v3.25.3
Fair Value Measurements
9 Months Ended
Sep. 30, 2025
Fair Value Disclosures [Abstract]  
Fair Value Measurements

7. Fair Value Measurements

The fair value measurements discussed herein are based upon certain market assumptions and pertinent information available to management as of and during the periods ended September 30, 2025 and the year ended December 31, 2024. The carrying amount of accounts payable approximated fair value as they are short term in nature.

Fair Value on a Recurring Basis

The Company follows the guidance in ASC 820 Fair Value Measurements and Disclosures for its financial assets and liabilities that are re-measured and reported at fair value at each reporting period, and non-financial assets and liabilities that are re-measured and reported at fair value at least annually. The estimated fair value of the Public Warrants liabilities represent Level 1 measurements. The estimated fair value of the convertible notes bifurcated embedded derivative asset, GEM warrant liabilities, Yorkville convertible note, Agile term notes, 1800 Diagonal convertible notes, Private Placement Convertible Notes, Private Placement Warrants and Goodwill and Definite-lived intangible assets recognized as part of acquisitions, represent Level 3 measurements.

The following table presents information about the Company’s financial instruments that are measured at fair value on a recurring basis at September 30, 2025 and December 31, 2024, and indicates the fair value hierarchy of the valuation inputs the Company utilized to determine such fair value:

 

Description

 

Level

 

September 30, 2025

 

December 31, 2024

Assets:

 

 

 

 

 

 

Bifurcated embedded derivative asset - related party

 

3

 

$9,000

 

$63,000

Definite-lived intangibles*

 

3

 

$3,903,320

 

$3,903,320

Definite-lived intangibles**

 

3

 

$8,332,096

 

$3,883,853

Goodwill - Vidello (Note 4)*

 

3

 

$3,019,246

 

$—

Goodwill**

 

3

 

$21,991,721

 

$18,972,475

Liabilities:

 

 

 

 

 

 

Warrant liabilities - public

 

1

 

$667

 

$2,300

GEM warrant liabilities

 

3

 

$2,000

 

$15,000

Earnout liability (Note 4)

 

3

 

$962,693

 

$—

Yorkville convertible note

 

3

 

$2,003,000

 

$—

Agile term notes

 

3

 

$2,482,000

 

$3,143,000

1800 Diagonal convertible notes

 

3

 

$825,000

 

$432,000

Private Placement Convertible Notes

 

3

 

$2,304,000

 

$—

Private Placement Warrants

 

3

 

$901,000

 

$—

 

* Certain assets measured at the acquisition date.

** Measured at period-end.

 

Warrant Liability - Public Warrants

 

The Company assumed Public Warrants in the Merger, exercisable into 23,000 shares of Common A Common Stock, which were outstanding as of September 30, 2025 and December 31, 2024. The fair values of the Public Warrants are measured based on the listed market price of such warrants through September 30, 2025. See Note 14 - Warrant Liabilities for further details.

 

For the nine months ended, September 30, 2025, the Company recognized a gain of approximately $1,633 resulting from changes in the fair value of the derivative warrant liabilities, presented as change in fair value of warrant liabilities - related party in the accompanying condensed consolidated statements of operations.

The following tables set forth a summary of the changes in the fair value of the Public Warrants liability which are Level 1 financial liabilities that are measured at fair value on a recurring basis:

 

 

 

Fair Value

 

Balance at December 31, 2024

 

$

2,300

 

Change in fair value

 

 

2,300

 

Balance at March 31, 2025

 

 

4,600

 

Change in fair value

 

 

-

 

Balance at June 30, 2025

 

 

4,600

 

Change in fair value

 

 

(3,933

)

Balance at September 30, 2025

 

$

667

 

 

Warrant Liability - GEM Warrants

 

The measurement of fair value of the GEM Warrants were determined utilizing a Monte Carlo simulation considering all relevant assumptions current at the date of issuance (i.e., share price, exercise price, term, volatility, risk-free rate, probability of dilutive term of three years, and expected time to conversion). Refer to Note 14 - Warrant Liabilities for further details.

