v3.25.4
Segment and Geographic Information (Tables)
12 Months Ended
Dec. 31, 2025
Segment Reporting [Abstract]  
Summary of Segment Information The elimination of such intersegment transactions is included within the “Corporate & Eliminations” column in the tables below.

 

 

 

Year ended December 31, 2025

 

 

 

Experiences (1)

 

 

Hotels and Other (2)

 

 

TheFork (3)

 

 

Corporate &
Eliminations

 

 

Total

 

 

 

(in millions)

 

External revenue

 

$

924

 

 

$

746

 

 

$

221

 

 

$

—

 

 

$

1,891

 

Intersegment revenue

 

 

—

 

 

 

4

 

 

 

—

 

 

 

(4

)

 

 

—

 

  Revenue

 

$

924

 

 

$

750

 

 

$

221

 

 

$

(4

)

 

$

1,891

 

Less: (4)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cost of sales

 

 

93

 

 

 

30

 

 

 

22

 

 

 

 

 

 

145

 

Marketing

 

 

538

 

 

 

195

 

 

 

62

 

 

 

(4

)

 

 

791

 

Personnel (exclusive of stock-based compensation as shown separately below)

 

 

153

 

 

 

226

 

 

 

86

 

 

 

 

 

 

465

 

Technology

 

 

31

 

 

 

54

 

 

 

14

 

 

 

 

 

 

99

 

General and administrative (5)

 

 

18

 

 

 

38

 

 

 

16

 

 

 

 

 

 

72

 

Adjusted EBITDA

 

 

91

 

 

 

207

 

 

 

21

 

 

 

—

 

 

 

319

 

Depreciation and amortization

 

 

 

 

 

 

 

 

 

 

 

(92

)

 

 

(92

)

Stock-based compensation

 

 

 

 

 

 

 

 

 

 

 

(108

)

 

 

(108

)

Restructuring and other related reorganization costs (6)

 

 

(10

)

 

 

(30

)

 

 

(3

)

 

 

 

 

 

(43

)

Legal reserves, settlements and other (7)

 

 

 

 

 

 

 

 

 

 

 

4

 

 

 

4

 

Operating income (loss)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

80

 

Other income (expense), net

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(35

)

Income (loss) before income taxes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

45

 

(Provision) benefit for income taxes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(5

)

Net income (loss)

 

 

 

 

 

 

 

 

 

 

 

 

 

$

40

 

 

 

 

Year ended December 31, 2024

 

 

 

Experiences (1)

 

 

Hotels and Other (2)

 

 

TheFork (3)

 

 

Corporate &
Eliminations

 

 

Total

 

 

 

(in millions)

 

External revenue

 

$

840

 

 

$

814

 

 

$

181

 

 

$

—

 

 

$

1,835

 

Intersegment revenue

 

 

—

 

 

 

4

 

 

 

—

 

 

 

(4

)

 

 

—

 

  Revenue

 

$

840

 

 

$

818

 

 

$

181

 

 

$

(4

)

 

$

1,835

 

Less: (4)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cost of sales (8)

 

 

81

 

 

 

32

 

 

 

15

 

 

 

—

 

 

 

128

 

Marketing

 

 

500

 

 

 

182

 

 

 

51

 

 

 

(4

)

 

 

729

 

Personnel (exclusive of stock-based compensation as shown separately below)

 

 

141

 

 

 

251

 

 

 

83

 

 

 

—

 

 

 

475

 

Technology

 

 

25

 

 

 

54

 

 

 

12

 

 

 

—

 

 

 

91

 

General and administrative (9)

 

 

14

 

 

 

44

 

 

 

15

 

 

 

—

 

 

 

73

 

Adjusted EBITDA

 

 

79

 

 

 

255

 

 

 

5

 

 

 

—

 

 

 

339

 

Depreciation and amortization

 

 

 

 

 

 

 

 

 

 

 

