<?xml version="1.0" encoding="UTF-8"?>

<!--XBRL Document Created with the Workiva Platform-->
<!--Copyright 2024 Workiva-->
<!--r:8a52ac79-3743-4720-ae84-8ffe50de4029,g:33325e7c-a25e-4f80-9d39-5ad94570ccf8-->
<link:linkbase xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
  <link:roleRef roleURI="http://www.on-running.com/role/Cover" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Cover"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Cover" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_dei_CoverAbstract_80b88f2b-c4ba-4858-880e-a78a85a70e2e" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_CoverAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentInformationTable_d8611e5a-3494-48ab-ba61-4c369b9b2d79" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_DocumentInformationTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_CoverAbstract_80b88f2b-c4ba-4858-880e-a78a85a70e2e" xlink:to="loc_dei_DocumentInformationTable_d8611e5a-3494-48ab-ba61-4c369b9b2d79" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressesAddressTypeAxis_86bedb0d-a97d-41e6-9bc3-86ddc26cce77" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityAddressesAddressTypeAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationTable_d8611e5a-3494-48ab-ba61-4c369b9b2d79" xlink:to="loc_dei_EntityAddressesAddressTypeAxis_86bedb0d-a97d-41e6-9bc3-86ddc26cce77" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_AddressTypeDomain_a7fb40ca-f316-4afd-8e60-dc647d74c88d" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_AddressTypeDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_EntityAddressesAddressTypeAxis_86bedb0d-a97d-41e6-9bc3-86ddc26cce77" xlink:to="loc_dei_AddressTypeDomain_a7fb40ca-f316-4afd-8e60-dc647d74c88d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_BusinessContactMember_36752a94-0e23-437a-b3b9-40547fda9eef" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_BusinessContactMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_AddressTypeDomain_a7fb40ca-f316-4afd-8e60-dc647d74c88d" xlink:to="loc_dei_BusinessContactMember_36752a94-0e23-437a-b3b9-40547fda9eef" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_DocumentInformationLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationTable_d8611e5a-3494-48ab-ba61-4c369b9b2d79" xlink:to="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentType_9c5b6124-067c-40d0-b1b3-7992223b5b76" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_DocumentType"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_DocumentType_9c5b6124-067c-40d0-b1b3-7992223b5b76" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentRegistrationStatement_fce27fa9-e6b2-4f82-80d1-09e155ac1102" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_DocumentRegistrationStatement"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_DocumentRegistrationStatement_fce27fa9-e6b2-4f82-80d1-09e155ac1102" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentAnnualReport_df62c4c8-ea07-405f-941a-ec229a5e24f3" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_DocumentAnnualReport"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_DocumentAnnualReport_df62c4c8-ea07-405f-941a-ec229a5e24f3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentTransitionReport_3fbd23d0-6c47-475f-8701-144eeaedeb01" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_DocumentTransitionReport"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_DocumentTransitionReport_3fbd23d0-6c47-475f-8701-144eeaedeb01" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentShellCompanyReport_61150f68-2543-48cc-870d-bd84eac812d4" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_DocumentShellCompanyReport"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_DocumentShellCompanyReport_61150f68-2543-48cc-870d-bd84eac812d4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_CurrentFiscalYearEndDate_583729b7-b78b-4d8c-8e16-e550e38cd950" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_CurrentFiscalYearEndDate"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_CurrentFiscalYearEndDate_583729b7-b78b-4d8c-8e16-e550e38cd950" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentPeriodEndDate_0c2e5c5e-4143-4d3e-b0af-041058a4fb38" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_DocumentPeriodEndDate"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_DocumentPeriodEndDate_0c2e5c5e-4143-4d3e-b0af-041058a4fb38" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityFileNumber_38e51fa4-d224-4609-810e-ede9cbd48666" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityFileNumber"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityFileNumber_38e51fa4-d224-4609-810e-ede9cbd48666" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityRegistrantName_a00a58a8-2a3e-4691-944c-2f0c76e8e277" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityRegistrantName"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityRegistrantName_a00a58a8-2a3e-4691-944c-2f0c76e8e277" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityIncorporationStateCountryCode_906ade4c-18db-4d3e-bd2b-7e91f8cb4fe2" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityIncorporationStateCountryCode"/>
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityIncorporationStateCountryCode_906ade4c-18db-4d3e-bd2b-7e91f8cb4fe2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressAddressLine1_9b520b45-ea35-4cd4-bdfd-f63e85eacec7" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityAddressAddressLine1"/>
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityAddressAddressLine1_9b520b45-ea35-4cd4-bdfd-f63e85eacec7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressPostalZipCode_898a92e6-4c37-4ad4-994b-26ed3b6a027e" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityAddressPostalZipCode"/>
    <link:presentationArc order="12" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityAddressPostalZipCode_898a92e6-4c37-4ad4-994b-26ed3b6a027e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressCityOrTown_6e601a58-a972-43d5-ad57-e26de2ff8071" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityAddressCityOrTown"/>
    <link:presentationArc order="13" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityAddressCityOrTown_6e601a58-a972-43d5-ad57-e26de2ff8071" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityAddressCountry_8724c826-b474-409c-824a-3e1918556a00" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityAddressCountry"/>
    <link:presentationArc order="14" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityAddressCountry_8724c826-b474-409c-824a-3e1918556a00" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_ContactPersonnelName_76629aeb-19d9-4010-a313-05bcaf8d73b7" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_ContactPersonnelName"/>
    <link:presentationArc order="15" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_ContactPersonnelName_76629aeb-19d9-4010-a313-05bcaf8d73b7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_CityAreaCode_bf7eee7b-4435-4c22-bf11-39da4ff5a133" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_CityAreaCode"/>
    <link:presentationArc order="16" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_CityAreaCode_bf7eee7b-4435-4c22-bf11-39da4ff5a133" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_LocalPhoneNumber_61401f30-9d2d-4b0b-af4e-462dad66b47a" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_LocalPhoneNumber"/>
    <link:presentationArc order="17" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_LocalPhoneNumber_61401f30-9d2d-4b0b-af4e-462dad66b47a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_Security12bTitle_75ea7219-ce73-4146-ae26-010d0f9b73eb" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_Security12bTitle"/>
    <link:presentationArc order="18" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_Security12bTitle_75ea7219-ce73-4146-ae26-010d0f9b73eb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_TradingSymbol_7463a4bd-0f91-49b9-ab7e-5021b20333f2" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_TradingSymbol"/>
    <link:presentationArc order="19" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_TradingSymbol_7463a4bd-0f91-49b9-ab7e-5021b20333f2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_SecurityExchangeName_59740340-31c5-4b35-afd6-385b6bfa9b95" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_SecurityExchangeName"/>
    <link:presentationArc order="20" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_SecurityExchangeName_59740340-31c5-4b35-afd6-385b6bfa9b95" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityCommonStockSharesOutstanding_871a7dfe-a242-4be3-9141-9b7af7048885" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityCommonStockSharesOutstanding"/>
    <link:presentationArc order="21" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityCommonStockSharesOutstanding_871a7dfe-a242-4be3-9141-9b7af7048885" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityWellKnownSeasonedIssuer_038e1c62-f494-4e87-9472-c35b3922577c" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityWellKnownSeasonedIssuer"/>
    <link:presentationArc order="22" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityWellKnownSeasonedIssuer_038e1c62-f494-4e87-9472-c35b3922577c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityVoluntaryFilers_eed71847-ceab-4670-ba1d-89cd56f0d865" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityVoluntaryFilers"/>
    <link:presentationArc order="23" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityVoluntaryFilers_eed71847-ceab-4670-ba1d-89cd56f0d865" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityCurrentReportingStatus_744d43d9-3e2f-4c96-a44e-3021e0df530d" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityCurrentReportingStatus"/>
    <link:presentationArc order="24" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityCurrentReportingStatus_744d43d9-3e2f-4c96-a44e-3021e0df530d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityInteractiveDataCurrent_ab011cfe-ee01-47a5-aeb1-85945bd1ddc8" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityInteractiveDataCurrent"/>
    <link:presentationArc order="25" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityInteractiveDataCurrent_ab011cfe-ee01-47a5-aeb1-85945bd1ddc8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityFilerCategory_fd7ab9c3-1a18-4e8e-8f74-0afeb9023c86" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityFilerCategory"/>
    <link:presentationArc order="26" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityFilerCategory_fd7ab9c3-1a18-4e8e-8f74-0afeb9023c86" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityEmergingGrowthCompany_762786ba-3ffe-4919-8c8e-f15732544ae3" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityEmergingGrowthCompany"/>
    <link:presentationArc order="27" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityEmergingGrowthCompany_762786ba-3ffe-4919-8c8e-f15732544ae3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_IcfrAuditorAttestationFlag_5b82e2d2-6cb3-4dd4-ae09-2c8a8b675a7f" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_IcfrAuditorAttestationFlag"/>
    <link:presentationArc order="28" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_IcfrAuditorAttestationFlag_5b82e2d2-6cb3-4dd4-ae09-2c8a8b675a7f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentFinStmtErrorCorrectionFlag_ee8eb982-6444-4c4e-9123-7668b3ce128a" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_DocumentFinStmtErrorCorrectionFlag"/>
    <link:presentationArc order="29" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_DocumentFinStmtErrorCorrectionFlag_ee8eb982-6444-4c4e-9123-7668b3ce128a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentAccountingStandard_5c96e31c-66bf-49a9-b990-daa99b63597f" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_DocumentAccountingStandard"/>
    <link:presentationArc order="30" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_DocumentAccountingStandard_5c96e31c-66bf-49a9-b990-daa99b63597f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityShellCompany_4c20b4fc-b1d2-4e96-96d1-a4ba4f5a13f2" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityShellCompany"/>
    <link:presentationArc order="31" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityShellCompany_4c20b4fc-b1d2-4e96-96d1-a4ba4f5a13f2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_AmendmentFlag_21a46b24-a686-4147-beff-3301696ee2e2" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_AmendmentFlag"/>
    <link:presentationArc order="32" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_AmendmentFlag_21a46b24-a686-4147-beff-3301696ee2e2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityCentralIndexKey_84f135d9-e88e-4fcc-85db-72cfffb6a351" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityCentralIndexKey"/>
    <link:presentationArc order="33" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_EntityCentralIndexKey_84f135d9-e88e-4fcc-85db-72cfffb6a351" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentFiscalYearFocus_c8d14865-f990-45b2-b442-4b9613eb470e" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_DocumentFiscalYearFocus"/>
    <link:presentationArc order="34" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_DocumentFiscalYearFocus_c8d14865-f990-45b2-b442-4b9613eb470e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_DocumentFiscalPeriodFocus_5d03d484-0d1c-4647-a0a1-8691c867db11" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_DocumentFiscalPeriodFocus"/>
    <link:presentationArc order="35" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_DocumentInformationLineItems_e2e18a64-a818-436d-9997-52cac9297223" xlink:to="loc_dei_DocumentFiscalPeriodFocus_5d03d484-0d1c-4647-a0a1-8691c867db11" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/AuditInformation" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#AuditInformation"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/AuditInformation" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AuditInformationAbstract_25e0c3ab-9afc-4e2b-aae8-223b02ed8f3e" xlink:href="onholdingag-20231231.xsd#onholdingag_AuditInformationAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_AuditorFirmId_f6e435f1-ba24-42a2-986d-90e044658f55" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_AuditorFirmId"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AuditInformationAbstract_25e0c3ab-9afc-4e2b-aae8-223b02ed8f3e" xlink:to="loc_dei_AuditorFirmId_f6e435f1-ba24-42a2-986d-90e044658f55" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_AuditorName_621e3c32-6b08-42d4-b798-bd0dee5200f3" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_AuditorName"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AuditInformationAbstract_25e0c3ab-9afc-4e2b-aae8-223b02ed8f3e" xlink:to="loc_dei_AuditorName_621e3c32-6b08-42d4-b798-bd0dee5200f3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_AuditorLocation_50363438-8e30-41bf-8ca2-1654f108ab69" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_AuditorLocation"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AuditInformationAbstract_25e0c3ab-9afc-4e2b-aae8-223b02ed8f3e" xlink:to="loc_dei_AuditorLocation_50363438-8e30-41bf-8ca2-1654f108ab69" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Consolidatedstatementsofincomeloss" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Consolidatedstatementsofincomeloss"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Consolidatedstatementsofincomeloss" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncomeStatementAbstract_40d1617a-cad9-4fd0-9d78-b3dfd32c7fdc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncomeStatementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ConsolidatedStatementsOfIncomeLossTable_ec27b38d-a943-4fdb-ad35-e5dfb0fa6854" xlink:href="onholdingag-20231231.xsd#onholdingag_ConsolidatedStatementsOfIncomeLossTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IncomeStatementAbstract_40d1617a-cad9-4fd0-9d78-b3dfd32c7fdc" xlink:to="loc_onholdingag_ConsolidatedStatementsOfIncomeLossTable_ec27b38d-a943-4fdb-ad35-e5dfb0fa6854" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfOrdinarySharesAxis_1bd55816-7e70-4e48-97e9-f75990ff6d97" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfOrdinarySharesAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossTable_ec27b38d-a943-4fdb-ad35-e5dfb0fa6854" xlink:to="loc_ifrs-full_ClassesOfOrdinarySharesAxis_1bd55816-7e70-4e48-97e9-f75990ff6d97" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OrdinarySharesMember_55022137-0067-4736-b2c8-9fd17ca2dc31" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OrdinarySharesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfOrdinarySharesAxis_1bd55816-7e70-4e48-97e9-f75990ff6d97" xlink:to="loc_ifrs-full_OrdinarySharesMember_55022137-0067-4736-b2c8-9fd17ca2dc31" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalAxis_0ffdfaeb-8741-47be-8c67-509890eb0d83" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossTable_ec27b38d-a943-4fdb-ad35-e5dfb0fa6854" xlink:to="loc_ifrs-full_ClassesOfShareCapitalAxis_0ffdfaeb-8741-47be-8c67-509890eb0d83" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalMember_af401284-4d27-4980-9f09-cef6ed293f4b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalAxis_0ffdfaeb-8741-47be-8c67-509890eb0d83" xlink:to="loc_ifrs-full_ClassesOfShareCapitalMember_af401284-4d27-4980-9f09-cef6ed293f4b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassASharesMember_752ee50f-0cc6-4cc9-acf4-857ded1f1d83" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassASharesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_af401284-4d27-4980-9f09-cef6ed293f4b" xlink:to="loc_onholdingag_ClassASharesMember_752ee50f-0cc6-4cc9-acf4-857ded1f1d83" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassBVotingSharesMember_88de8e4b-2279-44ad-8fbd-59df8156dced" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassBVotingSharesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_af401284-4d27-4980-9f09-cef6ed293f4b" xlink:to="loc_onholdingag_ClassBVotingSharesMember_88de8e4b-2279-44ad-8fbd-59df8156dced" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:href="onholdingag-20231231.xsd#onholdingag_ConsolidatedStatementsOfIncomeLossLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossTable_ec27b38d-a943-4fdb-ad35-e5dfb0fa6854" xlink:to="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RevenueFromContractsWithCustomers_8db61b4f-c388-4dda-81e8-fd84df1692c1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RevenueFromContractsWithCustomers"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:to="loc_ifrs-full_RevenueFromContractsWithCustomers_8db61b4f-c388-4dda-81e8-fd84df1692c1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CostOfSales_4f7874c6-bde1-4a6f-9d90-3c9363a31fce" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CostOfSales"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:to="loc_ifrs-full_CostOfSales_4f7874c6-bde1-4a6f-9d90-3c9363a31fce" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GrossProfit_956e20fc-d3cb-458e-9ad5-92b4703af49c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GrossProfit"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:to="loc_ifrs-full_GrossProfit_956e20fc-d3cb-458e-9ad5-92b4703af49c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SellingGeneralAndAdministrativeExpense_14cfcac1-ad21-4b43-acc9-7ac127a8c286" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SellingGeneralAndAdministrativeExpense"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:to="loc_ifrs-full_SellingGeneralAndAdministrativeExpense_14cfcac1-ad21-4b43-acc9-7ac127a8c286" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProfitLossFromOperatingActivities_89fed072-d7b7-426b-9b6e-7afc6a96e541" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProfitLossFromOperatingActivities"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:to="loc_ifrs-full_ProfitLossFromOperatingActivities_89fed072-d7b7-426b-9b6e-7afc6a96e541" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinanceIncome_e22f7ee3-29a8-470a-aa55-1e7e52d25114" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinanceIncome"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:to="loc_ifrs-full_FinanceIncome_e22f7ee3-29a8-470a-aa55-1e7e52d25114" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinanceCosts_95ac1634-8008-41d2-b287-3825c92aa862" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinanceCosts"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:to="loc_ifrs-full_FinanceCosts_95ac1634-8008-41d2-b287-3825c92aa862" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NetGainLossOnForeignExchangeIncludingGainLossOnChangesInFairValueOfDerivatives_98e7a731-0e31-4a3b-aa89-bc5b17a6954d" xlink:href="onholdingag-20231231.xsd#onholdingag_NetGainLossOnForeignExchangeIncludingGainLossOnChangesInFairValueOfDerivatives"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:to="loc_onholdingag_NetGainLossOnForeignExchangeIncludingGainLossOnChangesInFairValueOfDerivatives_98e7a731-0e31-4a3b-aa89-bc5b17a6954d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProfitLossBeforeTax_c711faea-0442-4c70-ae94-200fdf03669e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProfitLossBeforeTax"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:to="loc_ifrs-full_ProfitLossBeforeTax_c711faea-0442-4c70-ae94-200fdf03669e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncomeTaxExpenseContinuingOperations_93edbab0-2dd6-4858-bacd-c07fa473b081" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncomeTaxExpenseContinuingOperations"/>
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:to="loc_ifrs-full_IncomeTaxExpenseContinuingOperations_93edbab0-2dd6-4858-bacd-c07fa473b081" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProfitLossAttributableToOwnersOfParent_2dbedff7-5f90-4730-a9bc-c9a85e5fc0e5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProfitLossAttributableToOwnersOfParent"/>
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:to="loc_ifrs-full_ProfitLossAttributableToOwnersOfParent_2dbedff7-5f90-4730-a9bc-c9a85e5fc0e5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EarningsPerShareAbstract_c6fc81f4-0467-47e5-b236-f159cafaf87e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EarningsPerShareAbstract"/>
    <link:presentationArc order="12" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ConsolidatedStatementsOfIncomeLossLineItems_1e2db9aa-f19f-4f25-a6e1-e8ddf362e8d5" xlink:to="loc_ifrs-full_EarningsPerShareAbstract_c6fc81f4-0467-47e5-b236-f159cafaf87e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_BasicEarningsLossPerShare_8076c2d2-9987-4fad-8bb8-bad6d5eec8c7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_BasicEarningsLossPerShare"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareAbstract_c6fc81f4-0467-47e5-b236-f159cafaf87e" xlink:to="loc_ifrs-full_BasicEarningsLossPerShare_8076c2d2-9987-4fad-8bb8-bad6d5eec8c7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DilutedEarningsLossPerShare_7b3c5434-24ee-4856-8b65-29e76439b9c8" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DilutedEarningsLossPerShare"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareAbstract_c6fc81f4-0467-47e5-b236-f159cafaf87e" xlink:to="loc_ifrs-full_DilutedEarningsLossPerShare_7b3c5434-24ee-4856-8b65-29e76439b9c8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Consolidatedstatementsofcomprehensiveincomeloss" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Consolidatedstatementsofcomprehensiveincomeloss"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Consolidatedstatementsofcomprehensiveincomeloss" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_StatementOfComprehensiveIncomeAbstract_24944ace-5419-4d54-b94d-4b97ca74cf04" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_StatementOfComprehensiveIncomeAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProfitLossAttributableToOwnersOfParent_501b0233-572a-4fa8-860f-d6ed013859dd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProfitLossAttributableToOwnersOfParent"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfComprehensiveIncomeAbstract_24944ace-5419-4d54-b94d-4b97ca74cf04" xlink:to="loc_ifrs-full_ProfitLossAttributableToOwnersOfParent_501b0233-572a-4fa8-860f-d6ed013859dd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans_a457d3ff-d075-4260-92b8-a321bf697b9e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfComprehensiveIncomeAbstract_24944ace-5419-4d54-b94d-4b97ca74cf04" xlink:to="loc_ifrs-full_OtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans_a457d3ff-d075-4260-92b8-a321bf697b9e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncomeTaxRelatingToRemeasurementsOfDefinedBenefitPlansOfOtherComprehensiveIncome_2b3da782-ff18-403b-8701-8bfe3da5ac7f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncomeTaxRelatingToRemeasurementsOfDefinedBenefitPlansOfOtherComprehensiveIncome"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfComprehensiveIncomeAbstract_24944ace-5419-4d54-b94d-4b97ca74cf04" xlink:to="loc_ifrs-full_IncomeTaxRelatingToRemeasurementsOfDefinedBenefitPlansOfOtherComprehensiveIncome_2b3da782-ff18-403b-8701-8bfe3da5ac7f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherComprehensiveIncomeThatWillNotBeReclassifiedToProfitOrLossNetOfTax_bf437d15-4bc4-4aa7-88f1-23a1a57fd08b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherComprehensiveIncomeThatWillNotBeReclassifiedToProfitOrLossNetOfTax"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfComprehensiveIncomeAbstract_24944ace-5419-4d54-b94d-4b97ca74cf04" xlink:to="loc_ifrs-full_OtherComprehensiveIncomeThatWillNotBeReclassifiedToProfitOrLossNetOfTax_bf437d15-4bc4-4aa7-88f1-23a1a57fd08b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherComprehensiveIncomeNetOfTaxExchangeDifferencesOnTranslation_9285505e-40fc-420f-a564-bef8fb7939d4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherComprehensiveIncomeNetOfTaxExchangeDifferencesOnTranslation"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfComprehensiveIncomeAbstract_24944ace-5419-4d54-b94d-4b97ca74cf04" xlink:to="loc_ifrs-full_OtherComprehensiveIncomeNetOfTaxExchangeDifferencesOnTranslation_9285505e-40fc-420f-a564-bef8fb7939d4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherComprehensiveIncomeThatWillBeReclassifiedToProfitOrLossNetOfTax_8813ad0a-a653-4cc5-81bf-db2aea0be191" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherComprehensiveIncomeThatWillBeReclassifiedToProfitOrLossNetOfTax"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfComprehensiveIncomeAbstract_24944ace-5419-4d54-b94d-4b97ca74cf04" xlink:to="loc_ifrs-full_OtherComprehensiveIncomeThatWillBeReclassifiedToProfitOrLossNetOfTax_8813ad0a-a653-4cc5-81bf-db2aea0be191" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherComprehensiveIncome_f67fa91d-33fd-4b52-9045-69d086ff50e7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherComprehensiveIncome"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfComprehensiveIncomeAbstract_24944ace-5419-4d54-b94d-4b97ca74cf04" xlink:to="loc_ifrs-full_OtherComprehensiveIncome_f67fa91d-33fd-4b52-9045-69d086ff50e7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ComprehensiveIncomeAttributableToOwnersOfParent_f52eba92-7536-4880-aa6b-4575d38cea9e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ComprehensiveIncomeAttributableToOwnersOfParent"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfComprehensiveIncomeAbstract_24944ace-5419-4d54-b94d-4b97ca74cf04" xlink:to="loc_ifrs-full_ComprehensiveIncomeAttributableToOwnersOfParent_f52eba92-7536-4880-aa6b-4575d38cea9e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Consolidatedbalancesheets" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Consolidatedbalancesheets"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Consolidatedbalancesheets" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_StatementOfFinancialPositionAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CashAndCashEquivalents_cf3c9e25-0241-41ae-9175-2ecee8474c39" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CashAndCashEquivalents"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_CashAndCashEquivalents_cf3c9e25-0241-41ae-9175-2ecee8474c39" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentTradeReceivables_af416f3e-3f93-41c2-b983-eb3eddb0c24e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentTradeReceivables"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_CurrentTradeReceivables_af416f3e-3f93-41c2-b983-eb3eddb0c24e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_Inventories_12bec2d6-b809-4785-a60c-3d4083c2f4c1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_Inventories"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_Inventories_12bec2d6-b809-4785-a60c-3d4083c2f4c1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherCurrentFinancialAssets_80e7bf3e-c108-4294-ae85-7c5b3508d41d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherCurrentFinancialAssets"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_OtherCurrentFinancialAssets_80e7bf3e-c108-4294-ae85-7c5b3508d41d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherCurrentNonfinancialAssets_557b8856-fd2d-409c-b851-89145bee7cbe" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherCurrentNonfinancialAssets"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_OtherCurrentNonfinancialAssets_557b8856-fd2d-409c-b851-89145bee7cbe" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentAssets_0c56d830-283e-46a4-a805-8fcf31840c57" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentAssets"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_CurrentAssets_0c56d830-283e-46a4-a805-8fcf31840c57" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PropertyPlantAndEquipment_47b30d20-52d7-496e-8131-907d40f57878" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PropertyPlantAndEquipment"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_PropertyPlantAndEquipment_47b30d20-52d7-496e-8131-907d40f57878" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RightofuseAssets_bc4e08ac-fd31-4dd7-8461-548670e82886" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RightofuseAssets"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_RightofuseAssets_bc4e08ac-fd31-4dd7-8461-548670e82886" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IntangibleAssetsAndGoodwill_79322f49-dd64-4640-a8e7-3446e232049d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IntangibleAssetsAndGoodwill"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_IntangibleAssetsAndGoodwill_79322f49-dd64-4640-a8e7-3446e232049d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DeferredTaxAssets_84d9fe61-29c3-4b56-a32d-87b3ff0f3e78" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DeferredTaxAssets"/>
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_DeferredTaxAssets_84d9fe61-29c3-4b56-a32d-87b3ff0f3e78" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/netLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NoncurrentAssets_44e31e20-189d-454d-aea7-c46018fc61ac" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NoncurrentAssets"/>
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_NoncurrentAssets_44e31e20-189d-454d-aea7-c46018fc61ac" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_Assets_9e0adfbb-2ec4-492c-9be0-f317200f7d03" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_Assets"/>
    <link:presentationArc order="12" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_Assets_9e0adfbb-2ec4-492c-9be0-f317200f7d03" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TradeAndOtherCurrentPayablesToTradeSuppliers_39387154-feeb-4ed8-b4e7-ca09b1275999" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TradeAndOtherCurrentPayablesToTradeSuppliers"/>
    <link:presentationArc order="13" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_TradeAndOtherCurrentPayablesToTradeSuppliers_39387154-feeb-4ed8-b4e7-ca09b1275999" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherCurrentFinancialLiabilities_09732b92-fad9-48c9-9c53-6b38190b3199" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherCurrentFinancialLiabilities"/>
    <link:presentationArc order="14" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_OtherCurrentFinancialLiabilities_09732b92-fad9-48c9-9c53-6b38190b3199" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherCurrentNonfinancialLiabilities_e4bbacc7-61c4-40f9-86eb-ca1d963c6b93" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherCurrentNonfinancialLiabilities"/>
    <link:presentationArc order="15" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_OtherCurrentNonfinancialLiabilities_e4bbacc7-61c4-40f9-86eb-ca1d963c6b93" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherShorttermProvisions_93eac1f9-b473-4919-b9b7-27d0eaa6ec45" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherShorttermProvisions"/>
    <link:presentationArc order="16" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_OtherShorttermProvisions_93eac1f9-b473-4919-b9b7-27d0eaa6ec45" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentTaxLiabilitiesCurrent_dc3a5fc7-8f56-48fa-85f7-01213084eb7f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentTaxLiabilitiesCurrent"/>
    <link:presentationArc order="17" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_CurrentTaxLiabilitiesCurrent_dc3a5fc7-8f56-48fa-85f7-01213084eb7f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentLiabilities_c3beb1cb-070d-427e-aaa6-f989cc797c21" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentLiabilities"/>
    <link:presentationArc order="18" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_CurrentLiabilities_c3beb1cb-070d-427e-aaa6-f989cc797c21" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RecognisedLiabilitiesDefinedBenefitPlan_c4b23179-ffd9-4c38-8a3e-ff6e6a268d37" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RecognisedLiabilitiesDefinedBenefitPlan"/>
    <link:presentationArc order="19" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_RecognisedLiabilitiesDefinedBenefitPlan_c4b23179-ffd9-4c38-8a3e-ff6e6a268d37" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherLongtermProvisions_340d980c-a3dc-4675-ab0a-b546a55931ee" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherLongtermProvisions"/>
    <link:presentationArc order="20" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_OtherLongtermProvisions_340d980c-a3dc-4675-ab0a-b546a55931ee" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherNoncurrentFinancialLiabilities_09237598-4027-4306-9d7f-629c45f05bc7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherNoncurrentFinancialLiabilities"/>
    <link:presentationArc order="21" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_OtherNoncurrentFinancialLiabilities_09237598-4027-4306-9d7f-629c45f05bc7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DeferredTaxLiabilities_1db4b7f6-6e61-400e-8832-10788e766803" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DeferredTaxLiabilities"/>
    <link:presentationArc order="22" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_DeferredTaxLiabilities_1db4b7f6-6e61-400e-8832-10788e766803" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NoncurrentLiabilities_885d853a-473f-4437-bdf9-d7ccf41b26d2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NoncurrentLiabilities"/>
    <link:presentationArc order="23" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_NoncurrentLiabilities_885d853a-473f-4437-bdf9-d7ccf41b26d2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IssuedCapital_3bb1ae3a-75c0-4e2a-9814-0c1908b34b6b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IssuedCapital"/>
    <link:presentationArc order="24" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_IssuedCapital_3bb1ae3a-75c0-4e2a-9814-0c1908b34b6b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TreasuryShares_11f12070-7d28-48a6-ac1a-31f29fde6208" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TreasuryShares"/>
    <link:presentationArc order="25" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_TreasuryShares_11f12070-7d28-48a6-ac1a-31f29fde6208" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CapitalReserve_9130ba7b-7fc0-4278-96b7-5bd628a439d3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CapitalReserve"/>
    <link:presentationArc order="26" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_CapitalReserve_9130ba7b-7fc0-4278-96b7-5bd628a439d3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherReserves_0d69b19e-e8dd-4a38-9e9b-9d693b1b2bff" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherReserves"/>
    <link:presentationArc order="27" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_OtherReserves_0d69b19e-e8dd-4a38-9e9b-9d693b1b2bff" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RetainedEarnings_9764b2a8-d48d-49f3-9457-3412a1421d4b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RetainedEarnings"/>
    <link:presentationArc order="28" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_RetainedEarnings_9764b2a8-d48d-49f3-9457-3412a1421d4b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_Equity_9c982643-9cc2-45d6-87de-62d8f58e50a5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_Equity"/>
    <link:presentationArc order="29" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_Equity_9c982643-9cc2-45d6-87de-62d8f58e50a5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EquityAndLiabilities_89273574-ba9d-4199-bad2-bf46736f9f3d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EquityAndLiabilities"/>
    <link:presentationArc order="30" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfFinancialPositionAbstract_4cdce143-2632-464d-928e-2c743ee66803" xlink:to="loc_ifrs-full_EquityAndLiabilities_89273574-ba9d-4199-bad2-bf46736f9f3d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Consolidatedstatementsofcashflows" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Consolidatedstatementsofcashflows"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Consolidatedstatementsofcashflows" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_StatementOfCashFlowsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProfitLossAttributableToOwnersOfParent_19f2b383-c157-4788-9401-311a1af7ebe0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProfitLossAttributableToOwnersOfParent"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_ProfitLossAttributableToOwnersOfParent_19f2b383-c157-4788-9401-311a1af7ebe0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdjustmentsForSharebasedPayments_af0d9116-31df-433a-9a8e-53f482dd0c72" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdjustmentsForSharebasedPayments"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_AdjustmentsForSharebasedPayments_af0d9116-31df-433a-9a8e-53f482dd0c72" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdjustmentsForIncreaseDecreaseInEmployeeBenefitLiabilities_b5b4bd54-5a37-419b-9710-015213856a3e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdjustmentsForIncreaseDecreaseInEmployeeBenefitLiabilities"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_AdjustmentsForIncreaseDecreaseInEmployeeBenefitLiabilities_b5b4bd54-5a37-419b-9710-015213856a3e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdjustmentsForDepreciationAndAmortisationExpense_95fd0e4b-d798-4b66-baec-27a0befe012c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdjustmentsForDepreciationAndAmortisationExpense"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_AdjustmentsForDepreciationAndAmortisationExpense_95fd0e4b-d798-4b66-baec-27a0befe012c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdjustmentsForLossesGainsOnDisposalOfNoncurrentAssets_94ea3e16-8b94-4daf-93bb-2fd983b04619" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdjustmentsForLossesGainsOnDisposalOfNoncurrentAssets"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_AdjustmentsForLossesGainsOnDisposalOfNoncurrentAssets_94ea3e16-8b94-4daf-93bb-2fd983b04619" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdjustmentsForFinanceIncomeCost_3f158a01-7b01-4647-a0d2-1882fd09bcd1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdjustmentsForFinanceIncomeCost"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_AdjustmentsForFinanceIncomeCost_3f158a01-7b01-4647-a0d2-1882fd09bcd1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdjustmentsForUnrealisedForeignExchangeLossesGains_f22b18da-32b0-4c49-8db8-ddd0123a5ad2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdjustmentsForUnrealisedForeignExchangeLossesGains"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_AdjustmentsForUnrealisedForeignExchangeLossesGains_f22b18da-32b0-4c49-8db8-ddd0123a5ad2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdjustmentsForIncomeTaxExpense_26dd8c93-6c3c-4528-956a-fc021a66ff11" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdjustmentsForIncomeTaxExpense"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_AdjustmentsForIncomeTaxExpense_26dd8c93-6c3c-4528-956a-fc021a66ff11" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdjustmentsForProvisions_c49dda83-1e4d-4799-a673-86846402610d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdjustmentsForProvisions"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_AdjustmentsForProvisions_c49dda83-1e4d-4799-a673-86846402610d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseInWorkingCapital_91241e93-a3a1-4b7a-b509-2a3889caf89c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseInWorkingCapital"/>
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_IncreaseDecreaseInWorkingCapital_91241e93-a3a1-4b7a-b509-2a3889caf89c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTotalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdjustmentsForDecreaseIncreaseInTradeAccountReceivable_635e7648-b93c-41c0-8917-6ee0da8d3004" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdjustmentsForDecreaseIncreaseInTradeAccountReceivable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IncreaseDecreaseInWorkingCapital_91241e93-a3a1-4b7a-b509-2a3889caf89c" xlink:to="loc_ifrs-full_AdjustmentsForDecreaseIncreaseInTradeAccountReceivable_635e7648-b93c-41c0-8917-6ee0da8d3004" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdjustmentsForDecreaseIncreaseInInventories_4ca2c662-2f8b-4fcf-9efa-c8ce52956a48" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdjustmentsForDecreaseIncreaseInInventories"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IncreaseDecreaseInWorkingCapital_91241e93-a3a1-4b7a-b509-2a3889caf89c" xlink:to="loc_ifrs-full_AdjustmentsForDecreaseIncreaseInInventories_4ca2c662-2f8b-4fcf-9efa-c8ce52956a48" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdjustmentsForIncreaseDecreaseInTradeAccountPayable_56130227-fa4a-4bab-b249-1780c1222b41" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdjustmentsForIncreaseDecreaseInTradeAccountPayable"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IncreaseDecreaseInWorkingCapital_91241e93-a3a1-4b7a-b509-2a3889caf89c" xlink:to="loc_ifrs-full_AdjustmentsForIncreaseDecreaseInTradeAccountPayable_56130227-fa4a-4bab-b249-1780c1222b41" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherAdjustmentsToReconcileProfitLoss_e1a2a965-4bec-4ec4-8333-339c67c6e2f1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherAdjustmentsToReconcileProfitLoss"/>
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_OtherAdjustmentsToReconcileProfitLoss_e1a2a965-4bec-4ec4-8333-339c67c6e2f1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_InterestReceivedClassifiedAsOperatingActivities_01881082-d8f3-45f6-b355-fe921a1e10d1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_InterestReceivedClassifiedAsOperatingActivities"/>
    <link:presentationArc order="12" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_InterestReceivedClassifiedAsOperatingActivities_01881082-d8f3-45f6-b355-fe921a1e10d1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncomeTaxesPaidRefundClassifiedAsOperatingActivities_e8205a31-32b6-4ac8-bfbc-c27cea038754" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncomeTaxesPaidRefundClassifiedAsOperatingActivities"/>
    <link:presentationArc order="13" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_IncomeTaxesPaidRefundClassifiedAsOperatingActivities_e8205a31-32b6-4ac8-bfbc-c27cea038754" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CashFlowsFromUsedInOperatingActivities_d9567748-cc8a-479d-a442-dfa4a7ad73b6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CashFlowsFromUsedInOperatingActivities"/>
    <link:presentationArc order="14" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_CashFlowsFromUsedInOperatingActivities_d9567748-cc8a-479d-a442-dfa4a7ad73b6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PurchaseOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities_6624f283-bcab-4169-9ae3-b08215460a16" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PurchaseOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities"/>
    <link:presentationArc order="15" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_PurchaseOfPropertyPlantAndEquipmentClassifiedAsInvestingActivities_6624f283-bcab-4169-9ae3-b08215460a16" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PurchaseOfIntangibleAssetsClassifiedAsInvestingActivities_41469e43-0dd8-46a9-9f6e-7f2b7ab4ea52" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PurchaseOfIntangibleAssetsClassifiedAsInvestingActivities"/>
    <link:presentationArc order="16" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_PurchaseOfIntangibleAssetsClassifiedAsInvestingActivities_41469e43-0dd8-46a9-9f6e-7f2b7ab4ea52" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PaymentOfContingentConsideration_7b576079-45b0-4dc0-9f9e-96056dfd5c23" xlink:href="onholdingag-20231231.xsd#onholdingag_PaymentOfContingentConsideration"/>
    <link:presentationArc order="17" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_onholdingag_PaymentOfContingentConsideration_7b576079-45b0-4dc0-9f9e-96056dfd5c23" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CashFlowsFromUsedInInvestingActivities_66c2cc5d-a0ba-4a9a-a8d8-4291bc2ca2cf" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CashFlowsFromUsedInInvestingActivities"/>
    <link:presentationArc order="18" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_CashFlowsFromUsedInInvestingActivities_66c2cc5d-a0ba-4a9a-a8d8-4291bc2ca2cf" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PaymentsOfLeaseLiabilitiesClassifiedAsFinancingActivities_574f40a1-1441-4e57-9157-14896252b641" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PaymentsOfLeaseLiabilitiesClassifiedAsFinancingActivities"/>
    <link:presentationArc order="19" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_PaymentsOfLeaseLiabilitiesClassifiedAsFinancingActivities_574f40a1-1441-4e57-9157-14896252b641" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProceedsFromIssuingShares_3a968eaf-49d2-4e6f-a92a-84eca04b4d7f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProceedsFromIssuingShares"/>
    <link:presentationArc order="20" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_ProceedsFromIssuingShares_3a968eaf-49d2-4e6f-a92a-84eca04b4d7f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PaymentsToAcquireOrRedeemEntitysShares_4e58c68e-e371-429d-8b6a-77461d1d55ed" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PaymentsToAcquireOrRedeemEntitysShares"/>
    <link:presentationArc order="21" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_PaymentsToAcquireOrRedeemEntitysShares_4e58c68e-e371-429d-8b6a-77461d1d55ed" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NetProceedsFromInitialPublicOffering_83e966c2-66ae-4a02-b84c-8a050a68b122" xlink:href="onholdingag-20231231.xsd#onholdingag_NetProceedsFromInitialPublicOffering"/>
    <link:presentationArc order="22" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_onholdingag_NetProceedsFromInitialPublicOffering_83e966c2-66ae-4a02-b84c-8a050a68b122" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PaymentsForShareIssueCosts_b496c741-2b36-46bf-b5ef-a7b92c0547d4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PaymentsForShareIssueCosts"/>
    <link:presentationArc order="23" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_PaymentsForShareIssueCosts_b496c741-2b36-46bf-b5ef-a7b92c0547d4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProceedsFromSaleOrIssueOfTreasuryShares_4fc1e7cf-32ca-44c6-827a-ba5a6b740dcb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProceedsFromSaleOrIssueOfTreasuryShares"/>
    <link:presentationArc order="24" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_ProceedsFromSaleOrIssueOfTreasuryShares_4fc1e7cf-32ca-44c6-827a-ba5a6b740dcb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_InterestPaidClassifiedAsFinancingActivities_b1624d4a-8b80-4862-90fe-1758342218f7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_InterestPaidClassifiedAsFinancingActivities"/>
    <link:presentationArc order="25" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_InterestPaidClassifiedAsFinancingActivities_b1624d4a-8b80-4862-90fe-1758342218f7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CashFlowsFromUsedInFinancingActivities_7222d392-e01d-4fd4-b533-72480bc80507" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CashFlowsFromUsedInFinancingActivities"/>
    <link:presentationArc order="26" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_CashFlowsFromUsedInFinancingActivities_7222d392-e01d-4fd4-b533-72480bc80507" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseInCashAndCashEquivalentsBeforeEffectOfExchangeRateChanges_cc5a3815-9782-4d8f-899e-d3ae26fa62fd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseInCashAndCashEquivalentsBeforeEffectOfExchangeRateChanges"/>
    <link:presentationArc order="27" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_IncreaseDecreaseInCashAndCashEquivalentsBeforeEffectOfExchangeRateChanges_cc5a3815-9782-4d8f-899e-d3ae26fa62fd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CashAndCashEquivalentsIfDifferentFromStatementOfFinancialPosition_e8d2d5b1-eb56-4f6b-9bff-d4deb82f4e34" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CashAndCashEquivalentsIfDifferentFromStatementOfFinancialPosition"/>
    <link:presentationArc order="28" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_CashAndCashEquivalentsIfDifferentFromStatementOfFinancialPosition_e8d2d5b1-eb56-4f6b-9bff-d4deb82f4e34" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EffectOfExchangeRateChangesOnCashAndCashEquivalents_ff9d93b2-bb12-425d-8667-f4aa6842565f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EffectOfExchangeRateChangesOnCashAndCashEquivalents"/>
    <link:presentationArc order="29" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_EffectOfExchangeRateChangesOnCashAndCashEquivalents_ff9d93b2-bb12-425d-8667-f4aa6842565f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CashAndCashEquivalentsIfDifferentFromStatementOfFinancialPosition_4cc643f4-148e-4d38-9bf1-29ea959a76e9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CashAndCashEquivalentsIfDifferentFromStatementOfFinancialPosition"/>
    <link:presentationArc order="30" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfCashFlowsAbstract_df8f5f7d-ddde-4538-b6e2-03c3c23f5333" xlink:to="loc_ifrs-full_CashAndCashEquivalentsIfDifferentFromStatementOfFinancialPosition_4cc643f4-148e-4d38-9bf1-29ea959a76e9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Consolidatedstatementsofchangesinequity" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Consolidatedstatementsofchangesinequity"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Consolidatedstatementsofchangesinequity" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_StatementOfChangesInEquityAbstract_ecaa3516-2f83-41ec-93cc-b9ad1541b263" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_StatementOfChangesInEquityAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_StatementOfChangesInEquityTable_66bd3dd9-e988-40d2-a186-d41ac9735680" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_StatementOfChangesInEquityTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityAbstract_ecaa3516-2f83-41ec-93cc-b9ad1541b263" xlink:to="loc_ifrs-full_StatementOfChangesInEquityTable_66bd3dd9-e988-40d2-a186-d41ac9735680" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ComponentsOfEquityAxis_99ec56e6-2a40-4c3a-97d3-fbe44fdecf61" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ComponentsOfEquityAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityTable_66bd3dd9-e988-40d2-a186-d41ac9735680" xlink:to="loc_ifrs-full_ComponentsOfEquityAxis_99ec56e6-2a40-4c3a-97d3-fbe44fdecf61" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EquityMember_607f7dac-1531-422b-9cb0-61d52182ae6c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EquityMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ComponentsOfEquityAxis_99ec56e6-2a40-4c3a-97d3-fbe44fdecf61" xlink:to="loc_ifrs-full_EquityMember_607f7dac-1531-422b-9cb0-61d52182ae6c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IssuedCapitalMember_40d4d339-8fb4-4e3c-a22e-782fd7eef50f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IssuedCapitalMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EquityMember_607f7dac-1531-422b-9cb0-61d52182ae6c" xlink:to="loc_ifrs-full_IssuedCapitalMember_40d4d339-8fb4-4e3c-a22e-782fd7eef50f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TreasurySharesMember_374b0fda-0b5b-42ec-b2d0-f01adf79db82" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TreasurySharesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EquityMember_607f7dac-1531-422b-9cb0-61d52182ae6c" xlink:to="loc_ifrs-full_TreasurySharesMember_374b0fda-0b5b-42ec-b2d0-f01adf79db82" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CapitalReserveMember_bada4cab-8e9e-4e60-9747-76cbe39bfd6d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CapitalReserveMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EquityMember_607f7dac-1531-422b-9cb0-61d52182ae6c" xlink:to="loc_ifrs-full_CapitalReserveMember_bada4cab-8e9e-4e60-9747-76cbe39bfd6d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherReservesMember_9306091b-cafb-4da0-8982-a0d0a13915b2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherReservesMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EquityMember_607f7dac-1531-422b-9cb0-61d52182ae6c" xlink:to="loc_ifrs-full_OtherReservesMember_9306091b-cafb-4da0-8982-a0d0a13915b2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RetainedEarningsMember_ec64dd5b-3d46-4b1d-b4e5-91cd72fdc437" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RetainedEarningsMember"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EquityMember_607f7dac-1531-422b-9cb0-61d52182ae6c" xlink:to="loc_ifrs-full_RetainedEarningsMember_ec64dd5b-3d46-4b1d-b4e5-91cd72fdc437" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_StatementOfChangesInEquityLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityTable_66bd3dd9-e988-40d2-a186-d41ac9735680" xlink:to="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_Equity_3384b3db-3ee4-4aeb-9bf5-875458c56c2c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_Equity"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_ifrs-full_Equity_3384b3db-3ee4-4aeb-9bf5-875458c56c2c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProfitLossAttributableToOwnersOfParent_1f6c5c00-2c6d-4f44-bd34-ed49750f6aa0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProfitLossAttributableToOwnersOfParent"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_ifrs-full_ProfitLossAttributableToOwnersOfParent_1f6c5c00-2c6d-4f44-bd34-ed49750f6aa0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/netLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherComprehensiveIncome_00ffe88b-10c8-4b12-a378-1ff333bd3cde" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherComprehensiveIncome"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_ifrs-full_OtherComprehensiveIncome_00ffe88b-10c8-4b12-a378-1ff333bd3cde" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/netLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ComprehensiveIncomeAttributableToOwnersOfParent_fe25601c-96ff-40c5-9169-7c4bfc652f30" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ComprehensiveIncomeAttributableToOwnersOfParent"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_ifrs-full_ComprehensiveIncomeAttributableToOwnersOfParent_fe25601c-96ff-40c5-9169-7c4bfc652f30" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseThroughOtherContributionsByOwners_a558772d-42cc-4a59-8d48-c47a29a80bc7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseThroughOtherContributionsByOwners"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_ifrs-full_IncreaseDecreaseThroughOtherContributionsByOwners_a558772d-42cc-4a59-8d48-c47a29a80bc7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ShareIssueRelatedCost_f92a51df-d13c-4f3b-aff7-574ec3c93e9f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ShareIssueRelatedCost"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_ifrs-full_ShareIssueRelatedCost_f92a51df-d13c-4f3b-aff7-574ec3c93e9f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncreaseDecreaseInEquityRelatedToCurrentTaxBenefitsOnShareIssueCost_c4090216-5fa3-460a-a8eb-210fff9a042e" xlink:href="onholdingag-20231231.xsd#onholdingag_IncreaseDecreaseInEquityRelatedToCurrentTaxBenefitsOnShareIssueCost"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_onholdingag_IncreaseDecreaseInEquityRelatedToCurrentTaxBenefitsOnShareIssueCost_c4090216-5fa3-460a-a8eb-210fff9a042e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseThroughSharebasedPaymentTransactions_6ffb42c6-ee5d-4d57-9c25-6deadba3ae8d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseThroughSharebasedPaymentTransactions"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_ifrs-full_IncreaseDecreaseThroughSharebasedPaymentTransactions_6ffb42c6-ee5d-4d57-9c25-6deadba3ae8d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PurchaseOfTreasuryShares_093ef8c7-2dd7-4df9-a399-1ea813ba7e15" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PurchaseOfTreasuryShares"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_ifrs-full_PurchaseOfTreasuryShares_093ef8c7-2dd7-4df9-a399-1ea813ba7e15" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncreaseDecreaseInEquityRelatedToCurrentTaxBenefitsOnTransactionsWithTreasuryShares_0f03b057-e1e2-44f2-9277-0c3a97ea494d" xlink:href="onholdingag-20231231.xsd#onholdingag_IncreaseDecreaseInEquityRelatedToCurrentTaxBenefitsOnTransactionsWithTreasuryShares"/>
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_onholdingag_IncreaseDecreaseInEquityRelatedToCurrentTaxBenefitsOnTransactionsWithTreasuryShares_0f03b057-e1e2-44f2-9277-0c3a97ea494d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncreaseDecreaseInEquityRelatedToShareCapitalReorganization_bcdee04d-2cbf-4a3c-9b0c-66e3cf9c1938" xlink:href="onholdingag-20231231.xsd#onholdingag_IncreaseDecreaseInEquityRelatedToShareCapitalReorganization"/>
