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Segment Information
 6 Months Ended
Jun. 30, 2024
Segment Reporting [Abstract]  
Segment Information SEGMENT INFORMATION
The Company is organized into two reportable segments as follows:
Platform
Platform revenue is generated from the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of Premium Subscriptions, and the sale of branded app buttons on remote controls).
Devices
Devices revenue is generated from the sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories as well as revenue from licensing arrangements with service operators.
Customers accounting for 10% or more of segment revenue, net, were as follows:
 Three Months EndedSix Months Ended
 June 30, 2024June 30, 2023June 30, 2024June 30, 2023
Platform segment revenue:
Customer I*13 %*13 %
Customer J10 %***
Devices segment revenue:
Customer A19 %*21 %*
Customer B28 %17 %23 %14 %
Customer C29 %45 %29 %41 %
* Less than 10%
Revenue by geography is determined based on the location where the Company’s products and services are delivered. Revenue in international markets was less than 10% in each of the periods presented.
Long-lived assets, net
The following table presents long-lived assets, net, which consist primarily of property and equipment and operating lease right-of-use assets, by geographic area (in thousands):
As of
June 30, 2024December 31, 2023
United States$452,415$497,024
United Kingdom101,870109,315
Other countries24,17229,661
Total$578,457$636,000
The Company recorded impairment charges for certain operating lease right-of-use assets and property and equipment during the six months ended June 30, 2024 and 2023. See Note 15 to the condensed consolidated financial statements for additional information.