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  <xsd:element name="OutsourcingLaborCostMember" id="bzun_OutsourcingLaborCostMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="StockIssuedDuringPeriodValueStockOptionsExercisedAndRestrictedStockUnitsVested" id="bzun_StockIssuedDuringPeriodValueStockOptionsExercisedAndRestrictedStockUnitsVested" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" />
  <xsd:element name="IncreaseDecreaseInRightOfUseAssets" id="bzun_IncreaseDecreaseInRightOfUseAssets" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" />
  <xsd:element name="IncreaseDecreaseInOperatingLeaseLiabilities" id="bzun_IncreaseDecreaseInOperatingLeaseLiabilities" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" />
  <xsd:element name="LineOfCreditFacilityUsedToIssueLetterOfGuarantee" id="bzun_LineOfCreditFacilityUsedToIssueLetterOfGuarantee" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" />
  <xsd:element name="PlaceOfIncorporation" id="bzun_PlaceOfIncorporation" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="SupplierTwoMember" id="bzun_SupplierTwoMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="RightOfUseAssetsObtainedInExchangeForLeaseLiabilitiesAbstract" id="bzun_RightOfUseAssetsObtainedInExchangeForLeaseLiabilitiesAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="RedeemableNoncontrollingInterestsPolicyPolicyTextBlock" id="bzun_RedeemableNoncontrollingInterestsPolicyPolicyTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ProfitsTaxRate" id="bzun_ProfitsTaxRate" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" />
  <xsd:element name="ProfitsTaxRatePercentage" id="bzun_ProfitsTaxRatePercentage" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ExerciseOfPutOptionPercentageOfEquityInterestTransferrable" id="bzun_ExerciseOfPutOptionPercentageOfEquityInterestTransferrable" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="instant" />
  <xsd:element name="ComprehensiveIncomeLossNetOfTaxAttributableToRedeemableNoncontrollingInterest" id="bzun_ComprehensiveIncomeLossNetOfTaxAttributableToRedeemableNoncontrollingInterest" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" />
  <xsd:element name="ComprehensiveIncomeLossNetOfTaxAttributableToNonRedeemableNoncontrollingInterest" id="bzun_ComprehensiveIncomeLossNetOfTaxAttributableToNonRedeemableNoncontrollingInterest" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" />
  <xsd:element name="ComprehensiveIncomeLossNetOfTaxAttributableToParent" id="bzun_ComprehensiveIncomeLossNetOfTaxAttributableToParent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" />
  <xsd:element name="IclickInteractiveAsiaGroupLimitedMember" id="bzun_IclickInteractiveAsiaGroupLimitedMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="SharesSubscribed" id="bzun_SharesSubscribed" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="NumberOfVotesPerShare" id="bzun_NumberOfVotesPerShare" type="xbrli:integerItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="SignifyLightingTechnologyShanghaiCo.LtdMember" id="bzun_SignifyLightingTechnologyShanghaiCo.LtdMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="NumberOfAmericanDepositarySharesPerOrdinaryShare" id="bzun_NumberOfAmericanDepositarySharesPerOrdinaryShare" type="xbrli:sharesItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="PercentageOfInterestOfTotalOutstandingShares" id="bzun_PercentageOfInterestOfTotalOutstandingShares" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="PercentageOfInterestInVotingEquity" id="bzun_PercentageOfInterestInVotingEquity" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="IncomeTaxHolidayIncomeTaxBenefitsPerShareDiluted" id="bzun_IncomeTaxHolidayIncomeTaxBenefitsPerShareDiluted" type="dtr-types:perShareItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ScheduleOfWeightedAverageRemainingLeaseTermAndDiscountRateTableTextBlock" id="bzun_ScheduleOfWeightedAverageRemainingLeaseTermAndDiscountRateTableTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ScheduleOfSupplementalCashFlowInformationRelatedToLeasesTableTextBlock" id="bzun_ScheduleOfSupplementalCashFlowInformationRelatedToLeasesTableTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="WeightedAverageRemainingLeaseTermAbstract" id="bzun_WeightedAverageRemainingLeaseTermAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="WeightedAverageDiscountRateAbstract" id="bzun_WeightedAverageDiscountRateAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ShanghaiKeweiECommerceCo.Ltd.Member" id="bzun_ShanghaiKeweiECommerceCo.Ltd.Member" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ShortTermLeasesNotCapitalizedAsRightOfUseAssets" id="bzun_ShortTermLeasesNotCapitalizedAsRightOfUseAssets" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" />
