| Summary of Goodwill by Reportable Segment |
The
following is a summary of goodwill by reportable segment as of and for the three and nine months ended September 30, 2025:
Summary of Goodwill by Reportable Segment
| | |
Banzai Operating Co. | | |
Vidello | | |
OpenReel | | |
Consolidated | |
| Goodwill - December 31, 2024 | |
$ | 2,171,526 | | |
$ | - | | |
$ | 16,800,949 | | |
$ | 18,972,475 | |
| Additions
to goodwill (Note 4) | |
| - | | |
| 3,019,246 | | |
| - | | |
| 3,019,246 | |
| Goodwill - September 30, 2025 | |
$ | 2,171,526 | | |
$ | 3,019,246 | | |
$ | 16,800,949 | | |
$ | 21,991,721 | |
|
The following is a summary of goodwill by reportable
segment as of and for the years ended December 31, 2024 and 2023:
Summary of Goodwill by Reportable Segment
| | |
Banzai Operating Co. | | |
OpenReel | | |
Consolidated | |
| Goodwill - December 31, 2023 | |
$ | 2,171,526 | | |
$ | — | | |
$ | 2,171,526 | |
| Additions to goodwill (Note 5) | |
| — | | |
| 19,526,409 | | |
| 19,526,409 | |
| Accumulated impairment losses | |
| — | | |
| — | | |
| — | |
| Impairment | |
| — | | |
| (2,725,460 | ) | |
| (2,725,460 | ) |
| Goodwill - December 31, 2024 | |
$ | 2,171,526 | | |
$ | 16,800,949 | | |
$ | 18,972,475 | |
|