THE COMPANY AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Advertising Expense) (Details) - USD ($) $ in Millions |
12 Months Ended | ||
|---|---|---|---|
Dec. 31, 2024 |
Dec. 31, 2023 |
Dec. 31, 2022 |
|
| Direct Operating Expense [Member] | |||
| Income Statement Location [Line Items] | |||
| Advertising expense | $ 750.9 | $ 706.2 | $ 588.0 |
| Selling, General and Administrative Expense [Member] | |||
| Income Statement Location [Line Items] | |||
| Advertising expense | $ 54.6 | $ 47.7 | $ 32.0 |