v3.25.3
Fair Value Measurements (Tables)
9 Months Ended 12 Months Ended
Sep. 30, 2025
Dec. 31, 2024
Fair Value, off-Balance-Sheet Risks, Disclosure Information [Line Items]    
Schedule of Fair Value on Recurring Basis

The following table presents information about the Company’s financial instruments that are measured at fair value on a recurring basis at September 30, 2025 and December 31, 2024, and indicates the fair value hierarchy of the valuation inputs the Company utilized to determine such fair value:

 

Description  Level  September 30, 2025   December 31, 2024 
Assets:             
Bifurcated embedded derivative asset - related party  3  $9,000   $63,000 
Definite-lived intangibles*  3  $3,903,320   $3,903,320 
Definite-lived intangibles**  3  $8,332,096   $3,883,853 
Goodwill - Vidello (Note 4)*  3  $3,019,246   $— 
Goodwill**  3  $21,991,721   $18,972,475 
Liabilities:             
Warrant liabilities - public  1  $667   $2,300 
GEM warrant liabilities  3  $2,000   $15,000 
Earnout liability (Note 4)  3  $962,693   $— 
Yorkville convertible note  3  $2,003,000   $— 
Agile teYorkvillerm notes  3  $2,482,000   $3,143,000 
1800 Diagonal convertible notes  3  $825,000   $432,000 
Private Placement Convertible Notes  3  $2,304,000   $— 
Private Placement Warrants  3  $901,000   $— 

 

*Certain assets measured at the acquisition date.
**Measured at period-end.

The following table presents information about the Company’s financial instruments that are measured at fair value on a recurring basis at December 31, 2024 and December 31, 2023, and indicates the fair value hierarchy of the valuation inputs the Company utilized to determine such fair value:

 

Schedule of Fair Value on Recurring Basis

Description  Level  December 31, 2024   December 31, 2023 
Assets:             
Bifurcated embedded derivative asset - related party  3  $63,000   $— 
Definite-lived intangibles*  3  $3,903,320   $— 
Definite-lived intangibles**  3  $3,883,853   $— 
Goodwill - OpenReel (Note 5)*  3  $19,526,409   $— 
Goodwill**  3  $18,972,475   $2,171,526 
Liabilities:             
Warrant liabilities - public  1  $2,300   $575,000 
GEM warrant liabilities  3  $15,000   $641,000 
Yorkville convertible note  3  $—   $1,766,000 
Agile term notes  3  $3,143,000   $— 
1800 Diagonal convertible notes  3  $432,000   $— 

 

*Certain assets measured at the acquisition date
**Measured at year-end impairment testing
Summary of Changes In Fair Value of Yorkville Convertible Note

The following tables set forth a summary of the changes in the fair value of the Yorkville convertible notes which is a Level 3 financial liability measured at fair value on a recurring basis: 

  

   Fair Value 
Balance at December 31, 2024  $- 
Issuance of Yorkville convertible note   4,950,000 
Loss on debt issuance   444,000 
Repayment in cash of Yorkville convertible notes   (3,640,000)
Change in fair value   249,000 
Balance at September 30, 2025  $2,003,000 

The following tables set forth a summary of the changes in the fair value of the Yorkville convertible notes which is a Level 3 financial liability measured at fair value on a recurring basis:

 

Summary of Changes In Fair Value of Yorkville Convertible Note

   Fair Value 
Balance at December 31, 2023  $1,766,000 
Issuance of Yorkville convertible note   2,250,000 
Loss on debt issuance   171,000 
Payment in shares to settle Yorkville convertible notes   (4,130,000)
Repayment in cash of Yorkville convertible notes   (750,000)
Change in fair value   693,000 
Balance at December 31, 2024  $— 
Schedule of Derivate Assets

The following table sets forth a summary of the changes in the fair value of the bifurcated embedded derivative asset for the nine months ended September 30, 2025, relating to the Convertible Note to CP BF issued on September 23, 2024, which are Level 3 financial liabilities that are measured at fair value on a recurring basis:

