v3.25.0.1
Segments
 12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
Segments Segments
We have one reportable segment, which reflects how the chief operating decision maker (“CODM”), President and Chief Executive Officer, reviews and assesses performance of the business. The CODM assesses the performance of the Company and decides how to allocate resources based on consolidated net income reported in the consolidated statement of income. The CODM uses consolidated net income in deciding whether to reinvest profits into certain parts of the business or return a portion of such profits to shareholders through dividends and stock repurchases. Significant expense categories regularly provided to and reviewed by the CODM are those presented in the consolidated statement of income. The measure of segment assets is reported on the consolidated balance sheet as total assets, although the CODM does not evaluate asset information for purposes of allocating resources or evaluating performance.

Net Revenues

The following table summarizes net revenues by activity for the periods indicated (in millions):
 Year Ended December 31,
 202420232022
Marketplace revenues
$8,648 $8,669 $8,644 
Advertising revenues
1,635 1,443 1,151 
Total net revenues
$10,283 $10,112 $9,795 

Net Revenues by Geography

Net revenues, inclusive of the effects of foreign exchange during each period, are attributed to the United States and international geographies primarily based upon the country in which the seller, platform that displays advertising, other service provider, or customer, as the case may be, is located.

The following table summarizes the allocation of net revenues based on geography for the periods indicated (in millions):
 Year Ended December 31,
 2024  2023  2022
United States
$5,238   $5,073   $4,842 
United Kingdom1,508   1,609   1,579 
China1,169 1,029 882 
Germany972   971   1,023 
Rest of world1,396   1,430   1,469 
Total net revenues$10,283 $10,112 $9,795 

Long-Lived Tangible Assets by Geography
Long-lived tangible assets consisting of property and equipment, net and lease right-of-use assets are attributed to the United States and international geographies based upon the country in which the asset is located, leased or owned.
The following table summarizes the allocation of long-lived tangible assets based on geography as of the dates indicated (in millions):
December 31,
20242023
United States
$1,598 $1,580 
International92 156 
Total long-lived tangible assets$1,690 $1,736