| Customer Rewards Liability |
7. CUSTOMER REWARDS LIABILITY A reconciliation, in the aggregate, of beginning and ending balances of the Company’s customer rewards liability as of the dates shown is as follows:
|
|
|
|
|
|
|
Customer Rewards Liability |
|
Balance at January 1, 2025 |
|
$ |
8,569,651 |
|
Rewards earned by customers |
|
|
679,502 |
|
Reward fulfilments (1) |
|
|
(714,802 |
) |
Expired rewards |
|
|
(67,950 |
) |
Remeasurement (gain) loss on customer rewards liability |
|
|
(1,100,857 |
) |
Balance at March 31, 2025 |
|
$ |
7,365,544 |
|
Rewards earned by customers |
|
|
1,970,576 |
|
Reward fulfilments (1) |
|
|
(2,568,557 |
) |
Expired rewards |
|
|
(197,058 |
) |
Remeasurement (gain) loss on customer rewards liability |
|
|
302,364 |
|
Balance at December 31, 2025 |
|
$ |
6,872,869 |
|
Rewards earned by customers |
|
|
382,553 |
|
Reward fulfilments (1) |
|
|
(455,794 |
) |
Expired rewards |
|
|
(38,255 |
) |
Remeasurement (gain) loss on customer rewards liability |
|
|
(1,507,471 |
) |
Balance at March 31, 2026 |
|
$ |
5,253,902 |
|
(1) Rewards fulfilments represent amounts that were distributed to customers to fulfill customer rewards obligations. |