49D2A2E05C1E550F880FC828" xlink:type="arc" />
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_13A58B9D0DE34E460FE5550F880F4B39_periodStartLabel_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_13A58B9D0DE34E460FE5550F880F4B39" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance, beginning of period</link:label>
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_13A58B9D0DE34E460FE5550F880F4B39_label_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_13A58B9D0DE34E460FE5550F880F4B39" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interest, Equity, Common, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue" xlink:label="loc_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_13A58B9D0DE34E460FE5550F880F4B39" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_13A58B9D0DE34E460FE5550F880F4B39" xlink:to="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_13A58B9D0DE34E460FE5550F880F4B39" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsAttributableToNoncontrollingEntity_3847656802EA0C46C597550F880F37D3_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsAttributableToNoncontrollingEntity_3847656802EA0C46C597550F880F37D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net income attributable to noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsAttributableToNoncontrollingEntity_3847656802EA0C46C597550F880F37D3_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsAttributableToNoncontrollingEntity_3847656802EA0C46C597550F880F37D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) from Continuing Operations Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsAttributableToNoncontrollingEntity" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsAttributableToNoncontrollingEntity_3847656802EA0C46C597550F880F37D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsAttributableToNoncontrollingEntity_3847656802EA0C46C597550F880F37D3" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsAttributableToNoncontrollingEntity_3847656802EA0C46C597550F880F37D3" xlink:type="arc" />
    <link:label id="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_D36E7A559480E2449093550F8810B4B6_terseLabel_en-US" xlink:label="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_D36E7A559480E2449093550F8810B4B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value adjustments</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax" xlink:label="loc_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_D36E7A559480E2449093550F8810B4B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_D36E7A559480E2449093550F8810B4B6" xlink:to="lab_pcln_RedeemableNoncontrollingInterestsFairValueAdjustmentNetOfTax_D36E7A559480E2449093550F8810B4B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_MinorityInterestDecreaseFromRedemptions_01041B8B9E159257EF2B550F88100DC5_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_MinorityInterestDecreaseFromRedemptions_01041B8B9E159257EF2B550F88100DC5" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Purchase of subsidiary shares at fair value</link:label>
    <link:label id="lab_us-gaap_MinorityInterestDecreaseFromRedemptions_01041B8B9E159257EF2B550F88100DC5_label_en-US" xlink:label="lab_us-gaap_MinorityInterestDecreaseFromRedemptions_01041B8B9E159257EF2B550F88100DC5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noncontrolling Interest, Decrease from Redemptions or Purchase of Interests</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_MinorityInterestDecreaseFromRedemptions" xlink:label="loc_us-gaap_MinorityInterestDecreaseFromRedemptions_01041B8B9E159257EF2B550F88100DC5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinorityInterestDecreaseFromRedemptions_01041B8B9E159257EF2B550F88100DC5" xlink:to="lab_us-gaap_MinorityInterestDecreaseFromRedemptions_01041B8B9E159257EF2B550F88100DC5" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest_E76AD946BA7550871671550F8810721B_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest_E76AD946BA7550871671550F8810721B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Currency translation adjustments</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest_E76AD946BA7550871671550F8810721B_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest_E76AD946BA7550871671550F8810721B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Foreign Currency Transaction and Translation Adjustment, Net of Tax, Portion Attributable to Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest_E76AD946BA7550871671550F8810721B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest_E76AD946BA7550871671550F8810721B" xlink:to="lab_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToNoncontrollingInterest_E76AD946BA7550871671550F8810721B" xlink:type="arc" />