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_onholdingag_IncreaseDecreaseInEquityRelatedToShareCapitalReorganization_bcdee04d-2cbf-4a3c-9b0c-66e3cf9c1938" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SaleOrIssueOfTreasuryShares_715fb547-f190-4a6b-904e-6c8d4f97337e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SaleOrIssueOfTreasuryShares"/>
    <link:presentationArc order="12" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_ifrs-full_SaleOrIssueOfTreasuryShares_715fb547-f190-4a6b-904e-6c8d4f97337e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_Equity_e5989ada-d771-4337-8582-c5aa7fc0a067" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_Equity"/>
    <link:presentationArc order="13" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_StatementOfChangesInEquityLineItems_14ca03bc-854b-465d-b89c-8aa2b5b969ec" xlink:to="loc_ifrs-full_Equity_e5989ada-d771-4337-8582-c5aa7fc0a067" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Corporateinformation" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Corporateinformation"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Corporateinformation" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfBasisOfPreparationAbstract_29941177-0338-44dd-bc3e-9a439f3c1be4" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfBasisOfPreparationAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfBasisOfPreparationOfFinancialStatementsExplanatory_aa32da57-54e2-4702-94f7-9977e168355d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfBasisOfPreparationOfFinancialStatementsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfBasisOfPreparationAbstract_29941177-0338-44dd-bc3e-9a439f3c1be4" xlink:to="loc_ifrs-full_DisclosureOfBasisOfPreparationOfFinancialStatementsExplanatory_aa32da57-54e2-4702-94f7-9977e168355d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Aboutthefinancials" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Aboutthefinancials"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Aboutthefinancials" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfBasisOfPreparationAbstract_5061d272-8e5a-4feb-8636-cd3321932a37" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfBasisOfPreparationAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfBasisOfPreparationOfFinancialStatementsExplanatory_619dee01-38f0-40ac-99ba-f26cc4a9b659" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfBasisOfPreparationOfFinancialStatementsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfBasisOfPreparationAbstract_5061d272-8e5a-4feb-8636-cd3321932a37" xlink:to="loc_ifrs-full_DisclosureOfBasisOfPreparationOfFinancialStatementsExplanatory_619dee01-38f0-40ac-99ba-f26cc4a9b659" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Oniverse" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Oniverse"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Oniverse" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesAbstract_03c0671c-e8a6-46c1-b8e3-db5fc2076344" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfInterestsInSubsidiariesExplanatory_80bb21b0-c1d7-40c5-8336-2e2d46040de2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfInterestsInSubsidiariesExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesAbstract_03c0671c-e8a6-46c1-b8e3-db5fc2076344" xlink:to="loc_ifrs-full_DisclosureOfInterestsInSubsidiariesExplanatory_80bb21b0-c1d7-40c5-8336-2e2d46040de2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Newandamendedstandardsandinterpretations" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Newandamendedstandardsandinterpretations"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Newandamendedstandardsandinterpretations" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_9534182f-d17c-47da-aa39-6563fca510e9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfChangesInAccountingPoliciesAccountingEstimatesAndErrorsExplanatory_8aa0b46a-0346-4eaf-a1b5-b481530fe695" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfChangesInAccountingPoliciesAccountingEstimatesAndErrorsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_9534182f-d17c-47da-aa39-6563fca510e9" xlink:to="loc_ifrs-full_DisclosureOfChangesInAccountingPoliciesAccountingEstimatesAndErrorsExplanatory_8aa0b46a-0346-4eaf-a1b5-b481530fe695" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Significantaccountingjudgmentsestimatesandassumptions" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Significantaccountingjudgmentsestimatesandassumptions"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Significantaccountingjudgmentsestimatesandassumptions" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfChangesInAccountingEstimatesAbstract_6c0fc930-ea48-41e1-b1e7-0b5df3a38b39" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfChangesInAccountingEstimatesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfAccountingJudgementsAndEstimatesExplanatory_447a9858-5265-46c4-9681-d66b7ae8c0eb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfAccountingJudgementsAndEstimatesExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfChangesInAccountingEstimatesAbstract_6c0fc930-ea48-41e1-b1e7-0b5df3a38b39" xlink:to="loc_ifrs-full_DisclosureOfAccountingJudgementsAndEstimatesExplanatory_447a9858-5265-46c4-9681-d66b7ae8c0eb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Netsales" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Netsales"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Netsales" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersAbstract_1653fd6b-895e-403a-98b6-b21f6357f715" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfRevenueFromContractsWithCustomersExplanatory_e8ca6e5e-e8a6-40af-9473-5cc776dc5e79" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfRevenueFromContractsWithCustomersExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersAbstract_1653fd6b-895e-403a-98b6-b21f6357f715" xlink:to="loc_ifrs-full_DisclosureOfRevenueFromContractsWithCustomersExplanatory_e8ca6e5e-e8a6-40af-9473-5cc776dc5e79" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Segmentinformation" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Segmentinformation"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Segmentinformation" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOperatingSegmentsAbstract_a6f150fd-7761-4b1b-a145-0a95a30f6f43" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOperatingSegmentsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfEntitysReportableSegmentsExplanatory_e8c19631-def0-4181-a047-491e5451a10a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfEntitysReportableSegmentsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsAbstract_a6f150fd-7761-4b1b-a145-0a95a30f6f43" xlink:to="loc_ifrs-full_DisclosureOfEntitysReportableSegmentsExplanatory_e8c19631-def0-4181-a047-491e5451a10a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Sellinggeneralandadministrativeexpenses" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Sellinggeneralandadministrativeexpenses"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Sellinggeneralandadministrativeexpenses" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_135db9cb-9a66-4384-adbd-a96a902f1b36" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AnalysisOfIncomeAndExpenseAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfGeneralAndAdministrativeExpenseExplanatory_84125eb0-072d-4085-b5c0-e376d9a98209" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfGeneralAndAdministrativeExpenseExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_135db9cb-9a66-4384-adbd-a96a902f1b36" xlink:to="loc_ifrs-full_DisclosureOfGeneralAndAdministrativeExpenseExplanatory_84125eb0-072d-4085-b5c0-e376d9a98209" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Tradereceivables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Tradereceivables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Tradereceivables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_085e6021-e899-4744-8d18-ae5ff07a25ba" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTradeAndOtherReceivablesExplanatory_43d37183-d33b-486c-84db-178baf7175c8" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTradeAndOtherReceivablesExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_085e6021-e899-4744-8d18-ae5ff07a25ba" xlink:to="loc_ifrs-full_DisclosureOfTradeAndOtherReceivablesExplanatory_43d37183-d33b-486c-84db-178baf7175c8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Inventories" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Inventories"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Inventories" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_InventoriesAbstract_9bf0d36d-6714-4ed8-9039-17eddcded3e1" xlink:href="onholdingag-20231231.xsd#onholdingag_InventoriesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfInventoriesExplanatory_5d1b185d-14d3-40d1-b370-062f135417d9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfInventoriesExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_InventoriesAbstract_9bf0d36d-6714-4ed8-9039-17eddcded3e1" xlink:to="loc_ifrs-full_DisclosureOfInventoriesExplanatory_5d1b185d-14d3-40d1-b370-062f135417d9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Propertyplantandequipment" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Propertyplantandequipment"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Propertyplantandequipment" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentAbstract_eaeea1c1-8421-4949-98ca-344fd314b200" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfPropertyPlantAndEquipmentAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentExplanatory_672c9bd2-1e00-4e66-a3ab-414a00425b04" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfPropertyPlantAndEquipmentExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentAbstract_eaeea1c1-8421-4949-98ca-344fd314b200" xlink:to="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentExplanatory_672c9bd2-1e00-4e66-a3ab-414a00425b04" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Rightofuseassets" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Rightofuseassets"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Rightofuseassets" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract_c7ec0a3a-6e61-408a-acea-6d7ef2fa2110" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfLeasesExplanatory_381906a3-8b45-4700-8342-1588764b9352" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfLeasesExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract_c7ec0a3a-6e61-408a-acea-6d7ef2fa2110" xlink:to="loc_ifrs-full_DisclosureOfLeasesExplanatory_381906a3-8b45-4700-8342-1588764b9352" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Intangibleassets" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Intangibleassets"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Intangibleassets" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IntangibleAssetsAndGoodwillAbstract_28a00c4e-bb8f-49b6-a69f-cfb59e697240" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IntangibleAssetsAndGoodwillAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfIntangibleAssetsAndGoodwillExplanatory_467af36c-68f7-4d72-a4e4-72dc16063758" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfIntangibleAssetsAndGoodwillExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IntangibleAssetsAndGoodwillAbstract_28a00c4e-bb8f-49b6-a69f-cfb59e697240" xlink:to="loc_ifrs-full_DisclosureOfIntangibleAssetsAndGoodwillExplanatory_467af36c-68f7-4d72-a4e4-72dc16063758" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Othercurrentoperatingassetsandliabilities" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Othercurrentoperatingassetsandliabilities"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Othercurrentoperatingassetsandliabilities" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_661d4619-d231-4cf9-9b5f-f2ac39f4b537" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOtherCurrentLiabilitiesExplanatory_59be87cf-9eb2-474b-96cf-7ffc843bb73e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOtherCurrentLiabilitiesExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_661d4619-d231-4cf9-9b5f-f2ac39f4b537" xlink:to="loc_ifrs-full_DisclosureOfOtherCurrentLiabilitiesExplanatory_59be87cf-9eb2-474b-96cf-7ffc843bb73e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Netcashandcashequivalents" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Netcashandcashequivalents"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Netcashandcashequivalents" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_ff1c02d7-5e56-40ff-a5ff-0b7e5fe79fca" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfCashAndCashEquivalentsExplanatory_d65ca9c3-2f23-40df-853d-ebc671c9e619" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfCashAndCashEquivalentsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_ff1c02d7-5e56-40ff-a5ff-0b7e5fe79fca" xlink:to="loc_ifrs-full_DisclosureOfCashAndCashEquivalentsExplanatory_d65ca9c3-2f23-40df-853d-ebc671c9e619" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Othercurrentfinancialassets" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Othercurrentfinancialassets"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Othercurrentfinancialassets" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsAbstract_ec401408-7098-4f24-8e22-e54b309447f3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialInstrumentsExplanatory_e2ed4ead-7381-4ae1-b6c7-23c91bd2d5b3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialInstrumentsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsAbstract_ec401408-7098-4f24-8e22-e54b309447f3" xlink:to="loc_ifrs-full_DisclosureOfFinancialInstrumentsExplanatory_e2ed4ead-7381-4ae1-b6c7-23c91bd2d5b3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Financialliabilities" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Financialliabilities"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Financialliabilities" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialLiabilitiesAbstract_92a0f6d9-266f-490c-9e81-13aa2e3d64db" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialLiabilitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialInstrumentsExplanatory_ce54be47-0fc6-45e5-87f8-f7426f6846fd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialInstrumentsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesAbstract_92a0f6d9-266f-490c-9e81-13aa2e3d64db" xlink:to="loc_ifrs-full_DisclosureOfFinancialInstrumentsExplanatory_ce54be47-0fc6-45e5-87f8-f7426f6846fd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Financialresult" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Financialresult"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Financialresult" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_2dc4370c-61f7-492b-9987-3fe382e7e7ae" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AnalysisOfIncomeAndExpenseAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialReusltsTextBlock_c639f49f-7ede-412b-9501-ebc6ddd9dcd7" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialReusltsTextBlock"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_2dc4370c-61f7-492b-9987-3fe382e7e7ae" xlink:to="loc_onholdingag_DisclosureOfFinancialReusltsTextBlock_c639f49f-7ede-412b-9501-ebc6ddd9dcd7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Sharecapital" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Sharecapital"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Sharecapital" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfClassesOfShareCapitalAbstract_5ca94edd-47f0-4718-a0a9-6b32c1943de6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfClassesOfShareCapitalAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfShareCapitalReservesAndOtherEquityInterestExplanatory_18e64a14-91ea-4820-9e16-fbfcac44b70b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfShareCapitalReservesAndOtherEquityInterestExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalAbstract_5ca94edd-47f0-4718-a0a9-6b32c1943de6" xlink:to="loc_ifrs-full_DisclosureOfShareCapitalReservesAndOtherEquityInterestExplanatory_18e64a14-91ea-4820-9e16-fbfcac44b70b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Earningspershare" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Earningspershare"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Earningspershare" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EarningsPerShareAbstract_833babf6-17be-4f2a-85b4-69f6d82363c0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EarningsPerShareAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfEarningsPerShareExplanatory_c65c4660-1296-4c8a-874a-30be4bf8e704" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfEarningsPerShareExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareAbstract_833babf6-17be-4f2a-85b4-69f6d82363c0" xlink:to="loc_ifrs-full_DisclosureOfEarningsPerShareExplanatory_c65c4660-1296-4c8a-874a-30be4bf8e704" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Capitalandotherreserves" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Capitalandotherreserves"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Capitalandotherreserves" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfReservesWithinEquityAbstract_163f65e2-604c-43ca-82f7-a29afe4c35d3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfReservesWithinEquityAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfReservesAndOtherEquityInterestExplanatory_59724a23-7729-4d47-9ce4-59b1baac5ed2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfReservesAndOtherEquityInterestExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReservesWithinEquityAbstract_163f65e2-604c-43ca-82f7-a29afe4c35d3" xlink:to="loc_ifrs-full_DisclosureOfReservesAndOtherEquityInterestExplanatory_59724a23-7729-4d47-9ce4-59b1baac5ed2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Commitmentsandcontingencies" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Commitmentsandcontingencies"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Commitmentsandcontingencies" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_CommitmentsAndContingenciesAbstract_3e780e79-1ab1-46e5-8918-ed25c0230ac0" xlink:href="onholdingag-20231231.xsd#onholdingag_CommitmentsAndContingenciesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfCommitmentsAndContingentLiabilitiesExplanatory_76daf074-3ac0-47f0-bb27-ec1efd5d5934" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfCommitmentsAndContingentLiabilitiesExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_CommitmentsAndContingenciesAbstract_3e780e79-1ab1-46e5-8918-ed25c0230ac0" xlink:to="loc_ifrs-full_DisclosureOfCommitmentsAndContingentLiabilitiesExplanatory_76daf074-3ac0-47f0-bb27-ec1efd5d5934" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Riskmanagement" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Riskmanagement"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Riskmanagement" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_82a63dac-a2cd-4fe2-a946-9974d506c108" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialRiskManagementExplanatory_9346026f-7fe2-4bbf-a4ad-b0d2f1fc9b95" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialRiskManagementExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_82a63dac-a2cd-4fe2-a946-9974d506c108" xlink:to="loc_ifrs-full_DisclosureOfFinancialRiskManagementExplanatory_9346026f-7fe2-4bbf-a4ad-b0d2f1fc9b95" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Marketrisk" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Marketrisk"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Marketrisk" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_2a79598a-0a34-4906-b588-c7e9f3f9797b" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfMarketRiskExplanatory_dbb0db68-a5a9-48fe-a594-e76c4e0f89c2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfMarketRiskExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_2a79598a-0a34-4906-b588-c7e9f3f9797b" xlink:to="loc_ifrs-full_DisclosureOfMarketRiskExplanatory_dbb0db68-a5a9-48fe-a594-e76c4e0f89c2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Foreigncurrencyrisk" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Foreigncurrencyrisk"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Foreigncurrencyrisk" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_61c16374-fea4-46b4-8022-0f708bd13613" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialRiskManagementExplanatory_2bf35f24-9ba0-48fa-bfe0-6589fed58587" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialRiskManagementExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_61c16374-fea4-46b4-8022-0f708bd13613" xlink:to="loc_ifrs-full_DisclosureOfFinancialRiskManagementExplanatory_2bf35f24-9ba0-48fa-bfe0-6589fed58587" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Creditrisk" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Creditrisk"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Creditrisk" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_816e55ec-9899-4d4d-9d22-36a589f228fa" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfCreditRiskExplanatory_75b70cac-3b8b-46d3-8839-8254f82f1c0c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfCreditRiskExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_816e55ec-9899-4d4d-9d22-36a589f228fa" xlink:to="loc_ifrs-full_DisclosureOfCreditRiskExplanatory_75b70cac-3b8b-46d3-8839-8254f82f1c0c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Liquidityrisk" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Liquidityrisk"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Liquidityrisk" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_9b2736b3-08ce-4385-982f-248ea1f0d489" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfLiquidityRiskExplanatory_506838b2-418d-4d1d-86f3-078ff5d53732" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfLiquidityRiskExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_9b2736b3-08ce-4385-982f-248ea1f0d489" xlink:to="loc_ifrs-full_DisclosureOfLiquidityRiskExplanatory_506838b2-418d-4d1d-86f3-078ff5d53732" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Capitalriskmanagement" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Capitalriskmanagement"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Capitalriskmanagement" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_6c3d8ecd-b001-44e7-ab9f-ea29651c0e0d" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialRiskManagementExplanatory_0444936e-810f-4b22-84a8-7035085dfa50" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialRiskManagementExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_6c3d8ecd-b001-44e7-ab9f-ea29651c0e0d" xlink:to="loc_ifrs-full_DisclosureOfFinancialRiskManagementExplanatory_0444936e-810f-4b22-84a8-7035085dfa50" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/netLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Sharebasedcompensation" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Sharebasedcompensation"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Sharebasedcompensation" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_e5ee95d5-cefd-4d37-a6c6-5d4b8e7fef1c" xlink:href="onholdingag-20231231.xsd#onholdingag_ShareBasedPaymentArrangementsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfSharebasedPaymentArrangementsExplanatory_f4fbc3cb-cdad-4461-8e8e-f983e79eec7a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfSharebasedPaymentArrangementsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_e5ee95d5-cefd-4d37-a6c6-5d4b8e7fef1c" xlink:to="loc_ifrs-full_DisclosureOfSharebasedPaymentArrangementsExplanatory_f4fbc3cb-cdad-4461-8e8e-f983e79eec7a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Employeebenefitobligations" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Employeebenefitobligations"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Employeebenefitobligations" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_db683f02-d459-48bd-b046-0d5f7ef58ef7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfEmployeeBenefitsExplanatory_7ededcd0-07f4-43de-a16c-3b5542771a55" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfEmployeeBenefitsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_db683f02-d459-48bd-b046-0d5f7ef58ef7" xlink:to="loc_ifrs-full_DisclosureOfEmployeeBenefitsExplanatory_7ededcd0-07f4-43de-a16c-3b5542771a55" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Provisions" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Provisions"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Provisions" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProvisionsAbstract_79de45be-07b4-4537-ab31-cdc361bbb593" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProvisionsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfProvisionsExplanatory_3d86250a-7b99-4dac-96ed-76d51886b477" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfProvisionsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ProvisionsAbstract_79de45be-07b4-4537-ab31-cdc361bbb593" xlink:to="loc_ifrs-full_DisclosureOfProvisionsExplanatory_3d86250a-7b99-4dac-96ed-76d51886b477" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Incometaxes" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Incometaxes"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Incometaxes" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncomeTaxesAbstract_0d438bfb-bdcb-40b2-9b2a-f858e22f166a" xlink:href="onholdingag-20231231.xsd#onholdingag_IncomeTaxesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfIncomeTaxExplanatory_3f99bbc6-b95b-4f0f-9b1e-7e9d2a4a2de8" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfIncomeTaxExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_0d438bfb-bdcb-40b2-9b2a-f858e22f166a" xlink:to="loc_ifrs-full_DisclosureOfIncomeTaxExplanatory_3f99bbc6-b95b-4f0f-9b1e-7e9d2a4a2de8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Relatedparties" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Relatedparties"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Relatedparties" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RelatedPartyTransactionsAbstract_e15639bf-0ab6-4883-92bc-d1583bd3261d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RelatedPartyTransactionsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfRelatedPartyExplanatory_2c22fd0a-5f10-49d5-a0fa-561f552f6d85" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfRelatedPartyExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_RelatedPartyTransactionsAbstract_e15639bf-0ab6-4883-92bc-d1583bd3261d" xlink:to="loc_ifrs-full_DisclosureOfRelatedPartyExplanatory_2c22fd0a-5f10-49d5-a0fa-561f552f6d85" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Governmentgrants" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Governmentgrants"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Governmentgrants" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_GovernmentGrantsAbstract_b838e4d0-fcac-48fb-90b9-eaabb53a8b33" xlink:href="onholdingag-20231231.xsd#onholdingag_GovernmentGrantsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfGovernmentGrantsExplanatory_142f3eec-5d4c-44c4-9e8d-762df7a04c8a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfGovernmentGrantsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_GovernmentGrantsAbstract_b838e4d0-fcac-48fb-90b9-eaabb53a8b33" xlink:to="loc_ifrs-full_DisclosureOfGovernmentGrantsExplanatory_142f3eec-5d4c-44c4-9e8d-762df7a04c8a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/Eventsafterthebalancesheetdate" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#Eventsafterthebalancesheetdate"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/Eventsafterthebalancesheetdate" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfNonadjustingEventsAfterReportingPeriodAbstract_9963274c-2f66-40d5-a130-c46cabed38b5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfNonadjustingEventsAfterReportingPeriodAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfEventsAfterReportingPeriodExplanatory_e4a0d2ef-d92b-4a62-8cb9-df79e55aaa99" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfEventsAfterReportingPeriodExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNonadjustingEventsAfterReportingPeriodAbstract_9963274c-2f66-40d5-a130-c46cabed38b5" xlink:to="loc_ifrs-full_DisclosureOfEventsAfterReportingPeriodExplanatory_e4a0d2ef-d92b-4a62-8cb9-df79e55aaa99" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/NewandamendedstandardsandinterpretationsPolicies" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#NewandamendedstandardsandinterpretationsPolicies"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/NewandamendedstandardsandinterpretationsPolicies" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DescriptionOfAccountingPolicyForBasisOfConsolidationPolicyPolicyTextBlock_4c0cbd64-2e1f-4f56-8647-10efa53f3e10" xlink:href="onholdingag-20231231.xsd#onholdingag_DescriptionOfAccountingPolicyForBasisOfConsolidationPolicyPolicyTextBlock"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_onholdingag_DescriptionOfAccountingPolicyForBasisOfConsolidationPolicyPolicyTextBlock_4c0cbd64-2e1f-4f56-8647-10efa53f3e10" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_StatementOfIFRSCompliance_cd4d5864-0dd0-44aa-9837-4edb72434f41" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_StatementOfIFRSCompliance"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_StatementOfIFRSCompliance_cd4d5864-0dd0-44aa-9837-4edb72434f41" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForSubsidiariesExplanatory_43ddd9dc-3985-49c8-b408-7a6714255c24" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForSubsidiariesExplanatory"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForSubsidiariesExplanatory_43ddd9dc-3985-49c8-b408-7a6714255c24" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForRecognitionOfRevenue_030043e3-0f37-4f4e-8da4-8c3ef608a1f8" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForRecognitionOfRevenue"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForRecognitionOfRevenue_030043e3-0f37-4f4e-8da4-8c3ef608a1f8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForTradeAndOtherReceivablesExplanatory_1fdad3cb-3c5d-4e43-b28d-4579dee68c09" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForTradeAndOtherReceivablesExplanatory"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForTradeAndOtherReceivablesExplanatory_1fdad3cb-3c5d-4e43-b28d-4579dee68c09" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForMeasuringInventories_c0490ff2-caff-4377-8395-af1d7acadd7b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForMeasuringInventories"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForMeasuringInventories_c0490ff2-caff-4377-8395-af1d7acadd7b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForPropertyPlantAndEquipmentExplanatory_b5573426-6389-469a-a4b9-9a0fae66d2ab" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForPropertyPlantAndEquipmentExplanatory"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForPropertyPlantAndEquipmentExplanatory_b5573426-6389-469a-a4b9-9a0fae66d2ab" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForLeasesExplanatory_dd042da3-a9aa-4886-a01e-6f568ad47315" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForLeasesExplanatory"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForLeasesExplanatory_dd042da3-a9aa-4886-a01e-6f568ad47315" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForIntangibleAssetsAndGoodwillExplanatory_558f81f0-449a-43e4-8023-6e9c4b9e5d9c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForIntangibleAssetsAndGoodwillExplanatory"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForIntangibleAssetsAndGoodwillExplanatory_558f81f0-449a-43e4-8023-6e9c4b9e5d9c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyToDetermineComponentsOfCashAndCashEquivalents_90587b7b-f65b-480d-93dc-7b8ee52278e5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyToDetermineComponentsOfCashAndCashEquivalents"/>
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyToDetermineComponentsOfCashAndCashEquivalents_90587b7b-f65b-480d-93dc-7b8ee52278e5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForFinancialAssetsExplanatory_fc6f345e-b7c4-40cb-a627-a6be457a6534" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForFinancialAssetsExplanatory"/>
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForFinancialAssetsExplanatory_fc6f345e-b7c4-40cb-a627-a6be457a6534" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForFinancialLiabilitiesExplanatory_1553ff0d-dcbb-4475-a4f4-ff1303a96f99" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForFinancialLiabilitiesExplanatory"/>
    <link:presentationArc order="12" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForFinancialLiabilitiesExplanatory_1553ff0d-dcbb-4475-a4f4-ff1303a96f99" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForForeignCurrencyTranslationExplanatory_fcc4df5d-f642-473e-a864-130fc4085161" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForForeignCurrencyTranslationExplanatory"/>
    <link:presentationArc order="13" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForForeignCurrencyTranslationExplanatory_fcc4df5d-f642-473e-a864-130fc4085161" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForDerivativeFinancialInstrumentsExplanatory_82d865ac-b8de-4137-899c-814a86c19f15" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForDerivativeFinancialInstrumentsExplanatory"/>
    <link:presentationArc order="14" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForDerivativeFinancialInstrumentsExplanatory_82d865ac-b8de-4137-899c-814a86c19f15" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForSharebasedPaymentTransactionsExplanatory_25e3d409-8131-4907-9345-45bf0e6ff3d9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForSharebasedPaymentTransactionsExplanatory"/>
    <link:presentationArc order="15" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForSharebasedPaymentTransactionsExplanatory_25e3d409-8131-4907-9345-45bf0e6ff3d9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForEmployeeBenefitsExplanatory_5d3e5ea8-1552-4498-aa79-ba5dc18c9aee" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForEmployeeBenefitsExplanatory"/>
    <link:presentationArc order="16" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForEmployeeBenefitsExplanatory_5d3e5ea8-1552-4498-aa79-ba5dc18c9aee" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForProvisionsExplanatory_b2226800-f5ec-4d39-900d-ca37a59ecab6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForProvisionsExplanatory"/>
    <link:presentationArc order="17" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForProvisionsExplanatory_b2226800-f5ec-4d39-900d-ca37a59ecab6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForIncomeTaxExplanatory_8920e30f-cc2d-45b9-92ef-3636681fbe66" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForIncomeTaxExplanatory"/>
    <link:presentationArc order="18" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForIncomeTaxExplanatory_8920e30f-cc2d-45b9-92ef-3636681fbe66" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfAccountingPolicyForGovernmentGrants_471f74ae-9d03-4911-9d69-1c9e635a2297" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfAccountingPolicyForGovernmentGrants"/>
    <link:presentationArc order="19" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_5553d4e2-2053-46d2-bfc3-ef0491f763a6" xlink:to="loc_ifrs-full_DescriptionOfAccountingPolicyForGovernmentGrants_471f74ae-9d03-4911-9d69-1c9e635a2297" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/OinverseTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#OinverseTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/OinverseTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesAbstract_7e442f58-9e80-4a3b-8245-48c27069d83a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesExplanatory_a2e681d9-81c7-4ea6-b46d-3bdec22df60c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesAbstract_7e442f58-9e80-4a3b-8245-48c27069d83a" xlink:to="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesExplanatory_a2e681d9-81c7-4ea6-b46d-3bdec22df60c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/NewandamendedstandardsandinterpretationsTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#NewandamendedstandardsandinterpretationsTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/NewandamendedstandardsandinterpretationsTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_6dbb4393-a950-4611-b445-cec04d687ed0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfInitialApplicationOfStandardsOrInterpretations_61851322-d60f-4714-8cbc-c7126b61736e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfInitialApplicationOfStandardsOrInterpretations"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_6dbb4393-a950-4611-b445-cec04d687ed0" xlink:to="loc_ifrs-full_DescriptionOfInitialApplicationOfStandardsOrInterpretations_61851322-d60f-4714-8cbc-c7126b61736e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretations_9fda1b62-4e89-4d7a-89be-4e4f52d29ebc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretations"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretationsAbstract_6dbb4393-a950-4611-b445-cec04d687ed0" xlink:to="loc_ifrs-full_DescriptionOfExpectedImpactOfInitialApplicationOfNewStandardsOrInterpretations_9fda1b62-4e89-4d7a-89be-4e4f52d29ebc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/NetsalesTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#NetsalesTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/NetsalesTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersAbstract_a8f4c12d-3305-4add-bd15-75b7d94f16af" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersExplanatory_72a04bfb-6b2b-459a-8a49-fb3edee7e433" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersAbstract_a8f4c12d-3305-4add-bd15-75b7d94f16af" xlink:to="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersExplanatory_72a04bfb-6b2b-459a-8a49-fb3edee7e433" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SegmentinformationTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SegmentinformationTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SegmentinformationTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOperatingSegmentsAbstract_f6dc348b-405e-4ae5-a898-bb68710c81d3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOperatingSegmentsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOperatingSegmentsExplanatory_e8993f95-4de2-497c-a4aa-79ccd6deba70" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOperatingSegmentsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsAbstract_f6dc348b-405e-4ae5-a898-bb68710c81d3" xlink:to="loc_ifrs-full_DisclosureOfOperatingSegmentsExplanatory_e8993f95-4de2-497c-a4aa-79ccd6deba70" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SellinggeneralandadministrativeexpensesTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SellinggeneralandadministrativeexpensesTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SellinggeneralandadministrativeexpensesTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_532ea8ed-187a-4d04-a930-c4246aabe0b2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AnalysisOfIncomeAndExpenseAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfDetailedInformationOfSellingGeneralAndAdministrativeExpenseTableTextBlock_36af3b51-550f-4de0-beb5-f15e5921024c" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfDetailedInformationOfSellingGeneralAndAdministrativeExpenseTableTextBlock"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_532ea8ed-187a-4d04-a930-c4246aabe0b2" xlink:to="loc_onholdingag_DisclosureOfDetailedInformationOfSellingGeneralAndAdministrativeExpenseTableTextBlock_36af3b51-550f-4de0-beb5-f15e5921024c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/TradereceivablesTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#TradereceivablesTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/TradereceivablesTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_342a114d-411d-4b86-a308-0539e4c5f5f1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedExplanatory_ce33ad26-71b2-4a89-9778-6ff94975683a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_342a114d-411d-4b86-a308-0539e4c5f5f1" xlink:to="loc_ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedExplanatory_ce33ad26-71b2-4a89-9778-6ff94975683a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsExplanatory_b737a9b4-b280-46c4-8343-f484d1516c2b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsExplanatory"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_342a114d-411d-4b86-a308-0539e4c5f5f1" xlink:to="loc_ifrs-full_DisclosureOfFinancialAssetsExplanatory_b737a9b4-b280-46c4-8343-f484d1516c2b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/InventoriesTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#InventoriesTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/InventoriesTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_InventoriesAbstract_acc864d2-7cc3-45ec-93ed-fce20b9766cb" xlink:href="onholdingag-20231231.xsd#onholdingag_InventoriesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfDetailedInformationAboutInventoryTableTextBlock_d0f4b133-f389-4185-9764-7d87d92ac82d" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfDetailedInformationAboutInventoryTableTextBlock"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_InventoriesAbstract_acc864d2-7cc3-45ec-93ed-fce20b9766cb" xlink:to="loc_onholdingag_DisclosureOfDetailedInformationAboutInventoryTableTextBlock_d0f4b133-f389-4185-9764-7d87d92ac82d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/PropertyplantandequipmentTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#PropertyplantandequipmentTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/PropertyplantandequipmentTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentAbstract_edb5e43e-e417-4d6a-8365-69101f82aee7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfPropertyPlantAndEquipmentAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDetailedInformationAboutPropertyPlantAndEquipmentExplanatory_f76caf9d-fe73-4fd9-bb0b-a11c4c875b73" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDetailedInformationAboutPropertyPlantAndEquipmentExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentAbstract_edb5e43e-e417-4d6a-8365-69101f82aee7" xlink:to="loc_ifrs-full_DisclosureOfDetailedInformationAboutPropertyPlantAndEquipmentExplanatory_f76caf9d-fe73-4fd9-bb0b-a11c4c875b73" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/RightofuseassetsTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#RightofuseassetsTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/RightofuseassetsTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract_25be4966-a972-42b4-8ba7-012d1a64a1bb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsExplanatory_4f733e59-f3da-4a26-8bd6-dd38f838d233" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract_25be4966-a972-42b4-8ba7-012d1a64a1bb" xlink:to="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsExplanatory_4f733e59-f3da-4a26-8bd6-dd38f838d233" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/IntangibleassetsTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#IntangibleassetsTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/IntangibleassetsTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IntangibleAssetsAndGoodwillAbstract_267539a4-7ef8-4270-b310-9408cd0775a7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IntangibleAssetsAndGoodwillAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfReconciliationOfChangesInIntangibleAssetsAndGoodwillExplanatory_b9e969fa-315c-456d-bd04-ddb21f1e5ac1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfReconciliationOfChangesInIntangibleAssetsAndGoodwillExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IntangibleAssetsAndGoodwillAbstract_267539a4-7ef8-4270-b310-9408cd0775a7" xlink:to="loc_ifrs-full_DisclosureOfReconciliationOfChangesInIntangibleAssetsAndGoodwillExplanatory_b9e969fa-315c-456d-bd04-ddb21f1e5ac1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/OthercurrentoperatingassetsandliabilitiesTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#OthercurrentoperatingassetsandliabilitiesTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/OthercurrentoperatingassetsandliabilitiesTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_42ef2831-f523-4e0b-8eb0-86ac33f28bb2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfDetailedInformationAboutOtherCurrentOperatingAssetsAndLiabilitiesTableTextBlock_db14562f-8649-4e85-b76e-75ce8735775b" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfDetailedInformationAboutOtherCurrentOperatingAssetsAndLiabilitiesTableTextBlock"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_42ef2831-f523-4e0b-8eb0-86ac33f28bb2" xlink:to="loc_onholdingag_DisclosureOfDetailedInformationAboutOtherCurrentOperatingAssetsAndLiabilitiesTableTextBlock_db14562f-8649-4e85-b76e-75ce8735775b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/NetcashandcashequivalentsTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#NetcashandcashequivalentsTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/NetcashandcashequivalentsTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_f6b63372-ff2c-4a93-b049-24c2ea527b47" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfDetailedInformationAboutCashAndCashEquivalentsTableTextBlock_5651378b-d7e0-41ae-8397-6cc70a9bb6f3" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfDetailedInformationAboutCashAndCashEquivalentsTableTextBlock"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_f6b63372-ff2c-4a93-b049-24c2ea527b47" xlink:to="loc_onholdingag_DisclosureOfDetailedInformationAboutCashAndCashEquivalentsTableTextBlock_5651378b-d7e0-41ae-8397-6cc70a9bb6f3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/OthercurrentfinancialassetsTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#OthercurrentfinancialassetsTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/OthercurrentfinancialassetsTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsAbstract_51d6c283-13a2-4696-a47d-9816f7674779" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsExplanatory_c9cc2e8f-9a07-4aa8-b7b1-3357fe5390ac" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsAbstract_51d6c283-13a2-4696-a47d-9816f7674779" xlink:to="loc_ifrs-full_DisclosureOfFinancialAssetsExplanatory_c9cc2e8f-9a07-4aa8-b7b1-3357fe5390ac" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/FinancialliabilitiesTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#FinancialliabilitiesTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/FinancialliabilitiesTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialLiabilitiesAbstract_51c2455e-a66b-4695-a859-ca6044526365" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialLiabilitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialLiabilitiesExplanatory_fc4e5f6e-2554-45e1-9b6d-d2bca33fc5ce" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialLiabilitiesExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesAbstract_51c2455e-a66b-4695-a859-ca6044526365" xlink:to="loc_ifrs-full_DisclosureOfFinancialLiabilitiesExplanatory_fc4e5f6e-2554-45e1-9b6d-d2bca33fc5ce" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/FinancialresultTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#FinancialresultTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/FinancialresultTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_e2ec8a01-8c6d-442b-8972-c112a78e45e4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AnalysisOfIncomeAndExpenseAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfDetailedInformationAboutFinancialResultsTableTextBlock_d4102682-f421-4479-aea0-dc34c389e04a" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfDetailedInformationAboutFinancialResultsTableTextBlock"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_e2ec8a01-8c6d-442b-8972-c112a78e45e4" xlink:to="loc_onholdingag_DisclosureOfDetailedInformationAboutFinancialResultsTableTextBlock_d4102682-f421-4479-aea0-dc34c389e04a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SharecapitalTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SharecapitalTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SharecapitalTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfClassesOfShareCapitalAbstract_f938aa25-aa84-439a-ab1e-a34e10529014" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfClassesOfShareCapitalAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfClassesOfShareCapitalExplanatory_16e6db42-b7c0-444f-9f16-9fe0d0e0b781" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfClassesOfShareCapitalExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalAbstract_f938aa25-aa84-439a-ab1e-a34e10529014" xlink:to="loc_ifrs-full_DisclosureOfClassesOfShareCapitalExplanatory_16e6db42-b7c0-444f-9f16-9fe0d0e0b781" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EarningspershareTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EarningspershareTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EarningspershareTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EarningsPerShareAbstract_a3346498-b25b-46ef-bea4-c4fc54ba06b6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EarningsPerShareAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EarningsPerShareExplanatory_7c13c7e4-229a-40a9-a127-9b297df4f913" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EarningsPerShareExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareAbstract_a3346498-b25b-46ef-bea4-c4fc54ba06b6" xlink:to="loc_ifrs-full_EarningsPerShareExplanatory_7c13c7e4-229a-40a9-a127-9b297df4f913" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/CapitalandotherreservesTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#CapitalandotherreservesTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/CapitalandotherreservesTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfReservesWithinEquityAbstract_ba93365c-e506-4994-a271-c7956ba2d40c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfReservesWithinEquityAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfDetailedInformationAboutReservesWithinEquityTableTextBlock_d00b1619-674e-42f5-98d8-09c474580e46" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfDetailedInformationAboutReservesWithinEquityTableTextBlock"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReservesWithinEquityAbstract_ba93365c-e506-4994-a271-c7956ba2d40c" xlink:to="loc_onholdingag_DisclosureOfDetailedInformationAboutReservesWithinEquityTableTextBlock_d00b1619-674e-42f5-98d8-09c474580e46" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/CommitmentsandcontingenciesTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#CommitmentsandcontingenciesTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/CommitmentsandcontingenciesTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_CommitmentsAndContingenciesAbstract_10a5b556-aaa4-4c2f-bb3b-c94b3b36c14c" xlink:href="onholdingag-20231231.xsd#onholdingag_CommitmentsAndContingenciesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_MaturityAnalysisForNonderivativeFinancialLiabilities_51fead6d-a9e8-484b-abe2-7307e7717f35" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_MaturityAnalysisForNonderivativeFinancialLiabilities"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_CommitmentsAndContingenciesAbstract_10a5b556-aaa4-4c2f-bb3b-c94b3b36c14c" xlink:to="loc_ifrs-full_MaturityAnalysisForNonderivativeFinancialLiabilities_51fead6d-a9e8-484b-abe2-7307e7717f35" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/ForeigncurrencyriskTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#ForeigncurrencyriskTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/ForeigncurrencyriskTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_7fd8e56b-7add-4b8b-bdce-ea2b42af65ba" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfDetailedInformationAboutExchangeRatesTableTextBlock_b15b637a-65e9-4fc4-8104-cdf97edc06c8" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfDetailedInformationAboutExchangeRatesTableTextBlock"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_7fd8e56b-7add-4b8b-bdce-ea2b42af65ba" xlink:to="loc_onholdingag_DisclosureOfDetailedInformationAboutExchangeRatesTableTextBlock_b15b637a-65e9-4fc4-8104-cdf97edc06c8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_FinancialAssetsAndLiabilitiesHeldInForeignCurrencyTableTextBlock_a1b594bc-6315-466c-b204-234bc80d4c57" xlink:href="onholdingag-20231231.xsd#onholdingag_FinancialAssetsAndLiabilitiesHeldInForeignCurrencyTableTextBlock"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_7fd8e56b-7add-4b8b-bdce-ea2b42af65ba" xlink:to="loc_onholdingag_FinancialAssetsAndLiabilitiesHeldInForeignCurrencyTableTextBlock_a1b594bc-6315-466c-b204-234bc80d4c57" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfEffectOfChangesInForeignExchangeRatesExplanatory_e1f602f5-ccb6-417a-919c-e4e52a89e5a1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfEffectOfChangesInForeignExchangeRatesExplanatory"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_7fd8e56b-7add-4b8b-bdce-ea2b42af65ba" xlink:to="loc_ifrs-full_DisclosureOfEffectOfChangesInForeignExchangeRatesExplanatory_e1f602f5-ccb6-417a-919c-e4e52a89e5a1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/LiquidityriskTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#LiquidityriskTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/LiquidityriskTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_166fdc56-59ba-4795-bfed-3b001cca85a1" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_MaturityAnalysisForNonderivativeFinancialLiabilities_7caacf67-c44c-48d2-9e4f-f4c19ef9d4b6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_MaturityAnalysisForNonderivativeFinancialLiabilities"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_166fdc56-59ba-4795-bfed-3b001cca85a1" xlink:to="loc_ifrs-full_MaturityAnalysisForNonderivativeFinancialLiabilities_7caacf67-c44c-48d2-9e4f-f4c19ef9d4b6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfDetailedInformationAboutCollateralExplanatoryTableTextBlock_32a60020-e559-4af1-a6f5-43f655140a0e" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfDetailedInformationAboutCollateralExplanatoryTableTextBlock"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_166fdc56-59ba-4795-bfed-3b001cca85a1" xlink:to="loc_onholdingag_DisclosureOfDetailedInformationAboutCollateralExplanatoryTableTextBlock_32a60020-e559-4af1-a6f5-43f655140a0e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SharebasedcompensationTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SharebasedcompensationTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SharebasedcompensationTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_b9f3078d-2c10-49b8-9415-ad835fbc44e7" xlink:href="onholdingag-20231231.xsd#onholdingag_ShareBasedPaymentArrangementsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementExplanatory_09355b33-c6f7-408c-976f-754a6cb54505" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_b9f3078d-2c10-49b8-9415-ad835fbc44e7" xlink:to="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementExplanatory_09355b33-c6f7-408c-976f-754a6cb54505" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageExercisePricesOfOtherEquityInstrumentsExplanatory_9823c3a9-d6fa-42f6-a2bd-bab02419ebfb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfNumberAndWeightedAverageExercisePricesOfOtherEquityInstrumentsExplanatory"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_b9f3078d-2c10-49b8-9415-ad835fbc44e7" xlink:to="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageExercisePricesOfOtherEquityInstrumentsExplanatory_9823c3a9-d6fa-42f6-a2bd-bab02419ebfb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageExercisePricesOfShareOptionsExplanatory_7fff96bf-32b5-456e-a460-06a615c12a4f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfNumberAndWeightedAverageExercisePricesOfShareOptionsExplanatory"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_b9f3078d-2c10-49b8-9415-ad835fbc44e7" xlink:to="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageExercisePricesOfShareOptionsExplanatory_7fff96bf-32b5-456e-a460-06a615c12a4f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfIndirectMeasurementOfFairValueOfGoodsOrServicesReceivedOtherEquityInstrumentsGrantedDuringPeriodExplanatory_673a3c9f-3539-4df6-9319-ca91d4f00402" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfIndirectMeasurementOfFairValueOfGoodsOrServicesReceivedOtherEquityInstrumentsGrantedDuringPeriodExplanatory"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_b9f3078d-2c10-49b8-9415-ad835fbc44e7" xlink:to="loc_ifrs-full_DisclosureOfIndirectMeasurementOfFairValueOfGoodsOrServicesReceivedOtherEquityInstrumentsGrantedDuringPeriodExplanatory_673a3c9f-3539-4df6-9319-ca91d4f00402" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfIndirectMeasurementOfFairValueOfGoodsOrServicesReceivedShareOptionsGrantedDuringPeriodExplanatory_7f94bad8-3212-4909-89db-5631b2006c7d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfIndirectMeasurementOfFairValueOfGoodsOrServicesReceivedShareOptionsGrantedDuringPeriodExplanatory"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_b9f3078d-2c10-49b8-9415-ad835fbc44e7" xlink:to="loc_ifrs-full_DisclosureOfIndirectMeasurementOfFairValueOfGoodsOrServicesReceivedShareOptionsGrantedDuringPeriodExplanatory_7f94bad8-3212-4909-89db-5631b2006c7d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EmployeebenefitobligationsTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EmployeebenefitobligationsTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EmployeebenefitobligationsTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_25db645e-7991-4702-917b-a32a363b216f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansExplanatory_346953fc-1880-4a05-93bb-dee798e3046b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_25db645e-7991-4702-917b-a32a363b216f" xlink:to="loc_ifrs-full_DisclosureOfDefinedBenefitPlansExplanatory_346953fc-1880-4a05-93bb-dee798e3046b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfNetDefinedBenefitLiabilityAssetExplanatory_5b02d84d-7581-4920-9c2d-f0aff2f0f315" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfNetDefinedBenefitLiabilityAssetExplanatory"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_25db645e-7991-4702-917b-a32a363b216f" xlink:to="loc_ifrs-full_DisclosureOfNetDefinedBenefitLiabilityAssetExplanatory_5b02d84d-7581-4920-9c2d-f0aff2f0f315" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfDefinedBenefitPlanExpenseRecognizedInProfitOrLossExplanatoryTableTextBlock_99b50834-3fdd-47f8-864b-0eab16288ca0" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfDefinedBenefitPlanExpenseRecognizedInProfitOrLossExplanatoryTableTextBlock"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_25db645e-7991-4702-917b-a32a363b216f" xlink:to="loc_onholdingag_DisclosureOfDefinedBenefitPlanExpenseRecognizedInProfitOrLossExplanatoryTableTextBlock_99b50834-3fdd-47f8-864b-0eab16288ca0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfDefinedBenefitPlanExpenseRecognizedInOtherComprehensiveIncomeExplanatoryTableTextBlock_ff5adf4c-b52c-4b68-b2b5-7adb7985a9bd" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfDefinedBenefitPlanExpenseRecognizedInOtherComprehensiveIncomeExplanatoryTableTextBlock"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_25db645e-7991-4702-917b-a32a363b216f" xlink:to="loc_onholdingag_DisclosureOfDefinedBenefitPlanExpenseRecognizedInOtherComprehensiveIncomeExplanatoryTableTextBlock_ff5adf4c-b52c-4b68-b2b5-7adb7985a9bd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFairValueOfPlanAssetsExplanatory_90d5da0a-1072-4b15-bcdf-107dc19bca77" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFairValueOfPlanAssetsExplanatory"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_25db645e-7991-4702-917b-a32a363b216f" xlink:to="loc_ifrs-full_DisclosureOfFairValueOfPlanAssetsExplanatory_90d5da0a-1072-4b15-bcdf-107dc19bca77" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsExplanatory_a933f007-aef0-4848-8057-6aa88baa5dfd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsExplanatory"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_25db645e-7991-4702-917b-a32a363b216f" xlink:to="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsExplanatory_a933f007-aef0-4848-8057-6aa88baa5dfd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/ProvisionsTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#ProvisionsTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/ProvisionsTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProvisionsAbstract_b61e5ef9-a719-4db3-ade8-76a30522021c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProvisionsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOtherProvisionsExplanatory_9f64cbc9-6ade-4e0c-bd63-2193f65ca595" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOtherProvisionsExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ProvisionsAbstract_b61e5ef9-a719-4db3-ade8-76a30522021c" xlink:to="loc_ifrs-full_DisclosureOfOtherProvisionsExplanatory_9f64cbc9-6ade-4e0c-bd63-2193f65ca595" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/IncometaxesTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#IncometaxesTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/IncometaxesTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncomeTaxesAbstract_bceda3ec-9fae-441c-8e7d-81fbd7214fe7" xlink:href="onholdingag-20231231.xsd#onholdingag_IncomeTaxesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfMajorComponentsOfTaxExpenseIncomeTableTextBlock_127cf8a9-4a8e-432d-b8be-5780a9c26c45" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfMajorComponentsOfTaxExpenseIncomeTableTextBlock"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_bceda3ec-9fae-441c-8e7d-81fbd7214fe7" xlink:to="loc_onholdingag_DisclosureOfMajorComponentsOfTaxExpenseIncomeTableTextBlock_127cf8a9-4a8e-432d-b8be-5780a9c26c45" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfReconciliationOfAccountingProfitMultipliedByApplicableTaxRatesAndAverageEffectiveTaxRateTableTextBlock_f99cc4ea-ba74-4504-b0e5-19b72dccf86c" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfReconciliationOfAccountingProfitMultipliedByApplicableTaxRatesAndAverageEffectiveTaxRateTableTextBlock"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_bceda3ec-9fae-441c-8e7d-81fbd7214fe7" xlink:to="loc_onholdingag_DisclosureOfReconciliationOfAccountingProfitMultipliedByApplicableTaxRatesAndAverageEffectiveTaxRateTableTextBlock_f99cc4ea-ba74-4504-b0e5-19b72dccf86c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsExplanatory_18f7affd-9326-4b11-8ab2-67ff3019aa03" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsExplanatory"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_bceda3ec-9fae-441c-8e7d-81fbd7214fe7" xlink:to="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsExplanatory_18f7affd-9326-4b11-8ab2-67ff3019aa03" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/RelatedpartiesTables" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#RelatedpartiesTables"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/RelatedpartiesTables" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RelatedPartyTransactionsAbstract_863ced4f-884d-4f62-ab18-cac36f3078a9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RelatedPartyTransactionsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTransactionsBetweenRelatedPartiesExplanatory_628649a9-c248-4b67-a7d5-a0ea59ae3d6d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTransactionsBetweenRelatedPartiesExplanatory"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_RelatedPartyTransactionsAbstract_863ced4f-884d-4f62-ab18-cac36f3078a9" xlink:to="loc_ifrs-full_DisclosureOfTransactionsBetweenRelatedPartiesExplanatory_628649a9-c248-4b67-a7d5-a0ea59ae3d6d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/OniverseDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#OniverseDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/OniverseDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesAbstract_99275b13-c012-4a99-aea1-c6d35bd329ec" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesTable_11ab5a53-31cb-4207-a07f-d93617d62bb8" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesAbstract_99275b13-c012-4a99-aea1-c6d35bd329ec" xlink:to="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesTable_11ab5a53-31cb-4207-a07f-d93617d62bb8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SignificantInvestmentsInSubsidiariesAxis_2f775223-6e48-4d5c-8a75-c397b47cb2bd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SignificantInvestmentsInSubsidiariesAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesTable_11ab5a53-31cb-4207-a07f-d93617d62bb8" xlink:to="loc_ifrs-full_SignificantInvestmentsInSubsidiariesAxis_2f775223-6e48-4d5c-8a75-c397b47cb2bd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EntitysTotalForSubsidiariesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SignificantInvestmentsInSubsidiariesAxis_2f775223-6e48-4d5c-8a75-c397b47cb2bd" xlink:to="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnAGMember_af2947d1-4d1b-4b13-8114-c27d2b665339" xlink:href="onholdingag-20231231.xsd#onholdingag_OnAGMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnAGMember_af2947d1-4d1b-4b13-8114-c27d2b665339" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnBrazilLtdaMember_59bc76f4-e84e-4f0a-8472-8d5f71bdc230" xlink:href="onholdingag-20231231.xsd#onholdingag_OnBrazilLtdaMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnBrazilLtdaMember_59bc76f4-e84e-4f0a-8472-8d5f71bdc230" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnCloudServiceGmbHMember_168f2815-0d89-4fd8-8bab-b31d28c23250" xlink:href="onholdingag-20231231.xsd#onholdingag_OnCloudServiceGmbHMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnCloudServiceGmbHMember_168f2815-0d89-4fd8-8bab-b31d28c23250" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnCloudsGmbHMember_daa148ba-d834-48e6-b9b5-5e39bf0ba172" xlink:href="onholdingag-20231231.xsd#onholdingag_OnCloudsGmbHMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnCloudsGmbHMember_daa148ba-d834-48e6-b9b5-5e39bf0ba172" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnCloudsIncMember_b47ff0b4-2aeb-4b82-8614-108c5a45e19c" xlink:href="onholdingag-20231231.xsd#onholdingag_OnCloudsIncMember"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnCloudsIncMember_b47ff0b4-2aeb-4b82-8614-108c5a45e19c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnEuropeAGMember_7d531df4-aa87-471d-97e4-ba5d2e4cd8f4" xlink:href="onholdingag-20231231.xsd#onholdingag_OnEuropeAGMember"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnEuropeAGMember_7d531df4-aa87-471d-97e4-ba5d2e4cd8f4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnExperience1LLCMember_70862bec-3600-4956-81ee-cbe94a7c9d01" xlink:href="onholdingag-20231231.xsd#onholdingag_OnExperience1LLCMember"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnExperience1LLCMember_70862bec-3600-4956-81ee-cbe94a7c9d01" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnExperience2LLCMember_904b12d6-1990-458d-a038-b7eeb97880cc" xlink:href="onholdingag-20231231.xsd#onholdingag_OnExperience2LLCMember"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnExperience2LLCMember_904b12d6-1990-458d-a038-b7eeb97880cc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnExperience3LLCMember_24f96d20-f22c-41fb-b6a0-274b8918be3c" xlink:href="onholdingag-20231231.xsd#onholdingag_OnExperience3LLCMember"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnExperience3LLCMember_24f96d20-f22c-41fb-b6a0-274b8918be3c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnExperience4LLCMember_8b0e15c6-9e2c-4677-8d1d-b3c5f77656d5" xlink:href="onholdingag-20231231.xsd#onholdingag_OnExperience4LLCMember"/>
