Prepaid Marketing Arrangement, Amount Capitalized

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- Definition

Sale of Stock, Additional Shares Available for Purchase

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No definition available.

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- Definition

Share-Based Compensation Arrangement by Share-Based Payment Award, Look-Back Feature, Portion Covered By Option, Percent

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No definition available.

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- Definition

Unrecognized Marketing Expense Related to Warrants

+ References

No definition available.

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- Definition

Warrants, Cost Not Yet Recognized, Period for Recognition

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- Definition

Carrying value as of the balance sheet date of obligations incurred and payable, pertaining to costs that are statutory in nature, are incurred on contractual obligations, or accumulate over time and for which invoices have not yet been received or will not be rendered. Examples include taxes, interest, rent and utilities. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Topic 210
-SubTopic 10
-Name Accounting Standards Codification
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02(20))
-Publisher FASB
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- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Topic 808
-SubTopic 10
-Name Accounting Standards Codification
-Section 50
-Paragraph 1
-Subparagraph (d)
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147479402/808-10-50-1

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- Definition

Expenditures for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. Costs of public relations and corporate promotions are typically considered to be marketing costs.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Topic 220
-SubTopic 10
-Name Accounting Standards Codification
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03(4))
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147483621/220-10-S99-2

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- Definition

Sum of the carrying amounts as of the balance sheet date of amounts paid in advance for expenses which will be charged against earnings in periods after one year or beyond the operating cycle, if longer.

+ References

Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
-Topic 210
-SubTopic 10
-Name Accounting Standards Codification
-Section S99
-Paragraph 1
-Subparagraph (SX 210.5-02(17))
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147480566/210-10-S99-1

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- Definition

The number of shares issued or sold by the subsidiary or equity method investee per stock transaction.

+ References

No definition available.

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- Definition

Per share amount received by subsidiary or equity investee for each share of common stock issued or sold in the stock transaction.

+ References

No definition available.

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- Definition

The aggregate total amount of expenses directly related to the marketing or selling of products or services.

+ References

No definition available.

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- Definition

Discount rate from fair value on purchase date that participants pay for shares.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Name Accounting Standards Codification
-Topic 718
-SubTopic 10
-Section 50
-Paragraph 2
-Publisher FASB
-URI https://asc.fasb.org/1943274/2147480429/718-10-50-2

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Summary of Significant Accounting Policies (Details) - USD ($) $ / shares in Units, $ in Thousands			3 Months Ended		9 Months Ended
	Aug. 24, 2023	Jul. 28, 2022	Sep. 30, 2024	Sep. 30, 2023	Sep. 30, 2024	Sep. 30, 2023	Dec. 31, 2023
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Selling and marketing			$ 100,018	$ 167,877	$ 286,377	$ 291,845
Accrued expenses			64,917		64,917		$ 62,838
Prepaid marketing expense			158,471		158,471		173,844
ESPP
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
ESPP percentage of base compensation employees may contribute to purchase shares (up to)	15.00%
Related Party
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Capitalized prepaid marketing expense			8,100	106,500	24,300	134,200
Call Option \| ESPP
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Percent look-back feature, portion covered by option	0.85
Put Option \| ESPP
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Percent look-back feature, portion covered by option	0.15
Shopify \| Related Party \| Private Placement
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Shares issued under purchase agreement (in shares)		2,951,846
Issuance price per share (in dollars per share)		$ 33.88
Shopify \| Related Party \| Investment Option
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Issuance price per share (in dollars per share)		$ 88.93
Additional shares available for purchase (in shares)		15,743,174
Shopify \| Collaborative Arrangement, Transaction with Party to Collaborative Arrangement \| Related Party
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Marketing expense			13,200	13,200	39,700	39,700
Prepaid marketing expense			158,500		158,500		173,800
Unrecognized marketing expense			255,700		$ 255,700
Warrants, cost not yet recognized, period for recognition					4 years 9 months 18 days
Shopify \| Revenue Sharing Agreement \| Related Party
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Selling and marketing			6,900	$ 5,600	$ 19,900	$ 16,000
Accrued expenses			$ 4,600		$ 4,600		$ 4,500