v3.26.1
Expenses by nature- Cost of sales, selling and distribution and general and administrative expenses (Details) - CNY (¥)
¥ in Thousands
 6 Months Ended 12 Months Ended
Dec. 31, 2023
Dec. 31, 2025
Dec. 31, 2024
Jun. 30, 2023
Expenses by nature        
Cost of inventories ¥ 4,292,806 ¥ 11,533,059 ¥ 9,099,543 ¥ 6,859,362
Payroll and employee benefits 580,801 2,296,516 1,475,943 819,592
Rental and related expenses 80,847 444,216 279,429 69,174
Depreciation and amortization 285,241 1,206,305 808,694 391,167
Licensing expenses 178,241 608,764 420,895 249,437
Promotion and advertising expenses 246,883 704,285 572,435 315,976
Logistics expenses 203,024 594,235 535,021 295,933
Travelling expenses 45,827 141,143 121,506 66,544
Other expenses 198,561 758,316 494,684 312,677
Total cost of sales, selling and distribution and general and administrative expenses ¥ 6,112,231 ¥ 18,286,839 ¥ 13,808,150 ¥ 9,379,862