v3.25.3
Segmented information (Tables)
9 Months Ended
Sep. 30, 2025
Segment Reporting [Abstract]  
Schedule of Reconciliation Segmented Information

Reconciliation to net income:

 

  

Nine Months ended

September 30, 2025

  

Nine Months ended

September 30, 2024

  

Three Months ended

September 30, 2025

  

Three Months ended

September 30, 2024

 
Revenue  $8,835,040   $6,560,022   $3,666,521   $2,287,776 
                     
Cost of revenue   4,223,185    3,149,880    1,877,511    1,079,212 
                     
Gross profit   4,611,855    3,410,142    1,789,010    1,208,564 
                     
Segment operating expenses   4,691,220    3,349,201    1,583,813    1,141,731 
Total operating (loss) income   (79,365)   60,941    205,197    66,833 
                     
Unallocated expenses   1,025,414    1,063,492    288,051    326,749 
Amortization and expiration of Operating lease right-of-use assets   -    6,781    -    - 
Depreciation   136,622    198,802    45,667    45,313 
Foreign exchange (gain) loss   (3,060)   25,666    9,073    (3,094)
Interest and other income   (30,871)   (639)   (24,633)   (629)
Loss on disposal of equipment   -    1,927    -    - 
Stock-based compensation   155,154    277,348    65,705    104,778 
                     
Net loss before income taxes  $(1,362,624)   (1,512,436)   (178,666)   (406,284)
Schedule of Revenue By Geographical Region

The Company had the following revenue by geographical region based on impression served.

 

  

Nine Months ended

September 30, 2025

  

Nine Months ended

September 30, 2024

  

Three Months ended

September 30, 2025

  

Three Months ended

September 30, 2024

 
Total revenue                    
Western Europe  $3,032,810   $2,631,042   $1,296,193   $919,564 
Central, Eastern and Southern Europe   756,393    439,496    236,992    153,880 
North America   4,674,007    3,100,194    1,977,653    1,106,938 
Rest of World   371,830    389,290    155,683    107,394 
                     
Total revenue  $8,835,040   $6,560,022   $3,666,521   $2,287,776 
Schedule of Equipment Geographical Region

The Company’s equipment is located as follows:

 

Net Book Value  September 30, 2025   December 31, 2024 
         
Canada  $20,593   $17,213 
Israel   7,451    5,707 
United Kingdom   2,055    2,883 
Total equipment  $30,099   $25,803