v3.25.0.1
Segment Reporting: (Net Revenues, Significant Expenses, and Operating Income (Loss) by Segment) (Details) - USD ($)
$ in Millions
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Segment Reporting Information [Line Items]      
Net revenues [1],[2] $ 37,878 $ 35,174 $ 31,762
Less:      
Cost of sales 13,329 12,893 11,402
Marketing, administration and research costs 11,147 10,060 8,114
Impairment of goodwill 0 665 0
Operating income 13,402 11,556 12,246
Europe      
Segment Reporting Information [Line Items]      
Net revenues 15,357 14,231 12,972
Less:      
Cost of sales 4,206 4,045 3,656
Marketing, administration and research costs 4,213 4,017 3,540
Impairment of goodwill   0  
Operating income 6,938 6,169 5,776
SSEA, CIS & MEA      
Segment Reporting Information [Line Items]      
Net revenues 11,261 10,629 10,467
Less:      
Cost of sales 5,313 5,109 4,343
Marketing, administration and research costs 2,519 2,384 2,260
Impairment of goodwill   0  
Operating income 3,429 3,136 3,864
EA, AU & PMI DF      
Segment Reporting Information [Line Items]      
Net revenues 6,393 6,201 5,936
Less:      
Cost of sales 2,011 1,978 2,026
Marketing, administration and research costs 1,504 1,684 1,486
Impairment of goodwill   0  
Operating income 2,878 2,539 2,424
Americas      
Segment Reporting Information [Line Items]      
Net revenues 4,534 3,807 2,116
Less:      
Cost of sales 1,531 1,485 1,036
Marketing, administration and research costs 2,455 1,740 640
Impairment of goodwill   0  
Operating income 548 582 440
Wellness and Healthcare      
Segment Reporting Information [Line Items]      
Net revenues 333 306 271
Less:      
Cost of sales 268 276 341
Marketing, administration and research costs 456 235 188
Impairment of goodwill   665  
Operating income $ (391) $ (870) $ (258)
[1] Includes net revenues from related parties of $3,876 million, $3,553 million and $3,658 million for the years ended December 31, 2024, 2023 and 2022, respectively
[2] Net revenues are shown net of excise tax on products. For the years ended December 31, 2024, 2023 and 2022, excise tax on products was $51,563 million, $49,404 million and $48,958 million, respectively