Non-Controlling Interest |
6 Months Ended |
|---|---|
Jun. 30, 2026 | |
| Noncontrolling Interest [Abstract] | |
| Non-Controlling Interest | Non-Controlling Interest Pursuant to QLH’s limited liability company agreement, QLH has two classes of equity securities, Class A-1 units, which have all voting rights in QLH, and Class B-1 units, which have no voting or control rights. The Company allocates a share of net income (loss) to the holders of non-controlling interests pro-rata to their ownership interest in QLH at a point in time. During the three and six months ended June 30, 2026 and 2025, the holders of the non-controlling interests completed zero Exchanges. As of June 30, 2026, the holders of the non-controlling interests owned 13.6% of the total equity interests in QLH, with the remaining 86.4% owned by MediaAlpha, Inc. As of December 31, 2025, the holders of the non-controlling interests owned 12.9% of the total equity interests in QLH, with the remaining 87.1% owned by MediaAlpha, Inc.
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