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnExperience4LLCMember_8b0e15c6-9e2c-4677-8d1d-b3c5f77656d5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnExperience5LLCMember_ca5f8191-54d2-477e-9a72-4b013422dcf8" xlink:href="onholdingag-20231231.xsd#onholdingag_OnExperience5LLCMember"/>
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnExperience5LLCMember_ca5f8191-54d2-477e-9a72-4b013422dcf8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnExperience6LLCMember_eae98ad8-f6e1-4cd2-892c-e86be69f3773" xlink:href="onholdingag-20231231.xsd#onholdingag_OnExperience6LLCMember"/>
    <link:presentationArc order="12" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnExperience6LLCMember_eae98ad8-f6e1-4cd2-892c-e86be69f3773" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnExperience7LLCMember_1238f1b0-b045-41b1-ae0c-58672e9139dc" xlink:href="onholdingag-20231231.xsd#onholdingag_OnExperience7LLCMember"/>
    <link:presentationArc order="13" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnExperience7LLCMember_1238f1b0-b045-41b1-ae0c-58672e9139dc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnExperience8LLCMember_8b3a1cc6-7130-41dd-9622-067c1b674140" xlink:href="onholdingag-20231231.xsd#onholdingag_OnExperience8LLCMember"/>
    <link:presentationArc order="14" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnExperience8LLCMember_8b3a1cc6-7130-41dd-9622-067c1b674140" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnHongKongLtdMember_aebccd60-5d4d-4872-8e67-cb994978abcd" xlink:href="onholdingag-20231231.xsd#onholdingag_OnHongKongLtdMember"/>
    <link:presentationArc order="15" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnHongKongLtdMember_aebccd60-5d4d-4872-8e67-cb994978abcd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnIncMember_4aa5b54d-a154-446f-bd39-c5c3c7b55369" xlink:href="onholdingag-20231231.xsd#onholdingag_OnIncMember"/>
    <link:presentationArc order="16" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnIncMember_4aa5b54d-a154-446f-bd39-c5c3c7b55369" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnItalySrlMember_4395d9d8-c281-4075-a2f6-ae987bc15d5e" xlink:href="onholdingag-20231231.xsd#onholdingag_OnItalySrlMember"/>
    <link:presentationArc order="17" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnItalySrlMember_4395d9d8-c281-4075-a2f6-ae987bc15d5e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnJapanKKMember_fa8d9ab2-6e82-4178-879a-ba8e3f34d1c4" xlink:href="onholdingag-20231231.xsd#onholdingag_OnJapanKKMember"/>
    <link:presentationArc order="18" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnJapanKKMember_fa8d9ab2-6e82-4178-879a-ba8e3f34d1c4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnKoreaLtd.Member_c8a9f26f-6b56-4052-98d9-c6156a78b822" xlink:href="onholdingag-20231231.xsd#onholdingag_OnKoreaLtd.Member"/>
    <link:presentationArc order="19" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnKoreaLtd.Member_c8a9f26f-6b56-4052-98d9-c6156a78b822" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnOceaniaPtyLtdMember_85f94475-f3c8-435d-95e9-bc20f67dc06b" xlink:href="onholdingag-20231231.xsd#onholdingag_OnOceaniaPtyLtdMember"/>
    <link:presentationArc order="20" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnOceaniaPtyLtdMember_85f94475-f3c8-435d-95e9-bc20f67dc06b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnRunningCanadaIncMember_939f1967-52e9-419c-92c0-fb9beddc94f9" xlink:href="onholdingag-20231231.xsd#onholdingag_OnRunningCanadaIncMember"/>
    <link:presentationArc order="21" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnRunningCanadaIncMember_939f1967-52e9-419c-92c0-fb9beddc94f9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnRunningSportsProductsShanghaiCompanyLtdMember_fae273ad-8090-468c-b253-660098255972" xlink:href="onholdingag-20231231.xsd#onholdingag_OnRunningSportsProductsShanghaiCompanyLtdMember"/>
    <link:presentationArc order="22" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnRunningSportsProductsShanghaiCompanyLtdMember_fae273ad-8090-468c-b253-660098255972" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnRunningUKLtdMember_3cece84f-4bab-406d-91d9-cea026ab2b3b" xlink:href="onholdingag-20231231.xsd#onholdingag_OnRunningUKLtdMember"/>
    <link:presentationArc order="23" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnRunningUKLtdMember_3cece84f-4bab-406d-91d9-cea026ab2b3b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnVietnamCompanyLtdMember_d6f4207e-589d-40b8-8239-dbb57b675f8f" xlink:href="onholdingag-20231231.xsd#onholdingag_OnVietnamCompanyLtdMember"/>
    <link:presentationArc order="24" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_OnVietnamCompanyLtdMember_d6f4207e-589d-40b8-8239-dbb57b675f8f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_BrunnerMettlerGmbHMember_67a79abe-4ed6-4143-830d-f123fad22757" xlink:href="onholdingag-20231231.xsd#onholdingag_BrunnerMettlerGmbHMember"/>
    <link:presentationArc order="25" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForSubsidiariesMember_eb471474-055d-450d-bf2d-f098f1f053ed" xlink:to="loc_onholdingag_BrunnerMettlerGmbHMember_67a79abe-4ed6-4143-830d-f123fad22757" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesLineItems_c6efff35-aba2-45d6-98f8-684f58e84a24" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesTable_11ab5a53-31cb-4207-a07f-d93617d62bb8" xlink:to="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesLineItems_c6efff35-aba2-45d6-98f8-684f58e84a24" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProportionOfOwnershipInterestInSubsidiary_250a2428-399b-44a9-afaa-62167f7bae49" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProportionOfOwnershipInterestInSubsidiary"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSignificantInvestmentsInSubsidiariesLineItems_c6efff35-aba2-45d6-98f8-684f58e84a24" xlink:to="loc_ifrs-full_ProportionOfOwnershipInterestInSubsidiary_250a2428-399b-44a9-afaa-62167f7bae49" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/NetsalesDisaggregationofRevenueDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#NetsalesDisaggregationofRevenueDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/NetsalesDisaggregationofRevenueDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersAbstract_290493a7-7070-423f-a630-d8cf27e0545e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable_429a162b-0e57-4bb6-a689-5d46fd913326" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersAbstract_290493a7-7070-423f-a630-d8cf27e0545e" xlink:to="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable_429a162b-0e57-4bb6-a689-5d46fd913326" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SalesChannelsAxis_886f4192-7050-490b-ba34-00c8ff85a4ae" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SalesChannelsAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable_429a162b-0e57-4bb6-a689-5d46fd913326" xlink:to="loc_ifrs-full_SalesChannelsAxis_886f4192-7050-490b-ba34-00c8ff85a4ae" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SalesChannelsMember_994bcc44-1c50-4042-941e-3bf13725220f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SalesChannelsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SalesChannelsAxis_886f4192-7050-490b-ba34-00c8ff85a4ae" xlink:to="loc_ifrs-full_SalesChannelsMember_994bcc44-1c50-4042-941e-3bf13725220f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GoodsSoldThroughIntermediariesMember_ebb3f75d-4aef-43a6-94ca-d1a5729ddfc3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GoodsSoldThroughIntermediariesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SalesChannelsMember_994bcc44-1c50-4042-941e-3bf13725220f" xlink:to="loc_ifrs-full_GoodsSoldThroughIntermediariesMember_ebb3f75d-4aef-43a6-94ca-d1a5729ddfc3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GoodsSoldDirectlyToConsumersMember_2528afb2-5ce8-484d-aa4e-5dfb186f162d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GoodsSoldDirectlyToConsumersMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SalesChannelsMember_994bcc44-1c50-4042-941e-3bf13725220f" xlink:to="loc_ifrs-full_GoodsSoldDirectlyToConsumersMember_2528afb2-5ce8-484d-aa4e-5dfb186f162d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProductsAndServicesAxis_4d3cf71e-bd78-410d-ba12-b990ae53e5d3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProductsAndServicesAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable_429a162b-0e57-4bb6-a689-5d46fd913326" xlink:to="loc_ifrs-full_ProductsAndServicesAxis_4d3cf71e-bd78-410d-ba12-b990ae53e5d3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProductsAndServicesMember_62a0e5d5-f99c-40f8-95b7-a764d83ae5c9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProductsAndServicesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ProductsAndServicesAxis_4d3cf71e-bd78-410d-ba12-b990ae53e5d3" xlink:to="loc_ifrs-full_ProductsAndServicesMember_62a0e5d5-f99c-40f8-95b7-a764d83ae5c9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ShoesMember_ddc13506-2d67-4826-8cd2-dd9a27ab578f" xlink:href="onholdingag-20231231.xsd#onholdingag_ShoesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ProductsAndServicesMember_62a0e5d5-f99c-40f8-95b7-a764d83ae5c9" xlink:to="loc_onholdingag_ShoesMember_ddc13506-2d67-4826-8cd2-dd9a27ab578f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ApparelMember_d0afa326-4b8b-492c-a0d2-e1dae140c603" xlink:href="onholdingag-20231231.xsd#onholdingag_ApparelMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ProductsAndServicesMember_62a0e5d5-f99c-40f8-95b7-a764d83ae5c9" xlink:to="loc_onholdingag_ApparelMember_d0afa326-4b8b-492c-a0d2-e1dae140c603" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AccessoriesMember_b4254611-f992-4f4c-ab59-40d159048ff0" xlink:href="onholdingag-20231231.xsd#onholdingag_AccessoriesMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ProductsAndServicesMember_62a0e5d5-f99c-40f8-95b7-a764d83ae5c9" xlink:to="loc_onholdingag_AccessoriesMember_b4254611-f992-4f4c-ab59-40d159048ff0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GeographicalAreasAxis_bf43c063-08cb-4b26-a4b1-fabb80835a2c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GeographicalAreasAxis"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable_429a162b-0e57-4bb6-a689-5d46fd913326" xlink:to="loc_ifrs-full_GeographicalAreasAxis_bf43c063-08cb-4b26-a4b1-fabb80835a2c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GeographicalAreasMember_9fc5cf34-5eb1-4fd6-80b7-33c2147c407d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GeographicalAreasMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasAxis_bf43c063-08cb-4b26-a4b1-fabb80835a2c" xlink:to="loc_ifrs-full_GeographicalAreasMember_9fc5cf34-5eb1-4fd6-80b7-33c2147c407d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_EuropeMiddleEastAndAfricaMember_ec681c90-02bc-4d8b-a8c5-fb03cb5c1cbf" xlink:href="onholdingag-20231231.xsd#onholdingag_EuropeMiddleEastAndAfricaMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_9fc5cf34-5eb1-4fd6-80b7-33c2147c407d" xlink:to="loc_onholdingag_EuropeMiddleEastAndAfricaMember_ec681c90-02bc-4d8b-a8c5-fb03cb5c1cbf" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_EuropeMember_821513b6-3753-48de-bc73-821b19ab52f5" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_EuropeMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_EuropeMiddleEastAndAfricaMember_ec681c90-02bc-4d8b-a8c5-fb03cb5c1cbf" xlink:to="loc_srt_EuropeMember_821513b6-3753-48de-bc73-821b19ab52f5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_country_CH_4c2a86f3-f336-407f-a585-28f9a22f2e87" xlink:href="https://xbrl.sec.gov/country/2023/country-2023.xsd#country_CH"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_EuropeMiddleEastAndAfricaMember_ec681c90-02bc-4d8b-a8c5-fb03cb5c1cbf" xlink:to="loc_country_CH_4c2a86f3-f336-407f-a585-28f9a22f2e87" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_AmericasMember_8978feae-129e-4b9e-b577-295548112def" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_AmericasMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_9fc5cf34-5eb1-4fd6-80b7-33c2147c407d" xlink:to="loc_srt_AmericasMember_8978feae-129e-4b9e-b577-295548112def" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_country_US_3a319c05-6d72-466c-a95e-084dad124622" xlink:href="https://xbrl.sec.gov/country/2023/country-2023.xsd#country_US"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_AmericasMember_8978feae-129e-4b9e-b577-295548112def" xlink:to="loc_country_US_3a319c05-6d72-466c-a95e-084dad124622" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_NorthAmericaMember_200549f8-53dc-4061-9f21-ff1bad0878fb" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_NorthAmericaMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_AmericasMember_8978feae-129e-4b9e-b577-295548112def" xlink:to="loc_srt_NorthAmericaMember_200549f8-53dc-4061-9f21-ff1bad0878fb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_AsiaPacificMember_7d450baf-6d25-4cfd-a70a-e4fc801a8860" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_AsiaPacificMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_9fc5cf34-5eb1-4fd6-80b7-33c2147c407d" xlink:to="loc_srt_AsiaPacificMember_7d450baf-6d25-4cfd-a70a-e4fc801a8860" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_RestOfTheWorldMember_eb8796af-dfda-4371-b329-9f0383e5887d" xlink:href="onholdingag-20231231.xsd#onholdingag_RestOfTheWorldMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_9fc5cf34-5eb1-4fd6-80b7-33c2147c407d" xlink:to="loc_onholdingag_RestOfTheWorldMember_eb8796af-dfda-4371-b329-9f0383e5887d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RestatementAxis_f2155b18-b4f2-45a5-8d0a-003dd2c3eed7" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RestatementAxis"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable_429a162b-0e57-4bb6-a689-5d46fd913326" xlink:to="loc_srt_RestatementAxis_f2155b18-b4f2-45a5-8d0a-003dd2c3eed7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RestatementDomain_b663b4bc-06be-416a-935c-1eadfca1100d" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RestatementDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RestatementAxis_f2155b18-b4f2-45a5-8d0a-003dd2c3eed7" xlink:to="loc_srt_RestatementDomain_b663b4bc-06be-416a-935c-1eadfca1100d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ScenarioPreviouslyReportedMember_487dd1c2-afe5-4fe5-a54f-acb0bfd5fb56" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_ScenarioPreviouslyReportedMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RestatementDomain_b663b4bc-06be-416a-935c-1eadfca1100d" xlink:to="loc_srt_ScenarioPreviouslyReportedMember_487dd1c2-afe5-4fe5-a54f-acb0bfd5fb56" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RevisionOfPriorPeriodReclassificationAdjustmentMember_12d7ce81-e8f6-4e7a-be46-55eafdae4c68" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RevisionOfPriorPeriodReclassificationAdjustmentMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RestatementDomain_b663b4bc-06be-416a-935c-1eadfca1100d" xlink:to="loc_srt_RevisionOfPriorPeriodReclassificationAdjustmentMember_12d7ce81-e8f6-4e7a-be46-55eafdae4c68" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersLineItems_f6c6e706-628e-4649-969c-8a767c6ee0fc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersLineItems"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable_429a162b-0e57-4bb6-a689-5d46fd913326" xlink:to="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersLineItems_f6c6e706-628e-4649-969c-8a767c6ee0fc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RevenueFromContractsWithCustomers_d1d18b26-1736-4227-a7f7-6f226f542345" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RevenueFromContractsWithCustomers"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersLineItems_f6c6e706-628e-4649-969c-8a767c6ee0fc" xlink:to="loc_ifrs-full_RevenueFromContractsWithCustomers_d1d18b26-1736-4227-a7f7-6f226f542345" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/NetsalesAdditionalInformationDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#NetsalesAdditionalInformationDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/NetsalesAdditionalInformationDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersAbstract_9da7dacb-1266-4062-84b4-e734cd52634d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable_817f4f73-af18-47fe-a1d6-1e1b21eca6fb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersAbstract_9da7dacb-1266-4062-84b4-e734cd52634d" xlink:to="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable_817f4f73-af18-47fe-a1d6-1e1b21eca6fb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GeographicalAreasAxis_0a822b0c-2578-431b-911b-1d39ff855c84" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GeographicalAreasAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable_817f4f73-af18-47fe-a1d6-1e1b21eca6fb" xlink:to="loc_ifrs-full_GeographicalAreasAxis_0a822b0c-2578-431b-911b-1d39ff855c84" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GeographicalAreasMember_060943a9-e371-4fbf-8caf-4d791c6163ab" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GeographicalAreasMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasAxis_0a822b0c-2578-431b-911b-1d39ff855c84" xlink:to="loc_ifrs-full_GeographicalAreasMember_060943a9-e371-4fbf-8caf-4d791c6163ab" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_RestOfTheWorldMember_9fd0434e-5acf-472c-b325-c0ae5f2f98da" xlink:href="onholdingag-20231231.xsd#onholdingag_RestOfTheWorldMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_060943a9-e371-4fbf-8caf-4d791c6163ab" xlink:to="loc_onholdingag_RestOfTheWorldMember_9fd0434e-5acf-472c-b325-c0ae5f2f98da" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_EuropeMiddleEastAndAfricaMember_a0d3dc12-61be-4feb-bb5d-139a4dd6484a" xlink:href="onholdingag-20231231.xsd#onholdingag_EuropeMiddleEastAndAfricaMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_060943a9-e371-4fbf-8caf-4d791c6163ab" xlink:to="loc_onholdingag_EuropeMiddleEastAndAfricaMember_a0d3dc12-61be-4feb-bb5d-139a4dd6484a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_AmericasMember_47cff0b2-5f6b-4ffe-99b5-e47f33a2e18e" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_AmericasMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_060943a9-e371-4fbf-8caf-4d791c6163ab" xlink:to="loc_srt_AmericasMember_47cff0b2-5f6b-4ffe-99b5-e47f33a2e18e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RestatementAxis_8e949687-df40-41e3-b61a-1d99177ea97c" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RestatementAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable_817f4f73-af18-47fe-a1d6-1e1b21eca6fb" xlink:to="loc_srt_RestatementAxis_8e949687-df40-41e3-b61a-1d99177ea97c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RestatementDomain_f6a37bcd-158b-4a35-9433-e585be5d1c8b" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RestatementDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RestatementAxis_8e949687-df40-41e3-b61a-1d99177ea97c" xlink:to="loc_srt_RestatementDomain_f6a37bcd-158b-4a35-9433-e585be5d1c8b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersLineItems_cb0570fb-b030-4268-a899-e301eb18e59f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersTable_817f4f73-af18-47fe-a1d6-1e1b21eca6fb" xlink:to="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersLineItems_cb0570fb-b030-4268-a899-e301eb18e59f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NumberOfSalesChannels_9738f11d-2fbe-419f-babd-e7c0fe27ba66" xlink:href="onholdingag-20231231.xsd#onholdingag_NumberOfSalesChannels"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersLineItems_cb0570fb-b030-4268-a899-e301eb18e59f" xlink:to="loc_onholdingag_NumberOfSalesChannels_9738f11d-2fbe-419f-babd-e7c0fe27ba66" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RevenueFromContractsWithCustomers_120e7cc7-ef11-4a9f-9b80-cf2d13647ca2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RevenueFromContractsWithCustomers"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDisaggregationOfRevenueFromContractsWithCustomersLineItems_cb0570fb-b030-4268-a899-e301eb18e59f" xlink:to="loc_ifrs-full_RevenueFromContractsWithCustomers_120e7cc7-ef11-4a9f-9b80-cf2d13647ca2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SegmentinformationNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SegmentinformationNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SegmentinformationNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOperatingSegmentsAbstract_078e4e0c-b693-46b8-bfa9-0a0e239c3f5e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOperatingSegmentsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOperatingSegmentsTable_b05fddbb-e963-4192-8517-f03b652315bc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOperatingSegmentsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsAbstract_078e4e0c-b693-46b8-bfa9-0a0e239c3f5e" xlink:to="loc_ifrs-full_DisclosureOfOperatingSegmentsTable_b05fddbb-e963-4192-8517-f03b652315bc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GeographicalAreasAxis_b6c7b0bf-623d-4f36-91a5-3e910b75c27c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GeographicalAreasAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsTable_b05fddbb-e963-4192-8517-f03b652315bc" xlink:to="loc_ifrs-full_GeographicalAreasAxis_b6c7b0bf-623d-4f36-91a5-3e910b75c27c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GeographicalAreasMember_556a57be-9609-4fde-b6cc-5d002396ea60" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GeographicalAreasMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasAxis_b6c7b0bf-623d-4f36-91a5-3e910b75c27c" xlink:to="loc_ifrs-full_GeographicalAreasMember_556a57be-9609-4fde-b6cc-5d002396ea60" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_RestOfTheWorldMember_f5c4e0a4-82cc-4bfe-ac4a-ef38fe0ca45b" xlink:href="onholdingag-20231231.xsd#onholdingag_RestOfTheWorldMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_556a57be-9609-4fde-b6cc-5d002396ea60" xlink:to="loc_onholdingag_RestOfTheWorldMember_f5c4e0a4-82cc-4bfe-ac4a-ef38fe0ca45b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOperatingSegmentsLineItems_4ce8ed54-5342-4143-b068-7cfe0edc192a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOperatingSegmentsLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsTable_b05fddbb-e963-4192-8517-f03b652315bc" xlink:to="loc_ifrs-full_DisclosureOfOperatingSegmentsLineItems_4ce8ed54-5342-4143-b068-7cfe0edc192a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NumberOfCoFounders_d232ae86-41bd-4455-9d0d-ff235b014cee" xlink:href="onholdingag-20231231.xsd#onholdingag_NumberOfCoFounders"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsLineItems_4ce8ed54-5342-4143-b068-7cfe0edc192a" xlink:to="loc_onholdingag_NumberOfCoFounders_d232ae86-41bd-4455-9d0d-ff235b014cee" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NumberOfCoCEOs_133122d7-1786-40be-83c2-04eed935076f" xlink:href="onholdingag-20231231.xsd#onholdingag_NumberOfCoCEOs"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsLineItems_4ce8ed54-5342-4143-b068-7cfe0edc192a" xlink:to="loc_onholdingag_NumberOfCoCEOs_133122d7-1786-40be-83c2-04eed935076f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NoncurrentAssets_9f06bcc5-737c-4048-a443-4771e51ee7b6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NoncurrentAssets"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsLineItems_4ce8ed54-5342-4143-b068-7cfe0edc192a" xlink:to="loc_ifrs-full_NoncurrentAssets_9f06bcc5-737c-4048-a443-4771e51ee7b6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NumberOfReportingSegments_8325f79e-0bc7-47cb-b73f-5574377d3abb" xlink:href="onholdingag-20231231.xsd#onholdingag_NumberOfReportingSegments"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsLineItems_4ce8ed54-5342-4143-b068-7cfe0edc192a" xlink:to="loc_onholdingag_NumberOfReportingSegments_8325f79e-0bc7-47cb-b73f-5574377d3abb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SegmentinformationDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SegmentinformationDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SegmentinformationDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOperatingSegmentsAbstract_6756b68a-4246-429f-8c60-e0fdfa1e3999" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOperatingSegmentsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOperatingSegmentsTable_03015dce-7d20-48ae-ba5c-a25b1a448615" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOperatingSegmentsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsAbstract_6756b68a-4246-429f-8c60-e0fdfa1e3999" xlink:to="loc_ifrs-full_DisclosureOfOperatingSegmentsTable_03015dce-7d20-48ae-ba5c-a25b1a448615" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GeographicalAreasAxis_2a9fcb1e-68e9-4148-a0f2-6131a61421bd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GeographicalAreasAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsTable_03015dce-7d20-48ae-ba5c-a25b1a448615" xlink:to="loc_ifrs-full_GeographicalAreasAxis_2a9fcb1e-68e9-4148-a0f2-6131a61421bd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GeographicalAreasMember_947f4b93-3bf3-4dbd-9b7e-a811d28ee168" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GeographicalAreasMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasAxis_2a9fcb1e-68e9-4148-a0f2-6131a61421bd" xlink:to="loc_ifrs-full_GeographicalAreasMember_947f4b93-3bf3-4dbd-9b7e-a811d28ee168" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_EuropeMiddleEastAndAfricaMember_87845ee0-4b5c-446b-a523-59c82d5b7750" xlink:href="onholdingag-20231231.xsd#onholdingag_EuropeMiddleEastAndAfricaMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_947f4b93-3bf3-4dbd-9b7e-a811d28ee168" xlink:to="loc_onholdingag_EuropeMiddleEastAndAfricaMember_87845ee0-4b5c-446b-a523-59c82d5b7750" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_country_CH_ea706dc3-3734-44ca-a3a8-a21a6232cc04" xlink:href="https://xbrl.sec.gov/country/2023/country-2023.xsd#country_CH"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_EuropeMiddleEastAndAfricaMember_87845ee0-4b5c-446b-a523-59c82d5b7750" xlink:to="loc_country_CH_ea706dc3-3734-44ca-a3a8-a21a6232cc04" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_AmericasMember_57d97af2-8a36-48eb-838d-c1dcf6bee7f2" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_AmericasMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_947f4b93-3bf3-4dbd-9b7e-a811d28ee168" xlink:to="loc_srt_AmericasMember_57d97af2-8a36-48eb-838d-c1dcf6bee7f2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_country_US_3000ad0c-7dd0-4cbf-81fe-a544520fd975" xlink:href="https://xbrl.sec.gov/country/2023/country-2023.xsd#country_US"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_AmericasMember_57d97af2-8a36-48eb-838d-c1dcf6bee7f2" xlink:to="loc_country_US_3000ad0c-7dd0-4cbf-81fe-a544520fd975" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_AsiaPacificMember_2782995f-a421-4ee4-bf40-92a74a144e07" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_AsiaPacificMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_947f4b93-3bf3-4dbd-9b7e-a811d28ee168" xlink:to="loc_srt_AsiaPacificMember_2782995f-a421-4ee4-bf40-92a74a144e07" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOperatingSegmentsLineItems_11b95ca0-7b71-462c-bb4b-b5a5ba7665d9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOperatingSegmentsLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsTable_03015dce-7d20-48ae-ba5c-a25b1a448615" xlink:to="loc_ifrs-full_DisclosureOfOperatingSegmentsLineItems_11b95ca0-7b71-462c-bb4b-b5a5ba7665d9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NoncurrentAssets_63f6d619-d9da-4a36-bc78-9744d4e8f737" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NoncurrentAssets"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOperatingSegmentsLineItems_11b95ca0-7b71-462c-bb4b-b5a5ba7665d9" xlink:to="loc_ifrs-full_NoncurrentAssets_63f6d619-d9da-4a36-bc78-9744d4e8f737" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SellinggeneralandadministrativeexpensesDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SellinggeneralandadministrativeexpensesDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SellinggeneralandadministrativeexpensesDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_4b8c2040-2d11-4c9f-b8e8-db0ee5965890" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AnalysisOfIncomeAndExpenseAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DistributionCosts_057f6195-8ebf-4d66-b57f-2c33e5bf50e0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DistributionCosts"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_4b8c2040-2d11-4c9f-b8e8-db0ee5965890" xlink:to="loc_ifrs-full_DistributionCosts_057f6195-8ebf-4d66-b57f-2c33e5bf50e0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SellingExpense_7082719c-e990-4b8b-85b4-6216161d7eaf" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SellingExpense"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_4b8c2040-2d11-4c9f-b8e8-db0ee5965890" xlink:to="loc_ifrs-full_SellingExpense_7082719c-e990-4b8b-85b4-6216161d7eaf" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdvertisingExpense_5e877c0d-1dae-4b9f-a950-d5f4db3ee1b5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdvertisingExpense"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_4b8c2040-2d11-4c9f-b8e8-db0ee5965890" xlink:to="loc_ifrs-full_AdvertisingExpense_5e877c0d-1dae-4b9f-a950-d5f4db3ee1b5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ExpenseFromSharebasedPaymentTransactionsWithEmployees_9209bd60-ed91-4cb1-807a-5e0834130ded" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ExpenseFromSharebasedPaymentTransactionsWithEmployees"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_4b8c2040-2d11-4c9f-b8e8-db0ee5965890" xlink:to="loc_ifrs-full_ExpenseFromSharebasedPaymentTransactionsWithEmployees_9209bd60-ed91-4cb1-807a-5e0834130ded" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GeneralAndAdministrativeExpense_1cca6078-d071-4428-a336-012d1117afaa" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GeneralAndAdministrativeExpense"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_4b8c2040-2d11-4c9f-b8e8-db0ee5965890" xlink:to="loc_ifrs-full_GeneralAndAdministrativeExpense_1cca6078-d071-4428-a336-012d1117afaa" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SellingGeneralAndAdministrativeExpense_e8c2c9f6-7e29-4944-9afa-09b517f58dd8" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SellingGeneralAndAdministrativeExpense"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_4b8c2040-2d11-4c9f-b8e8-db0ee5965890" xlink:to="loc_ifrs-full_SellingGeneralAndAdministrativeExpense_e8c2c9f6-7e29-4944-9afa-09b517f58dd8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTotalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SellinggeneralandadministrativeexpensesNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SellinggeneralandadministrativeexpensesNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SellinggeneralandadministrativeexpensesNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_e128b025-d2c1-4e4c-b070-365fc666daa4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AnalysisOfIncomeAndExpenseAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionTable_0217feed-4b5c-41ac-a388-94cb9816a184" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_e128b025-d2c1-4e4c-b070-365fc666daa4" xlink:to="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionTable_0217feed-4b5c-41ac-a388-94cb9816a184" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AttributionOfExpensesByNatureToTheirFunctionAxis_847b2506-162c-4f93-8f92-45c748cf7ed0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AttributionOfExpensesByNatureToTheirFunctionAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionTable_0217feed-4b5c-41ac-a388-94cb9816a184" xlink:to="loc_ifrs-full_AttributionOfExpensesByNatureToTheirFunctionAxis_847b2506-162c-4f93-8f92-45c748cf7ed0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LineItemsByFunctionMember_0a63dc0d-c404-42a6-9bff-db9210dace87" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LineItemsByFunctionMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AttributionOfExpensesByNatureToTheirFunctionAxis_847b2506-162c-4f93-8f92-45c748cf7ed0" xlink:to="loc_ifrs-full_LineItemsByFunctionMember_0a63dc0d-c404-42a6-9bff-db9210dace87" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SellingGeneralAndAdministrativeExpenseMember_dd508dc2-db4c-433e-91aa-7d8eecf5f2c2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SellingGeneralAndAdministrativeExpenseMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_LineItemsByFunctionMember_0a63dc0d-c404-42a6-9bff-db9210dace87" xlink:to="loc_ifrs-full_SellingGeneralAndAdministrativeExpenseMember_dd508dc2-db4c-433e-91aa-7d8eecf5f2c2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CostOfSalesMember_9b5eb0f2-cc98-4f2e-8625-1d9d8b95eb82" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CostOfSalesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_LineItemsByFunctionMember_0a63dc0d-c404-42a6-9bff-db9210dace87" xlink:to="loc_ifrs-full_CostOfSalesMember_9b5eb0f2-cc98-4f2e-8625-1d9d8b95eb82" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionLineItems_ac1ded1c-357f-4317-800d-80b4a4e3c4af" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionTable_0217feed-4b5c-41ac-a388-94cb9816a184" xlink:to="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionLineItems_ac1ded1c-357f-4317-800d-80b4a4e3c4af" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DepreciationAndAmortisationExpense_bfeae9f4-c199-418e-b592-2a23a22c977c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DepreciationAndAmortisationExpense"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionLineItems_ac1ded1c-357f-4317-800d-80b4a4e3c4af" xlink:to="loc_ifrs-full_DepreciationAndAmortisationExpense_bfeae9f4-c199-418e-b592-2a23a22c977c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DepreciationExpense_a5c80d15-2f79-431e-9ed6-6395dbcda856" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DepreciationExpense"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionLineItems_ac1ded1c-357f-4317-800d-80b4a4e3c4af" xlink:to="loc_ifrs-full_DepreciationExpense_a5c80d15-2f79-431e-9ed6-6395dbcda856" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherLongtermBenefits_e99f47c3-e2b7-4c2d-af62-a819572deb53" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherLongtermBenefits"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionLineItems_ac1ded1c-357f-4317-800d-80b4a4e3c4af" xlink:to="loc_ifrs-full_OtherLongtermBenefits_e99f47c3-e2b7-4c2d-af62-a819572deb53" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/TradereceivablesScheduleofTradeReceivablesDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#TradereceivablesScheduleofTradeReceivablesDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/TradereceivablesScheduleofTradeReceivablesDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_dbf75cde-8738-4a9e-b51a-e584cb9bf24d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedTable_e2ad7356-0692-410a-ab96-a12e528a1134" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_dbf75cde-8738-4a9e-b51a-e584cb9bf24d" xlink:to="loc_ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedTable_e2ad7356-0692-410a-ab96-a12e528a1134" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_2ac591cf-e4d3-4e6f-a5bb-de5c1686b327" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedTable_e2ad7356-0692-410a-ab96-a12e528a1134" xlink:to="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_2ac591cf-e4d3-4e6f-a5bb-de5c1686b327" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CarryingAmountMember_e061901f-6602-4e33-80d1-6e38d7556bb3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CarryingAmountMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_2ac591cf-e4d3-4e6f-a5bb-de5c1686b327" xlink:to="loc_ifrs-full_CarryingAmountMember_e061901f-6602-4e33-80d1-6e38d7556bb3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GrossCarryingAmountMember_d1e93e61-1fe8-4c4c-93b6-6bb4464162d6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GrossCarryingAmountMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountMember_e061901f-6602-4e33-80d1-6e38d7556bb3" xlink:to="loc_ifrs-full_GrossCarryingAmountMember_d1e93e61-1fe8-4c4c-93b6-6bb4464162d6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AccumulatedImpairmentMember_ff3fc225-d9b2-41a7-b6b3-ec33a703d2a8" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AccumulatedImpairmentMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountMember_e061901f-6602-4e33-80d1-6e38d7556bb3" xlink:to="loc_ifrs-full_AccumulatedImpairmentMember_ff3fc225-d9b2-41a7-b6b3-ec33a703d2a8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AllowanceForCreditLossesOfIndividualDebtorsMember_90eaceed-5b98-4c19-999e-aaf6011dba60" xlink:href="onholdingag-20231231.xsd#onholdingag_AllowanceForCreditLossesOfIndividualDebtorsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AccumulatedImpairmentMember_ff3fc225-d9b2-41a7-b6b3-ec33a703d2a8" xlink:to="loc_onholdingag_AllowanceForCreditLossesOfIndividualDebtorsMember_90eaceed-5b98-4c19-999e-aaf6011dba60" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ExpectedCreditLossesOfTradeReceivablesMember_7aa5a986-e53d-4d82-9c37-32b68d96f6f3" xlink:href="onholdingag-20231231.xsd#onholdingag_ExpectedCreditLossesOfTradeReceivablesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AccumulatedImpairmentMember_ff3fc225-d9b2-41a7-b6b3-ec33a703d2a8" xlink:to="loc_onholdingag_ExpectedCreditLossesOfTradeReceivablesMember_7aa5a986-e53d-4d82-9c37-32b68d96f6f3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfFinancialAssetsAxis_bf193132-e8c0-468a-bdd8-6c065dc1883c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfFinancialAssetsAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedTable_e2ad7356-0692-410a-ab96-a12e528a1134" xlink:to="loc_ifrs-full_ClassesOfFinancialAssetsAxis_bf193132-e8c0-468a-bdd8-6c065dc1883c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinancialAssetsMember_dc86134d-7968-4731-8cec-8be5f5d21947" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinancialAssetsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfFinancialAssetsAxis_bf193132-e8c0-468a-bdd8-6c065dc1883c" xlink:to="loc_ifrs-full_FinancialAssetsMember_dc86134d-7968-4731-8cec-8be5f5d21947" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TradeReceivablesMember_d13b34d4-1cce-48cc-9259-7fba2f0fd6a6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TradeReceivablesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_FinancialAssetsMember_dc86134d-7968-4731-8cec-8be5f5d21947" xlink:to="loc_ifrs-full_TradeReceivablesMember_d13b34d4-1cce-48cc-9259-7fba2f0fd6a6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PastDueStatusAxis_58b22028-297b-40ac-b17b-7efd43243b66" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PastDueStatusAxis"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedTable_e2ad7356-0692-410a-ab96-a12e528a1134" xlink:to="loc_ifrs-full_PastDueStatusAxis_58b22028-297b-40ac-b17b-7efd43243b66" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PastDueStatusMember_34eaf092-3e6c-45a4-bb90-555cb1eff68d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PastDueStatusMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PastDueStatusAxis_58b22028-297b-40ac-b17b-7efd43243b66" xlink:to="loc_ifrs-full_PastDueStatusMember_34eaf092-3e6c-45a4-bb90-555cb1eff68d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentMember_1c1bdf45-8ab5-48f5-9e2b-089a1b1710cb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PastDueStatusMember_34eaf092-3e6c-45a4-bb90-555cb1eff68d" xlink:to="loc_ifrs-full_CurrentMember_1c1bdf45-8ab5-48f5-9e2b-089a1b1710cb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LaterThanOneDayAndNotLaterThanNinetyDaysMember_4571d75a-671f-4d4d-8eea-9af3394da255" xlink:href="onholdingag-20231231.xsd#onholdingag_LaterThanOneDayAndNotLaterThanNinetyDaysMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PastDueStatusMember_34eaf092-3e6c-45a4-bb90-555cb1eff68d" xlink:to="loc_onholdingag_LaterThanOneDayAndNotLaterThanNinetyDaysMember_4571d75a-671f-4d4d-8eea-9af3394da255" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LaterThanNinetyOneDaysAndNotLaterThanOneHundredAndEightyDaysMember_24cdbbdf-3bf8-405a-ace0-aee4aca3f80d" xlink:href="onholdingag-20231231.xsd#onholdingag_LaterThanNinetyOneDaysAndNotLaterThanOneHundredAndEightyDaysMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PastDueStatusMember_34eaf092-3e6c-45a4-bb90-555cb1eff68d" xlink:to="loc_onholdingag_LaterThanNinetyOneDaysAndNotLaterThanOneHundredAndEightyDaysMember_24cdbbdf-3bf8-405a-ace0-aee4aca3f80d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LaterThanOneHundredAndEightyDaysAndNotLaterThanOneYearMember_715b10a9-83c4-4f18-a754-b09fee5fa0e2" xlink:href="onholdingag-20231231.xsd#onholdingag_LaterThanOneHundredAndEightyDaysAndNotLaterThanOneYearMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PastDueStatusMember_34eaf092-3e6c-45a4-bb90-555cb1eff68d" xlink:to="loc_onholdingag_LaterThanOneHundredAndEightyDaysAndNotLaterThanOneYearMember_715b10a9-83c4-4f18-a754-b09fee5fa0e2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LaterThanOneYearMember_a5065f9b-9c8f-4188-b5f8-b97b861de17c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LaterThanOneYearMember"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PastDueStatusMember_34eaf092-3e6c-45a4-bb90-555cb1eff68d" xlink:to="loc_ifrs-full_LaterThanOneYearMember_a5065f9b-9c8f-4188-b5f8-b97b861de17c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedLineItems_2368ade8-720c-4994-81fb-33479967c94a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedLineItems"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedTable_e2ad7356-0692-410a-ab96-a12e528a1134" xlink:to="loc_ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedLineItems_2368ade8-720c-4994-81fb-33479967c94a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinancialAssets_d6204bd0-b220-46ee-ba38-0a02518c13c2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinancialAssets"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsThatAreEitherPastDueOrImpairedLineItems_2368ade8-720c-4994-81fb-33479967c94a" xlink:to="loc_ifrs-full_FinancialAssets_d6204bd0-b220-46ee-ba38-0a02518c13c2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/TradereceivablesScheduleofAllowanceforCreditLossesDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#TradereceivablesScheduleofAllowanceforCreditLossesDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/TradereceivablesScheduleofAllowanceforCreditLossesDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_d2b5da66-49e5-4ac4-88e9-a810147ac3df" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsTable_87d54860-aa3f-4ef1-9d5f-51344f1b605b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_d2b5da66-49e5-4ac4-88e9-a810147ac3df" xlink:to="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsTable_87d54860-aa3f-4ef1-9d5f-51344f1b605b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_10433213-5b7f-4016-abfe-7a4586909cf7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsTable_87d54860-aa3f-4ef1-9d5f-51344f1b605b" xlink:to="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_10433213-5b7f-4016-abfe-7a4586909cf7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CarryingAmountMember_30a34c77-5be8-4848-b464-67c4eb1dfb58" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CarryingAmountMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_10433213-5b7f-4016-abfe-7a4586909cf7" xlink:to="loc_ifrs-full_CarryingAmountMember_30a34c77-5be8-4848-b464-67c4eb1dfb58" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AllowanceForCreditLossesOfIndividualDebtorsMember_39e855ce-aa53-4e31-9de9-36901a5a2163" xlink:href="onholdingag-20231231.xsd#onholdingag_AllowanceForCreditLossesOfIndividualDebtorsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountMember_30a34c77-5be8-4848-b464-67c4eb1dfb58" xlink:to="loc_onholdingag_AllowanceForCreditLossesOfIndividualDebtorsMember_39e855ce-aa53-4e31-9de9-36901a5a2163" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ExpectedCreditLossesOfTradeReceivablesMember_9c3563f2-cb83-4d11-a872-276ca599c52c" xlink:href="onholdingag-20231231.xsd#onholdingag_ExpectedCreditLossesOfTradeReceivablesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountMember_30a34c77-5be8-4848-b464-67c4eb1dfb58" xlink:to="loc_onholdingag_ExpectedCreditLossesOfTradeReceivablesMember_9c3563f2-cb83-4d11-a872-276ca599c52c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfFinancialAssetsAxis_0969f518-5cda-4a21-bbc4-91ce238150ca" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfFinancialAssetsAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsTable_87d54860-aa3f-4ef1-9d5f-51344f1b605b" xlink:to="loc_ifrs-full_ClassesOfFinancialAssetsAxis_0969f518-5cda-4a21-bbc4-91ce238150ca" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinancialAssetsMember_2433f825-e557-41d2-a1f8-37daacce539b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinancialAssetsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfFinancialAssetsAxis_0969f518-5cda-4a21-bbc4-91ce238150ca" xlink:to="loc_ifrs-full_FinancialAssetsMember_2433f825-e557-41d2-a1f8-37daacce539b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TradeReceivablesMember_420ff4e7-76bb-4094-8340-e069bf7ea829" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TradeReceivablesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_FinancialAssetsMember_2433f825-e557-41d2-a1f8-37daacce539b" xlink:to="loc_ifrs-full_TradeReceivablesMember_420ff4e7-76bb-4094-8340-e069bf7ea829" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsLineItems_2c204bfe-5a2c-499a-9ac7-22aeedaa0243" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsTable_87d54860-aa3f-4ef1-9d5f-51344f1b605b" xlink:to="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsLineItems_2c204bfe-5a2c-499a-9ac7-22aeedaa0243" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AllowanceAccountForCreditLossesOfFinancialAssets_458f6c28-12bc-4772-8436-625522046677" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AllowanceAccountForCreditLossesOfFinancialAssets"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsLineItems_2c204bfe-5a2c-499a-9ac7-22aeedaa0243" xlink:to="loc_ifrs-full_AllowanceAccountForCreditLossesOfFinancialAssets_458f6c28-12bc-4772-8436-625522046677" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdditionalAllowanceRecognisedInProfitOrLossAllowanceAccountForCreditLossesOfFinancialAssets_48f1183e-416f-4f07-87f7-cf099edcc19d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdditionalAllowanceRecognisedInProfitOrLossAllowanceAccountForCreditLossesOfFinancialAssets"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsLineItems_2c204bfe-5a2c-499a-9ac7-22aeedaa0243" xlink:to="loc_ifrs-full_AdditionalAllowanceRecognisedInProfitOrLossAllowanceAccountForCreditLossesOfFinancialAssets_48f1183e-416f-4f07-87f7-cf099edcc19d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_UtilisationAllowanceAccountForCreditLossesOfFinancialAssets_4542b53b-93e6-4b9d-8c4f-a1f0267bb042" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_UtilisationAllowanceAccountForCreditLossesOfFinancialAssets"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsLineItems_2c204bfe-5a2c-499a-9ac7-22aeedaa0243" xlink:to="loc_ifrs-full_UtilisationAllowanceAccountForCreditLossesOfFinancialAssets_4542b53b-93e6-4b9d-8c4f-a1f0267bb042" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ReversalAllowanceAccountForCreditLossesOfFinancialAssets_5220cbd3-7c88-44a6-a704-a14393517479" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ReversalAllowanceAccountForCreditLossesOfFinancialAssets"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsLineItems_2c204bfe-5a2c-499a-9ac7-22aeedaa0243" xlink:to="loc_ifrs-full_ReversalAllowanceAccountForCreditLossesOfFinancialAssets_5220cbd3-7c88-44a6-a704-a14393517479" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesAllowanceAccountForCreditLossesOfFinancialAssets_e93f43d4-1aae-407c-8611-8713693a9919" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesAllowanceAccountForCreditLossesOfFinancialAssets"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsLineItems_2c204bfe-5a2c-499a-9ac7-22aeedaa0243" xlink:to="loc_ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesAllowanceAccountForCreditLossesOfFinancialAssets_e93f43d4-1aae-407c-8611-8713693a9919" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseInAllowanceAccountForCreditLossesOfFinancialAssets_66dab470-f588-42fc-a78e-9559a2ee2bb2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseInAllowanceAccountForCreditLossesOfFinancialAssets"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsLineItems_2c204bfe-5a2c-499a-9ac7-22aeedaa0243" xlink:to="loc_ifrs-full_IncreaseDecreaseInAllowanceAccountForCreditLossesOfFinancialAssets_66dab470-f588-42fc-a78e-9559a2ee2bb2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AllowanceAccountForCreditLossesOfFinancialAssets_b66ecd0e-779b-4f37-91ae-646bfe196560" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AllowanceAccountForCreditLossesOfFinancialAssets"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfChangesInLossAllowanceAndExplanationOfChangesInGrossCarryingAmountForFinancialInstrumentsLineItems_2c204bfe-5a2c-499a-9ac7-22aeedaa0243" xlink:to="loc_ifrs-full_AllowanceAccountForCreditLossesOfFinancialAssets_b66ecd0e-779b-4f37-91ae-646bfe196560" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/InventoriesScheduleofInventoryDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#InventoriesScheduleofInventoryDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/InventoriesScheduleofInventoryDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_InventoriesAbstract_3a961168-59f0-4b35-b9c8-1c873bd2155e" xlink:href="onholdingag-20231231.xsd#onholdingag_InventoriesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfInventoryTable_5e0238f3-7f31-4a5e-8625-417574bed1ef" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfInventoryTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_InventoriesAbstract_3a961168-59f0-4b35-b9c8-1c873bd2155e" xlink:to="loc_onholdingag_DisclosureOfInventoryTable_5e0238f3-7f31-4a5e-8625-417574bed1ef" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_8d608428-e0a9-421a-86