v3.26.1
Segment information
 3 Months Ended
Mar. 31, 2026
Segment Reporting [Abstract]  
Segment information Segment information
The Company reports segment information based on the management approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of the Company's reportable segments. The Company reports its results of operations through the following two segments: Retail Media and Performance Media.
–Retail Media: This segment encompasses revenue generated from brands, agencies and retailers for the purchase and sale of retail media digital advertising inventory and audiences, and services.

–Performance Media: This segment encompasses our targeting capabilities and supply and AdTech services.

The Company's chief operating decision maker ("CODM"), our Chief Executive Office ("CEO"), allocates resources to and assesses the performance of each operating segment using information about Contribution ex-TAC, which is Criteo's segment profitability measure and reflects our gross profit plus other costs of revenue.
The CODM only reviews revenues and corresponding TAC for each segment, and is not regularly provided any other expense nor financial information for our two segments.
The following table shows revenue by reportable segment:
Three Months Ended
March 31, 2026March 31, 2025
(in thousands)
Retail Media$41,271 $59,498 
Performance Media383,368 391,936 
Total Revenue$424,639 $451,434 
The following table shows TAC by reportable segment:
Three Months Ended
March 31, 2026March 31, 2025
(in thousands)
Retail Media$682 $708 
Performance Media173,589 186,354 
Total Traffic Acquisition Costs$174,271 $187,062 

The following table shows Contribution ex-TAC by reportable segment and its reconciliation to the Company’s Consolidated Statements of Operation:
Three Months Ended
March 31, 2026March 31, 2025
(in thousands)
Contribution ex-TAC
Retail Media$40,589 $58,790 
Performance Media209,779 205,582 
$250,368 $264,372 
Other cost of revenue
27,626 27,396 
Gross profit$222,742 $236,976 
Operating expenses
Research and development expenses69,683 60,749 
Sales and operations expenses97,501 88,889 
General and administrative expenses45,158 39,171 
Total Operating expenses$212,342 $188,809 
Income from operations$10,400 $48,167 
Financial and other income1,873 2,302 
Income before tax$12,273 $50,469 
Breakdown of Revenue and Noncurrent Assets
The following table presents the Company's revenue disaggregated by major product for the periods presented:
Three Months Ended
March 31, 2026March 31, 2025
(in thousands)
Retail Media$41,271 $59,498 
Commerce Growth356,583 365,296 
Other26,785 26,640 
Performance Media383,368 391,936 
Total Revenue$424,639 $451,434 

The Company operates in three geographical markets:
•Americas: North and South America;
•Europe, Middle-East and Africa; and
•Asia-Pacific.
The following table discloses our consolidated revenue for each geographical area for each of the reported periods. Revenue by geographical area is based mainly on the location of advertisers’ campaigns.
Revenue generated in other significant countries where we operate is presented in the following table:
Three Months Ended
March 31, 2026March 31, 2025
(in thousands)
Americas$158,629 $192,908 
United States140,414 174,499 
EMEA$175,330 $164,861 
Germany50,436 45,983 
France20,250 19,439 
Asia-Pacific$90,680 $93,665 
Japan56,239 54,151 
For each reported period, noncurrent assets (corresponding to the net book value of tangible and intangible assets) are presented in the table below. The geographical information includes such noncurrent assets from the locations of legal entities.
AmericasEMEAAsia-PacificTotal
(in thousands)
March 31, 2026$79,139 $210,336 $14,751 $304,226 
December 31, 2025$69,785 $207,109 $14,289 $291,183