BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Narrative (Details) |
3 Months Ended | 6 Months Ended | ||||||
|---|---|---|---|---|---|---|---|---|
Nov. 13, 2023 |
Jun. 30, 2024
USD ($)
|
Mar. 31, 2024 |
Jun. 30, 2023
USD ($)
|
Mar. 31, 2023 |
Jun. 30, 2024
USD ($)
segment
|
Jun. 30, 2023
USD ($)
|
Dec. 31, 2023
USD ($)
|
|
| Product Information [Line Items] | ||||||||
| Stock split | 3 | 4.66 | 4.66 | 4.67 | 4.62 | |||
| Number of operating segments | segment | 1 | |||||||
| Amount excess of FDIC limit | $ 902,700,000 | $ 902,700,000 | $ 755,500,000 | |||||
| Impairment of long lived assets | 0 | $ 0 | ||||||
| Marketing and advertising expense | 59,400,000 | $ 36,500,000 | 105,900,000 | 67,500,000 | ||||
| Research and development expense | 200,000 | 500,000 | ||||||
| Exchange losses | (300,000) | (900,000) | (600,000) | (1,000,000.0) | ||||
| Foreign currency transaction loss | (300,000) | (600,000) | (1,700,000) | |||||
| Foreign currency transaction gain | 0 | |||||||
| Freight expense | 14,200,000 | $ 14,900,000 | 28,400,000 | $ 29,100,000 | ||||
| State beverage container deposit | 11,600,000 | 11,600,000 | 10,100,000 | |||||
| Value added tax payment | $ 2,100,000 | $ 2,100,000 | $ 800,000 | |||||
| Minimum | ||||||||
| Product Information [Line Items] | ||||||||
| Estimated Useful Life in Years | 3 years | 3 years | ||||||
| Maximum | ||||||||
| Product Information [Line Items] | ||||||||
| Estimated Useful Life in Years | 7 years | 7 years | ||||||