SEGMENT INFORMATION (Tables)

12 Months Ended

Dec. 31, 2024

SEGMENT INFORMATION

Schedule of reportable segments including the corporate and unallocated category


		Monster												Corporate
		Energy®			Strategic			Alcohol						and
		Drinks			Brands			Brands			Other			Unallocated			Consolidated
Net sales¹		$	6,864,597		$	432,233		$	172,313		$	23,566		$	—		$	7,492,709

Cost of sales			3,170,993			125,099			131,590			16,149			—
Gross profit			3,693,604			307,134			40,723			7,417			—			4,048,878

Distribution expense			322,464			6,030			13,621			19			—
Selling and marketing expense			672,582			55,629			27,652			235			—
Nonmanufacturing payroll expense			164,091			8,790			36,884			2,174			377,382
Goodwill and intangibles impairment			—			—			127,098			—			—
Other segment items²			72,011			2,933			35,784			342			192,863
Operating income (loss)¹			2,462,456			233,752			(200,316)			4,647			(570,245)			1,930,294

Interest and other income (expense), net																		59,165

Income before provision for income taxes																	$	1,989,459

Depreciation and amortization		$	53,117		$	942		$	14,290		$	200		$	11,885		$	80,434

¹For the Monster Energy® Drinks segment, includes $39.9 million related to the recognition of deferred revenue.

²Other segment items for each reportable segment include:

Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses

Strategic Brands - travel and entertainment expense, and certain overhead expenses

Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses

Other - travel and entertainment expense, and certain overhead expenses

Year Ended December 31, 2023


		Monster												Corporate
		Energy®			Strategic			Alcohol						and
		Drinks			Brands			Brands			Other			Unallocated			Consolidated
Net sales¹		$	6,555,089		$	376,589		$	184,855		$	23,494		$	—		$	7,140,027

Cost of sales			3,094,906			104,980			129,607			16,328			—
Gross profit			3,460,183			271,609			55,248			7,166			—			3,794,206

Distribution expense			306,516			6,184			10,931			47			—
Selling and marketing expense			601,550			48,937			24,814			266			—
Nonmanufacturing payroll expense			146,236			6,446			34,192			1,996			331,743
Intangibles impairment			—			300			38,400			—			—
Other segment items²			67,137			2,596			28,035			1,293			183,232
Operating income (loss)¹			2,338,744			207,146			(81,124)			3,564			(514,975)			1,953,355

Interest and other income (expense), net																		115,127

Income before provision for income taxes																	$	2,068,482

Depreciation and amortization		$	37,606		$	793		$	15,745		$	1,264		$	13,490		$	68,898

¹For the Monster Energy® Drinks segment, includes $40.0 million related to the recognition of deferred revenue.

²Other segment items for each reportable segment include:

Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses

Strategic Brands - travel and entertainment expense, and certain overhead expenses

Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses

Other - depreciation and amortization expense, and certain overhead expenses

Year Ended December 31, 2022


		Monster												Corporate
		Energy®			Strategic			Alcohol						and
		Drinks			Brands			Brands³			Other			Unallocated			Consolidated
Net sales¹		$	5,833,211		$	353,490		$	101,405		$	22,944		$	—		$	6,311,050

Cost of sales			2,945,494			96,452			81,116			13,421			—
Gross profit			2,887,717			257,038			20,289			9,523			—			3,174,567

Distribution expense			323,100			5,280			—			—			—
Selling and marketing expense			531,005			43,688			8,423			264			—
Nonmanufacturing payroll expense			128,644			5,952			23,141			1,733			278,740
Other segment items²			54,915			4,409			20,227			4,486			155,839
Operating income (loss)¹			1,850,053			197,709			(31,502)			3,040			(434,579)			1,584,721

Interest and other income (expense), net																		(12,757)

Income before provision for income taxes																	$	1,571,964

Depreciation and amortization		$	31,957		$	924		$	13,440		$	4,461		$	10,459		$	61,241

¹For the Monster Energy® Drinks segment, includes $40.0 million related to the recognition of deferred revenue.

²Other segment items for each reportable segment include:

Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses

Strategic Brands - intangible asset impairment, travel and entertainment expense, and certain overhead expenses

Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses

Other - depreciation and amortization expense, and certain overhead expenses

³Effectively from February 17, 2022 to December 31, 2022.

Schedule of goodwill and other intangible assets for the reportable segments


		2024			2023
Goodwill and other intangible assets:
Monster Energy® Drinks		$	1,703,256		$	1,663,814
Strategic Brands			982,035			982,471
Alcohol Brands			60,604			198,795
Other			—			—
Corporate and unallocated			—			—
		$	2,745,895		$	2,845,080