v3.26.1
Segment reporting (Tables)
12 Months Ended
Dec. 31, 2025
Segment reporting  
Summary of segment information

​

​

​

​

​

Reportable segments

  ​ ​ ​

Operations

​

MINISO brand - Chinese Mainland

​

Design, buying and sale of lifestyle products

​

MINISO brand - Overseas

  ​

Design, buying and sale of lifestyle products

​

TOP TOY brand

  ​

Design, buying and sale of pop toys

​

​

(i)

Segment results and other material items

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

As at December 31, 2024

​

​

MINISO brand

​

​

​

​

​

 ​

​

​

​

​

​

​

​

​

​

​

Unallocated

​

​

​

​

Chinese Mainland

​

Overseas

​

Sub-total

​

TOP TOY brand

​

amounts

​

Total

​

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

Segment assets

​

6,540,003

​

5,575,856

​

12,115,859

​

939,552

​

—

​

13,055,411

Assets relating to construction of headquarters building

 

—

​

—

 

—

​

—

​

2,275,477

​

2,275,477

Assets relating to an investment holding company

 

—

​

—

 

—

​

—

​

2,508,145

​

2,508,145

Apartments for use as staff quarters

 

—

​

—

 

—

​

—

​

229,252

​

229,252

Other unallocated assets

​

—

​

—

​

—

​

—

​

51,843

​

51,843

​

​

​

​

​

​

​

​

​

​

​

​

​

Consolidated total assets

 

​

​

​

​

​

​

​

​

​

​

18,120,128

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Segment liabilities

 

3,738,723

​

3,186,945

​

6,925,668

​

681,475

​

—

​

7,607,143

Liabilities relating to construction of headquarters building

 

—

​

—

​

—

​

—

​

118,507

​

118,507

Other unallocated liabilities

 

—

​

—

​

—

​

—

​

38,956

​

38,956

​

​

​

​

​

​

​

​

​

​

​

​

​

Consolidated total liabilities

​

​

​

​

​

​

​

​

​

​

​

7,764,606

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

As at December 31, 2025

​

​

MINISO brand

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Unallocated

​

​

​

​

Chinese Mainland

​

Overseas

​

Sub-total

​

TOP TOY brand

​

amounts

​

Total

​

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

Segment assets

​

9,469,659

​

8,530,298

​

17,999,957

​

1,561,354

​

—

​

19,561,311

Assets relating to construction of headquarters building

 

—

​

—

​

—

​

—

​

2,581,183

​

2,581,183

Assets relating to an investment holding company

​

—

​

—

​

—

​

—

​

5,481,951

​

5,481,951

Apartments for use as staff quarters

 

—

​

—

​

—

​

—

​

203,972

​

203,972

Financial derivative assets

 

—

​

—

​

—

​

—

​

774,103

​

774,103

Other unallocated assets

​

—

​

—

​

—

​

—

​

31,002

​

31,002

​

​

​

​

​

​

​

​

​

​

​

​

​

Consolidated total assets

 

​

​

​

​

​

​

​

​

​

​

28,633,522

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Segment liabilities

 

5,317,417

​

3,920,933

​

9,238,350

​

1,470,008

​

—

​

10,708,358

Liabilities relating to construction of headquarters building

 

—

​

—

​

—

​

—

​

108,064

​

108,064

Liabilities relating to an investment holding company

​

—

​

—

​

—

​

—

​

3,452,000

​

3,452,000

Liabilities relating to Equity Linked Securities

​

—

​

—

​

—

​

—

​

2,415,667

​

2,415,667

Financial derivative liabilities

​

—

​

—

​

—

​

—

​

1,184,050

​

1,184,050

Other unallocated liabilities

 

—

​

—

​

—

​

—

​

46,112

​

46,112

​

​

​

​

​

​

​

​

​

​

​

​

​

Consolidated total liabilities

​

​

​

​

​

​

​

​

​

​

​

17,914,251

​

Summary of segment results, assets and liabilities

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

For the year ended June 30, 2023

​

​

MINISO brand

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Unallocated

​

​

​

​

Chinese Mainland

​

Overseas

​

Sub-total

​

TOP TOY brand

​

amounts

​

Total

​

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

External revenue

​

8,672,058

​

2,189,164

​

10,861,222

​

533,367

​

78,619

​

11,473,208

Intersegment revenue

​

2,059,250

​

109,218

​

2,168,468

​

26,877

​

280,016

​

2,475,361

​

​

​

​

​

​

​

​

​

​

​

​

​

Segment revenue

​

10,731,308

​

2,298,382

​

13,029,690

​

560,244

​

358,635

​

13,948,569

​

​

​

​

​

​

​

​

​

​

​

​

​

Elimination of intersegment revenue

​

​

​

​

​

​

​

​

​

​

​

(2,475,361)