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_69FA5B5A801C9B1A6994550F881076DF_periodEndLabel_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_69FA5B5A801C9B1A6994550F881076DF" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance, end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue" xlink:label="loc_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_69FA5B5A801C9B1A6994550F881076DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_69FA5B5A801C9B1A6994550F881076DF" xlink:to="lab_us-gaap_RedeemableNoncontrollingInterestEquityCommonFairValue_69FA5B5A801C9B1A6994550F881076DF" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionTableTextBlock_6CDE230A55E6008EDCD0DC3BCFCD74E1_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionTableTextBlock_6CDE230A55E6008EDCD0DC3BCFCD74E1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption [Table Text Block]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionTableTextBlock_6CDE230A55E6008EDCD0DC3BCFCD74E1_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionTableTextBlock_6CDE230A55E6008EDCD0DC3BCFCD74E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement, Early Adoption [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionTableTextBlock" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionTableTextBlock_6CDE230A55E6008EDCD0DC3BCFCD74E1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionTableTextBlock_6CDE230A55E6008EDCD0DC3BCFCD74E1" xlink:to="lab_us-gaap_NewAccountingPronouncementEarlyAdoptionTableTextBlock_6CDE230A55E6008EDCD0DC3BCFCD74E1" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivable_67167282BCD395EF2122DB78E8170BC2_periodStartLabel_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivable_67167282BCD395EF2122DB78E8170BC2" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance, beginning of year</link:label>
    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivable_67167282BCD395EF2122DB78E8170BC2_label_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivable_67167282BCD395EF2122DB78E8170BC2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allowance for Doubtful Accounts Receivable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivable" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivable_67167282BCD395EF2122DB78E8170BC2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForDoubtfulAccountsReceivable_67167282BCD395EF2122DB78E8170BC2" xlink:to="lab_us-gaap_AllowanceForDoubtfulAccountsReceivable_67167282BCD395EF2122DB78E8170BC2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProvisionForDoubtfulAccounts_6635A54CD5F2632D8706DB78E8173C5E_verboseLabel_en-US" xlink:label="lab_us-gaap_ProvisionForDoubtfulAccounts_6635A54CD5F2632D8706DB78E8173C5E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Provision charged to expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ProvisionForDoubtfulAccounts" xlink:label="loc_us-gaap_ProvisionForDoubtfulAccounts_6635A54CD5F2632D8706DB78E8173C5E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProvisionForDoubtfulAccounts_6635A54CD5F2632D8706DB78E8173C5E" xlink:to="lab_us-gaap_ProvisionForDoubtfulAccounts_6635A54CD5F2632D8706DB78E8173C5E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_40F03080299E6AF6030EDB78E8173C1B_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_40F03080299E6AF6030EDB78E8173C1B" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Charge-offs and adjustments</link:label>
    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_40F03080299E6AF6030EDB78E8173C1B_label_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_40F03080299E6AF6030EDB78E8173C1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allowance for Doubtful Accounts Receivable, Write-offs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_40F03080299E6AF6030EDB78E8173C1B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_40F03080299E6AF6030EDB78E8173C1B" xlink:to="lab_us-gaap_AllowanceForDoubtfulAccountsReceivableWriteOffs_40F03080299E6AF6030EDB78E8173C1B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease_C431BA536A3F1F06B365DB78E817AFAF_terseLabel_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease_C431BA536A3F1F06B365DB78E817AFAF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Currency translation adjustments</link:label>