(85

)

 

 

(85

)

Stock-based compensation

 

 

 

 

 

 

 

 

 

 

 

(120

)

 

 

(120

)

Restructuring and other related reorganization costs (6)

 

 

(2

)

 

 

(18

)

 

 

(1

)

 

 

—

 

 

 

(21

)

Legal reserves, settlements and other (10)

 

 

 

 

 

 

 

 

 

 

 

(18

)

 

 

(18

)

Transaction related expenses (11)

 

 

 

 

 

 

 

 

 

 

 

(3

)

 

 

(3

)

Operating income (loss)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

92

 

Other income (expense), net

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(5

)

Income (loss) before income taxes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

87

 

(Provision) benefit for income taxes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(82

)

Net income (loss)

 

 

 

 

 

 

 

 

 

 

 

 

 

$

5

 

 

 

 

 

Year ended December 31, 2023

 

 

 

Experiences (1)

 

 

Hotels and Other (2)

 

 

TheFork (3)

 

 

Corporate &
Eliminations

 

 

Total

 

 

 

(in millions)

 

External revenue

 

$

737

 

 

$

897

 

 

$

154

 

 

$

—

 

 

$

1,788

 

Intersegment revenue

 

 

—

 

 

 

4

 

 

 

—

 

 

 

(4

)

 

 

—

 

  Revenue

 

$

737

 

 

$

901

 

 

$

154

 

 

$

(4

)

 

$

1,788

 

Less: (4)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cost of sales

 

 

79

 

 

 

31

 

 

 

9

 

 

 

—

 

 

 

119

 

Marketing

 

 

469

 

 

 

199

 

 

 

41

 

 

 

(4

)

 

 

705

 

Personnel (exclusive of stock-based compensation as shown separately below)

 

 

126

 

 

 

257

 

 

 

91

 

 

 

—

 

 

 

474

 

Technology

 

 

18

 

 

 

50

 

 

 

12

 

 

 

—

 

 

 

80

 

General and administrative (12)

 

 

12

 

 

 

49

 

 

 

15

 

 

 

—

 

 

 

76

 

Adjusted EBITDA

 

 

33

 

 

 

315

 

 

 

(14

)

 

 

—

 

 

 

334

 

Depreciation and amortization

 

 

 

 

 

 

 

 

 

 

 

(87

)

 

 

(87

)

Stock-based compensation

 

 

 

 

 

 

 

 

 

 

 

(96

)

 

 

(96

)

Restructuring and other related reorganization costs (6)

 

 

(3

)

 

 

(10

)

 

 

(9

)

 

 

-

 

 

 

(22

)

Transaction related expenses (11)

 

 

 

 

 

 

 

 

 

 

 

(3

)

 

 

(3

)

Operating income (loss)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

126

 

Other income (expense), net

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(1

)

Income (loss) before income taxes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

125

 

(Provision) benefit for income taxes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(115

)

Net income (loss)

 

 

 

 

 

 

 

 

 

 

 

 

 

$

10

 

 

