v3.25.0.1
SEGMENT INFORMATION - Net Revenues (Details)
$ in Thousands
 12 Months Ended
Dec. 31, 2024
USD ($)
segment
Dec. 31, 2023
USD ($)
Dec. 31, 2022
USD ($)
SEGMENT INFORMATION      
Number of reportable segments | segment 4    
Number of operating segments | segment 4    
Net sales $ 7,492,709 $ 7,140,027 $ 6,311,050
Cost of sales 3,443,831 3,345,821 3,136,483
Gross profit 4,048,878 3,794,206 3,174,567
Goodwill and intangibles impairment 127,098 38,700 2,200
Operating income (loss) 1,930,294 1,953,355 1,584,721
Interest and other income (expense), net 59,165 115,127 (12,757)
Income before provision for income taxes 1,989,459 2,068,482 1,571,964
Depreciation and amortization 80,434 68,898 61,241
Recognition of deferred revenue 21,500 21,500 21,400
Corporate and Unallocated      
SEGMENT INFORMATION      
Nonmanufacturing payroll expense 377,382 331,743 278,740
Other segment items 192,863 183,232 155,839
Operating income (loss) (570,245) (514,975) (434,579)
Depreciation and amortization 11,885 13,490 10,459
Monster Energy Drinks      
SEGMENT INFORMATION      
Net sales 6,864,597 6,555,089 5,833,211
Monster Energy Drinks | Operating segment      
SEGMENT INFORMATION      
Net sales 6,864,597 6,555,089 5,833,211
Cost of sales 3,170,993 3,094,906 2,945,494
Gross profit 3,693,604 3,460,183 2,887,717
Distribution expense 322,464 306,516 323,100
Selling and marketing expense 672,582 601,550 531,005
Nonmanufacturing payroll expense 164,091 146,236 128,644
Other segment items 72,011 67,137 54,915
Operating income (loss) 2,462,456 2,338,744 1,850,053
Depreciation and amortization 53,117 37,606 31,957
Recognition of deferred revenue $ 39,900 $ 40,000 $ 40,000
Other segment items, description Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses
Strategic Brands      
SEGMENT INFORMATION      
Net sales $ 432,233 $ 376,589 $ 353,490
Strategic Brands | Operating segment      
SEGMENT INFORMATION      
Net sales 432,233 376,589 353,490
Cost of sales 125,099 104,980 96,452
Gross profit 307,134 271,609 257,038
Distribution expense 6,030 6,184 5,280
Selling and marketing expense 55,629 48,937 43,688
Nonmanufacturing payroll expense 8,790 6,446 5,952
Goodwill and intangibles impairment   300  
Other segment items 2,933 2,596 4,409
Operating income (loss) 233,752 207,146 197,709
Depreciation and amortization $ 942 $ 793 $ 924
Other segment items, description Strategic Brands - travel and entertainment expense, and certain overhead expenses Strategic Brands - travel and entertainment expense, and certain overhead expenses Strategic Brands - intangible asset impairment, travel and entertainment expense, and certain overhead expenses
Alcohol Brands      
SEGMENT INFORMATION      
Net sales $ 172,313 $ 184,855 $ 101,405
Alcohol Brands | Operating segment      
SEGMENT INFORMATION      
Net sales 172,313 184,855 101,405
Cost of sales 131,590 129,607 81,116
Gross profit 40,723 55,248 20,289
Distribution expense 13,621 10,931  
Selling and marketing expense 27,652 24,814 8,423
Nonmanufacturing payroll expense 36,884 34,192 23,141
Goodwill and intangibles impairment 127,098 38,400  
Other segment items 35,784 28,035 20,227
Operating income (loss) (200,316) (81,124) (31,502)
Depreciation and amortization $ 14,290 $ 15,745 $ 13,440
Other segment items, description Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses
Other      
SEGMENT INFORMATION      
Net sales $ 23,566 $ 23,494 $ 22,944
Other | Operating segment      
SEGMENT INFORMATION      
Net sales 23,566 23,494 22,944
Cost of sales 16,149 16,328 13,421
Gross profit 7,417 7,166 9,523
Distribution expense 19 47  
Selling and marketing expense 235 266 264
Nonmanufacturing payroll expense 2,174 1,996 1,733
Other segment items 342 1,293 4,486
Operating income (loss) 4,647 3,564 3,040
Depreciation and amortization $ 200 $ 1,264 $ 4,461
Other segment items, description Other - travel and entertainment expense, and certain overhead expenses Other - depreciation and amortization expense, and certain overhead expenses Other - depreciation and amortization expense, and certain overhead expenses