 

   Fair Value 
   CP BF Convertible 
Balance at December 31, 2024  $63,000 
Change in fair value   (43,000)
Balance at March 31, 2025   20,000 
Change in fair value   (19,000)
Balance at June 30, 2025   1,000 
Change in fair value   8,000 
Balance at September 30, 2025  $9,000 

The following table sets forth a summary of the changes in the fair value of the bifurcated embedded derivative asset for the year ended December 31, 2024, relating to the Convertible Note to CP BF issued on September 23, 2024, which are Level 3 financial liabilities that are measured at fair value on a recurring basis:

 

Schedule of Derivate Assets

   Fair Value 
   CP BF Convertible 
Issuance of convertible notes with bifurcated embedded derivative asset  $12,000 
Change in fair value   51,000 
Balance at December 31, 2024  $63,000 
Schedule of Range of key Inputs at Issuance

The range of key inputs at issuance of the Agile term notes issued in 2025 and for the period ended September 30, 2025 were as follows:

 

Schedule of Range of key Inputs at Issuance

   March 2025 Agile Note   June 2025 Agile Note 
Key Inputs  September 30,
2025
   March 31,
2025
   September 30,
2025
   June 12,
2025
 
Contractual term (years)   0.12    0.62    0.21    0.52 
Interest rate   13.80%   13.12%   13.79%   15.95%

The range of key inputs at issuance of the Agile term notes and for the period ended December 31, 2024, were as follows:

 

   July Agile Note   September Agile Note   December Agile Note 
Key Inputs  July 22, 2024   December 12, 2024   September 13, 2024   December 12, 2024   December 12, 2024   December 31, 2024 
Contractual term (years)   0.55    -    0.48    0.43    0.61    0.56 
Interest rate   18.92%   9.30%   14.37%   9.33%   9.48%   10.13%
Summary of Inputs in Fair Value of the Private Placement Warrant Liability

The following tables set forth a summary of the ranges of inputs to and the changes in the fair value of the Private Placement Warrant liability which are Level 3 financial liabilities that are measured at fair value on a recurring basis:

 

Key Inputs  September 30, 2025 
     
Stock price  $2.94 
Contractual term (years)   2.75 - 4.89 
Risk-free rate   0% - 3.7%
Volatility(1)   98% - 128%
Exercise Price  $2.50-$3.13 
Dividend yield   0.00%

 

Summary of Inputs in Fair Value of the Private Placement Warrant Liability

   Fair Value 
Balance at December 31, 2024  $- 
Balance at March 31, 2025  $- 
Loss on issuance   361,000 
Balance at June 30, 2025  $361,000 
Loss on issuance   356,000 
Change in fair value   184,000 
Balance at September 30, 2025  $901,000 
 
Summary of Inputs in Fair Value of the Private Placement Warrant Liability

Summary of Inputs in Fair Value of the Private Placement Warrant Liability

   Fair Value 
Balance at December 31, 2024  $- 
Balance at March 31, 2025  $- 
Loss on issuance   361,000 
Balance at June 30, 2025  $361,000 
Loss on issuance   356,000 
Change in fair value   184,000 
Balance at September 30, 2025  $901,000 
 
Schedule of Derivative Liabilities  

The following table sets forth a summary of the changes in the fair value of the bifurcated embedded derivative liabilities for the year ended December 31, 2023, related to the Related Party and Third Party Convertible Debt, respectively, which are Level 3 financial liabilities that are measured at fair value on a recurring basis:

 

Schedule of Derivative Liabilities

       
   Fair Value 
   Related Party   Third Party 
Balance at December 31, 2022  $1,936,827   $845,473 
Issuance of convertible notes with bifurcated embedded derivative   1,126,451    559,390 
Change in fair value   (3,063,278)   (1,404,863)
Balance at December 31, 2023  $—   $— 
Schedule of Fair Value Measurements  

