v3.26.1
Net Income (Loss) Per Share - Summary of Calculation of Basic and Diluted Net Loss Per Share (Details) - USD ($)
$ / shares in Units, $ in Thousands
3 Months Ended 6 Months Ended
Jun. 30, 2026
Mar. 31, 2026
Jun. 30, 2025
Mar. 31, 2025
Jun. 30, 2026
Jun. 30, 2025
Basic            
Net income (loss) $ 41,783 $ 14,046 $ (22,533) $ (2,334) $ 55,829 $ (24,867)
Less: net income (loss) attributable to non-controlling interest 2,345   (3,791)   4,924 (4,177)
Net income (loss) attributable to MediaAlpha, Inc. $ 39,438   $ (18,742)   $ 50,905 $ (20,690)
Denominator:            
Weighted-average shares of Class A common stock outstanding - basic (in shares) 53,747,946   56,141,117   54,791,225 55,888,125
Weighted-average shares of Class A common stock outstanding - diluted (in shares) 62,072,166   56,141,117   63,115,445 55,888,125
Net income (loss) attributable to MediaAlpha, Inc. per share of Class A common stock - basic (in dollars per share) $ 0.73   $ (0.33)   $ 0.93 $ (0.37)
Net income (loss) attributable to MediaAlpha, Inc. per share of Class A common stock - diluted (in dollars per share) $ 0.65   $ (0.33)   $ 0.86 $ (0.37)
Diluted            
Net income (loss) $ 41,783 $ 14,046 $ (22,533) $ (2,334) $ 55,829 $ (24,867)
Add: incremental tax benefits related to exchange of Class B-1 units (1,141)       (1,835)  
Net income available for diluted common shares $ 40,642       $ 53,994  
Weighted-average shares outstanding:            
Weighted-average shares of common stock outstanding - diluted (in shares) 62,072,166   56,141,117   63,115,445 55,888,125
Net income (loss) attributable to MediaAlpha, Inc. per share of Class A common stock - diluted (in dollars per share) $ 0.65   $ (0.33)   $ 0.86 $ (0.37)
Class A Common            
Denominator:            
Weighted-average shares of Class A common stock outstanding - diluted (in shares) 53,747,946       54,791,225  
Weighted-average shares outstanding:            
Weighted-average shares of common stock outstanding - diluted (in shares) 53,747,946       54,791,225  
Class B-1 Units            
Denominator:            
Weighted-average shares of Class A common stock outstanding - diluted (in shares) 8,324,220       8,324,220  
Weighted-average shares outstanding:            
Weighted-average shares of common stock outstanding - diluted (in shares) 8,324,220       8,324,220