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STOCKHOLDERS EQUITY - Schedule of Stock Options (Details) - Class D Common Stock - 2019 Equity and Performance Incentive Plan - Employee Stock Option - USD ($)
 12 Months Ended
Dec. 31, 2025
Dec. 31, 2024
Dec. 31, 2023
Number of options      
Number of Options, Outstanding at Beginning of Year (in shares) 543,672 522,414  
Number of Options, Grants (in shares) 67,889 142,804  
Number of Options, Exercised (in shares) 0 0  
Number of Options, Forfeited/cancelled/expired/settled (in shares) (21,476) (121,546)  
Number of Options, Outstanding at End of Year (in shares) 590,085 543,672 522,414
Number of Options, Vested and expected to vest (in shares) 590,085    
Number of Options, Unvested (in shares) 10,707    
Number of Options, Exercisable (in shares) 579,378    
Weighted-Average Exercise Price      
Weighted-Average Exercise Price, Outstanding at Beginning of Year (in dollars per share) $ 28.27 $ 29.04  
Weighted-Average Exercise Price, Grants (in dollars per share) 7.31 23.82  
Weighted-Average Exercise Price, Exercised (in dollars per share) 0 0  
Forfeited/cancelled/expired/settled (in dollars per share) 26.36 26.32  
Weighted-Average Exercise Price, Balance at End of Year (in dollars per share) 25.90 $ 28.27 $ 29.04
Weighted-Average Exercise Price, Vested and expected to vest (in dollars per share) 25.90    
Weighted-Average Exercise Price, Unvested (in dollars per share) 6.94    
Weighted-Average Exercise Price, Exercisable (in dollars per share) $ 26.25    
Weighted-Average Remaining Contractual Term, Outstanding (in years) 5 years 9 months 21 days 6 years 5 months 8 days 5 years 3 months 10 days
Weighted-Average Remaining Contractual Term, Vested and expected to vest (in years) 5 years 9 months 21 days    
Weighted-Average Remaining Contractual Term, Unvested (in years) 9 years 7 months 13 days    
Weighted-Average Remaining Contractual Term, Exercisable (in years) 5 years 8 months 26 days    
Aggregate Intrinsic Value, Outstanding $ 102,442 $ 0 $ 5,021,952
Aggregate Intrinsic Value, Vested and expected to vest 17,658    
Aggregate Intrinsic Value, Unvested 17,658    
Aggregate Intrinsic Value, Exercisable $ 84,784