  <xsd:element name="UnrecognizedTaxBenefitsLapseOfApplicableStatuteOfLimitationsPeriod" id="bzun_UnrecognizedTaxBenefitsLapseOfApplicableStatuteOfLimitationsPeriod" type="xbrli:durationItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="UnrecognizedTaxBenefitsLapseOfApplicableStatuteOfLimitationsExtendedPeriod" id="bzun_UnrecognizedTaxBenefitsLapseOfApplicableStatuteOfLimitationsExtendedPeriod" type="xbrli:durationItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="UnrecognizedTaxBenefitsUnderReltaedPartyTransactionLapseOfApplicableStatuteOfLimitationsPeriod" id="bzun_UnrecognizedTaxBenefitsUnderReltaedPartyTransactionLapseOfApplicableStatuteOfLimitationsPeriod" type="xbrli:durationItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="InitialTerm" id="bzun_InitialTerm" type="xbrli:durationItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="HangzhouBaichenTechnologyCo.ltd.Member" id="bzun_HangzhouBaichenTechnologyCo.ltd.Member" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="MorefunMember" id="bzun_MorefunMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="MergersAndAcquisitionsPayablesCurrent" id="bzun_MergersAndAcquisitionsPayablesCurrent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:balance="credit" xbrli:periodType="instant" />
  <xsd:element name="ServiceExpensesAdvancedByRelatedParties" id="bzun_ServiceExpensesAdvancedByRelatedParties" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" />
  <xsd:element name="JiangsuCreawaySupplyChainManagementCo.Ltd.Member" id="bzun_JiangsuCreawaySupplyChainManagementCo.Ltd.Member" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="IncreaseDecreaseInNonControllingInterest" id="bzun_IncreaseDecreaseInNonControllingInterest" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" />
  <xsd:element name="BaotongInc.Member" id="bzun_BaotongInc.Member" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="BrandMember" id="bzun_BrandMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ScheduleOfIntangibleAssetUsefulLivesTableTextBlock" id="bzun_ScheduleOfIntangibleAssetUsefulLivesTableTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="CommonAndTreasurySharesAbstract" id="bzun_CommonAndTreasurySharesAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="CommonAndTreasurySharesTextBlock" id="bzun_CommonAndTreasurySharesTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="EquityMethodInvestmentRealizedGainLossOnDisposals" id="bzun_EquityMethodInvestmentRealizedGainLossOnDisposals" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" />
  <xsd:element name="FosunFashionGroupCaymanLimitedMember" id="bzun_FosunFashionGroupCaymanLimitedMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="CainiaoNetworkMember" id="bzun_CainiaoNetworkMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="TaxEffectRelatingToInvestment" id="bzun_TaxEffectRelatingToInvestment" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" />
  <xsd:element name="OtherInvestmentsInEquityMethodInvesteesMember" id="bzun_OtherInvestmentsInEquityMethodInvesteesMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="DeferredTaxAssetsImpairmentOfEquityInvestments" id="bzun_DeferredTaxAssetsImpairmentOfEquityInvestments" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:balance="debit" xbrli:periodType="instant" />
  <xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedOptionsExercisableWeightedAverageGrantDateFairValue" id="bzun_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedOptionsExercisableWeightedAverageGrantDateFairValue" type="dtr-types:perShareItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="TreasuryStockPolicyTextBlock" id="bzun_TreasuryStockPolicyTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="BasicAndDilutedEarningsPerShareAbstract" id="bzun_BasicAndDilutedEarningsPerShareAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="WeightedAverageNumberOfShareOutstandingAbstract" id="bzun_WeightedAverageNumberOfShareOutstandingAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedOptionsExercisedWeightedAverageGrantDateFairValue" id="bzun_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsNonvestedOptionsExercisedWeightedAverageGrantDateFairValue" type="dtr-types:perShareItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="EquityMethodInvestmentRealizedGainLossOnDisposalsOfSubsidiaries" id="bzun_EquityMethodInvestmentRealizedGainLossOnDisposalsOfSubsidiaries" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:balance="credit" xbrli:periodType="duration" />