    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease_C431BA536A3F1F06B365DB78E817AFAF_label_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease_C431BA536A3F1F06B365DB78E817AFAF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allowance for Doubtful Accounts Receivable, Period Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease_C431BA536A3F1F06B365DB78E817AFAF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease_C431BA536A3F1F06B365DB78E817AFAF" xlink:to="lab_us-gaap_AllowanceForDoubtfulAccountsReceivablePeriodIncreaseDecrease_C431BA536A3F1F06B365DB78E817AFAF" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllowanceForDoubtfulAccountsReceivable_EBE4920194ECAD4E6795DB78E8170611_periodEndLabel_en-US" xlink:label="lab_us-gaap_AllowanceForDoubtfulAccountsReceivable_EBE4920194ECAD4E6795DB78E8170611" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance, end of year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivable" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivable_EBE4920194ECAD4E6795DB78E8170611" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForDoubtfulAccountsReceivable_EBE4920194ECAD4E6795DB78E8170611" xlink:to="lab_us-gaap_AllowanceForDoubtfulAccountsReceivable_EBE4920194ECAD4E6795DB78E8170611" xlink:type="arc" />
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestTableTextBlock_150F2B3F2A07837AC92E550F8BE3C052_terseLabel_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestTableTextBlock_150F2B3F2A07837AC92E550F8BE3C052" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reconciliation of redeemable noncontrolling interests</link:label>
    <link:label id="lab_us-gaap_RedeemableNoncontrollingInterestTableTextBlock_150F2B3F2A07837AC92E550F8BE3C052_label_en-US" xlink:label="lab_us-gaap_RedeemableNoncontrollingInterestTableTextBlock_150F2B3F2A07837AC92E550F8BE3C052" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Redeemable Noncontrolling Interest [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestTableTextBlock" xlink:label="loc_us-gaap_RedeemableNoncontrollingInterestTableTextBlock_150F2B3F2A07837AC92E550F8BE3C052" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RedeemableNoncontrollingInterestTableTextBlock_150F2B3F2A07837AC92E550F8BE3C052" xlink:to="lab_us-gaap_RedeemableNoncontrollingInterestTableTextBlock_150F2B3F2A07837AC92E550F8BE3C052" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_6E6D68A5828014F27B08550F88D03D07_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_6E6D68A5828014F27B08550F88D03D07" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable" xlink:label="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_6E6D68A5828014F27B08550F88D03D07" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_6E6D68A5828014F27B08550F88D03D07" xlink:to="lab_us-gaap_ScheduleOfAntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareTable_6E6D68A5828014F27B08550F88D03D07" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2B27C04F691AF2B82F89550F88D04561_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2B27C04F691AF2B82F89550F88D04561" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share, by Antidilutive Securities [Axis]</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2B27C04F691AF2B82F89550F88D04561_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2B27C04F691AF2B82F89550F88D04561" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2B27C04F691AF2B82F89550F88D04561" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2B27C04F691AF2B82F89550F88D04561" xlink:to="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis_2B27C04F691AF2B82F89550F88D04561" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesNameDomain_54869946118F76296B5A550F88D00DBB_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesNameDomain_54869946118F76296B5A550F88D00DBB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Antidilutive Securities, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesNameDomain_54869946118F76296B5A550F88D00DBB_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesNameDomain_54869946118F76296B5A550F88D00DBB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AntidilutiveSecuritiesNameDomain" xlink:label="loc_us-gaap_AntidilutiveSecuritiesNameDomain_54869946118F76296B5A550F88D00DBB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesNameDomain_54869946118F76296B5A550F88D00DBB" xlink:to="lab_us-gaap_AntidilutiveSecuritiesNameDomain_54869946118F76296B5A550F88D00DBB" xlink:type="arc" />
    <link:label id="lab_pcln_UnvestedStockAwardsOutstandingAndConvertibleDebtSecuritiesMember_8BE43DF439D63EAD1320550F88D025B4_terseLabel_en-US" xlink:label="lab_pcln_UnvestedStockAwardsOutstandingAndConvertibleDebtSecuritiesMember_8BE43DF439D63EAD1320550F88D025B4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Outstanding Stock Awards</link:label>