 

For the nine months ended, September 30, 2025, the Company recognized a gain of approximately $13,000, resulting from changes in the fair value of the derivative warrant liabilities, presented as change in fair value of warrant liabilities in the accompanying condensed consolidated statements of operations.

The following tables set forth a summary of the changes in the fair value of the GEM Warrants liability which are Level 3 financial liabilities that are measured at fair value on a recurring basis:

 

 

 

Fair Value

 

Balance at December 31, 2024

 

$

15,000

 

Change in fair value

 

 

(4,000

)

Balance at March 31, 2025

 

 

11,000

 

Change in fair value

 

 

(8,000

)

Balance at June 30, 2025

 

 

3,000

 

Change in fair value

 

 

(1,000

)

Balance at September 30, 2025

 

$

2,000

 

 

Yorkville Convertible Notes

 

The measurement of fair value of the Yorkville convertible notes were determined utilizing a Monte Carlo simulation considering all relevant assumptions current at the date of issuance (i.e., share price, term, volatility, risk-free rate, and probability of optional redemption). Refer to Note 13 - Debt for further details.

 

For the nine months ended, September 30, 2025, the Company recognized a loss of approximately $249,000 resulting from changes in the fair value of the Yorkville convertible notes, presented as change in fair value of convertible promissory notes in the accompanying condensed consolidated statements of operations.

The following tables set forth a summary of the changes in the fair value of the Yorkville convertible notes which is a Level 3 financial liability measured at fair value on a recurring basis:

 

 

 

Fair Value

 

Balance at December 31, 2024

 

$

-

 

Issuance of Yorkville convertible note

 

 

4,950,000

 

Loss on debt issuance

 

 

444,000

 

Repayment in cash of Yorkville convertible notes

 

 

(3,640,000

)

Change in fair value

 

 

249,000

 

Balance at September 30, 2025

 

$

2,003,000

 

 

Bifurcated Embedded Derivative Assets

The fair value of the embedded put options, relating to the Convertible Note to CP BF issued on September 23, 2024, was determined using a Black Scholes option pricing model. Estimating fair values of embedded conversion features requires the development of significant and subjective estimates that may, and are likely to, change over the duration of the instrument with related changes in internal and external market factors. Because the embedded conversion features are initially and subsequently carried at fair values, the Company’s consolidated statements of operations will reflect the volatility in these estimate and assumption changes. The bifurcated embedded derivative net asset was $9,000 as of September 30, 2025. Refer to Note 13 - Debt for further details.

The following table sets forth a summary of the changes in the fair value of the bifurcated embedded derivative asset for the nine months ended September 30, 2025, relating to the Convertible Note to CP BF issued on September 23, 2024, which are Level 3 financial liabilities that are measured at fair value on a recurring basis:

 

 

 

Fair Value

 

 

 

CP BF Convertible

 

Balance at December 31, 2024

 

$

63,000

 

Change in fair value

 

 

(43,000

)

Balance at March 31, 2025

 

 

20,000

 

Change in fair value

 

 

(19,000

)

Balance at June 30, 2025

 

 

1,000

 

Change in fair value

 

 

8,000

 

Balance at September 30, 2025

 

$

9,000

 

 

Term Notes (Agile)

On July 22, 2024, September 13, 2024, December 12, 2024, March 31, 2025 and June 12, 2025, the Company entered into term loan promissory note agreements with Agile Lending, LLC, and Agile Capital Funding, LLC, as the collateral agent, as discussed further in Note 13 - Debt of the notes to the condensed consolidated financial statements.

Fair value measurements discussed herein are based upon certain market assumptions and pertinent information available to management as of September 30, 2025. The Company classified the Agile Term Notes as a Level 3 fair value measurement and used a discounted cash flow model to calculate the fair values as of September 30, 2025 and December 31, 2024, respectively. Key inputs for the valuation are summarized below. The discounted cash flow model uses inputs such as the contractual term of the note and a market participant interest rate.