  <xsd:element name="OrdinarySharesAndTreasuryStockTable" id="bzun_OrdinarySharesAndTreasuryStockTable" type="xbrli:stringItemType" substitutionGroup="xbrldt:hypercubeItem" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="OrdinarySharesAndTreasuryStockLineItems" id="bzun_OrdinarySharesAndTreasuryStockLineItems" type="xbrli:stringItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="AoxueCultureCommunicationBeijingCo.LtdMember" id="bzun_AoxueCultureCommunicationBeijingCo.LtdMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ChangshaBenweiFreshFoodBrandManagementCo.LtdMember" id="bzun_ChangshaBenweiFreshFoodBrandManagementCo.LtdMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ShanghaiMansenBrandManagementCo.LtdMember" id="bzun_ShanghaiMansenBrandManagementCo.LtdMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="OthersMember" id="bzun_OthersMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="BaobidaIotTechnologySuzhouCo.LtdMember" id="bzun_BaobidaIotTechnologySuzhouCo.LtdMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ShareIncentivePlan2022Member" id="bzun_ShareIncentivePlan2022Member" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ScenarioShareBasedPaymentArrangementImmediateVestingAfterGrantDateMember" id="bzun_ScenarioShareBasedPaymentArrangementImmediateVestingAfterGrantDateMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="BaozunMember" id="bzun_BaozunMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" abstract="true" nillable="true" xbrli:periodType="duration" />
  <xsd:element name="ImpairmentLossOfInvestments" id="bzun_ImpairmentLossOfInvestments" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" abstract="false" nillable="true" xbrli:balance="debit" xbrli:periodType="duration" />
  <xsd:element name="NumberOfBusinessLinesInSegment" id="bzun_NumberOfBusinessLinesInSegment" type="xbrli:integerItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="ECommerceMember" id="bzun_ECommerceMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="BrandManagementMember" id="bzun_BrandManagementMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="AmortizationOfIntangibleAssetsAcquiredFromBusinessCombination" id="bzun_AmortizationOfIntangibleAssetsAcquiredFromBusinessCombination" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="CancellationFeesOfRepurchasedShares" id="bzun_CancellationFeesOfRepurchasedShares" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="GainLossOnDispositionOrAcquisitionOfStockInSubsidiary" id="bzun_GainLossOnDispositionOrAcquisitionOfStockInSubsidiary" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="AdjustmentsToAdditionalPaidInCapitalSettlementOfDerivativeLiabilitiesWithShares" id="bzun_AdjustmentsToAdditionalPaidInCapitalSettlementOfDerivativeLiabilitiesWithShares" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="BaozunBrandManagementLimitedMember" id="bzun_BaozunBrandManagementLimitedMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="WhiteHorseHongkongHoldingLimitedMember" id="bzun_WhiteHorseHongkongHoldingLimitedMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="GapShanghaiCommercialCoLtdMember" id="bzun_GapShanghaiCommercialCoLtdMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="HunterGcseaLimitedMember" id="bzun_HunterGcseaLimitedMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="AbgHunterLlcMember" id="bzun_AbgHunterLlcMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="PaymentsForSettlementOfDerivativeLiability" id="bzun_PaymentsForSettlementOfDerivativeLiability" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="DividendDisclosureAbstract" id="bzun_DividendDisclosureAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="DividendDisclosureTextBlock" id="bzun_DividendDisclosureTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="SharesSettledForDerivativeLiabilityValue" id="bzun_SharesSettledForDerivativeLiabilityValue" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="PaidInCapital" id="bzun_PaidInCapital" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="instant" abstract="false" xbrli:balance="credit" />
  <xsd:element name="BeijingPengtaiMember" id="bzun_BeijingPengtaiMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="SettlementDerivativeLiability" id="bzun_SettlementDerivativeLiability" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="DerivativeLiabilitiesSettled" id="bzun_DerivativeLiabilitiesSettled" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="instant" abstract="false" xbrli:balance="credit" />
  <xsd:element name="AdjustmentsToAdditionalPaidInCapitalSettlementOfDerivativeLiabilitiesWithCainiaoWithSharesOfSubsidiary" id="bzun_AdjustmentsToAdditionalPaidInCapitalSettlementOfDerivativeLiabilitiesWithCainiaoWithSharesOfSubsidiary" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="ZhejiangLocationInformationTechnologyCoLtdMember" id="bzun_ZhejiangLocationInformationTechnologyCoLtdMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="NoncontrollingInterestIncreaseFromReclassificationOfRedeemableNonControllingInterests" id="bzun_NoncontrollingInterestIncreaseFromReclassificationOfRedeemableNonControllingInterests" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="FairValueAdjustmentOfFinancialInstruments" id="bzun_FairValueAdjustmentOfFinancialInstruments" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="BaozunInc.Member" id="bzun_BaozunInc.Member" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="BusinessCombinationPercentageOfInterestToBeAcquired" id="bzun_BusinessCombinationPercentageOfInterestToBeAcquired" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="UponAchievementOf2025PerformanceConditionsMember" id="bzun_UponAchievementOf2025PerformanceConditionsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="UponAchievementOf2026PerformanceConditionsMember" id="bzun_UponAchievementOf2026PerformanceConditionsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="RedeemableNoncontrollingInterestAdjustments" id="bzun_RedeemableNoncontrollingInterestAdjustments" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="RedeemableNoncontrollingInterestReclassification" id="bzun_RedeemableNoncontrollingInterestReclassification" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="DeferredTaxAssetsLease" id="bzun_DeferredTaxAssetsLease" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="instant" abstract="false" xbrli:balance="debit" />
  <xsd:element name="OnlineStoreOperationsMember" id="bzun_OnlineStoreOperationsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="WarehousingAndFulfillmentMember" id="bzun_WarehousingAndFulfillmentMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="DigitalMarketingAndItSolutionsMember" id="bzun_DigitalMarketingAndItSolutionsMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="AccountsReceivableCreditLossReversal" id="bzun_AccountsReceivableCreditLossReversal" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowanceAndOthersPercent" id="bzun_EffectiveIncomeTaxRateReconciliationChangeInDeferredTaxAssetsValuationAllowanceAndOthersPercent" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="LongTermInvestmentsExcludingInvestmentInDebtSecurities" id="bzun_LongTermInvestmentsExcludingInvestmentInDebtSecurities" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="instant" abstract="false" xbrli:balance="debit" />
  <xsd:element name="BusinessCombinationsAndDeconsolidationAbstract" id="bzun_BusinessCombinationsAndDeconsolidationAbstract" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="BusinessCombinationsAndDeconsolidationTextBlock" id="bzun_BusinessCombinationsAndDeconsolidationTextBlock" type="dtr-types:textBlockItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="PercentageOfOwnershipInterestSold" id="bzun_PercentageOfOwnershipInterestSold" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="PercentageOfOwnershipInterestHeld" id="bzun_PercentageOfOwnershipInterestHeld" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="instant" abstract="false" />
  <xsd:element name="RedeemableNonControllingEquityCarryingAmountRollforward" id="bzun_RedeemableNonControllingEquityCarryingAmountRollforward" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="EffectiveIncomeTaxRateReconciliationDeductionResearchAndDevelopmentAmount" id="bzun_EffectiveIncomeTaxRateReconciliationDeductionResearchAndDevelopmentAmount" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="EffectiveIncomeTaxRateReconciliationNonTaxableAndNonDeductibleItemsAmount" id="bzun_EffectiveIncomeTaxRateReconciliationNonTaxableAndNonDeductibleItemsAmount" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="EffectiveIncomeTaxRateReconciliationReturnToProvisionAdjustmentsAmount" id="bzun_EffectiveIncomeTaxRateReconciliationReturnToProvisionAdjustmentsAmount" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="EffectiveIncomeTaxRateReconciliationDeductionResearchAndDevelopmentPercent" id="bzun_EffectiveIncomeTaxRateReconciliationDeductionResearchAndDevelopmentPercent" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="EffectiveIncomeTaxRateReconciliationNonTaxableAndNonDeductibleItemsPercent" id="bzun_EffectiveIncomeTaxRateReconciliationNonTaxableAndNonDeductibleItemsPercent" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="EffectiveIncomeTaxRateReconciliationReturnToProvisionAdjustmentsPercent" id="bzun_EffectiveIncomeTaxRateReconciliationReturnToProvisionAdjustmentsPercent" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="DeferredTaxAssetsOperatingLossCarryforwardsAndTaxCreditCarryforwards" id="bzun_DeferredTaxAssetsOperatingLossCarryforwardsAndTaxCreditCarryforwards" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="instant" abstract="false" xbrli:balance="debit" />