    <link:label id="lab_pcln_UnvestedStockAwardsOutstandingAndConvertibleDebtSecuritiesMember_8BE43DF439D63EAD1320550F88D025B4_label_en-US" xlink:label="lab_pcln_UnvestedStockAwardsOutstandingAndConvertibleDebtSecuritiesMember_8BE43DF439D63EAD1320550F88D025B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unvested Stock Awards Outstanding and Convertible Debt Securities [Member]</link:label>
    <link:label id="lab_pcln_UnvestedStockAwardsOutstandingAndConvertibleDebtSecuritiesMember_8BE43DF439D63EAD1320550F88D025B4_documentation_en-US" xlink:label="lab_pcln_UnvestedStockAwardsOutstandingAndConvertibleDebtSecuritiesMember_8BE43DF439D63EAD1320550F88D025B4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unvested Stock Awards Outstanding and Convertible Debt Securities [Member]</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_UnvestedStockAwardsOutstandingAndConvertibleDebtSecuritiesMember" xlink:label="loc_pcln_UnvestedStockAwardsOutstandingAndConvertibleDebtSecuritiesMember_8BE43DF439D63EAD1320550F88D025B4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_UnvestedStockAwardsOutstandingAndConvertibleDebtSecuritiesMember_8BE43DF439D63EAD1320550F88D025B4" xlink:to="lab_pcln_UnvestedStockAwardsOutstandingAndConvertibleDebtSecuritiesMember_8BE43DF439D63EAD1320550F88D025B4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConvertibleDebtSecuritiesMember_69791EF6D3915882C5AD550F88D02D07_terseLabel_en-US" xlink:label="lab_us-gaap_ConvertibleDebtSecuritiesMember_69791EF6D3915882C5AD550F88D02D07" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Convertible Debt</link:label>
    <link:label id="lab_us-gaap_ConvertibleDebtSecuritiesMember_69791EF6D3915882C5AD550F88D02D07_label_en-US" xlink:label="lab_us-gaap_ConvertibleDebtSecuritiesMember_69791EF6D3915882C5AD550F88D02D07" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Convertible Debt Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ConvertibleDebtSecuritiesMember" xlink:label="loc_us-gaap_ConvertibleDebtSecuritiesMember_69791EF6D3915882C5AD550F88D02D07" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConvertibleDebtSecuritiesMember_69791EF6D3915882C5AD550F88D02D07" xlink:to="lab_us-gaap_ConvertibleDebtSecuritiesMember_69791EF6D3915882C5AD550F88D02D07" xlink:type="arc" />
    <link:label id="lab_pcln_ConvertibleDebt075PercentDueSeptember2013Member_47241404C3A01473C89E550F88D1975A_terseLabel_en-US" xlink:label="lab_pcln_ConvertibleDebt075PercentDueSeptember2013Member_47241404C3A01473C89E550F88D1975A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Convertible Debt 0.75 Percent Due September 2013</link:label>
    <link:label id="lab_pcln_ConvertibleDebt075PercentDueSeptember2013Member_47241404C3A01473C89E550F88D1975A_label_en-US" xlink:label="lab_pcln_ConvertibleDebt075PercentDueSeptember2013Member_47241404C3A01473C89E550F88D1975A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Convertible Debt 0.75 Percent Due September 2013 [Member]</link:label>
    <link:label id="lab_pcln_ConvertibleDebt075PercentDueSeptember2013Member_47241404C3A01473C89E550F88D1975A_documentation_en-US" xlink:label="lab_pcln_ConvertibleDebt075PercentDueSeptember2013Member_47241404C3A01473C89E550F88D1975A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the information pertaining to Convertible Senior Notes with interest rate of 0.75 percent due in September 2013.</link:label>
    <link:loc xlink:href="pcln-20151231.xsd#pcln_ConvertibleDebt075PercentDueSeptember2013Member" xlink:label="loc_pcln_ConvertibleDebt075PercentDueSeptember2013Member_47241404C3A01473C89E550F88D1975A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_pcln_ConvertibleDebt075PercentDueSeptember2013Member_47241404C3A01473C89E550F88D1975A" xlink:to="lab_pcln_ConvertibleDebt075PercentDueSeptember2013Member_47241404C3A01473C89E550F88D1975A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_A19946185B08ABB8F4DF550F88D168DA_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_A19946185B08ABB8F4DF550F88D168DA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Anti-dilutive Securities Excluded From Computation Of Earnings Per Share</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_A19946185B08ABB8F4DF550F88D168DA_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_A19946185B08ABB8F4DF550F88D168DA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_A19946185B08ABB8F4DF550F88D168DA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_A19946185B08ABB8F4DF550F88D168DA" xlink:to="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareLineItems_A19946185B08ABB8F4DF550F88D168DA" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_1778F885C0E960A075AC550F88D120DE_terseLabel_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_1778F885C0E960A075AC550F88D120DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average dilutive stock options, restricted stock units and performance share units</link:label>
