v3.24.1.u1
Segment Information
 3 Months Ended
Mar. 31, 2024
Segment Reporting [Abstract]  
Segment Information

13. Segment Information

The Company views its operations and manages its business as one operating segment which is the business of providing purchase intent marketing and sales services. The Company aggregated its operating segment based upon the similar economic and operating characteristics of its operations.

Geographic Data

Net sales by campaign target area were as follows (1):

 

For the Three Months Ended
March 31,

 

 

2024

 

 

2023

 

North America

$

35,230

 

 

$

37,760

 

International

 

16,406

 

 

 

19,354

 

Total

$

51,636

 

 

$

57,114

 
(1)
Net sales to customers by campaign target area is based on the geo-targeted (target audience) location of the campaign.

 

Net sales to unaffiliated customers by geographic area were as follows (2):

 

For the Three Months Ended
March 31,

 

 

2024

 

 

2023

 

United States

$

39,751

 

 

$

43,674

 

United Kingdom

 

5,035

 

 

 

6,068

 

Other international

 

6,850

 

 

 

7,372

 

Total

$

51,636

 

 

$

57,114

 
(2)
Net sales to unaffiliated customers by geographic area is based on the customers’ current billing addresses and does not consider the geo-targeted (target audience) location of the campaign.

Long-lived assets by geographic area were as follows:

 

 

March 31, 2024

 

 

December 31, 2023

 

United States

 

 

221,130

 

 

$

221,394

 

International

 

 

84,743

 

 

 

86,760

 

Total

 

$

305,873

 

 

$

308,154

 

 

Long-lived assets are comprised of property and equipment, net; goodwill; and intangible assets, net. No single country outside of the U.S. and the United Kingdom accounted for 1% or more of the Company’s long-lived assets during either of these periods.