(1)
Includes certain shared personnel costs allocated from the Hotels and Other segment of $12 million, $10 million and $8 million for the years ended December 31, 2025, 2024 and 2023, respectively.
(2)
Certain shared personnel costs of $15 million, $14 million and $11 million for the years ended December 31, 2025, 2024 and 2023, respectively, were allocated to the Experiences and TheFork segments.
(3)
Includes certain shared personnel costs allocated from the Hotels and Other segment of $3 million, $4 million and $3 million for the years ended December 31, 2025, 2024 and 2023, respectively.
(4)
The significant segment expense categories and amounts align with the segment-level information that is regularly provided to and reviewed by our CODM.
(5)
Exclusive of a $4 million cost benefit in the Hotels and Other segment which is included separately below in legal reserves, settlements and other.
(6)
Refer to “Note 7: Accrued Expenses and Other Current Liabilities” for information regarding restructuring and other related reorganization costs.
(7)
Represents a decrease of $4 million of a previously estimated accrual for the potential settlement of a regulatory related matter during 2025, reflected in general and administrative expenses on our consolidated statement of operations. Refer to “Note 11: Commitments and Contingencies” for further information.
(8)
Exclusive of $2 million and $1 million in the Hotels and Other and Experiences segments, respectively, which are included separately below in legal reserves, settlements and other.
(9)
Exclusive of $18 million in the Hotels and Other segment which is included separately below in legal reserves, settlements and other and transaction related expenses.
(10)
This amount primarily includes an estimated accrual for the potential settlement of a regulatory related matter of $10 million expensed during 2024 and is reflected in general and administrative expenses on our consolidated statement of operations. Refer to “Note 11: Commitments and Contingencies” for further information. In addition, this amount includes a one-time charge of $3 million during the year ended December 31, 2024, resulting from enacted tax legislation in Canada during June 2024 related to digital service taxes, which required retrospective application back to January 1, 2022. This amount represents the one-time retrospective liability for the periods prior to April 1, 2024, while amounts for all prospective periods are included within adjusted EBITDA and are reflected in cost of sales on our consolidated statements of operations.
(11)
The Company expensed certain transaction related costs of $3 million during both the years ended December 31, 2024 and 2023, to general and administrative expenses on our consolidated statements of operations.
(12)
Exclusive of $3 million in the Experiences segment which is included separately below in transaction related expenses.
Disaggregated Revenue to Products and Revenue

We disaggregate revenue into major products and revenue sources, as follows, for the periods presented:

 

 

Year ended December 31,

 

 

 

2025

 

 

2024

 

 

2023

 

Major products/revenue sources (1):

 

(in millions)

 

Experiences

 

$

924

 

 

$

840

 

 

$

737

 

 

 

 

 

 

 

 

 

 

 

Hotels and Other

 

 

 

 

 

 

 

 

 

   Hotels

 

 

550

 

 

 

585

 

 

 

659

 

   Media and advertising

 

 

132

 

 

 

150

 

 

 

145

 

   Other (2)

 

 

68

 

 

 

83

 

 

 

97

 

Total Hotels and Other

 

 

750

 

 

 

818

 

 

 

901

 

 

 

 

 

 

 

 

 

 

 

TheFork

 

 

221

 

 

 

181

 

 

 

154

 

Intersegment eliminations (2)

 

 

(4

)

 

 

(4

)

 

 

(4

)

  Total Revenue

 

$

1,891

 

 

$

1,835

 

 

$

1,788

 

(1)
Our revenue is recognized primarily at a point in time for all reported segments.
(2)
Tripadvisor dining revenue within the Hotels and Other segment is shown gross of intersegment (intercompany) revenue, which is eliminated on a consolidated basis.
Summary of Revenue by Geographic Location

The Company’s revenue based on geographic location consists of the following for the periods presented:

 

 

Year ended December 31,

 

 

 

2025

 

 

2024

 

 

2023

 

 

 

(in millions)

 

Revenue

 

 

 

 

 

 

 

 

 

United States

 

$

1,288

 

 

$

1,230

 

 

$

1,198

 

United Kingdom

 

 

301

 

 

 

334

 

 

 

349

 

All other countries

 

 

302

 

 

 

271

 

 

 

241

 

Total revenue

 

$

1,891

 

 

$

1,835

 

 

$

1,788

 

Property and Equipment, Net

The Company’s property and equipment, net for the United States and all other countries based on the geographic location of the assets consists of the following as of the dates presented:

 

 

 

December 31,

 

 

 

2025

 

 

2024

 

 

 

(in millions)

 

Property and equipment, net

 

 

 

 

 

 

United States

 

$

136

 

 

$

144

 

All other countries

 

 

74

 

 

 

56

 

Total

 

$

210

 

 

$

200