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_1778F885C0E960A075AC550F88D120DE_label_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_1778F885C0E960A075AC550F88D120DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Incremental Common Shares Attributable to Dilutive Effect of Share-based Payment Arrangements</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:label="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_1778F885C0E960A075AC550F88D120DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_1778F885C0E960A075AC550F88D120DE" xlink:to="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_1778F885C0E960A075AC550F88D120DE" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToConversionOfDebtSecurities_396E94CBDE2E4475CE9D550F88D13FEE_terseLabel_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToConversionOfDebtSecurities_396E94CBDE2E4475CE9D550F88D13FEE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assumed conversion of Convertible Senior Notes</link:label>
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToConversionOfDebtSecurities_396E94CBDE2E4475CE9D550F88D13FEE_label_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToConversionOfDebtSecurities_396E94CBDE2E4475CE9D550F88D13FEE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Incremental Common Shares Attributable to Dilutive Effect of Conversion of Debt Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToConversionOfDebtSecurities" xlink:label="loc_us-gaap_IncrementalCommonSharesAttributableToConversionOfDebtSecurities_396E94CBDE2E4475CE9D550F88D13FEE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncrementalCommonSharesAttributableToConversionOfDebtSecurities_396E94CBDE2E4475CE9D550F88D13FEE" xlink:to="lab_us-gaap_IncrementalCommonSharesAttributableToConversionOfDebtSecurities_396E94CBDE2E4475CE9D550F88D13FEE" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_D72BE5C2301D95300B8B550F88D16DB4_totalLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_D72BE5C2301D95300B8B550F88D16DB4" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Weighted average number of diluted common and common equivalent shares outstanding</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_D72BE5C2301D95300B8B550F88D16DB4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_D72BE5C2301D95300B8B550F88D16DB4" xlink:to="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_D72BE5C2301D95300B8B550F88D16DB4" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_73DC779694B80D3202BE550F88D1436F_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_73DC779694B80D3202BE550F88D1436F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Anti-dilutive potential common shares</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_73DC779694B80D3202BE550F88D1436F_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_73DC779694B80D3202BE550F88D1436F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_73DC779694B80D3202BE550F88D1436F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_73DC779694B80D3202BE550F88D1436F" xlink:to="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_73DC779694B80D3202BE550F88D1436F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OptionIndexedToIssuersEquitySettlementAlternativesSharesAtFairValue_F0FC0805836F0B2D8184550F88D228B5_terseLabel_en-US" xlink:label="lab_us-gaap_OptionIndexedToIssuersEquitySettlementAlternativesSharesAtFairValue_F0FC0805836F0B2D8184550F88D228B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Option indexed to issuer's equity, settlement alternatives, shares, at Fair Value</link:label>
    <link:label id="lab_us-gaap_OptionIndexedToIssuersEquitySettlementAlternativesSharesAtFairValue_F0FC0805836F0B2D8184550F88D228B5_label_en-US" xlink:label="lab_us-gaap_OptionIndexedToIssuersEquitySettlementAlternativesSharesAtFairValue_F0FC0805836F0B2D8184550F88D228B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Option Indexed to Issuer's Equity, Settlement Alternatives, Shares, at Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OptionIndexedToIssuersEquitySettlementAlternativesSharesAtFairValue" xlink:label="loc_us-gaap_OptionIndexedToIssuersEquitySettlementAlternativesSharesAtFairValue_F0FC0805836F0B2D8184550F88D228B5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OptionIndexedToIssuersEquitySettlementAlternativesSharesAtFairValue_F0FC0805836F0B2D8184550F88D228B5" xlink:to="lab_us-gaap_OptionIndexedToIssuersEquitySettlementAlternativesSharesAtFairValue_F0FC0805836F0B2D8184550F88D228B5" xlink:type="arc" />
  </link:labelLink>
</link:linkbase>


