v3.25.3
Revenue
 9 Months Ended
Sep. 30, 2025
Revenue from Contract with Customer [Abstract]  
Revenue
3. Revenue
The following table represents our revenue disaggregated by source:
Three months ended September 30,Nine months ended September 30,
2025202420252024
(in thousands)
Advertising revenue $549,342 $315,104 $1,372,757 $790,911 
Other revenue 35,569 33,247 104,142 81,587 
Total revenue $584,911 $348,351 $1,476,899 $872,498 
The following table represents our revenue disaggregated by geography based on the billing address of the customer:
Three months ended September 30,Nine months ended September 30,
2025202420252024
(in thousands)
United States $479,576 $287,937 $1,202,270 $715,809 
Rest of world(1)
105,335 60,414 274,629 156,689 
Total revenue $584,911 $348,351 $1,476,899 $872,498 
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(1)Other than the United States, no individual country represented 10% or more of total revenue during the three and nine months ended September 30, 2025 and 2024.
Deferred revenue was $20.4 million and $14.9 million as of September 30, 2025 and December 31, 2024, respectively. For the nine months ended September 30, 2025, revenue recognized from the deferred revenue balance at the beginning of the period was $14.7 million. For the nine months ended September 30, 2024, revenue recognized from the deferred revenue balance at the beginning of the period was not material.
As of September 30, 2025, the aggregate amount of remaining performance obligations in contracts with an original expected duration exceeding one year was $173.1 million. This amount consists primarily of long-term content licensing contracts and excludes deferred revenue related to short-term advertising contracts and Reddit Premium subscriptions. We expect to recognize $30.8 million in the remainder of 2025, $118.1 million in 2026, and $24.2 million in 2027.