REVENUE - Narrative (Details) - USD ($) $ in Thousands		3 Months Ended		6 Months Ended		12 Months Ended
REVENUE - Narrative (Details) - USD ($) $ in Thousands	Aug. 01, 2022	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023	Dec. 31, 2022
Disaggregation of Revenue [Line Items]
Revenue		$ 401,977	$ 325,883	$ 757,685	$ 585,822
Promotional allowance included as a reduction in revenue		121,400	86,400	216,400	151,900
Accrued promotional allowance		156,479		$ 156,479		$ 99,787
First cancellable term				19 years
Cancellable term thereafter				10 years
Total payment	$ 250,000
Accrued distributor termination fees				$ (248)	(3,986)
Term agreement				50 years
Term of fixed fees				5 years
Royalty fees				$ 6,900
Due to Pepsi
Disaggregation of Revenue [Line Items]
Revenue		212,600	184,900	423,100	341,400
Accrued promotional allowance		98,500		98,500		51,800
Accrued distributor termination fees	$ 227,800					$ (38,300)	$ 227,800
Sweden
Disaggregation of Revenue [Line Items]
Revenue		$ 11,300	$ 7,900	$ 21,200	$ 13,400