| Goodwill and Intangible Assets, Net |
10.
Goodwill and Intangible Assets, Net
The
following is a summary of goodwill by reportable segment as of and for the year ended December 31, 2025:
Summary of Goodwill
| | |
Banzai
Operating Co. | | |
Vidello | | |
OpenReel | | |
Consolidated | |
| Goodwill – December 31, 2024 | |
$ | 2,171,526 | | |
$ | — | | |
$ | 16,800,949 | | |
$ | 18,972,475 | |
| Additions
to goodwill (Note 4) | |
| — | | |
| 3,019,246 | | |
| — | | |
| 3,019,246 | |
| Goodwill – December 31, 2025 | |
$ | 2,171,526 | | |
$ | 3,019,246 | | |
$ | 16,800,949 | | |
$ | 21,991,721 | |
Intangible
Assets
Intangible
assets subject to amortization consist of the following:
Schedule
of Identifiable Intangible Assets Subject to Amortization
| | |
Estimated
Useful Life (years): | |
December
31, 2025 | |
| Customer relationships | |
6 - 7 | |
$ | 1,139,710 | |
| Trade name | |
10 - 15 | |
| 1,637,100 | |
| Technology | |
6 - 8 | |
| 6,425,010 | |
| Intangible assets, gross | |
| |
| 9,201,820 | |
| Less: Accumulated amortization | |
| |
| (1,174,429 | ) |
| Intangible assets, net | |
| |
$ | 8,027,391 | |
Total
amortization expense related to intangible assets was $1,146,066 for the year ended December 31,
2025. Expected amortization expense is as follows:
Schedule
of Expected Amortization Expense
| | |
| | |
| 2026 | |
$ | 1,214,920 | |
| 2027 | |
| 1,214,920 | |
| 2028 | |
| 1,214,920 | |
| 2029 | |
| 1,214,920 | |
| 2030 | |
| 1,205,547 | |
| Thereafter | |
| 1,962,162 | |
| Total | |
$ | 8,027,391 | |
|