Expenses by nature - Summary of expenses by nature selling and marketing expenses (Detail) - TRY (₺) ₺ in Thousands |
12 Months Ended | ||
|---|---|---|---|
Dec. 31, 2025 |
Dec. 31, 2024 |
Dec. 31, 2023 |
|
| Attribution of expenses by nature to their function | |||
| Employee benefit expenses | ₺ (35,728,385) | ₺ (34,785,493) | ₺ (26,870,934) |
| Selling and marketing expenses | |||
| Attribution of expenses by nature to their function | |||
| Employee benefit expenses | (7,888,200) | (7,640,468) | (5,933,094) |
| Marketing expenses | (6,668,587) | (5,410,651) | (3,722,422) |
| Selling expenses | (1,495,726) | (689,966) | (579,633) |
| Others | (828,209) | (589,895) | (503,391) |
| Operating expense | ₺ (16,880,722) | ₺ (14,330,980) | ₺ (10,738,540) |