| Accrued Liabilities and Other Payables |
15. | Accrued Liabilities and Other Payables |
The following is a summary of accrued liabilities and other payables as of December 31, 2024 and 2025 (in thousands): | | | | | | | December 31, | | December 31, | | | 2024 | | 2025 | | | RMB | | RMB | Customer deposits on NetEase Pay accounts | | 3,884,420 | | 5,499,283 | Marketing expenses and promotion materials | | 3,161,538 | | 3,108,647 | Content cost | | 1,976,929 | | 2,046,162 | Accrued fixed assets related payables | | 1,012,438 | | 668,144 | Accrued revenue sharing | | 935,818 | | 1,179,619 | Professional fees and technical charges | | 925,419 | | 887,167 | Deferred government grants | | 460,360 | | 468,434 | Administrative expenses and other staff related cost | | 417,286 | | 433,653 | Server and bandwidth service fees | | 192,942 | | 215,936 | Accrued freight and warehousing charge | | 58,936 | | 45,561 | Acquisition considerations | | 13,544 | | 11,751 | Customer refund for licensed games | | 5,524 | | 5,524 | Others | | 1,183,878 | | 1,379,891 | | | 14,229,032 | | 15,949,772 |
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