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SEGMENT AND GEOGRAPHICAL INFORMATION
 12 Months Ended
Dec. 31, 2023
Segment Reporting [Abstract]  
SEGMENT AND GEOGRAPHICAL INFORMATION SEGMENT AND GEOGRAPHICAL INFORMATION
The Company reports its segments to reflect the manner in which the Company's chief operating decision maker ("CODM") reviews and assesses performance. Accordingly, the Company has two reportable segments, Square and Cash App. In the fourth quarter of 2023, the Company reorganized its business structure and moved the business activities, management, and the financial results of the Company's BNPL platform fully into Cash App. Accordingly, the segment results below include the financial results of the BNPL platform solely within the Cash App segment. Products and services that are not assigned to a specific reportable segment, including but not limited to TIDAL and other emerging ecosystems, are aggregated and presented within a general corporate and other category. Square and Cash App are defined as follows:

•Cash App includes the financial tools available to individuals within the mobile Cash App, including peer-to-peer payments, bitcoin and stock investments. Cash App also includes Cash App Card which is linked to customer stored balances that customers can use to pay for purchases or withdraw funds from an ATM. Cash App also includes the BNPL platform.

•Square includes managed payment services, software solutions, hardware, and financial services offered to sellers, excluding those that involve Cash App.
The primary financial measures used by the CODM to evaluate performance and allocate resources are revenue and gross profit. The CODM does not evaluate performance or allocate resources based on segment asset data, and therefore such information is not included. The following tables present information on the reportable segments revenue and segment gross profit (in thousands):
Year Ended December 31, 2023
Cash AppSquare
Corporate and Other (i)
Total
Revenue:
Transaction-based revenue$498,176 $5,817,125 $— $6,315,301 
Subscription and services-based revenue4,685,208 1,059,081 200,553 5,944,842 
Hardware revenue— 157,178 — 157,178 
Bitcoin revenue9,498,302 — — 9,498,302 
Segment revenue
14,681,686 7,033,384 200,553 21,915,623 
Segment gross profit (ii)
$4,323,463 $3,128,654 $52,769 $7,504,886 

Year Ended December 31, 2022
Cash AppSquare
Corporate and Other (i)
Total
Revenue:
Transaction-based revenue$466,171 $5,235,369 $— $5,701,540 
Subscription and services-based revenue3,452,777 894,350 205,646 4,552,773 
Hardware revenue— 164,418 — 164,418 
Bitcoin revenue7,112,856 — — 7,112,856 
Segment revenue11,031,804 6,294,137 205,646 17,531,587 
Segment gross profit (ii)
$3,245,044 $2,706,901 $39,947 $5,991,892 

Year Ended December 31, 2021
Cash AppSquare
Corporate and Other (i)
Total
Revenue:
Transaction-based revenue$409,844 $4,383,302 $— $4,793,146 
Subscription and services-based revenue1,893,008 664,367 152,356 2,709,731 
Hardware revenue— 145,679 — 145,679 
Bitcoin revenue10,012,647 — — 10,012,647 
Segment revenue12,315,499 5,193,348 152,356 17,661,203 
Segment gross profit (ii)
$2,070,847 $2,316,671 $32,305 $4,419,823 

(i) Corporate and other represents results related to products and services that are not assigned to a specific reportable segment, and intersegment eliminations.

(ii) Segment gross profit for Cash App for the years ended December 31, 2023, 2022, and 2021 included $56.1 million, $53.9 million, and $10.5 million of amortization of acquired technology assets expense, respectively. Segment gross profit for Square for the years ended December 31, 2023, 2022, and 2021 included $10.6 million, $10.5 million, and $8.3 million of amortization of acquired technology assets expense, respectively. Amortization of acquired technology assets expense included in Corporate and Other was immaterial for the years ended December 31, 2023, 2022, and 2021.
The following table provides a reconciliation of total segment gross profit to the Company’s income (loss) before applicable income taxes (in thousands):
Year Ended December 31,
202320222021
Total segment gross profit$7,504,886 $5,991,892 $4,419,823 
Less: Product development2,720,819 2,135,612 1,383,841 
Less: Sales and marketing2,019,009 2,057,951 1,617,189 
Less: General and administrative2,209,190 1,686,849 982,817 
Less: Transaction, loan, and consumer receivable losses660,663 550,683 187,991 
Less: Bitcoin impairment losses— 46,571 71,126 
Less: Amortization of customer and other intangible assets    174,044 138,758 15,747 
Less: Interest expense (income), net(47,221)36,228 33,124 
Less: Other income, net(202,475)(95,443)(29,474)
     Income (loss) before applicable income taxes$(29,143)$(565,317)$157,462 

Revenue

Revenue by geography is based on the addresses of the sellers or customers. The following table details revenue by geographic area (in thousands):
Year Ended December 31,
202320222021
United States$20,416,462 $16,314,769 $17,077,532 
International1,499,161 1,216,818 583,671 
Total$21,915,623 $17,531,587 $17,661,203 

No individual country from the international markets contributed more than 10% of total revenue for the years ended December 31, 2023, 2022, and 2021.

Long-Lived Assets

The following table details long-lived assets by geographic area (in thousands):
December 31,
20232022
United States$7,570,973 $8,023,535 
Australia4,761,535 4,801,434 
International1,889,490 1,858,300 
Total$14,221,998 $14,683,269 

Assets by reportable segment were not included, as this information is not reviewed by the CODM to make operating decisions or allocate resources, and is reviewed on a consolidated basis.