The range of key inputs at issuance of the Agile term notes issued in 2025 and for the period ended September 30, 2025 were as follows:

 

 

 

March 2025 Agile Note

 

 

June 2025 Agile Note

 

Key Inputs

 

September 30, 2025

 

 

March 31, 2025

 

 

September 30, 2025

 

 

June 12, 2025

 

Contractual term (years)

 

 

0.12

 

 

 

0.62

 

 

 

0.21

 

 

 

0.52

 

Interest rate

 

 

13.80

%

 

 

13.12

%

 

 

13.79

%

 

 

15.95

%

 

Refer to Note 13 - Debt, for a summary of the changes in the fair value of the Agile term notes which are Level 3 financial liabilities measured at fair value on a recurring basis.

 

Convertible Notes (1800 Diagonal)

On August 16, 2024, September 24, 2024, December 10, 2024, February 7, 2025, April 17, 2025, May 9, 2025, July 23, 2025 and September 12, 2025 the Company entered into convertible promissory notes with 1800 Diagonal Lending, LLC, as discussed further in Note 13 - Debt of the notes to the condensed consolidated financial statements.

Fair value measurements discussed herein are based upon certain market assumptions and pertinent information available to management as of September 30, 2025. The Company classified these notes as Level 3 financial liabilities and used the Black-Scholes option pricing model to calculate the fair values as of September 12, 2025, July 23, 2025, May 9, 2025, and April 17, 2025. Key inputs for the simulation are summarized below. The Black-Scholes simulation uses inputs such as the stock price, volatility, the contractual term of the note, risk free interest rates and dividend yields.

The range of key inputs for the Black-Scholes simulations at issuance of the 1800 Diagonal convertible notes issued in 2025 and for the period ended September 30, 2025, were as follows:

 

 

 

April 1800 Diagonal Note

 

May 1800 Diagonal Note

 

July 1800 Diagonal Note

 

September 1800 Diagonal Note

Key Inputs

 

September 30, 2025

 

April 17, 2025

 

 

September 30, 2025

 

May 9, 2025

 

September 30, 2025

 

July 23, 2025

 

September 30, 2025

 

September 12, 2025

Stock price

 

$2.94

 

$10.56

 

 

$2.94

 

$9.98

 

$2.94

 

$4.10

 

$2.94

 

$2.37

Contractual term (years)

 

0.38

 

0.84

 

 

0.38

 

0.78

 

0.67

 

0.86

 

0.72

 

0.77

Risk-free rate

 

4.02%

 

4.16%

 

 

4.02%

 

4.21%

 

3.90%

 

4.23%

 

3.89%

 

3.87%

Volatility(1)

 

142%

 

160%

 

 

142%

 

143%

 

134%

 

121%

 

131%

 

122%

Maturity probability

 

90%

 

80%

 

 

90%

 

80%

 

85%

 

80%

 

90%

 

85%

Default probability

 

10%

 

20%

 

 

10%

 

20%

 

15%

 

20%

 

10%

 

15%

Dividend yield

 

0.00%

 

0.00%

 

 

0.00%

 

0.00%

 

0.00%

 

0.00%

 

0.00%

 

0.00%

 

(1) The Company utilized historical equity volatility in measurement of the fair value of the notes.

 

Refer to Note 13 - Debt, for further description and a summary of the changes in the fair value of the 1800 Diagonal convertible notes which are Level 3 financial liabilities measured at fair value on a recurring basis.

 

Private Placement Offering (3i, LP)

 

On June 27, 2025, the Company entered into a securities purchase agreement (the “Purchase Agreement”) with an institutional investor, 3i, LP (the “Buyer”) for the issuance and sale in a private placement (the “Private Placement Offering”) of senior secured convertible notes of the Company, in the aggregate original principal amount of $11,000,000 (the “Private Placement Convertible Notes”) which Notes shall be convertible into shares of common stock, par value $0.0001, of the Company (the “Common Stock”) (the shares of Common Stock issuable pursuant to the terms of the Notes, including, without limitation, upon conversion or otherwise, collectively, the “Conversion Shares”), in accordance with the terms of the Notes. The Company issued an initial Note (the "June 3i Note") in the aggregate original principal amount of $2,200,000 against the aggregate maximum under the Purchase Agreement with an initial conversion price of $2.50 per share and a warrant to initially acquire up to 67,124 shares of Common Stock (the “Buyer Warrants”) (as exercised, collectively, the “Warrant Shares”) at an exercise price of $2.50 per share. In connection with the Private Placement Offering, the Company has also entered into a letter agreement dated April 30, 2025 (the “Letter Agreement”) with Rodman & Renshaw LLC as the exclusive financial advisor (the “Financial Advisor”) pursuant to which the Company has agreed to issue financial advisor warrants to purchase up to an aggregate of 21,212 shares of Common Stock (the “Financial Advisor Warrants”, together with the Buyer Warrants, the “Private Placement Warrants”).

