v3.26.1
Related party transactions (Details)
¥ in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2025
CNY (¥)
Dec. 31, 2025
USD ($)
Dec. 31, 2024
CNY (¥)
Dec. 31, 2023
CNY (¥)
Dec. 31, 2025
USD ($)
Related party transactions          
Net revenues ¥ 9,945,483 $ 1,422,186 ¥ 9,422,229 ¥ 8,812,013  
Amounts due from related parties ¥ 6,235   ¥ 7,021   $ 892
Other Receivable, after Allowance for Credit Loss, Current, Related Party, Type [Extensible Enumeration] Related Party   Related Party   Related Party
Other current liabilities ¥ 1,532   ¥ 5,369   $ 219
Other Liability, Current, Related Party [Extensible Enumeration] Related Party   Related Party   Related Party
Related Party          
Related party transactions          
Net revenues ¥ 14,039   ¥ 92,330 113,288  
Others          
Related party transactions          
Net revenues     192 1,210  
Fees paid     1,418 4,586  
Amounts due from related parties 2   3    
Other current liabilities ¥ 445   2,245    
Alibaba Group Holding Limited | Baozun Inc.          
Related party transactions          
Total issued shares 14.40%       14.40%
Alibaba Group Holding Limited | Warehousing Service Revenue | Related Party          
Related party transactions          
Net revenues     50,553 70,566  
Alibaba Group Holding Limited | Store Operation Service | Related Party          
Related party transactions          
Net revenues     2,210 5,728  
Alibaba Group Holding Limited | I T Service | Related Party          
Related party transactions          
Fees paid     4,860 12,755  
Alibaba Group Holding Limited | Logistic Service | Related Party          
Related party transactions          
Fees paid     7,153 38,373  
Alibaba Group Holding Limited | Marketing and Platform Service | Related Party          
Related party transactions          
Fees paid     167,356 278,938  
Alibaba Group Holding Limited | Purchase of Product | Related Party          
Related party transactions          
Net revenues     2,779 8,607  
Hangzhou Juxi Technology Co., Ltd. | Outsourcing Labor Cost | Related Party          
Related party transactions          
Fees paid     203 6,493  
Beijing Pengtai Baozun E-commerce Co., Ltd. | Store Operation Service | Related Party          
Related party transactions          
Net revenues     2,079 5,232  
Beijing Pengtai Baozun E-commerce Co., Ltd. | I T Service | Related Party          
Related party transactions          
Net revenues ¥ 163        
Signify Lighting Technology (Shanghai) Co., Ltd.          
Related party transactions          
Amounts due from related parties 57   1,383    
Signify Lighting Technology (Shanghai) Co., Ltd. | Store Operation Service | Related Party          
Related party transactions          
Net revenues 1,507   3,942 6,493  
Shanghai Kewei E-commerce Co., Ltd. | Store Operation Service | Related Party          
Related party transactions          
Net revenues       2,985  
Shanghai Kewei E-commerce Co., Ltd. | Marketing and Platform Service | Related Party          
Related party transactions          
Fees paid       16,337  
Jiangsu Creaway Supply Chain Management Co., Ltd.          
Related party transactions          
Amounts due from related parties 5,809   4,610    
Other current liabilities 1,087   3,124    
Jiangsu Creaway Supply Chain Management Co., Ltd. | Logistic Service | Related Party          
Related party transactions          
Fees paid 7,307   5,429 2,902  
Service fees advanced 390   647 1,330  
Creaway, revenue collected | Logistic Service | Related Party          
Related party transactions          
Net revenues 558   10,926 12,814  
Creaway, revenue generated | Logistic Service | Related Party          
Related party transactions          
Net revenues 9,333   18,180 1,363  
Baobida IOT Technology (Suzhou) Co., Ltd | Logistic Service | Related Party          
Related party transactions          
Fees paid       718  
Aoxue Culture Communication (Beijing) Co., Ltd          
Related party transactions          
Amounts due from related parties 365   1,023    
Aoxue Culture Communication (Beijing) Co., Ltd | Store Operation Service | Related Party          
Related party transactions          
Net revenues 2,478   2,771 1,522  
Changsha Benwei Fresh Food Brand Management Co., Ltd          
Related party transactions          
Amounts due from related parties ¥ 2   2    
Changsha Benwei Fresh Food Brand Management Co., Ltd | Store Operation Service | Related Party          
Related party transactions          
Net revenues     ¥ 1,477 ¥ 5,375