v3.26.1
Segment Reporting
 12 Months Ended
Dec. 31, 2025
Segment Reporting [Abstract]  
Segment Reporting
25.
SEGMENT REPORTING
The Company’s operations are organized into two
segments, consisting of Baidu General Business and iQIYI. Baidu General Business mainly provides online marketing services and others including cloud services. iQIYI produces, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content, in a variety of formats.
The Company derives the results of the segments directly from its internal management reporting system. The CODM reviews the performance of each segment based on its operating results and uses these results to evaluate the performance of, and to allocate resources to, each of the segments. Because substantially all of the Group’s long-lived assets and revenue are located in and derived from the PRC, geographical segments are not presented. The Company does not allocate assets to its segments as the CODM does not evaluate the performance of segments using asset information.
 
 
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31,
2023
.
 
 
  
For the year ended December 31, 2023
 
 
  
Baidu

General
Business
 
  
iQIYI
 
 
Intersegment
eliminations
 
 
Consolidated
 
 
  
RMB
 
  
RMB
 
 
RMB
 
 
RMB
 
 
  
(In millions)
 
Revenue
   
 
103,465
 
   
 
31,873
 
  
 
(740
) 
  
 
134,598
 
  
 
 
     
 
 
    
 
 
    
 
 
  
Costs and expenses:
          
Cost of revenue
      42,592        23,103       (664 )      65,031  
Selling, general and administrative
      19,623        4,014       (118 )      23,519  
Research and development
      22,425        1,767       —        24,192  
Total costs and expenses
   
 
84,640
 
   
 
28,884
 
  
 
(782
) 
  
 
112,742
 
  
 
 
     
 
 
    
 
 
    
 
 
  
Operating income
   
 
18,825
 
   
 
2,989
 
  
 
42
 
  
 
21,856
 
  
 
 
     
 
 
    
 
 
    
 
 
  
Total other income (loss), net
      4,298        (956 )      —        3,342  
  
 
 
     
 
 
    
 
 
    
 
 
  
Income before income taxes
   
 
23,123
 
   
 
2,033
 
  
 
42
 
  
 
25,198
 
Income tax expense
      3,568        81       —        3,649  
  
 
 
     
 
 
    
 
 
    
 
 
  
Net income
   
 
19,555
 
   
 
1,952
 
  
 
42
 
  
 
21,549
 
  
 
 
     
 
 
    
 
 
    
 
 
  
Less: net income attributable to noncontrolling interests
      154        27       1,053       1,234  
  
 
 
     
 
 
    
 
 
    
 
 
  
Net income attributable to Baidu, Inc.
   
 
19,401
 
   
 
1,925
 
  
 
(1,011
) 
  
 
20,315
 
  
 
 
     
 
 
    
 
 
    
 
 
  
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2024.
 
 
  
For the year ended December 31, 2024
 
 
  
Baidu General
Business
 
 
iQIYI
 
 
Intersegment
eliminations
 
 
Consolidated
 
 
  
RMB
 
 
RMB
 
 
RMB
 
 
RMB
 
 
  
(In millions)
 
Revenue
   
 
104,712
 
  
 
29,225
 
  
 
(812
) 
  
 
133,125
 
  
 
 
    
 
 
    
 
 
    
 
 
  
Costs and expenses:
         
Cost of revenue
      44,830       21,954       (682 )      66,102  
Selling, general and administrative
      20,049       3,682       (111 )      23,620  
Research and development
      20,355       1,778       —        22,133  
Total costs and expenses
   
 
85,234
 
  
 
27,414
 
  
 
(793
) 
  
 
111,855
 
  
 
 
    
 
 
    
 
 
    
 
 
  
Operating income
   
 
19,478
 
  
 
1,811
 
  
 
(19
) 
  
 
21,270
 
  
 
 
    
 
 
    
 
 
    
 
 
  
Total other income (loss), net
      8,311       (959 )      —        7,352  
  
 
 
    
 
 
    
 
 
    
 
 
  
Income before income taxes
   
 
27,789
 
  
 
852
 
  
 
(19
) 
  
 
28,622
 
Income tax expense
      4,386       61       —        4,447  
  
 
 
    
 
 
    
 
 
    
 
 
  
Net income
   
 
23,403
 
  
 
791
 
  
 
(19
) 
  
 
24,175
 
  
 
 
    
 
 
    
 
 
    
 
 
  
Less: net income (loss) attributable to noncontrolling interests
      (28 )      27       416       415  
  
 
 
    
 
 
    
 
 
    
 
 
  
Net income attributable to Baidu, Inc.
   
