v3.22.2.2
CONTRACT LIABILITIES
9 Months Ended
Sep. 30, 2022
CONTRACT LIABILITIES [Abstract]  
CONTRACT LIABILITIES
Note 10. CONTRACT LIABILITIES

The Company’s contract liabilities consist of gift cards and loyalty rewards, for which the Company has a performance obligation to deliver products when customers redeem balances or terms expire through breakage. Our breakage policy is twenty four months for gift cards, twelve months for Grocery loyalty rewards, and six months for Vapor loyalty rewards. As such, all contract liabilities are expected to be recognized within a twenty four month period. Revenue is recognized when gift card and loyalty points are redeemed.

A summary of the net changes in contract liabilities activity at September 30, 2022 and December 31, 2021 is presented below:


 
September 30, 2022
   
December 31, 2021
 
Beginning balance as January 1,
 
$
23,178
   
$
21,262
 
Issued
   
423,321
     
39,469
 
Redeemed
   
(362,108
)
   
(37,463
)
Breakage recognized
   
(27,108
)
   
(90
)
Ending balance
 
$
57,283
   
$
23,178