Period of agreement term

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- Definition

The percentage of equity interest held by a related party in a specified entity as of the reporting date.

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- Definition

Weighted Average Foreign exchange rate used to translate amounts denominated in functional currency to reporting currency.

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- Definition

Intial term represents the renewal period.

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- Definition

Significant Accounting Policies [Line Items]

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- Definition

Represents the contributed percentage of the Variable Interest Entity's (VIE) in assets.

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No definition available.

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Represents the contributed percentage of the Variable Interest Entity's (VIE) in Liabilities.

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No definition available.

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- Definition

Represents the contributed percentage of the Variable Interest Entity's (VIE) in sales revenue.

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No definition available.

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- Definition

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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- Definition

The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets.

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- Definition

The reporting currency-denominated asset value.

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- Definition

Useful life of finite-lived intangible assets, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

+ References

No definition available.

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Remaining amortization period of finite-lived intangible assets, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

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- Definition

Amount of increase (decrease) in income from government assistance, classified as operating.

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Indicates line item in statement of income or comprehensive income that includes increase (decrease) in income from government assistance, classified as operating.

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- Definition

The aggregate amount of write-downs for impairments recognized during the period for long lived assets held for use (including those held for disposal by means other than sale).

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- Definition

Sum of the carrying values as of the balance sheet date of the portions of long-term notes payable due within one year or the operating cycle if longer.

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- Definition

Number of operating segments. An operating segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating to transactions with other components of the same enterprise), (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker to make decisions about resources to be allocated to the segment and assess its performance, and (c) for which discrete financial information is available. An operating segment may engage in business activities for which it has yet to earn revenues, for example, start-up operations may be operating segments before earning revenues.

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- Definition

Reflects the total carrying amount as of the balance sheet date of debt having initial terms less than one year or the normal operating cycle, if longer.

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- Definition

Amount of investments including trading securities, available-for-sale securities, held-to-maturity securities, and short-term investments classified as other and current.

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Summary of Significant Principal Accounting Policies (Narrative) (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2025 CNY (¥) segment	Dec. 31, 2024 CNY (¥)	Dec. 31, 2023 CNY (¥)	Dec. 31, 2025 USD ($)
Summary of Significant Principal Accounting Policies
Short-term loans	¥ 1,207,773	¥ 1,220,957		$ 172,709
Notes payable	335,171	461,179		47,929
Amount of cash and cash equivalents, restricted cash and short-term investments denominated in currency subject to risk	¥ 2,149,288	2,064,158
Foreign currency exchange rate weighted average translation rate	6.9931
Short-term Investments	¥ 1,747,032	1,271,618		$ 249,822
Impairment of long-lived assets	0	0	¥ 0
Advertising expense	2,248,670	1,684,828	1,249,110
Income from government subsidies	¥ 60,665	¥ 63,463	¥ 92,895
Government Assistance, Operating Income, Increase (Decrease), Statement of Income or Comprehensive Income [Extensible Enumeration]	Other Operating Income (Expense), Net	Other Operating Income (Expense), Net	Other Operating Income (Expense), Net
Amortization of Intangible Assets	¥ 70,839	¥ 84,569	¥ 83,799
Number of operating segments \| segment	2
Exclusive Technology Service Agreement \| Shanghai Zunyi
Summary of Significant Principal Accounting Policies
Agreement term (in years)	20 years
Shanghai Zunyi Business Consulting Ltd. \| Founder
Summary of Significant Principal Accounting Policies
Equity ownership percentage	80.00%
Mr. Vincent Wenbin Qiu \| Founder
Summary of Significant Principal Accounting Policies
Equity ownership percentage	20.00%
Shanghai Baozun E-commerce Limited
Summary of Significant Principal Accounting Policies
Initial term	20 years
VIE
Summary of Significant Principal Accounting Policies
Contribution percentage in consolidated net revenues	4.39%	5.62%	6.22%
Contribution percentage in consolidated total assets	1.79%	1.80%		1.79%
Contribution percentage in consolidated total liabilities	3.50%	4.92%		3.50%
Short-term loans	¥ 77,000	¥ 99,694
Notes payable	35,077	82,817
Asset Pledged as Collateral [Member] \| Bank borrowings
Summary of Significant Principal Accounting Policies
Short-term Investments	¥ 245,000
Land use right
Summary of Significant Principal Accounting Policies
Intangible asset, useful life	44 years			44 years
Amortization of Intangible Assets	¥ 1,026	¥ 1,026	¥ 1,026
Remaining useful life	36 years			36 years