  <xsd:element name="FinancialInformationOfParentCompanyTable" id="bzun_FinancialInformationOfParentCompanyTable" type="xbrli:stringItemType" substitutionGroup="xbrldt:hypercubeItem" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="FinancialInformationOfParentCompanyLineItems" id="bzun_FinancialInformationOfParentCompanyLineItems" type="xbrli:stringItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="AccountsReceivableAllowanceForCreditLossForeignCurrencyTranslation" id="bzun_AccountsReceivableAllowanceForCreditLossForeignCurrencyTranslation" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="NumberOfReportableSegmentsNotDisclosedFlag" id="bzun_NumberOfReportableSegmentsNotDisclosedFlag" type="xbrli:booleanItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="InvestmentsInEquityInvestee" id="bzun_InvestmentsInEquityInvestee" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="instant" abstract="false" xbrli:balance="debit" />
  <xsd:element name="CreawaySupplyChainRevenueCollectedMember" id="bzun_CreawaySupplyChainRevenueCollectedMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="CreawaySupplyChainRevenueGeneratedMember" id="bzun_CreawaySupplyChainRevenueGeneratedMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="FairValueAdjustmentOfFinancialInstrumentsNoncashEffect" id="bzun_FairValueAdjustmentOfFinancialInstrumentsNoncashEffect" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="Additions" id="bzun_Additions" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="SoftwareInternallyDevelopedMember" id="bzun_SoftwareInternallyDevelopedMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="AllocatedShareBasedCompensationExpensePortionRecordedInFulfillment" id="bzun_AllocatedShareBasedCompensationExpensePortionRecordedInFulfillment" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="AllocatedShareBasedCompensationExpensePortionRecordedInSalesAndMarketing" id="bzun_AllocatedShareBasedCompensationExpensePortionRecordedInSalesAndMarketing" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="AllocatedShareBasedCompensationExpensePortionRecordedInTechnologyAndContent" id="bzun_AllocatedShareBasedCompensationExpensePortionRecordedInTechnologyAndContent" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="MinorityInterestDecreaseIncreaseFromRedemptions" id="bzun_MinorityInterestDecreaseIncreaseFromRedemptions" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="ShortTermInvestmentsMeasuredAtFairValuePortion" id="bzun_ShortTermInvestmentsMeasuredAtFairValuePortion" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="instant" abstract="false" xbrli:balance="debit" />
  <xsd:element name="EquityOwnershipPercentageRelatedParty" id="bzun_EquityOwnershipPercentageRelatedParty" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="CoFounderMember" id="bzun_CoFounderMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="Mr.VincentWenbinQiuMember" id="bzun_Mr.VincentWenbinQiuMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="IncrementalAllowanceForCreditLossesDistributorArbitration" id="bzun_IncrementalAllowanceForCreditLossesDistributorArbitration" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="EffectiveIncomeTaxRateReconciliationEffectOfPreferentialTaxBenefitAmount" id="bzun_EffectiveIncomeTaxRateReconciliationEffectOfPreferentialTaxBenefitAmount" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="EffectiveIncomeTaxRateReconciliationEffectOfPreferentialTaxBenefitPercent" id="bzun_EffectiveIncomeTaxRateReconciliationEffectOfPreferentialTaxBenefitPercent" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="EffectiveIncomeTaxRateReconciliationWithholdingTaxAmount" id="bzun_EffectiveIncomeTaxRateReconciliationWithholdingTaxAmount" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="EffectiveIncomeTaxRateReconciliationWithholdingTaxPercent" id="bzun_EffectiveIncomeTaxRateReconciliationWithholdingTaxPercent" type="dtr-types:percentItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
  <xsd:element name="DeferredTaxAssetsLiabilitiesLease" id="bzun_DeferredTaxAssetsLiabilitiesLease" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="instant" abstract="false" xbrli:balance="debit" />
  <xsd:element name="PaymentForBusinessCombinationDeferredConsideration" id="bzun_PaymentForBusinessCombinationDeferredConsideration" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="credit" />
  <xsd:element name="DebtSecuritiesAndEquityMethodInvestments" id="bzun_DebtSecuritiesAndEquityMethodInvestments" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="instant" abstract="false" xbrli:balance="debit" />
  <xsd:element name="DebtSecurityImpairmentLoss" id="bzun_DebtSecurityImpairmentLoss" type="xbrli:monetaryItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" xbrli:balance="debit" />
  <xsd:element name="ExclusiveTechnologyServiceAgreementMember" id="bzun_ExclusiveTechnologyServiceAgreementMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="ShanghaiZunyiMember" id="bzun_ShanghaiZunyiMember" type="dtr-types:domainItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="true" />
  <xsd:element name="AgreementTerm" id="bzun_AgreementTerm" type="xbrli:durationItemType" substitutionGroup="xbrli:item" nillable="true" xbrli:periodType="duration" abstract="false" />
</xsd:schema>
