v3.26.1
Goodwill impairment - Additional Information (Details)
¥ in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2025
CNY (¥)
Dec. 31, 2025
USD ($)
Dec. 31, 2024
CNY (¥)
Dec. 31, 2023
CNY (¥)
Dec. 31, 2025
USD ($)
Changes in goodwill          
Impairment of goodwill ¥ 18,395 $ 2,630 ¥ 6,934 ¥ 35,212  
Goodwill 274,326   362,399   $ 39,228
Brand Management          
Changes in goodwill          
Goodwill 0        
E-Commerce          
Changes in goodwill          
Impairment of goodwill 18,395   6,934 35,212  
Goodwill 274,326   ¥ 362,399 ¥ 312,464  
E-Commerce | Baozun          
Changes in goodwill          
Impairment of goodwill ¥ 18,395