v3.25.4
SEGMENT INFORMATION - Summary of Significant Expenses (Details) - USD ($)
$ in Thousands
 12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Segment Reporting Information [Line Items]      
Cost of revenue $ 47,436 $ 57,578 $ 62,547
Total expenses 890,462 1,039,797 1,240,270
Sales commissions 10,000 39,500 58,700
Capitalized commissions amortized from prior periods 28,200 49,200 59,600
U.S.      
Segment Reporting Information [Line Items]      
Consumer marketing expense 323,470 309,139 435,620
Fixed expense 139,801 233,645 274,209
Pro acquisition expense 179,673 206,687 212,837
Variable expense 105,371 124,150 155,776
Cost of revenue 42,942 53,139 59,095
Total expenses 791,257 926,760 1,137,537
International      
Segment Reporting Information [Line Items]      
Consumer marketing expense 16,861 15,346 12,906
Fixed expense 43,378 51,393 48,422
Pro acquisition expense 13,454 22,326 21,769
Variable expense 21,018 19,533 16,184
Cost of revenue 4,494 4,439 3,452
Total expenses $ 99,205 $ 113,037 $ 102,733