The following tables set forth a summary of the activity of the Related Party and Third Party SAFE liabilities, respectively (See Note 16 - Simple Agreements for Future Equity for further detail), which represents a recurring fair value measurement at the end of the relevant reporting period:

 

Schedule of Fair Value Measurements

       
   Fair Value 
   Related Party   Third Party 
Balance at December 31, 2022  $8,802,196   $663,804 
Change in fair value   (2,752,430)   (207,570)
Conversion on SAFEs   (6,049,766)   (456,234)
Balance at December 31, 2023  $—   $— 
Schedule of Significant Unobservable Inputs Used in Fair Value Measurement  

The significant unobservable inputs used in our level 3 fair value measurement of business combinations, including definite-lived intangibles at the acquisition date (Note and 5) are as follows:

 

Area  Valuation Techniques  Unobservable Input  2024   2023
Business Combination (Note 5)  Various *  Growth rate   5.8%   None
      Weighted average cost of capital   13.5%   None
      Internal rate of return   11.3%   None
               
Customer Relationship (Note 5)   Distributor method  Long-term revenue growth rate   5.8%   None
      Revenue growth attributable to exiting customers   50.0%   None
      Existing customer attrition   20.0%   None
      Distributor EBITA margin   7.5%   None
      Contributory asset charges rate   0.9% - 1.4%  None
      Weighted average cost of capital   13.5%   None
               
Trade name (Note 5)  Relief-from-royalty method  Long-term revenue growth rate   5.8%  None
      Royalty rate   2.0%  None
      Contributory asset charges rate   1.5%  None
      Weighted average cost of capital   13.5%  None
               
Technology (Note 5)  Multi-period excess earnings method  Long-term revenue growth rate   5.8%  None
      R&D expense for new developed technology   12.5%  None
      Developed technology obsolescence rate   30.0%  None
      Contributory asset charges rate   0.1% - 2.2%   None
      Weighted average cost of capital   13.5%  None

 

*Includes all of the valuation techniques for each of the fair valued assets above as of the acquisition date (Note 5)

 

 

Goodwill

 

The significant unobservable inputs used in our level 3 fair value measurement of goodwill as of our annual impairment assessment date of December 31, 2024, are as follows (Notes 3 and 11):

 

Area  Valuation Techniques  Unobservable Input  2024  2023
Goodwill  Discounted cash flow  Long-term revenue growth rate  5.8%  None
      Cost of sales as a percentage of revenue  13.9%  None
      Gross profit margin  86.1%  None
      Operating expenses as a percentage of revenue  49.5% - 74.5%  None
      EBITDA margin  11.6% - 36.6%  None
      EBITDA growth rate  3.0% - 45.9%  None
      Weighted average cost of capital  13.5%  None
             
   Market - Guideline public company  Revenue multiples  2.9x - 3.10x  None
      Weighting  25.0% - 50.0%  None
             
   Market - Guideline transaction  Revenue multiple  3.25x  None
Diagonal Convertible Notes [Member]    
Fair Value, off-Balance-Sheet Risks, Disclosure Information [Line Items]    
Schedule of Range of key Inputs at Issuance

The range of key inputs for the Black-Scholes simulations at issuance of the 1800 Diagonal convertible notes issued in 2025 and for the period ended September 30, 2025, were as follows:

 

Key Inputs  September 30,
2025
   April 17,
2025
   September 30,
2025
   May 9,
2025
   September 30,
2025
   July 23,
2025
   September 30,
2025
   September 12,
2025
 
   April 1800 Diagonal Note   May 1800 Diagonal Note   July 1800 Diagonal Note   September 1800 Diagonal Note 
Key Inputs  September 30,
2025
   April 17,
2025
   September 30,
2025
   May 9,
2025
   September 30,
2025
   July 23,
2025
   September 30,
2025
   September 12,
2025
 
