CONSOLIDATED STATEMENTS OF OPERATIONS ¥ in Thousands, $ in Thousands |
12 Months Ended | |||
|---|---|---|---|---|
|
Dec. 31, 2025
CNY (¥)
¥ / shares
|
Dec. 31, 2025
USD ($)
$ / shares
|
Dec. 31, 2024
CNY (¥)
¥ / shares
|
Dec. 31, 2023
CNY (¥)
¥ / shares
|
|
| Net revenues | ||||
| Net revenues | ¥ 9,945,483 | $ 1,422,186 | ¥ 9,422,229 | ¥ 8,812,013 |
| Operating expenses: | ||||
| Cost of products | (2,576,012) | (368,365) | (2,473,804) | (2,409,110) |
| Fulfillment | (2,309,755) | (330,291) | (2,461,591) | (2,507,306) |
| Sales and marketing | (3,847,237) | (550,148) | (3,380,724) | (2,829,016) |
| Technology and content | (463,206) | (66,238) | (550,289) | (505,203) |
| General and administrative | (751,627) | (107,481) | (719,157) | (855,914) |
| Other operating income, net | 77,304 | 11,054 | 55,445 | 123,368 |
| Impairment of goodwill | (18,395) | (2,630) | (6,934) | (35,212) |
| Total operating expenses | (9,888,928) | (1,414,099) | (9,537,054) | (9,018,393) |
| (Loss) Income from operations | 56,555 | 8,087 | (114,825) | (206,380) |
| Other income (expenses): | ||||
| Interest income | 58,556 | 8,373 | 68,752 | 82,113 |
| Interest expense | (44,572) | (6,374) | (38,987) | (41,344) |
| Unrealized investment (loss) gain | (16,574) | (2,370) | 4,851 | (68,031) |
| Gain on disposal of investments | 562 | 80 | ||
| Gain (loss) on disposal/acquisition of subsidiaries | (36,262) | (5,185) | 0 | 631 |
| Impairment loss of investments | (213,406) | (30,517) | (14,403) | 0 |
| Exchange loss | (3,718) | (532) | (10,213) | (8,530) |
| Fair value change on financial instruments | (1,904) | (272) | 11,838 | 24,515 |
| Loss before income tax and share of income (loss) in equity method investments | (200,763) | (28,710) | (92,987) | (217,026) |
| Income tax expense | (9,907) | (1,417) | (20,739) | (12,003) |
| Share of income (loss) in equity method investments | 11,090 | 1,586 | (24,658) | 6,253 |
| Net loss | (199,580) | (28,541) | (138,384) | (222,776) |
| Net (income) loss attributable to non-controlling interests | (23,374) | (3,342) | 1,990 | (9,677) |
| Net income attributable to redeemable non-controlling interests | (19,146) | (2,738) | (48,804) | (45,969) |
| Net loss attributable to ordinary shareholders of Baozun Inc. | ¥ (242,100) | $ (34,621) | ¥ (185,198) | ¥ (278,422) |
| Net loss per share attributable to ordinary shareholders of Baozun Inc.: | ||||
| Basic (in dollars per share) | (per share) | ¥ (1.4) | $ (0.2) | ¥ (1.03) | ¥ (1.56) |
| Diluted (in dollars per share) | (per share) | (1.4) | (0.2) | (1.03) | (1.56) |
| Net loss per American depositary shares ("ADS") attributable to ordinary shareholders of Baozun Inc.: | ||||
| Basic (in dollars per share) | (per share) | (4.19) | (0.6) | (3.09) | (4.68) |
| Diluted (in dollars per share) | (per share) | ¥ (4.19) | $ (0.6) | ¥ (3.09) | ¥ (4.68) |
| Product sales | ||||
| Net revenues | ||||
| Net revenues | ¥ 3,849,559 | $ 550,480 | ¥ 3,466,928 | ¥ 3,357,202 |
| Service | ||||
| Net revenues | ||||
| Net revenues | ¥ 6,095,924 | $ 871,706 | ¥ 5,955,301 | ¥ 5,454,811 |
| X | ||||||||||
- References No definition available.
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- Definition The amount of net income (loss) for the period per each American Depositary Share ("ADS") outstanding during the reporting period. No definition available.
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- Definition The amount of net income (loss) for the period available to American Depositary Share ("ADS") outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of shares for all dilutive potential shares outstanding during the reporting period. No definition available.
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- References No definition available.
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- Definition Amount of gain (loss) on sale or disposal of an equity method investment. No definition available.
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- Definition Amount of expense (income) related to adjustment to fair value of financial instruments. No definition available.
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- Definition Amount of costs incurred to operate and staff fulfillment and customer service centers, including buying, receiving, inspecting, and warehousing inventories; picking, packaging and preparing customer orders for shipment; payment processing and related transaction costs. Fulfillment costs also include amounts paid to third parties that assist us in fulfillment and customer service operations. No definition available.
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- Definition Amount of gain (loss) on sale or disposal and/or acquisition of subsidiaries. No definition available.
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- Definition Amount of loss incurred from impairment of investments. No definition available.
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- Definition Amount of payroll and related expenses for employees involved in platform development, editorial content, and systems support, as well as costs and depreciation associated with the computing, storage and telecommunications infrastructure. No definition available.
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- Definition The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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- Definition Total costs of sales and operating expenses for the period. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- References No definition available.
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- Definition The amount of net income (loss) for the period per each share of common stock or unit outstanding during the reporting period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The amount of net income (loss) for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount, before tax, of realized and unrealized gain (loss) from foreign currency transaction. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount of impairment loss from asset representing future economic benefit arising from other asset acquired in business combination or from joint venture formation or both, that is not individually identified and separately recognized. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount of income (loss) from continuing operations before deduction of income tax expense (benefit) and income (loss) attributable to noncontrolling interest, and addition of income (loss) from equity method investments. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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- Definition Amount of income (loss) for proportionate share of equity method investee's income (loss). Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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- Definition Amount of interest expense classified as nonoperating. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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- Definition Amount before accretion (amortization) of purchase discount (premium) of interest income on nonoperating securities. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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- Definition Portion of net income (loss) attributable to nonredeemable noncontrolling interest. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount of Net Income (Loss) attributable to redeemable noncontrolling interest. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- References No definition available.
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- Definition The net result for the period of deducting operating expenses from operating revenues. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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- Definition The net amount of other operating income and expenses, the components of which are not separately disclosed on the income statement, from items that are associated with the entity's normal revenue producing operations. No definition available.
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- Definition The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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- References No definition available.
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- Definition The aggregate total amount of expenses directly related to the marketing or selling of products or services. No definition available.
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- Definition Amount of unrealized gain (loss) on investment. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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