 
23,431
 
  
 
764
 
  
 
(435
) 
  
 
23,760
 
  
 
 
    
 
 
    
 
 
    
 
 
  
 
 
The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2025.
 
 
 
For the year ended December 31, 2025
 
 
 
Baidu General
Business
 
 
iQIYI
 
 
Intersegment
eliminations
 
 
Consolidated
 
 
 
RMB
 
 
US$
 
 
RMB
 
 
US$
 
 
RMB
 
 
US$
 
 
RMB
 
 
US$
 
 
 
(In millions)
 
Revenue
  
 
102,485
 
  
 
14,655
 
  
 
27,290
 
  
 
3,902
 
  
 
(696
)
  
 
(99
)
  
 
129,079
 
  
 
18,458
 
 
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Costs and expenses:
                
Cost of revenue
     51,498       7,364       21,541       3,080       (603 )     (86 )     72,436       10,358  
Selling, general and administrative
     22,071       3,156       3,857       552       (85 )     (12 )     25,843       3,696  
Research and development
     18,770       2,684       1,663       238       —        —        20,433       2,922  
Impairment of long-lived assets
     16,190       2,315       —        —        —        —        16,190       2,315  
Total costs and expenses
  
 
108,529
 
  
 
15,519
 
  
 
27,061
 
  
 
3,870
 
  
 
(688
)
  
 
(98
)
  
 
134,902
 
  
 
19,291
 
 
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Operating income (loss)
  
 
(6,044
)
 		  
 
(864
)
 		  
 
229
  
 
32
 
  
 
(8
)
 		  
 
(1
)
 		  
 
(5,823
)
 		  
 
(833
)
 
 
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Total other income (loss), net
     12,828       1,834       (289 )     (41 )     —        —        12,539       1,793  
 
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Income (loss) before income taxes
  
 
6,784
 
  
 
970
 
  
 
(60
)
 		  
 
(9
)
 		  
 
(8
)
  
 
(1
)
  
 
6,716
 
  
 
960
 
 
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Income tax expense
     1,115       159       144       21       —        —        1,259       180  
 
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Net income (loss)
  
 
5,669
 
  
 
811
 
  
 
(204
)
  
 
(30
)
  
 
(8
)
  
 
(1
)
  
 
5,457
 
  
 
780
 
 
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Less: net income (loss) attributable to noncontrolling interests
     (22 )     (3 )     3       —        (113 )     (16 )     (132 )     (19 )
 
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Net income (loss) attributable to Baidu, Inc.
  
 
5,691
 
  
 
814
 
  
 
(207
)
  
 
(30
)
  
 
105
 
  
 
15
 
  
 
5,589
 
  
 
799
 
 
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
The following table presents the Group’s revenue disaggregated by types of products or services:
 
 
  
For the years ended December 31,
 
 
  
2023
 
  
2024
 
  
2025
 
  
2025
 
 
  
RMB
 
  
RMB
 
  
RMB
 
  
US$
 
 
  
(In millions)
 
Online marketing services
      81,203       78,563       67,837        9,701  
Others
(i)
      53,395       54,562       61,242        8,757  
  
 
 
    
 
 
    
 
 
     
 
 
  
Revenue
   
 
134,598
 
  
 
133,125
 
  
 
129,079
 
   
 
18,458
 
  
 
 
    
 
 
    
 
 
     
 
 
  
 
(i)
Others mainly include revenue from cloud services and iQIYI’s video membership services.