a5-15e4a6c1eb3b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfInventoryTable_5e0238f3-7f31-4a5e-8625-417574bed1ef" xlink:to="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_8d608428-e0a9-421a-86a5-15e4a6c1eb3b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CarryingAmountMember_9cd30559-728c-4c78-8dd2-e4ab473a1081" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CarryingAmountMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_8d608428-e0a9-421a-86a5-15e4a6c1eb3b" xlink:to="loc_ifrs-full_CarryingAmountMember_9cd30559-728c-4c78-8dd2-e4ab473a1081" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GrossCarryingAmountMember_20f09a29-fde7-4661-888f-b04513a355fd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GrossCarryingAmountMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountMember_9cd30559-728c-4c78-8dd2-e4ab473a1081" xlink:to="loc_ifrs-full_GrossCarryingAmountMember_20f09a29-fde7-4661-888f-b04513a355fd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AccumulatedImpairmentMember_9e67c115-4225-4332-a7f7-92ce885f7ad0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AccumulatedImpairmentMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountMember_9cd30559-728c-4c78-8dd2-e4ab473a1081" xlink:to="loc_ifrs-full_AccumulatedImpairmentMember_9e67c115-4225-4332-a7f7-92ce885f7ad0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProductsAndServicesAxis_94215fda-cf5d-4c03-9f01-320533489310" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProductsAndServicesAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfInventoryTable_5e0238f3-7f31-4a5e-8625-417574bed1ef" xlink:to="loc_ifrs-full_ProductsAndServicesAxis_94215fda-cf5d-4c03-9f01-320533489310" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProductsAndServicesMember_56f08a60-a89c-44e2-bc25-19ac3ea9e6a3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProductsAndServicesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ProductsAndServicesAxis_94215fda-cf5d-4c03-9f01-320533489310" xlink:to="loc_ifrs-full_ProductsAndServicesMember_56f08a60-a89c-44e2-bc25-19ac3ea9e6a3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ShoesMember_6dbee7ea-ad71-48cc-bada-85fdf247e153" xlink:href="onholdingag-20231231.xsd#onholdingag_ShoesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ProductsAndServicesMember_56f08a60-a89c-44e2-bc25-19ac3ea9e6a3" xlink:to="loc_onholdingag_ShoesMember_6dbee7ea-ad71-48cc-bada-85fdf247e153" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ApparelMember_76a11b63-0695-4d41-9f01-44e4b646341d" xlink:href="onholdingag-20231231.xsd#onholdingag_ApparelMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ProductsAndServicesMember_56f08a60-a89c-44e2-bc25-19ac3ea9e6a3" xlink:to="loc_onholdingag_ApparelMember_76a11b63-0695-4d41-9f01-44e4b646341d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AccessoriesMember_b40d6898-5575-4fb1-8f9e-2fb95b807218" xlink:href="onholdingag-20231231.xsd#onholdingag_AccessoriesMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ProductsAndServicesMember_56f08a60-a89c-44e2-bc25-19ac3ea9e6a3" xlink:to="loc_onholdingag_AccessoriesMember_b40d6898-5575-4fb1-8f9e-2fb95b807218" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherInventoryMember_0d4d8f7f-253a-466c-9b51-30f78377d7e4" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherInventoryMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ProductsAndServicesMember_56f08a60-a89c-44e2-bc25-19ac3ea9e6a3" xlink:to="loc_onholdingag_OtherInventoryMember_0d4d8f7f-253a-466c-9b51-30f78377d7e4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfInventoryLineItems_486a36c7-0f54-4b18-98dc-d8fd5a4da3d1" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfInventoryLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfInventoryTable_5e0238f3-7f31-4a5e-8625-417574bed1ef" xlink:to="loc_onholdingag_DisclosureOfInventoryLineItems_486a36c7-0f54-4b18-98dc-d8fd5a4da3d1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_Inventories_055edc90-3a5f-4ec1-8950-9273453d5a06" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_Inventories"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfInventoryLineItems_486a36c7-0f54-4b18-98dc-d8fd5a4da3d1" xlink:to="loc_ifrs-full_Inventories_055edc90-3a5f-4ec1-8950-9273453d5a06" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/InventoriesNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#InventoriesNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/InventoriesNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_InventoriesAbstract_82235be2-c96d-4746-97ec-59278d213928" xlink:href="onholdingag-20231231.xsd#onholdingag_InventoriesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfInventoryTable_67299fb6-9982-420a-b507-6762489134ed" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfInventoryTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_InventoriesAbstract_82235be2-c96d-4746-97ec-59278d213928" xlink:to="loc_onholdingag_DisclosureOfInventoryTable_67299fb6-9982-420a-b507-6762489134ed" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AttributionOfExpensesByNatureToTheirFunctionAxis_ee1b7a29-b7dc-4514-b13f-64d7cb5ab3c4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AttributionOfExpensesByNatureToTheirFunctionAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfInventoryTable_67299fb6-9982-420a-b507-6762489134ed" xlink:to="loc_ifrs-full_AttributionOfExpensesByNatureToTheirFunctionAxis_ee1b7a29-b7dc-4514-b13f-64d7cb5ab3c4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LineItemsByFunctionMember_8a3ab64e-ac87-4a1c-9cb6-ef1cbe574787" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LineItemsByFunctionMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AttributionOfExpensesByNatureToTheirFunctionAxis_ee1b7a29-b7dc-4514-b13f-64d7cb5ab3c4" xlink:to="loc_ifrs-full_LineItemsByFunctionMember_8a3ab64e-ac87-4a1c-9cb6-ef1cbe574787" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CostOfSalesMember_26620a71-b7ac-4297-ba1f-a0abbaa92a81" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CostOfSalesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_LineItemsByFunctionMember_8a3ab64e-ac87-4a1c-9cb6-ef1cbe574787" xlink:to="loc_ifrs-full_CostOfSalesMember_26620a71-b7ac-4297-ba1f-a0abbaa92a81" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfInventoryLineItems_02f73449-407b-4fac-a972-851d10f177d8" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfInventoryLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfInventoryTable_67299fb6-9982-420a-b507-6762489134ed" xlink:to="loc_onholdingag_DisclosureOfInventoryLineItems_02f73449-407b-4fac-a972-851d10f177d8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CostOfInventoriesRecognisedAsExpenseDuringPeriod_98f795d0-a5fe-4def-9feb-5907624211bb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CostOfInventoriesRecognisedAsExpenseDuringPeriod"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfInventoryLineItems_02f73449-407b-4fac-a972-851d10f177d8" xlink:to="loc_ifrs-full_CostOfInventoriesRecognisedAsExpenseDuringPeriod_98f795d0-a5fe-4def-9feb-5907624211bb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_WritedownsReversalsOfInventories_696b0576-40c8-46bb-9800-c0b299cb6c16" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_WritedownsReversalsOfInventories"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfInventoryLineItems_02f73449-407b-4fac-a972-851d10f177d8" xlink:to="loc_ifrs-full_WritedownsReversalsOfInventories_696b0576-40c8-46bb-9800-c0b299cb6c16" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ConsignmentInventory_200b0203-d6fe-4900-8191-2d27eeccc27e" xlink:href="onholdingag-20231231.xsd#onholdingag_ConsignmentInventory"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfInventoryLineItems_02f73449-407b-4fac-a972-851d10f177d8" xlink:to="loc_onholdingag_ConsignmentInventory_200b0203-d6fe-4900-8191-2d27eeccc27e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/PropertyplantandequipmentScheduleofPropertyPlantandEquipmentDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#PropertyplantandequipmentScheduleofPropertyPlantandEquipmentDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/PropertyplantandequipmentScheduleofPropertyPlantandEquipmentDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentAbstract_bde88d0d-aa94-4ade-86bf-34feec9b16b1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfPropertyPlantAndEquipmentAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable_db806f11-6b7d-4f59-9176-4ec5711055d9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentAbstract_bde88d0d-aa94-4ade-86bf-34feec9b16b1" xlink:to="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable_db806f11-6b7d-4f59-9176-4ec5711055d9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_8ea45b15-e495-4380-baa3-970c19537a43" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable_db806f11-6b7d-4f59-9176-4ec5711055d9" xlink:to="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_8ea45b15-e495-4380-baa3-970c19537a43" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CarryingAmountMember_2c7a4150-48f5-4480-8a51-a26457aa9d9b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CarryingAmountMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_8ea45b15-e495-4380-baa3-970c19537a43" xlink:to="loc_ifrs-full_CarryingAmountMember_2c7a4150-48f5-4480-8a51-a26457aa9d9b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GrossCarryingAmountMember_4f2f9124-1b04-44b5-811c-dd20161ff236" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GrossCarryingAmountMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountMember_2c7a4150-48f5-4480-8a51-a26457aa9d9b" xlink:to="loc_ifrs-full_GrossCarryingAmountMember_4f2f9124-1b04-44b5-811c-dd20161ff236" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AccumulatedDepreciationAndAmortisationMember_c2e1433c-7778-47c7-85ab-0e8a10d2acaf" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AccumulatedDepreciationAndAmortisationMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountMember_2c7a4150-48f5-4480-8a51-a26457aa9d9b" xlink:to="loc_ifrs-full_AccumulatedDepreciationAndAmortisationMember_c2e1433c-7778-47c7-85ab-0e8a10d2acaf" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfPropertyPlantAndEquipmentAxis_d7037d7e-eb75-4200-aa0f-b52c0db42d00" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfPropertyPlantAndEquipmentAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable_db806f11-6b7d-4f59-9176-4ec5711055d9" xlink:to="loc_ifrs-full_ClassesOfPropertyPlantAndEquipmentAxis_d7037d7e-eb75-4200-aa0f-b52c0db42d00" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PropertyPlantAndEquipmentMember_a8e62c31-1553-4b31-a838-018723371a1a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PropertyPlantAndEquipmentMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfPropertyPlantAndEquipmentAxis_d7037d7e-eb75-4200-aa0f-b52c0db42d00" xlink:to="loc_ifrs-full_PropertyPlantAndEquipmentMember_a8e62c31-1553-4b31-a838-018723371a1a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LeaseholdImprovementsMember_88bec905-77cb-4945-8b7f-229f9feca379" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LeaseholdImprovementsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PropertyPlantAndEquipmentMember_a8e62c31-1553-4b31-a838-018723371a1a" xlink:to="loc_ifrs-full_LeaseholdImprovementsMember_88bec905-77cb-4945-8b7f-229f9feca379" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TradeToolsMember_34a31601-9151-4154-842e-6c2f266bbf46" xlink:href="onholdingag-20231231.xsd#onholdingag_TradeToolsMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PropertyPlantAndEquipmentMember_a8e62c31-1553-4b31-a838-018723371a1a" xlink:to="loc_onholdingag_TradeToolsMember_34a31601-9151-4154-842e-6c2f266bbf46" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ProductionToolsMember_d5aff81b-db22-4afc-90ed-6bd32588d8b0" xlink:href="onholdingag-20231231.xsd#onholdingag_ProductionToolsMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PropertyPlantAndEquipmentMember_a8e62c31-1553-4b31-a838-018723371a1a" xlink:to="loc_onholdingag_ProductionToolsMember_d5aff81b-db22-4afc-90ed-6bd32588d8b0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FixturesAndFittingsMember_6b3d2ba2-282b-43b9-8a94-0c1d23dad358" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FixturesAndFittingsMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PropertyPlantAndEquipmentMember_a8e62c31-1553-4b31-a838-018723371a1a" xlink:to="loc_ifrs-full_FixturesAndFittingsMember_6b3d2ba2-282b-43b9-8a94-0c1d23dad358" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherPropertyPlantAndEquipmentMember_85515f28-fbf4-4f9a-b6fd-acfd55f00877" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherPropertyPlantAndEquipmentMember"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PropertyPlantAndEquipmentMember_a8e62c31-1553-4b31-a838-018723371a1a" xlink:to="loc_ifrs-full_OtherPropertyPlantAndEquipmentMember_85515f28-fbf4-4f9a-b6fd-acfd55f00877" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_d2c1cc4a-f2e0-4dce-a6ea-672bff9046b9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable_db806f11-6b7d-4f59-9176-4ec5711055d9" xlink:to="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_d2c1cc4a-f2e0-4dce-a6ea-672bff9046b9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PropertyPlantAndEquipment_1df31945-b70a-4b2c-9111-880f480de147" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PropertyPlantAndEquipment"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_d2c1cc4a-f2e0-4dce-a6ea-672bff9046b9" xlink:to="loc_ifrs-full_PropertyPlantAndEquipment_1df31945-b70a-4b2c-9111-880f480de147" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdditionsOtherThanThroughBusinessCombinationsPropertyPlantAndEquipment_46a8dcc7-8905-4d2f-9fbc-99b117041a86" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdditionsOtherThanThroughBusinessCombinationsPropertyPlantAndEquipment"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_d2c1cc4a-f2e0-4dce-a6ea-672bff9046b9" xlink:to="loc_ifrs-full_AdditionsOtherThanThroughBusinessCombinationsPropertyPlantAndEquipment_46a8dcc7-8905-4d2f-9fbc-99b117041a86" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisposalsPropertyPlantAndEquipment_378db73d-5e9e-426c-b0d9-f8a36c6fde9e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisposalsPropertyPlantAndEquipment"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_d2c1cc4a-f2e0-4dce-a6ea-672bff9046b9" xlink:to="loc_ifrs-full_DisposalsPropertyPlantAndEquipment_378db73d-5e9e-426c-b0d9-f8a36c6fde9e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DepreciationPropertyPlantAndEquipment_77aa6be7-48d1-4557-addd-f068982b45c3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DepreciationPropertyPlantAndEquipment"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_d2c1cc4a-f2e0-4dce-a6ea-672bff9046b9" xlink:to="loc_ifrs-full_DepreciationPropertyPlantAndEquipment_77aa6be7-48d1-4557-addd-f068982b45c3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesPropertyPlantAndEquipment_9fcc3c76-0403-429a-b1bf-f60b25ecc12b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesPropertyPlantAndEquipment"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_d2c1cc4a-f2e0-4dce-a6ea-672bff9046b9" xlink:to="loc_ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesPropertyPlantAndEquipment_9fcc3c76-0403-429a-b1bf-f60b25ecc12b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PropertyPlantAndEquipment_99ca7c86-92e1-4118-bb7f-c443af77fb2a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PropertyPlantAndEquipment"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_d2c1cc4a-f2e0-4dce-a6ea-672bff9046b9" xlink:to="loc_ifrs-full_PropertyPlantAndEquipment_99ca7c86-92e1-4118-bb7f-c443af77fb2a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_UsefulLifeMeasuredAsPeriodOfTimePropertyPlantAndEquipment_071d8112-2ddc-4103-ad64-0ba1b2e96c5b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_UsefulLifeMeasuredAsPeriodOfTimePropertyPlantAndEquipment"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_d2c1cc4a-f2e0-4dce-a6ea-672bff9046b9" xlink:to="loc_ifrs-full_UsefulLifeMeasuredAsPeriodOfTimePropertyPlantAndEquipment_071d8112-2ddc-4103-ad64-0ba1b2e96c5b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/PropertyplantandequipmentNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#PropertyplantandequipmentNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/PropertyplantandequipmentNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentAbstract_6be3e758-6e26-4f1f-8a77-08cc75beb9bb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfPropertyPlantAndEquipmentAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable_dd9eac04-4636-452c-90ef-387cb63090a7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentAbstract_6be3e758-6e26-4f1f-8a77-08cc75beb9bb" xlink:to="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable_dd9eac04-4636-452c-90ef-387cb63090a7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfPropertyPlantAndEquipmentAxis_e5cc849f-5939-4d46-85eb-f4390a49eb86" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfPropertyPlantAndEquipmentAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable_dd9eac04-4636-452c-90ef-387cb63090a7" xlink:to="loc_ifrs-full_ClassesOfPropertyPlantAndEquipmentAxis_e5cc849f-5939-4d46-85eb-f4390a49eb86" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PropertyPlantAndEquipmentMember_ed264d7b-3eef-4574-a8e3-941f5f1d5c04" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PropertyPlantAndEquipmentMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfPropertyPlantAndEquipmentAxis_e5cc849f-5939-4d46-85eb-f4390a49eb86" xlink:to="loc_ifrs-full_PropertyPlantAndEquipmentMember_ed264d7b-3eef-4574-a8e3-941f5f1d5c04" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ConstructionInProgressMember_61c88f3f-ffea-4c67-8884-98e08ea5d5f7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ConstructionInProgressMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PropertyPlantAndEquipmentMember_ed264d7b-3eef-4574-a8e3-941f5f1d5c04" xlink:to="loc_ifrs-full_ConstructionInProgressMember_61c88f3f-ffea-4c67-8884-98e08ea5d5f7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TradeToolsMember_62afebde-f45b-416b-8e7e-8a7bf18c269e" xlink:href="onholdingag-20231231.xsd#onholdingag_TradeToolsMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PropertyPlantAndEquipmentMember_ed264d7b-3eef-4574-a8e3-941f5f1d5c04" xlink:to="loc_onholdingag_TradeToolsMember_62afebde-f45b-416b-8e7e-8a7bf18c269e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ProductionToolsMember_998d967d-e2f2-4ff8-a3e0-229a03e1bf93" xlink:href="onholdingag-20231231.xsd#onholdingag_ProductionToolsMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PropertyPlantAndEquipmentMember_ed264d7b-3eef-4574-a8e3-941f5f1d5c04" xlink:to="loc_onholdingag_ProductionToolsMember_998d967d-e2f2-4ff8-a3e0-229a03e1bf93" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FixturesAndFittingsMember_67240137-2540-4e5a-928b-a47f908cdfb1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FixturesAndFittingsMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PropertyPlantAndEquipmentMember_ed264d7b-3eef-4574-a8e3-941f5f1d5c04" xlink:to="loc_ifrs-full_FixturesAndFittingsMember_67240137-2540-4e5a-928b-a47f908cdfb1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherPropertyPlantAndEquipmentMember_54181d81-150d-4610-becf-9c9a6e0b5387" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherPropertyPlantAndEquipmentMember"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_PropertyPlantAndEquipmentMember_ed264d7b-3eef-4574-a8e3-941f5f1d5c04" xlink:to="loc_ifrs-full_OtherPropertyPlantAndEquipmentMember_54181d81-150d-4610-becf-9c9a6e0b5387" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeAxis_5c7dbf71-ddab-4a26-af65-942c103591d9" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RangeAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable_dd9eac04-4636-452c-90ef-387cb63090a7" xlink:to="loc_srt_RangeAxis_5c7dbf71-ddab-4a26-af65-942c103591d9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_11ab2da1-f51a-4eea-93ba-eca76bbfc003" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RangeMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RangeAxis_5c7dbf71-ddab-4a26-af65-942c103591d9" xlink:to="loc_srt_RangeMember_11ab2da1-f51a-4eea-93ba-eca76bbfc003" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MinimumMember_47cefdf4-b92b-490e-8cf6-66e0d8a8f1b8" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_MinimumMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RangeMember_11ab2da1-f51a-4eea-93ba-eca76bbfc003" xlink:to="loc_srt_MinimumMember_47cefdf4-b92b-490e-8cf6-66e0d8a8f1b8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MaximumMember_8d1dc174-045c-4882-93ca-2df4c86d722c" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_MaximumMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RangeMember_11ab2da1-f51a-4eea-93ba-eca76bbfc003" xlink:to="loc_srt_MaximumMember_8d1dc174-045c-4882-93ca-2df4c86d722c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_StatementScenarioAxis_76c4845d-47c9-4c8c-9e71-5c9ccdc707d4" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_StatementScenarioAxis"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable_dd9eac04-4636-452c-90ef-387cb63090a7" xlink:to="loc_srt_StatementScenarioAxis_76c4845d-47c9-4c8c-9e71-5c9ccdc707d4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ScenarioUnspecifiedDomain_9a896223-a12f-406d-b855-32f6e51a54c8" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_ScenarioUnspecifiedDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_StatementScenarioAxis_76c4845d-47c9-4c8c-9e71-5c9ccdc707d4" xlink:to="loc_srt_ScenarioUnspecifiedDomain_9a896223-a12f-406d-b855-32f6e51a54c8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ScenarioForecastMember_6d111d09-c479-4ba6-b2d9-a7153d1cbb0c" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_ScenarioForecastMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_ScenarioUnspecifiedDomain_9a896223-a12f-406d-b855-32f6e51a54c8" xlink:to="loc_srt_ScenarioForecastMember_6d111d09-c479-4ba6-b2d9-a7153d1cbb0c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_1e2bfc49-bf37-4b99-9151-4aefc7e41c80" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentTable_dd9eac04-4636-452c-90ef-387cb63090a7" xlink:to="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_1e2bfc49-bf37-4b99-9151-4aefc7e41c80" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PropertyPlantAndEquipment_54b2013d-3022-4255-9f8f-bf37f2767b6b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PropertyPlantAndEquipment"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_1e2bfc49-bf37-4b99-9151-4aefc7e41c80" xlink:to="loc_ifrs-full_PropertyPlantAndEquipment_54b2013d-3022-4255-9f8f-bf37f2767b6b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_UsefulLifeMeasuredAsPeriodOfTimePropertyPlantAndEquipment_66149d6c-8e0a-4ee7-b01b-8a4d33981e7c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_UsefulLifeMeasuredAsPeriodOfTimePropertyPlantAndEquipment"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfPropertyPlantAndEquipmentLineItems_1e2bfc49-bf37-4b99-9151-4aefc7e41c80" xlink:to="loc_ifrs-full_UsefulLifeMeasuredAsPeriodOfTimePropertyPlantAndEquipment_66149d6c-8e0a-4ee7-b01b-8a4d33981e7c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/RightofuseassetsScheduleofRightofUseAssetsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#RightofuseassetsScheduleofRightofUseAssetsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/RightofuseassetsScheduleofRightofUseAssetsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract_6763909f-d350-4511-b5a5-c7d2d1412b0f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_7d9565de-4b1a-45f8-be4d-33d39ae9a863" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract_6763909f-d350-4511-b5a5-c7d2d1412b0f" xlink:to="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_7d9565de-4b1a-45f8-be4d-33d39ae9a863" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfAssetsAxis_350e1d60-5ae8-4c9a-b5c2-54446ddaa3e9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfAssetsAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_7d9565de-4b1a-45f8-be4d-33d39ae9a863" xlink:to="loc_ifrs-full_ClassesOfAssetsAxis_350e1d60-5ae8-4c9a-b5c2-54446ddaa3e9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfAssetsMember_8460ddb1-7dc4-486a-854e-b475a6054053" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfAssetsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsAxis_350e1d60-5ae8-4c9a-b5c2-54446ddaa3e9" xlink:to="loc_ifrs-full_ClassesOfAssetsMember_8460ddb1-7dc4-486a-854e-b475a6054053" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_WarehouseMember_aec0ef9e-88c1-47c5-b6f8-ffb76c0621c2" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_WarehouseMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsMember_8460ddb1-7dc4-486a-854e-b475a6054053" xlink:to="loc_srt_WarehouseMember_aec0ef9e-88c1-47c5-b6f8-ffb76c0621c2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_StoresAndShowroomsMember_3c5463d3-ec32-494e-8092-79d5e46908b8" xlink:href="onholdingag-20231231.xsd#onholdingag_StoresAndShowroomsMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsMember_8460ddb1-7dc4-486a-854e-b475a6054053" xlink:to="loc_onholdingag_StoresAndShowroomsMember_3c5463d3-ec32-494e-8092-79d5e46908b8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OfficeBuildingMember_0b2dd664-c331-44ba-8606-77d5433f942e" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_OfficeBuildingMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsMember_8460ddb1-7dc4-486a-854e-b475a6054053" xlink:to="loc_srt_OfficeBuildingMember_0b2dd664-c331-44ba-8606-77d5433f942e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_VehiclesMember_15b338db-9b35-49f9-8e85-36fe09e32673" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_VehiclesMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsMember_8460ddb1-7dc4-486a-854e-b475a6054053" xlink:to="loc_ifrs-full_VehiclesMember_15b338db-9b35-49f9-8e85-36fe09e32673" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_2820e233-b2e9-4371-ab90-c4bcf39c34ef" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_7d9565de-4b1a-45f8-be4d-33d39ae9a863" xlink:to="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_2820e233-b2e9-4371-ab90-c4bcf39c34ef" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CarryingAmountMember_76080cbc-da2f-4f78-a402-f6bcdea3abe1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CarryingAmountMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_2820e233-b2e9-4371-ab90-c4bcf39c34ef" xlink:to="loc_ifrs-full_CarryingAmountMember_76080cbc-da2f-4f78-a402-f6bcdea3abe1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GrossCarryingAmountMember_68421dd6-b7f8-4cb9-b05b-f67c411081c5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GrossCarryingAmountMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountMember_76080cbc-da2f-4f78-a402-f6bcdea3abe1" xlink:to="loc_ifrs-full_GrossCarryingAmountMember_68421dd6-b7f8-4cb9-b05b-f67c411081c5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AccumulatedDepreciationAndAmortisationMember_c6f2e54a-59aa-487e-8c6c-dfb07e2b92e1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AccumulatedDepreciationAndAmortisationMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountMember_76080cbc-da2f-4f78-a402-f6bcdea3abe1" xlink:to="loc_ifrs-full_AccumulatedDepreciationAndAmortisationMember_c6f2e54a-59aa-487e-8c6c-dfb07e2b92e1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_83d2b935-f2b7-4964-a3ad-cba33b4874a4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_7d9565de-4b1a-45f8-be4d-33d39ae9a863" xlink:to="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_83d2b935-f2b7-4964-a3ad-cba33b4874a4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RightofuseAssets_ba134cef-0fa5-4d3d-b495-f4587b711090" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RightofuseAssets"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_83d2b935-f2b7-4964-a3ad-cba33b4874a4" xlink:to="loc_ifrs-full_RightofuseAssets_ba134cef-0fa5-4d3d-b495-f4587b711090" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_RightOfUseAssetsIncreaseDecreaseDueToModificationOfLeaseTerms_e4b6baf0-2777-47aa-adfb-2070848651ca" xlink:href="onholdingag-20231231.xsd#onholdingag_RightOfUseAssetsIncreaseDecreaseDueToModificationOfLeaseTerms"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_83d2b935-f2b7-4964-a3ad-cba33b4874a4" xlink:to="loc_onholdingag_RightOfUseAssetsIncreaseDecreaseDueToModificationOfLeaseTerms_e4b6baf0-2777-47aa-adfb-2070848651ca" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdditionsToRightofuseAssets_3b37c410-92f2-4abe-95bc-007fe02220be" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdditionsToRightofuseAssets"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_83d2b935-f2b7-4964-a3ad-cba33b4874a4" xlink:to="loc_ifrs-full_AdditionsToRightofuseAssets_3b37c410-92f2-4abe-95bc-007fe02220be" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisposalOfRightOfUseAssets_c8c4f175-4741-492b-a7b3-4e7f87b22ad9" xlink:href="onholdingag-20231231.xsd#onholdingag_DisposalOfRightOfUseAssets"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_83d2b935-f2b7-4964-a3ad-cba33b4874a4" xlink:to="loc_onholdingag_DisposalOfRightOfUseAssets_c8c4f175-4741-492b-a7b3-4e7f87b22ad9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DepreciationRightofuseAssets_4d585934-96fe-4076-bae3-fc2316e15409" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DepreciationRightofuseAssets"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_83d2b935-f2b7-4964-a3ad-cba33b4874a4" xlink:to="loc_ifrs-full_DepreciationRightofuseAssets_4d585934-96fe-4076-bae3-fc2316e15409" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncreaseDecreaseThroughNetExchangeDifferencesRightOfUseAssets_b649311a-83c2-436c-92c1-bf4d8a670e44" xlink:href="onholdingag-20231231.xsd#onholdingag_IncreaseDecreaseThroughNetExchangeDifferencesRightOfUseAssets"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_83d2b935-f2b7-4964-a3ad-cba33b4874a4" xlink:to="loc_onholdingag_IncreaseDecreaseThroughNetExchangeDifferencesRightOfUseAssets_b649311a-83c2-436c-92c1-bf4d8a670e44" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RightofuseAssets_a562377c-155c-4e7b-83f4-700eeadbdf16" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RightofuseAssets"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_83d2b935-f2b7-4964-a3ad-cba33b4874a4" xlink:to="loc_ifrs-full_RightofuseAssets_a562377c-155c-4e7b-83f4-700eeadbdf16" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/RightofuseassetsNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#RightofuseassetsNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/RightofuseassetsNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract_85cd9f3a-1eb8-41bb-babc-f54eeef8e21a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_33fa7fa4-0378-4df5-aa9b-a14014d2b00c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract_85cd9f3a-1eb8-41bb-babc-f54eeef8e21a" xlink:to="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_33fa7fa4-0378-4df5-aa9b-a14014d2b00c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfAssetsAxis_2eccfc3b-d8c7-4d24-a6c2-199d7557002e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfAssetsAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_33fa7fa4-0378-4df5-aa9b-a14014d2b00c" xlink:to="loc_ifrs-full_ClassesOfAssetsAxis_2eccfc3b-d8c7-4d24-a6c2-199d7557002e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfAssetsMember_bc9ffc32-c23f-4c65-bc8b-e0c774cba861" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfAssetsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsAxis_2eccfc3b-d8c7-4d24-a6c2-199d7557002e" xlink:to="loc_ifrs-full_ClassesOfAssetsMember_bc9ffc32-c23f-4c65-bc8b-e0c774cba861" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_WarehouseMember_1ab2f3e7-694b-4e20-88c2-d4462ca59162" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_WarehouseMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsMember_bc9ffc32-c23f-4c65-bc8b-e0c774cba861" xlink:to="loc_srt_WarehouseMember_1ab2f3e7-694b-4e20-88c2-d4462ca59162" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LeasedLocationsMember_ffaa8125-2b70-450d-9f57-7a4e7fff8f58" xlink:href="onholdingag-20231231.xsd#onholdingag_LeasedLocationsMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsMember_bc9ffc32-c23f-4c65-bc8b-e0c774cba861" xlink:to="loc_onholdingag_LeasedLocationsMember_ffaa8125-2b70-450d-9f57-7a4e7fff8f58" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_74a41cf2-fcbe-430e-bc90-9804b594dd4e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_33fa7fa4-0378-4df5-aa9b-a14014d2b00c" xlink:to="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_74a41cf2-fcbe-430e-bc90-9804b594dd4e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdditionsToRightofuseAssets_8c6d6ca1-0dbe-4782-9db7-dc092e3b399c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdditionsToRightofuseAssets"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_74a41cf2-fcbe-430e-bc90-9804b594dd4e" xlink:to="loc_ifrs-full_AdditionsToRightofuseAssets_8c6d6ca1-0dbe-4782-9db7-dc092e3b399c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_RightOfUseAssetsIncreaseDecreaseDueToModificationOfLeaseTerms_39a33e31-27f0-4197-a70b-1cf28d0adca8" xlink:href="onholdingag-20231231.xsd#onholdingag_RightOfUseAssetsIncreaseDecreaseDueToModificationOfLeaseTerms"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_74a41cf2-fcbe-430e-bc90-9804b594dd4e" xlink:to="loc_onholdingag_RightOfUseAssetsIncreaseDecreaseDueToModificationOfLeaseTerms_39a33e31-27f0-4197-a70b-1cf28d0adca8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncomeFromSubleasingRightofuseAssets_afad7890-14ed-4c67-b198-e39160f151d5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncomeFromSubleasingRightofuseAssets"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_74a41cf2-fcbe-430e-bc90-9804b594dd4e" xlink:to="loc_ifrs-full_IncomeFromSubleasingRightofuseAssets_afad7890-14ed-4c67-b198-e39160f151d5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/RightofuseassetsAccountingPolicyDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#RightofuseassetsAccountingPolicyDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/RightofuseassetsAccountingPolicyDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract_690f99ef-6d20-417a-82b2-77cf26c56ee0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_569b8831-c796-4a80-8a7f-cae0e05a9453" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsAbstract_690f99ef-6d20-417a-82b2-77cf26c56ee0" xlink:to="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_569b8831-c796-4a80-8a7f-cae0e05a9453" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfAssetsAxis_e1dccfe3-e49b-474a-8af6-3b95afdb52f5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfAssetsAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_569b8831-c796-4a80-8a7f-cae0e05a9453" xlink:to="loc_ifrs-full_ClassesOfAssetsAxis_e1dccfe3-e49b-474a-8af6-3b95afdb52f5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfAssetsMember_8e828f79-b4d5-47f4-9488-1b49369d455d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfAssetsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsAxis_e1dccfe3-e49b-474a-8af6-3b95afdb52f5" xlink:to="loc_ifrs-full_ClassesOfAssetsMember_8e828f79-b4d5-47f4-9488-1b49369d455d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_WarehouseMember_102947f1-1c54-4060-be66-95a88c86dc00" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_WarehouseMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsMember_8e828f79-b4d5-47f4-9488-1b49369d455d" xlink:to="loc_srt_WarehouseMember_102947f1-1c54-4060-be66-95a88c86dc00" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OfficeBuildingMember_7a921669-3b87-4915-90aa-f45b95921670" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_OfficeBuildingMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsMember_8e828f79-b4d5-47f4-9488-1b49369d455d" xlink:to="loc_srt_OfficeBuildingMember_7a921669-3b87-4915-90aa-f45b95921670" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_StoresAndShowroomsMember_c38b2023-36e4-4da4-ba46-b7390f55bf4e" xlink:href="onholdingag-20231231.xsd#onholdingag_StoresAndShowroomsMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsMember_8e828f79-b4d5-47f4-9488-1b49369d455d" xlink:to="loc_onholdingag_StoresAndShowroomsMember_c38b2023-36e4-4da4-ba46-b7390f55bf4e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_VehiclesMember_92ea9be1-f6e7-4e82-93ea-1f66b6168034" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_VehiclesMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfAssetsMember_8e828f79-b4d5-47f4-9488-1b49369d455d" xlink:to="loc_ifrs-full_VehiclesMember_92ea9be1-f6e7-4e82-93ea-1f66b6168034" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeAxis_899dd012-f3b0-4f02-be09-3d5aceb9a065" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RangeAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_569b8831-c796-4a80-8a7f-cae0e05a9453" xlink:to="loc_srt_RangeAxis_899dd012-f3b0-4f02-be09-3d5aceb9a065" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_ae169381-dba9-40e5-af3f-f21b4fd63591" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RangeMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RangeAxis_899dd012-f3b0-4f02-be09-3d5aceb9a065" xlink:to="loc_srt_RangeMember_ae169381-dba9-40e5-af3f-f21b4fd63591" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MinimumMember_e477a93c-8601-47ab-a737-f6129bc1911f" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_MinimumMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RangeMember_ae169381-dba9-40e5-af3f-f21b4fd63591" xlink:to="loc_srt_MinimumMember_e477a93c-8601-47ab-a737-f6129bc1911f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MaximumMember_3893bd07-26ee-42f3-9ca1-88c57efb637a" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_MaximumMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RangeMember_ae169381-dba9-40e5-af3f-f21b4fd63591" xlink:to="loc_srt_MaximumMember_3893bd07-26ee-42f3-9ca1-88c57efb637a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_6fc437e1-1206-4406-963e-d451b2b84ec7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsTable_569b8831-c796-4a80-8a7f-cae0e05a9453" xlink:to="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_6fc437e1-1206-4406-963e-d451b2b84ec7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AverageLeaseContractTerm_5502ae4a-db95-4828-9448-789f9602bbe6" xlink:href="onholdingag-20231231.xsd#onholdingag_AverageLeaseContractTerm"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_6fc437e1-1206-4406-963e-d451b2b84ec7" xlink:to="loc_onholdingag_AverageLeaseContractTerm_5502ae4a-db95-4828-9448-789f9602bbe6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_UsefulLifeMeasuredAsPeriodOfTimeRightOfUseAssets_85176e03-6e26-4edb-9244-56f9966885b8" xlink:href="onholdingag-20231231.xsd#onholdingag_UsefulLifeMeasuredAsPeriodOfTimeRightOfUseAssets"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfQuantitativeInformationAboutRightofuseAssetsLineItems_6fc437e1-1206-4406-963e-d451b2b84ec7" xlink:to="loc_onholdingag_UsefulLifeMeasuredAsPeriodOfTimeRightOfUseAssets_85176e03-6e26-4edb-9244-56f9966885b8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/IntangibleassetsScheduleofIntangibleAssetsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#IntangibleassetsScheduleofIntangibleAssetsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/IntangibleassetsScheduleofIntangibleAssetsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IntangibleAssetsAndGoodwillAbstract_883c2f1c-6fd1-446f-afa2-e48c9f0e720a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IntangibleAssetsAndGoodwillAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfIntangibleAssetsTable_20d1d1a5-4c10-4a91-9542-4e02cb9eb164" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfIntangibleAssetsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IntangibleAssetsAndGoodwillAbstract_883c2f1c-6fd1-446f-afa2-e48c9f0e720a" xlink:to="loc_ifrs-full_DisclosureOfIntangibleAssetsTable_20d1d1a5-4c10-4a91-9542-4e02cb9eb164" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfIntangibleAssetsAndGoodwillAxis_bd88fad0-757f-4078-ae6c-135700a39232" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfIntangibleAssetsAndGoodwillAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsTable_20d1d1a5-4c10-4a91-9542-4e02cb9eb164" xlink:to="loc_ifrs-full_ClassesOfIntangibleAssetsAndGoodwillAxis_bd88fad0-757f-4078-ae6c-135700a39232" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IntangibleAssetsAndGoodwillMember_c47591c3-8699-4841-8a93-5431568c09bc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IntangibleAssetsAndGoodwillMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfIntangibleAssetsAndGoodwillAxis_bd88fad0-757f-4078-ae6c-135700a39232" xlink:to="loc_ifrs-full_IntangibleAssetsAndGoodwillMember_c47591c3-8699-4841-8a93-5431568c09bc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CopyrightsPatentsAndOtherIndustrialPropertyRightsServiceAndOperatingRightsMember_db6a8705-c87b-41f5-935c-580740e91958" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CopyrightsPatentsAndOtherIndustrialPropertyRightsServiceAndOperatingRightsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IntangibleAssetsAndGoodwillMember_c47591c3-8699-4841-8a93-5431568c09bc" xlink:to="loc_ifrs-full_CopyrightsPatentsAndOtherIndustrialPropertyRightsServiceAndOperatingRightsMember_db6a8705-c87b-41f5-935c-580740e91958" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ComputerSoftwareMember_f0f681b5-a1e4-4f3c-a4de-8476e380182e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ComputerSoftwareMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IntangibleAssetsAndGoodwillMember_c47591c3-8699-4841-8a93-5431568c09bc" xlink:to="loc_ifrs-full_ComputerSoftwareMember_f0f681b5-a1e4-4f3c-a4de-8476e380182e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GoodwillMember_057cb5ef-e2e3-4bb4-aec3-80e3012746a6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GoodwillMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IntangibleAssetsAndGoodwillMember_c47591c3-8699-4841-8a93-5431568c09bc" xlink:to="loc_ifrs-full_GoodwillMember_057cb5ef-e2e3-4bb4-aec3-80e3012746a6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_11d0bbd6-f2d0-4d35-821d-d094bf5dc373" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsTable_20d1d1a5-4c10-4a91-9542-4e02cb9eb164" xlink:to="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_11d0bbd6-f2d0-4d35-821d-d094bf5dc373" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CarryingAmountMember_e7363d78-e82b-405a-9f09-f46b063cfef0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CarryingAmountMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis_11d0bbd6-f2d0-4d35-821d-d094bf5dc373" xlink:to="loc_ifrs-full_CarryingAmountMember_e7363d78-e82b-405a-9f09-f46b063cfef0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GrossCarryingAmountMember_719a513b-c93f-4cf3-a867-5532eb09d280" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GrossCarryingAmountMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountMember_e7363d78-e82b-405a-9f09-f46b063cfef0" xlink:to="loc_ifrs-full_GrossCarryingAmountMember_719a513b-c93f-4cf3-a867-5532eb09d280" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AccumulatedDepreciationAndAmortisationMember_6a868c2a-c964-466a-8ffc-5aa3f4cc9bef" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AccumulatedDepreciationAndAmortisationMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CarryingAmountMember_e7363d78-e82b-405a-9f09-f46b063cfef0" xlink:to="loc_ifrs-full_AccumulatedDepreciationAndAmortisationMember_6a868c2a-c964-466a-8ffc-5aa3f4cc9bef" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_f6bb5ff6-5f16-42ca-bf95-4c2346a8916c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfIntangibleAssetsLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsTable_20d1d1a5-4c10-4a91-9542-4e02cb9eb164" xlink:to="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_f6bb5ff6-5f16-42ca-bf95-4c2346a8916c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IntangibleAssetsAndGoodwill_8bd98dd1-bdb1-4eff-9c97-1e66b921bc68" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IntangibleAssetsAndGoodwill"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_f6bb5ff6-5f16-42ca-bf95-4c2346a8916c" xlink:to="loc_ifrs-full_IntangibleAssetsAndGoodwill_8bd98dd1-bdb1-4eff-9c97-1e66b921bc68" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdditionsOtherThanThroughBusinessCombinationsIntangibleAssetsOtherThanGoodwill_fc2385c7-210c-4e64-b0f9-ed78cd49d9c1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdditionsOtherThanThroughBusinessCombinationsIntangibleAssetsOtherThanGoodwill"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_f6bb5ff6-5f16-42ca-bf95-4c2346a8916c" xlink:to="loc_ifrs-full_AdditionsOtherThanThroughBusinessCombinationsIntangibleAssetsOtherThanGoodwill_fc2385c7-210c-4e64-b0f9-ed78cd49d9c1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisposalsIntangibleAssetsAndGoodwill_32b4d038-1d7b-4da5-938a-51fbadfa481c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisposalsIntangibleAssetsAndGoodwill"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_f6bb5ff6-5f16-42ca-bf95-4c2346a8916c" xlink:to="loc_ifrs-full_DisposalsIntangibleAssetsAndGoodwill_32b4d038-1d7b-4da5-938a-51fbadfa481c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AmortisationIntangibleAssetsOtherThanGoodwill_541c2d32-a03f-4e89-bcdd-52ec7430fd44" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AmortisationIntangibleAssetsOtherThanGoodwill"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_f6bb5ff6-5f16-42ca-bf95-4c2346a8916c" xlink:to="loc_ifrs-full_AmortisationIntangibleAssetsOtherThanGoodwill_541c2d32-a03f-4e89-bcdd-52ec7430fd44" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesIntangibleAssetsAndGoodwill_25608c5c-1b2c-46e4-bfce-2805360f3216" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesIntangibleAssetsAndGoodwill"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_f6bb5ff6-5f16-42ca-bf95-4c2346a8916c" xlink:to="loc_ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesIntangibleAssetsAndGoodwill_25608c5c-1b2c-46e4-bfce-2805360f3216" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IntangibleAssetsAndGoodwill_4a1e865a-e12b-43b0-b87f-5a8163c5d11c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IntangibleAssetsAndGoodwill"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_f6bb5ff6-5f16-42ca-bf95-4c2346a8916c" xlink:to="loc_ifrs-full_IntangibleAssetsAndGoodwill_4a1e865a-e12b-43b0-b87f-5a8163c5d11c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/IntangibleassetsNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#IntangibleassetsNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/IntangibleassetsNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IntangibleAssetsAndGoodwillAbstract_dd801442-5d37-42d0-91e2-d0935729daca" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IntangibleAssetsAndGoodwillAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfIntangibleAssetsTable_deb4fa23-73ac-4074-b608-523374cd32d4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfIntangibleAssetsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IntangibleAssetsAndGoodwillAbstract_dd801442-5d37-42d0-91e2-d0935729daca" xlink:to="loc_ifrs-full_DisclosureOfIntangibleAssetsTable_deb4fa23-73ac-4074-b608-523374cd32d4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfIntangibleAssetsAndGoodwillAxis_d7056980-ec4e-4250-a5b4-20e0c9454004" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfIntangibleAssetsAndGoodwillAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsTable_deb4fa23-73ac-4074-b608-523374cd32d4" xlink:to="loc_ifrs-full_ClassesOfIntangibleAssetsAndGoodwillAxis_d7056980-ec4e-4250-a5b4-20e0c9454004" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IntangibleAssetsAndGoodwillMember_7b876543-34bd-457e-885b-8b9ec14f72bc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IntangibleAssetsAndGoodwillMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfIntangibleAssetsAndGoodwillAxis_d7056980-ec4e-4250-a5b4-20e0c9454004" xlink:to="loc_ifrs-full_IntangibleAssetsAndGoodwillMember_7b876543-34bd-457e-885b-8b9ec14f72bc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IntangibleAssetsUnderDevelopmentMember_d98652aa-1a40-444b-a661-bb1df3c14bb4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IntangibleAssetsUnderDevelopmentMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IntangibleAssetsAndGoodwillMember_7b876543-34bd-457e-885b-8b9ec14f72bc" xlink:to="loc_ifrs-full_IntangibleAssetsUnderDevelopmentMember_d98652aa-1a40-444b-a661-bb1df3c14bb4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CopyrightsPatentsAndOtherIndustrialPropertyRightsServiceAndOperatingRightsMember_1a762ad0-18d0-40c7-b65d-c20e99d2cd27" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CopyrightsPatentsAndOtherIndustrialPropertyRightsServiceAndOperatingRightsMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IntangibleAssetsAndGoodwillMember_7b876543-34bd-457e-885b-8b9ec14f72bc" xlink:to="loc_ifrs-full_CopyrightsPatentsAndOtherIndustrialPropertyRightsServiceAndOperatingRightsMember_1a762ad0-18d0-40c7-b65d-c20e99d2cd27" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ComputerSoftwareMember_b14e5581-067a-4e07-9a24-2e664bf55b80" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ComputerSoftwareMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IntangibleAssetsAndGoodwillMember_7b876543-34bd-457e-885b-8b9ec14f72bc" xlink:to="loc_ifrs-full_ComputerSoftwareMember_b14e5581-067a-4e07-9a24-2e664bf55b80" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CapitalisedDevelopmentExpenditureMember_0054bf18-41e2-44f6-bc33-b6db6f6489c5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CapitalisedDevelopmentExpenditureMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_IntangibleAssetsAndGoodwillMember_7b876543-34bd-457e-885b-8b9ec14f72bc" xlink:to="loc_ifrs-full_CapitalisedDevelopmentExpenditureMember_0054bf18-41e2-44f6-bc33-b6db6f6489c5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TypesOfSharebasedPaymentArrangementsAxis_bec4137a-eee9-4716-a2e4-f92b76fe125c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TypesOfSharebasedPaymentArrangementsAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsTable_deb4fa23-73ac-4074-b608-523374cd32d4" xlink:to="loc_ifrs-full_TypesOfSharebasedPaymentArrangementsAxis_bec4137a-eee9-4716-a2e4-f92b76fe125c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SharebasedPaymentArrangementsMember_60d73194-54dd-4f96-a511-b7fb290532b2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SharebasedPaymentArrangementsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TypesOfSharebasedPaymentArrangementsAxis_bec4137a-eee9-4716-a2e4-f92b76fe125c" xlink:to="loc_ifrs-full_SharebasedPaymentArrangementsMember_60d73194-54dd-4f96-a511-b7fb290532b2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ServiceLicenseAndInvestmentAgreementSLIA2019Member_be9b6304-4b74-4cd0-b76c-52b79d7942c2" xlink:href="onholdingag-20231231.xsd#onholdingag_ServiceLicenseAndInvestmentAgreementSLIA2019Member"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SharebasedPaymentArrangementsMember_60d73194-54dd-4f96-a511-b7fb290532b2" xlink:to="loc_onholdingag_ServiceLicenseAndInvestmentAgreementSLIA2019Member_be9b6304-4b74-4cd0-b76c-52b79d7942c2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeAxis_f3f9d672-b68e-483a-87d5-d8c1c57741c8" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RangeAxis"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsTable_deb4fa23-73ac-4074-b608-523374cd32d4" xlink:to="loc_srt_RangeAxis_f3f9d672-b68e-483a-87d5-d8c1c57741c8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_b548e673-4ddb-4153-9fdf-932a09df5f77" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RangeMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RangeAxis_f3f9d672-b68e-483a-87d5-d8c1c57741c8" xlink:to="loc_srt_RangeMember_b548e673-4ddb-4153-9fdf-932a09df5f77" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MinimumMember_434086b1-4703-483d-856d-e62ddcc8a065" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_MinimumMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RangeMember_b548e673-4ddb-4153-9fdf-932a09df5f77" xlink:to="loc_srt_MinimumMember_434086b1-4703-483d-856d-e62ddcc8a065" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MaximumMember_0d585dab-bd6f-4d7c-a451-830454125454" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_MaximumMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RangeMember_b548e673-4ddb-4153-9fdf-932a09df5f77" xlink:to="loc_srt_MaximumMember_0d585dab-bd6f-4d7c-a451-830454125454" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_03277be1-3c62-4605-8087-b897d8f446f8" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfIntangibleAssetsLineItems"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsTable_deb4fa23-73ac-4074-b608-523374cd32d4" xlink:to="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_03277be1-3c62-4605-8087-b897d8f446f8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IntangibleAssetsAndGoodwill_d4445a43-a6b0-4293-8009-b709fe0fce35" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IntangibleAssetsAndGoodwill"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_03277be1-3c62-4605-8087-b897d8f446f8" xlink:to="loc_ifrs-full_IntangibleAssetsAndGoodwill_d4445a43-a6b0-4293-8009-b709fe0fce35" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ResearchAndDevelopmentExpense_e7a3844e-5752-4f93-a1d0-8e0e6b569fcc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ResearchAndDevelopmentExpense"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_03277be1-3c62-4605-8087-b897d8f446f8" xlink:to="loc_ifrs-full_ResearchAndDevelopmentExpense_e7a3844e-5752-4f93-a1d0-8e0e6b569fcc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ImpairmentLossRecognisedInProfitOrLossGoodwill_60b2859f-483c-49b4-a43c-1027877a740d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ImpairmentLossRecognisedInProfitOrLossGoodwill"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_03277be1-3c62-4605-8087-b897d8f446f8" xlink:to="loc_ifrs-full_ImpairmentLossRecognisedInProfitOrLossGoodwill_60b2859f-483c-49b4-a43c-1027877a740d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GoodwillExpectedDeductibleForTaxPurposes_a9fdab0a-db56-4b8f-89cb-a795855b234d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GoodwillExpectedDeductibleForTaxPurposes"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_03277be1-3c62-4605-8087-b897d8f446f8" xlink:to="loc_ifrs-full_GoodwillExpectedDeductibleForTaxPurposes_a9fdab0a-db56-4b8f-89cb-a795855b234d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_UsefulLifeMeasuredAsPeriodOfTimeIntangibleAssetsOtherThanGoodwill_9380da53-e759-43d7-af96-c805254324ac" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_UsefulLifeMeasuredAsPeriodOfTimeIntangibleAssetsOtherThanGoodwill"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_03277be1-3c62-4605-8087-b897d8f446f8" xlink:to="loc_ifrs-full_UsefulLifeMeasuredAsPeriodOfTimeIntangibleAssetsOtherThanGoodwill_9380da53-e759-43d7-af96-c805254324ac" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DescriptionOfDiscountRatesAppliedToCashFlowProjections_227e5dff-1335-4ceb-be18-5fbc9c9aa628" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DescriptionOfDiscountRatesAppliedToCashFlowProjections"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfIntangibleAssetsLineItems_03277be1-3c62-4605-8087-b897d8f446f8" xlink:to="loc_ifrs-full_DescriptionOfDiscountRatesAppliedToCashFlowProjections_227e5dff-1335-4ceb-be18-5fbc9c9aa628" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/OthercurrentoperatingassetsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#OthercurrentoperatingassetsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/OthercurrentoperatingassetsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_72137d04-080c-4714-a8eb-13698124dd63" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentPrepaidExpenses_e3153952-7d97-409d-b3c7-bbe363f3842f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentPrepaidExpenses"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_72137d04-080c-4714-a8eb-13698124dd63" xlink:to="loc_ifrs-full_CurrentPrepaidExpenses_e3153952-7d97-409d-b3c7-bbe363f3842f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentValueAddedTaxReceivables_77076090-eaa9-46e4-b9a2-11f42a826cc5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentValueAddedTaxReceivables"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_72137d04-080c-4714-a8eb-13698124dd63" xlink:to="loc_ifrs-full_CurrentValueAddedTaxReceivables_77076090-eaa9-46e4-b9a2-11f42a826cc5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentReceivablesFromTaxesOtherThanIncomeTax_c1a9f12b-d1bc-4e9d-b9c2-4212ed3ed0d3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentReceivablesFromTaxesOtherThanIncomeTax"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_72137d04-080c-4714-a8eb-13698124dd63" xlink:to="loc_ifrs-full_CurrentReceivablesFromTaxesOtherThanIncomeTax_c1a9f12b-d1bc-4e9d-b9c2-4212ed3ed0d3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherCurrentAssets_3e0b73e1-edc9-4ca4-91ce-bd81ca044089" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherCurrentAssets"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_72137d04-080c-4714-a8eb-13698124dd63" xlink:to="loc_ifrs-full_OtherCurrentAssets_3e0b73e1-edc9-4ca4-91ce-bd81ca044089" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherCurrentNonfinancialAssets_2c689204-c70c-4ae9-89ed-cba2bc2f10e2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherCurrentNonfinancialAssets"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_72137d04-080c-4714-a8eb-13698124dd63" xlink:to="loc_ifrs-full_OtherCurrentNonfinancialAssets_2c689204-c70c-4ae9-89ed-cba2bc2f10e2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/OthercurrentoperatingliabilitiesDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#OthercurrentoperatingliabilitiesDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/OthercurrentoperatingliabilitiesDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_d2088965-4823-4c3e-bda2-593d48542b6c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AccrualsClassifiedAsCurrent_986c9dc7-e1e2-4b9a-92b8-30d111cddf6b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AccrualsClassifiedAsCurrent"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_d2088965-4823-4c3e-bda2-593d48542b6c" xlink:to="loc_ifrs-full_AccrualsClassifiedAsCurrent_986c9dc7-e1e2-4b9a-92b8-30d111cddf6b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ShorttermEmployeeBenefitsAccruals_429b4529-2902-4905-bdab-09058c234a78" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ShorttermEmployeeBenefitsAccruals"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_d2088965-4823-4c3e-bda2-593d48542b6c" xlink:to="loc_ifrs-full_ShorttermEmployeeBenefitsAccruals_429b4529-2902-4905-bdab-09058c234a78" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentValueAddedTaxPayables_8065c231-76c7-4257-aa85-657ca7f70cab" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentValueAddedTaxPayables"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_d2088965-4823-4c3e-bda2-593d48542b6c" xlink:to="loc_ifrs-full_CurrentValueAddedTaxPayables_8065c231-76c7-4257-aa85-657ca7f70cab" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentPayablesOnSocialSecurityAndTaxesOtherThanIncomeTax_8027edcf-f52d-4c61-86b8-2d3f5f8ea6a9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentPayablesOnSocialSecurityAndTaxesOtherThanIncomeTax"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_d2088965-4823-4c3e-bda2-593d48542b6c" xlink:to="loc_ifrs-full_CurrentPayablesOnSocialSecurityAndTaxesOtherThanIncomeTax_8027edcf-f52d-4c61-86b8-2d3f5f8ea6a9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherCurrentPayables_c60fd1ac-7325-443d-b1aa-db1bfc4fba36" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherCurrentPayables"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_d2088965-4823-4c3e-bda2-593d48542b6c" xlink:to="loc_ifrs-full_OtherCurrentPayables_c60fd1ac-7325-443d-b1aa-db1bfc4fba36" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherCurrentOperatingLiabilities_7eb35048-f889-499c-8262-e87f2b2ed129" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherCurrentOperatingLiabilities"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_d2088965-4823-4c3e-bda2-593d48542b6c" xlink:to="loc_onholdingag_OtherCurrentOperatingLiabilities_7eb35048-f889-499c-8262-e87f2b2ed129" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherCurrentNonfinancialLiabilities_dfc9803e-dc59-439e-a3e0-86ff30106e9f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherCurrentNonfinancialLiabilities"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_d2088965-4823-4c3e-bda2-593d48542b6c" xlink:to="loc_ifrs-full_OtherCurrentNonfinancialLiabilities_dfc9803e-dc59-439e-a3e0-86ff30106e9f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/NetcashandcashequivalentsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#NetcashandcashequivalentsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/NetcashandcashequivalentsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_72c44e62-13ac-4e17-b2dd-4fc3f26f7785" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_19d4d14b-bc56-49fe-a654-78d3ced141fd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SubclassificationsOfAssetsLiabilitiesAndEquitiesAbstract_72c44e62-13ac-4e17-b2dd-4fc3f26f7785" xlink:to="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_19d4d14b-bc56-49fe-a654-78d3ced141fd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_BorrowingsByNameAxis_e125c312-38f1-46fd-b76d-288ec39e1461" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_BorrowingsByNameAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_19d4d14b-bc56-49fe-a654-78d3ced141fd" xlink:to="loc_ifrs-full_BorrowingsByNameAxis_e125c312-38f1-46fd-b76d-288ec39e1461" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_BorrowingsByNameMember_9c4d464a-f4dd-4778-9894-491c07108789" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_BorrowingsByNameMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_BorrowingsByNameAxis_e125c312-38f1-46fd-b76d-288ec39e1461" xlink:to="loc_ifrs-full_BorrowingsByNameMember_9c4d464a-f4dd-4778-9894-491c07108789" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_BankOverdraftFacilityFourCHFMember_56423a6d-baba-4a43-8eb2-cab0e47c1038" xlink:href="onholdingag-20231231.xsd#onholdingag_BankOverdraftFacilityFourCHFMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_BorrowingsByNameMember_9c4d464a-f4dd-4778-9894-491c07108789" xlink:to="loc_onholdingag_BankOverdraftFacilityFourCHFMember_56423a6d-baba-4a43-8eb2-cab0e47c1038" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_c76d7e9c-5189-4a83-a534-2d9a8e829210" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_19d4d14b-bc56-49fe-a654-78d3ced141fd" xlink:to="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_c76d7e9c-5189-4a83-a534-2d9a8e829210" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_BalancesWithBanks_2d026a26-ba22-4e6b-b057-56d02b2fc66f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_BalancesWithBanks"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_c76d7e9c-5189-4a83-a534-2d9a8e829210" xlink:to="loc_ifrs-full_BalancesWithBanks_2d026a26-ba22-4e6b-b057-56d02b2fc66f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_BankingArrangementsClassifiedAsCashEquivalents_02508403-482f-4a5f-ba55-77664421bb0e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_BankingArrangementsClassifiedAsCashEquivalents"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_c76d7e9c-5189-4a83-a534-2d9a8e829210" xlink:to="loc_ifrs-full_BankingArrangementsClassifiedAsCashEquivalents_02508403-482f-4a5f-ba55-77664421bb0e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ShorttermDepositsClassifiedAsCashEquivalents_7427ce2a-69ec-4e7f-acd8-afb35b3bb0cb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ShorttermDepositsClassifiedAsCashEquivalents"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_c76d7e9c-5189-4a83-a534-2d9a8e829210" xlink:to="loc_ifrs-full_ShorttermDepositsClassifiedAsCashEquivalents_7427ce2a-69ec-4e7f-acd8-afb35b3bb0cb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CashAndCashEquivalentsIfDifferentFromStatementOfFinancialPosition_47db0796-63fa-4781-b1d9-35851005a7ff" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CashAndCashEquivalentsIfDifferentFromStatementOfFinancialPosition"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_c76d7e9c-5189-4a83-a534-2d9a8e829210" xlink:to="loc_ifrs-full_CashAndCashEquivalentsIfDifferentFromStatementOfFinancialPosition_47db0796-63fa-4781-b1d9-35851005a7ff" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RestrictedCashAndCashEquivalents_fd85898d-9765-4519-8643-26f3b5f08a09" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RestrictedCashAndCashEquivalents"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_c76d7e9c-5189-4a83-a534-2d9a8e829210" xlink:to="loc_ifrs-full_RestrictedCashAndCashEquivalents_fd85898d-9765-4519-8643-26f3b5f08a09" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LineCreditFacilityMaximumBorrowingCapacity_7d468b6f-9e06-4251-a02a-832b675b516d" xlink:href="onholdingag-20231231.xsd#onholdingag_LineCreditFacilityMaximumBorrowingCapacity"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_c76d7e9c-5189-4a83-a534-2d9a8e829210" xlink:to="loc_onholdingag_LineCreditFacilityMaximumBorrowingCapacity_7d468b6f-9e06-4251-a02a-832b675b516d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/OthercurrentfinancialassetsScheduleofOtherCurrentFinancialAssetsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#OthercurrentfinancialassetsScheduleofOtherCurrentFinancialAssetsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/OthercurrentfinancialassetsScheduleofOtherCurrentFinancialAssetsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsAbstract_ce435020-75d7-4270-8078-d0373cf32635" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsTable_1c47f711-80f2-4852-ba5e-1ec464445ef5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsAbstract_ce435020-75d7-4270-8078-d0373cf32635" xlink:to="loc_ifrs-full_DisclosureOfFinancialAssetsTable_1c47f711-80f2-4852-ba5e-1ec464445ef5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CategoriesOfFinancialAssetsAxis_2f90dd98-1e77-4998-b84d-4ea87b3a206a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CategoriesOfFinancialAssetsAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsTable_1c47f711-80f2-4852-ba5e-1ec464445ef5" xlink:to="loc_ifrs-full_CategoriesOfFinancialAssetsAxis_2f90dd98-1e77-4998-b84d-4ea87b3a206a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinancialAssetsCategoryMember_3860ecc9-71e3-4424-90d4-223a6a1dae85" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinancialAssetsCategoryMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CategoriesOfFinancialAssetsAxis_2f90dd98-1e77-4998-b84d-4ea87b3a206a" xlink:to="loc_ifrs-full_FinancialAssetsCategoryMember_3860ecc9-71e3-4424-90d4-223a6a1dae85" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinancialAssetsAtAmortisedCostCategoryMember_6e2feed3-985c-457f-acc6-4692c7055b0e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinancialAssetsAtAmortisedCostCategoryMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_FinancialAssetsCategoryMember_3860ecc9-71e3-4424-90d4-223a6a1dae85" xlink:to="loc_ifrs-full_FinancialAssetsAtAmortisedCostCategoryMember_6e2feed3-985c-457f-acc6-4692c7055b0e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinancialAssetsAtFairValueThroughProfitOrLossCategoryMember_9111e6d5-a051-49ad-a68f-9400037c5b91" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinancialAssetsAtFairValueThroughProfitOrLossCategoryMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_FinancialAssetsCategoryMember_3860ecc9-71e3-4424-90d4-223a6a1dae85" xlink:to="loc_ifrs-full_FinancialAssetsAtFairValueThroughProfitOrLossCategoryMember_9111e6d5-a051-49ad-a68f-9400037c5b91" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfFinancialAssetsAxis_4953e265-db2b-40cb-bf17-dbd631e3ba69" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfFinancialAssetsAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsTable_1c47f711-80f2-4852-ba5e-1ec464445ef5" xlink:to="loc_ifrs-full_ClassesOfFinancialAssetsAxis_4953e265-db2b-40cb-bf17-dbd631e3ba69" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinancialAssetsMember_b03a4d2c-2ef9-41cc-b090-e94382aba90c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinancialAssetsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfFinancialAssetsAxis_4953e265-db2b-40cb-bf17-dbd631e3ba69" xlink:to="loc_ifrs-full_FinancialAssetsMember_b03a4d2c-2ef9-41cc-b090-e94382aba90c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_CreditCardsMember_1b470037-50df-4556-81c7-ec53396eb8b3" xlink:href="onholdingag-20231231.xsd#onholdingag_CreditCardsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_FinancialAssetsMember_b03a4d2c-2ef9-41cc-b090-e94382aba90c" xlink:to="loc_onholdingag_CreditCardsMember_1b470037-50df-4556-81c7-ec53396eb8b3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DepositAssetsMember_37a50673-4710-4686-b401-fcd9cbd29a80" xlink:href="onholdingag-20231231.xsd#onholdingag_DepositAssetsMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_FinancialAssetsMember_b03a4d2c-2ef9-41cc-b090-e94382aba90c" xlink:to="loc_onholdingag_DepositAssetsMember_37a50673-4710-4686-b401-fcd9cbd29a80" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherMiscellaneousCurrentFinancialAssetsMember_8d50e1e2-a84d-4137-8927-c7cb5a1d1bf8" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherMiscellaneousCurrentFinancialAssetsMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_FinancialAssetsMember_b03a4d2c-2ef9-41cc-b090-e94382aba90c" xlink:to="loc_onholdingag_OtherMiscellaneousCurrentFinancialAssetsMember_8d50e1e2-a84d-4137-8927-c7cb5a1d1bf8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsLineItems_d357fc3a-7830-459f-b18a-434aad1c5b6f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsTable_1c47f711-80f2-4852-ba5e-1ec464445ef5" xlink:to="loc_ifrs-full_DisclosureOfFinancialAssetsLineItems_d357fc3a-7830-459f-b18a-434aad1c5b6f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherCurrentFinancialAssets_813ca9d1-a835-4045-85dc-51ee3dcb7f6d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherCurrentFinancialAssets"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsLineItems_d357fc3a-7830-459f-b18a-434aad1c5b6f" xlink:to="loc_ifrs-full_OtherCurrentFinancialAssets_813ca9d1-a835-4045-85dc-51ee3dcb7f6d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/OthercurrentfinancialassetsNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#OthercurrentfinancialassetsNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/OthercurrentfinancialassetsNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsAbstract_ba7e8dc6-2a20-4c9e-b12e-81ac1d90d551" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentContractAssets_8530a54d-5108-41f1-a4c8-73b3064b4151" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentContractAssets"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsAbstract_ba7e8dc6-2a20-4c9e-b12e-81ac1d90d551" xlink:to="loc_ifrs-full_CurrentContractAssets_8530a54d-5108-41f1-a4c8-73b3064b4151" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/FinancialliabilitiesScheduleofFinancialLiabilitiesDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#FinancialliabilitiesScheduleofFinancialLiabilitiesDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/FinancialliabilitiesScheduleofFinancialLiabilitiesDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialLiabilitiesAbstract_46482f04-e257-4d10-a389-b3bddd7c6b0c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialLiabilitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialLiabilitiesTable_6ef76062-0bb3-4ebc-98a0-bb49a710c0e1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialLiabilitiesTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesAbstract_46482f04-e257-4d10-a389-b3bddd7c6b0c" xlink:to="loc_ifrs-full_DisclosureOfFinancialLiabilitiesTable_6ef76062-0bb3-4ebc-98a0-bb49a710c0e1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CategoriesOfFinancialLiabilitiesAxis_2fe958fc-fc2d-4f25-ae79-b249463e7fc5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CategoriesOfFinancialLiabilitiesAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesTable_6ef76062-0bb3-4ebc-98a0-bb49a710c0e1" xlink:to="loc_ifrs-full_CategoriesOfFinancialLiabilitiesAxis_2fe958fc-fc2d-4f25-ae79-b249463e7fc5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinancialLiabilitiesCategoryMember_32133723-f10c-4752-ad5e-5e1859fff20e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinancialLiabilitiesCategoryMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CategoriesOfFinancialLiabilitiesAxis_2fe958fc-fc2d-4f25-ae79-b249463e7fc5" xlink:to="loc_ifrs-full_FinancialLiabilitiesCategoryMember_32133723-f10c-4752-ad5e-5e1859fff20e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinancialLiabilitiesAtAmortisedCostCategoryMember_3d9409d0-c8fb-4d1b-92d6-25b83b1f96e4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinancialLiabilitiesAtAmortisedCostCategoryMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_FinancialLiabilitiesCategoryMember_32133723-f10c-4752-ad5e-5e1859fff20e" xlink:to="loc_ifrs-full_FinancialLiabilitiesAtAmortisedCostCategoryMember_3d9409d0-c8fb-4d1b-92d6-25b83b1f96e4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfFinancialLiabilitiesAxis_d5a2e7e1-d558-46cc-a95a-4a7899cb422e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfFinancialLiabilitiesAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesTable_6ef76062-0bb3-4ebc-98a0-bb49a710c0e1" xlink:to="loc_ifrs-full_ClassesOfFinancialLiabilitiesAxis_d5a2e7e1-d558-46cc-a95a-4a7899cb422e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinancialLiabilitiesMember_e4bef395-d389-4e02-9255-ed295e452b9b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinancialLiabilitiesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfFinancialLiabilitiesAxis_d5a2e7e1-d558-46cc-a95a-4a7899cb422e" xlink:to="loc_ifrs-full_FinancialLiabilitiesMember_e4bef395-d389-4e02-9255-ed295e452b9b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LeaseLiabilitiesMember_e6e637f4-572d-4c8d-85fd-08fed69036ef" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LeaseLiabilitiesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_FinancialLiabilitiesMember_e4bef395-d389-4e02-9255-ed295e452b9b" xlink:to="loc_ifrs-full_LeaseLiabilitiesMember_e6e637f4-572d-4c8d-85fd-08fed69036ef" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_MiscellaneousOtherFinancialLiabilitiesMember_f9f6b7bf-5353-49fd-96e8-eed15e40ba2c" xlink:href="onholdingag-20231231.xsd#onholdingag_MiscellaneousOtherFinancialLiabilitiesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_FinancialLiabilitiesMember_e4bef395-d389-4e02-9255-ed295e452b9b" xlink:to="loc_onholdingag_MiscellaneousOtherFinancialLiabilitiesMember_f9f6b7bf-5353-49fd-96e8-eed15e40ba2c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialLiabilitiesLineItems_7948e39e-4558-4c54-be33-627cfcfdf77a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialLiabilitiesLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesTable_6ef76062-0bb3-4ebc-98a0-bb49a710c0e1" xlink:to="loc_ifrs-full_DisclosureOfFinancialLiabilitiesLineItems_7948e39e-4558-4c54-be33-627cfcfdf77a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherCurrentFinancialLiabilities_beb0bf0b-de95-4825-aaae-174b8e3a8146" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherCurrentFinancialLiabilities"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesLineItems_7948e39e-4558-4c54-be33-627cfcfdf77a" xlink:to="loc_ifrs-full_OtherCurrentFinancialLiabilities_beb0bf0b-de95-4825-aaae-174b8e3a8146" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherNoncurrentFinancialLiabilities_d60ce896-8b18-45f4-a376-34bbf84124d3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherNoncurrentFinancialLiabilities"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesLineItems_7948e39e-4558-4c54-be33-627cfcfdf77a" xlink:to="loc_ifrs-full_OtherNoncurrentFinancialLiabilities_d60ce896-8b18-45f4-a376-34bbf84124d3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinancialLiabilities_e653327b-265d-4888-a404-c5aefeea8e7d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinancialLiabilities"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesLineItems_7948e39e-4558-4c54-be33-627cfcfdf77a" xlink:to="loc_ifrs-full_FinancialLiabilities_e653327b-265d-4888-a404-c5aefeea8e7d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/FinancialliabilitiesNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#FinancialliabilitiesNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/FinancialliabilitiesNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialLiabilitiesAbstract_f0215625-8c18-4189-949e-2d4ff2b2eb1c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialLiabilitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialLiabilitiesTable_00bfb962-ef45-42ae-847a-86047a8df867" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialLiabilitiesTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesAbstract_f0215625-8c18-4189-949e-2d4ff2b2eb1c" xlink:to="loc_ifrs-full_DisclosureOfFinancialLiabilitiesTable_00bfb962-ef45-42ae-847a-86047a8df867" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesAxis_ac3c0565-6363-4df0-9a0a-c9293508456d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilitiesArisingFromFinancingActivitiesAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesTable_00bfb962-ef45-42ae-847a-86047a8df867" xlink:to="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesAxis_ac3c0565-6363-4df0-9a0a-c9293508456d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesMember_4d94a887-5096-49d1-abcf-715f3c534561" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilitiesArisingFromFinancingActivitiesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesAxis_ac3c0565-6363-4df0-9a0a-c9293508456d" xlink:to="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesMember_4d94a887-5096-49d1-abcf-715f3c534561" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherCustomerRefundLiabilitiesMember_5324758c-f8bb-4088-9035-90220593c021" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherCustomerRefundLiabilitiesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesMember_4d94a887-5096-49d1-abcf-715f3c534561" xlink:to="loc_onholdingag_OtherCustomerRefundLiabilitiesMember_5324758c-f8bb-4088-9035-90220593c021" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialLiabilitiesLineItems_0b709777-d03c-4aed-8a3b-c22a5ea7e979" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialLiabilitiesLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesTable_00bfb962-ef45-42ae-847a-86047a8df867" xlink:to="loc_ifrs-full_DisclosureOfFinancialLiabilitiesLineItems_0b709777-d03c-4aed-8a3b-c22a5ea7e979" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilitiesArisingFromFinancingActivities_04272402-9c5c-46f7-baf4-33f8cafa6d20" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilitiesArisingFromFinancingActivities"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesLineItems_0b709777-d03c-4aed-8a3b-c22a5ea7e979" xlink:to="loc_ifrs-full_LiabilitiesArisingFromFinancingActivities_04272402-9c5c-46f7-baf4-33f8cafa6d20" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/FinancialliabilitiesReconciliationofLiabilitiesfromFinancingActivitiesDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#FinancialliabilitiesReconciliationofLiabilitiesfromFinancingActivitiesDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/FinancialliabilitiesReconciliationofLiabilitiesfromFinancingActivitiesDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialLiabilitiesAbstract_f7abc0e5-d005-47c5-8bdc-78afbb204fbc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialLiabilitiesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesTable_1bacfea8-26eb-43e6-88cf-97d30ebf60a3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialLiabilitiesAbstract_f7abc0e5-d005-47c5-8bdc-78afbb204fbc" xlink:to="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesTable_1bacfea8-26eb-43e6-88cf-97d30ebf60a3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesAxis_220035b7-a64c-4885-b557-b679314ac73b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilitiesArisingFromFinancingActivitiesAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesTable_1bacfea8-26eb-43e6-88cf-97d30ebf60a3" xlink:to="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesAxis_220035b7-a64c-4885-b557-b679314ac73b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesMember_a08d6f45-c2eb-4014-95ad-7230d2d0e515" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilitiesArisingFromFinancingActivitiesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesAxis_220035b7-a64c-4885-b557-b679314ac73b" xlink:to="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesMember_a08d6f45-c2eb-4014-95ad-7230d2d0e515" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LeaseLiabilitiesMember_5129ea94-ff35-4d6e-bac5-1d5ec3a58755" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LeaseLiabilitiesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesMember_a08d6f45-c2eb-4014-95ad-7230d2d0e515" xlink:to="loc_ifrs-full_LeaseLiabilitiesMember_5129ea94-ff35-4d6e-bac5-1d5ec3a58755" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherMember_e514b4f9-4b66-4503-bc9b-8f4fbabd920c" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_LiabilitiesArisingFromFinancingActivitiesMember_a08d6f45-c2eb-4014-95ad-7230d2d0e515" xlink:to="loc_onholdingag_OtherMember_e514b4f9-4b66-4503-bc9b-8f4fbabd920c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesLineItems_a47b21b1-6835-4a75-9e52-9a2ac28a1a07" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesTable_1bacfea8-26eb-43e6-88cf-97d30ebf60a3" xlink:to="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesLineItems_a47b21b1-6835-4a75-9e52-9a2ac28a1a07" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilitiesArisingFromFinancingActivities_5aa60a0c-b756-424d-ba43-231b68785ce0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilitiesArisingFromFinancingActivities"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesLineItems_a47b21b1-6835-4a75-9e52-9a2ac28a1a07" xlink:to="loc_ifrs-full_LiabilitiesArisingFromFinancingActivities_5aa60a0c-b756-424d-ba43-231b68785ce0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_CurrentLiabilitiesArisingFromFinancingActivities_508ef23e-00d6-4f3e-a458-0ba130347e35" xlink:href="onholdingag-20231231.xsd#onholdingag_CurrentLiabilitiesArisingFromFinancingActivities"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_LiabilitiesArisingFromFinancingActivities_5aa60a0c-b756-424d-ba43-231b68785ce0" xlink:to="loc_onholdingag_CurrentLiabilitiesArisingFromFinancingActivities_508ef23e-00d6-4f3e-a458-0ba130347e35" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NonCurrentLiabilitiesArisingFromFinancingActivities_630fc7e1-150a-4252-9d20-c0c9ed4775ff" xlink:href="onholdingag-20231231.xsd#onholdingag_NonCurrentLiabilitiesArisingFromFinancingActivities"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_LiabilitiesArisingFromFinancingActivities_5aa60a0c-b756-424d-ba43-231b68785ce0" xlink:to="loc_onholdingag_NonCurrentLiabilitiesArisingFromFinancingActivities_630fc7e1-150a-4252-9d20-c0c9ed4775ff" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RepaymentsOfBorrowingsClassifiedAsFinancingActivities_b61f75cb-3d75-4730-bd27-0e9c67911817" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RepaymentsOfBorrowingsClassifiedAsFinancingActivities"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesLineItems_a47b21b1-6835-4a75-9e52-9a2ac28a1a07" xlink:to="loc_ifrs-full_RepaymentsOfBorrowingsClassifiedAsFinancingActivities_b61f75cb-3d75-4730-bd27-0e9c67911817" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PaymentsForInterestExpenseOnLeaseLiabilities_72524553-30d8-430f-bacc-37444a132d5f" xlink:href="onholdingag-20231231.xsd#onholdingag_PaymentsForInterestExpenseOnLeaseLiabilities"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesLineItems_a47b21b1-6835-4a75-9e52-9a2ac28a1a07" xlink:to="loc_onholdingag_PaymentsForInterestExpenseOnLeaseLiabilities_72524553-30d8-430f-bacc-37444a132d5f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseThroughNewLeasesLiabilitiesArisingFromFinancingActivities_df27a288-46b5-40e8-ad81-b030897e767a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseThroughNewLeasesLiabilitiesArisingFromFinancingActivities"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesLineItems_a47b21b1-6835-4a75-9e52-9a2ac28a1a07" xlink:to="loc_ifrs-full_IncreaseThroughNewLeasesLiabilitiesArisingFromFinancingActivities_df27a288-46b5-40e8-ad81-b030897e767a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncreaseDecreaseThroughModificationOfLeaseTermsLiabilitiesArisingFromFinancingActivities_67de7714-7da8-4848-9582-336b7625a37b" xlink:href="onholdingag-20231231.xsd#onholdingag_IncreaseDecreaseThroughModificationOfLeaseTermsLiabilitiesArisingFromFinancingActivities"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesLineItems_a47b21b1-6835-4a75-9e52-9a2ac28a1a07" xlink:to="loc_onholdingag_IncreaseDecreaseThroughModificationOfLeaseTermsLiabilitiesArisingFromFinancingActivities_67de7714-7da8-4848-9582-336b7625a37b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncreaseDecreaseThroughAccruedInterestLiabilitiesArisingFromFinancingActivities_80e1f7ce-31d1-47ba-bbdc-eb23b6be3b51" xlink:href="onholdingag-20231231.xsd#onholdingag_IncreaseDecreaseThroughAccruedInterestLiabilitiesArisingFromFinancingActivities"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesLineItems_a47b21b1-6835-4a75-9e52-9a2ac28a1a07" xlink:to="loc_onholdingag_IncreaseDecreaseThroughAccruedInterestLiabilitiesArisingFromFinancingActivities_80e1f7ce-31d1-47ba-bbdc-eb23b6be3b51" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncreaseDecreaseThroughDisposalsLiabilitiesArisingFromFinancingActivities_bfc84dfc-79c7-4ff0-b802-e0a50b973e5a" xlink:href="onholdingag-20231231.xsd#onholdingag_IncreaseDecreaseThroughDisposalsLiabilitiesArisingFromFinancingActivities"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesLineItems_a47b21b1-6835-4a75-9e52-9a2ac28a1a07" xlink:to="loc_onholdingag_IncreaseDecreaseThroughDisposalsLiabilitiesArisingFromFinancingActivities_bfc84dfc-79c7-4ff0-b802-e0a50b973e5a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseThroughEffectOfChangesInForeignExchangeRatesLiabilitiesArisingFromFinancingActivities_20feecd1-edd7-4028-8839-0d5ab1041fee" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseThroughEffectOfChangesInForeignExchangeRatesLiabilitiesArisingFromFinancingActivities"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesLineItems_a47b21b1-6835-4a75-9e52-9a2ac28a1a07" xlink:to="loc_ifrs-full_IncreaseDecreaseThroughEffectOfChangesInForeignExchangeRatesLiabilitiesArisingFromFinancingActivities_20feecd1-edd7-4028-8839-0d5ab1041fee" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilitiesArisingFromFinancingActivities_6d949907-5a2c-4eda-ad30-acf46dfd5928" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilitiesArisingFromFinancingActivities"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReconciliationOfLiabilitiesArisingFromFinancingActivitiesLineItems_a47b21b1-6835-4a75-9e52-9a2ac28a1a07" xlink:to="loc_ifrs-full_LiabilitiesArisingFromFinancingActivities_6d949907-5a2c-4eda-ad30-acf46dfd5928" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/FinancialresultDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#FinancialresultDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/FinancialresultDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_5fa4fdda-120f-4248-a26b-18ed95465d91" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AnalysisOfIncomeAndExpenseAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RevenueFromInterest_815d82a8-5d99-4802-a3af-e0502305b813" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RevenueFromInterest"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_5fa4fdda-120f-4248-a26b-18ed95465d91" xlink:to="loc_ifrs-full_RevenueFromInterest_815d82a8-5d99-4802-a3af-e0502305b813" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_InterestIncomeDefinedBenefitPlans_c801fb67-9965-45cf-94d1-cba34d2845e3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_InterestIncomeDefinedBenefitPlans"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_5fa4fdda-120f-4248-a26b-18ed95465d91" xlink:to="loc_ifrs-full_InterestIncomeDefinedBenefitPlans_c801fb67-9965-45cf-94d1-cba34d2845e3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinanceIncome_f16fcc6c-25d3-4882-b4e5-baa3b90c230d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinanceIncome"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_5fa4fdda-120f-4248-a26b-18ed95465d91" xlink:to="loc_ifrs-full_FinanceIncome_f16fcc6c-25d3-4882-b4e5-baa3b90c230d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_InterestExpenseOnBankLoansAndOverdrafts_575180e4-0624-400d-8af7-dae6aeb7b8a3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_InterestExpenseOnBankLoansAndOverdrafts"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_5fa4fdda-120f-4248-a26b-18ed95465d91" xlink:to="loc_ifrs-full_InterestExpenseOnBankLoansAndOverdrafts_575180e4-0624-400d-8af7-dae6aeb7b8a3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_InterestExpenseOnLeaseLiabilities_f564c4e9-c8d6-45e4-8e5b-fdb9120e2df2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_InterestExpenseOnLeaseLiabilities"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_5fa4fdda-120f-4248-a26b-18ed95465d91" xlink:to="loc_ifrs-full_InterestExpenseOnLeaseLiabilities_f564c4e9-c8d6-45e4-8e5b-fdb9120e2df2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_InterestExpenseDefinedBenefitPlans_a2547b31-4c77-4f4c-a034-273be0944e6f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_InterestExpenseDefinedBenefitPlans"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_5fa4fdda-120f-4248-a26b-18ed95465d91" xlink:to="loc_ifrs-full_InterestExpenseDefinedBenefitPlans_a2547b31-4c77-4f4c-a034-273be0944e6f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinanceCosts_bd1fa5e5-4359-4a98-8ba1-616ce7d3e30d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinanceCosts"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_5fa4fdda-120f-4248-a26b-18ed95465d91" xlink:to="loc_ifrs-full_FinanceCosts_bd1fa5e5-4359-4a98-8ba1-616ce7d3e30d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTotalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GainsLossesOnExchangeDifferencesOnTranslationRecognisedInProfitOrLoss_9b2e385b-7041-49f1-8516-f251b304ee23" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GainsLossesOnExchangeDifferencesOnTranslationRecognisedInProfitOrLoss"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_5fa4fdda-120f-4248-a26b-18ed95465d91" xlink:to="loc_ifrs-full_GainsLossesOnExchangeDifferencesOnTranslationRecognisedInProfitOrLoss_9b2e385b-7041-49f1-8516-f251b304ee23" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GainsLossesOnChangeInFairValueOfDerivatives_b3215f81-0d2c-42f1-b8f4-366ddf91ce7c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GainsLossesOnChangeInFairValueOfDerivatives"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_5fa4fdda-120f-4248-a26b-18ed95465d91" xlink:to="loc_ifrs-full_GainsLossesOnChangeInFairValueOfDerivatives_b3215f81-0d2c-42f1-b8f4-366ddf91ce7c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NetGainLossOnForeignExchangeIncludingGainLossOnChangesInFairValueOfDerivatives_bef86d54-584b-47fa-b6ae-8c231b373fb6" xlink:href="onholdingag-20231231.xsd#onholdingag_NetGainLossOnForeignExchangeIncludingGainLossOnChangesInFairValueOfDerivatives"/>
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_5fa4fdda-120f-4248-a26b-18ed95465d91" xlink:to="loc_onholdingag_NetGainLossOnForeignExchangeIncludingGainLossOnChangesInFairValueOfDerivatives_bef86d54-584b-47fa-b6ae-8c231b373fb6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_FinancialIncomeExpense_898577e0-7f64-4832-a213-be2300ba7ef0" xlink:href="onholdingag-20231231.xsd#onholdingag_FinancialIncomeExpense"/>
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_5fa4fdda-120f-4248-a26b-18ed95465d91" xlink:to="loc_onholdingag_FinancialIncomeExpense_898577e0-7f64-4832-a213-be2300ba7ef0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/FinancialresultAdditionalInformationDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#FinancialresultAdditionalInformationDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/FinancialresultAdditionalInformationDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_ee27db91-5210-4a2e-b9a3-66e998635bb5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AnalysisOfIncomeAndExpenseAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_b7ed5090-ff6a-4c01-a23e-ab561765f5ba" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AnalysisOfIncomeAndExpenseAbstract_ee27db91-5210-4a2e-b9a3-66e998635bb5" xlink:to="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_b7ed5090-ff6a-4c01-a23e-ab561765f5ba" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_BorrowingsByNameAxis_d784f4f0-b414-4d62-9852-679b3a1d6c9e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_BorrowingsByNameAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_b7ed5090-ff6a-4c01-a23e-ab561765f5ba" xlink:to="loc_ifrs-full_BorrowingsByNameAxis_d784f4f0-b414-4d62-9852-679b3a1d6c9e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_BorrowingsByNameMember_b4b96d07-d2ce-4326-938c-01cbac86b4ec" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_BorrowingsByNameMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_BorrowingsByNameAxis_d784f4f0-b414-4d62-9852-679b3a1d6c9e" xlink:to="loc_ifrs-full_BorrowingsByNameMember_b4b96d07-d2ce-4326-938c-01cbac86b4ec" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_BankOverdraftFacilityFourCHFMember_80049fe0-1922-4092-967e-9fd4d1a24848" xlink:href="onholdingag-20231231.xsd#onholdingag_BankOverdraftFacilityFourCHFMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_BorrowingsByNameMember_b4b96d07-d2ce-4326-938c-01cbac86b4ec" xlink:to="loc_onholdingag_BankOverdraftFacilityFourCHFMember_80049fe0-1922-4092-967e-9fd4d1a24848" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_98ca4cc3-954c-4b9b-9e0c-3a382186f149" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_b7ed5090-ff6a-4c01-a23e-ab561765f5ba" xlink:to="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_98ca4cc3-954c-4b9b-9e0c-3a382186f149" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LineCreditFacilityMaximumBorrowingCapacity_d1b0cf87-3fbe-41ae-accc-3a804c7b03b5" xlink:href="onholdingag-20231231.xsd#onholdingag_LineCreditFacilityMaximumBorrowingCapacity"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_98ca4cc3-954c-4b9b-9e0c-3a382186f149" xlink:to="loc_onholdingag_LineCreditFacilityMaximumBorrowingCapacity_d1b0cf87-3fbe-41ae-accc-3a804c7b03b5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SharecapitalNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SharecapitalNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SharecapitalNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfClassesOfShareCapitalAbstract_cad38e32-4a3b-48a0-95e5-f7d7425351a3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfClassesOfShareCapitalAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfClassesOfShareCapitalTable_d102806a-84ce-44d9-a25c-3ab4248f0fcc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfClassesOfShareCapitalTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalAbstract_cad38e32-4a3b-48a0-95e5-f7d7425351a3" xlink:to="loc_ifrs-full_DisclosureOfClassesOfShareCapitalTable_d102806a-84ce-44d9-a25c-3ab4248f0fcc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalAxis_4acd7aa9-34fb-4015-b72f-b4de122b7a3b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalTable_d102806a-84ce-44d9-a25c-3ab4248f0fcc" xlink:to="loc_ifrs-full_ClassesOfShareCapitalAxis_4acd7aa9-34fb-4015-b72f-b4de122b7a3b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalMember_9f8bc54f-1515-4c84-ac63-81a074ade832" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalAxis_4acd7aa9-34fb-4015-b72f-b4de122b7a3b" xlink:to="loc_ifrs-full_ClassesOfShareCapitalMember_9f8bc54f-1515-4c84-ac63-81a074ade832" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassASharesMember_fbf0236b-1a10-479b-b9ad-9ca570318716" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassASharesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_9f8bc54f-1515-4c84-ac63-81a074ade832" xlink:to="loc_onholdingag_ClassASharesMember_fbf0236b-1a10-479b-b9ad-9ca570318716" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassBVotingSharesMember_4a2623d4-83d5-4c07-af58-f4b683469870" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassBVotingSharesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_9f8bc54f-1515-4c84-ac63-81a074ade832" xlink:to="loc_onholdingag_ClassBVotingSharesMember_4a2623d4-83d5-4c07-af58-f4b683469870" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ComponentsOfEquityAxis_a64620bc-5ac2-44b1-9fb8-14a1b140a75d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ComponentsOfEquityAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalTable_d102806a-84ce-44d9-a25c-3ab4248f0fcc" xlink:to="loc_ifrs-full_ComponentsOfEquityAxis_a64620bc-5ac2-44b1-9fb8-14a1b140a75d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EquityMember_55f2e4e1-eca0-4e06-8a94-f87f8866a6f1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EquityMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ComponentsOfEquityAxis_a64620bc-5ac2-44b1-9fb8-14a1b140a75d" xlink:to="loc_ifrs-full_EquityMember_55f2e4e1-eca0-4e06-8a94-f87f8866a6f1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TreasurySharesMember_8ab931fe-a4e7-4dec-8199-e14e3f0842b3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TreasurySharesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EquityMember_55f2e4e1-eca0-4e06-8a94-f87f8866a6f1" xlink:to="loc_ifrs-full_TreasurySharesMember_8ab931fe-a4e7-4dec-8199-e14e3f0842b3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_8655720f-740e-4dbd-91ac-5874268cc7c3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfClassesOfShareCapitalLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalTable_d102806a-84ce-44d9-a25c-3ab4248f0fcc" xlink:to="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_8655720f-740e-4dbd-91ac-5874268cc7c3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IssuedCapital_16acd6fd-0b68-49d6-8201-fe0811d8e8cc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IssuedCapital"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_8655720f-740e-4dbd-91ac-5874268cc7c3" xlink:to="loc_ifrs-full_IssuedCapital_16acd6fd-0b68-49d6-8201-fe0811d8e8cc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfSharesAuthorised_026471f9-5b85-4ba1-bca3-e720d28b7175" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfSharesAuthorised"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_8655720f-740e-4dbd-91ac-5874268cc7c3" xlink:to="loc_ifrs-full_NumberOfSharesAuthorised_026471f9-5b85-4ba1-bca3-e720d28b7175" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ParValuePerShare_4f7e5abc-1659-4dbd-98aa-b3a5e3c8de41" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ParValuePerShare"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_8655720f-740e-4dbd-91ac-5874268cc7c3" xlink:to="loc_ifrs-full_ParValuePerShare_4f7e5abc-1659-4dbd-98aa-b3a5e3c8de41" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ShareCapitalPaidInPercentage_982b9447-6ef0-488a-84fb-a7df930d8bfd" xlink:href="onholdingag-20231231.xsd#onholdingag_ShareCapitalPaidInPercentage"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_8655720f-740e-4dbd-91ac-5874268cc7c3" xlink:to="loc_onholdingag_ShareCapitalPaidInPercentage_982b9447-6ef0-488a-84fb-a7df930d8bfd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_SaleOfTreasurySharesShares_a32a5923-8261-44e3-b330-3c2547b76657" xlink:href="onholdingag-20231231.xsd#onholdingag_SaleOfTreasurySharesShares"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_8655720f-740e-4dbd-91ac-5874268cc7c3" xlink:to="loc_onholdingag_SaleOfTreasurySharesShares_a32a5923-8261-44e3-b330-3c2547b76657" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProceedsFromSaleOrIssueOfTreasuryShares_c884e2bf-d88a-4554-a507-d2d402b762d5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProceedsFromSaleOrIssueOfTreasuryShares"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_8655720f-740e-4dbd-91ac-5874268cc7c3" xlink:to="loc_ifrs-full_ProceedsFromSaleOrIssueOfTreasuryShares_c884e2bf-d88a-4554-a507-d2d402b762d5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PurchaseOfTreasurySharesShares_60df57d2-8981-4094-a604-b99607e0c7fc" xlink:href="onholdingag-20231231.xsd#onholdingag_PurchaseOfTreasurySharesShares"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_8655720f-740e-4dbd-91ac-5874268cc7c3" xlink:to="loc_onholdingag_PurchaseOfTreasurySharesShares_60df57d2-8981-4094-a604-b99607e0c7fc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PurchaseOfTreasuryShares_35b61f78-884b-4cf6-85fc-59efaf462b48" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PurchaseOfTreasuryShares"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_8655720f-740e-4dbd-91ac-5874268cc7c3" xlink:to="loc_ifrs-full_PurchaseOfTreasuryShares_35b61f78-884b-4cf6-85fc-59efaf462b48" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SharecapitalScheduleofSharesOutstandingDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SharecapitalScheduleofSharesOutstandingDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SharecapitalScheduleofSharesOutstandingDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfClassesOfShareCapitalAbstract_a6fc9660-bf64-4e00-abc7-05f6c194af92" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfClassesOfShareCapitalAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfClassesOfShareCapitalTable_73d062e3-933f-4f4a-9515-2737407fff0d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfClassesOfShareCapitalTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalAbstract_a6fc9660-bf64-4e00-abc7-05f6c194af92" xlink:to="loc_ifrs-full_DisclosureOfClassesOfShareCapitalTable_73d062e3-933f-4f4a-9515-2737407fff0d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ComponentsOfEquityAxis_edf85397-9525-419f-8a66-277c7bd95ba8" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ComponentsOfEquityAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalTable_73d062e3-933f-4f4a-9515-2737407fff0d" xlink:to="loc_ifrs-full_ComponentsOfEquityAxis_edf85397-9525-419f-8a66-277c7bd95ba8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EquityMember_afdc2851-f5e9-4bf3-bfe3-817ca0b604ad" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EquityMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ComponentsOfEquityAxis_edf85397-9525-419f-8a66-277c7bd95ba8" xlink:to="loc_ifrs-full_EquityMember_afdc2851-f5e9-4bf3-bfe3-817ca0b604ad" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AuthorizedCapitalMember_5a0cf29e-4dc5-4b63-8a5b-1a8c37b81132" xlink:href="onholdingag-20231231.xsd#onholdingag_AuthorizedCapitalMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EquityMember_afdc2851-f5e9-4bf3-bfe3-817ca0b604ad" xlink:to="loc_onholdingag_AuthorizedCapitalMember_5a0cf29e-4dc5-4b63-8a5b-1a8c37b81132" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TreasurySharesMember_e897acf0-9a5d-4052-ab10-0bdd7d886e90" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TreasurySharesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EquityMember_afdc2851-f5e9-4bf3-bfe3-817ca0b604ad" xlink:to="loc_ifrs-full_TreasurySharesMember_e897acf0-9a5d-4052-ab10-0bdd7d886e90" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OutstandingShareCapitalMember_6fd1e4fc-ace0-4dc7-af40-cc938a6f1c2c" xlink:href="onholdingag-20231231.xsd#onholdingag_OutstandingShareCapitalMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EquityMember_afdc2851-f5e9-4bf3-bfe3-817ca0b604ad" xlink:to="loc_onholdingag_OutstandingShareCapitalMember_6fd1e4fc-ace0-4dc7-af40-cc938a6f1c2c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalAxis_209f99d1-bc32-4fa8-826f-b9682e6ea87b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalTable_73d062e3-933f-4f4a-9515-2737407fff0d" xlink:to="loc_ifrs-full_ClassesOfShareCapitalAxis_209f99d1-bc32-4fa8-826f-b9682e6ea87b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalMember_1e8be384-c0ec-403e-9d4c-477038748191" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalAxis_209f99d1-bc32-4fa8-826f-b9682e6ea87b" xlink:to="loc_ifrs-full_ClassesOfShareCapitalMember_1e8be384-c0ec-403e-9d4c-477038748191" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassASharesMember_96cc643d-5810-4ebc-a73e-f47ab4201a3f" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassASharesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_1e8be384-c0ec-403e-9d4c-477038748191" xlink:to="loc_onholdingag_ClassASharesMember_96cc643d-5810-4ebc-a73e-f47ab4201a3f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassBVotingSharesMember_05e58739-a125-424c-b749-fac524aade19" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassBVotingSharesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_1e8be384-c0ec-403e-9d4c-477038748191" xlink:to="loc_onholdingag_ClassBVotingSharesMember_05e58739-a125-424c-b749-fac524aade19" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_b1956444-4923-4440-97f9-6d6f24b60637" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfClassesOfShareCapitalLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalTable_73d062e3-933f-4f4a-9515-2737407fff0d" xlink:to="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_b1956444-4923-4440-97f9-6d6f24b60637" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncreaseDecreaseInNumberOfSharesAbstract_065f0fb1-10a8-46a9-915c-ccbc4b3e2a26" xlink:href="onholdingag-20231231.xsd#onholdingag_IncreaseDecreaseInNumberOfSharesAbstract"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfClassesOfShareCapitalLineItems_b1956444-4923-4440-97f9-6d6f24b60637" xlink:to="loc_onholdingag_IncreaseDecreaseInNumberOfSharesAbstract_065f0fb1-10a8-46a9-915c-ccbc4b3e2a26" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfSharesAuthorised_b8be7d36-7201-47f8-a8f7-8907f34a6238" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfSharesAuthorised"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncreaseDecreaseInNumberOfSharesAbstract_065f0fb1-10a8-46a9-915c-ccbc4b3e2a26" xlink:to="loc_ifrs-full_NumberOfSharesAuthorised_b8be7d36-7201-47f8-a8f7-8907f34a6238" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NumberOfTreasuryShares_29535dd9-c758-4274-b733-f95644ddb20f" xlink:href="onholdingag-20231231.xsd#onholdingag_NumberOfTreasuryShares"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncreaseDecreaseInNumberOfSharesAbstract_065f0fb1-10a8-46a9-915c-ccbc4b3e2a26" xlink:to="loc_onholdingag_NumberOfTreasuryShares_29535dd9-c758-4274-b733-f95644ddb20f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfSharesOutstanding_274f1dd3-ac05-4145-874c-a2e271926b82" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfSharesOutstanding"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncreaseDecreaseInNumberOfSharesAbstract_065f0fb1-10a8-46a9-915c-ccbc4b3e2a26" xlink:to="loc_ifrs-full_NumberOfSharesOutstanding_274f1dd3-ac05-4145-874c-a2e271926b82" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_SaleOfTreasurySharesShares_67d1787f-484e-40d7-84b9-434d1b7e3de3" xlink:href="onholdingag-20231231.xsd#onholdingag_SaleOfTreasurySharesShares"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncreaseDecreaseInNumberOfSharesAbstract_065f0fb1-10a8-46a9-915c-ccbc4b3e2a26" xlink:to="loc_onholdingag_SaleOfTreasurySharesShares_67d1787f-484e-40d7-84b9-434d1b7e3de3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PurchaseOfTreasurySharesShares_0c21a0a3-af2a-4972-8c3d-79d97339eecf" xlink:href="onholdingag-20231231.xsd#onholdingag_PurchaseOfTreasurySharesShares"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncreaseDecreaseInNumberOfSharesAbstract_065f0fb1-10a8-46a9-915c-ccbc4b3e2a26" xlink:to="loc_onholdingag_PurchaseOfTreasurySharesShares_0c21a0a3-af2a-4972-8c3d-79d97339eecf" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfSharesAuthorised_52e9c96e-2efb-41a5-9faa-012557214506" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfSharesAuthorised"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncreaseDecreaseInNumberOfSharesAbstract_065f0fb1-10a8-46a9-915c-ccbc4b3e2a26" xlink:to="loc_ifrs-full_NumberOfSharesAuthorised_52e9c96e-2efb-41a5-9faa-012557214506" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NumberOfTreasuryShares_bfdc29bb-8bea-4f8e-9764-fb9aa241bd5d" xlink:href="onholdingag-20231231.xsd#onholdingag_NumberOfTreasuryShares"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncreaseDecreaseInNumberOfSharesAbstract_065f0fb1-10a8-46a9-915c-ccbc4b3e2a26" xlink:to="loc_onholdingag_NumberOfTreasuryShares_bfdc29bb-8bea-4f8e-9764-fb9aa241bd5d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfSharesOutstanding_281a7ba0-dda1-44a3-848c-6c5120ec7988" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfSharesOutstanding"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncreaseDecreaseInNumberOfSharesAbstract_065f0fb1-10a8-46a9-915c-ccbc4b3e2a26" xlink:to="loc_ifrs-full_NumberOfSharesOutstanding_281a7ba0-dda1-44a3-848c-6c5120ec7988" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EarningspershareNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EarningspershareNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EarningspershareNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EarningsPerShareAbstract_5f2a7f41-f4ab-4a66-93cf-ae7766a96663" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EarningsPerShareAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EarningsPerShareTable_f759f819-d7d9-4367-8105-57e3aee74417" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EarningsPerShareTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareAbstract_5f2a7f41-f4ab-4a66-93cf-ae7766a96663" xlink:to="loc_ifrs-full_EarningsPerShareTable_f759f819-d7d9-4367-8105-57e3aee74417" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalAxis_d421a515-561a-414b-957d-e610fe476e1f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareTable_f759f819-d7d9-4367-8105-57e3aee74417" xlink:to="loc_ifrs-full_ClassesOfShareCapitalAxis_d421a515-561a-414b-957d-e610fe476e1f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalMember_59014966-3343-4820-990d-d518b4fbfd16" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalAxis_d421a515-561a-414b-957d-e610fe476e1f" xlink:to="loc_ifrs-full_ClassesOfShareCapitalMember_59014966-3343-4820-990d-d518b4fbfd16" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassASharesMember_a7789df4-cc04-4a9f-b5f4-8a0ae51b8b5f" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassASharesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_59014966-3343-4820-990d-d518b4fbfd16" xlink:to="loc_onholdingag_ClassASharesMember_a7789df4-cc04-4a9f-b5f4-8a0ae51b8b5f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassBVotingSharesMember_85f9f5c2-8f13-40b8-b134-2fb49b70de8a" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassBVotingSharesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_59014966-3343-4820-990d-d518b4fbfd16" xlink:to="loc_onholdingag_ClassBVotingSharesMember_85f9f5c2-8f13-40b8-b134-2fb49b70de8a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EarningsPerShareLineItems_0d1ece8e-eeaf-48f4-9753-77befb024700" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EarningsPerShareLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareTable_f759f819-d7d9-4367-8105-57e3aee74417" xlink:to="loc_ifrs-full_EarningsPerShareLineItems_0d1ece8e-eeaf-48f4-9753-77befb024700" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfInstrumentsThatAreAntidilutiveInPeriodPresented_baa73224-4d6d-46e2-a416-69e07d351f2f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfInstrumentsThatAreAntidilutiveInPeriodPresented"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareLineItems_0d1ece8e-eeaf-48f4-9753-77befb024700" xlink:to="loc_ifrs-full_NumberOfInstrumentsThatAreAntidilutiveInPeriodPresented_baa73224-4d6d-46e2-a416-69e07d351f2f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EarningspershareScheduleofEarningsperShareDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EarningspershareScheduleofEarningsperShareDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EarningspershareScheduleofEarningsperShareDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EarningsPerShareAbstract_9e1bc5c4-0fac-4e02-bf22-50983b729480" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EarningsPerShareAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EarningsPerShareTable_118523a6-4952-4316-a62e-06fd9f9222dc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EarningsPerShareTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareAbstract_9e1bc5c4-0fac-4e02-bf22-50983b729480" xlink:to="loc_ifrs-full_EarningsPerShareTable_118523a6-4952-4316-a62e-06fd9f9222dc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalAxis_9f5d91e6-0c64-4fa9-a1df-2ee1a4bd3107" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareTable_118523a6-4952-4316-a62e-06fd9f9222dc" xlink:to="loc_ifrs-full_ClassesOfShareCapitalAxis_9f5d91e6-0c64-4fa9-a1df-2ee1a4bd3107" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalMember_05eef8f0-a863-4d10-9f7b-868718a57a45" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalAxis_9f5d91e6-0c64-4fa9-a1df-2ee1a4bd3107" xlink:to="loc_ifrs-full_ClassesOfShareCapitalMember_05eef8f0-a863-4d10-9f7b-868718a57a45" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassASharesMember_b5b09419-2f31-4b82-aa9e-7078a3295368" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassASharesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_05eef8f0-a863-4d10-9f7b-868718a57a45" xlink:to="loc_onholdingag_ClassASharesMember_b5b09419-2f31-4b82-aa9e-7078a3295368" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassBVotingSharesMember_a1f1ade2-bda2-4972-867e-ccb3924dc911" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassBVotingSharesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_05eef8f0-a863-4d10-9f7b-868718a57a45" xlink:to="loc_onholdingag_ClassBVotingSharesMember_a1f1ade2-bda2-4972-867e-ccb3924dc911" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EarningsPerShareLineItems_4347fef6-e8c1-4dc3-8ac4-f42c62fd60de" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EarningsPerShareLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareTable_118523a6-4952-4316-a62e-06fd9f9222dc" xlink:to="loc_ifrs-full_EarningsPerShareLineItems_4347fef6-e8c1-4dc3-8ac4-f42c62fd60de" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_WeightedAverageShares_f577f9fd-801e-492d-a6ff-818a2189ff52" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_WeightedAverageShares"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareLineItems_4347fef6-e8c1-4dc3-8ac4-f42c62fd60de" xlink:to="loc_ifrs-full_WeightedAverageShares_f577f9fd-801e-492d-a6ff-818a2189ff52" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DilutiveEffectOfShareOptionsOnNumberOfOrdinaryShares_92863535-c98d-4efe-8b37-77960d9653b7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DilutiveEffectOfShareOptionsOnNumberOfOrdinaryShares"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareLineItems_4347fef6-e8c1-4dc3-8ac4-f42c62fd60de" xlink:to="loc_ifrs-full_DilutiveEffectOfShareOptionsOnNumberOfOrdinaryShares_92863535-c98d-4efe-8b37-77960d9653b7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdjustedWeightedAverageShares_600df7d9-36f1-433e-ac18-393c02fce746" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdjustedWeightedAverageShares"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareLineItems_4347fef6-e8c1-4dc3-8ac4-f42c62fd60de" xlink:to="loc_ifrs-full_AdjustedWeightedAverageShares_600df7d9-36f1-433e-ac18-393c02fce746" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProfitLossAttributableToOwnersOfParent_cc43fcfe-9a90-4a79-881c-7f7cbee8dd15" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProfitLossAttributableToOwnersOfParent"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareLineItems_4347fef6-e8c1-4dc3-8ac4-f42c62fd60de" xlink:to="loc_ifrs-full_ProfitLossAttributableToOwnersOfParent_cc43fcfe-9a90-4a79-881c-7f7cbee8dd15" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_BasicEarningsLossPerShare_cac6ee9f-5e87-44ea-9301-f15eff576ff5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_BasicEarningsLossPerShare"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareLineItems_4347fef6-e8c1-4dc3-8ac4-f42c62fd60de" xlink:to="loc_ifrs-full_BasicEarningsLossPerShare_cac6ee9f-5e87-44ea-9301-f15eff576ff5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DilutedEarningsLossPerShare_73586606-5e34-4f8e-aef0-ae7dfcb73e0c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DilutedEarningsLossPerShare"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EarningsPerShareLineItems_4347fef6-e8c1-4dc3-8ac4-f42c62fd60de" xlink:to="loc_ifrs-full_DilutedEarningsLossPerShare_73586606-5e34-4f8e-aef0-ae7dfcb73e0c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/CapitalandotherreservesScheduleofCapitalandOtherReservesDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#CapitalandotherreservesScheduleofCapitalandOtherReservesDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/CapitalandotherreservesScheduleofCapitalandOtherReservesDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfReservesWithinEquityAbstract_24d7c483-ef2b-48b1-a476-a894449dee11" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfReservesWithinEquityAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfReservesWithinEquityTable_16faf9ee-77c8-470e-8aef-b1aaef203296" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfReservesWithinEquityTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReservesWithinEquityAbstract_24d7c483-ef2b-48b1-a476-a894449dee11" xlink:to="loc_ifrs-full_DisclosureOfReservesWithinEquityTable_16faf9ee-77c8-470e-8aef-b1aaef203296" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ComponentsOfEquityAxis_76351cad-3605-4494-a972-adfbaab1c1d1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ComponentsOfEquityAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReservesWithinEquityTable_16faf9ee-77c8-470e-8aef-b1aaef203296" xlink:to="loc_ifrs-full_ComponentsOfEquityAxis_76351cad-3605-4494-a972-adfbaab1c1d1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EquityMember_1713204d-5b3b-446f-95b5-238904e71329" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EquityMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ComponentsOfEquityAxis_76351cad-3605-4494-a972-adfbaab1c1d1" xlink:to="loc_ifrs-full_EquityMember_1713204d-5b3b-446f-95b5-238904e71329" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CapitalReserveMember_c5ec8015-1464-4ce9-ab72-dccc8087cb1c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CapitalReserveMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EquityMember_1713204d-5b3b-446f-95b5-238904e71329" xlink:to="loc_ifrs-full_CapitalReserveMember_c5ec8015-1464-4ce9-ab72-dccc8087cb1c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SharePremiumMember_a65444fb-b817-46b9-87ea-1e41576e9477" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SharePremiumMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CapitalReserveMember_c5ec8015-1464-4ce9-ab72-dccc8087cb1c" xlink:to="loc_ifrs-full_SharePremiumMember_a65444fb-b817-46b9-87ea-1e41576e9477" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_StatutoryReserveMember_d03569fa-11e0-40c5-8474-bfb6890f27e4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_StatutoryReserveMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CapitalReserveMember_c5ec8015-1464-4ce9-ab72-dccc8087cb1c" xlink:to="loc_ifrs-full_StatutoryReserveMember_d03569fa-11e0-40c5-8474-bfb6890f27e4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ReserveForEquityTransactionCostsMember_1f30d1b4-0dc0-495b-9f0d-8ff482432b17" xlink:href="onholdingag-20231231.xsd#onholdingag_ReserveForEquityTransactionCostsMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CapitalReserveMember_c5ec8015-1464-4ce9-ab72-dccc8087cb1c" xlink:to="loc_onholdingag_ReserveForEquityTransactionCostsMember_1f30d1b4-0dc0-495b-9f0d-8ff482432b17" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ReserveForCurrentTaxBenefitsOnEquityTransactionCostsMember_17cf7c6c-08fe-4353-b60a-4a955e3995a9" xlink:href="onholdingag-20231231.xsd#onholdingag_ReserveForCurrentTaxBenefitsOnEquityTransactionCostsMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CapitalReserveMember_c5ec8015-1464-4ce9-ab72-dccc8087cb1c" xlink:to="loc_onholdingag_ReserveForCurrentTaxBenefitsOnEquityTransactionCostsMember_17cf7c6c-08fe-4353-b60a-4a955e3995a9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ReserveOfSharebasedPaymentsMember_89d0714b-af2a-490b-ba09-6f7142f780e9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ReserveOfSharebasedPaymentsMember"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CapitalReserveMember_c5ec8015-1464-4ce9-ab72-dccc8087cb1c" xlink:to="loc_ifrs-full_ReserveOfSharebasedPaymentsMember_89d0714b-af2a-490b-ba09-6f7142f780e9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherReservesMember_5b526dda-2c17-40a6-bf50-2b278885e20e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherReservesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EquityMember_1713204d-5b3b-446f-95b5-238904e71329" xlink:to="loc_ifrs-full_OtherReservesMember_5b526dda-2c17-40a6-bf50-2b278885e20e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ReserveOfExchangeDifferencesOnTranslationMember_72c6571b-015b-4f9b-842d-e7b2ea65dd11" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ReserveOfExchangeDifferencesOnTranslationMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_OtherReservesMember_5b526dda-2c17-40a6-bf50-2b278885e20e" xlink:to="loc_ifrs-full_ReserveOfExchangeDifferencesOnTranslationMember_72c6571b-015b-4f9b-842d-e7b2ea65dd11" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ReserveForActuarialGainsAndLossesBeforeTaxMember_3bdcf711-ec30-4f31-be54-96443777cf1b" xlink:href="onholdingag-20231231.xsd#onholdingag_ReserveForActuarialGainsAndLossesBeforeTaxMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_OtherReservesMember_5b526dda-2c17-40a6-bf50-2b278885e20e" xlink:to="loc_onholdingag_ReserveForActuarialGainsAndLossesBeforeTaxMember_3bdcf711-ec30-4f31-be54-96443777cf1b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ReserveForTaxOnActuarialGainsAndLossesMember_7dec9de7-a192-4cbc-a443-f982d3420bd8" xlink:href="onholdingag-20231231.xsd#onholdingag_ReserveForTaxOnActuarialGainsAndLossesMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_OtherReservesMember_5b526dda-2c17-40a6-bf50-2b278885e20e" xlink:to="loc_onholdingag_ReserveForTaxOnActuarialGainsAndLossesMember_7dec9de7-a192-4cbc-a443-f982d3420bd8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfReservesWithinEquityLineItems_2825b928-cc69-4477-953c-f60ccc7cb346" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfReservesWithinEquityLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReservesWithinEquityTable_16faf9ee-77c8-470e-8aef-b1aaef203296" xlink:to="loc_ifrs-full_DisclosureOfReservesWithinEquityLineItems_2825b928-cc69-4477-953c-f60ccc7cb346" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_Equity_9d0b995e-bd51-4802-ac10-59dffbab4baf" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_Equity"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfReservesWithinEquityLineItems_2825b928-cc69-4477-953c-f60ccc7cb346" xlink:to="loc_ifrs-full_Equity_9d0b995e-bd51-4802-ac10-59dffbab4baf" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/CommitmentsandcontingenciesNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#CommitmentsandcontingenciesNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/CommitmentsandcontingenciesNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_CommitmentsAndContingenciesAbstract_50eff5ef-669a-4bcc-a085-853d489b2048" xlink:href="onholdingag-20231231.xsd#onholdingag_CommitmentsAndContingenciesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateTable_2159e76f-c443-4d4d-80b5-17a47ee77db7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_CommitmentsAndContingenciesAbstract_50eff5ef-669a-4bcc-a085-853d489b2048" xlink:to="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateTable_2159e76f-c443-4d4d-80b5-17a47ee77db7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfLiabilitiesAxis_21cb3c5b-342f-4534-bee1-0aabf8d8a60e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfLiabilitiesAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateTable_2159e76f-c443-4d4d-80b5-17a47ee77db7" xlink:to="loc_ifrs-full_ClassesOfLiabilitiesAxis_21cb3c5b-342f-4534-bee1-0aabf8d8a60e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilitiesMember_0e577486-c1c6-4a29-a059-e0858dd6e27e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilitiesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfLiabilitiesAxis_21cb3c5b-342f-4534-bee1-0aabf8d8a60e" xlink:to="loc_ifrs-full_LiabilitiesMember_0e577486-c1c6-4a29-a059-e0858dd6e27e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LeasedLocationsMember_63b74b90-3f68-4b2a-a6e8-f28b23b97825" xlink:href="onholdingag-20231231.xsd#onholdingag_LeasedLocationsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_LiabilitiesMember_0e577486-c1c6-4a29-a059-e0858dd6e27e" xlink:to="loc_onholdingag_LeasedLocationsMember_63b74b90-3f68-4b2a-a6e8-f28b23b97825" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfContingentLiabilitiesAxis_80024ac5-d429-4ff2-b10a-d56c1fe9ff64" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfContingentLiabilitiesAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateTable_2159e76f-c443-4d4d-80b5-17a47ee77db7" xlink:to="loc_ifrs-full_ClassesOfContingentLiabilitiesAxis_80024ac5-d429-4ff2-b10a-d56c1fe9ff64" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ContingentLiabilitiesMember_d4fa971f-9300-4083-8e93-97ec5fa90533" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ContingentLiabilitiesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfContingentLiabilitiesAxis_80024ac5-d429-4ff2-b10a-d56c1fe9ff64" xlink:to="loc_ifrs-full_ContingentLiabilitiesMember_d4fa971f-9300-4083-8e93-97ec5fa90533" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ContingentLiabilityForGuaranteesMember_cea451eb-3798-4b92-b242-dfc22c769f7c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ContingentLiabilityForGuaranteesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ContingentLiabilitiesMember_d4fa971f-9300-4083-8e93-97ec5fa90533" xlink:to="loc_ifrs-full_ContingentLiabilityForGuaranteesMember_cea451eb-3798-4b92-b242-dfc22c769f7c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_LegalEntityAxis_9a69f903-e73e-41c5-a438-dfb34cd4f64f" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_LegalEntityAxis"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateTable_2159e76f-c443-4d4d-80b5-17a47ee77db7" xlink:to="loc_dei_LegalEntityAxis_9a69f903-e73e-41c5-a438-dfb34cd4f64f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_dei_EntityDomain_cb9f0f0a-151a-406d-9267-69d1800f98d8" xlink:href="https://xbrl.sec.gov/dei/2023/dei-2023.xsd#dei_EntityDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_LegalEntityAxis_9a69f903-e73e-41c5-a438-dfb34cd4f64f" xlink:to="loc_dei_EntityDomain_cb9f0f0a-151a-406d-9267-69d1800f98d8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_GroupCashPoolParticipantsMember_6cdb2545-9bd0-4563-b28c-08fe9ba5532b" xlink:href="onholdingag-20231231.xsd#onholdingag_GroupCashPoolParticipantsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_dei_EntityDomain_cb9f0f0a-151a-406d-9267-69d1800f98d8" xlink:to="loc_onholdingag_GroupCashPoolParticipantsMember_6cdb2545-9bd0-4563-b28c-08fe9ba5532b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_BorrowingsByNameAxis_20c238f0-0d54-423e-bc5e-678da0eb7f85" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_BorrowingsByNameAxis"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateTable_2159e76f-c443-4d4d-80b5-17a47ee77db7" xlink:to="loc_ifrs-full_BorrowingsByNameAxis_20c238f0-0d54-423e-bc5e-678da0eb7f85" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_BorrowingsByNameMember_8ec0336d-a8a6-4103-8e14-d18fecadfb4e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_BorrowingsByNameMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_BorrowingsByNameAxis_20c238f0-0d54-423e-bc5e-678da0eb7f85" xlink:to="loc_ifrs-full_BorrowingsByNameMember_8ec0336d-a8a6-4103-8e14-d18fecadfb4e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_BankOverdraftFacilityFourCHFMember_4a697e78-e551-46ce-ad9c-ebc99319965c" xlink:href="onholdingag-20231231.xsd#onholdingag_BankOverdraftFacilityFourCHFMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_BorrowingsByNameMember_8ec0336d-a8a6-4103-8e14-d18fecadfb4e" xlink:to="loc_onholdingag_BankOverdraftFacilityFourCHFMember_4a697e78-e551-46ce-ad9c-ebc99319965c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GeographicalAreasAxis_00a071e9-6709-4b6a-a43d-2a866b870cb2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GeographicalAreasAxis"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateTable_2159e76f-c443-4d4d-80b5-17a47ee77db7" xlink:to="loc_ifrs-full_GeographicalAreasAxis_00a071e9-6709-4b6a-a43d-2a866b870cb2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GeographicalAreasMember_5ba7ef35-f5cf-431e-8ffc-3151966ba478" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GeographicalAreasMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasAxis_00a071e9-6709-4b6a-a43d-2a866b870cb2" xlink:to="loc_ifrs-full_GeographicalAreasMember_5ba7ef35-f5cf-431e-8ffc-3151966ba478" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_country_BE_47e34033-99f4-4f99-b8ef-f5aea408aaf8" xlink:href="https://xbrl.sec.gov/country/2023/country-2023.xsd#country_BE"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_5ba7ef35-f5cf-431e-8ffc-3151966ba478" xlink:to="loc_country_BE_47e34033-99f4-4f99-b8ef-f5aea408aaf8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AtlantaMember_c4bd726b-6243-4dda-b6f6-7ad4760d2eb5" xlink:href="onholdingag-20231231.xsd#onholdingag_AtlantaMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_GeographicalAreasMember_5ba7ef35-f5cf-431e-8ffc-3151966ba478" xlink:to="loc_onholdingag_AtlantaMember_c4bd726b-6243-4dda-b6f6-7ad4760d2eb5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_StatementScenarioAxis_a3156700-a929-4d20-93eb-386d22f99559" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_StatementScenarioAxis"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateTable_2159e76f-c443-4d4d-80b5-17a47ee77db7" xlink:to="loc_srt_StatementScenarioAxis_a3156700-a929-4d20-93eb-386d22f99559" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ScenarioUnspecifiedDomain_76541e3e-e03c-40be-b459-001aea6b6532" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_ScenarioUnspecifiedDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_StatementScenarioAxis_a3156700-a929-4d20-93eb-386d22f99559" xlink:to="loc_srt_ScenarioUnspecifiedDomain_76541e3e-e03c-40be-b459-001aea6b6532" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ScenarioForecastMember_70e4a72b-42a5-447e-bb6c-81acd3deafe4" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_ScenarioForecastMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_ScenarioUnspecifiedDomain_76541e3e-e03c-40be-b459-001aea6b6532" xlink:to="loc_srt_ScenarioForecastMember_70e4a72b-42a5-447e-bb6c-81acd3deafe4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateLineItems_443e26ec-8cdf-4c7d-a8f1-61c5e5ffc207" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateLineItems"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateTable_2159e76f-c443-4d4d-80b5-17a47ee77db7" xlink:to="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateLineItems_443e26ec-8cdf-4c7d-a8f1-61c5e5ffc207" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EstimatedFinancialEffectOfContingentLiabilities_21f84fd6-a852-49ba-9b5a-26f352ded470" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EstimatedFinancialEffectOfContingentLiabilities"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateLineItems_443e26ec-8cdf-4c7d-a8f1-61c5e5ffc207" xlink:to="loc_ifrs-full_EstimatedFinancialEffectOfContingentLiabilities_21f84fd6-a852-49ba-9b5a-26f352ded470" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_BankGuarantee_fbb56522-1779-469a-871b-c2d7889e8f70" xlink:href="onholdingag-20231231.xsd#onholdingag_BankGuarantee"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateLineItems_443e26ec-8cdf-4c7d-a8f1-61c5e5ffc207" xlink:to="loc_onholdingag_BankGuarantee_fbb56522-1779-469a-871b-c2d7889e8f70" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LineCreditFacilityMaximumBorrowingCapacity_55c8ad15-ade5-43dd-b5d7-76e597b1f4ef" xlink:href="onholdingag-20231231.xsd#onholdingag_LineCreditFacilityMaximumBorrowingCapacity"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateLineItems_443e26ec-8cdf-4c7d-a8f1-61c5e5ffc207" xlink:to="loc_onholdingag_LineCreditFacilityMaximumBorrowingCapacity_55c8ad15-ade5-43dd-b5d7-76e597b1f4ef" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_GrossCashBalancesBeforeCashPoolingOffset_b88d62ef-9f8c-4bd7-a649-5eb7215fd9ed" xlink:href="onholdingag-20231231.xsd#onholdingag_GrossCashBalancesBeforeCashPoolingOffset"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateLineItems_443e26ec-8cdf-4c7d-a8f1-61c5e5ffc207" xlink:to="loc_onholdingag_GrossCashBalancesBeforeCashPoolingOffset_b88d62ef-9f8c-4bd7-a649-5eb7215fd9ed" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GrossLeaseLiabilities_38567893-67ce-42fe-af3e-47f7a5ba930d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GrossLeaseLiabilities"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAmountsToBeRecoveredOrSettledAfterTwelveMonthsForClassesOfAssetsAndLiabilitiesThatContainAmountsToBeRecoveredOrSettledBothNoMoreAndMoreThanTwelveMonthsAfterReportingDateLineItems_443e26ec-8cdf-4c7d-a8f1-61c5e5ffc207" xlink:to="loc_ifrs-full_GrossLeaseLiabilities_38567893-67ce-42fe-af3e-47f7a5ba930d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/CommitmentsandcontingenciesScheduleofFutureLeaseCommitmentsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#CommitmentsandcontingenciesScheduleofFutureLeaseCommitmentsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/CommitmentsandcontingenciesScheduleofFutureLeaseCommitmentsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_CommitmentsAndContingenciesAbstract_c8c9789a-4419-4f8d-86cd-aeb6f3f5cc23" xlink:href="onholdingag-20231231.xsd#onholdingag_CommitmentsAndContingenciesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesTable_45498f5b-fbc8-45d7-9377-48fa03173a05" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_CommitmentsAndContingenciesAbstract_c8c9789a-4419-4f8d-86cd-aeb6f3f5cc23" xlink:to="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesTable_45498f5b-fbc8-45d7-9377-48fa03173a05" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_MaturityAxis_e6272c7a-8b9f-4f7f-a1bf-75438ff7f53f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_MaturityAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesTable_45498f5b-fbc8-45d7-9377-48fa03173a05" xlink:to="loc_ifrs-full_MaturityAxis_e6272c7a-8b9f-4f7f-a1bf-75438ff7f53f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AggregatedTimeBandsMember_4fcb33fc-5c29-4d06-b386-2173afdfb721" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AggregatedTimeBandsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_MaturityAxis_e6272c7a-8b9f-4f7f-a1bf-75438ff7f53f" xlink:to="loc_ifrs-full_AggregatedTimeBandsMember_4fcb33fc-5c29-4d06-b386-2173afdfb721" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NotLaterThanOneYearMember_d007b1f0-a195-4c8d-9ca6-41d2c9971bc6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NotLaterThanOneYearMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AggregatedTimeBandsMember_4fcb33fc-5c29-4d06-b386-2173afdfb721" xlink:to="loc_ifrs-full_NotLaterThanOneYearMember_d007b1f0-a195-4c8d-9ca6-41d2c9971bc6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LaterThanOneYearAndNotLaterThanFiveYearsMember_872c3f8f-fdcb-4665-928a-4fdb5b931863" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LaterThanOneYearAndNotLaterThanFiveYearsMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AggregatedTimeBandsMember_4fcb33fc-5c29-4d06-b386-2173afdfb721" xlink:to="loc_ifrs-full_LaterThanOneYearAndNotLaterThanFiveYearsMember_872c3f8f-fdcb-4665-928a-4fdb5b931863" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LaterThanFiveYearsMember_e08ddafd-e51c-410a-8582-431d2c50242d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LaterThanFiveYearsMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AggregatedTimeBandsMember_4fcb33fc-5c29-4d06-b386-2173afdfb721" xlink:to="loc_ifrs-full_LaterThanFiveYearsMember_e08ddafd-e51c-410a-8582-431d2c50242d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems_fad3d7a4-c2fb-4980-95e9-f0302cef453b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesTable_45498f5b-fbc8-45d7-9377-48fa03173a05" xlink:to="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems_fad3d7a4-c2fb-4980-95e9-f0302cef453b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GrossLeaseLiabilities_49adcfe5-af38-44dd-b543-60855686b2c7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GrossLeaseLiabilities"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems_fad3d7a4-c2fb-4980-95e9-f0302cef453b" xlink:to="loc_ifrs-full_GrossLeaseLiabilities_49adcfe5-af38-44dd-b543-60855686b2c7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/MarketriskDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#MarketriskDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/MarketriskDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_531b3461-bcfe-4104-91ac-a2cd287c5ca9" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PercentageIncreaseDecreaseFromOriginallyConfirmedFixedPriceThatWouldMakePricesNoLongerFixed_acc85726-cdf2-40b7-9e07-a401f0f56644" xlink:href="onholdingag-20231231.xsd#onholdingag_PercentageIncreaseDecreaseFromOriginallyConfirmedFixedPriceThatWouldMakePricesNoLongerFixed"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_531b3461-bcfe-4104-91ac-a2cd287c5ca9" xlink:to="loc_onholdingag_PercentageIncreaseDecreaseFromOriginallyConfirmedFixedPriceThatWouldMakePricesNoLongerFixed_acc85726-cdf2-40b7-9e07-a401f0f56644" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/ForeigncurrencyriskScheduleofForeignExchangeRatesDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#ForeigncurrencyriskScheduleofForeignExchangeRatesDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/ForeigncurrencyriskScheduleofForeignExchangeRatesDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_e8881a05-da69-4a00-ac59-de9374c412b3" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsTable_651a55e3-b30f-4aea-bd4d-0e756feb39e9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_e8881a05-da69-4a00-ac59-de9374c412b3" xlink:to="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsTable_651a55e3-b30f-4aea-bd4d-0e756feb39e9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_CurrencyAxis_ab04b75e-4089-4124-a89c-a1db57ef23b4" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_CurrencyAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsTable_651a55e3-b30f-4aea-bd4d-0e756feb39e9" xlink:to="loc_srt_CurrencyAxis_ab04b75e-4089-4124-a89c-a1db57ef23b4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_AllCurrenciesDomain_d99f3e98-2d50-4820-9075-88ec4c9c8558" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_AllCurrenciesDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_CurrencyAxis_ab04b75e-4089-4124-a89c-a1db57ef23b4" xlink:to="loc_currency_AllCurrenciesDomain_d99f3e98-2d50-4820-9075-88ec4c9c8558" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_AUD_34ccfc03-0a1c-4238-973e-4ce55f356097" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_AUD"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_currency_AllCurrenciesDomain_d99f3e98-2d50-4820-9075-88ec4c9c8558" xlink:to="loc_currency_AUD_34ccfc03-0a1c-4238-973e-4ce55f356097" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_BRL_1e106bb0-ef46-48d7-8e37-77326be4f7a5" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_BRL"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_currency_AllCurrenciesDomain_d99f3e98-2d50-4820-9075-88ec4c9c8558" xlink:to="loc_currency_BRL_1e106bb0-ef46-48d7-8e37-77326be4f7a5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_CAD_38e0227c-9d7f-43c0-a86b-6584788a40d8" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_CAD"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_currency_AllCurrenciesDomain_d99f3e98-2d50-4820-9075-88ec4c9c8558" xlink:to="loc_currency_CAD_38e0227c-9d7f-43c0-a86b-6584788a40d8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_CNY_e11d0679-a2a6-4f40-8a95-a399a2e2cc44" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_CNY"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_currency_AllCurrenciesDomain_d99f3e98-2d50-4820-9075-88ec4c9c8558" xlink:to="loc_currency_CNY_e11d0679-a2a6-4f40-8a95-a399a2e2cc44" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_EUR_fea0dac5-a93c-4d42-b1f5-9b1bf46f3f03" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_EUR"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_currency_AllCurrenciesDomain_d99f3e98-2d50-4820-9075-88ec4c9c8558" xlink:to="loc_currency_EUR_fea0dac5-a93c-4d42-b1f5-9b1bf46f3f03" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_GBP_5a474cd1-31fe-45d2-a5e0-93dd12cf0d8d" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_GBP"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_currency_AllCurrenciesDomain_d99f3e98-2d50-4820-9075-88ec4c9c8558" xlink:to="loc_currency_GBP_5a474cd1-31fe-45d2-a5e0-93dd12cf0d8d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_JPY_bb9a7128-48be-41a4-8ccf-51f699566081" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_JPY"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_currency_AllCurrenciesDomain_d99f3e98-2d50-4820-9075-88ec4c9c8558" xlink:to="loc_currency_JPY_bb9a7128-48be-41a4-8ccf-51f699566081" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_HKD_12faf887-5917-43c2-8a57-810a58cefb28" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_HKD"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_currency_AllCurrenciesDomain_d99f3e98-2d50-4820-9075-88ec4c9c8558" xlink:to="loc_currency_HKD_12faf887-5917-43c2-8a57-810a58cefb28" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_USD_050eee31-bb7d-4e14-b3b6-e85bbdfa681d" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_USD"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_currency_AllCurrenciesDomain_d99f3e98-2d50-4820-9075-88ec4c9c8558" xlink:to="loc_currency_USD_050eee31-bb7d-4e14-b3b6-e85bbdfa681d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsLineItems_4d51293e-30e4-4791-810b-b33704271b83" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsTable_651a55e3-b30f-4aea-bd4d-0e756feb39e9" xlink:to="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsLineItems_4d51293e-30e4-4791-810b-b33704271b83" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClosingForeignExchangeRate_c2993842-5b4e-473b-a25e-e1072b82c4b6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClosingForeignExchangeRate"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsLineItems_4d51293e-30e4-4791-810b-b33704271b83" xlink:to="loc_ifrs-full_ClosingForeignExchangeRate_c2993842-5b4e-473b-a25e-e1072b82c4b6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AverageForeignExchangeRate_d928a3d8-3468-4919-bbe5-3a3aa223278a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AverageForeignExchangeRate"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsLineItems_4d51293e-30e4-4791-810b-b33704271b83" xlink:to="loc_ifrs-full_AverageForeignExchangeRate_d928a3d8-3468-4919-bbe5-3a3aa223278a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/ForeigncurrencyriskNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#ForeigncurrencyriskNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/ForeigncurrencyriskNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_fcbcdeb9-35f2-4149-a9bd-21b2828278b6" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NetDerivativeFinancialAssetsLiabilities_88da80a3-e115-4fc6-abd4-33dc65d04c4e" xlink:href="onholdingag-20231231.xsd#onholdingag_NetDerivativeFinancialAssetsLiabilities"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_fcbcdeb9-35f2-4149-a9bd-21b2828278b6" xlink:to="loc_onholdingag_NetDerivativeFinancialAssetsLiabilities_88da80a3-e115-4fc6-abd4-33dc65d04c4e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GainsLossesOnChangeInFairValueOfDerivatives_f8b49215-1900-4e79-87e7-ade0b0a1f277" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GainsLossesOnChangeInFairValueOfDerivatives"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_fcbcdeb9-35f2-4149-a9bd-21b2828278b6" xlink:to="loc_ifrs-full_GainsLossesOnChangeInFairValueOfDerivatives_f8b49215-1900-4e79-87e7-ade0b0a1f277" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/ForeigncurrencyriskFinancialassetsandliabilitiesheldinforeigncurrencyDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#ForeigncurrencyriskFinancialassetsandliabilitiesheldinforeigncurrencyDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/ForeigncurrencyriskFinancialassetsandliabilitiesheldinforeigncurrencyDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_bd996a8d-ab5c-4113-a36b-fa2dd11ff128" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsTable_35cc1e2d-825c-45dd-bb2e-bea7d8ecb6b2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_bd996a8d-ab5c-4113-a36b-fa2dd11ff128" xlink:to="loc_ifrs-full_DisclosureOfFinancialAssetsTable_35cc1e2d-825c-45dd-bb2e-bea7d8ecb6b2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfFinancialAssetsLineItems_c9623551-bea8-42a3-a18b-9cc772e8eb7b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfFinancialAssetsLineItems"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsTable_35cc1e2d-825c-45dd-bb2e-bea7d8ecb6b2" xlink:to="loc_ifrs-full_DisclosureOfFinancialAssetsLineItems_c9623551-bea8-42a3-a18b-9cc772e8eb7b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CashAndCashEquivalents_ab3f0428-1803-4518-8cf6-bb20f56df801" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CashAndCashEquivalents"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsLineItems_c9623551-bea8-42a3-a18b-9cc772e8eb7b" xlink:to="loc_ifrs-full_CashAndCashEquivalents_ab3f0428-1803-4518-8cf6-bb20f56df801" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TradeReceivablesAndOtherFinancialAssets_4378e381-33a8-4c84-80c1-2a199abed718" xlink:href="onholdingag-20231231.xsd#onholdingag_TradeReceivablesAndOtherFinancialAssets"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsLineItems_c9623551-bea8-42a3-a18b-9cc772e8eb7b" xlink:to="loc_onholdingag_TradeReceivablesAndOtherFinancialAssets_4378e381-33a8-4c84-80c1-2a199abed718" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TradePayablesAndOtherFinancialLiabilities_065a0cc7-26fb-45af-84d0-3a2dc1012ecf" xlink:href="onholdingag-20231231.xsd#onholdingag_TradePayablesAndOtherFinancialLiabilities"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsLineItems_c9623551-bea8-42a3-a18b-9cc772e8eb7b" xlink:to="loc_onholdingag_TradePayablesAndOtherFinancialLiabilities_065a0cc7-26fb-45af-84d0-3a2dc1012ecf" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TotalFinancialAssetsAndFinancialLiabilities_a5d7216b-9a0f-47ad-be12-6a7a992cb7e8" xlink:href="onholdingag-20231231.xsd#onholdingag_TotalFinancialAssetsAndFinancialLiabilities"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfFinancialAssetsLineItems_c9623551-bea8-42a3-a18b-9cc772e8eb7b" xlink:to="loc_onholdingag_TotalFinancialAssetsAndFinancialLiabilities_a5d7216b-9a0f-47ad-be12-6a7a992cb7e8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/ForeigncurrencyriskScheduleofSensitivityofForeignExchangeRatesDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#ForeigncurrencyriskScheduleofSensitivityofForeignExchangeRatesDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/ForeigncurrencyriskScheduleofSensitivityofForeignExchangeRatesDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_7f0b3561-ce24-414b-ad86-6cff718b8918" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsTable_fd55e127-9d42-4758-9bf1-a1c2eb2606ae" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_7f0b3561-ce24-414b-ad86-6cff718b8918" xlink:to="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsTable_fd55e127-9d42-4758-9bf1-a1c2eb2606ae" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TypesOfRisksAxis_9f820301-17c0-4e30-bda0-3675390fe293" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TypesOfRisksAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsTable_fd55e127-9d42-4758-9bf1-a1c2eb2606ae" xlink:to="loc_ifrs-full_TypesOfRisksAxis_9f820301-17c0-4e30-bda0-3675390fe293" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TypesOfRisksMember_ccf1e640-4657-4268-b415-64dc1ee2ab12" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TypesOfRisksMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TypesOfRisksAxis_9f820301-17c0-4e30-bda0-3675390fe293" xlink:to="loc_ifrs-full_TypesOfRisksMember_ccf1e640-4657-4268-b415-64dc1ee2ab12" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrencyRiskMember_3f649cdb-f971-4bfb-b0ff-0ff985519bd5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrencyRiskMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TypesOfRisksMember_ccf1e640-4657-4268-b415-64dc1ee2ab12" xlink:to="loc_ifrs-full_CurrencyRiskMember_3f649cdb-f971-4bfb-b0ff-0ff985519bd5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_CurrencyAxis_ed220d1f-baa3-4516-95b4-a87773e88d5c" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_CurrencyAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsTable_fd55e127-9d42-4758-9bf1-a1c2eb2606ae" xlink:to="loc_srt_CurrencyAxis_ed220d1f-baa3-4516-95b4-a87773e88d5c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_AllCurrenciesDomain_79b54a92-a48b-4d93-84e5-4da921aa0d80" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_AllCurrenciesDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_CurrencyAxis_ed220d1f-baa3-4516-95b4-a87773e88d5c" xlink:to="loc_currency_AllCurrenciesDomain_79b54a92-a48b-4d93-84e5-4da921aa0d80" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_USD_0cdf1220-0a49-46a1-ac45-3328c005e064" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_USD"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_currency_AllCurrenciesDomain_79b54a92-a48b-4d93-84e5-4da921aa0d80" xlink:to="loc_currency_USD_0cdf1220-0a49-46a1-ac45-3328c005e064" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_currency_EUR_0869300a-b5c4-442b-a0f0-eb40b283b49f" xlink:href="https://xbrl.sec.gov/currency/2023/currency-2023.xsd#currency_EUR"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_currency_AllCurrenciesDomain_79b54a92-a48b-4d93-84e5-4da921aa0d80" xlink:to="loc_currency_EUR_0869300a-b5c4-442b-a0f0-eb40b283b49f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsLineItems_7d3e47aa-9791-4a55-99eb-fad5bb498c3f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsTable_fd55e127-9d42-4758-9bf1-a1c2eb2606ae" xlink:to="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsLineItems_7d3e47aa-9791-4a55-99eb-fad5bb498c3f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_SensitivityAnalysisForTypesOfMarketRiskReasonablyPossibleChangeInRiskVariablePercent_2fda78bf-b8ba-492f-a860-2f398605656d" xlink:href="onholdingag-20231231.xsd#onholdingag_SensitivityAnalysisForTypesOfMarketRiskReasonablyPossibleChangeInRiskVariablePercent"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsLineItems_7d3e47aa-9791-4a55-99eb-fad5bb498c3f" xlink:to="loc_onholdingag_SensitivityAnalysisForTypesOfMarketRiskReasonablyPossibleChangeInRiskVariablePercent_2fda78bf-b8ba-492f-a860-2f398605656d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_SensitivityAnalysisForTypesOfMarketRiskReasonablyPossibleChangeInRiskVariableImpactOnNetIncomeLossDueToTenPercentIncrease_3a810f12-e8d4-4471-a708-62da81b95fa5" xlink:href="onholdingag-20231231.xsd#onholdingag_SensitivityAnalysisForTypesOfMarketRiskReasonablyPossibleChangeInRiskVariableImpactOnNetIncomeLossDueToTenPercentIncrease"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsLineItems_7d3e47aa-9791-4a55-99eb-fad5bb498c3f" xlink:to="loc_onholdingag_SensitivityAnalysisForTypesOfMarketRiskReasonablyPossibleChangeInRiskVariableImpactOnNetIncomeLossDueToTenPercentIncrease_3a810f12-e8d4-4471-a708-62da81b95fa5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_SensitivityAnalysisForTypesOfMarketRiskReasonablyPossibleChangeInRiskVariableImpactOnNetIncomeLossDueToTenPercentDecrease_35c10bf4-7437-42a8-8764-523f5ec02806" xlink:href="onholdingag-20231231.xsd#onholdingag_SensitivityAnalysisForTypesOfMarketRiskReasonablyPossibleChangeInRiskVariableImpactOnNetIncomeLossDueToTenPercentDecrease"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNatureAndExtentOfRisksArisingFromFinancialInstrumentsLineItems_7d3e47aa-9791-4a55-99eb-fad5bb498c3f" xlink:to="loc_onholdingag_SensitivityAnalysisForTypesOfMarketRiskReasonablyPossibleChangeInRiskVariableImpactOnNetIncomeLossDueToTenPercentDecrease_35c10bf4-7437-42a8-8764-523f5ec02806" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/LiquidityriskContractualMaturitiesofFinancialLiabilitiesDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#LiquidityriskContractualMaturitiesofFinancialLiabilitiesDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/LiquidityriskContractualMaturitiesofFinancialLiabilitiesDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_1d3a8449-f511-4bf4-b8c8-30b9132f82ed" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesTable_2d00d90a-1fb0-4668-8167-ae584dbac133" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_1d3a8449-f511-4bf4-b8c8-30b9132f82ed" xlink:to="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesTable_2d00d90a-1fb0-4668-8167-ae584dbac133" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_MaturityAxis_fe9f7323-0046-46aa-ba52-bb76f0e339c0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_MaturityAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesTable_2d00d90a-1fb0-4668-8167-ae584dbac133" xlink:to="loc_ifrs-full_MaturityAxis_fe9f7323-0046-46aa-ba52-bb76f0e339c0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AggregatedTimeBandsMember_7c892020-3f9a-44d8-b967-63a15fdf3510" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AggregatedTimeBandsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_MaturityAxis_fe9f7323-0046-46aa-ba52-bb76f0e339c0" xlink:to="loc_ifrs-full_AggregatedTimeBandsMember_7c892020-3f9a-44d8-b967-63a15fdf3510" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NotLaterThanThreeMonthsMember_6b0f47ba-198a-49f3-8e5c-aa41471b7581" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NotLaterThanThreeMonthsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AggregatedTimeBandsMember_7c892020-3f9a-44d8-b967-63a15fdf3510" xlink:to="loc_ifrs-full_NotLaterThanThreeMonthsMember_6b0f47ba-198a-49f3-8e5c-aa41471b7581" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LaterThanThreeMonthsAndNotLaterThanOneYearMember_56faf826-444c-4364-aaba-295bceac3787" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LaterThanThreeMonthsAndNotLaterThanOneYearMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AggregatedTimeBandsMember_7c892020-3f9a-44d8-b967-63a15fdf3510" xlink:to="loc_ifrs-full_LaterThanThreeMonthsAndNotLaterThanOneYearMember_56faf826-444c-4364-aaba-295bceac3787" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LaterThanOneYearAndNotLaterThanFiveYearsMember_3764cf65-7f6f-4b88-bf8c-02daf7fe5db5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LaterThanOneYearAndNotLaterThanFiveYearsMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AggregatedTimeBandsMember_7c892020-3f9a-44d8-b967-63a15fdf3510" xlink:to="loc_ifrs-full_LaterThanOneYearAndNotLaterThanFiveYearsMember_3764cf65-7f6f-4b88-bf8c-02daf7fe5db5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LaterThanFiveYearsMember_90283e8d-8aee-4ea3-97aa-8b1e38c75c0c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LaterThanFiveYearsMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AggregatedTimeBandsMember_7c892020-3f9a-44d8-b967-63a15fdf3510" xlink:to="loc_ifrs-full_LaterThanFiveYearsMember_90283e8d-8aee-4ea3-97aa-8b1e38c75c0c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems_a78117b1-43ae-4944-bd6c-789842c6fb2d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesTable_2d00d90a-1fb0-4668-8167-ae584dbac133" xlink:to="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems_a78117b1-43ae-4944-bd6c-789842c6fb2d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TradeAndOtherPayablesUndiscountedCashFlows_3f236cbc-4c38-44e1-a1ae-62727aa27079" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TradeAndOtherPayablesUndiscountedCashFlows"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems_a78117b1-43ae-4944-bd6c-789842c6fb2d" xlink:to="loc_ifrs-full_TradeAndOtherPayablesUndiscountedCashFlows_3f236cbc-4c38-44e1-a1ae-62727aa27079" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_CurrentGrossLeaseLiabilities_08aecbd0-8e70-4c68-baef-68e177d72a99" xlink:href="onholdingag-20231231.xsd#onholdingag_CurrentGrossLeaseLiabilities"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems_a78117b1-43ae-4944-bd6c-789842c6fb2d" xlink:to="loc_onholdingag_CurrentGrossLeaseLiabilities_08aecbd0-8e70-4c68-baef-68e177d72a99" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NonDerivativeOtherFinancialLiabilitiesUndiscountedCashFlows_a58e71e4-3b48-4fc6-9daa-62839b15fcaf" xlink:href="onholdingag-20231231.xsd#onholdingag_NonDerivativeOtherFinancialLiabilitiesUndiscountedCashFlows"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems_a78117b1-43ae-4944-bd6c-789842c6fb2d" xlink:to="loc_onholdingag_NonDerivativeOtherFinancialLiabilitiesUndiscountedCashFlows_a58e71e4-3b48-4fc6-9daa-62839b15fcaf" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherCurrentFinancialLiabilitiesUndiscountedCashFlows_afaafa5d-c1b4-4acb-b337-179dfa907969" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherCurrentFinancialLiabilitiesUndiscountedCashFlows"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems_a78117b1-43ae-4944-bd6c-789842c6fb2d" xlink:to="loc_onholdingag_OtherCurrentFinancialLiabilitiesUndiscountedCashFlows_afaafa5d-c1b4-4acb-b337-179dfa907969" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NonCurrentGrossLeaseLiabilities_2f54d7bb-0570-4101-ae17-de4b349f241f" xlink:href="onholdingag-20231231.xsd#onholdingag_NonCurrentGrossLeaseLiabilities"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems_a78117b1-43ae-4944-bd6c-789842c6fb2d" xlink:to="loc_onholdingag_NonCurrentGrossLeaseLiabilities_2f54d7bb-0570-4101-ae17-de4b349f241f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherNonCurrentFinancialLiabilitiesUndiscountedCashFlows_6a058e50-f886-4efe-bd92-5d1f3671f110" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherNonCurrentFinancialLiabilitiesUndiscountedCashFlows"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfMaturityAnalysisForNonderivativeFinancialLiabilitiesLineItems_a78117b1-43ae-4944-bd6c-789842c6fb2d" xlink:to="loc_onholdingag_OtherNonCurrentFinancialLiabilitiesUndiscountedCashFlows_6a058e50-f886-4efe-bd92-5d1f3671f110" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/LiquidityriskNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#LiquidityriskNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/LiquidityriskNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_11c50092-437a-40b5-aa4c-5710d8f58c07" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_bd5f6c45-48fb-4d9c-882a-2fd1da2a73c8" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_11c50092-437a-40b5-aa4c-5710d8f58c07" xlink:to="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_bd5f6c45-48fb-4d9c-882a-2fd1da2a73c8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_BorrowingsByNameAxis_42e1e932-1494-4905-af7d-3e4daba4c016" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_BorrowingsByNameAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_bd5f6c45-48fb-4d9c-882a-2fd1da2a73c8" xlink:to="loc_ifrs-full_BorrowingsByNameAxis_42e1e932-1494-4905-af7d-3e4daba4c016" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_BorrowingsByNameMember_ef431288-dae0-46b5-ab11-61d4bc079b5f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_BorrowingsByNameMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_BorrowingsByNameAxis_42e1e932-1494-4905-af7d-3e4daba4c016" xlink:to="loc_ifrs-full_BorrowingsByNameMember_ef431288-dae0-46b5-ab11-61d4bc079b5f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_BankOverdraftFacilityOneCHFMember_78c9580f-030a-40b3-a4b9-ec4dfd639679" xlink:href="onholdingag-20231231.xsd#onholdingag_BankOverdraftFacilityOneCHFMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_BorrowingsByNameMember_ef431288-dae0-46b5-ab11-61d4bc079b5f" xlink:to="loc_onholdingag_BankOverdraftFacilityOneCHFMember_78c9580f-030a-40b3-a4b9-ec4dfd639679" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_BankOverdraftFacilityTwoCHFMember_86e59bda-847e-4e66-9ae5-a4705e161d2d" xlink:href="onholdingag-20231231.xsd#onholdingag_BankOverdraftFacilityTwoCHFMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_BorrowingsByNameMember_ef431288-dae0-46b5-ab11-61d4bc079b5f" xlink:to="loc_onholdingag_BankOverdraftFacilityTwoCHFMember_86e59bda-847e-4e66-9ae5-a4705e161d2d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_BankOverdraftFacilityThreeUSDMember_5eb3d17b-c19a-4f38-93b1-2cd0b2ef7d53" xlink:href="onholdingag-20231231.xsd#onholdingag_BankOverdraftFacilityThreeUSDMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_BorrowingsByNameMember_ef431288-dae0-46b5-ab11-61d4bc079b5f" xlink:to="loc_onholdingag_BankOverdraftFacilityThreeUSDMember_5eb3d17b-c19a-4f38-93b1-2cd0b2ef7d53" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_BankOverdraftFacilityFourCHFMember_77a48e79-c9ae-42e9-b366-d5513104c7cb" xlink:href="onholdingag-20231231.xsd#onholdingag_BankOverdraftFacilityFourCHFMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_BorrowingsByNameMember_ef431288-dae0-46b5-ab11-61d4bc079b5f" xlink:to="loc_onholdingag_BankOverdraftFacilityFourCHFMember_77a48e79-c9ae-42e9-b366-d5513104c7cb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AttributionOfExpensesByNatureToTheirFunctionAxis_7948295c-6475-42d6-b3b2-61a75468fab3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AttributionOfExpensesByNatureToTheirFunctionAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_bd5f6c45-48fb-4d9c-882a-2fd1da2a73c8" xlink:to="loc_ifrs-full_AttributionOfExpensesByNatureToTheirFunctionAxis_7948295c-6475-42d6-b3b2-61a75468fab3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LineItemsByFunctionMember_e5b46510-f4b7-4215-aa12-7ea203475d2b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LineItemsByFunctionMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_AttributionOfExpensesByNatureToTheirFunctionAxis_7948295c-6475-42d6-b3b2-61a75468fab3" xlink:to="loc_ifrs-full_LineItemsByFunctionMember_e5b46510-f4b7-4215-aa12-7ea203475d2b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_MarketingFreightCustomsSellingAndDistributionCostsMember_2374254a-570e-4b00-ac90-69487ccbf977" xlink:href="onholdingag-20231231.xsd#onholdingag_MarketingFreightCustomsSellingAndDistributionCostsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_LineItemsByFunctionMember_e5b46510-f4b7-4215-aa12-7ea203475d2b" xlink:to="loc_onholdingag_MarketingFreightCustomsSellingAndDistributionCostsMember_2374254a-570e-4b00-ac90-69487ccbf977" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_7cb51a0a-f763-4fdf-8e19-a56811fd45ba" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsTable_bd5f6c45-48fb-4d9c-882a-2fd1da2a73c8" xlink:to="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_7cb51a0a-f763-4fdf-8e19-a56811fd45ba" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AccrualsClassifiedAsCurrent_e9168d94-dbcc-4e03-b1e0-303fe80c21e2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AccrualsClassifiedAsCurrent"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_7cb51a0a-f763-4fdf-8e19-a56811fd45ba" xlink:to="loc_ifrs-full_AccrualsClassifiedAsCurrent_e9168d94-dbcc-4e03-b1e0-303fe80c21e2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LineCreditFacilityMaximumBorrowingCapacity_428de42e-8eaf-42b9-8282-bcb350966017" xlink:href="onholdingag-20231231.xsd#onholdingag_LineCreditFacilityMaximumBorrowingCapacity"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_7cb51a0a-f763-4fdf-8e19-a56811fd45ba" xlink:to="loc_onholdingag_LineCreditFacilityMaximumBorrowingCapacity_428de42e-8eaf-42b9-8282-bcb350966017" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LineOfCreditFacilityMaximumBorrowingCapacityOptionToIncreaseAmount_34e1ac46-ec0c-4dc4-bb8c-5c5db11bccca" xlink:href="onholdingag-20231231.xsd#onholdingag_LineOfCreditFacilityMaximumBorrowingCapacityOptionToIncreaseAmount"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_7cb51a0a-f763-4fdf-8e19-a56811fd45ba" xlink:to="loc_onholdingag_LineOfCreditFacilityMaximumBorrowingCapacityOptionToIncreaseAmount_34e1ac46-ec0c-4dc4-bb8c-5c5db11bccca" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LineCreditFacilityAgreementInitialTerm_864ed4bc-d80e-40b9-a991-655b30b87c52" xlink:href="onholdingag-20231231.xsd#onholdingag_LineCreditFacilityAgreementInitialTerm"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_7cb51a0a-f763-4fdf-8e19-a56811fd45ba" xlink:to="loc_onholdingag_LineCreditFacilityAgreementInitialTerm_864ed4bc-d80e-40b9-a991-655b30b87c52" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LineCreditFacilityNumberOfExtensions_d339d657-6031-4cbb-a29b-4f4f4bfe84fc" xlink:href="onholdingag-20231231.xsd#onholdingag_LineCreditFacilityNumberOfExtensions"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDetailedInformationAboutBorrowingsLineItems_7cb51a0a-f763-4fdf-8e19-a56811fd45ba" xlink:to="loc_onholdingag_LineCreditFacilityNumberOfExtensions_d339d657-6031-4cbb-a29b-4f4f4bfe84fc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/LiquidityriskAssetsPledgedasSecurityDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#LiquidityriskAssetsPledgedasSecurityDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/LiquidityriskAssetsPledgedasSecurityDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_f717f386-e65d-4423-aab2-03efba481754" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfFinancialRiskManagementAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NumberOfCreditFacilities_1b80a867-d446-44fe-82da-6ab380045227" xlink:href="onholdingag-20231231.xsd#onholdingag_NumberOfCreditFacilities"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_f717f386-e65d-4423-aab2-03efba481754" xlink:to="loc_onholdingag_NumberOfCreditFacilities_1b80a867-d446-44fe-82da-6ab380045227" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_FinancialAssetsPledgedAsCollateralForLiabilitiesOrContingentLiabilities_4aa11c63-2703-430c-9467-a70b27518611" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_FinancialAssetsPledgedAsCollateralForLiabilitiesOrContingentLiabilities"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_f717f386-e65d-4423-aab2-03efba481754" xlink:to="loc_ifrs-full_FinancialAssetsPledgedAsCollateralForLiabilitiesOrContingentLiabilities_4aa11c63-2703-430c-9467-a70b27518611" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_InventoriesPledgedAsSecurityForLiabilities_55da4b61-97af-4674-8cf5-48bb6dadd236" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_InventoriesPledgedAsSecurityForLiabilities"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_f717f386-e65d-4423-aab2-03efba481754" xlink:to="loc_ifrs-full_InventoriesPledgedAsSecurityForLiabilities_55da4b61-97af-4674-8cf5-48bb6dadd236" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AssetsPledgedAsSecurityForLiabilities_e2b0c6a6-ea80-4e1f-af8b-1d31d4406702" xlink:href="onholdingag-20231231.xsd#onholdingag_AssetsPledgedAsSecurityForLiabilities"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfFinancialRiskManagementAbstract_f717f386-e65d-4423-aab2-03efba481754" xlink:to="loc_onholdingag_AssetsPledgedAsSecurityForLiabilities_e2b0c6a6-ea80-4e1f-af8b-1d31d4406702" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SharebasedcompensationNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SharebasedcompensationNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SharebasedcompensationNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_69f84133-4e8f-4657-8229-0733df7de27d" xlink:href="onholdingag-20231231.xsd#onholdingag_ShareBasedPaymentArrangementsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_46315758-c799-4194-a597-6c89bade924f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_69f84133-4e8f-4657-8229-0733df7de27d" xlink:to="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_46315758-c799-4194-a597-6c89bade924f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PlansNameAxis_853cfbc6-12ea-45e6-aaf1-de1d84b1389f" xlink:href="onholdingag-20231231.xsd#onholdingag_PlansNameAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_46315758-c799-4194-a597-6c89bade924f" xlink:to="loc_onholdingag_PlansNameAxis_853cfbc6-12ea-45e6-aaf1-de1d84b1389f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PlansNameDomain_9fc5cbb9-b9a1-41b5-994b-99c3571c1ac1" xlink:href="onholdingag-20231231.xsd#onholdingag_PlansNameDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameAxis_853cfbc6-12ea-45e6-aaf1-de1d84b1389f" xlink:to="loc_onholdingag_PlansNameDomain_9fc5cbb9-b9a1-41b5-994b-99c3571c1ac1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LongTermParticipationPlanLTPP2018Member_e95812ed-09f8-4c74-9068-19daecfaa65a" xlink:href="onholdingag-20231231.xsd#onholdingag_LongTermParticipationPlanLTPP2018Member"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_9fc5cbb9-b9a1-41b5-994b-99c3571c1ac1" xlink:to="loc_onholdingag_LongTermParticipationPlanLTPP2018Member_e95812ed-09f8-4c74-9068-19daecfaa65a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LongTermIncentivePlanLTIP2018Member_b9bea64d-97b0-4f00-80fc-e5165890bf29" xlink:href="onholdingag-20231231.xsd#onholdingag_LongTermIncentivePlanLTIP2018Member"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_9fc5cbb9-b9a1-41b5-994b-99c3571c1ac1" xlink:to="loc_onholdingag_LongTermIncentivePlanLTIP2018Member_b9bea64d-97b0-4f00-80fc-e5165890bf29" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LongTermIncentivePlanLTIP2020Member_9ae4c012-bf3a-48af-a237-a0a40f86f4c7" xlink:href="onholdingag-20231231.xsd#onholdingag_LongTermIncentivePlanLTIP2020Member"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_9fc5cbb9-b9a1-41b5-994b-99c3571c1ac1" xlink:to="loc_onholdingag_LongTermIncentivePlanLTIP2020Member_9ae4c012-bf3a-48af-a237-a0a40f86f4c7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LongTermIncentivePlanLTIP2021Member_c4f69f27-d634-4710-a411-4b1c72fe9407" xlink:href="onholdingag-20231231.xsd#onholdingag_LongTermIncentivePlanLTIP2021Member"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_9fc5cbb9-b9a1-41b5-994b-99c3571c1ac1" xlink:to="loc_onholdingag_LongTermIncentivePlanLTIP2021Member_c4f69f27-d634-4710-a411-4b1c72fe9407" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ServiceLicenseAndInvestmentAgreementSLIA2019Member_b13c98f2-3d80-40c9-acb1-fc894f062b23" xlink:href="onholdingag-20231231.xsd#onholdingag_ServiceLicenseAndInvestmentAgreementSLIA2019Member"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_9fc5cbb9-b9a1-41b5-994b-99c3571c1ac1" xlink:to="loc_onholdingag_ServiceLicenseAndInvestmentAgreementSLIA2019Member_b13c98f2-3d80-40c9-acb1-fc894f062b23" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherShareBasedCompensationPlansMember_a34a5b45-f7ff-4940-8cf6-97dacb4497a7" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherShareBasedCompensationPlansMember"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_9fc5cbb9-b9a1-41b5-994b-99c3571c1ac1" xlink:to="loc_onholdingag_OtherShareBasedCompensationPlansMember_a34a5b45-f7ff-4940-8cf6-97dacb4497a7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TypesOfSharebasedPaymentArrangementsAxis_6f97421c-71a3-44e4-9b2c-776fd7db1b5c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TypesOfSharebasedPaymentArrangementsAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_46315758-c799-4194-a597-6c89bade924f" xlink:to="loc_ifrs-full_TypesOfSharebasedPaymentArrangementsAxis_6f97421c-71a3-44e4-9b2c-776fd7db1b5c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SharebasedPaymentArrangementsMember_6f181167-6523-4afb-8c51-9bc916b98e61" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SharebasedPaymentArrangementsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TypesOfSharebasedPaymentArrangementsAxis_6f97421c-71a3-44e4-9b2c-776fd7db1b5c" xlink:to="loc_ifrs-full_SharebasedPaymentArrangementsMember_6f181167-6523-4afb-8c51-9bc916b98e61" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_RSUsMember_8c3e66ae-9ff7-4288-80a8-c86d20e550ac" xlink:href="onholdingag-20231231.xsd#onholdingag_RSUsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SharebasedPaymentArrangementsMember_6f181167-6523-4afb-8c51-9bc916b98e61" xlink:to="loc_onholdingag_RSUsMember_8c3e66ae-9ff7-4288-80a8-c86d20e550ac" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PSUsMember_5af1f5ca-2063-424d-96de-5cefbfb2682b" xlink:href="onholdingag-20231231.xsd#onholdingag_PSUsMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SharebasedPaymentArrangementsMember_6f181167-6523-4afb-8c51-9bc916b98e61" xlink:to="loc_onholdingag_PSUsMember_5af1f5ca-2063-424d-96de-5cefbfb2682b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AwardVestingPeriodAxis_5ec57844-374c-4217-a742-47a3c898ae7e" xlink:href="onholdingag-20231231.xsd#onholdingag_AwardVestingPeriodAxis"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_46315758-c799-4194-a597-6c89bade924f" xlink:to="loc_onholdingag_AwardVestingPeriodAxis_5ec57844-374c-4217-a742-47a3c898ae7e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AwardVestingPeriodDomain_4c0a4d4b-78fd-4e13-984a-34317ef9ff33" xlink:href="onholdingag-20231231.xsd#onholdingag_AwardVestingPeriodDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AwardVestingPeriodAxis_5ec57844-374c-4217-a742-47a3c898ae7e" xlink:to="loc_onholdingag_AwardVestingPeriodDomain_4c0a4d4b-78fd-4e13-984a-34317ef9ff33" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_FifthAnniversaryOfTheGrantingDateMember_c55cdad4-b23d-459a-9e81-0d63ce09f1fb" xlink:href="onholdingag-20231231.xsd#onholdingag_FifthAnniversaryOfTheGrantingDateMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AwardVestingPeriodDomain_4c0a4d4b-78fd-4e13-984a-34317ef9ff33" xlink:to="loc_onholdingag_FifthAnniversaryOfTheGrantingDateMember_c55cdad4-b23d-459a-9e81-0d63ce09f1fb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_SeventhAnniversaryOfTheGrantingDateMember_c74c53c5-b771-4fb8-8509-912fb48d82c9" xlink:href="onholdingag-20231231.xsd#onholdingag_SeventhAnniversaryOfTheGrantingDateMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AwardVestingPeriodDomain_4c0a4d4b-78fd-4e13-984a-34317ef9ff33" xlink:to="loc_onholdingag_SeventhAnniversaryOfTheGrantingDateMember_c74c53c5-b771-4fb8-8509-912fb48d82c9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_FirstAnniversaryOfTheGrantingDateMember_3c670d99-1b9c-4c1a-b648-cb252d8cf48f" xlink:href="onholdingag-20231231.xsd#onholdingag_FirstAnniversaryOfTheGrantingDateMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AwardVestingPeriodDomain_4c0a4d4b-78fd-4e13-984a-34317ef9ff33" xlink:to="loc_onholdingag_FirstAnniversaryOfTheGrantingDateMember_3c670d99-1b9c-4c1a-b648-cb252d8cf48f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_EachQuarterFollowingTheFirstAnniversaryOfTheGrantingDateMember_26d421b4-0d7a-4290-9b16-a4f443b87029" xlink:href="onholdingag-20231231.xsd#onholdingag_EachQuarterFollowingTheFirstAnniversaryOfTheGrantingDateMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AwardVestingPeriodDomain_4c0a4d4b-78fd-4e13-984a-34317ef9ff33" xlink:to="loc_onholdingag_EachQuarterFollowingTheFirstAnniversaryOfTheGrantingDateMember_26d421b4-0d7a-4290-9b16-a4f443b87029" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_GrantingDateMember_bf646af4-9d97-4939-8329-5e1a145950b8" xlink:href="onholdingag-20231231.xsd#onholdingag_GrantingDateMember"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AwardVestingPeriodDomain