​

​

​

​

​

​

​

​

​

​

​

​

​

Consolidated revenue

​

​

​

​

​

​

​

​

​

​

​

11,473,208

​

​

​

​

​

​

​

​

​

​

​

​

​

Operating profit/(loss)

​

1,788,455

​

456,071

​

2,244,526

​

(16,750)

​

(4,765)

​

2,223,011

Finance income

​

133,669

​

5,908

​

139,577

​

1,201

​

4,447

​

145,225

Finance costs

​

(25,117)

​

(4,634)

​

(29,751)

​

(4,863)

​

(8)

​

(34,622)

​

​

​

​

​

​

​

​

​

​

​

​

​

Profit/(loss) before taxation

​

1,897,007

​

457,345

​

2,354,352

​

(20,412)

​

(326)

​

2,333,614

​

​

​

​

​

​

​

​

​

​

​

​

​

Income tax expense

​

​

​

​

​

​

​

​

​

​

​

(551,785)

​

​

​

​

​

​

​

​

​

​

​

​

​

Profit for the year

​

​

​

​

​

​

​

​

​

​

​

1,781,829

​

​

​

​

​

​

​

​

​

​

​

​

​

Other material items

​

​

​

​

​

​

​

​

​

​

​

​

Depreciation and amortization

​

(97,309)

​

(204,761)

​

(302,070)

​

(64,405)

​

(24,692)

​

(391,167)

Reversal of credit loss/(credit loss) on trade and other receivables

​

—

​

1,409

​

1,409

​

(246)

​

(91)

​

1,072

Impairment loss on non-current assets

​

—

​

(1,433)

​

(1,433)

​

(2,015)

​

—

​

(3,448)

Additions to non-current assets during the year*

​

97,260

​

836,508

​

933,768

​

37,434

​

4,221

​

975,423

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

For the six months ended December 31, 2023

 

​

​

​

MINISO brand

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Unallocated

​

​

​

 

Chinese Mainland

​

Overseas

​

Sub-total

​

TOP TOY brand

​

amounts

​

Total

​

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

External revenue

 

4,437,501

 

2,814,109

 

7,251,610

 

368,842

​

12,015

 

7,632,467

Intersegment revenue

 

2,100,894

​

22,154

​

2,123,048

​

7,221

​

185,435

​

2,315,704

​

​

​

​

​

​

​

​

​

​

​

​

​

Segment revenue

 

6,538,395

 

2,836,263

 

9,374,658

 

376,063

​

197,450

 

9,948,171

​

​

​

​

​

​

​

​

​

​

​

​

​

Elimination of intersegment revenue

​

​

​

​

​

​

​

​

​

​

​

(2,315,704)

​

​

​

​

​

​

​

​

​

​

​

​

​

Consolidated revenue

​

​

​

​

​

​

​

​

​

​

​

7,632,467

​

​

​

​

​

​

​

​

​

​

​

​

​

Operating profit/(loss)

​

850,718

​

697,099

​

1,547,817

​

7,985

​

(2,095)

​

1,553,707

Finance income

 

118,864

 

1,199

 

120,063

 

640

​

3,266

 

123,969

Finance costs

 

(105)

 

(22,937)

 

(23,042)

 

(2,146)

​

(14)

 

(25,202)

Share of profit of equity-accounted investees, net of tax

​

—

​

—

​

—

​

—

​

268

​

268

​

​

​

​

​

​

​

​

​

​

​

​

​

Profit before taxation

​

969,477

​

675,361

​

1,644,838

​

6,479

​

1,425

​

1,652,742

​

​

​

​

​

​

​

​

​

​

​

​

​

Income tax expense

​

​

​

​

​

​

​

​

​

​

​

(396,665)

​

​

​

​

​

​

​

​

​

​

​

​

​

Profit for the period

​

​

​

​

​

​

​

​

​

​

​

1,256,077

​

​

​

​

​

​

​

​

​

​

​

​

​

Other material items

​

​

​

​

​

​

​

​

​

​

​

​

Depreciation and amortization

 

