v3.26.1
Long term investments - Schedule of investments in equity method investees (Details) - CNY (¥)
¥ in Thousands
Dec. 31, 2025
Dec. 31, 2024
Long-term investments    
Carrying value of Equity method investment ¥ 129,705 ¥ 136,080
Beijing Pengtai Baozun E-commerce Co., Ltd.    
Long-term investments    
Carrying value of Equity method investment 51,767 55,553
Hunter Gcsea Limited    
Long-term investments    
Carrying value of Equity method investment 76,968 76,945
Others    
Long-term investments    
Carrying value of Equity method investment ¥ 970 ¥ 3,582