v3.24.1.u1
GOODWILL AND OTHER INTANGIBLE ASSETS, NET (Tables)
12 Months Ended
Dec. 31, 2023
Intangible assets, net [Abstract]  
Schedule of changes in goodwill
Balance as of January 1, 2022
 
$
189,265
 
         
Vidazoo measurement period adjustments
 
$
6,262
 
         
Balance as of December 31, 2022
 
$
195,527
 
         
Acquisition of Hivestack
 
$
52,448
 
         
Balance as of December 31, 2023
 
$
247,975
 
Schedule of intangible assets
The following is a summary of intangible assets as of December 31, 2023:
 
   
December 31, 2022
   
Additions
   
Amortization
   
December 31, 2023
 
                         
Acquired technology
 
$
89,775
   
$
35,072
   
$
-
   
$
124,847
 
Accumulated amortization
   
(41,023
)
   
-
     
(10,083
)
   
(51,106
)
Impairment
   
(8,749
)
   
-
     
-
     
(8,749
)
Acquired technology, net
   
40,003
     
35,072
     
(10,083
)
   
64,992
 
                                 
Customer relationships
   
46,544
     
11,206
     
-
     
57,750
 
Accumulated amortization
   
(24,976
)
   
-
     
(2,080
)
   
(27,056
)
Impairment
   
(10,426
)
   
-
     
-
     
(10,426
)
Customer relationships, net
   
11,142
     
11,206
     
(2,080
)
   
20,268
 
                                 
Tradename and other
   
18,503
     
3,158
     
-
     
21,661
 
Accumulated amortization
   
(12,874
)
   
-
     
(285
)
   
(13,159
)
Impairment
   
(5,110
)
   
-
     
-
     
(5,110
)
Tradename and other, net
   
519
     
3,158
     
(285
)
   
3,392
 
                                 
Intangible assets, net
 
$
51,664
   
$
49,436
   
$
(12,448
)
 
$
88,652
 
 
The following is a summary of intangible assets as of December 31, 2022:
 
   
December 31, 2021
   
Additions
   
Amortization
   
December 31, 2022
 
                         
Acquired technology
 
$
84,417
   
$
5,358
   
$
-
   
$
89,775
 
Accumulated amortization
   
(31,137
)
   
-
     
(9,886
)
   
(41,023
)
Impairment
   
(8,749
)
   
-
     
-
     
(8,749
)
Acquired technology, net
   
44,531
     
5,358
     
(9,886
)
   
40,003
 
                                 
Customer relationships
   
45,054
     
1,490
     
-
     
46,544
 
Accumulated amortization
   
(23,218
)
   
-
     
(1,758
)
   
(24,976
)
Impairment
   
(10,426
)
   
-
     
-
     
(10,426
)
Customer relationships, net
   
11,410
     
1,490
     
(1,758
)
   
11,142
 
                                 
Tradename and other
   
18,503
     
-
     
-
     
18,503
 
Accumulated amortization
   
(12,634
)
   
-
     
(240
)
   
(12,874
)
Impairment
   
(5,110
)
   
-
     
-
     
(5,110
)
Tradename and other, net
   
759
     
-
     
(240
)
   
519
 
                                 
Intangible assets, net
 
$
56,700
   
$
6,848
   
$
(11,884
)
 
$
51,664
 
Schedule of estimated useful life of the intangible assets
 
Estimated 
useful life
Acquired technology
4-8 years
Customer relationship
5-15 years
Tradename
4-11 years
Schedule of estimated future amortization expense
2024
 
$
16,946
 
2025
   
13,502
 
2026
   
12,175
 
2027
   
12,047
 
2028
   
10,691
 
Thereafter
   
23,291
 
         
   
$
88,652