| Schedule of Operating Expenses |
Sales and marketing expenses | | | | | | | | | | | | | | | | | | | Year ended December 31, | | 2025 | | 2024 | | 2023 | | People costs | 32,729 | | | 25,838 | | | 22,334 | | | Employees' bonuses related to acquisition (Note 5) | 2,263 | | | — | | | 368 | | | Restructuring costs | 399 | | | — | | | — | | | External marketing expenses | 11,476 | | | 6,564 | | | 6,083 | | | External content | 3,245 | | | 3,195 | | | 3,666 | | | Amortization of acquired intangible assets | 7,241 | | | 3,301 | | | 521 | | | Share-based payment expense | 1,411 | | | 931 | | | 359 | | | Software and subscriptions | 2,372 | | | 785 | | | 855 | | | Hosting and website content | 588 | | | 526 | | | 647 | | | Other | 1,279 | | | 757 | | | 498 | | | Total sales and marketing expenses | 63,003 | | | 41,897 | | | 35,331 | |
Technology expenses | | | | | | | | | | | | | | | | | | | Year ended December 31, | | 2025 | | 2024 | | 2023 | | People costs | 12,831 | | | 9,543 | | | 7,541 | | | Employees' bonuses related to acquisition (Note 5) | 1,251 | | | — | | | — | | | Software and subscriptions | 2,397 | | | 1,569 | | | 1,131 | | | | | | | | | Amortization of internally developed intangibles | 2,031 | | | 1,278 | | | 885 | | | Amortization of acquired technology and software | 3,320 | | | — | | | — | | | Share-based payment expense | 318 | | | 183 | | | 42 | | | Hosting costs | 1,143 | | | 437 | | | 307 | | | Consultancy fees | 1,054 | | | 559 | | | 14 | | | Other | 444 | | | 380 | | | 367 | | | Total technology expenses | 24,789 | | | 13,949 | | | 10,287 | |
General and administrative expenses | | | | | | | | | | | | | | | | | | | Year ended December 31, | | 2025 | | 2024 | | 2023 | | People costs | 13,528 | | | 13,108 | | | 10,802 | | | Share-based payment and related expenses | 5,208 | | | 3,839 | | | 3,386 | | | Legal and consultancy fees | 5,479 | | | 3,771 | | | 4,096 | | | Secondary offering related costs | — | | | — | | | 733 | | | Acquisition related costs | 1,482 | | | 2,151 | | | 821 | | | | | | | | | Employees’ bonuses related to offering | — | | | — | | | 201 | | | Restructuring costs | 63 | | | — | | | — | | | | | | | | | | | | | | | Insurance | 433 | | | 417 | | | 581 | | | Short-term leases | 83 | | | 317 | | | 567 | | | Amortization of right-of-use assets | 1,221 | | | 847 | | | 436 | | | Depreciation of property and equipment | 606 | | | 376 | | | 246 | | | | | | | | | | | | | | | Software and subscriptions | 1,937 | | | 1,240 | | | 959 | | | | | | | | | Other | 2,129 | | | 1,579 | | | 1,463 | | | Total general and administrative expenses | 32,169 | | | 27,645 | | | 24,291 | |
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