(79,181)

 

(166,615)

 

(245,796)

 

(31,906)

​

(7,539)

 

(285,241)

(Credit loss)/reversal of credit loss on trade and other receivables

 

—

 

(2,791)

 

(2,791)

 

988

​

(277)

 

(2,080)

Impairment loss on non-current assets

​

—

​

(3,682)

​

(3,682)

​

(865)

​

—

​

(4,547)

Additions to non-current assets during the period*

​

76,359

​

656,748

​

733,107

​

75,329

​

2,941

​

811,377

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

For the year ended December 31, 2024

​

​

MINISO brand

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Unallocated

​

​

​

​

Chinese Mainland

​

Overseas

​

Sub-total

​

TOP TOY brand

​

amounts

​

Total

​

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

​

​

​

​

​

​

​

​

​

​

​

​

​

External revenue

 

9,328,231

​

6,674,334

​

16,002,565

​

983,525

​

7,935

​

16,994,025

Intersegment revenue

 

3,868,410

​

3,246

​

3,871,656

​

13,858

​

571,490

​

4,457,004

​

​

​

​

​

​

​

​

​

​

​

​

​

Segment revenue

 

13,196,641

​

6,677,580

​

19,874,221

​

997,383

​

579,425

​

21,451,029

​

​

​

​

​

​

​

​

​

​

​

​

​

Elimination of intersegment revenue

​

​

​

​

​

​

​

​

​

​

​

(4,457,004)

​

​

​

​

​

​

​

​

​

​

​

​

​

Consolidated revenue

​

​

​

​

​

​

​

​

​

​

​

16,994,025

​

​

​

​

​

​

​

​

​

​

​

​

​

Operating profit/(loss)

​

1,728,123

​

1,492,626

​

3,220,749

​

97,133

​

(2,093)

​

3,315,789

Finance income

 

105,689

​

9,742

​

115,431

​

1,093

​

2,148

​

118,672

Finance costs

 

(32,179)

​

(54,938)

​

(87,117)

​

(5,798)

​

—

​

(92,915)

Share of profit of equity-accounted investees, net of tax

​

—

​

5,986

​

5,986

​

—

​

—

​

5,986

​

​

​

​

​

​

​

​

​

​

​

​

​

Profit before taxation

​

1,801,633

​

1,453,416

​

3,255,049

​

92,428

​

55

​

3,347,532

​

​

​

​

​

​

​

​

​

​

​

​

​

Income tax expense

​

​

​

​

​

​

​

​

​

​

​

(712,104)

​

​

​

​

​

​

​

​

​

​

​

​

​

Profit for the year

​

​

​

​

​

​

​

​

​

​

​

2,635,428

​

​

​

​

​

​

​

​

​

​

​

​

​

Other material items

​

​

​

​

​

​

​

​

​

​

​

​

Depreciation and amortization

 

(229,705)

​

(483,357)

​

(713,062)

​

(81,220)

​

(14,412)

​

(808,694)

(Credit loss)/reversal of credit loss on trade and other receivables

​

(226)

​

1,346

​

1,120

​

841

​

508

​

2,469

Impairment loss on non-current assets

 

(1,715)

​

(5,325)

​

(7,040)

​

(1,806)

​

—

​

(8,846)

Additions to non-current assets during the year*

​

253,501

​

2,180,306

​

2,433,807

​

214,698

​

292,993

​

2,941,498

​

​

​

​

​

​

​

​

​

​

​

​

​

​

 ​

​

For the year ended December 31, 2025

 ​

​

MINISO brand

​

​

​

​

​

 ​

 ​

​

​

​

​

​

​

​

​

​

Unallocated

​

​

​

​

Chinese Mainland

​

Overseas

​

Sub-total

​

TOP TOY brand

​

amounts

​

Total

 ​

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

 ​

​

​

​

​

​

​

​

​

​

​

​

 ​

External revenue

​

10,896,147

​

8,628,754

​

19,524,901

​

1,915,618

​

3,308

​

21,443,827

Intersegment revenue

 

3,508,945

​

14,978

 

3,523,923

​

579,956

 

650,360

​

4,754,239

​

 

​

​

​

 

​

​

​

 

​

​

​

Segment revenue

 