_4c0a4d4b-78fd-4e13-984a-34317ef9ff33" xlink:to="loc_onholdingag_GrantingDateMember_bf646af4-9d97-4939-8329-5e1a145950b8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_SecondAnniversaryOfGrantingDateMember_fc5364c8-43e0-4b9a-868c-5a869c91f291" xlink:href="onholdingag-20231231.xsd#onholdingag_SecondAnniversaryOfGrantingDateMember"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AwardVestingPeriodDomain_4c0a4d4b-78fd-4e13-984a-34317ef9ff33" xlink:to="loc_onholdingag_SecondAnniversaryOfGrantingDateMember_fc5364c8-43e0-4b9a-868c-5a869c91f291" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalAxis_825b8ccc-742b-4fb5-850b-c12a8977feb6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalAxis"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_46315758-c799-4194-a597-6c89bade924f" xlink:to="loc_ifrs-full_ClassesOfShareCapitalAxis_825b8ccc-742b-4fb5-850b-c12a8977feb6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalMember_ba2a6152-297a-4880-bba5-8dbfc5c2786b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalAxis_825b8ccc-742b-4fb5-850b-c12a8977feb6" xlink:to="loc_ifrs-full_ClassesOfShareCapitalMember_ba2a6152-297a-4880-bba5-8dbfc5c2786b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassASharesMember_22391274-49f3-4261-bab9-93127ad939e4" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassASharesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_ba2a6152-297a-4880-bba5-8dbfc5c2786b" xlink:to="loc_onholdingag_ClassASharesMember_22391274-49f3-4261-bab9-93127ad939e4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassBVotingSharesMember_e01c9589-70ae-4889-b59e-e8131ce9235e" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassBVotingSharesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_ba2a6152-297a-4880-bba5-8dbfc5c2786b" xlink:to="loc_onholdingag_ClassBVotingSharesMember_e01c9589-70ae-4889-b59e-e8131ce9235e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PerformanceCycleAxis_81c979b2-e43a-46e2-bb10-1857c3015ee3" xlink:href="onholdingag-20231231.xsd#onholdingag_PerformanceCycleAxis"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_46315758-c799-4194-a597-6c89bade924f" xlink:to="loc_onholdingag_PerformanceCycleAxis_81c979b2-e43a-46e2-bb10-1857c3015ee3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PerformanceCycleDomain_115e2cd6-09ea-4ba4-971b-126854a26c40" xlink:href="onholdingag-20231231.xsd#onholdingag_PerformanceCycleDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PerformanceCycleAxis_81c979b2-e43a-46e2-bb10-1857c3015ee3" xlink:to="loc_onholdingag_PerformanceCycleDomain_115e2cd6-09ea-4ba4-971b-126854a26c40" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PerformanceCycle1Member_9b152b0e-4f6b-40f8-a129-1fa86eb27a83" xlink:href="onholdingag-20231231.xsd#onholdingag_PerformanceCycle1Member"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PerformanceCycleDomain_115e2cd6-09ea-4ba4-971b-126854a26c40" xlink:to="loc_onholdingag_PerformanceCycle1Member_9b152b0e-4f6b-40f8-a129-1fa86eb27a83" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PerformanceCycle2Member_06e5c19e-f86a-4172-bc85-64bf2ff8d231" xlink:href="onholdingag-20231231.xsd#onholdingag_PerformanceCycle2Member"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PerformanceCycleDomain_115e2cd6-09ea-4ba4-971b-126854a26c40" xlink:to="loc_onholdingag_PerformanceCycle2Member_06e5c19e-f86a-4172-bc85-64bf2ff8d231" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CategoriesOfRelatedPartiesAxis_7b52d5c9-3901-41b0-ad92-f65d235851a7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CategoriesOfRelatedPartiesAxis"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_46315758-c799-4194-a597-6c89bade924f" xlink:to="loc_ifrs-full_CategoriesOfRelatedPartiesAxis_7b52d5c9-3901-41b0-ad92-f65d235851a7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EntitysTotalForRelatedPartiesMember_aca9dd0a-96ca-49e8-a823-1d8c2cb9431a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EntitysTotalForRelatedPartiesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CategoriesOfRelatedPartiesAxis_7b52d5c9-3901-41b0-ad92-f65d235851a7" xlink:to="loc_ifrs-full_EntitysTotalForRelatedPartiesMember_aca9dd0a-96ca-49e8-a823-1d8c2cb9431a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ExecutiveBoardMember_84db651b-4f64-490c-94d0-9beae2fb7ac6" xlink:href="onholdingag-20231231.xsd#onholdingag_ExecutiveBoardMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForRelatedPartiesMember_aca9dd0a-96ca-49e8-a823-1d8c2cb9431a" xlink:to="loc_onholdingag_ExecutiveBoardMember_84db651b-4f64-490c-94d0-9beae2fb7ac6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_5553ca59-be0f-400b-a389-6f36f928cd54" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_46315758-c799-4194-a597-6c89bade924f" xlink:to="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_5553ca59-be0f-400b-a389-6f36f928cd54" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseThroughSharebasedPaymentTransactions_6f93d15f-403b-4be3-9064-439c7d5c7f8f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseThroughSharebasedPaymentTransactions"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_5553ca59-be0f-400b-a389-6f36f928cd54" xlink:to="loc_ifrs-full_IncreaseDecreaseThroughSharebasedPaymentTransactions_6f93d15f-403b-4be3-9064-439c7d5c7f8f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ExpenseFromEquitysettledSharebasedPaymentTransactionsInWhichGoodsOrServicesReceivedDidNotQualifyForRecognitionAsAssets_2bfee13e-0e36-4906-b07e-ab744363fa3c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ExpenseFromEquitysettledSharebasedPaymentTransactionsInWhichGoodsOrServicesReceivedDidNotQualifyForRecognitionAsAssets"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_5553ca59-be0f-400b-a389-6f36f928cd54" xlink:to="loc_ifrs-full_ExpenseFromEquitysettledSharebasedPaymentTransactionsInWhichGoodsOrServicesReceivedDidNotQualifyForRecognitionAsAssets_2bfee13e-0e36-4906-b07e-ab744363fa3c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_VestingRequirementsForShareBasedPaymentArrangementVestingPercentage_fb34582b-89b4-45d9-b586-b5890f556604" xlink:href="onholdingag-20231231.xsd#onholdingag_VestingRequirementsForShareBasedPaymentArrangementVestingPercentage"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_5553ca59-be0f-400b-a389-6f36f928cd54" xlink:to="loc_onholdingag_VestingRequirementsForShareBasedPaymentArrangementVestingPercentage_fb34582b-89b4-45d9-b586-b5890f556604" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_VestingRequirementsForShareBasedPaymentArrangementVestingPeriod_7ffb1f2a-2ce4-4db7-b374-7e6007a50186" xlink:href="onholdingag-20231231.xsd#onholdingag_VestingRequirementsForShareBasedPaymentArrangementVestingPeriod"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_5553ca59-be0f-400b-a389-6f36f928cd54" xlink:to="loc_onholdingag_VestingRequirementsForShareBasedPaymentArrangementVestingPeriod_7ffb1f2a-2ce4-4db7-b374-7e6007a50186" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_VestingRequirementsForShareBasedPaymentArrangementPerformanceCycle_ff080915-afcc-475c-8a24-a0b55f77c3f4" xlink:href="onholdingag-20231231.xsd#onholdingag_VestingRequirementsForShareBasedPaymentArrangementPerformanceCycle"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_5553ca59-be0f-400b-a389-6f36f928cd54" xlink:to="loc_onholdingag_VestingRequirementsForShareBasedPaymentArrangementPerformanceCycle_ff080915-afcc-475c-8a24-a0b55f77c3f4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ShareBasedPaymentArrangementsAverageExpectedFluctuationInExpenseRecognition_9df77967-8283-467c-b860-8eb5e706cb38" xlink:href="onholdingag-20231231.xsd#onholdingag_ShareBasedPaymentArrangementsAverageExpectedFluctuationInExpenseRecognition"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_5553ca59-be0f-400b-a389-6f36f928cd54" xlink:to="loc_onholdingag_ShareBasedPaymentArrangementsAverageExpectedFluctuationInExpenseRecognition_9df77967-8283-467c-b860-8eb5e706cb38" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_WeightedAverageRemainingContractualLifeOfOutstandingShareOptions2019_50b27754-2429-4198-92a8-d042e60c3266" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_WeightedAverageRemainingContractualLifeOfOutstandingShareOptions2019"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_5553ca59-be0f-400b-a389-6f36f928cd54" xlink:to="loc_ifrs-full_WeightedAverageRemainingContractualLifeOfOutstandingShareOptions2019_50b27754-2429-4198-92a8-d042e60c3266" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_MaximumTermOfAwardsGrantedForShareBasedPaymentArrangement_a0c2b375-ed21-4dbc-8550-572249d1ab46" xlink:href="onholdingag-20231231.xsd#onholdingag_MaximumTermOfAwardsGrantedForShareBasedPaymentArrangement"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_5553ca59-be0f-400b-a389-6f36f928cd54" xlink:to="loc_onholdingag_MaximumTermOfAwardsGrantedForShareBasedPaymentArrangement_a0c2b375-ed21-4dbc-8550-572249d1ab46" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_VestingRequirementsForShareBasedPaymentArrangementMaximumAnniversaryOfGrantDateOptionsMayBeExercised_37a3373c-778d-4bd0-ba9f-ee0062058891" xlink:href="onholdingag-20231231.xsd#onholdingag_VestingRequirementsForShareBasedPaymentArrangementMaximumAnniversaryOfGrantDateOptionsMayBeExercised"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_5553ca59-be0f-400b-a389-6f36f928cd54" xlink:to="loc_onholdingag_VestingRequirementsForShareBasedPaymentArrangementMaximumAnniversaryOfGrantDateOptionsMayBeExercised_37a3373c-778d-4bd0-ba9f-ee0062058891" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SharebasedcompensationScheduleofShareOptionsandOtherEquityInstrumentsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SharebasedcompensationScheduleofShareOptionsandOtherEquityInstrumentsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SharebasedcompensationScheduleofShareOptionsandOtherEquityInstrumentsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_2b18dd69-8eaa-40af-b8fa-91b297e6d2c2" xlink:href="onholdingag-20231231.xsd#onholdingag_ShareBasedPaymentArrangementsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageRemainingContractualLifeOfOutstandingShareOptionsTable_82bc770d-dbf7-4278-ba73-edb8ac32f215" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfNumberAndWeightedAverageRemainingContractualLifeOfOutstandingShareOptionsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_2b18dd69-8eaa-40af-b8fa-91b297e6d2c2" xlink:to="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageRemainingContractualLifeOfOutstandingShareOptionsTable_82bc770d-dbf7-4278-ba73-edb8ac32f215" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TypesOfSharebasedPaymentArrangementsAxis_a8acdfbf-552a-4d8e-8dd0-723accd378fb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TypesOfSharebasedPaymentArrangementsAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageRemainingContractualLifeOfOutstandingShareOptionsTable_82bc770d-dbf7-4278-ba73-edb8ac32f215" xlink:to="loc_ifrs-full_TypesOfSharebasedPaymentArrangementsAxis_a8acdfbf-552a-4d8e-8dd0-723accd378fb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SharebasedPaymentArrangementsMember_83464510-08f8-454b-b40d-b4f4058a7cdb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SharebasedPaymentArrangementsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TypesOfSharebasedPaymentArrangementsAxis_a8acdfbf-552a-4d8e-8dd0-723accd378fb" xlink:to="loc_ifrs-full_SharebasedPaymentArrangementsMember_83464510-08f8-454b-b40d-b4f4058a7cdb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PhantomOptionsMember_6260b1ea-4986-4e1d-b7e9-5ea8ec82161f" xlink:href="onholdingag-20231231.xsd#onholdingag_PhantomOptionsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SharebasedPaymentArrangementsMember_83464510-08f8-454b-b40d-b4f4058a7cdb" xlink:to="loc_onholdingag_PhantomOptionsMember_6260b1ea-4986-4e1d-b7e9-5ea8ec82161f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PhantomSharesMember_4a9c5fa1-5625-45d3-9b00-cc3014d46079" xlink:href="onholdingag-20231231.xsd#onholdingag_PhantomSharesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SharebasedPaymentArrangementsMember_83464510-08f8-454b-b40d-b4f4058a7cdb" xlink:to="loc_onholdingag_PhantomSharesMember_4a9c5fa1-5625-45d3-9b00-cc3014d46079" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_RestrictedShareUnitsRSUMember_8f1cadb6-d10c-416d-bd35-005d5556d379" xlink:href="onholdingag-20231231.xsd#onholdingag_RestrictedShareUnitsRSUMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SharebasedPaymentArrangementsMember_83464510-08f8-454b-b40d-b4f4058a7cdb" xlink:to="loc_onholdingag_RestrictedShareUnitsRSUMember_8f1cadb6-d10c-416d-bd35-005d5556d379" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PerformanceShareUnitsPSUMember_ee9ff53e-216d-4933-83f6-e8e213c12705" xlink:href="onholdingag-20231231.xsd#onholdingag_PerformanceShareUnitsPSUMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SharebasedPaymentArrangementsMember_83464510-08f8-454b-b40d-b4f4058a7cdb" xlink:to="loc_onholdingag_PerformanceShareUnitsPSUMember_ee9ff53e-216d-4933-83f6-e8e213c12705" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PlansNameAxis_82b9037a-46b9-49c2-8cdb-c66f5e379850" xlink:href="onholdingag-20231231.xsd#onholdingag_PlansNameAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageRemainingContractualLifeOfOutstandingShareOptionsTable_82bc770d-dbf7-4278-ba73-edb8ac32f215" xlink:to="loc_onholdingag_PlansNameAxis_82b9037a-46b9-49c2-8cdb-c66f5e379850" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PlansNameDomain_e4dfc468-4a9a-4fe0-aae4-0813a591582d" xlink:href="onholdingag-20231231.xsd#onholdingag_PlansNameDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameAxis_82b9037a-46b9-49c2-8cdb-c66f5e379850" xlink:to="loc_onholdingag_PlansNameDomain_e4dfc468-4a9a-4fe0-aae4-0813a591582d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LongTermParticipationPlanLTPP2018Member_c50c5542-2e90-480f-9f47-42a757760924" xlink:href="onholdingag-20231231.xsd#onholdingag_LongTermParticipationPlanLTPP2018Member"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_e4dfc468-4a9a-4fe0-aae4-0813a591582d" xlink:to="loc_onholdingag_LongTermParticipationPlanLTPP2018Member_c50c5542-2e90-480f-9f47-42a757760924" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LongTermIncentivePlanLTIP2018Member_037e540b-7a91-4eff-9068-e6ba370d5184" xlink:href="onholdingag-20231231.xsd#onholdingag_LongTermIncentivePlanLTIP2018Member"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_e4dfc468-4a9a-4fe0-aae4-0813a591582d" xlink:to="loc_onholdingag_LongTermIncentivePlanLTIP2018Member_037e540b-7a91-4eff-9068-e6ba370d5184" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LongTermIncentivePlanLTIP2020Member_023347d1-c9ae-4c25-8e0b-aa013166b02b" xlink:href="onholdingag-20231231.xsd#onholdingag_LongTermIncentivePlanLTIP2020Member"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_e4dfc468-4a9a-4fe0-aae4-0813a591582d" xlink:to="loc_onholdingag_LongTermIncentivePlanLTIP2020Member_023347d1-c9ae-4c25-8e0b-aa013166b02b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OnEmployeeParticipationProgramOEPP2018Member_d1833087-661c-40ea-92c7-0b3dfc13ae32" xlink:href="onholdingag-20231231.xsd#onholdingag_OnEmployeeParticipationProgramOEPP2018Member"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_e4dfc468-4a9a-4fe0-aae4-0813a591582d" xlink:to="loc_onholdingag_OnEmployeeParticipationProgramOEPP2018Member_d1833087-661c-40ea-92c7-0b3dfc13ae32" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TheBoardOfDirectorsOfOnBoD2019Member_baa6ed9b-ea72-4735-93c5-278c8d10331f" xlink:href="onholdingag-20231231.xsd#onholdingag_TheBoardOfDirectorsOfOnBoD2019Member"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_e4dfc468-4a9a-4fe0-aae4-0813a591582d" xlink:to="loc_onholdingag_TheBoardOfDirectorsOfOnBoD2019Member_baa6ed9b-ea72-4735-93c5-278c8d10331f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ServiceLicenseAndInvestmentAgreementSLIA2019Member_7a45feb6-3da6-4171-ae32-f5cefbb231fb" xlink:href="onholdingag-20231231.xsd#onholdingag_ServiceLicenseAndInvestmentAgreementSLIA2019Member"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_e4dfc468-4a9a-4fe0-aae4-0813a591582d" xlink:to="loc_onholdingag_ServiceLicenseAndInvestmentAgreementSLIA2019Member_7a45feb6-3da6-4171-ae32-f5cefbb231fb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LongTermIncentivePlanLTIP2021Member_ab036e8d-35c8-4c84-bc2e-f99c044a1c24" xlink:href="onholdingag-20231231.xsd#onholdingag_LongTermIncentivePlanLTIP2021Member"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_e4dfc468-4a9a-4fe0-aae4-0813a591582d" xlink:to="loc_onholdingag_LongTermIncentivePlanLTIP2021Member_ab036e8d-35c8-4c84-bc2e-f99c044a1c24" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_FoundersPlan2021Member_781b23ea-1e48-4610-9fb4-093f45e60191" xlink:href="onholdingag-20231231.xsd#onholdingag_FoundersPlan2021Member"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_e4dfc468-4a9a-4fe0-aae4-0813a591582d" xlink:to="loc_onholdingag_FoundersPlan2021Member_781b23ea-1e48-4610-9fb4-093f45e60191" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TaxRecognitionMember_31dc872b-5cd8-430b-85fb-5f9c57c21c4c" xlink:href="onholdingag-20231231.xsd#onholdingag_TaxRecognitionMember"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_e4dfc468-4a9a-4fe0-aae4-0813a591582d" xlink:to="loc_onholdingag_TaxRecognitionMember_31dc872b-5cd8-430b-85fb-5f9c57c21c4c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalAxis_3d1bb6ee-8cd4-4e7b-8141-d887ae2e53d5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalAxis"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageRemainingContractualLifeOfOutstandingShareOptionsTable_82bc770d-dbf7-4278-ba73-edb8ac32f215" xlink:to="loc_ifrs-full_ClassesOfShareCapitalAxis_3d1bb6ee-8cd4-4e7b-8141-d887ae2e53d5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalMember_327c0cdb-48a1-421b-a065-43ff9c81912e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalAxis_3d1bb6ee-8cd4-4e7b-8141-d887ae2e53d5" xlink:to="loc_ifrs-full_ClassesOfShareCapitalMember_327c0cdb-48a1-421b-a065-43ff9c81912e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassASharesMember_2c258031-6350-4cd1-9b17-7c5ac3f7cf2b" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassASharesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_327c0cdb-48a1-421b-a065-43ff9c81912e" xlink:to="loc_onholdingag_ClassASharesMember_2c258031-6350-4cd1-9b17-7c5ac3f7cf2b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassBVotingSharesMember_1a73c3db-0000-460d-add9-38e1985684ba" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassBVotingSharesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_327c0cdb-48a1-421b-a065-43ff9c81912e" xlink:to="loc_onholdingag_ClassBVotingSharesMember_1a73c3db-0000-460d-add9-38e1985684ba" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageRemainingContractualLifeOfOutstandingShareOptionsLineItems_e8ab716e-9b41-4920-af2a-4436ca90cf45" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfNumberAndWeightedAverageRemainingContractualLifeOfOutstandingShareOptionsLineItems"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageRemainingContractualLifeOfOutstandingShareOptionsTable_82bc770d-dbf7-4278-ba73-edb8ac32f215" xlink:to="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageRemainingContractualLifeOfOutstandingShareOptionsLineItems_e8ab716e-9b41-4920-af2a-4436ca90cf45" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:href="onholdingag-20231231.xsd#onholdingag_ShareOptionsAbstract"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageRemainingContractualLifeOfOutstandingShareOptionsLineItems_e8ab716e-9b41-4920-af2a-4436ca90cf45" xlink:to="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfOutstandingShareOptions_ddbca38e-e5a1-417b-b89c-ade464cfb9be" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfOutstandingShareOptions"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_ifrs-full_NumberOfOutstandingShareOptions_ddbca38e-e5a1-417b-b89c-ade464cfb9be" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_WeightedAverageExercisePriceOfShareOptionsOutstandingInSharebasedPaymentArrangement2019_9ab49d8e-1f9d-4f1d-81f3-f97ac183c0d3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_WeightedAverageExercisePriceOfShareOptionsOutstandingInSharebasedPaymentArrangement2019"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_ifrs-full_WeightedAverageExercisePriceOfShareOptionsOutstandingInSharebasedPaymentArrangement2019_9ab49d8e-1f9d-4f1d-81f3-f97ac183c0d3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfShareOptionsGrantedInSharebasedPaymentArrangement_98884fff-8bde-4ca8-95aa-8b50bee50980" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfShareOptionsGrantedInSharebasedPaymentArrangement"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_ifrs-full_NumberOfShareOptionsGrantedInSharebasedPaymentArrangement_98884fff-8bde-4ca8-95aa-8b50bee50980" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_WeightedAverageExercisePriceOfShareOptionsGrantedInSharebasedPaymentArrangement2019_5dcb0b92-38e7-45fb-b64c-96fba268d809" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_WeightedAverageExercisePriceOfShareOptionsGrantedInSharebasedPaymentArrangement2019"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_ifrs-full_WeightedAverageExercisePriceOfShareOptionsGrantedInSharebasedPaymentArrangement2019_5dcb0b92-38e7-45fb-b64c-96fba268d809" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfShareOptionsForfeitedInSharebasedPaymentArrangement_30d73534-2a49-4d3d-bbc9-b6a9b59480a7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfShareOptionsForfeitedInSharebasedPaymentArrangement"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_ifrs-full_NumberOfShareOptionsForfeitedInSharebasedPaymentArrangement_30d73534-2a49-4d3d-bbc9-b6a9b59480a7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_WeightedAverageExercisePriceOfShareOptionsForfeitedInSharebasedPaymentArrangement2019_3818ad84-6053-4050-80d3-30731b815d64" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_WeightedAverageExercisePriceOfShareOptionsForfeitedInSharebasedPaymentArrangement2019"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_ifrs-full_WeightedAverageExercisePriceOfShareOptionsForfeitedInSharebasedPaymentArrangement2019_3818ad84-6053-4050-80d3-30731b815d64" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfShareOptionsExercisedInSharebasedPaymentArrangement_b38af3db-6301-4d91-89f9-8fa932907272" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfShareOptionsExercisedInSharebasedPaymentArrangement"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_ifrs-full_NumberOfShareOptionsExercisedInSharebasedPaymentArrangement_b38af3db-6301-4d91-89f9-8fa932907272" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_WeightedAverageExercisePriceOfShareOptionsExercisedInSharebasedPaymentArrangement2019_5ad2ec1b-9f74-4791-8987-52eb4c21bc69" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_WeightedAverageExercisePriceOfShareOptionsExercisedInSharebasedPaymentArrangement2019"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_ifrs-full_WeightedAverageExercisePriceOfShareOptionsExercisedInSharebasedPaymentArrangement2019_5ad2ec1b-9f74-4791-8987-52eb4c21bc69" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfOutstandingShareOptions_7444e5b7-7b21-4dc9-aea3-30818b975bf3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfOutstandingShareOptions"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_ifrs-full_NumberOfOutstandingShareOptions_7444e5b7-7b21-4dc9-aea3-30818b975bf3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_WeightedAverageRemainingContractualLifeOfOutstandingShareOptions2019_1e044bb9-47ce-4949-89b8-6995d313320a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_WeightedAverageRemainingContractualLifeOfOutstandingShareOptions2019"/>
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_ifrs-full_WeightedAverageRemainingContractualLifeOfOutstandingShareOptions2019_1e044bb9-47ce-4949-89b8-6995d313320a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_MaximumTermOfAwardsGrantedForShareBasedPaymentArrangement_811706cd-4b9a-4b8e-ae80-a092bb57cdc7" xlink:href="onholdingag-20231231.xsd#onholdingag_MaximumTermOfAwardsGrantedForShareBasedPaymentArrangement"/>
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_onholdingag_MaximumTermOfAwardsGrantedForShareBasedPaymentArrangement_811706cd-4b9a-4b8e-ae80-a092bb57cdc7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfShareOptionsExercisableInSharebasedPaymentArrangement_51727b97-8c6e-4ea1-a1d7-4a72fbfbeb3b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfShareOptionsExercisableInSharebasedPaymentArrangement"/>
    <link:presentationArc order="12" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_ifrs-full_NumberOfShareOptionsExercisableInSharebasedPaymentArrangement_51727b97-8c6e-4ea1-a1d7-4a72fbfbeb3b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_WeightedAverageExercisePriceOfShareOptionsExercisableInSharebasedPaymentArrangement2019_d145e777-7d7c-42eb-9951-3c23bae9021c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_WeightedAverageExercisePriceOfShareOptionsExercisableInSharebasedPaymentArrangement2019"/>
    <link:presentationArc order="13" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_aab71dcb-4448-4d21-b69e-b1e8c7802f1a" xlink:to="loc_ifrs-full_WeightedAverageExercisePriceOfShareOptionsExercisableInSharebasedPaymentArrangement2019_d145e777-7d7c-42eb-9951-3c23bae9021c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherEquityInstrumentsAbstract_c41cd491-6fb3-4adc-a613-b1d920df8ee8" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherEquityInstrumentsAbstract"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfNumberAndWeightedAverageRemainingContractualLifeOfOutstandingShareOptionsLineItems_e8ab716e-9b41-4920-af2a-4436ca90cf45" xlink:to="loc_onholdingag_OtherEquityInstrumentsAbstract_c41cd491-6fb3-4adc-a613-b1d920df8ee8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfOtherEquityInstrumentsOutstandingInSharebasedPaymentArrangement_c8878605-34f1-4596-b710-4bb00491763b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfOtherEquityInstrumentsOutstandingInSharebasedPaymentArrangement"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_OtherEquityInstrumentsAbstract_c41cd491-6fb3-4adc-a613-b1d920df8ee8" xlink:to="loc_ifrs-full_NumberOfOtherEquityInstrumentsOutstandingInSharebasedPaymentArrangement_c8878605-34f1-4596-b710-4bb00491763b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfInstrumentsGrantedInSharebasedPaymentArrangement_be8eca25-e29d-4cec-adcb-b6dbbed9c9bd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfInstrumentsGrantedInSharebasedPaymentArrangement"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_OtherEquityInstrumentsAbstract_c41cd491-6fb3-4adc-a613-b1d920df8ee8" xlink:to="loc_ifrs-full_NumberOfInstrumentsGrantedInSharebasedPaymentArrangement_be8eca25-e29d-4cec-adcb-b6dbbed9c9bd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfOtherEquityInstrumentsForfeitedInSharebasedPaymentArrangement_82e34318-3721-4667-9717-fb35e0eeaef5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfOtherEquityInstrumentsForfeitedInSharebasedPaymentArrangement"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_OtherEquityInstrumentsAbstract_c41cd491-6fb3-4adc-a613-b1d920df8ee8" xlink:to="loc_ifrs-full_NumberOfOtherEquityInstrumentsForfeitedInSharebasedPaymentArrangement_82e34318-3721-4667-9717-fb35e0eeaef5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfOtherEquityInstrumentsExercisedOrVestedInSharebasedPaymentArrangement_3342d2ab-a591-43bd-a290-f2a5b015c8ae" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfOtherEquityInstrumentsExercisedOrVestedInSharebasedPaymentArrangement"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_OtherEquityInstrumentsAbstract_c41cd491-6fb3-4adc-a613-b1d920df8ee8" xlink:to="loc_ifrs-full_NumberOfOtherEquityInstrumentsExercisedOrVestedInSharebasedPaymentArrangement_3342d2ab-a591-43bd-a290-f2a5b015c8ae" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfOtherEquityInstrumentsOutstandingInSharebasedPaymentArrangement_995e7490-cd45-4003-9221-4cc85eb85f59" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfOtherEquityInstrumentsOutstandingInSharebasedPaymentArrangement"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_OtherEquityInstrumentsAbstract_c41cd491-6fb3-4adc-a613-b1d920df8ee8" xlink:to="loc_ifrs-full_NumberOfOtherEquityInstrumentsOutstandingInSharebasedPaymentArrangement_995e7490-cd45-4003-9221-4cc85eb85f59" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_WeightedAverageRemainingContractualLifeOfOtherEquityInstruments_0947c9a7-eec3-4df9-9c60-3797efc1dd6a" xlink:href="onholdingag-20231231.xsd#onholdingag_WeightedAverageRemainingContractualLifeOfOtherEquityInstruments"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_OtherEquityInstrumentsAbstract_c41cd491-6fb3-4adc-a613-b1d920df8ee8" xlink:to="loc_onholdingag_WeightedAverageRemainingContractualLifeOfOtherEquityInstruments_0947c9a7-eec3-4df9-9c60-3797efc1dd6a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NumberOfOtherEquityInstrumentsExercisableInSharebasedPaymentArrangement_cbfc9aa6-3415-4e74-b161-4826d666c8dd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NumberOfOtherEquityInstrumentsExercisableInSharebasedPaymentArrangement"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_OtherEquityInstrumentsAbstract_c41cd491-6fb3-4adc-a613-b1d920df8ee8" xlink:to="loc_ifrs-full_NumberOfOtherEquityInstrumentsExercisableInSharebasedPaymentArrangement_cbfc9aa6-3415-4e74-b161-4826d666c8dd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/SharebasedcompensationScheduleofValuationInputsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#SharebasedcompensationScheduleofValuationInputsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/SharebasedcompensationScheduleofValuationInputsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_65711e79-2eef-499c-aae3-b8f7a58c693a" xlink:href="onholdingag-20231231.xsd#onholdingag_ShareBasedPaymentArrangementsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_88727e8a-a48c-4bc9-88cb-6fcbea5ee860" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareBasedPaymentArrangementsAbstract_65711e79-2eef-499c-aae3-b8f7a58c693a" xlink:to="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_88727e8a-a48c-4bc9-88cb-6fcbea5ee860" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PlansNameAxis_6ac9c2a6-921b-4f19-bb68-b37db2f9106a" xlink:href="onholdingag-20231231.xsd#onholdingag_PlansNameAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_88727e8a-a48c-4bc9-88cb-6fcbea5ee860" xlink:to="loc_onholdingag_PlansNameAxis_6ac9c2a6-921b-4f19-bb68-b37db2f9106a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PlansNameDomain_5c2a6e7b-629d-4d5a-ac8a-09a448768567" xlink:href="onholdingag-20231231.xsd#onholdingag_PlansNameDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameAxis_6ac9c2a6-921b-4f19-bb68-b37db2f9106a" xlink:to="loc_onholdingag_PlansNameDomain_5c2a6e7b-629d-4d5a-ac8a-09a448768567" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LongTermIncentivePlanLTIP2020Member_50d60908-3bd5-4040-b781-39b718a9e5c2" xlink:href="onholdingag-20231231.xsd#onholdingag_LongTermIncentivePlanLTIP2020Member"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_5c2a6e7b-629d-4d5a-ac8a-09a448768567" xlink:to="loc_onholdingag_LongTermIncentivePlanLTIP2020Member_50d60908-3bd5-4040-b781-39b718a9e5c2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LongTermIncentivePlanLTIP2021Member_906f8237-3f20-4bd9-8c96-2438f824ba56" xlink:href="onholdingag-20231231.xsd#onholdingag_LongTermIncentivePlanLTIP2021Member"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_5c2a6e7b-629d-4d5a-ac8a-09a448768567" xlink:to="loc_onholdingag_LongTermIncentivePlanLTIP2021Member_906f8237-3f20-4bd9-8c96-2438f824ba56" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TaxRecognitionMember_863b5808-2a9e-4b8c-8445-a1509a101ff2" xlink:href="onholdingag-20231231.xsd#onholdingag_TaxRecognitionMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_5c2a6e7b-629d-4d5a-ac8a-09a448768567" xlink:to="loc_onholdingag_TaxRecognitionMember_863b5808-2a9e-4b8c-8445-a1509a101ff2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_FoundersPlan2021Member_b17a6be9-d4d5-48cf-9703-97087c8cc19b" xlink:href="onholdingag-20231231.xsd#onholdingag_FoundersPlan2021Member"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_5c2a6e7b-629d-4d5a-ac8a-09a448768567" xlink:to="loc_onholdingag_FoundersPlan2021Member_b17a6be9-d4d5-48cf-9703-97087c8cc19b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TheBoardOfDirectorsOfOnBoD2019Member_d2927cc0-4f0c-4a83-8ced-b91c61519bca" xlink:href="onholdingag-20231231.xsd#onholdingag_TheBoardOfDirectorsOfOnBoD2019Member"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_PlansNameDomain_5c2a6e7b-629d-4d5a-ac8a-09a448768567" xlink:to="loc_onholdingag_TheBoardOfDirectorsOfOnBoD2019Member_d2927cc0-4f0c-4a83-8ced-b91c61519bca" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TypesOfSharebasedPaymentArrangementsAxis_36da205d-907a-4452-9892-2ae965b2239a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TypesOfSharebasedPaymentArrangementsAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_88727e8a-a48c-4bc9-88cb-6fcbea5ee860" xlink:to="loc_ifrs-full_TypesOfSharebasedPaymentArrangementsAxis_36da205d-907a-4452-9892-2ae965b2239a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_SharebasedPaymentArrangementsMember_4e42e13b-abf3-48fa-8ad6-15afb0444a2c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_SharebasedPaymentArrangementsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TypesOfSharebasedPaymentArrangementsAxis_36da205d-907a-4452-9892-2ae965b2239a" xlink:to="loc_ifrs-full_SharebasedPaymentArrangementsMember_4e42e13b-abf3-48fa-8ad6-15afb0444a2c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_RestrictedShareUnitsRSUMember_0c51f735-bd0d-4625-b755-52a0fa7e012d" xlink:href="onholdingag-20231231.xsd#onholdingag_RestrictedShareUnitsRSUMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SharebasedPaymentArrangementsMember_4e42e13b-abf3-48fa-8ad6-15afb0444a2c" xlink:to="loc_onholdingag_RestrictedShareUnitsRSUMember_0c51f735-bd0d-4625-b755-52a0fa7e012d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PerformanceShareUnitsPSUMember_4733cb17-2db1-4dfb-b93c-08c118258865" xlink:href="onholdingag-20231231.xsd#onholdingag_PerformanceShareUnitsPSUMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_SharebasedPaymentArrangementsMember_4e42e13b-abf3-48fa-8ad6-15afb0444a2c" xlink:to="loc_onholdingag_PerformanceShareUnitsPSUMember_4733cb17-2db1-4dfb-b93c-08c118258865" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalAxis_d72abaf3-aefc-48d8-acdf-62e5bfa137fa" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalAxis"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_88727e8a-a48c-4bc9-88cb-6fcbea5ee860" xlink:to="loc_ifrs-full_ClassesOfShareCapitalAxis_d72abaf3-aefc-48d8-acdf-62e5bfa137fa" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfShareCapitalMember_e1d5fb06-87e2-4038-82b9-b0ea54b2175d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfShareCapitalMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalAxis_d72abaf3-aefc-48d8-acdf-62e5bfa137fa" xlink:to="loc_ifrs-full_ClassesOfShareCapitalMember_e1d5fb06-87e2-4038-82b9-b0ea54b2175d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassAOptionsMember_22dcb384-4460-44f1-bf7d-48f073452782" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassAOptionsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_e1d5fb06-87e2-4038-82b9-b0ea54b2175d" xlink:to="loc_onholdingag_ClassAOptionsMember_22dcb384-4460-44f1-bf7d-48f073452782" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassBOptionsMember_f53312ee-9b4e-4786-8f59-a7d09236967b" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassBOptionsMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_e1d5fb06-87e2-4038-82b9-b0ea54b2175d" xlink:to="loc_onholdingag_ClassBOptionsMember_f53312ee-9b4e-4786-8f59-a7d09236967b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassASharesMember_c0e893dd-3719-40c9-bc0e-dace2e8d6b03" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassASharesMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_e1d5fb06-87e2-4038-82b9-b0ea54b2175d" xlink:to="loc_onholdingag_ClassASharesMember_c0e893dd-3719-40c9-bc0e-dace2e8d6b03" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ClassBVotingSharesMember_a9aa9e7a-586d-49c2-baf1-e26e33c6bc37" xlink:href="onholdingag-20231231.xsd#onholdingag_ClassBVotingSharesMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfShareCapitalMember_e1d5fb06-87e2-4038-82b9-b0ea54b2175d" xlink:to="loc_onholdingag_ClassBVotingSharesMember_a9aa9e7a-586d-49c2-baf1-e26e33c6bc37" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeAxis_d5994aef-bd85-465f-a550-889d40201c6c" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RangeAxis"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_88727e8a-a48c-4bc9-88cb-6fcbea5ee860" xlink:to="loc_srt_RangeAxis_d5994aef-bd85-465f-a550-889d40201c6c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_905aaf31-a16b-4a83-b790-29c300fea433" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_RangeMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RangeAxis_d5994aef-bd85-465f-a550-889d40201c6c" xlink:to="loc_srt_RangeMember_905aaf31-a16b-4a83-b790-29c300fea433" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MinimumMember_a3e22f2e-c541-4475-98dd-086d8a140982" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_MinimumMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RangeMember_905aaf31-a16b-4a83-b790-29c300fea433" xlink:to="loc_srt_MinimumMember_a3e22f2e-c541-4475-98dd-086d8a140982" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MaximumMember_956e8bb7-683f-4fa7-9981-5eb2d3de4f79" xlink:href="https://xbrl.fasb.org/srt/2023/elts/srt-2023.xsd#srt_MaximumMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_srt_RangeMember_905aaf31-a16b-4a83-b790-29c300fea433" xlink:to="loc_srt_MaximumMember_956e8bb7-683f-4fa7-9981-5eb2d3de4f79" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_1894ad39-18b6-4186-a656-9b12a34ebb0c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementTable_88727e8a-a48c-4bc9-88cb-6fcbea5ee860" xlink:to="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_1894ad39-18b6-4186-a656-9b12a34ebb0c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_SharePriceOnMeasurementDate_640c8642-6fe6-4038-a00e-f567613a23f7" xlink:href="onholdingag-20231231.xsd#onholdingag_SharePriceOnMeasurementDate"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_1894ad39-18b6-4186-a656-9b12a34ebb0c" xlink:to="loc_onholdingag_SharePriceOnMeasurementDate_640c8642-6fe6-4038-a00e-f567613a23f7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_ShareOptionsAbstract_4d534f16-481c-4086-8d0e-7a2e9da9819e" xlink:href="onholdingag-20231231.xsd#onholdingag_ShareOptionsAbstract"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTermsAndConditionsOfSharebasedPaymentArrangementLineItems_1894ad39-18b6-4186-a656-9b12a34ebb0c" xlink:to="loc_onholdingag_ShareOptionsAbstract_4d534f16-481c-4086-8d0e-7a2e9da9819e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_MaximumTermOfAwardsGrantedForShareBasedPaymentArrangement_109c60ea-6689-4889-8d8a-2fd10520059e" xlink:href="onholdingag-20231231.xsd#onholdingag_MaximumTermOfAwardsGrantedForShareBasedPaymentArrangement"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_4d534f16-481c-4086-8d0e-7a2e9da9819e" xlink:to="loc_onholdingag_MaximumTermOfAwardsGrantedForShareBasedPaymentArrangement_109c60ea-6689-4889-8d8a-2fd10520059e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_WeightedAverageExercisePriceOfShareOptionsExercisableInSharebasedPaymentArrangement2019_a871293e-14d3-482b-b098-444262b56a04" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_WeightedAverageExercisePriceOfShareOptionsExercisableInSharebasedPaymentArrangement2019"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_4d534f16-481c-4086-8d0e-7a2e9da9819e" xlink:to="loc_ifrs-full_WeightedAverageExercisePriceOfShareOptionsExercisableInSharebasedPaymentArrangement2019_a871293e-14d3-482b-b098-444262b56a04" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ExpectedDividendAsPercentageShareOptionsGranted_0b811f0b-e132-4e95-94b5-e105a5b49914" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ExpectedDividendAsPercentageShareOptionsGranted"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_4d534f16-481c-4086-8d0e-7a2e9da9819e" xlink:to="loc_ifrs-full_ExpectedDividendAsPercentageShareOptionsGranted_0b811f0b-e132-4e95-94b5-e105a5b49914" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_WeightedAverageFairValuePriceAtMeasurementDateShareOptionsGranted_4a96ceef-2da7-417e-ba6a-24de0d033917" xlink:href="onholdingag-20231231.xsd#onholdingag_WeightedAverageFairValuePriceAtMeasurementDateShareOptionsGranted"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_ShareOptionsAbstract_4d534f16-481c-4086-8d0e-7a2e9da9819e" xlink:to="loc_onholdingag_WeightedAverageFairValuePriceAtMeasurementDateShareOptionsGranted_4a96ceef-2da7-417e-ba6a-24de0d033917" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EmployeebenefitobligationsNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EmployeebenefitobligationsNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EmployeebenefitobligationsNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_cde2fb87-c50d-4f45-b60b-a9870f344471" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EstimateOfContributionsExpectedToBePaidToPlan_3c2363ae-693f-4379-806a-1d3e577c7f78" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EstimateOfContributionsExpectedToBePaidToPlan"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_cde2fb87-c50d-4f45-b60b-a9870f344471" xlink:to="loc_ifrs-full_EstimateOfContributionsExpectedToBePaidToPlan_3c2363ae-693f-4379-806a-1d3e577c7f78" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PostemploymentBenefitExpenseDefinedContributionPlans_6a9d349c-537e-4126-a9f4-96786d455471" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PostemploymentBenefitExpenseDefinedContributionPlans"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_cde2fb87-c50d-4f45-b60b-a9870f344471" xlink:to="loc_ifrs-full_PostemploymentBenefitExpenseDefinedContributionPlans_6a9d349c-537e-4126-a9f4-96786d455471" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_WeightedAverageDurationOfDefinedBenefitObligation2019_ab4439af-a91b-4876-af4e-1398ae865e98" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_WeightedAverageDurationOfDefinedBenefitObligation2019"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_cde2fb87-c50d-4f45-b60b-a9870f344471" xlink:to="loc_ifrs-full_WeightedAverageDurationOfDefinedBenefitObligation2019_ab4439af-a91b-4876-af4e-1398ae865e98" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EmployeebenefitobligationsNetEmployeeBenefitObligationDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EmployeebenefitobligationsNetEmployeeBenefitObligationDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EmployeebenefitobligationsNetEmployeeBenefitObligationDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_5c405d44-05ce-46cb-86f9-fedd6db7e3b5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DefinedBenefitObligationAtPresentValue_03770087-d5d4-4349-9ad2-f55c0e00abe1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DefinedBenefitObligationAtPresentValue"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_5c405d44-05ce-46cb-86f9-fedd6db7e3b5" xlink:to="loc_ifrs-full_DefinedBenefitObligationAtPresentValue_03770087-d5d4-4349-9ad2-f55c0e00abe1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PlanAssetsAtFairValue_c044a852-42c2-458b-a71f-eac7b9a33844" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PlanAssetsAtFairValue"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_5c405d44-05ce-46cb-86f9-fedd6db7e3b5" xlink:to="loc_ifrs-full_PlanAssetsAtFairValue_c044a852-42c2-458b-a71f-eac7b9a33844" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_1a54eecb-f1cc-4952-8863-b60a96a890cb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilityAssetOfDefinedBenefitPlans"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_5c405d44-05ce-46cb-86f9-fedd6db7e3b5" xlink:to="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_1a54eecb-f1cc-4952-8863-b60a96a890cb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTotalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EmployeebenefitobligationsReconciliationofEmployeeBenefitObligationDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EmployeebenefitobligationsReconciliationofEmployeeBenefitObligationDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EmployeebenefitobligationsReconciliationofEmployeeBenefitObligationDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_71311efe-f33a-47ab-94d1-0a08f3419604" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_7681f96a-037b-4ba5-b959-c93e1e29d5e9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilityAssetOfDefinedBenefitPlans"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_71311efe-f33a-47ab-94d1-0a08f3419604" xlink:to="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_7681f96a-037b-4ba5-b959-c93e1e29d5e9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedPeriodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseInNetDefinedBenefitLiabilityAssetResultingFromExpenseIncomeInProfitOrLoss_7cf5a97e-2993-4876-a484-2d6a2ea50cc8" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseInNetDefinedBenefitLiabilityAssetResultingFromExpenseIncomeInProfitOrLoss"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_71311efe-f33a-47ab-94d1-0a08f3419604" xlink:to="loc_ifrs-full_IncreaseDecreaseInNetDefinedBenefitLiabilityAssetResultingFromExpenseIncomeInProfitOrLoss_7cf5a97e-2993-4876-a484-2d6a2ea50cc8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GainLossOnRemeasurementOfNetDefinedBenefitLiabilityAsset_7664207c-45c7-4151-b0df-abc6e96a2e17" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GainLossOnRemeasurementOfNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_71311efe-f33a-47ab-94d1-0a08f3419604" xlink:to="loc_ifrs-full_GainLossOnRemeasurementOfNetDefinedBenefitLiabilityAsset_7664207c-45c7-4151-b0df-abc6e96a2e17" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DecreaseIncreaseInNetDefinedBenefitLiabilityResultingFromResultingFromContributionsUnpaidContributionsToPlanByEmployer_14c7ee0d-d57b-4969-b425-e792aa9830bb" xlink:href="onholdingag-20231231.xsd#onholdingag_DecreaseIncreaseInNetDefinedBenefitLiabilityResultingFromResultingFromContributionsUnpaidContributionsToPlanByEmployer"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_71311efe-f33a-47ab-94d1-0a08f3419604" xlink:to="loc_onholdingag_DecreaseIncreaseInNetDefinedBenefitLiabilityResultingFromResultingFromContributionsUnpaidContributionsToPlanByEmployer_14c7ee0d-d57b-4969-b425-e792aa9830bb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_8ed2df8e-7fa6-4433-9720-7e2212336101" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilityAssetOfDefinedBenefitPlans"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_71311efe-f33a-47ab-94d1-0a08f3419604" xlink:to="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_8ed2df8e-7fa6-4433-9720-7e2212336101" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedPeriodEndLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EmployeebenefitobligationsEmployeeBenefitExpenseDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EmployeebenefitobligationsEmployeeBenefitExpenseDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EmployeebenefitobligationsEmployeeBenefitExpenseDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_f1322f24-69cd-443d-9a37-8dcce910961d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentServiceCostDefinedBenefitPlans_9fda5ff8-3156-42c6-bff1-2c46198234b7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentServiceCostDefinedBenefitPlans"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_f1322f24-69cd-443d-9a37-8dcce910961d" xlink:to="loc_ifrs-full_CurrentServiceCostDefinedBenefitPlans_9fda5ff8-3156-42c6-bff1-2c46198234b7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PastServiceCostDefinedBenefitPlans_931d95f5-7c67-4a41-bc13-77aff1726f5a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PastServiceCostDefinedBenefitPlans"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_f1322f24-69cd-443d-9a37-8dcce910961d" xlink:to="loc_ifrs-full_PastServiceCostDefinedBenefitPlans_931d95f5-7c67-4a41-bc13-77aff1726f5a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PostemploymentBenefitExpenseDefinedBenefitPlans_dd890e53-8a93-434c-9886-17bf6b833607" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PostemploymentBenefitExpenseDefinedBenefitPlans"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_f1322f24-69cd-443d-9a37-8dcce910961d" xlink:to="loc_ifrs-full_PostemploymentBenefitExpenseDefinedBenefitPlans_dd890e53-8a93-434c-9886-17bf6b833607" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTotalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EmployeebenefitobligationsNetActuarialResultsFromDefinedBenefitPlansDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EmployeebenefitobligationsNetActuarialResultsFromDefinedBenefitPlansDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EmployeebenefitobligationsNetActuarialResultsFromDefinedBenefitPlansDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_00ebbe34-f79b-49fe-8cdf-912169ebd126" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherComprehensiveIncomeNetOfTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlansAbstract_c939f059-0c18-427f-a677-c2a8762a955e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherComprehensiveIncomeNetOfTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlansAbstract"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_00ebbe34-f79b-49fe-8cdf-912169ebd126" xlink:to="loc_ifrs-full_OtherComprehensiveIncomeNetOfTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlansAbstract_c939f059-0c18-427f-a677-c2a8762a955e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialGainsLossesArisingFromChangesInDemographicAssumptionsBeforeTaxDefinedBenefitPlans_d2d949bb-1d72-46ba-bc1f-45f1405a49bb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialGainsLossesArisingFromChangesInDemographicAssumptionsBeforeTaxDefinedBenefitPlans"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_OtherComprehensiveIncomeNetOfTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlansAbstract_c939f059-0c18-427f-a677-c2a8762a955e" xlink:to="loc_ifrs-full_ActuarialGainsLossesArisingFromChangesInDemographicAssumptionsBeforeTaxDefinedBenefitPlans_d2d949bb-1d72-46ba-bc1f-45f1405a49bb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialGainsLossesArisingFromChangesInFinancialAssumptionsBeforeTaxDefinedBenefitPlans_3c4ac88c-5a8a-4095-aa1a-87b147e6b1b2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialGainsLossesArisingFromChangesInFinancialAssumptionsBeforeTaxDefinedBenefitPlans"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_OtherComprehensiveIncomeNetOfTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlansAbstract_c939f059-0c18-427f-a677-c2a8762a955e" xlink:to="loc_ifrs-full_ActuarialGainsLossesArisingFromChangesInFinancialAssumptionsBeforeTaxDefinedBenefitPlans_3c4ac88c-5a8a-4095-aa1a-87b147e6b1b2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialGainsLossesArisingFromExperienceAdjustmentsBeforeTaxDefinedBenefitPlans_286afcba-5de9-4c65-87d1-0285d2f004c4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialGainsLossesArisingFromExperienceAdjustmentsBeforeTaxDefinedBenefitPlans"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_OtherComprehensiveIncomeNetOfTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlansAbstract_c939f059-0c18-427f-a677-c2a8762a955e" xlink:to="loc_ifrs-full_ActuarialGainsLossesArisingFromExperienceAdjustmentsBeforeTaxDefinedBenefitPlans_286afcba-5de9-4c65-87d1-0285d2f004c4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ReturnOnPlanAssetsExcludingInterestIncomeOrExpenseBeforeTaxDefinedBenefitPlans_9e00d24a-a659-41ee-9fdc-9d34952fe149" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ReturnOnPlanAssetsExcludingInterestIncomeOrExpenseBeforeTaxDefinedBenefitPlans"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_00ebbe34-f79b-49fe-8cdf-912169ebd126" xlink:to="loc_ifrs-full_ReturnOnPlanAssetsExcludingInterestIncomeOrExpenseBeforeTaxDefinedBenefitPlans_9e00d24a-a659-41ee-9fdc-9d34952fe149" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans_fbb6c1ea-aff3-4e52-b5c0-6af1f922a34d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_00ebbe34-f79b-49fe-8cdf-912169ebd126" xlink:to="loc_ifrs-full_OtherComprehensiveIncomeBeforeTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlans_fbb6c1ea-aff3-4e52-b5c0-6af1f922a34d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTotalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EmployeebenefitobligationsPresentValueDefinedBenefitObligationDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EmployeebenefitobligationsPresentValueDefinedBenefitObligationDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EmployeebenefitobligationsPresentValueDefinedBenefitObligationDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_444b9316-f57d-44f5-8dea-05918e7e60d4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansTable_714668c3-22b5-4404-951a-c4fe19c7b4a3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_444b9316-f57d-44f5-8dea-05918e7e60d4" xlink:to="loc_ifrs-full_DisclosureOfDefinedBenefitPlansTable_714668c3-22b5-4404-951a-c4fe19c7b4a3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NetDefinedBenefitLiabilityAssetAxis_0e66576a-286c-4093-951b-cbe2caff352e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NetDefinedBenefitLiabilityAssetAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansTable_714668c3-22b5-4404-951a-c4fe19c7b4a3" xlink:to="loc_ifrs-full_NetDefinedBenefitLiabilityAssetAxis_0e66576a-286c-4093-951b-cbe2caff352e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NetDefinedBenefitLiabilityAssetMember_4c79facb-c5c5-4d2e-a27f-2c862be996dc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NetDefinedBenefitLiabilityAssetMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_NetDefinedBenefitLiabilityAssetAxis_0e66576a-286c-4093-951b-cbe2caff352e" xlink:to="loc_ifrs-full_NetDefinedBenefitLiabilityAssetMember_4c79facb-c5c5-4d2e-a27f-2c862be996dc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PresentValueOfDefinedBenefitObligationMember_a88f66f2-00a3-4c62-95ba-273c1066932b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PresentValueOfDefinedBenefitObligationMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_NetDefinedBenefitLiabilityAssetMember_4c79facb-c5c5-4d2e-a27f-2c862be996dc" xlink:to="loc_ifrs-full_PresentValueOfDefinedBenefitObligationMember_a88f66f2-00a3-4c62-95ba-273c1066932b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_67866f86-b320-4a67-9783-2d6748f80d5c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansTable_714668c3-22b5-4404-951a-c4fe19c7b4a3" xlink:to="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_67866f86-b320-4a67-9783-2d6748f80d5c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_095efd86-6730-404c-87b0-25c89e1cc5fd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilityAssetOfDefinedBenefitPlans"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_67866f86-b320-4a67-9783-2d6748f80d5c" xlink:to="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_095efd86-6730-404c-87b0-25c89e1cc5fd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedPeriodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentServiceCostNetDefinedBenefitLiabilityAsset_7d092c76-b822-44ba-8066-61e7bdf83cb3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentServiceCostNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_67866f86-b320-4a67-9783-2d6748f80d5c" xlink:to="loc_ifrs-full_CurrentServiceCostNetDefinedBenefitLiabilityAsset_7d092c76-b822-44ba-8066-61e7bdf83cb3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ContributionsToPlanByPlanParticipantsNetDefinedBenefitLiabilityAsset_902028ca-5a48-4f1a-8367-537d53b137ae" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ContributionsToPlanByPlanParticipantsNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_67866f86-b320-4a67-9783-2d6748f80d5c" xlink:to="loc_ifrs-full_ContributionsToPlanByPlanParticipantsNetDefinedBenefitLiabilityAsset_902028ca-5a48-4f1a-8367-537d53b137ae" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_InterestExpenseIncomeNetDefinedBenefitLiabilityAsset_b27f29d3-1d37-4385-b949-b1023e734c18" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_InterestExpenseIncomeNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_67866f86-b320-4a67-9783-2d6748f80d5c" xlink:to="loc_ifrs-full_InterestExpenseIncomeNetDefinedBenefitLiabilityAsset_b27f29d3-1d37-4385-b949-b1023e734c18" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PastServiceCostNetDefinedBenefitLiabilityAsset_03354010-7ab8-4e0f-89fd-4317dfbd1395" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PastServiceCostNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_67866f86-b320-4a67-9783-2d6748f80d5c" xlink:to="loc_ifrs-full_PastServiceCostNetDefinedBenefitLiabilityAsset_03354010-7ab8-4e0f-89fd-4317dfbd1395" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PaymentsFromPlanNetDefinedBenefitLiabilityAsset_5aeb6c2d-ee5f-41c8-bc84-6be495294175" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PaymentsFromPlanNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_67866f86-b320-4a67-9783-2d6748f80d5c" xlink:to="loc_ifrs-full_PaymentsFromPlanNetDefinedBenefitLiabilityAsset_5aeb6c2d-ee5f-41c8-bc84-6be495294175" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherComprehensiveIncomeNetOfTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlansAbstract_dd1f7e36-fe0e-4834-8c1f-4f5ca832e341" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherComprehensiveIncomeNetOfTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlansAbstract"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_67866f86-b320-4a67-9783-2d6748f80d5c" xlink:to="loc_ifrs-full_OtherComprehensiveIncomeNetOfTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlansAbstract_dd1f7e36-fe0e-4834-8c1f-4f5ca832e341" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialGainsLossesArisingFromChangesInFinancialAssumptionsNetDefinedBenefitLiabilityAsset_391cc8ab-490b-43c4-ad44-1270c35427e7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialGainsLossesArisingFromChangesInFinancialAssumptionsNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_OtherComprehensiveIncomeNetOfTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlansAbstract_dd1f7e36-fe0e-4834-8c1f-4f5ca832e341" xlink:to="loc_ifrs-full_ActuarialGainsLossesArisingFromChangesInFinancialAssumptionsNetDefinedBenefitLiabilityAsset_391cc8ab-490b-43c4-ad44-1270c35427e7