Expense by Nature - Summary of Sales and Marketing Expenses (Detail) - CNY (¥) ¥ in Thousands |
12 Months Ended | ||
|---|---|---|---|
Dec. 31, 2024 |
Dec. 31, 2023 |
Dec. 31, 2022 |
|
| Sales and marketing expenses | |||
| Borrower acquisition expenses | ¥ 2,745,576 | ¥ 5,030,841 | ¥ 7,865,407 |
| General sales and marketing expenses | 2,626,038 | 4,398,677 | 6,661,613 |
| Investor acquisition and retention expenses | 34,757 | 24,035 | 301,092 |
| Referral expenses from platform service | 0 | 435,122 | 936,570 |
| Sales and marketing expenses | ¥ 5,406,371 | ¥ 9,888,675 | ¥ 15,764,682 |