14,405,092

​

8,643,732

 

23,048,824

​

2,495,574

 

653,668

​

26,198,066

​

​

​

​

​

​

​

​

​

​

​

​

​

Elimination of intersegment revenue

​

​

​

​

​

​

​

​

​

​

​

(4,754,239)

​

​

​

​

​

​

​

​

​

​

​

​

​

Consolidated revenue

​

​

​

​

​

​

​

​

​

​

​

21,443,827

​

​

​

​

​

​

​

​

​

​

​

​

​

Operating profit/(loss)

​

1,919,684

​

1,510,383

​

3,430,067

​

(106,156)

​

(20,788)

​

3,303,123

Finance income

​

63,277

​

34,118

​

97,395

​

5,512

​

1,514

​

104,421

Finance costs

​

(39,509)

​

(104,979)

​

(144,488)

​

(7,441)

​

(279,001)

​

(430,930)

Other expenses

​

—

​

—

​

—

​

—

​

(70,332)

​

(70,332)

Changes in fair value of redemption liabilities

​

—

​

—

​

—

​

(158,491)

​

—

​

(158,491)

Share of loss of equity-accounted investees, net of tax

 

—

​

(21,769)

 

(21,769)

​

—

 

(812,684)

​

(834,453)

​

 

​

​

​

 

​

​

​

 

​

​

​

Profit/(loss) before taxation

 

1,943,452

​

1,417,753

 

3,361,205

​

(266,576)

 

(1,181,291)

​

1,913,338

​

 

​

​

​

 

​

​

​

 

​

​

​

Income tax expense

 

​

​

​

 

​

​

​

 

​

​

(703,524)

​

 

​

​

​

 

​

​

​

 

​

​

​

Profit for the year

 

​

​

​

 

​

​

​

 

​

​

1,209,814

​

 

​

​

​

 

​

​

​

 

​

​

​

Other material items

 

​

​

​

 

​

​

​

 

​

​

​

Depreciation and amortization

 

(280,900)

​

(783,732)

 

(1,064,632)

​

(134,340)

 

(7,333)

​

(1,206,305)

Credit loss on trade and other receivables

​

(12,860)

​

(9,103)

​

(21,963)

​

(11,278)

​

—

​

(33,241)

Impairment loss on non-current assets

​

(204)

​

(34,525)

​

(34,729)

​

(882)

​

—

​

(35,611)

Additions to non-current assets during the year*

​

330,601

​

2,507,251

​

2,837,852

​

397,851

​

2,110

​

3,237,813

Note:

*

The additions to non-current assets include additions to property, plant and equipment, right-of-use assets and intangible assets.

Summary of geographic information analyses

​

​

​

​

​

​

​

​

​

​

​

​

For the year

​

For the six

​

For the year

​

For the year

​

​

ended

​

months ended

​

ended

​

ended

​

​

June 30, 

​

December 31, 

​

December 31, 

 

December 31, 

​

  ​ ​ ​

2023

  ​ ​ ​

2023

  ​ ​ ​

2024

  ​ ​ ​

2025

​

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

 

RMB’000

i. Revenue

​

​

​

​

​

​

​

​

Chinese Mainland

 

7,650,821

​

4,843,127

 

10,312,116

​

12,577,451

Asia excluding China

 

1,821,080

​

1,157,261

 

2,541,817

​

2,736,150

North America

​

729,702

​

743,897

​

1,985,051

​

3,342,918

Latin America

 

1,008,356

​

660,039

 

1,445,691

​

1,560,169

Europe

 

151,496

​

154,737

 

414,493

​

703,771

Other

 

111,753

​

73,406

 

294,857

​

523,368

​

​

​

​

​

​

​

​

​

​

 

11,473,208

​

7,632,467

 

16,994,025

​

21,443,827

​

​

​

​

​

​

​

​

As at December 31, 

​

​

2024

  ​ ​ ​ ​

2025

​

  ​ ​ ​

RMB’000

  ​ ​ ​

RMB’000

ii. Non-current assets

  ​ ​ ​

​

​

​

Chinese Mainland

 

3,626,187

​

3,963,551

Asia excluding China

​

413,285

​

515,983

North America

 

1,725,032

​

2,210,602

Europe

 

72,168

​

633,333

Other

 

143,858

​

472,604

​

​

​

​

​

​

 

5,980,530

​

7,796,073