| Schedule of Segment Reporting Information |
The following table shows revenue by reportable segment: | | | | | | | | | | | | | | | Three Months Ended | | | | | March 31, 2026 | March 31, 2025 | | | | | (in thousands) | | Retail Media | | | | $ | 41,271 | | $ | 59,498 | | | Performance Media | | | | 383,368 | | 391,936 | | | Total Revenue | | | | $ | 424,639 | | $ | 451,434 | |
The following table shows TAC by reportable segment: | | | | | | | | | | | | | | | Three Months Ended | | | | | March 31, 2026 | March 31, 2025 | | | | | (in thousands) | | Retail Media | | | | $ | 682 | | $ | 708 | | | Performance Media | | | | 173,589 | | 186,354 | | | Total Traffic Acquisition Costs | | | | $ | 174,271 | | $ | 187,062 | |
The following table shows Contribution ex-TAC by reportable segment and its reconciliation to the Company’s Consolidated Statements of Operation: | | | | | | | | | | | | | | | | Three Months Ended | | | | | | March 31, 2026 | March 31, 2025 | | | | | | (in thousands) | | | Contribution ex-TAC | | | | | | | | Retail Media | | | | $ | 40,589 | | $ | 58,790 | | | | Performance Media | | | | 209,779 | | 205,582 | | | | | | | $ | 250,368 | | $ | 264,372 | | | | | | | | | | Other cost of revenue | | | | 27,626 | | 27,396 | | | | Gross profit | | | | $ | 222,742 | | $ | 236,976 | | | | | | | | | | | Operating expenses | | | | | | | | Research and development expenses | | | | 69,683 | | 60,749 | | | | Sales and operations expenses | | | | 97,501 | | 88,889 | | | | General and administrative expenses | | | | 45,158 | | 39,171 | | | | Total Operating expenses | | | | $ | 212,342 | | $ | 188,809 | | | | | | | | | | | Income from operations | | | | $ | 10,400 | | $ | 48,167 | | | | Financial and other income | | | | 1,873 | | 2,302 | | | | Income before tax | | | | $ | 12,273 | | $ | 50,469 | | |
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