Net sales by sales channels: | | | | | | | | | | | | | | | | | | | | | | | | Year ended December 31, | | | (CHF in millions) | | 2023 | | 2022 | | 2021 | | | | | | | | | | | | | | | | | | | Wholesale | | 1,120.3 | | | 777.0 | | | 448.8 | | | | Direct-to-Consumer | | 671.8 | | | 445.1 | | | 275.8 | | | | Net sales | | 1,792.1 | | | 1,222.1 | | | 724.6 | | |
Net sales by product groups: | | | | | | | | | | | | | | | | | | | | | | | | Year ended December 31, | | | (CHF in millions) | | 2023 | | 2022 | | 2021 | | | | | | | | | | | | | | | | | | | Shoes | | 1,711.4 | | | 1,167.5 | | | 683.3 | | | | Apparel | | 68.9 | | | 47.3 | | | 36.3 | | | | Accessories | | 11.8 | | | 7.4 | | | 5.0 | | | | | | | | | | | | Net sales | | 1,792.1 | | | 1,222.1 | | | 724.6 | | |
Net sales by geographic regions (based on location of customers): | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Year ended December 31, | | | | | | (CHF in millions) | | 2023 | | | | 2022 | | | | 2021 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Europe, Middle East and Africa | | 488.7 | | | | | 378.1 | | | | | 264.3 | | | | | | | thereof Switzerland | | 46.0 | | | | | 51.5 | | | | | 55.1 | | | | | | | Americas | | 1,162.2 | | | | | 763.8 | | | | | 417.6 | | | | | | | thereof the United States | | 1,082.1 | | | | | 718.5 | | | | | 396.3 | | | | | | | Asia-Pacific | | 141.1 | | | | | 80.2 | | | | | 42.7 | | | | | | | | | | | | | | | | | | | | | | Net sales | | 1,792.1 | | | | | 1,222.1 | | | | | 724.6 | | | | | |
Net sales by geographic regions as previously reported: | | | | | | | | | | | | | | | | | Year ended December 31, | | (CHF in millions) | | 2022 | | 2021 | | | | | | | | | | | | Europe | | 354.3 | | | 260.4 | | | thereof Switzerland | | 51.5 | | | 55.1 | | | North America | | 738.5 | | | 409.5 | | | Asia-Pacific | | 80.2 | | | 42.7 | | | Rest of world | | 49.1 | | | 12.0 | | | Net Sales | | 1,222.1 | | | 724.6 | |
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