v3.26.1
Goodwill and Intangible Assets
12 Months Ended
Dec. 31, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets
11.
GOODWILL AND INTANGIBLE ASSETS
Goodwill
The Group had three
reporting units, consisting of Baidu General Business excluding SLG, SLG and iQIYI as of December 31, 2024 and
2025
.
The changes in the carrying amount of goodwill for each reporting unit from 2023 to 2025 was as follows:
 

 
  
Baidu General
Business

excluding

SLG
 
  
SLG
 
  
iQIYI
 
  
Total
 
 
  
RMB
 
  
RMB
 
  
RMB
 
  
RMB
 
 
  
(In millions)
 
Balance at December 31, 2023 and 2024
     16,988        1,777        3,821        22,586  
  
 
 
    
 
 
    
 
 
    
 
 
 
Goodwill acquired
(Note 3)
     14,197        —         —         14,197  
  
 
 
    
 
 
    
 
 
    
 
 
 
Balance at December 31, 2025
     31,185        1,777        3,821        36,783  
  
 
 
    
 
 
    
 
 
    
 
 
 
Balance at December 31, 2025, in US$
     4,460        254        546        5,260  
  
 
 
    
 
 
    
 
 
    
 
 
 
Intangible Assets
 
 
  
As of December 31, 2024
 
 
  
Gross carrying
value
 
  
Accumulated
amortization and
impairment
 
  
Net carrying
value
 
 
  
RMB
 
  
RMB
 
  
RMB
 
 
  
(In millions)
 
Trademarks
     966        (683 )       283  
Technology
     1,062        (990 )       72  
Intellectual property right
     1,572        (1,294 )       278  
Others
     489        (350 )       139  
  
 
 
    
 
 
    
 
 
 
     4,089        (3,317 )       772  
  
 
 
    
 
 
    
 
 
 
 
 
  
As of December 31, 2025
 
 
  
Gross carrying
value
 
  
Accumulated
amortization and
impairment
 
  
Net carrying

value
 
 
  
RMB
 
  
RMB
 
  
RMB
 
  
US$
 
 
  
(In millions)
 
Trademarks
     1,391        (902 )      489        70  
Technology and software
     4,574        (1,770 )       2,804        400  
Intellectual property right
     1,434        (1,281 )      153        22  
Others
     646        (201 )      445        64  
  
 
 
    
 
 
    
 
 
    
 
 
 
     8,045        (4,154 )      3,891        556  
  
 
 
    
 
 
    
 
 
    
 
 
 
Amortization expense of intangible assets were RMB403 million, RMB295 million and RMB519 million (US$74 million), for the years ended December 31, 2023, 2024 and 2025, respectively.
Estimated amortization expense relating to the existing intangible assets with finite lives for each of the next five years is as follow:
 

 
  
RMB
 
  
US$
 
 
  
 
 
  
 
 
 
  
(In millions)
 
For the years ending December 31,
  
  
2026
     1,710        245  
2027
     1,499        214  
2028
     243        35  
2029
     206        29  
2030
     150        21