v3.25.4
Segment information (Tables)
 12 Months Ended
Dec. 31, 2025
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information The following table shows revenue by reportable segment:
Year Ended December 31,
2025
2024
2023
(in thousands)
Retail Media
$263,872
$258,303
$209,007
Performance Media
1,681,029
1,674,986
1,740,438
Total Revenue
$1,944,901
$1,933,289
$1,949,445
The following table shows TAC by reportable segment:
Year Ended December 31,
2025
2024
2023
(in thousands)
Retail Media
$4,188
$4,457
$5,547
Performance Media
766,096
807,349
921,292
Total Traffic Acquisition Cost
$770,284
$811,806
$926,839
The following table shows Contribution ex-TAC by reportable segment and its reconciliation to the Company’s
Consolidated Statements of Operation:
Year Ended December 31,
2025
2024
2023
(in thousands)
Contribution ex-TAC
Retail Media
$259,684
$253,846
$203,460
Performance Media
914,933
867,637
819,146
$1,174,617
$1,121,483
$1,022,606
Other costs of revenue
125,237
138,512
159,562
Gross profit
$1,049,380
$982,971
$863,044
Operating expenses
Research and development expenses
283,303
279,341
242,289
Sales and operations expenses
394,370
376,090
406,012
General and administrative expenses
168,942
176,138
137,525
Total operating expenses
$846,615
$831,569
$785,826
Income from operations
$202,765
$151,402
$77,218
Financial and other income (expense)
809
3,095
(2,490)
Income before tax
$203,574
$154,497
$74,728