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialGainsLossesArisingFromExperienceAdjustmentsNetDefinedBenefitLiabilityAsset_3c40b7d0-87c4-48a0-b65f-e5dffcb8e370" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialGainsLossesArisingFromExperienceAdjustmentsNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_OtherComprehensiveIncomeNetOfTaxGainsLossesOnRemeasurementsOfDefinedBenefitPlansAbstract_dd1f7e36-fe0e-4834-8c1f-4f5ca832e341" xlink:to="loc_ifrs-full_ActuarialGainsLossesArisingFromExperienceAdjustmentsNetDefinedBenefitLiabilityAsset_3c40b7d0-87c4-48a0-b65f-e5dffcb8e370" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_4b523a29-5c14-46fd-a194-d8d371606eb5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilityAssetOfDefinedBenefitPlans"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_67866f86-b320-4a67-9783-2d6748f80d5c" xlink:to="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_4b523a29-5c14-46fd-a194-d8d371606eb5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedPeriodEndLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EmployeebenefitobligationsPlanAssetsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EmployeebenefitobligationsPlanAssetsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EmployeebenefitobligationsPlanAssetsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_c6688249-a9cb-4347-a8f7-b785d64c912d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansTable_c9acd178-7d79-4952-8169-6b45ceb9a100" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_c6688249-a9cb-4347-a8f7-b785d64c912d" xlink:to="loc_ifrs-full_DisclosureOfDefinedBenefitPlansTable_c9acd178-7d79-4952-8169-6b45ceb9a100" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NetDefinedBenefitLiabilityAssetAxis_5a0135c2-29ed-431e-9076-eb11b2dd9b3c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NetDefinedBenefitLiabilityAssetAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansTable_c9acd178-7d79-4952-8169-6b45ceb9a100" xlink:to="loc_ifrs-full_NetDefinedBenefitLiabilityAssetAxis_5a0135c2-29ed-431e-9076-eb11b2dd9b3c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_NetDefinedBenefitLiabilityAssetMember_66834454-a45e-48de-9284-9f38a01d7f2f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_NetDefinedBenefitLiabilityAssetMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_NetDefinedBenefitLiabilityAssetAxis_5a0135c2-29ed-431e-9076-eb11b2dd9b3c" xlink:to="loc_ifrs-full_NetDefinedBenefitLiabilityAssetMember_66834454-a45e-48de-9284-9f38a01d7f2f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PlanAssetsMember_5d7485e6-bdbc-479c-8ee2-e9f31cfb77db" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PlanAssetsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_NetDefinedBenefitLiabilityAssetMember_66834454-a45e-48de-9284-9f38a01d7f2f" xlink:to="loc_ifrs-full_PlanAssetsMember_5d7485e6-bdbc-479c-8ee2-e9f31cfb77db" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_70556c54-3cd4-4dc9-8bdc-c18f6988927e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansTable_c9acd178-7d79-4952-8169-6b45ceb9a100" xlink:to="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_70556c54-3cd4-4dc9-8bdc-c18f6988927e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_82aebd72-666f-41cb-8676-8398a63647ec" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilityAssetOfDefinedBenefitPlans"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_70556c54-3cd4-4dc9-8bdc-c18f6988927e" xlink:to="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_82aebd72-666f-41cb-8676-8398a63647ec" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedPeriodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ContributionsToPlanByEmployerNetDefinedBenefitLiabilityAsset_25381b48-354e-42a2-aac0-5dfee79acccb" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ContributionsToPlanByEmployerNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_70556c54-3cd4-4dc9-8bdc-c18f6988927e" xlink:to="loc_ifrs-full_ContributionsToPlanByEmployerNetDefinedBenefitLiabilityAsset_25381b48-354e-42a2-aac0-5dfee79acccb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ContributionsToPlanByPlanParticipantsNetDefinedBenefitLiabilityAsset_bcbc2cbb-d192-43c5-906c-0eec3b57509b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ContributionsToPlanByPlanParticipantsNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_70556c54-3cd4-4dc9-8bdc-c18f6988927e" xlink:to="loc_ifrs-full_ContributionsToPlanByPlanParticipantsNetDefinedBenefitLiabilityAsset_bcbc2cbb-d192-43c5-906c-0eec3b57509b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_InterestExpenseIncomeNetDefinedBenefitLiabilityAsset_aa1f4b29-c783-435e-be35-f8a8fcb819a1" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_InterestExpenseIncomeNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_70556c54-3cd4-4dc9-8bdc-c18f6988927e" xlink:to="loc_ifrs-full_InterestExpenseIncomeNetDefinedBenefitLiabilityAsset_aa1f4b29-c783-435e-be35-f8a8fcb819a1" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PaymentsFromPlanNetDefinedBenefitLiabilityAsset_8c92abe3-8ff6-4ccb-bcc1-466d4a1b0112" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PaymentsFromPlanNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_70556c54-3cd4-4dc9-8bdc-c18f6988927e" xlink:to="loc_ifrs-full_PaymentsFromPlanNetDefinedBenefitLiabilityAsset_8c92abe3-8ff6-4ccb-bcc1-466d4a1b0112" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ReturnOnPlanAssetsNetDefinedBenefitLiabilityAsset_0fefcf00-d188-4bc5-8b20-f8a1b2d5d0ec" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ReturnOnPlanAssetsNetDefinedBenefitLiabilityAsset"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_70556c54-3cd4-4dc9-8bdc-c18f6988927e" xlink:to="loc_ifrs-full_ReturnOnPlanAssetsNetDefinedBenefitLiabilityAsset_0fefcf00-d188-4bc5-8b20-f8a1b2d5d0ec" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_268335dc-3823-4392-a9ed-841db21c2db0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_LiabilityAssetOfDefinedBenefitPlans"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansLineItems_70556c54-3cd4-4dc9-8bdc-c18f6988927e" xlink:to="loc_ifrs-full_LiabilityAssetOfDefinedBenefitPlans_268335dc-3823-4392-a9ed-841db21c2db0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedPeriodEndLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EmployeebenefitobligationsPlanAssetCompositionDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EmployeebenefitobligationsPlanAssetCompositionDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EmployeebenefitobligationsPlanAssetCompositionDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_80686cf0-cc6b-4167-8fba-6ccc81f4f9a9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CashAndCashEquivalentsPercentageContributedToFairValueOfPlanAssets_2ea8566f-d441-4896-90a7-0ad4e3dd5873" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CashAndCashEquivalentsPercentageContributedToFairValueOfPlanAssets"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_80686cf0-cc6b-4167-8fba-6ccc81f4f9a9" xlink:to="loc_ifrs-full_CashAndCashEquivalentsPercentageContributedToFairValueOfPlanAssets_2ea8566f-d441-4896-90a7-0ad4e3dd5873" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DebtInstrumentsPercentageContributedToFairValueOfPlanAssets_3e9ab7ba-3761-4e02-9eee-abf164e414fe" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DebtInstrumentsPercentageContributedToFairValueOfPlanAssets"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_80686cf0-cc6b-4167-8fba-6ccc81f4f9a9" xlink:to="loc_ifrs-full_DebtInstrumentsPercentageContributedToFairValueOfPlanAssets_3e9ab7ba-3761-4e02-9eee-abf164e414fe" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EquityInstrumentsPercentageContributedToFairValueOfPlanAssets_46abe121-30f0-4189-9e81-fe52a492f525" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EquityInstrumentsPercentageContributedToFairValueOfPlanAssets"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_80686cf0-cc6b-4167-8fba-6ccc81f4f9a9" xlink:to="loc_ifrs-full_EquityInstrumentsPercentageContributedToFairValueOfPlanAssets_46abe121-30f0-4189-9e81-fe52a492f525" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RealEstatePercentageContributedToFairValueOfPlanAssets_aebb8b01-bbf8-4053-880e-c4d58e36dec3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RealEstatePercentageContributedToFairValueOfPlanAssets"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_80686cf0-cc6b-4167-8fba-6ccc81f4f9a9" xlink:to="loc_ifrs-full_RealEstatePercentageContributedToFairValueOfPlanAssets_aebb8b01-bbf8-4053-880e-c4d58e36dec3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherAssetsPercentageContributedToFairValueOfPlanAssets_6a7f0944-27ea-466b-850e-cffd0a5c9d3a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherAssetsPercentageContributedToFairValueOfPlanAssets"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_80686cf0-cc6b-4167-8fba-6ccc81f4f9a9" xlink:to="loc_ifrs-full_OtherAssetsPercentageContributedToFairValueOfPlanAssets_6a7f0944-27ea-466b-850e-cffd0a5c9d3a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PlanAssetsAtFairValueAllocationPercentage_681c1483-9922-42bc-a877-63dba7de14d5" xlink:href="onholdingag-20231231.xsd#onholdingag_PlanAssetsAtFairValueAllocationPercentage"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_80686cf0-cc6b-4167-8fba-6ccc81f4f9a9" xlink:to="loc_onholdingag_PlanAssetsAtFairValueAllocationPercentage_681c1483-9922-42bc-a877-63dba7de14d5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EmployeebenefitobligationsActuarialAssumptionsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EmployeebenefitobligationsActuarialAssumptionsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EmployeebenefitobligationsActuarialAssumptionsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_1dcefd64-7477-4e97-8425-25b3e6bda935" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialAssumptionOfDiscountRates_5b9dfbd4-b858-4b5d-94f6-b33f809eee0e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialAssumptionOfDiscountRates"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_1dcefd64-7477-4e97-8425-25b3e6bda935" xlink:to="loc_ifrs-full_ActuarialAssumptionOfDiscountRates_5b9dfbd4-b858-4b5d-94f6-b33f809eee0e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialAssumptionOfExpectedRatesOfSalaryIncreases_859ebff6-e2d8-4fb9-9a6c-34059252a94e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialAssumptionOfExpectedRatesOfSalaryIncreases"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_1dcefd64-7477-4e97-8425-25b3e6bda935" xlink:to="loc_ifrs-full_ActuarialAssumptionOfExpectedRatesOfSalaryIncreases_859ebff6-e2d8-4fb9-9a6c-34059252a94e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialAssumptionOfExpectedRatesOfPensionIncreases_3d9a5538-5f50-4271-b495-ba2880626bd9" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialAssumptionOfExpectedRatesOfPensionIncreases"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_1dcefd64-7477-4e97-8425-25b3e6bda935" xlink:to="loc_ifrs-full_ActuarialAssumptionOfExpectedRatesOfPensionIncreases_3d9a5538-5f50-4271-b495-ba2880626bd9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/EmployeebenefitobligationsSensitivityAnalysisforActuarialAssumptionsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#EmployeebenefitobligationsSensitivityAnalysisforActuarialAssumptionsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/EmployeebenefitobligationsSensitivityAnalysisforActuarialAssumptionsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_ef5d0c63-8d19-483f-914e-8adc8589be37" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfDefinedBenefitPlansAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsTable_cfd32b29-f87a-4739-83e1-f88e2baa2454" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfDefinedBenefitPlansAbstract_ef5d0c63-8d19-483f-914e-8adc8589be37" xlink:to="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsTable_cfd32b29-f87a-4739-83e1-f88e2baa2454" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialAssumptionsAxis_d23d4348-c716-4818-98fe-a74f0a234d9b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialAssumptionsAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsTable_cfd32b29-f87a-4739-83e1-f88e2baa2454" xlink:to="loc_ifrs-full_ActuarialAssumptionsAxis_d23d4348-c716-4818-98fe-a74f0a234d9b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialAssumptionsMember_1a7a8ff5-833d-4883-88f2-b61a52646c30" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialAssumptionsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ActuarialAssumptionsAxis_d23d4348-c716-4818-98fe-a74f0a234d9b" xlink:to="loc_ifrs-full_ActuarialAssumptionsMember_1a7a8ff5-833d-4883-88f2-b61a52646c30" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialAssumptionOfDiscountRatesMember_9e04dc13-67d1-42e4-964d-9eebf8e9267a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialAssumptionOfDiscountRatesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ActuarialAssumptionsMember_1a7a8ff5-833d-4883-88f2-b61a52646c30" xlink:to="loc_ifrs-full_ActuarialAssumptionOfDiscountRatesMember_9e04dc13-67d1-42e4-964d-9eebf8e9267a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialAssumptionOfExpectedRatesOfSalaryIncreasesMember_f4b0f184-993f-42e3-8375-14d188c5b62f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialAssumptionOfExpectedRatesOfSalaryIncreasesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ActuarialAssumptionsMember_1a7a8ff5-833d-4883-88f2-b61a52646c30" xlink:to="loc_ifrs-full_ActuarialAssumptionOfExpectedRatesOfSalaryIncreasesMember_f4b0f184-993f-42e3-8375-14d188c5b62f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ActuarialAssumptionOfLifeExpectancyAfterRetirementMember_ee8cb994-869c-4cac-aa56-9eee49af82b4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ActuarialAssumptionOfLifeExpectancyAfterRetirementMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ActuarialAssumptionsMember_1a7a8ff5-833d-4883-88f2-b61a52646c30" xlink:to="loc_ifrs-full_ActuarialAssumptionOfLifeExpectancyAfterRetirementMember_ee8cb994-869c-4cac-aa56-9eee49af82b4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsLineItems_7212fe22-43bb-4fae-8ed7-3dd1d58354b8" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsTable_cfd32b29-f87a-4739-83e1-f88e2baa2454" xlink:to="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsLineItems_7212fe22-43bb-4fae-8ed7-3dd1d58354b8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PercentageOfReasonablyPossibleDecreaseInActuarialAssumption_aafe7ea9-0bdb-4c48-95e2-d49438804e96" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PercentageOfReasonablyPossibleDecreaseInActuarialAssumption"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsLineItems_7212fe22-43bb-4fae-8ed7-3dd1d58354b8" xlink:to="loc_ifrs-full_PercentageOfReasonablyPossibleDecreaseInActuarialAssumption_aafe7ea9-0bdb-4c48-95e2-d49438804e96" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_PercentageOfReasonablyPossibleIncreaseInActuarialAssumption_f72fb938-4325-42a2-a72f-214b1be17d74" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_PercentageOfReasonablyPossibleIncreaseInActuarialAssumption"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsLineItems_7212fe22-43bb-4fae-8ed7-3dd1d58354b8" xlink:to="loc_ifrs-full_PercentageOfReasonablyPossibleIncreaseInActuarialAssumption_f72fb938-4325-42a2-a72f-214b1be17d74" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PeriodOfReasonablyPossibleDecreaseInActuarialAssumption_c17fbf4f-0708-4f46-b453-ba86fa52f976" xlink:href="onholdingag-20231231.xsd#onholdingag_PeriodOfReasonablyPossibleDecreaseInActuarialAssumption"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsLineItems_7212fe22-43bb-4fae-8ed7-3dd1d58354b8" xlink:to="loc_onholdingag_PeriodOfReasonablyPossibleDecreaseInActuarialAssumption_c17fbf4f-0708-4f46-b453-ba86fa52f976" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PeriodOfReasonablyPossibleIncreaseInActuarialAssumption_4b3f8f88-6990-4068-9bed-e1ac0b94cf74" xlink:href="onholdingag-20231231.xsd#onholdingag_PeriodOfReasonablyPossibleIncreaseInActuarialAssumption"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsLineItems_7212fe22-43bb-4fae-8ed7-3dd1d58354b8" xlink:to="loc_onholdingag_PeriodOfReasonablyPossibleIncreaseInActuarialAssumption_4b3f8f88-6990-4068-9bed-e1ac0b94cf74" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseInDefinedBenefitObligationDueToReasonablyPossibleDecreaseInActuarialAssumption_d82d9d61-cad0-4d6f-9552-9a0532a20859" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseInDefinedBenefitObligationDueToReasonablyPossibleDecreaseInActuarialAssumption"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsLineItems_7212fe22-43bb-4fae-8ed7-3dd1d58354b8" xlink:to="loc_ifrs-full_IncreaseDecreaseInDefinedBenefitObligationDueToReasonablyPossibleDecreaseInActuarialAssumption_d82d9d61-cad0-4d6f-9552-9a0532a20859" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseInDefinedBenefitObligationDueToReasonablyPossibleIncreaseInActuarialAssumption_a903b9b7-0010-4a00-8c8d-0c745c646b41" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseInDefinedBenefitObligationDueToReasonablyPossibleIncreaseInActuarialAssumption"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfSensitivityAnalysisForActuarialAssumptionsLineItems_7212fe22-43bb-4fae-8ed7-3dd1d58354b8" xlink:to="loc_ifrs-full_IncreaseDecreaseInDefinedBenefitObligationDueToReasonablyPossibleIncreaseInActuarialAssumption_a903b9b7-0010-4a00-8c8d-0c745c646b41" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/ProvisionsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#ProvisionsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/ProvisionsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProvisionsAbstract_9b9d647f-240a-4582-b2b4-e78455052651" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProvisionsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOtherProvisionsTable_4035e2aa-133d-4889-a490-7a85c19a3269" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOtherProvisionsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ProvisionsAbstract_9b9d647f-240a-4582-b2b4-e78455052651" xlink:to="loc_ifrs-full_DisclosureOfOtherProvisionsTable_4035e2aa-133d-4889-a490-7a85c19a3269" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ClassesOfProvisionsAxis_2d61d01c-8f6f-421d-980c-f0b85328c4d2" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ClassesOfProvisionsAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOtherProvisionsTable_4035e2aa-133d-4889-a490-7a85c19a3269" xlink:to="loc_ifrs-full_ClassesOfProvisionsAxis_2d61d01c-8f6f-421d-980c-f0b85328c4d2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherProvisionsMember_381ee8f8-f436-4473-ae0b-a0036a746c9e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherProvisionsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_ClassesOfProvisionsAxis_2d61d01c-8f6f-421d-980c-f0b85328c4d2" xlink:to="loc_ifrs-full_OtherProvisionsMember_381ee8f8-f436-4473-ae0b-a0036a746c9e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_SocialChargesMember_51569607-ac9f-4b9c-bcee-924f5d5d1e5b" xlink:href="onholdingag-20231231.xsd#onholdingag_SocialChargesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_OtherProvisionsMember_381ee8f8-f436-4473-ae0b-a0036a746c9e" xlink:to="loc_onholdingag_SocialChargesMember_51569607-ac9f-4b9c-bcee-924f5d5d1e5b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_LongServiceLeaveMember_ab2a974f-3ce3-4189-b2c5-20d6a64b8818" xlink:href="onholdingag-20231231.xsd#onholdingag_LongServiceLeaveMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_OtherProvisionsMember_381ee8f8-f436-4473-ae0b-a0036a746c9e" xlink:to="loc_onholdingag_LongServiceLeaveMember_ab2a974f-3ce3-4189-b2c5-20d6a64b8818" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AssetRetirementObligationMember_4dbe5d64-b7da-4644-8980-6643ef0d1775" xlink:href="onholdingag-20231231.xsd#onholdingag_AssetRetirementObligationMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_OtherProvisionsMember_381ee8f8-f436-4473-ae0b-a0036a746c9e" xlink:to="loc_onholdingag_AssetRetirementObligationMember_4dbe5d64-b7da-4644-8980-6643ef0d1775" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfOtherProvisionsLineItems_75346e08-638a-4128-83a7-15b1c189af14" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfOtherProvisionsLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOtherProvisionsTable_4035e2aa-133d-4889-a490-7a85c19a3269" xlink:to="loc_ifrs-full_DisclosureOfOtherProvisionsLineItems_75346e08-638a-4128-83a7-15b1c189af14" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherProvisions_f11bdc43-63d1-4dfd-8137-26ac3edd21b7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherProvisions"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOtherProvisionsLineItems_75346e08-638a-4128-83a7-15b1c189af14" xlink:to="loc_ifrs-full_OtherProvisions_f11bdc43-63d1-4dfd-8137-26ac3edd21b7" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AdditionalProvisionsOtherProvisions_5414a673-6967-4b1a-92c0-1e61a41f24f6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AdditionalProvisionsOtherProvisions"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOtherProvisionsLineItems_75346e08-638a-4128-83a7-15b1c189af14" xlink:to="loc_ifrs-full_AdditionalProvisionsOtherProvisions_5414a673-6967-4b1a-92c0-1e61a41f24f6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_UnusedProvisionReversedOtherProvisions_1ecc9ffc-db37-48d1-91fc-e86e84658c04" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_UnusedProvisionReversedOtherProvisions"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOtherProvisionsLineItems_75346e08-638a-4128-83a7-15b1c189af14" xlink:to="loc_ifrs-full_UnusedProvisionReversedOtherProvisions_1ecc9ffc-db37-48d1-91fc-e86e84658c04" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ProvisionUsedOtherProvisions_9d2f07b9-a269-48e4-ad4a-d97ce192f96f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ProvisionUsedOtherProvisions"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOtherProvisionsLineItems_75346e08-638a-4128-83a7-15b1c189af14" xlink:to="loc_ifrs-full_ProvisionUsedOtherProvisions_9d2f07b9-a269-48e4-ad4a-d97ce192f96f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseThroughChangeInDiscountRateOtherProvisions_1f7863d1-c748-4655-ba90-6890250d4dd6" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseThroughChangeInDiscountRateOtherProvisions"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOtherProvisionsLineItems_75346e08-638a-4128-83a7-15b1c189af14" xlink:to="loc_ifrs-full_IncreaseDecreaseThroughChangeInDiscountRateOtherProvisions_1f7863d1-c748-4655-ba90-6890250d4dd6" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesOtherProvisions_cae5cf2e-8dbf-4d76-ba52-e0da305877ea" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesOtherProvisions"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOtherProvisionsLineItems_75346e08-638a-4128-83a7-15b1c189af14" xlink:to="loc_ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesOtherProvisions_cae5cf2e-8dbf-4d76-ba52-e0da305877ea" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherProvisions_d6d62c37-53a4-497d-8219-200adb2b9011" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherProvisions"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOtherProvisionsLineItems_75346e08-638a-4128-83a7-15b1c189af14" xlink:to="loc_ifrs-full_OtherProvisions_d6d62c37-53a4-497d-8219-200adb2b9011" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherShorttermProvisions_f569f248-a1d4-44d7-983d-462b743a25d3" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherShorttermProvisions"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOtherProvisionsLineItems_75346e08-638a-4128-83a7-15b1c189af14" xlink:to="loc_ifrs-full_OtherShorttermProvisions_f569f248-a1d4-44d7-983d-462b743a25d3" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_OtherLongtermProvisions_3af85be4-9385-46d6-9925-bdf5fd5ea3fd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_OtherLongtermProvisions"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfOtherProvisionsLineItems_75346e08-638a-4128-83a7-15b1c189af14" xlink:to="loc_ifrs-full_OtherLongtermProvisions_3af85be4-9385-46d6-9925-bdf5fd5ea3fd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/IncometaxesMajorComponentsofIncomeTaxDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#IncometaxesMajorComponentsofIncomeTaxDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/IncometaxesMajorComponentsofIncomeTaxDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncomeTaxesAbstract_052ddaee-884a-43c9-8c10-56f850f35727" xlink:href="onholdingag-20231231.xsd#onholdingag_IncomeTaxesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CurrentTaxExpenseIncome_c557bffc-7a54-4905-ad51-eb0408493d0d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CurrentTaxExpenseIncome"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_052ddaee-884a-43c9-8c10-56f850f35727" xlink:to="loc_ifrs-full_CurrentTaxExpenseIncome_c557bffc-7a54-4905-ad51-eb0408493d0d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DeferredTaxExpenseIncomeRecognisedInProfitOrLoss_6625502f-0451-4233-9499-628be18ea60a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DeferredTaxExpenseIncomeRecognisedInProfitOrLoss"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_052ddaee-884a-43c9-8c10-56f850f35727" xlink:to="loc_ifrs-full_DeferredTaxExpenseIncomeRecognisedInProfitOrLoss_6625502f-0451-4233-9499-628be18ea60a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncomeTaxExpenseContinuingOperations_4c057791-b252-4899-bd38-5250eb1c079f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncomeTaxExpenseContinuingOperations"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_052ddaee-884a-43c9-8c10-56f850f35727" xlink:to="loc_ifrs-full_IncomeTaxExpenseContinuingOperations_4c057791-b252-4899-bd38-5250eb1c079f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/IncometaxesTaxRateReconciliationDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#IncometaxesTaxRateReconciliationDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/IncometaxesTaxRateReconciliationDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncomeTaxesAbstract_d19cbad3-e93f-4198-99c5-8664592cc779" xlink:href="onholdingag-20231231.xsd#onholdingag_IncomeTaxesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsTable_567a080b-de7d-4f1a-8562-bc1865031d34" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_d19cbad3-e93f-4198-99c5-8664592cc779" xlink:to="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsTable_567a080b-de7d-4f1a-8562-bc1865031d34" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsAxis_3506ab28-c855-447b-899c-7550ecd1f3ce" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsTable_567a080b-de7d-4f1a-8562-bc1865031d34" xlink:to="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsAxis_3506ab28-c855-447b-899c-7550ecd1f3ce" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_c2f86dbc-60ee-45b1-8aaa-24fc1987ee19" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsAxis_3506ab28-c855-447b-899c-7550ecd1f3ce" xlink:to="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_c2f86dbc-60ee-45b1-8aaa-24fc1987ee19" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncomeNotSubjectToTaxNettingMember_0f497a1e-02da-415e-a3d6-77a75374f6e8" xlink:href="onholdingag-20231231.xsd#onholdingag_IncomeNotSubjectToTaxNettingMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_c2f86dbc-60ee-45b1-8aaa-24fc1987ee19" xlink:to="loc_onholdingag_IncomeNotSubjectToTaxNettingMember_0f497a1e-02da-415e-a3d6-77a75374f6e8" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsTable_567a080b-de7d-4f1a-8562-bc1865031d34" xlink:to="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AccountingProfit_a2a786f1-24e6-4d92-babb-fb27a85e435a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AccountingProfit"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_AccountingProfit_a2a786f1-24e6-4d92-babb-fb27a85e435a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_ApplicableTaxRate_1204ef64-b90c-41f4-96a2-ecc0781e636f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_ApplicableTaxRate"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_ApplicableTaxRate_1204ef64-b90c-41f4-96a2-ecc0781e636f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TaxExpenseIncomeAtApplicableTaxRate_2fc27d9b-7556-4110-913f-5c8fbc5ce3fe" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TaxExpenseIncomeAtApplicableTaxRate"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_TaxExpenseIncomeAtApplicableTaxRate_2fc27d9b-7556-4110-913f-5c8fbc5ce3fe" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TaxRateEffectOfExpenseNotDeductibleInDeterminingTaxableProfitTaxLoss_483d16dc-e300-4c5c-b614-053b7aea57be" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TaxRateEffectOfExpenseNotDeductibleInDeterminingTaxableProfitTaxLoss"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_TaxRateEffectOfExpenseNotDeductibleInDeterminingTaxableProfitTaxLoss_483d16dc-e300-4c5c-b614-053b7aea57be" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TaxEffectOfExpenseNotDeductibleInDeterminingTaxableProfitTaxLoss_37d8ad82-6760-4bf1-b246-b75a9e378c06" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TaxEffectOfExpenseNotDeductibleInDeterminingTaxableProfitTaxLoss"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_TaxEffectOfExpenseNotDeductibleInDeterminingTaxableProfitTaxLoss_37d8ad82-6760-4bf1-b246-b75a9e378c06" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TaxRateEffectOfRevenuesExemptFromTaxation_216d3dc7-7a8f-473b-8f13-1347ef29fddc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TaxRateEffectOfRevenuesExemptFromTaxation"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_TaxRateEffectOfRevenuesExemptFromTaxation_216d3dc7-7a8f-473b-8f13-1347ef29fddc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TaxEffectOfRevenuesExemptFromTaxation2011_c64af98b-4bec-4ee1-8f13-37d2504f909b" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TaxEffectOfRevenuesExemptFromTaxation2011"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_TaxEffectOfRevenuesExemptFromTaxation2011_c64af98b-4bec-4ee1-8f13-37d2504f909b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TaxRateEffectOfTaxLosses_1d5c0b92-fed9-4115-89f6-793ce2d503fc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TaxRateEffectOfTaxLosses"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_TaxRateEffectOfTaxLosses_1d5c0b92-fed9-4115-89f6-793ce2d503fc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TaxEffectOfTaxLosses_34c61c49-f0be-440b-9cfc-aa7b465775d4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TaxEffectOfTaxLosses"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_TaxEffectOfTaxLosses_34c61c49-f0be-440b-9cfc-aa7b465775d4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TaxRateEffectOfForeignTaxRates_da28fd56-47b9-4aec-b4b0-6e9c2b3f1d6a" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TaxRateEffectOfForeignTaxRates"/>
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_TaxRateEffectOfForeignTaxRates_da28fd56-47b9-4aec-b4b0-6e9c2b3f1d6a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TaxEffectOfForeignTaxRates_18520316-a614-4dfe-9a0b-e8300e7ff193" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TaxEffectOfForeignTaxRates"/>
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_TaxEffectOfForeignTaxRates_18520316-a614-4dfe-9a0b-e8300e7ff193" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TaxRateEffectOfAdjustmentsForCurrentTaxOfPriorPeriods_9ddfdc25-6a4c-4fe0-88e6-03f5d571c6b4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TaxRateEffectOfAdjustmentsForCurrentTaxOfPriorPeriods"/>
    <link:presentationArc order="12" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_TaxRateEffectOfAdjustmentsForCurrentTaxOfPriorPeriods_9ddfdc25-6a4c-4fe0-88e6-03f5d571c6b4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TaxEffectOfPriorYearIncomeTaxes_8e239f01-bea7-4a12-a183-c749fbee658e" xlink:href="onholdingag-20231231.xsd#onholdingag_TaxEffectOfPriorYearIncomeTaxes"/>
    <link:presentationArc order="13" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_onholdingag_TaxEffectOfPriorYearIncomeTaxes_8e239f01-bea7-4a12-a183-c749fbee658e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_AverageEffectiveTaxRate_72b69950-a784-4602-a070-e2adfd941f64" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_AverageEffectiveTaxRate"/>
    <link:presentationArc order="14" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_AverageEffectiveTaxRate_72b69950-a784-4602-a070-e2adfd941f64" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncomeTaxExpenseContinuingOperations_de060523-a6a6-430f-9593-70b3ddf29265" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncomeTaxExpenseContinuingOperations"/>
    <link:presentationArc order="15" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_e602098a-585b-4058-aafb-16564a76cb0d" xlink:to="loc_ifrs-full_IncomeTaxExpenseContinuingOperations_de060523-a6a6-430f-9593-70b3ddf29265" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/IncometaxesNetDeferredTaxAssetsandLiabilitiesDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#IncometaxesNetDeferredTaxAssetsandLiabilitiesDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/IncometaxesNetDeferredTaxAssetsandLiabilitiesDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncomeTaxesAbstract_696ed4f3-2312-4fc8-aab2-cdd9fc27cc88" xlink:href="onholdingag-20231231.xsd#onholdingag_IncomeTaxesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DeferredTaxLiabilityAsset_be7a51ff-4d1c-4a73-9f5c-f33c86c00765" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DeferredTaxLiabilityAsset"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_696ed4f3-2312-4fc8-aab2-cdd9fc27cc88" xlink:to="loc_ifrs-full_DeferredTaxLiabilityAsset_be7a51ff-4d1c-4a73-9f5c-f33c86c00765" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedPeriodEndLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DeferredTaxAssets_ac889dc7-b18b-4e3d-a3ff-45c88019cb88" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DeferredTaxAssets"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_696ed4f3-2312-4fc8-aab2-cdd9fc27cc88" xlink:to="loc_ifrs-full_DeferredTaxAssets_ac889dc7-b18b-4e3d-a3ff-45c88019cb88" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DeferredTaxLiabilities_3ab9c5c4-29db-49d0-bb38-d971f8495e39" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DeferredTaxLiabilities"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_696ed4f3-2312-4fc8-aab2-cdd9fc27cc88" xlink:to="loc_ifrs-full_DeferredTaxLiabilities_3ab9c5c4-29db-49d0-bb38-d971f8495e39" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DeferredTaxExpenseIncomeAbstract_1428d5f1-ed23-4ef7-a882-d021e72ed52e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DeferredTaxExpenseIncomeAbstract"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_696ed4f3-2312-4fc8-aab2-cdd9fc27cc88" xlink:to="loc_ifrs-full_DeferredTaxExpenseIncomeAbstract_1428d5f1-ed23-4ef7-a882-d021e72ed52e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DeferredTaxExpenseIncomeRecognisedInProfitOrLoss_5975f0ad-d3bc-4bcf-a125-a1e76d05508d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DeferredTaxExpenseIncomeRecognisedInProfitOrLoss"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DeferredTaxExpenseIncomeAbstract_1428d5f1-ed23-4ef7-a882-d021e72ed52e" xlink:to="loc_ifrs-full_DeferredTaxExpenseIncomeRecognisedInProfitOrLoss_5975f0ad-d3bc-4bcf-a125-a1e76d05508d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncomeTaxRelatingToComponentsOfOtherComprehensiveIncome_b8e4b7bb-342e-4fc5-bff8-9feaf049e6dc" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncomeTaxRelatingToComponentsOfOtherComprehensiveIncome"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DeferredTaxExpenseIncomeAbstract_1428d5f1-ed23-4ef7-a882-d021e72ed52e" xlink:to="loc_ifrs-full_IncomeTaxRelatingToComponentsOfOtherComprehensiveIncome_b8e4b7bb-342e-4fc5-bff8-9feaf049e6dc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesDeferredTaxLiabilityAsset_983425f5-0ff6-4e90-a3cd-2ad8bbe6d11e" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesDeferredTaxLiabilityAsset"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DeferredTaxExpenseIncomeAbstract_1428d5f1-ed23-4ef7-a882-d021e72ed52e" xlink:to="loc_ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesDeferredTaxLiabilityAsset_983425f5-0ff6-4e90-a3cd-2ad8bbe6d11e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DeferredTaxLiabilityAsset_22398498-b3ec-4da6-9a1b-9f9a6f172a09" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DeferredTaxLiabilityAsset"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_696ed4f3-2312-4fc8-aab2-cdd9fc27cc88" xlink:to="loc_ifrs-full_DeferredTaxLiabilityAsset_22398498-b3ec-4da6-9a1b-9f9a6f172a09" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedPeriodStartLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/IncometaxesComponentsofDeferredTaxAssetsandLiabilitiesDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#IncometaxesComponentsofDeferredTaxAssetsandLiabilitiesDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/IncometaxesComponentsofDeferredTaxAssetsandLiabilitiesDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IncomeTaxesAbstract_d7ab0c39-a298-46dc-97ab-5b2c958f1505" xlink:href="onholdingag-20231231.xsd#onholdingag_IncomeTaxesAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsTable_886c1a38-f798-4627-a153-16d54370bb52" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_IncomeTaxesAbstract_d7ab0c39-a298-46dc-97ab-5b2c958f1505" xlink:to="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsTable_886c1a38-f798-4627-a153-16d54370bb52" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsAxis_29f7dd2f-da6b-402f-8409-72f94b513867" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsTable_886c1a38-f798-4627-a153-16d54370bb52" xlink:to="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsAxis_29f7dd2f-da6b-402f-8409-72f94b513867" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsAxis_29f7dd2f-da6b-402f-8409-72f94b513867" xlink:to="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TradeReceivableRelatedTemporaryDifferencesMember_a0694cf7-3889-4a0f-b9eb-06b5ae8cddf0" xlink:href="onholdingag-20231231.xsd#onholdingag_TradeReceivableRelatedTemporaryDifferencesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_onholdingag_TradeReceivableRelatedTemporaryDifferencesMember_a0694cf7-3889-4a0f-b9eb-06b5ae8cddf0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_InventoryRelatedTemporaryDifferencesMember_6bacfd90-aada-427f-b7aa-dd10b3131d6e" xlink:href="onholdingag-20231231.xsd#onholdingag_InventoryRelatedTemporaryDifferencesMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_onholdingag_InventoryRelatedTemporaryDifferencesMember_6bacfd90-aada-427f-b7aa-dd10b3131d6e" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherCurrentAssetsRelatedTemporaryDifferencesMember_b21d2f39-165f-4adb-b8fd-1a454fb677fc" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherCurrentAssetsRelatedTemporaryDifferencesMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_onholdingag_OtherCurrentAssetsRelatedTemporaryDifferencesMember_b21d2f39-165f-4adb-b8fd-1a454fb677fc" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_PropertyPlantAndEquipmentRelatedTemporaryDifferencesMember_5dbaf517-a947-44b3-beb4-d84ce6e9da4f" xlink:href="onholdingag-20231231.xsd#onholdingag_PropertyPlantAndEquipmentRelatedTemporaryDifferencesMember"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_onholdingag_PropertyPlantAndEquipmentRelatedTemporaryDifferencesMember_5dbaf517-a947-44b3-beb4-d84ce6e9da4f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_RightOfUseAssetRelatedTemporaryDifferencesMember_4ef3ac96-5be2-4b64-9632-8e9d3179face" xlink:href="onholdingag-20231231.xsd#onholdingag_RightOfUseAssetRelatedTemporaryDifferencesMember"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_onholdingag_RightOfUseAssetRelatedTemporaryDifferencesMember_4ef3ac96-5be2-4b64-9632-8e9d3179face" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_IntangibleAssetRelatedTemporaryDifferencesMember_6f8e5145-29ec-4a2a-8054-bdecc890e80d" xlink:href="onholdingag-20231231.xsd#onholdingag_IntangibleAssetRelatedTemporaryDifferencesMember"/>
    <link:presentationArc order="6" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_onholdingag_IntangibleAssetRelatedTemporaryDifferencesMember_6f8e5145-29ec-4a2a-8054-bdecc890e80d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherCurrentFinancialLiabilitiesRelatedTemporaryDifferencesMember_715198aa-6e7e-4572-8b9b-1ce4a2a4dd11" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherCurrentFinancialLiabilitiesRelatedTemporaryDifferencesMember"/>
    <link:presentationArc order="7" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_onholdingag_OtherCurrentFinancialLiabilitiesRelatedTemporaryDifferencesMember_715198aa-6e7e-4572-8b9b-1ce4a2a4dd11" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherCurrentOperatingLiabilitiesRelatedTemporaryDifferencesMember_d2f1447c-02d0-49a2-83ad-1236993b8618" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherCurrentOperatingLiabilitiesRelatedTemporaryDifferencesMember"/>
    <link:presentationArc order="8" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_onholdingag_OtherCurrentOperatingLiabilitiesRelatedTemporaryDifferencesMember_d2f1447c-02d0-49a2-83ad-1236993b8618" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_CurrentProvisionsRelatedTemporaryDifferencesMember_2619ccc1-2056-4e0b-bd90-4ff9e46d700c" xlink:href="onholdingag-20231231.xsd#onholdingag_CurrentProvisionsRelatedTemporaryDifferencesMember"/>
    <link:presentationArc order="9" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_onholdingag_CurrentProvisionsRelatedTemporaryDifferencesMember_2619ccc1-2056-4e0b-bd90-4ff9e46d700c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_EmployeeBenefitObligationsRelatedTemporaryDifferencesMember_2f5ea8ed-a40b-4710-b060-d0718218c1cb" xlink:href="onholdingag-20231231.xsd#onholdingag_EmployeeBenefitObligationsRelatedTemporaryDifferencesMember"/>
    <link:presentationArc order="10" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_onholdingag_EmployeeBenefitObligationsRelatedTemporaryDifferencesMember_2f5ea8ed-a40b-4710-b060-d0718218c1cb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NonCurrentProvisionsRelatedTemporaryDifferencesMember_b9d5fde2-3eb5-4bec-8c09-717df2c257ae" xlink:href="onholdingag-20231231.xsd#onholdingag_NonCurrentProvisionsRelatedTemporaryDifferencesMember"/>
    <link:presentationArc order="11" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_onholdingag_NonCurrentProvisionsRelatedTemporaryDifferencesMember_b9d5fde2-3eb5-4bec-8c09-717df2c257ae" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OtherNonCurrentProvisionsRelatedTemporaryDifferencesMember_af685d3a-fdd1-4150-8158-b69949a95a8a" xlink:href="onholdingag-20231231.xsd#onholdingag_OtherNonCurrentProvisionsRelatedTemporaryDifferencesMember"/>
    <link:presentationArc order="12" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_onholdingag_OtherNonCurrentProvisionsRelatedTemporaryDifferencesMember_af685d3a-fdd1-4150-8158-b69949a95a8a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_UnusedTaxLossesMember_29f5d973-6656-49c1-905f-80964fb78fff" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_UnusedTaxLossesMember"/>
    <link:presentationArc order="13" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_TemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsMember_333e0a9c-559d-4395-8ae6-55c2238c518d" xlink:to="loc_ifrs-full_UnusedTaxLossesMember_29f5d973-6656-49c1-905f-80964fb78fff" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AfterOffsetAmountOffsetAmountAndBeforeOffsetAmountAxis_1bce0ff2-ed29-479d-a418-89107da6fab2" xlink:href="onholdingag-20231231.xsd#onholdingag_AfterOffsetAmountOffsetAmountAndBeforeOffsetAmountAxis"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsTable_886c1a38-f798-4627-a153-16d54370bb52" xlink:to="loc_onholdingag_AfterOffsetAmountOffsetAmountAndBeforeOffsetAmountAxis_1bce0ff2-ed29-479d-a418-89107da6fab2" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_AfterOffsetAmountOffsetAmountAndBeforeOffsetAmountDomain_85f6a8d7-665b-4214-882c-2077ed3b994c" xlink:href="onholdingag-20231231.xsd#onholdingag_AfterOffsetAmountOffsetAmountAndBeforeOffsetAmountDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AfterOffsetAmountOffsetAmountAndBeforeOffsetAmountAxis_1bce0ff2-ed29-479d-a418-89107da6fab2" xlink:to="loc_onholdingag_AfterOffsetAmountOffsetAmountAndBeforeOffsetAmountDomain_85f6a8d7-665b-4214-882c-2077ed3b994c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_BeforeOffsetAmountMember_a35e20d7-6ee3-4dbb-933e-ccbb3ce3cc6a" xlink:href="onholdingag-20231231.xsd#onholdingag_BeforeOffsetAmountMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AfterOffsetAmountOffsetAmountAndBeforeOffsetAmountDomain_85f6a8d7-665b-4214-882c-2077ed3b994c" xlink:to="loc_onholdingag_BeforeOffsetAmountMember_a35e20d7-6ee3-4dbb-933e-ccbb3ce3cc6a" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OffsetAmountMember_bbd23698-03c7-475c-8b01-51d6b14e9897" xlink:href="onholdingag-20231231.xsd#onholdingag_OffsetAmountMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_AfterOffsetAmountOffsetAmountAndBeforeOffsetAmountDomain_85f6a8d7-665b-4214-882c-2077ed3b994c" xlink:to="loc_onholdingag_OffsetAmountMember_bbd23698-03c7-475c-8b01-51d6b14e9897" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_c97fba9a-e38d-4908-baf7-55f0c91ad8f5" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsTable_886c1a38-f798-4627-a153-16d54370bb52" xlink:to="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_c97fba9a-e38d-4908-baf7-55f0c91ad8f5" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DeferredTaxAssets_5d0a0b4b-fa92-46ee-93e5-673a8d10ec5f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DeferredTaxAssets"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_c97fba9a-e38d-4908-baf7-55f0c91ad8f5" xlink:to="loc_ifrs-full_DeferredTaxAssets_5d0a0b4b-fa92-46ee-93e5-673a8d10ec5f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DeferredTaxLiabilities_64f2f462-ba43-41cd-9c41-342b718266d4" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DeferredTaxLiabilities"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_c97fba9a-e38d-4908-baf7-55f0c91ad8f5" xlink:to="loc_ifrs-full_DeferredTaxLiabilities_64f2f462-ba43-41cd-9c41-342b718266d4" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DeferredTaxLiabilityAsset_cfce44ac-8180-4dde-8b42-47a74ca9475f" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DeferredTaxLiabilityAsset"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_c97fba9a-e38d-4908-baf7-55f0c91ad8f5" xlink:to="loc_ifrs-full_DeferredTaxLiabilityAsset_cfce44ac-8180-4dde-8b42-47a74ca9475f" xlink:type="arc" preferredLabel="http://www.xbrl.org/2009/role/negatedTotalLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OECDMinimumGlobalTaxRate_ddec8bb6-f335-41f6-a2d6-0a68a2992b14" xlink:href="onholdingag-20231231.xsd#onholdingag_OECDMinimumGlobalTaxRate"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTemporaryDifferenceUnusedTaxLossesAndUnusedTaxCreditsLineItems_c97fba9a-e38d-4908-baf7-55f0c91ad8f5" xlink:to="loc_onholdingag_OECDMinimumGlobalTaxRate_ddec8bb6-f335-41f6-a2d6-0a68a2992b14" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/RelatedpartiesNarrativeDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#RelatedpartiesNarrativeDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/RelatedpartiesNarrativeDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RelatedPartyTransactionsAbstract_4b34fde9-9858-402f-9023-13fad1f04147" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RelatedPartyTransactionsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTransactionsBetweenRelatedPartiesTable_5c5f3794-4c98-4912-916c-7b6fd764a737" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTransactionsBetweenRelatedPartiesTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_RelatedPartyTransactionsAbstract_4b34fde9-9858-402f-9023-13fad1f04147" xlink:to="loc_ifrs-full_DisclosureOfTransactionsBetweenRelatedPartiesTable_5c5f3794-4c98-4912-916c-7b6fd764a737" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_CategoriesOfRelatedPartiesAxis_00b511f2-cd6f-4b0f-ab4b-fe370b716957" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_CategoriesOfRelatedPartiesAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTransactionsBetweenRelatedPartiesTable_5c5f3794-4c98-4912-916c-7b6fd764a737" xlink:to="loc_ifrs-full_CategoriesOfRelatedPartiesAxis_00b511f2-cd6f-4b0f-ab4b-fe370b716957" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_EntitysTotalForRelatedPartiesMember_156a4f6b-2441-4068-9409-2e6efeb2fd2c" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_EntitysTotalForRelatedPartiesMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_CategoriesOfRelatedPartiesAxis_00b511f2-cd6f-4b0f-ab4b-fe370b716957" xlink:to="loc_ifrs-full_EntitysTotalForRelatedPartiesMember_156a4f6b-2441-4068-9409-2e6efeb2fd2c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NonExecutiveDirectorsMember_83515b4e-ce78-4c6a-840b-e79b1024765b" xlink:href="onholdingag-20231231.xsd#onholdingag_NonExecutiveDirectorsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_EntitysTotalForRelatedPartiesMember_156a4f6b-2441-4068-9409-2e6efeb2fd2c" xlink:to="loc_onholdingag_NonExecutiveDirectorsMember_83515b4e-ce78-4c6a-840b-e79b1024765b" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfTransactionsBetweenRelatedPartiesLineItems_7ab08193-1c1e-4d0f-9b92-2c3384760d1d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfTransactionsBetweenRelatedPartiesLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTransactionsBetweenRelatedPartiesTable_5c5f3794-4c98-4912-916c-7b6fd764a737" xlink:to="loc_ifrs-full_DisclosureOfTransactionsBetweenRelatedPartiesLineItems_7ab08193-1c1e-4d0f-9b92-2c3384760d1d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_KeyManagementPersonnelCompensationSharebasedPayment_eb113d10-1fba-4c75-a25e-a1342e2fe46d" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_KeyManagementPersonnelCompensationSharebasedPayment"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfTransactionsBetweenRelatedPartiesLineItems_7ab08193-1c1e-4d0f-9b92-2c3384760d1d" xlink:to="loc_ifrs-full_KeyManagementPersonnelCompensationSharebasedPayment_eb113d10-1fba-4c75-a25e-a1342e2fe46d" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/RelatedpartiesScheduleofTransactionsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#RelatedpartiesScheduleofTransactionsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/RelatedpartiesScheduleofTransactionsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RelatedPartyTransactionsAbstract_02aa0499-1c3c-4251-9b00-6bb43e459df7" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RelatedPartyTransactionsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NumberOfExecutiveMembers_54533c4a-0d58-4f7b-977a-145bd9ee6ebb" xlink:href="onholdingag-20231231.xsd#onholdingag_NumberOfExecutiveMembers"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_RelatedPartyTransactionsAbstract_02aa0499-1c3c-4251-9b00-6bb43e459df7" xlink:to="loc_onholdingag_NumberOfExecutiveMembers_54533c4a-0d58-4f7b-977a-145bd9ee6ebb" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_KeyManagementPersonnelCompensationShorttermEmployeeBenefits_16c25295-dc60-4f83-a7eb-058d230f9126" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_KeyManagementPersonnelCompensationShorttermEmployeeBenefits"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_RelatedPartyTransactionsAbstract_02aa0499-1c3c-4251-9b00-6bb43e459df7" xlink:to="loc_ifrs-full_KeyManagementPersonnelCompensationShorttermEmployeeBenefits_16c25295-dc60-4f83-a7eb-058d230f9126" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_KeyManagementPersonnelCompensationPostemploymentBenefits_f39e7588-700e-4802-b201-1b36246c4ec0" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_KeyManagementPersonnelCompensationPostemploymentBenefits"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_RelatedPartyTransactionsAbstract_02aa0499-1c3c-4251-9b00-6bb43e459df7" xlink:to="loc_ifrs-full_KeyManagementPersonnelCompensationPostemploymentBenefits_f39e7588-700e-4802-b201-1b36246c4ec0" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_KeyManagementPersonnelCompensationSharebasedPayment_a749054e-5245-4857-b10c-31ac82eb3e38" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_KeyManagementPersonnelCompensationSharebasedPayment"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_RelatedPartyTransactionsAbstract_02aa0499-1c3c-4251-9b00-6bb43e459df7" xlink:to="loc_ifrs-full_KeyManagementPersonnelCompensationSharebasedPayment_a749054e-5245-4857-b10c-31ac82eb3e38" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_KeyManagementPersonnelCompensation_3dfa48a2-ba7e-42b6-a618-8a680148ce32" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_KeyManagementPersonnelCompensation"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_RelatedPartyTransactionsAbstract_02aa0499-1c3c-4251-9b00-6bb43e459df7" xlink:to="loc_ifrs-full_KeyManagementPersonnelCompensation_3dfa48a2-ba7e-42b6-a618-8a680148ce32" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/totalLabel"/>
  </link:presentationLink>
  <link:roleRef roleURI="http://www.on-running.com/role/GovernmentgrantsDetails" xlink:type="simple" xlink:href="onholdingag-20231231.xsd#GovernmentgrantsDetails"/>
  <link:presentationLink xlink:role="http://www.on-running.com/role/GovernmentgrantsDetails" xlink:type="extended">
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_GovernmentGrantsAbstract_2140c360-07d7-4a83-ac2f-b8c74591e85f" xlink:href="onholdingag-20231231.xsd#onholdingag_GovernmentGrantsAbstract"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionTable_197096f2-fbae-4171-8792-2a141fac5387" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionTable"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_GovernmentGrantsAbstract_2140c360-07d7-4a83-ac2f-b8c74591e85f" xlink:to="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionTable_197096f2-fbae-4171-8792-2a141fac5387" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TypeOfGrantAxis_577ab7f0-0330-4f88-b1cc-77fc43284c89" xlink:href="onholdingag-20231231.xsd#onholdingag_TypeOfGrantAxis"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionTable_197096f2-fbae-4171-8792-2a141fac5387" xlink:to="loc_onholdingag_TypeOfGrantAxis_577ab7f0-0330-4f88-b1cc-77fc43284c89" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_TypeOfGrantDomain_6a2adf8b-c43e-4b3b-a148-d072e87abe50" xlink:href="onholdingag-20231231.xsd#onholdingag_TypeOfGrantDomain"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_TypeOfGrantAxis_577ab7f0-0330-4f88-b1cc-77fc43284c89" xlink:to="loc_onholdingag_TypeOfGrantDomain_6a2adf8b-c43e-4b3b-a148-d072e87abe50" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_RegionalCoreManagementTeamCostsMember_8183d2ca-c5ae-4ae4-bbe4-14841203e5f9" xlink:href="onholdingag-20231231.xsd#onholdingag_RegionalCoreManagementTeamCostsMember"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_TypeOfGrantDomain_6a2adf8b-c43e-4b3b-a148-d072e87abe50" xlink:to="loc_onholdingag_RegionalCoreManagementTeamCostsMember_8183d2ca-c5ae-4ae4-bbe4-14841203e5f9" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_OfficeRentalMember_adcb8171-5833-4bd7-b1ef-cf545557f0fa" xlink:href="onholdingag-20231231.xsd#onholdingag_OfficeRentalMember"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_TypeOfGrantDomain_6a2adf8b-c43e-4b3b-a148-d072e87abe50" xlink:to="loc_onholdingag_OfficeRentalMember_adcb8171-5833-4bd7-b1ef-cf545557f0fa" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_RetailFootprintAndSalesGrowthMember_f1d045f3-e4b5-464a-8294-d5ac65497c06" xlink:href="onholdingag-20231231.xsd#onholdingag_RetailFootprintAndSalesGrowthMember"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_TypeOfGrantDomain_6a2adf8b-c43e-4b3b-a148-d072e87abe50" xlink:to="loc_onholdingag_RetailFootprintAndSalesGrowthMember_f1d045f3-e4b5-464a-8294-d5ac65497c06" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_DisclosureOfGovernmentGrantsLineItems_a1833404-838f-4af3-9444-1cb281671dbf" xlink:href="onholdingag-20231231.xsd#onholdingag_DisclosureOfGovernmentGrantsLineItems"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_ifrs-full_DisclosureOfAttributionOfExpensesByNatureToTheirFunctionTable_197096f2-fbae-4171-8792-2a141fac5387" xlink:to="loc_onholdingag_DisclosureOfGovernmentGrantsLineItems_a1833404-838f-4af3-9444-1cb281671dbf" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_NumberOfGrants_a2f7631e-096f-4a49-aca7-21a6e645d68c" xlink:href="onholdingag-20231231.xsd#onholdingag_NumberOfGrants"/>
    <link:presentationArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfGovernmentGrantsLineItems_a1833404-838f-4af3-9444-1cb281671dbf" xlink:to="loc_onholdingag_NumberOfGrants_a2f7631e-096f-4a49-aca7-21a6e645d68c" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_GovernmentGrantInvestmentTerm_9d0cb20f-2a22-4ff9-98de-3d03c894eb19" xlink:href="onholdingag-20231231.xsd#onholdingag_GovernmentGrantInvestmentTerm"/>
    <link:presentationArc order="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfGovernmentGrantsLineItems_a1833404-838f-4af3-9444-1cb281671dbf" xlink:to="loc_onholdingag_GovernmentGrantInvestmentTerm_9d0cb20f-2a22-4ff9-98de-3d03c894eb19" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_GovernmentGrants_b2acc4bf-ce84-430d-9582-d96f9a930851" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_GovernmentGrants"/>
    <link:presentationArc order="3" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfGovernmentGrantsLineItems_a1833404-838f-4af3-9444-1cb281671dbf" xlink:to="loc_ifrs-full_GovernmentGrants_b2acc4bf-ce84-430d-9582-d96f9a930851" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_onholdingag_MaximumNumberOfOfficeRentalGrants_a166a870-8a82-488e-8e29-873cb297e911" xlink:href="onholdingag-20231231.xsd#onholdingag_MaximumNumberOfOfficeRentalGrants"/>
    <link:presentationArc order="4" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfGovernmentGrantsLineItems_a1833404-838f-4af3-9444-1cb281671dbf" xlink:to="loc_onholdingag_MaximumNumberOfOfficeRentalGrants_a166a870-8a82-488e-8e29-873cb297e911" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
    <link:loc xlink:type="locator" xlink:label="loc_ifrs-full_RevenueFromGovernmentGrants_a3f9e758-5748-4de3-a15c-cfc9185d85bd" xlink:href="https://xbrl.ifrs.org/taxonomy/2023-03-23/full_ifrs/full_ifrs-cor_2023-03-23.xsd#ifrs-full_RevenueFromGovernmentGrants"/>
    <link:presentationArc order="5" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_onholdingag_DisclosureOfGovernmentGrantsLineItems_a1833404-838f-4af3-9444-1cb281671dbf" xlink:to="loc_ifrs-full_RevenueFromGovernmentGrants_a3f9e758-5748-4de3-a15c-cfc9185d85bd" xlink:type="arc" preferredLabel="http://www.xbrl.org/2003/role/terseLabel"/>
  </link:presentationLink>
</link:linkbase>