Stock price  $2.94   $10.56   $2.94   $9.98   $2.94   $4.10   $2.94   $2.37 
Contractual term (years)   0.38    0.84    0.38    0.78    0.67    0.86    0.72    0.77 
Risk-free rate   4.02%   4.16%   4.02%   4.21%   3.90%   4.23%   3.89%   3.87%
Volatility(1)   142%   160%   142%   143%   134%   121%   131%   122%
Maturity probability   90%   80%   90%   80%   85%   80%   90%   85%
Default probability   10%   20%   10%   20%   15%   20%   10%   15%
Dividend yield   0.00%   0.00%   0.00%   0.00%   0.00%   0.00%   0.00%   0.00%

 

(1)The Company utilized historical equity volatility in measurement of the fair value of the notes.

The range of key inputs for the Black-Scholes simulations at issuance of the 1800 Diagonal convertible notes and for the year ended December 31, 2024, were as follows:

   

Key Inputs                  
   August 1800 Diagonal Note   September 1800 Diagonal Note   December 1800 Diagonal Note 
Key Inputs  August 16, 2024   December 31, 2024   September 24, 2024   December 31, 2024   December 10, 2024   December 31, 2024 
Stock price  $55.80   $15.30   $82.40   $15.30   $20.50   $15.30 
Contractual term (years)   0.84    0.46    0.86    0.59    0.86    0.80 
Risk-free rate   5.00%   4.25%   4.34%   4.23%   4.29%   4.19%
Volatility(1)   114%   191%   192%   264%   222%   232%
Maturity probability   80%   80%   80%   80%   75%   75%
Default probability   20%   20%   20%   20%   25%   25%
Dividend yield   0.00%   0.00%   0.00%   0.00%   0.00%   0.00%

 

(1)The Company utilized historical equity volatility in measurement of the fair value of the notes.
Public Warrants Liability [Member]    
Fair Value, off-Balance-Sheet Risks, Disclosure Information [Line Items]    
Summary of Changes in the Fair Value of the Warrants Liability

The following tables set forth a summary of the changes in the fair value of the Public Warrants liability which are Level 1 financial liabilities that are measured at fair value on a recurring basis:

 

Summary of Changes in the Fair Value of the Warrants Liability

   Fair Value 
Balance at December 31, 2024  $2,300 
Change in fair value   2,300 
Balance at March 31, 2025   4,600 
Change in fair value   - 
Balance at June 30, 2025   4,600 
Change in fair value   (3,933)
Balance at September 30, 2025  $667 

The following tables set forth a summary of the changes in the fair value of the Public Warrants liability which are Level 1 financial liabilities that are measured at fair value on a recurring basis:

 

Summary of Changes in the Fair Value of the Warrants Liability

   Fair Value 
Balance at December 31, 2023  $575,000 
Change in fair value   (572,700)
Balance at December 31, 2024  $2,300 
Gem Warrants Liability [Member]    
Fair Value, off-Balance-Sheet Risks, Disclosure Information [Line Items]    
Summary of Changes in the Fair Value of the Warrants Liability

The following tables set forth a summary of the changes in the fair value of the GEM Warrants liability which are Level 3 financial liabilities that are measured at fair value on a recurring basis:

 

   Fair Value 
Balance at December 31, 2024  $15,000 
Change in fair value   (4,000)
Balance at March 31, 2025   11,000 
Change in fair value   (8,000)
Balance at June 30, 2025   3,000 
Change in fair value   (1,000)
Balance at September 30, 2025  $2,000 

The following tables set forth a summary of the changes in the fair value of the GEM Warrants liability which are Level 3 financial liabilities that are measured at fair value on a recurring basis:

 

Summary of Changes in the Fair Value of the Warrants Liability

   Fair Value 
Balance at December 31, 2023  $641,000 
Change in fair value   (626,000)
Balance at December 31, 2024  $15,000