 

The Company determined that the Private Placement Convertible Note is eligible for the fair value option election in accordance with ASC 825-10-50-28, and made such election to account for the Private Placement Convertible Note at fair value. The Company estimated the fair value of the Private Placement Convertible Note at issuance using a Monte Carlo simulation, using the following key inputs: principal on the Private Placement Convertible Note of $2,200,000; remaining term of 1.0 years; a market interest rate of 10%; a risk-free rate of 3.88%; equity volatility of 180.0%; and probability of default of 28.7%.

 

On August 19, 2025, the parties held an additional closing pursuant to the terms of the Purchase Agreement (the “Second Closing”). The Company issued an additional note (the "August 2025 Note") in the original principal amount of $2,200,000, with an initial conversion price equal to $3.4891 per share and issuance date of August 19, 2025 (the Additional Note and the Initial Note, are collectively referred to herein as the “Notes”), and Additional Warrants to purchase up to 126,107 shares of Common Stock, at an initial exercise price equal to $3.4891 per share (the “Additional Warrants and the Initial Buyer Warrants, are collectively referred to herein as the “Buyer Warrants”), in the Second Closing. The Additional Note matures on August 19, 2026. Other than the maturity date and the conversion and exercise price of the Additional Note and Additional Warrants, respectively, the Additional Note and Additional Warrants have the same terms as those issued on the Initial Closing Date.

 

The Company determined that the August 2025 Note eligible for the fair value option election in accordance with ASC 825-10-50-28, and made such election to account for the August 2025 Note at fair value. The Company estimated the fair value of the Private Placement Convertible Note at issuance using a Monte Carlo simulation, using the following key inputs: principal on the Private Placement Convertible Note of $2,200,000; remaining term of 1.0 years; a market interest rate of 10%; a risk-free rate of 3.8%; equity volatility of 180.5%; and probability of default of 13.1%.

 

Refer to Note 13 - Debt, for a summary of the changes in the fair value of the Private Placement Convertible Notes which are Level 3 financial liabilities measured at fair value on a recurring basis, and to Note 14 - Warrant Liabilities for a description of the warrants issued in connection with the Private Placement Offering, respectively.

 

Warrant Liability - Private Placement Warrants

 

The measurement of fair value of the Private Placement Warrants were determined utilizing a Monte Carlo simulation considering all relevant assumptions current at the date of issuance (i.e., share price, exercise price, term, volatility, risk-free rate, probability of dilutive term of three years, and expected time to conversion). Refer to Note 14 - Warrant Liabilities for further details.

 

For the three and nine months ended, September 30, 2025, the Company recognized losses on issuance of $356,000 and $717,000, presented within loss on private placement issuance in the accompanying condensed consolidated statements of operations.

The following tables set forth a summary of the ranges of inputs to and the changes in the fair value of the Private Placement Warrant liability which are Level 3 financial liabilities that are measured at fair value on a recurring basis:

 

Key Inputs

 

September 30, 2025

 

 

 

 

 

Stock price

 

$

2.94

 

Contractual term (years)

 

2.75 - 4.89

 

Risk-free rate

 

0% - 3.7%

 

Volatility(1)

 

98% - 128%

 

Exercise Price

 

$2.50-$3.13

 

Dividend yield

 

 

0.00

%

 

 

 

Fair Value

 

Balance at December 31, 2024

 

$

-

 

Balance at March 31, 2025

 

$

-

 

Loss on issuance

 

 

361,000

 

Balance at June 30, 2025

 

$

361,000

 

Loss on issuance

 

 

356,000

 

Change in fair value

 

 

184,000

 

Balance at September 30, 2025

 

$

901,000