4. Gift Cards The following tables present information related to gift cards (in thousands): | | | | | | | | | Thirteen | | Thirteen | | | Weeks Ended | | Weeks Ended | | | April 2, 2024 | | April 4, 2023 | Gift card liabilities: | | | | | | | Beginning balance | | $ | 222,915 | | $ | 219,808 | Activations | | | 20,567 | | | 18,598 | Redemptions and breakage | | | (47,246) | | | (46,498) | Ending balance | | $ | 196,236 | | $ | 191,908 |
| | | | | | | | | Thirteen | | Thirteen | | | Weeks Ended | | Weeks Ended | | | April 2, 2024 | | April 4, 2023 | Gift card contract assets: | | | | | | | Beginning balance | | $ | 19,111 | | $ | 19,886 | Deferrals | | | 2,424 | | | 2,410 | Amortization | | | (3,936) | | | (3,929) | Ending balance | | $ | 17,599 | | $ | 18,367 |
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